0001803648-20-000005.txt : 20200423
0001803648-20-000005.hdr.sgml : 20200423
20200422190609
ACCESSION NUMBER: 0001803648-20-000005
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20200331
FILED AS OF DATE: 20200423
DATE AS OF CHANGE: 20200422
EFFECTIVENESS DATE: 20200423
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: HERON FINANCIAL GROUP, LLC
CENTRAL INDEX KEY: 0001803648
IRS NUMBER: 640963720
STATE OF INCORPORATION: NY
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-20134
FILM NUMBER: 20808870
BUSINESS ADDRESS:
STREET 1: 205 EAST 42ND STREET
STREET 2: 20TH FLOOR
CITY: NEW YORK
STATE: NY
ZIP: 10017
BUSINESS PHONE: 800-994-3766
MAIL ADDRESS:
STREET 1: 205 EAST 42ND STREET
STREET 2: 20TH FLOOR
CITY: NEW YORK
STATE: NY
ZIP: 10017
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0001803648
XXXXXXXX
03-31-2020
03-31-2020
HERON FINANCIAL GROUP, LLC
205 EAST 42ND STREET
20TH FLOOR
NEW YORK
NY
10017
13F HOLDINGS REPORT
028-20134
N
David Edwards
President & Chief Compliance Officer
800-994-3766
David Edwards
New York
NY
04-22-2020
0
109
97337
false
INFORMATION TABLE
2
1q202013FHW.xml
ISHARES TR
S&P MC 400VL ETF
464287705
3201
26748
SH
SOLE
0
0
26748
ISHARES TR
CORE S&P500 ETF
464287200
407
1430
SH
SOLE
0
0
1430
ISHARES TR
RUS 2000 VAL ETF
464287630
2422
27642
SH
SOLE
0
0
27642
ISHARES TR
CORE S&P US GWT
464287671
407
6442
SH
SOLE
0
0
6442
ADOBE INC
COM
00724F101
843
2475
SH
SOLE
0
0
2475
AUTODESK INC
COM
052769106
291
1690
SH
SOLE
0
0
1690
AMAZON COM INC
COM
023135106
854
374
SH
SOLE
0
0
374
BRISTOL-MYERS SQUIBB CO
COM
110122108
602
10022
SH
SOLE
0
0
10022
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
1134
5879
SH
SOLE
0
0
5879
EMERSON ELEC CO
COM
291011104
402
7958
SH
SOLE
0
0
7958
AMGEN INC
COM
031162100
718
3164
SH
SOLE
0
0
3164
ABBOTT LABS
COM
002824100
201
2251
SH
SOLE
0
0
2251
FEDEX CORP
COM
31428X106
376
3004
SH
SOLE
0
0
3004
INTEL CORP
COM
458140100
991
16338
SH
SOLE
0
0
16338
ILLINOIS TOOL WKS INC
COM
452308109
1218
7802
SH
SOLE
0
0
7802
ISHARES TR
RUS 2000 GRW ETF
464287648
2896
16899
SH
SOLE
0
0
16899
ORACLE CORP
COM
68389X105
267
4950
SH
SOLE
0
0
4950
QUALCOMM INC
COM
747525103
412
5313
SH
SOLE
0
0
5313
JOHNSON & JOHNSON
COM
478160104
958
6562
SH
SOLE
0
0
6562
PFIZER INC
COM
717081103
728
19965
SH
SOLE
0
0
19965
CHEVRON CORP NEW
COM
166764100
230
2714
SH
SOLE
0
0
2714
MICROSOFT CORP
COM
594918104
1332
7669
SH
SOLE
0
0
7669
AT&T INC
COM
00206R102
619
19899
SH
SOLE
0
0
19899
TRUIST FINL CORP
COM
89832Q109
426
12761
SH
SOLE
0
0
12761
CISCO SYS INC
COM
17275R102
998
23329
SH
SOLE
0
0
23329
COCA COLA CO
COM
191216100
219
4474
SH
SOLE
0
0
4474
VERIZON COMMUNICATIONS INC
COM
92343V104
1110
19091
SH
SOLE
0
0
19091
ISHARES TR
RUS MID CAP ETF
464287499
3715
77986
SH
SOLE
0
0
77986
ISHARES TR
RUS MD CP GR ETF
464287481
4083
30463
SH
SOLE
0
0
30463
ANALOG DEVICES INC
COM
032654105
276
2675
SH
SOLE
0
0
2675
EXXON MOBIL CORP
COM
30231G102
638
15048
SH
SOLE
0
0
15048
APPLIED MATLS INC
COM
038222105
241
4598
SH
SOLE
0
0
4598
TEXAS INSTRS INC
COM
882508104
260
2347
SH
SOLE
0
0
2347
BAXTER INTL INC
COM
071813109
584
6616
SH
SOLE
0
0
6616
CARDINAL HEALTH INC
COM
14149Y108
359
7073
SH
SOLE
0
0
7073
COSTCO WHSL CORP NEW
COM
22160K105
264
841
SH
SOLE
0
0
841
LILLY ELI & CO
COM
532457108
359
2374
SH
SOLE
0
0
2374
CVS HEALTH CORP
COM
126650100
276
4482
SH
SOLE
0
0
4482
QUEST DIAGNOSTICS INC
COM
74834L100
387
4298
SH
SOLE
0
0
4298
MERCK & CO. INC
COM
58933Y105
277
3342
SH
SOLE
0
0
3342
MORGAN STANLEY
COM NEW
617446448
1033
25907
SH
SOLE
0
0
25907
ENTERGY CORP NEW
COM
29364G103
260
2586
SH
SOLE
0
0
2586
PROCTER & GAMBLE CO
COM
742718109
596
4924
SH
SOLE
0
0
4924
GENERAL ELECTRIC CO
COM
369604103
108
15595
SH
SOLE
0
0
15595
HOME DEPOT INC
COM
437076102
690
3330
SH
SOLE
0
0
3330
JPMORGAN CHASE & CO
COM
46625H100
1423
14897
SH
SOLE
0
0
14897
MONDELEZ INTL INC
CL A
609207105
355
6505
SH
SOLE
0
0
6505
WELLS FARGO CO NEW
COM
949746101
253
8372
SH
SOLE
0
0
8372
PROGRESSIVE CORP OHIO
COM
743315103
503
6248
SH
SOLE
0
0
6248
FISERV INC
COM
337738108
286
2958
SH
SOLE
0
0
2958
UNITEDHEALTH GROUP INC
COM
91324P102
1178
4355
SH
SOLE
0
0
4355
INTUIT
COM
461202103
555
2123
SH
SOLE
0
0
2123
3M CO
COM
88579Y101
345
2295
SH
SOLE
0
0
2295
NEXTERA ENERGY INC
COM
65339F101
517
2131
SH
SOLE
0
0
2131
DUKE ENERGY CORP NEW
COM NEW
26441C204
610
6741
SH
SOLE
0
0
6741
APPLE INC
COM
037833100
1215
4233
SH
SOLE
0
0
4233
RPM INTL INC
COM
749685103
412
6175
SH
SOLE
0
0
6175
CATERPILLAR INC DEL
COM
149123101
223
1913
SH
SOLE
0
0
1913
DTE ENERGY CO
COM
233331107
1002
9246
SH
SOLE
0
0
9246
CHUBB LIMITED
COM
H1467J104
221
1808
SH
SOLE
0
0
1808
ECOLAB INC
COM
278865100
486
2689
SH
SOLE
0
0
2689
NETAPP INC
COM
64110D104
259
6005
SH
SOLE
0
0
6005
AON PLC
SHS CL A
G0408V102
1110
5723
SH
SOLE
0
0
5723
EDWARDS LIFESCIENCES CORP
COM
28176E108
739
3421
SH
SOLE
0
0
3421
PERKINELMER INC
COM
714046109
242
3087
SH
SOLE
0
0
3087
TEXAS PAC LD TR
SUB CTF PROP I T
882610108
299
559
SH
SOLE
0
0
559
VALERO ENERGY CORP
COM
91913Y100
336
6593
SH
SOLE
0
0
6593
PNC FINL SVCS GROUP INC
COM
693475105
207
2084
SH
SOLE
0
0
2084
NETFLIX INC
COM
64110L106
435
1052
SH
SOLE
0
0
1052
ARROW ELECTRS INC
COM
042735100
220
3842
SH
SOLE
0
0
3842
AUTOZONE INC
COM
053332102
377
386
SH
SOLE
0
0
386
BIOGEN INC
COM
09062X103
612
1834
SH
SOLE
0
0
1834
L3HARRIS TECHNOLOGIES INC
COM
502431109
239
1215
SH
SOLE
0
0
1215
FAIR ISAAC CORP
COM
303250104
693
2214
SH
SOLE
0
0
2214
BECTON DICKINSON & CO
COM
075887109
324
1298
SH
SOLE
0
0
1298
CACI INTL INC
CL A
127190304
642
2695
SH
SOLE
0
0
2695
ALPHABET INC
CAP STK CL A
02079K305
387
306
SH
SOLE
0
0
306
TELEFLEX INCORPORATED
COM
879369106
2263
6837
SH
SOLE
0
0
6837
COMMERCIAL METALS CO
COM
201723103
272
16570
SH
SOLE
0
0
16570
SEALED AIR CORP NEW
COM
81211K100
342
11542
SH
SOLE
0
0
11542
VANGUARD INDEX FDS
SMALL CP ETF
922908751
2683
21437
SH
SOLE
0
0
21437
FASTENAL CO
COM
311900104
243
7034
SH
SOLE
0
0
7034
VANGUARD INDEX FDS
GROWTH ETF
922908736
4737
27227
SH
SOLE
0
0
27227
CAL MAINE FOODS INC
COM NEW
128030202
310
7934
SH
SOLE
0
0
7934
THERMO FISHER SCIENTIFIC INC
COM
883556102
1831
5611
SH
SOLE
0
0
5611
FIDELITY NATL INFORMATION SV
COM
31620M106
275
2220
SH
SOLE
0
0
2220
ORANGE
SPONSORED ADR
684060106
262
20400
SH
SOLE
0
0
20400
POOL CORPORATION
COM
73278L105
285
1459
SH
SOLE
0
0
1459
AGREE REALTY CORP
COM
008492100
204
3100
SH
SOLE
0
0
3100
MASTERCARD INC
CL A
57636Q104
686
2533
SH
SOLE
0
0
2533
LEIDOS HOLDINGS INC
COM
525327102
337
3528
SH
SOLE
0
0
3528
PROSHARES TR
SHORT S&P 500 NE
74347B425
249
10000
SH
SOLE
0
0
10000
VANGUARD BD INDEX FDS
INTERMED TERM
921937819
1090
12020
SH
SOLE
0
0
12020
ISHARES TR
PFD AND INCM SEC
464288687
4452
131596
SH
SOLE
0
0
131596
ISHARES TR
3 7 YR TREAS BD
464288661
820
6165
SH
SOLE
0
0
6165
VANGUARD WHITEHALL FDS
HIGH DIV YLD
921946406
4136
53229
SH
SOLE
0
0
53229
INVESCO EXCHANGE-TRADED FD T
DWA EMERG MKTS
46138E867
1288
83230
SH
SOLE
0
0
83230
INVESCO EXCHANGE-TRADED FD T
PFD ETF
46138E511
3029
218365
SH
SOLE
0
0
218365
LYONDELLBASELL INDUSTRIES N
SHS - A -
N53745100
576
9828
SH
SOLE
0
0
9828
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
4275
16384
SH
SOLE
0
0
16384
ISHARES TR
CORE HIGH DV ETF
46429B663
325
4096
SH
SOLE
0
0
4096
MARATHON PETE CORP
COM
56585A102
320
12152
SH
SOLE
0
0
12152
ISHARES TR
MIN VOL EAFE ETF
46429B689
4693
72755
SH
SOLE
0
0
72755
PHILLIPS 66
COM
718546104
628
10280
SH
SOLE
0
0
10280
SCIENCE APPLICATNS INTL CP N
COM
808625107
411
5145
SH
SOLE
0
0
5145
ALPHABET INC
CAP STK CL C
02079K107
310
244
SH
SOLE
0
0
244
CIVEO CORP CDA
COM
17878Y108
16
41229
SH
SOLE
0
0
41229
PAYPAL HLDGS INC
COM
70450Y103
245
2230
SH
SOLE
0
0
2230
J P MORGAN EXCHANGE-TRADED F
DIV RTN EM EQT
46641Q308
371
8709
SH
SOLE
0
0
8709