0001803648-20-000007.txt : 20200720 0001803648-20-000007.hdr.sgml : 20200720 20200717200829 ACCESSION NUMBER: 0001803648-20-000007 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20200630 FILED AS OF DATE: 20200720 DATE AS OF CHANGE: 20200717 EFFECTIVENESS DATE: 20200720 FILER: COMPANY DATA: COMPANY CONFORMED NAME: HERON FINANCIAL GROUP, LLC CENTRAL INDEX KEY: 0001803648 IRS NUMBER: 640963720 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-20134 FILM NUMBER: 201034828 BUSINESS ADDRESS: STREET 1: 205 EAST 42ND STREET STREET 2: 20TH FLOOR CITY: NEW YORK STATE: NY ZIP: 10017 BUSINESS PHONE: 800-994-3766 MAIL ADDRESS: STREET 1: 205 EAST 42ND STREET STREET 2: 20TH FLOOR CITY: NEW YORK STATE: NY ZIP: 10017 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001803648 XXXXXXXX 06-30-2020 06-30-2020 HERON FINANCIAL GROUP, LLC
205 EAST 42ND STREET 20TH FLOOR NEW YORK NY 10017
13F HOLDINGS REPORT 028-20134 N
David Edwards President & Chief Compliance Officer 800-994-3766 David Edwards New York NY 07-17-2020 0 120 111727 false
INFORMATION TABLE 2 13F2020Q2.xml ISHARES TR S&P MC 400VL ETF 464287705 3665 28003 SH SOLE 0 0 28003 ISHARES TR CORE S&P SCP ETF 464287804 205 3052 SH SOLE 0 0 3052 ISHARES TR CORE S&P500 ETF 464287200 460 1442 SH SOLE 0 0 1442 ISHARES TR RUS 2000 VAL ETF 464287630 2790 29579 SH SOLE 0 0 29579 ISHARES TR CORE S&P US GWT 464287671 490 6528 SH SOLE 0 0 6528 ADOBE INC COM 00724F101 1154 2475 SH SOLE 0 0 2475 AUTODESK INC COM 052769106 399 1635 SH SOLE 0 0 1635 AMAZON COM INC COM 023135106 1274 398 SH SOLE 0 0 398 BRISTOL-MYERS SQUIBB CO COM 110122108 556 9683 SH SOLE 0 0 9683 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 1075 5879 SH SOLE 0 0 5879 EMERSON ELEC CO COM 291011104 470 7858 SH SOLE 0 0 7858 BOEING CO COM 097023105 269 1509 SH SOLE 0 0 1509 AMGEN INC COM 031162100 812 3259 SH SOLE 0 0 3259 ABBOTT LABS COM 002824100 254 2733 SH SOLE 0 0 2733 FEDEX CORP COM 31428X106 488 3078 SH SOLE 0 0 3078 INTEL CORP COM 458140100 959 16108 SH SOLE 0 0 16108 ILLINOIS TOOL WKS INC COM 452308109 1358 7802 SH SOLE 0 0 7802 ISHARES TR RUS 2000 GRW ETF 464287648 3585 17233 SH SOLE 0 0 17233 ORACLE CORP COM 68389X105 271 4720 SH SOLE 0 0 4720 QUALCOMM INC COM 747525103 484 5233 SH SOLE 0 0 5233 JOHNSON & JOHNSON COM 478160104 961 6752 SH SOLE 0 0 6752 PFIZER INC COM 717081103 635 18767 SH SOLE 0 0 18767 LOWES COS INC COM 548661107 286 2078 SH SOLE 0 0 2078 CHEVRON CORP NEW COM 166764100 251 2940 SH SOLE 0 0 2940 MICROSOFT CORP COM 594918104 1944 9099 SH SOLE 0 0 9099 AT&T INC COM 00206R102 628 20856 SH SOLE 0 0 20856 TRUIST FINL CORP COM 89832Q109 429 12200 SH SOLE 0 0 12200 CISCO SYS INC COM 17275R102 1055 22608 SH SOLE 0 0 22608 COCA COLA CO COM 191216100 220 4874 SH SOLE 0 0 4874 VERIZON COMMUNICATIONS INC COM 92343V104 1111 20381 SH SOLE 0 0 20381 ISHARES TR RUS MID CAP ETF 464287499 4302 79484 SH SOLE 0 0 79484 ISHARES TR RUS MD CP GR ETF 464287481 5048 30817 SH SOLE 0 0 30817 ANALOG DEVICES INC COM 032654105 312 2507 SH SOLE 0 0 2507 EXXON MOBIL CORP COM 30231G102 679 15923 SH SOLE 0 0 15923 APPLIED MATLS INC COM 038222105 257 4103 SH SOLE 0 0 4103 TEXAS INSTRS INC COM 882508104 284 2174 SH SOLE 0 0 2174 BAXTER INTL INC COM 071813109 542 6356 SH SOLE 0 0 6356 CARDINAL HEALTH INC COM 14149Y108 325 6591 SH SOLE 0 0 6591 COSTCO WHSL CORP NEW COM 22160K105 362 1109 SH SOLE 0 0 1109 LILLY ELI & CO COM 532457108 371 2274 SH SOLE 0 0 2274 CVS HEALTH CORP COM 126650100 274 4377 SH SOLE 0 0 4377 QUEST DIAGNOSTICS INC COM 74834L100 502 4298 SH SOLE 0 0 4298 MERCK & CO. INC COM 58933Y105 276 3592 SH SOLE 0 0 3592 MORGAN STANLEY COM NEW 617446448 1296 26030 SH SOLE 0 0 26030 ENTERGY CORP NEW COM 29364G103 260 2646 SH SOLE 0 0 2646 PROCTER AND GAMBLE CO COM 742718109 643 5188 SH SOLE 0 0 5188 GENERAL ELECTRIC CO COM 369604103 125 18747 SH SOLE 0 0 18747 HOME DEPOT INC COM 437076102 777 3107 SH SOLE 0 0 3107 MCDONALDS CORP COM 580135101 215 1163 SH SOLE 0 0 1163 JPMORGAN CHASE & CO COM 46625H100 1475 15324 SH SOLE 0 0 15324 MONDELEZ INTL INC CL A 609207105 340 6606 SH SOLE 0 0 6606 WILLIAMS COS INC COM 969457100 190 10234 SH SOLE 0 0 10234 PROGRESSIVE CORP OHIO COM 743315103 417 5168 SH SOLE 0 0 5168 FISERV INC COM 337738108 284 2958 SH SOLE 0 0 2958 UNITEDHEALTH GROUP INC COM 91324P102 1258 4319 SH SOLE 0 0 4319 INTUIT COM 461202103 641 2083 SH SOLE 0 0 2083 3M CO COM 88579Y101 351 2295 SH SOLE 0 0 2295 UNILEVER N V N Y SHS NEW 904784709 204 3866 SH SOLE 0 0 3866 SMUCKER J M CO COM NEW 832696405 216 2053 SH SOLE 0 0 2053 NEXTERA ENERGY INC COM 65339F101 674 2595 SH SOLE 0 0 2595 DUKE ENERGY CORP NEW COM NEW 26441C204 534 6571 SH SOLE 0 0 6571 APPLE INC COM 037833100 1560 4065 SH SOLE 0 0 4065 RPM INTL INC COM 749685103 473 6245 SH SOLE 0 0 6245 CATERPILLAR INC DEL COM 149123101 249 1942 SH SOLE 0 0 1942 DTE ENERGY CO COM 233331107 985 9163 SH SOLE 0 0 9163 CHUBB LIMITED COM H1467J104 232 1808 SH SOLE 0 0 1808 ECOLAB INC COM 278865100 475 2367 SH SOLE 0 0 2367 NETAPP INC COM 64110D104 233 5424 SH SOLE 0 0 5424 AON PLC SHS CL A G0403H108 1097 5554 SH SOLE 0 0 5554 ARCHER DANIELS MIDLAND CO COM 039483102 207 5268 SH SOLE 0 0 5268 EDWARDS LIFESCIENCES CORP COM 28176E108 667 9828 SH SOLE 0 0 9828 PERKINELMER INC COM 714046109 279 2752 SH SOLE 0 0 2752 TEXAS PAC LD TR SUB CTF PROP I T 882610108 306 559 SH SOLE 0 0 559 VALERO ENERGY CORP COM 91913Y100 515 9603 SH SOLE 0 0 9603 PNC FINL SVCS GROUP INC COM 693475105 247 2434 SH SOLE 0 0 2434 NETFLIX INC COM 64110L106 556 1013 SH SOLE 0 0 1013 ARROW ELECTRS INC COM 042735100 233 3517 SH SOLE 0 0 3517 AUTOZONE INC COM 053332102 419 376 SH SOLE 0 0 376 BIOGEN INC COM 09062X103 516 1852 SH SOLE 0 0 1852 FAIR ISAAC CORP COM 303250104 913 2214 SH SOLE 0 0 2214 SONOCO PRODS CO COM 835495102 313 6084 SH SOLE 0 0 6084 BECTON DICKINSON & CO COM 075887109 323 1256 SH SOLE 0 0 1256 CACI INTL INC CL A 127190304 522 2615 SH SOLE 0 0 2615 ALPHABET INC CAP STK CL A 02079K305 448 291 SH SOLE 0 0 291 TELEFLEX INCORPORATED COM 879369106 2426 6837 SH SOLE 0 0 6837 COMMERCIAL METALS CO COM 201723103 326 16330 SH SOLE 0 0 16330 SEALED AIR CORP NEW COM 81211K100 423 12490 SH SOLE 0 0 12490 VANGUARD INDEX FDS SMALL CP ETF 922908751 3209 22025 SH SOLE 0 0 22025 FASTENAL CO COM 311900104 286 6657 SH SOLE 0 0 6657 VANGUARD INDEX FDS GROWTH ETF 922908736 5700 26822 SH SOLE 0 0 26822 CAL MAINE FOODS INC COM NEW 128030202 358 7934 SH SOLE 0 0 7934 THERMO FISHER SCIENTIFIC INC COM 883556102 2110 5516 SH SOLE 0 0 5516 FIDELITY NATL INFORMATION SV COM 31620M106 318 2325 SH SOLE 0 0 2325 ORANGE SPONSORED ADR 684060106 219 18515 SH SOLE 0 0 18515 POOL CORPORATION COM 73278L105 406 1459 SH SOLE 0 0 1459 MASTERCARD INCORPORATED CL A 57636Q104 763 2580 SH SOLE 0 0 2580 LEIDOS HOLDINGS INC COM 525327102 305 3475 SH SOLE 0 0 3475 PROSHARES TR SHORT S&P 500 NE 74347B425 651 30000 SH SOLE 0 0 30000 VANGUARD BD INDEX FDS INTERMED TERM 921937819 1108 11881 SH SOLE 0 0 11881 ISHARES TR PFD AND INCM SEC 464288687 4228 121186 SH SOLE 0 0 121186 ISHARES TR 3 7 YR TREAS BD 464288661 817 6120 SH SOLE 0 0 6120 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 4331 54736 SH SOLE 0 0 54736 INVESCO EXCH TRADED FD TR II DWA EMERG MKTS 46138E867 1608 82955 SH SOLE 0 0 82955 VISA INC COM CL A 92826C839 209 1084 SH SOLE 0 0 1084 INVESCO EXCH TRADED FD TR II PFD ETF 46138E511 3400 237416 SH SOLE 0 0 237416 BROADCOM INC COM 11135F101 205 642 SH SOLE 0 0 642 LYONDELLBASELL INDUSTRIES N SHS - A - N53745100 809 12443 SH SOLE 0 0 12443 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 4862 16664 SH SOLE 0 0 16664 ISHARES TR CORE HIGH DV ETF 46429B663 359 4431 SH SOLE 0 0 4431 MARATHON PETE CORP COM 56585A102 474 13097 SH SOLE 0 0 13097 ISHARES TR MIN VOL EAFE ETF 46429B689 5042 75441 SH SOLE 0 0 75441 PHILLIPS 66 COM 718546104 622 10189 SH SOLE 0 0 10189 ISHARES INC CORE MSCI EMKT 46434G103 243 4714 SH SOLE 0 0 4714 SCIENCE APPLICATIONS INTL CO COM 808625107 311 4385 SH SOLE 0 0 4385 ALPHABET INC CAP STK CL C 02079K107 353 229 SH SOLE 0 0 229 CIVEO CORP CDA COM 17878Y108 22 41229 SH SOLE 0 0 41229 J P MORGAN EXCHANGE-TRADED F DIV RTN INT EQ 46641Q209 210 4168 SH SOLE 0 0 4168 PAYPAL HLDGS INC COM 70450Y103 567 3180 SH SOLE 0 0 3180 J P MORGAN EXCHANGE-TRADED F DIV RTN EM EQT 46641Q308 483 9982 SH SOLE 0 0 9982 SPOTIFY TECHNOLOGY S A SHS L8681T102 224 804 SH SOLE 0 0 804