0001803648-21-000002.txt : 20210216
0001803648-21-000002.hdr.sgml : 20210216
20210216172831
ACCESSION NUMBER: 0001803648-21-000002
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20201231
FILED AS OF DATE: 20210216
DATE AS OF CHANGE: 20210216
EFFECTIVENESS DATE: 20210216
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: HERON FINANCIAL GROUP, LLC
CENTRAL INDEX KEY: 0001803648
IRS NUMBER: 640963720
STATE OF INCORPORATION: NY
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-20134
FILM NUMBER: 21641106
BUSINESS ADDRESS:
STREET 1: 205 EAST 42ND STREET
STREET 2: 20TH FLOOR
CITY: NEW YORK
STATE: NY
ZIP: 10017
BUSINESS PHONE: 800-994-3766
MAIL ADDRESS:
STREET 1: 205 EAST 42ND STREET
STREET 2: 20TH FLOOR
CITY: NEW YORK
STATE: NY
ZIP: 10017
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0001803648
XXXXXXXX
12-31-2020
12-31-2020
HERON FINANCIAL GROUP, LLC
205 EAST 42ND STREET
20TH FLOOR
NEW YORK
NY
10017
13F HOLDINGS REPORT
028-20134
N
David Edwards
President & Chief Compliance Officer
800-994-3766
David Edwards
New York
NY
02-16-2021
0
135
144707
false
INFORMATION TABLE
2
abc13fheron.xml
3M CO
COM
88579Y101
416
2450
SH
SOLE
0
0
2450
ABBOTT LABS
COM
002824100
304
2733
SH
SOLE
0
0
2733
ADOBE SYSTEMS INCORPORATED
COM
00724F101
1102
2307
SH
SOLE
0
0
2307
AGREE REALTY CORP
COM
008492100
201
3100
SH
SOLE
0
0
3100
ALPHABET INC
CAP STK CL A
02079K305
433
244
SH
SOLE
0
0
244
ALPHABET INC
CAP STK CL C
02079K107
332
186
SH
SOLE
0
0
186
AMAZON COM INC
COM
023135106
1205
381
SH
SOLE
0
0
381
AMGEN INC
COM
031162100
735
3139
SH
SOLE
0
0
3139
ANALOG DEVICES INC
COM
032654105
413
2652
SH
SOLE
0
0
2652
AON PLC
SHS CL A
G0403H108
1152
5577
SH
SOLE
0
0
5577
APPLE INC
COM
037833100
1795
13709
SH
SOLE
0
0
13709
APPLIED MATLS INC
COM
038222105
370
3910
SH
SOLE
0
0
3910
ARCHER DANIELS MIDLAND CO
COM
039483102
352
6723
SH
SOLE
0
0
6723
ARROW ELECTRS INC
COM
042735100
222
2105
SH
SOLE
0
0
2105
AT&T INC
COM
00206R102
769
25714
SH
SOLE
0
0
25714
AUTODESK INC
COM
052769106
515
1635
SH
SOLE
0
0
1635
AUTOZONE INC
COM
053332102
478
384
SH
SOLE
0
0
384
BAXTER INTL INC
COM
071813109
393
4821
SH
SOLE
0
0
4821
BECTON DICKINSON & CO
COM
075887109
242
955
SH
SOLE
0
0
955
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
1369
5880
SH
SOLE
0
0
5880
BIOGEN INC
COM
09062X103
455
1817
SH
SOLE
0
0
1817
BOEING CO
COM
097023105
338
1589
SH
SOLE
0
0
1589
BRISTOL-MYERS SQUIBB CO
COM
110122108
570
9141
SH
SOLE
0
0
9141
CACI INTL INC
CL A
127190304
468
1951
SH
SOLE
0
0
1951
CAL MAINE FOODS INC
COM NEW
128030202
361
9274
SH
SOLE
0
0
9274
CARDINAL HEALTH INC
COM
14149Y108
246
4375
SH
SOLE
0
0
4375
CATERPILLAR INC
COM
149123101
393
2025
SH
SOLE
0
0
2025
CHEVRON CORP NEW
COM
166764100
215
2380
SH
SOLE
0
0
2380
CHUBB LIMITED
COM
H1467J104
319
2048
SH
SOLE
0
0
2048
CISCO SYS INC
COM
17275R102
995
22130
SH
SOLE
0
0
22130
CLEARWAY ENERGY INC
CL C
18539C204
327
8958
SH
SOLE
0
0
8958
COCA COLA CO
COM
191216100
254
5077
SH
SOLE
0
0
5077
COMMERCIAL METALS CO
COM
201723103
436
18805
SH
SOLE
0
0
18805
COSTCO WHSL CORP NEW
COM
22160K105
826
2244
SH
SOLE
0
0
2244
CVS HEALTH CORP
COM
126650100
441
5954
SH
SOLE
0
0
5954
DIAGEO PLC
SPON ADR NEW
25243Q205
211
1299
SH
SOLE
0
0
1299
DISNEY WALT CO
COM
254687106
251
1407
SH
SOLE
0
0
1407
DTE ENERGY CO
COM
233331107
1193
10043
SH
SOLE
0
0
10043
DUKE ENERGY CORP NEW
COM NEW
26441C204
724
8059
SH
SOLE
0
0
8059
EATON CORP PLC
SHS
G29183103
252
1950
SH
SOLE
0
0
1950
ECOLAB INC
COM
278865100
584
2589
SH
SOLE
0
0
2589
EDWARDS LIFESCIENCES CORP
COM
28176E108
844
9440
SH
SOLE
0
0
9440
EMERSON ELEC CO
COM
291011104
600
7311
SH
SOLE
0
0
7311
ENTERGY CORP NEW
COM
29364G103
323
3402
SH
SOLE
0
0
3402
EXXON MOBIL CORP
COM
30231G102
846
18816
SH
SOLE
0
0
18816
FAIR ISAAC CORP
COM
303250104
1052
2146
SH
SOLE
0
0
2146
FASTENAL CO
COM
311900104
501
10084
SH
SOLE
0
0
10084
FEDEX CORP
COM
31428X106
862
3505
SH
SOLE
0
0
3505
FIDELITY NATL INFORMATION SV
COM
31620M106
268
1975
SH
SOLE
0
0
1975
FISERV INC
COM
337738108
345
3019
SH
SOLE
0
0
3019
GENERAL ELECTRIC CO
COM
369604103
234
20747
SH
SOLE
0
0
20747
GENUINE PARTS CO
COM
372460105
293
2820
SH
SOLE
0
0
2820
HOME DEPOT INC
COM
437076102
943
3541
SH
SOLE
0
0
3541
HONEYWELL INTL INC
COM
438516106
230
1082
SH
SOLE
0
0
1082
ILLINOIS TOOL WKS INC
COM
452308109
1646
7864
SH
SOLE
0
0
7864
INTEL CORP
COM
458140100
848
16251
SH
SOLE
0
0
16251
INTERNATIONAL BUSINESS MACHS
COM
459200101
250
1936
SH
SOLE
0
0
1936
INTUIT
COM
461202103
706
1914
SH
SOLE
0
0
1914
INVESCO EXCH TRADED FD TR II
PFD ETF
46138E511
4178
280240
SH
SOLE
0
0
280240
INVESCO EXCH TRADED FD TR II
DWA EMERG MKTS
46138E867
1939
81912
SH
SOLE
0
0
81912
ISHARES INC
CORE MSCI EMKT
46434G103
358
5603
SH
SOLE
0
0
5603
ISHARES TR
MSCI EAFE MIN VL
46429B689
6317
85215
SH
SOLE
0
0
85215
ISHARES TR
RUS MD CP GR ETF
464287481
6054
57712
SH
SOLE
0
0
57712
ISHARES TR
RUS MID CAP ETF
464287499
5995
84927
SH
SOLE
0
0
84927
ISHARES TR
RUS 2000 GRW ETF
464287648
5551
18389
SH
SOLE
0
0
18389
ISHARES TR
S&P MC 400VL ETF
464287705
5303
58645
SH
SOLE
0
0
58645
ISHARES TR
RUS 2000 VAL ETF
464287630
4923
34899
SH
SOLE
0
0
34899
ISHARES TR
PFD AND INCM SEC
464288687
4262
112240
SH
SOLE
0
0
112240
ISHARES TR
3 7 YR TREAS BD
464288661
744
5616
SH
SOLE
0
0
5616
ISHARES TR
CORE S&P500 ETF
464287200
581
1526
SH
SOLE
0
0
1526
ISHARES TR
CORE S&P US GWT
464287671
548
6134
SH
SOLE
0
0
6134
ISHARES TR
CORE HIGH DV ETF
46429B663
425
4764
SH
SOLE
0
0
4764
ISHARES TR
CORE S&P SCP ETF
464287804
335
3396
SH
SOLE
0
0
3396
J P MORGAN EXCHANGE-TRADED F
DIV RTN EM EQT
46641Q308
748
13348
SH
SOLE
0
0
13348
J P MORGAN EXCHANGE-TRADED F
DIV RTN INT EQ
46641Q209
250
4168
SH
SOLE
0
0
4168
JOHNSON & JOHNSON
COM
478160104
1305
8138
SH
SOLE
0
0
8138
JPMORGAN CHASE & CO
COM
46625H100
1943
14300
SH
SOLE
0
0
14300
LILLY ELI & CO
COM
532457108
322
1944
SH
SOLE
0
0
1944
LOWES COS INC
COM
548661107
306
1871
SH
SOLE
0
0
1871
LYONDELLBASELL INDUSTRIES N
SHS - A -
N53745100
1776
18217
SH
SOLE
0
0
18217
MARATHON PETE CORP
COM
56585A102
355
8038
SH
SOLE
0
0
8038
MASTERCARD INCORPORATED
CL A
57636Q104
1085
3100
SH
SOLE
0
0
3100
MATERION CORP
COM
576690101
249
3641
SH
SOLE
0
0
3641
MCDONALDS CORP
COM
580135101
233
1097
SH
SOLE
0
0
1097
MERCK & CO. INC
COM
58933Y105
323
3842
SH
SOLE
0
0
3842
MICROSOFT CORP
COM
594918104
1995
9140
SH
SOLE
0
0
9140
MONDELEZ INTL INC
CL A
609207105
322
5580
SH
SOLE
0
0
5580
MORGAN STANLEY
COM NEW
617446448
2063
27525
SH
SOLE
0
0
27525
NETFLIX INC
COM
64110L106
553
1087
SH
SOLE
0
0
1087
NEXTERA ENERGY INC
COM
65339F101
1142
14409
SH
SOLE
0
0
14409
ORACLE CORP
COM
68389X105
262
4161
SH
SOLE
0
0
4161
ORANGE
SPONSORED ADR
684060106
238
18774
SH
SOLE
0
0
18774
ORMAT TECHNOLOGIES INC
COM
686688102
281
2502
SH
SOLE
0
0
2502
PAYPAL HLDGS INC
COM
70450Y103
777
3306
SH
SOLE
0
0
3306
PEPSICO INC
COM
713448108
224
1573
SH
SOLE
0
0
1573
PERKINELMER INC
COM
714046109
368
2295
SH
SOLE
0
0
2295
PFIZER INC
COM
717081103
626
16897
SH
SOLE
0
0
16897
PHILLIPS 66
COM
718546104
628
8737
SH
SOLE
0
0
8737
PINNACLE WEST CAP CORP
COM
723484101
206
2642
SH
SOLE
0
0
2642
PLEXUS CORP
COM
729132100
242
2818
SH
SOLE
0
0
2818
PNC FINL SVCS GROUP INC
COM
693475105
215
1350
SH
SOLE
0
0
1350
POOL CORP
COM
73278L105
642
1664
SH
SOLE
0
0
1664
PROCTER AND GAMBLE CO
COM
742718109
918
6610
SH
SOLE
0
0
6610
PROGRESSIVE CORP
COM
743315103
475
5013
SH
SOLE
0
0
5013
QUALCOMM INC
COM
747525103
795
5109
SH
SOLE
0
0
5109
QUEST DIAGNOSTICS INC
COM
74834L100
515
4157
SH
SOLE
0
0
4157
RPM INTL INC
COM
749685103
578
6560
SH
SOLE
0
0
6560
SCIENCE APPLICATIONS INTL CO
COM
808625107
231
2420
SH
SOLE
0
0
2420
SEALED AIR CORP NEW
COM
81211K100
672
14221
SH
SOLE
0
0
14221
SMUCKER J M CO
COM NEW
832696405
422
3610
SH
SOLE
0
0
3610
SONOCO PRODS CO
COM
835495102
695
11286
SH
SOLE
0
0
11286
SPOTIFY TECHNOLOGY S A
SHS
L8681T102
266
804
SH
SOLE
0
0
804
STARBUCKS CORP
COM
855244109
226
2187
SH
SOLE
0
0
2187
STRYKER CORPORATION
COM
863667101
233
954
SH
SOLE
0
0
954
SUNRUN INC
COM
86771W105
1164
12802
SH
SOLE
0
0
12802
TARGET CORP
COM
87612E106
238
1243
SH
SOLE
0
0
1243
TELEFLEX INCORPORATED
COM
879369106
2650
6562
SH
SOLE
0
0
6562
TEXAS INSTRS INC
COM
882508104
658
3921
SH
SOLE
0
0
3921
TEXAS PAC LD TR
SUB CTF PROP I T
882610108
435
559
SH
SOLE
0
0
559
THERMO FISHER SCIENTIFIC INC
COM
883556102
2577
5151
SH
SOLE
0
0
5151
T-MOBILE US INC
COM
872590104
353
2651
SH
SOLE
0
0
2651
TRAVELERS COMPANIES INC
COM
89417E109
208
1498
SH
SOLE
0
0
1498
TRUIST FINL CORP
COM
89832Q109
596
11568
SH
SOLE
0
0
11568
UNILEVER PLC
SPON ADR NEW
904767704
256
4285
SH
SOLE
0
0
4285
UNITEDHEALTH GROUP INC
COM
91324P102
1347
3689
SH
SOLE
0
0
3689
VALERO ENERGY CORP
COM
91913Y100
896
15021
SH
SOLE
0
0
15021
VANGUARD BD INDEX FDS
INTERMED TERM
921937819
1010
10960
SH
SOLE
0
0
10960
VANGUARD INDEX FDS
GROWTH ETF
922908736
6515
25624
SH
SOLE
0
0
25624
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
6055
17377
SH
SOLE
0
0
17377
VANGUARD INDEX FDS
SMALL CP ETF
922908751
4791
23502
SH
SOLE
0
0
23502
VANGUARD WHITEHALL FDS
HIGH DIV YLD
921946406
5611
59680
SH
SOLE
0
0
59680
VERIZON COMMUNICATIONS INC
COM
92343V104
1441
24619
SH
SOLE
0
0
24619
WELLS FARGO CO NEW
COM
949746101
310
9283
SH
SOLE
0
0
9283
WILLIAMS COS INC
COM
969457100
700
32478
SH
SOLE
0
0
32478
YUM BRANDS INC
COM
988498101
230
2182
SH
SOLE
0
0
2182