0001818383-23-000024.txt : 20230217
0001818383-23-000024.hdr.sgml : 20230217
20230217165141
ACCESSION NUMBER: 0001818383-23-000024
CONFORMED SUBMISSION TYPE: 4
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20230215
FILED AS OF DATE: 20230217
DATE AS OF CHANGE: 20230217
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: Yi Steven
CENTRAL INDEX KEY: 0001829946
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-39671
FILM NUMBER: 23643510
MAIL ADDRESS:
STREET 1: 700 SOUTH FLOWER STREET
STREET 2: SUITE 640
CITY: LOS ANGELES
STATE: CA
ZIP: 90017
ISSUER:
COMPANY DATA:
COMPANY CONFORMED NAME: MediaAlpha, Inc.
CENTRAL INDEX KEY: 0001818383
STANDARD INDUSTRIAL CLASSIFICATION: INSURANCE CARRIERS, NEC [6399]
IRS NUMBER: 851854133
STATE OF INCORPORATION: DE
FISCAL YEAR END: 1231
BUSINESS ADDRESS:
STREET 1: 700 SOUTH FLOWER STREET
STREET 2: SUITE 640
CITY: LOS ANGELES
STATE: CA
ZIP: 90017
BUSINESS PHONE: 619-393-9368
MAIL ADDRESS:
STREET 1: 700 SOUTH FLOWER STREET
STREET 2: SUITE 640
CITY: LOS ANGELES
STATE: CA
ZIP: 90017
4
1
wf-form4_167667067091326.xml
FORM 4
X0306
4
2023-02-15
0
0001818383
MediaAlpha, Inc.
MAX
0001829946
Yi Steven
C/O MEDIAALPHA, INC.
700 SOUTH FLOWER STREET, SUITE 640
LOS ANGELES
CA
90017
1
1
0
0
See Remarks
Class A Common Stock
2023-02-15
4
M
0
18294
0
A
1119053
D
Class A Common Stock
2023-02-16
4
S
0
400
15
D
1118653
D
Restricted Stock Units
2023-02-15
4
M
0
18294
0
D
Class A Common Stock
18294.0
219525
D
One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.
One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.
CHIEF EXECUTIVE OFFICER, PRESIDENT AND CO-FOUNDER
/s/ Lance Martinez, attorney-in-fact
2023-02-17