0001803648-20-000010.txt : 20201015 0001803648-20-000010.hdr.sgml : 20201015 20201014181959 ACCESSION NUMBER: 0001803648-20-000010 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20200930 FILED AS OF DATE: 20201015 DATE AS OF CHANGE: 20201014 EFFECTIVENESS DATE: 20201015 FILER: COMPANY DATA: COMPANY CONFORMED NAME: HERON FINANCIAL GROUP, LLC CENTRAL INDEX KEY: 0001803648 IRS NUMBER: 640963720 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-20134 FILM NUMBER: 201239925 BUSINESS ADDRESS: STREET 1: 205 EAST 42ND STREET STREET 2: 20TH FLOOR CITY: NEW YORK STATE: NY ZIP: 10017 BUSINESS PHONE: 800-994-3766 MAIL ADDRESS: STREET 1: 205 EAST 42ND STREET STREET 2: 20TH FLOOR CITY: NEW YORK STATE: NY ZIP: 10017 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001803648 XXXXXXXX 09-30-2020 09-30-2020 HERON FINANCIAL GROUP, LLC

205 EAST 42ND STREET 20TH FLOOR NEW YORK NY 10017

13F HOLDINGS REPORT 028-20134 N David Edwards 800-994-3766 David Edwards New York NY 10-14-2020 0 126 124862 false INFORMATION TABLE 2 hfq3202013f.xml ISHARES TR S&P MC 400VL ETF 464287705 4337 30510 SH SOLE 0 0 30510 ISHARES TR CORE S&P SCP ETF 464287804 224 3052 SH SOLE 0 0 3052 ISHARES TR CORE S&P500 ETF 464287200 488 1432 SH SOLE 0 0 1432 ISHARES TR RUS 2000 VAL ETF 464287630 3583 34116 SH SOLE 0 0 34116 ISHARES TR CORE S&P US GWT 464287671 518 6398 SH SOLE 0 0 6398 ADOBE SYSTEMS INCORPORATED COM 00724F101 1122 2307 SH SOLE 0 0 2307 AUTODESK INC COM 052769106 374 1635 SH SOLE 0 0 1635 AMAZON COM INC COM 023135106 1254 392 SH SOLE 0 0 392 BRISTOL-MYERS SQUIBB CO COM 110122108 567 9576 SH SOLE 0 0 9576 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 1249 5880 SH SOLE 0 0 5880 EMERSON ELEC CO COM 291011104 502 7433 SH SOLE 0 0 7433 BOEING CO COM 097023105 265 1549 SH SOLE 0 0 1549 AMGEN INC COM 031162100 834 3259 SH SOLE 0 0 3259 ABBOTT LABS COM 002824100 297 2733 SH SOLE 0 0 2733 FEDEX CORP COM 31428X106 964 3719 SH SOLE 0 0 3719 GENUINE PARTS CO COM 372460105 246 2525 SH SOLE 0 0 2525 INTEL CORP COM 458140100 841 16276 SH SOLE 0 0 16276 ILLINOIS TOOL WKS INC COM 452308109 1543 7802 SH SOLE 0 0 7802 ISHARES TR RUS 2000 GRW ETF 464287648 4168 18065 SH SOLE 0 0 18065 ORACLE CORP COM 68389X105 276 4626 SH SOLE 0 0 4626 QUALCOMM INC COM 747525103 617 5123 SH SOLE 0 0 5123 JOHNSON & JOHNSON COM 478160104 1233 8317 SH SOLE 0 0 8317 PFIZER INC COM 717081103 622 16932 SH SOLE 0 0 16932 LOWES COS INC COM 548661107 315 1871 SH SOLE 0 0 1871 CHEVRON CORP NEW COM 166764100 321 4420 SH SOLE 0 0 4420 MICROSOFT CORP COM 594918104 1922 9137 SH SOLE 0 0 9137 AT&T INC COM 00206R102 871 30369 SH SOLE 0 0 30369 TRUIST FINL CORP COM 89832Q109 469 11378 SH SOLE 0 0 11378 CISCO SYS INC COM 17275R102 910 23593 SH SOLE 0 0 23593 INTERNATIONAL BUSINESS MACHS COM 459200101 236 1936 SH SOLE 0 0 1936 COCA COLA CO COM 191216100 257 5202 SH SOLE 0 0 5202 PEPSICO INC COM 713448108 209 1518 SH SOLE 0 0 1518 STRYKER CORPORATION COM 863667101 204 954 SH SOLE 0 0 954 VERIZON COMMUNICATIONS INC COM 92343V104 1406 23568 SH SOLE 0 0 23568 ISHARES TR RUS MID CAP ETF 464287499 4921 83006 SH SOLE 0 0 83006 ISHARES TR RUS MD CP GR ETF 464287481 5469 30893 SH SOLE 0 0 30893 ANALOG DEVICES INC COM 032654105 309 2652 SH SOLE 0 0 2652 EXXON MOBIL CORP COM 30231G102 687 20352 SH SOLE 0 0 20352 APPLIED MATLS INC COM 038222105 237 3910 SH SOLE 0 0 3910 TEXAS INSTRS INC COM 882508104 607 4211 SH SOLE 0 0 4211 BAXTER INTL INC COM 071813109 409 5076 SH SOLE 0 0 5076 CARDINAL HEALTH INC COM 14149Y108 211 4470 SH SOLE 0 0 4470 TARGET CORP COM 87612E106 246 1523 SH SOLE 0 0 1523 COSTCO WHSL CORP NEW COM 22160K105 712 1985 SH SOLE 0 0 1985 LILLY ELI & CO COM 532457108 285 1944 SH SOLE 0 0 1944 CVS HEALTH CORP COM 126650100 378 6420 SH SOLE 0 0 6420 QUEST DIAGNOSTICS INC COM 74834L100 474 4107 SH SOLE 0 0 4107 MERCK & CO. INC COM 58933Y105 317 3897 SH SOLE 0 0 3897 MORGAN STANLEY COM NEW 617446448 1363 28055 SH SOLE 0 0 28055 ENTERGY CORP NEW COM 29364G103 356 3401 SH SOLE 0 0 3401 PLEXUS CORP COM 729132100 204 2818 SH SOLE 0 0 2818 PROCTER AND GAMBLE CO COM 742718109 905 6495 SH SOLE 0 0 6495 GENERAL ELECTRIC CO COM 369604103 133 20747 SH SOLE 0 0 20747 HOME DEPOT INC COM 437076102 970 3438 SH SOLE 0 0 3438 MCDONALDS CORP COM 580135101 248 1097 SH SOLE 0 0 1097 JPMORGAN CHASE & CO COM 46625H100 1452 14660 SH SOLE 0 0 14660 MONDELEZ INTL INC CL A 609207105 340 5950 SH SOLE 0 0 5950 WILLIAMS COS INC COM 969457100 601 30768 SH SOLE 0 0 30768 PROGRESSIVE CORP COM 743315103 503 5236 SH SOLE 0 0 5236 FISERV INC COM 337738108 304 3019 SH SOLE 0 0 3019 UNITEDHEALTH GROUP INC COM 91324P102 1198 3764 SH SOLE 0 0 3764 INTUIT COM 461202103 653 1972 SH SOLE 0 0 1972 3M CO COM 88579Y101 399 2450 SH SOLE 0 0 2450 UNILEVER N V N Y SHS NEW 904784709 244 3955 SH SOLE 0 0 3955 SMUCKER J M CO COM NEW 832696405 445 3795 SH SOLE 0 0 3795 NEXTERA ENERGY INC COM 65339F101 929 3228 SH SOLE 0 0 3228 DUKE ENERGY CORP NEW COM NEW 26441C204 720 7853 SH SOLE 0 0 7853 APPLE INC COM 037833100 1633 14021 SH SOLE 0 0 14021 RPM INTL INC COM 749685103 545 6460 SH SOLE 0 0 6460 CATERPILLAR INC DEL COM 149123101 309 2010 SH SOLE 0 0 2010 DTE ENERGY CO COM 233331107 1110 9695 SH SOLE 0 0 9695 CHUBB LIMITED COM H1467J104 244 2048 SH SOLE 0 0 2048 ECOLAB INC COM 278865100 520 2610 SH SOLE 0 0 2610 AON PLC SHS CL A G0403H108 1193 5779 SH SOLE 0 0 5779 ARCHER DANIELS MIDLAND CO COM 039483102 313 6553 SH SOLE 0 0 6553 EDWARDS LIFESCIENCES CORP COM 28176E108 787 9815 SH SOLE 0 0 9815 PERKINELMER INC COM 714046109 340 2622 SH SOLE 0 0 2622 TEXAS PAC LD TR SUB CTF PROP I T 882610108 254 559 SH SOLE 0 0 559 VALERO ENERGY CORP COM 91913Y100 739 17154 SH SOLE 0 0 17154 PINNACLE WEST CAP CORP COM 723484101 210 2642 SH SOLE 0 0 2642 NETFLIX INC COM 64110L106 572 1098 SH SOLE 0 0 1098 AUTOZONE INC COM 053332102 461 391 SH SOLE 0 0 391 BIOGEN INC COM 09062X103 514 1807 SH SOLE 0 0 1807 EATON CORP PLC SHS G29183103 205 1950 SH SOLE 0 0 1950 FAIR ISAAC CORP COM 303250104 940 2149 SH SOLE 0 0 2149 SONOCO PRODS CO COM 835495102 578 11001 SH SOLE 0 0 11001 BECTON DICKINSON & CO COM 075887109 247 1039 SH SOLE 0 0 1039 CACI INTL INC CL A 127190304 477 2220 SH SOLE 0 0 2220 YUM BRANDS INC COM 988498101 203 2160 SH SOLE 0 0 2160 ALPHABET INC CAP STK CL A 02079K305 384 259 SH SOLE 0 0 259 TELEFLEX INCORPORATED COM 879369106 2226 6562 SH SOLE 0 0 6562 COMMERCIAL METALS CO COM 201723103 381 17885 SH SOLE 0 0 17885 SEALED AIR CORP NEW COM 81211K100 581 14152 SH SOLE 0 0 14152 VANGUARD INDEX FDS SMALL CP ETF 922908751 3669 22887 SH SOLE 0 0 22887 FASTENAL CO COM 311900104 462 10084 SH SOLE 0 0 10084 VANGUARD INDEX FDS GROWTH ETF 922908736 5908 25621 SH SOLE 0 0 25621 CAL MAINE FOODS INC COM NEW 128030202 335 8799 SH SOLE 0 0 8799 MATERION CORP COM 576690101 224 4110 SH SOLE 0 0 4110 THERMO FISHER SCIENTIFIC INC COM 883556102 2321 5151 SH SOLE 0 0 5151 FIDELITY NATL INFORMATION SV COM 31620M106 338 2325 SH SOLE 0 0 2325 ORANGE SPONSORED ADR 684060106 184 17026 SH SOLE 0 0 17026 POOL CORP COM 73278L105 537 1639 SH SOLE 0 0 1639 MASTERCARD INCORPORATED CL A 57636Q104 975 2840 SH SOLE 0 0 2840 VANGUARD BD INDEX FDS INTERMED TERM 921937819 1075 11556 SH SOLE 0 0 11556 ISHARES TR PFD AND INCM SEC 464288687 4262 115982 SH SOLE 0 0 115982 ISHARES TR 3 7 YR TREAS BD 464288661 804 6040 SH SOLE 0 0 6040 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 4656 56559 SH SOLE 0 0 56559 INVESCO EXCH TRADED FD TR II DWA EMERG MKTS 46138E867 1604 81893 SH SOLE 0 0 81893 OPKO HEALTH INC COM 68375N103 46 11105 SH SOLE 0 0 11105 INVESCO EXCH TRADED FD TR II PFD ETF 46138E511 4222 283360 SH SOLE 0 0 283360 LYONDELLBASELL INDUSTRIES N SHS - A - N53745100 1384 18362 SH SOLE 0 0 18362 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 5312 17021 SH SOLE 0 0 17021 ISHARES TR CORE HIGH DV ETF 46429B663 369 4541 SH SOLE 0 0 4541 MARATHON PETE CORP COM 56585A102 302 10341 SH SOLE 0 0 10341 ISHARES TR MSCI EAFE MIN VL 46429B689 5583 80658 SH SOLE 0 0 80658 PHILLIPS 66 COM 718546104 587 11162 SH SOLE 0 0 11162 ISHARES INC CORE MSCI EMKT 46434G103 282 5290 SH SOLE 0 0 5290 SCIENCE APPLICATIONS INTL CO COM 808625107 221 2763 SH SOLE 0 0 2763 ALPHABET INC CAP STK CL C 02079K107 287 193 SH SOLE 0 0 193 CIVEO CORP CDA COM 17878Y108 27 41229 SH SOLE 0 0 41229 J P MORGAN EXCHANGE-TRADED F DIV RTN INT EQ 46641Q209 219 4168 SH SOLE 0 0 4168 CLEARWAY ENERGY INC CL C 18539C204 258 8958 SH SOLE 0 0 8958 PAYPAL HLDGS INC COM 70450Y103 630 3198 SH SOLE 0 0 3198 SUNRUN INC COM 86771W105 604 7688 SH SOLE 0 0 7688 J P MORGAN EXCHANGE-TRADED F DIV RTN EM EQT 46641Q308 534 11284 SH SOLE 0 0 11284 SPOTIFY TECHNOLOGY S A SHS L8681T102 202 804 SH SOLE 0 0 804