0001803648-20-000005.txt : 20200423 0001803648-20-000005.hdr.sgml : 20200423 20200422190609 ACCESSION NUMBER: 0001803648-20-000005 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20200331 FILED AS OF DATE: 20200423 DATE AS OF CHANGE: 20200422 EFFECTIVENESS DATE: 20200423 FILER: COMPANY DATA: COMPANY CONFORMED NAME: HERON FINANCIAL GROUP, LLC CENTRAL INDEX KEY: 0001803648 IRS NUMBER: 640963720 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-20134 FILM NUMBER: 20808870 BUSINESS ADDRESS: STREET 1: 205 EAST 42ND STREET STREET 2: 20TH FLOOR CITY: NEW YORK STATE: NY ZIP: 10017 BUSINESS PHONE: 800-994-3766 MAIL ADDRESS: STREET 1: 205 EAST 42ND STREET STREET 2: 20TH FLOOR CITY: NEW YORK STATE: NY ZIP: 10017 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001803648 XXXXXXXX 03-31-2020 03-31-2020 HERON FINANCIAL GROUP, LLC
205 EAST 42ND STREET 20TH FLOOR NEW YORK NY 10017
13F HOLDINGS REPORT 028-20134 N
David Edwards President & Chief Compliance Officer 800-994-3766 David Edwards New York NY 04-22-2020 0 109 97337 false
INFORMATION TABLE 2 1q202013FHW.xml ISHARES TR S&P MC 400VL ETF 464287705 3201 26748 SH SOLE 0 0 26748 ISHARES TR CORE S&P500 ETF 464287200 407 1430 SH SOLE 0 0 1430 ISHARES TR RUS 2000 VAL ETF 464287630 2422 27642 SH SOLE 0 0 27642 ISHARES TR CORE S&P US GWT 464287671 407 6442 SH SOLE 0 0 6442 ADOBE INC COM 00724F101 843 2475 SH SOLE 0 0 2475 AUTODESK INC COM 052769106 291 1690 SH SOLE 0 0 1690 AMAZON COM INC COM 023135106 854 374 SH SOLE 0 0 374 BRISTOL-MYERS SQUIBB CO COM 110122108 602 10022 SH SOLE 0 0 10022 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 1134 5879 SH SOLE 0 0 5879 EMERSON ELEC CO COM 291011104 402 7958 SH SOLE 0 0 7958 AMGEN INC COM 031162100 718 3164 SH SOLE 0 0 3164 ABBOTT LABS COM 002824100 201 2251 SH SOLE 0 0 2251 FEDEX CORP COM 31428X106 376 3004 SH SOLE 0 0 3004 INTEL CORP COM 458140100 991 16338 SH SOLE 0 0 16338 ILLINOIS TOOL WKS INC COM 452308109 1218 7802 SH SOLE 0 0 7802 ISHARES TR RUS 2000 GRW ETF 464287648 2896 16899 SH SOLE 0 0 16899 ORACLE CORP COM 68389X105 267 4950 SH SOLE 0 0 4950 QUALCOMM INC COM 747525103 412 5313 SH SOLE 0 0 5313 JOHNSON & JOHNSON COM 478160104 958 6562 SH SOLE 0 0 6562 PFIZER INC COM 717081103 728 19965 SH SOLE 0 0 19965 CHEVRON CORP NEW COM 166764100 230 2714 SH SOLE 0 0 2714 MICROSOFT CORP COM 594918104 1332 7669 SH SOLE 0 0 7669 AT&T INC COM 00206R102 619 19899 SH SOLE 0 0 19899 TRUIST FINL CORP COM 89832Q109 426 12761 SH SOLE 0 0 12761 CISCO SYS INC COM 17275R102 998 23329 SH SOLE 0 0 23329 COCA COLA CO COM 191216100 219 4474 SH SOLE 0 0 4474 VERIZON COMMUNICATIONS INC COM 92343V104 1110 19091 SH SOLE 0 0 19091 ISHARES TR RUS MID CAP ETF 464287499 3715 77986 SH SOLE 0 0 77986 ISHARES TR RUS MD CP GR ETF 464287481 4083 30463 SH SOLE 0 0 30463 ANALOG DEVICES INC COM 032654105 276 2675 SH SOLE 0 0 2675 EXXON MOBIL CORP COM 30231G102 638 15048 SH SOLE 0 0 15048 APPLIED MATLS INC COM 038222105 241 4598 SH SOLE 0 0 4598 TEXAS INSTRS INC COM 882508104 260 2347 SH SOLE 0 0 2347 BAXTER INTL INC COM 071813109 584 6616 SH SOLE 0 0 6616 CARDINAL HEALTH INC COM 14149Y108 359 7073 SH SOLE 0 0 7073 COSTCO WHSL CORP NEW COM 22160K105 264 841 SH SOLE 0 0 841 LILLY ELI & CO COM 532457108 359 2374 SH SOLE 0 0 2374 CVS HEALTH CORP COM 126650100 276 4482 SH SOLE 0 0 4482 QUEST DIAGNOSTICS INC COM 74834L100 387 4298 SH SOLE 0 0 4298 MERCK & CO. INC COM 58933Y105 277 3342 SH SOLE 0 0 3342 MORGAN STANLEY COM NEW 617446448 1033 25907 SH SOLE 0 0 25907 ENTERGY CORP NEW COM 29364G103 260 2586 SH SOLE 0 0 2586 PROCTER & GAMBLE CO COM 742718109 596 4924 SH SOLE 0 0 4924 GENERAL ELECTRIC CO COM 369604103 108 15595 SH SOLE 0 0 15595 HOME DEPOT INC COM 437076102 690 3330 SH SOLE 0 0 3330 JPMORGAN CHASE & CO COM 46625H100 1423 14897 SH SOLE 0 0 14897 MONDELEZ INTL INC CL A 609207105 355 6505 SH SOLE 0 0 6505 WELLS FARGO CO NEW COM 949746101 253 8372 SH SOLE 0 0 8372 PROGRESSIVE CORP OHIO COM 743315103 503 6248 SH SOLE 0 0 6248 FISERV INC COM 337738108 286 2958 SH SOLE 0 0 2958 UNITEDHEALTH GROUP INC COM 91324P102 1178 4355 SH SOLE 0 0 4355 INTUIT COM 461202103 555 2123 SH SOLE 0 0 2123 3M CO COM 88579Y101 345 2295 SH SOLE 0 0 2295 NEXTERA ENERGY INC COM 65339F101 517 2131 SH SOLE 0 0 2131 DUKE ENERGY CORP NEW COM NEW 26441C204 610 6741 SH SOLE 0 0 6741 APPLE INC COM 037833100 1215 4233 SH SOLE 0 0 4233 RPM INTL INC COM 749685103 412 6175 SH SOLE 0 0 6175 CATERPILLAR INC DEL COM 149123101 223 1913 SH SOLE 0 0 1913 DTE ENERGY CO COM 233331107 1002 9246 SH SOLE 0 0 9246 CHUBB LIMITED COM H1467J104 221 1808 SH SOLE 0 0 1808 ECOLAB INC COM 278865100 486 2689 SH SOLE 0 0 2689 NETAPP INC COM 64110D104 259 6005 SH SOLE 0 0 6005 AON PLC SHS CL A G0408V102 1110 5723 SH SOLE 0 0 5723 EDWARDS LIFESCIENCES CORP COM 28176E108 739 3421 SH SOLE 0 0 3421 PERKINELMER INC COM 714046109 242 3087 SH SOLE 0 0 3087 TEXAS PAC LD TR SUB CTF PROP I T 882610108 299 559 SH SOLE 0 0 559 VALERO ENERGY CORP COM 91913Y100 336 6593 SH SOLE 0 0 6593 PNC FINL SVCS GROUP INC COM 693475105 207 2084 SH SOLE 0 0 2084 NETFLIX INC COM 64110L106 435 1052 SH SOLE 0 0 1052 ARROW ELECTRS INC COM 042735100 220 3842 SH SOLE 0 0 3842 AUTOZONE INC COM 053332102 377 386 SH SOLE 0 0 386 BIOGEN INC COM 09062X103 612 1834 SH SOLE 0 0 1834 L3HARRIS TECHNOLOGIES INC COM 502431109 239 1215 SH SOLE 0 0 1215 FAIR ISAAC CORP COM 303250104 693 2214 SH SOLE 0 0 2214 BECTON DICKINSON & CO COM 075887109 324 1298 SH SOLE 0 0 1298 CACI INTL INC CL A 127190304 642 2695 SH SOLE 0 0 2695 ALPHABET INC CAP STK CL A 02079K305 387 306 SH SOLE 0 0 306 TELEFLEX INCORPORATED COM 879369106 2263 6837 SH SOLE 0 0 6837 COMMERCIAL METALS CO COM 201723103 272 16570 SH SOLE 0 0 16570 SEALED AIR CORP NEW COM 81211K100 342 11542 SH SOLE 0 0 11542 VANGUARD INDEX FDS SMALL CP ETF 922908751 2683 21437 SH SOLE 0 0 21437 FASTENAL CO COM 311900104 243 7034 SH SOLE 0 0 7034 VANGUARD INDEX FDS GROWTH ETF 922908736 4737 27227 SH SOLE 0 0 27227 CAL MAINE FOODS INC COM NEW 128030202 310 7934 SH SOLE 0 0 7934 THERMO FISHER SCIENTIFIC INC COM 883556102 1831 5611 SH SOLE 0 0 5611 FIDELITY NATL INFORMATION SV COM 31620M106 275 2220 SH SOLE 0 0 2220 ORANGE SPONSORED ADR 684060106 262 20400 SH SOLE 0 0 20400 POOL CORPORATION COM 73278L105 285 1459 SH SOLE 0 0 1459 AGREE REALTY CORP COM 008492100 204 3100 SH SOLE 0 0 3100 MASTERCARD INC CL A 57636Q104 686 2533 SH SOLE 0 0 2533 LEIDOS HOLDINGS INC COM 525327102 337 3528 SH SOLE 0 0 3528 PROSHARES TR SHORT S&P 500 NE 74347B425 249 10000 SH SOLE 0 0 10000 VANGUARD BD INDEX FDS INTERMED TERM 921937819 1090 12020 SH SOLE 0 0 12020 ISHARES TR PFD AND INCM SEC 464288687 4452 131596 SH SOLE 0 0 131596 ISHARES TR 3 7 YR TREAS BD 464288661 820 6165 SH SOLE 0 0 6165 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 4136 53229 SH SOLE 0 0 53229 INVESCO EXCHANGE-TRADED FD T DWA EMERG MKTS 46138E867 1288 83230 SH SOLE 0 0 83230 INVESCO EXCHANGE-TRADED FD T PFD ETF 46138E511 3029 218365 SH SOLE 0 0 218365 LYONDELLBASELL INDUSTRIES N SHS - A - N53745100 576 9828 SH SOLE 0 0 9828 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 4275 16384 SH SOLE 0 0 16384 ISHARES TR CORE HIGH DV ETF 46429B663 325 4096 SH SOLE 0 0 4096 MARATHON PETE CORP COM 56585A102 320 12152 SH SOLE 0 0 12152 ISHARES TR MIN VOL EAFE ETF 46429B689 4693 72755 SH SOLE 0 0 72755 PHILLIPS 66 COM 718546104 628 10280 SH SOLE 0 0 10280 SCIENCE APPLICATNS INTL CP N COM 808625107 411 5145 SH SOLE 0 0 5145 ALPHABET INC CAP STK CL C 02079K107 310 244 SH SOLE 0 0 244 CIVEO CORP CDA COM 17878Y108 16 41229 SH SOLE 0 0 41229 PAYPAL HLDGS INC COM 70450Y103 245 2230 SH SOLE 0 0 2230 J P MORGAN EXCHANGE-TRADED F DIV RTN EM EQT 46641Q308 371 8709 SH SOLE 0 0 8709