0001803648-20-000007.txt : 20200720
0001803648-20-000007.hdr.sgml : 20200720
20200717200829
ACCESSION NUMBER: 0001803648-20-000007
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20200630
FILED AS OF DATE: 20200720
DATE AS OF CHANGE: 20200717
EFFECTIVENESS DATE: 20200720
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: HERON FINANCIAL GROUP, LLC
CENTRAL INDEX KEY: 0001803648
IRS NUMBER: 640963720
STATE OF INCORPORATION: NY
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-20134
FILM NUMBER: 201034828
BUSINESS ADDRESS:
STREET 1: 205 EAST 42ND STREET
STREET 2: 20TH FLOOR
CITY: NEW YORK
STATE: NY
ZIP: 10017
BUSINESS PHONE: 800-994-3766
MAIL ADDRESS:
STREET 1: 205 EAST 42ND STREET
STREET 2: 20TH FLOOR
CITY: NEW YORK
STATE: NY
ZIP: 10017
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0001803648
XXXXXXXX
06-30-2020
06-30-2020
HERON FINANCIAL GROUP, LLC
205 EAST 42ND STREET
20TH FLOOR
NEW YORK
NY
10017
13F HOLDINGS REPORT
028-20134
N
David Edwards
President & Chief Compliance Officer
800-994-3766
David Edwards
New York
NY
07-17-2020
0
120
111727
false
INFORMATION TABLE
2
13F2020Q2.xml
ISHARES TR
S&P MC 400VL ETF
464287705
3665
28003
SH
SOLE
0
0
28003
ISHARES TR
CORE S&P SCP ETF
464287804
205
3052
SH
SOLE
0
0
3052
ISHARES TR
CORE S&P500 ETF
464287200
460
1442
SH
SOLE
0
0
1442
ISHARES TR
RUS 2000 VAL ETF
464287630
2790
29579
SH
SOLE
0
0
29579
ISHARES TR
CORE S&P US GWT
464287671
490
6528
SH
SOLE
0
0
6528
ADOBE INC
COM
00724F101
1154
2475
SH
SOLE
0
0
2475
AUTODESK INC
COM
052769106
399
1635
SH
SOLE
0
0
1635
AMAZON COM INC
COM
023135106
1274
398
SH
SOLE
0
0
398
BRISTOL-MYERS SQUIBB CO
COM
110122108
556
9683
SH
SOLE
0
0
9683
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
1075
5879
SH
SOLE
0
0
5879
EMERSON ELEC CO
COM
291011104
470
7858
SH
SOLE
0
0
7858
BOEING CO
COM
097023105
269
1509
SH
SOLE
0
0
1509
AMGEN INC
COM
031162100
812
3259
SH
SOLE
0
0
3259
ABBOTT LABS
COM
002824100
254
2733
SH
SOLE
0
0
2733
FEDEX CORP
COM
31428X106
488
3078
SH
SOLE
0
0
3078
INTEL CORP
COM
458140100
959
16108
SH
SOLE
0
0
16108
ILLINOIS TOOL WKS INC
COM
452308109
1358
7802
SH
SOLE
0
0
7802
ISHARES TR
RUS 2000 GRW ETF
464287648
3585
17233
SH
SOLE
0
0
17233
ORACLE CORP
COM
68389X105
271
4720
SH
SOLE
0
0
4720
QUALCOMM INC
COM
747525103
484
5233
SH
SOLE
0
0
5233
JOHNSON & JOHNSON
COM
478160104
961
6752
SH
SOLE
0
0
6752
PFIZER INC
COM
717081103
635
18767
SH
SOLE
0
0
18767
LOWES COS INC
COM
548661107
286
2078
SH
SOLE
0
0
2078
CHEVRON CORP NEW
COM
166764100
251
2940
SH
SOLE
0
0
2940
MICROSOFT CORP
COM
594918104
1944
9099
SH
SOLE
0
0
9099
AT&T INC
COM
00206R102
628
20856
SH
SOLE
0
0
20856
TRUIST FINL CORP
COM
89832Q109
429
12200
SH
SOLE
0
0
12200
CISCO SYS INC
COM
17275R102
1055
22608
SH
SOLE
0
0
22608
COCA COLA CO
COM
191216100
220
4874
SH
SOLE
0
0
4874
VERIZON COMMUNICATIONS INC
COM
92343V104
1111
20381
SH
SOLE
0
0
20381
ISHARES TR
RUS MID CAP ETF
464287499
4302
79484
SH
SOLE
0
0
79484
ISHARES TR
RUS MD CP GR ETF
464287481
5048
30817
SH
SOLE
0
0
30817
ANALOG DEVICES INC
COM
032654105
312
2507
SH
SOLE
0
0
2507
EXXON MOBIL CORP
COM
30231G102
679
15923
SH
SOLE
0
0
15923
APPLIED MATLS INC
COM
038222105
257
4103
SH
SOLE
0
0
4103
TEXAS INSTRS INC
COM
882508104
284
2174
SH
SOLE
0
0
2174
BAXTER INTL INC
COM
071813109
542
6356
SH
SOLE
0
0
6356
CARDINAL HEALTH INC
COM
14149Y108
325
6591
SH
SOLE
0
0
6591
COSTCO WHSL CORP NEW
COM
22160K105
362
1109
SH
SOLE
0
0
1109
LILLY ELI & CO
COM
532457108
371
2274
SH
SOLE
0
0
2274
CVS HEALTH CORP
COM
126650100
274
4377
SH
SOLE
0
0
4377
QUEST DIAGNOSTICS INC
COM
74834L100
502
4298
SH
SOLE
0
0
4298
MERCK & CO. INC
COM
58933Y105
276
3592
SH
SOLE
0
0
3592
MORGAN STANLEY
COM NEW
617446448
1296
26030
SH
SOLE
0
0
26030
ENTERGY CORP NEW
COM
29364G103
260
2646
SH
SOLE
0
0
2646
PROCTER AND GAMBLE CO
COM
742718109
643
5188
SH
SOLE
0
0
5188
GENERAL ELECTRIC CO
COM
369604103
125
18747
SH
SOLE
0
0
18747
HOME DEPOT INC
COM
437076102
777
3107
SH
SOLE
0
0
3107
MCDONALDS CORP
COM
580135101
215
1163
SH
SOLE
0
0
1163
JPMORGAN CHASE & CO
COM
46625H100
1475
15324
SH
SOLE
0
0
15324
MONDELEZ INTL INC
CL A
609207105
340
6606
SH
SOLE
0
0
6606
WILLIAMS COS INC
COM
969457100
190
10234
SH
SOLE
0
0
10234
PROGRESSIVE CORP OHIO
COM
743315103
417
5168
SH
SOLE
0
0
5168
FISERV INC
COM
337738108
284
2958
SH
SOLE
0
0
2958
UNITEDHEALTH GROUP INC
COM
91324P102
1258
4319
SH
SOLE
0
0
4319
INTUIT
COM
461202103
641
2083
SH
SOLE
0
0
2083
3M CO
COM
88579Y101
351
2295
SH
SOLE
0
0
2295
UNILEVER N V
N Y SHS NEW
904784709
204
3866
SH
SOLE
0
0
3866
SMUCKER J M CO
COM NEW
832696405
216
2053
SH
SOLE
0
0
2053
NEXTERA ENERGY INC
COM
65339F101
674
2595
SH
SOLE
0
0
2595
DUKE ENERGY CORP NEW
COM NEW
26441C204
534
6571
SH
SOLE
0
0
6571
APPLE INC
COM
037833100
1560
4065
SH
SOLE
0
0
4065
RPM INTL INC
COM
749685103
473
6245
SH
SOLE
0
0
6245
CATERPILLAR INC DEL
COM
149123101
249
1942
SH
SOLE
0
0
1942
DTE ENERGY CO
COM
233331107
985
9163
SH
SOLE
0
0
9163
CHUBB LIMITED
COM
H1467J104
232
1808
SH
SOLE
0
0
1808
ECOLAB INC
COM
278865100
475
2367
SH
SOLE
0
0
2367
NETAPP INC
COM
64110D104
233
5424
SH
SOLE
0
0
5424
AON PLC
SHS CL A
G0403H108
1097
5554
SH
SOLE
0
0
5554
ARCHER DANIELS MIDLAND CO
COM
039483102
207
5268
SH
SOLE
0
0
5268
EDWARDS LIFESCIENCES CORP
COM
28176E108
667
9828
SH
SOLE
0
0
9828
PERKINELMER INC
COM
714046109
279
2752
SH
SOLE
0
0
2752
TEXAS PAC LD TR
SUB CTF PROP I T
882610108
306
559
SH
SOLE
0
0
559
VALERO ENERGY CORP
COM
91913Y100
515
9603
SH
SOLE
0
0
9603
PNC FINL SVCS GROUP INC
COM
693475105
247
2434
SH
SOLE
0
0
2434
NETFLIX INC
COM
64110L106
556
1013
SH
SOLE
0
0
1013
ARROW ELECTRS INC
COM
042735100
233
3517
SH
SOLE
0
0
3517
AUTOZONE INC
COM
053332102
419
376
SH
SOLE
0
0
376
BIOGEN INC
COM
09062X103
516
1852
SH
SOLE
0
0
1852
FAIR ISAAC CORP
COM
303250104
913
2214
SH
SOLE
0
0
2214
SONOCO PRODS CO
COM
835495102
313
6084
SH
SOLE
0
0
6084
BECTON DICKINSON & CO
COM
075887109
323
1256
SH
SOLE
0
0
1256
CACI INTL INC
CL A
127190304
522
2615
SH
SOLE
0
0
2615
ALPHABET INC
CAP STK CL A
02079K305
448
291
SH
SOLE
0
0
291
TELEFLEX INCORPORATED
COM
879369106
2426
6837
SH
SOLE
0
0
6837
COMMERCIAL METALS CO
COM
201723103
326
16330
SH
SOLE
0
0
16330
SEALED AIR CORP NEW
COM
81211K100
423
12490
SH
SOLE
0
0
12490
VANGUARD INDEX FDS
SMALL CP ETF
922908751
3209
22025
SH
SOLE
0
0
22025
FASTENAL CO
COM
311900104
286
6657
SH
SOLE
0
0
6657
VANGUARD INDEX FDS
GROWTH ETF
922908736
5700
26822
SH
SOLE
0
0
26822
CAL MAINE FOODS INC
COM NEW
128030202
358
7934
SH
SOLE
0
0
7934
THERMO FISHER SCIENTIFIC INC
COM
883556102
2110
5516
SH
SOLE
0
0
5516
FIDELITY NATL INFORMATION SV
COM
31620M106
318
2325
SH
SOLE
0
0
2325
ORANGE
SPONSORED ADR
684060106
219
18515
SH
SOLE
0
0
18515
POOL CORPORATION
COM
73278L105
406
1459
SH
SOLE
0
0
1459
MASTERCARD INCORPORATED
CL A
57636Q104
763
2580
SH
SOLE
0
0
2580
LEIDOS HOLDINGS INC
COM
525327102
305
3475
SH
SOLE
0
0
3475
PROSHARES TR
SHORT S&P 500 NE
74347B425
651
30000
SH
SOLE
0
0
30000
VANGUARD BD INDEX FDS
INTERMED TERM
921937819
1108
11881
SH
SOLE
0
0
11881
ISHARES TR
PFD AND INCM SEC
464288687
4228
121186
SH
SOLE
0
0
121186
ISHARES TR
3 7 YR TREAS BD
464288661
817
6120
SH
SOLE
0
0
6120
VANGUARD WHITEHALL FDS
HIGH DIV YLD
921946406
4331
54736
SH
SOLE
0
0
54736
INVESCO EXCH TRADED FD TR II
DWA EMERG MKTS
46138E867
1608
82955
SH
SOLE
0
0
82955
VISA INC
COM CL A
92826C839
209
1084
SH
SOLE
0
0
1084
INVESCO EXCH TRADED FD TR II
PFD ETF
46138E511
3400
237416
SH
SOLE
0
0
237416
BROADCOM INC
COM
11135F101
205
642
SH
SOLE
0
0
642
LYONDELLBASELL INDUSTRIES N
SHS - A -
N53745100
809
12443
SH
SOLE
0
0
12443
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
4862
16664
SH
SOLE
0
0
16664
ISHARES TR
CORE HIGH DV ETF
46429B663
359
4431
SH
SOLE
0
0
4431
MARATHON PETE CORP
COM
56585A102
474
13097
SH
SOLE
0
0
13097
ISHARES TR
MIN VOL EAFE ETF
46429B689
5042
75441
SH
SOLE
0
0
75441
PHILLIPS 66
COM
718546104
622
10189
SH
SOLE
0
0
10189
ISHARES INC
CORE MSCI EMKT
46434G103
243
4714
SH
SOLE
0
0
4714
SCIENCE APPLICATIONS INTL CO
COM
808625107
311
4385
SH
SOLE
0
0
4385
ALPHABET INC
CAP STK CL C
02079K107
353
229
SH
SOLE
0
0
229
CIVEO CORP CDA
COM
17878Y108
22
41229
SH
SOLE
0
0
41229
J P MORGAN EXCHANGE-TRADED F
DIV RTN INT EQ
46641Q209
210
4168
SH
SOLE
0
0
4168
PAYPAL HLDGS INC
COM
70450Y103
567
3180
SH
SOLE
0
0
3180
J P MORGAN EXCHANGE-TRADED F
DIV RTN EM EQT
46641Q308
483
9982
SH
SOLE
0
0
9982
SPOTIFY TECHNOLOGY S A
SHS
L8681T102
224
804
SH
SOLE
0
0
804