0001803648-20-000002.txt : 20200214
0001803648-20-000002.hdr.sgml : 20200214
20200214161646
ACCESSION NUMBER: 0001803648-20-000002
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20191231
FILED AS OF DATE: 20200214
DATE AS OF CHANGE: 20200214
EFFECTIVENESS DATE: 20200214
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: HERON FINANCIAL GROUP, LLC
CENTRAL INDEX KEY: 0001803648
IRS NUMBER: 640963720
STATE OF INCORPORATION: NY
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-20134
FILM NUMBER: 20620100
BUSINESS ADDRESS:
STREET 1: 205 EAST 42ND STREET
STREET 2: 20TH FLOOR
CITY: NEW YORK
STATE: NY
ZIP: 10017
BUSINESS PHONE: 800-994-3766
MAIL ADDRESS:
STREET 1: 205 EAST 42ND STREET
STREET 2: 20TH FLOOR
CITY: NEW YORK
STATE: NY
ZIP: 10017
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0001803648
XXXXXXXX
12-31-2019
12-31-2019
HERON FINANCIAL GROUP, LLC
205 EAST 42ND STREET
20TH FLOOR
NEW YORK
NY
10017
13F HOLDINGS REPORT
028-20134
N
David Edwards
President & Chief Compliance Officer
800-994-3766
David Edwards
New York
NY
02-14-2020
0
133
120836
false
INFORMATION TABLE
2
hfq4201913f.xml
3M CO
COM
88579Y101
395
2430
SH
SOLE
0
0
2430
ABBOTT LABS
COM
002824100
201
2251
SH
SOLE
0
0
2251
ABBVIE INC
COM
00287Y109
218
2275
SH
SOLE
0
0
2275
ADOBE INC
COM
00724F101
914
2475
SH
SOLE
0
0
2475
AGREE REALTY CORP
COM
008492100
237
3100
SH
SOLE
0
0
3100
ALPHABET INC
CAP STK CL A
02079K305
477
316
SH
SOLE
0
0
316
ALPHABET INC
CAP STK CL C
02079K107
383
254
SH
SOLE
0
0
254
AMAZON COM INC
COM
023135106
804
374
SH
SOLE
0
0
374
AMGEN INC
COM
031162100
724
3164
SH
SOLE
0
0
3164
ANALOG DEVICES INC
COM
032654105
300
2570
SH
SOLE
0
0
2570
AON PLC
SHS CL A
G0408V102
1335
5772
SH
SOLE
0
0
5772
APPLE INC
COM
037833100
1365
4271
SH
SOLE
0
0
4271
APPLIED MATLS INC
COM
038222105
296
4598
SH
SOLE
0
0
4598
ARCHER DANIELS MIDLAND CO
COM
039483102
202
4390
SH
SOLE
0
0
4390
ARROW ELECTRS INC
COM
042735100
328
4212
SH
SOLE
0
0
4212
AT&T INC
COM
00206R102
778
20372
SH
SOLE
0
0
20372
AUTODESK INC
COM
052769106
430
2090
SH
SOLE
0
0
2090
AUTOZONE INC
COM
053332102
437
416
SH
SOLE
0
0
416
BAXTER INTL INC
COM
071813109
655
7136
SH
SOLE
0
0
7136
BECTON DICKINSON & CO
COM
075887109
383
1492
SH
SOLE
0
0
1492
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
1336
5879
SH
SOLE
0
0
5879
BGC PARTNERS INC
CL A
05541T101
55
10146
SH
SOLE
0
0
10146
BIOGEN INC
COM
09062X103
627
1888
SH
SOLE
0
0
1888
BOEING CO
COM
097023105
481
1397
SH
SOLE
0
0
1397
BP PLC
SPONSORED ADR
055622104
212
5793
SH
SOLE
0
0
5793
BRISTOL MYERS SQUIBB CO
COM
110122108
681
10167
SH
SOLE
0
0
10167
BROADCOM INC
COM
11135F101
206
642
SH
SOLE
0
0
642
CACI INTL INC
CL A
127190304
768
2819
SH
SOLE
0
0
2819
CAL MAINE FOODS INC
COM NEW
128030202
289
7749
SH
SOLE
0
0
7749
CARDINAL HEALTH INC
COM
14149Y108
444
7481
SH
SOLE
0
0
7481
CATERPILLAR INC DEL
COM
149123101
253
1858
SH
SOLE
0
0
1858
CHEVRON CORP NEW
COM
166764100
302
2714
SH
SOLE
0
0
2714
CHUBB LIMITED
COM
H1467J104
336
2046
SH
SOLE
0
0
2046
CISCO SYS INC
COM
17275R102
1191
24239
SH
SOLE
0
0
24239
CIVEO CORP CDA
COM
17878Y108
58
41229
SH
SOLE
0
0
41229
COCA COLA CO
COM
191216100
267
4474
SH
SOLE
0
0
4474
COMMERCIAL METALS CO
COM
201723103
385
17809
SH
SOLE
0
0
17809
CONOCOPHILLIPS
COM
20825C104
288
4899
SH
SOLE
0
0
4899
COSTCO WHSL CORP NEW
COM
22160K105
259
834
SH
SOLE
0
0
834
CVS HEALTH CORP
COM
126650100
362
4908
SH
SOLE
0
0
4908
DIAGEO P L C
SPON ADR NEW
25243Q205
229
1416
SH
SOLE
0
0
1416
DTE ENERGY CO
COM
233331107
1296
9671
SH
SOLE
0
0
9671
DUKE ENERGY CORP NEW
COM NEW
26441C204
641
6610
SH
SOLE
0
0
6610
EATON CORP PLC
SHS
G29183103
202
1950
SH
SOLE
0
0
1950
ECOLAB INC
COM
278865100
550
2689
SH
SOLE
0
0
2689
EDWARDS LIFESCIENCES CORP
COM
28176E108
844
3650
SH
SOLE
0
0
3650
EMERSON ELEC CO
COM
291011104
588
7958
SH
SOLE
0
0
7958
ENTERGY CORP NEW
COM
29364G103
316
2377
SH
SOLE
0
0
2377
EXXON MOBIL CORP
COM
30231G102
904
14929
SH
SOLE
0
0
14929
FACEBOOK INC
CL A
30303M102
202
973
SH
SOLE
0
0
973
FAIR ISAAC CORP
COM
303250104
904
2196
SH
SOLE
0
0
2196
FASTENAL CO
COM
311900104
267
7059
SH
SOLE
0
0
7059
FEDEX CORP
COM
31428X106
504
3189
SH
SOLE
0
0
3189
FIDELITY NATL INFORMATION SV
COM
31620M106
332
2220
SH
SOLE
0
0
2220
FISERV INC
COM
337738108
381
3160
SH
SOLE
0
0
3160
GENERAL ELECTRIC CO
COM
369604103
224
17395
SH
SOLE
0
0
17395
HOME DEPOT INC
COM
437076102
797
3299
SH
SOLE
0
0
3299
ILLINOIS TOOL WKS INC
COM
452308109
1460
7802
SH
SOLE
0
0
7802
INTEL CORP
COM
458140100
1115
16538
SH
SOLE
0
0
16538
INTUIT
COM
461202103
632
2128
SH
SOLE
0
0
2128
INVESCO EXCHNG TRADED FD TR
DWA EMERG MKTS
46138E867
1649
86807
SH
SOLE
0
0
86807
INVESCO EXCHNG TRADED FD TR
PFD ETF
46138E511
3002
196826
SH
SOLE
0
0
196826
ISHARES INC
CORE MSCI EMKT
46434G103
212
4006
SH
SOLE
0
0
4006
ISHARES TR
S&P MC 400VL ETF
464287705
4171
24627
SH
SOLE
0
0
24627
ISHARES TR
CORE S&P SCP ETF
464287804
260
3125
SH
SOLE
0
0
3125
ISHARES TR
CORE S&P500 ETF
464287200
488
1450
SH
SOLE
0
0
1450
ISHARES TR
RUS 2000 VAL ETF
464287630
3154
25097
SH
SOLE
0
0
25097
ISHARES TR
CORE S&P US GWT
464287671
465
6438
SH
SOLE
0
0
6438
ISHARES TR
RUS 2000 GRW ETF
464287648
3468
15618
SH
SOLE
0
0
15618
ISHARES TR
RUS MID CAP ETF
464287499
4636
75771
SH
SOLE
0
0
75771
ISHARES TR
RUS MD CP GR ETF
464287481
4735
29640
SH
SOLE
0
0
29640
ISHARES TR
PFD AND INCM SEC
464288687
5292
138216
SH
SOLE
0
0
138216
ISHARES TR
3 7 YR TREAS BD
464288661
897
7037
SH
SOLE
0
0
7037
ISHARES TR
CORE HIGH DV ETF
46429B663
397
4131
SH
SOLE
0
0
4131
ISHARES TR
MIN VOL EAFE ETF
46429B689
5221
69033
SH
SOLE
0
0
69033
JOHNSON & JOHNSON
COM
478160104
997
6562
SH
SOLE
0
0
6562
JP MORGAN EXCHANGE TRADED FD
DIV RTN INT EQ
46641Q209
236
4168
SH
SOLE
0
0
4168
JP MORGAN EXCHANGE TRADED FD
DIV RTN EM EQT
46641Q308
394
7130
SH
SOLE
0
0
7130
JPMORGAN CHASE & CO
COM
46625H100
2099
15207
SH
SOLE
0
0
15207
L3HARRIS TECHNOLOGIES INC
COM
502431109
277
1215
SH
SOLE
0
0
1215
LEIDOS HLDGS INC
COM
525327102
444
3955
SH
SOLE
0
0
3955
LILLY ELI & CO
COM
532457108
328
2274
SH
SOLE
0
0
2274
LOWES COS INC
COM
548661107
280
2273
SH
SOLE
0
0
2273
LYONDELLBASELL INDUSTRIES N
SHS - A -
N53745100
835
9941
SH
SOLE
0
0
9941
M & T BK CORP
COM
55261F104
255
1504
SH
SOLE
0
0
1504
MARATHON PETE CORP
COM
56585A102
669
11784
SH
SOLE
0
0
11784
MASTERCARD INC
CL A
57636Q104
848
2563
SH
SOLE
0
0
2563
MCDONALDS CORP
COM
580135101
230
1065
SH
SOLE
0
0
1065
MERCK & CO INC
COM
58933Y105
285
3342
SH
SOLE
0
0
3342
METLIFE INC
COM
59156R108
215
4099
SH
SOLE
0
0
4099
MICROSOFT CORP
COM
594918104
1236
6701
SH
SOLE
0
0
6701
MONDELEZ INTL INC
CL A
609207105
416
7060
SH
SOLE
0
0
7060
MORGAN STANLEY
COM NEW
617446448
1445
25897
SH
SOLE
0
0
25897
NETAPP INC
COM
64110D104
371
6274
SH
SOLE
0
0
6274
NETFLIX INC
COM
64110L106
393
1052
SH
SOLE
0
0
1052
NEXTERA ENERGY INC
COM
65339F101
576
2116
SH
SOLE
0
0
2116
ORACLE CORP
COM
68389X105
302
5470
SH
SOLE
0
0
5470
ORANGE
SPONSORED ADR
684060106
290
20971
SH
SOLE
0
0
20971
PAYPAL HLDGS INC
COM
70450Y103
265
2230
SH
SOLE
0
0
2230
PERKINELMER INC
COM
714046109
296
3087
SH
SOLE
0
0
3087
PFIZER INC
COM
717081103
789
20726
SH
SOLE
0
0
20726
PHILLIPS 66
COM
718546104
952
10542
SH
SOLE
0
0
10542
PINNACLE WEST CAP CORP
COM
723484101
263
2670
SH
SOLE
0
0
2670
PLEXUS CORP
COM
729132100
208
2818
SH
SOLE
0
0
2818
PNC FINL SVCS GROUP INC
COM
693475105
323
2084
SH
SOLE
0
0
2084
POOL CORPORATION
COM
73278L105
329
1434
SH
SOLE
0
0
1434
PROCTER & GAMBLE CO
COM
742718109
611
4924
SH
SOLE
0
0
4924
PROGRESSIVE CORP OHIO
COM
743315103
511
6103
SH
SOLE
0
0
6103
QUALCOMM INC
COM
747525103
478
5313
SH
SOLE
0
0
5313
QUEST DIAGNOSTICS INC
COM
74834L100
483
4298
SH
SOLE
0
0
4298
RPM INTL INC
COM
749685103
479
6423
SH
SOLE
0
0
6423
SCIENCE APPLICATNS INTL CP N
COM
808625107
489
5145
SH
SOLE
0
0
5145
SEALED AIR CORP NEW
COM
81211K100
447
12423
SH
SOLE
0
0
12423
SEI INVESTMENTS CO
COM
784117103
206
3000
SH
SOLE
0
0
3000
STRYKER CORP
COM
863667101
212
972
SH
SOLE
0
0
972
TELEFLEX INC
COM
879369106
2650
6994
SH
SOLE
0
0
6994
TEXAS INSTRS INC
COM
882508104
294
2247
SH
SOLE
0
0
2247
TEXAS PAC LD TR
SUB CTF PROP I T
882610108
437
559
SH
SOLE
0
0
559
THERMO FISHER SCIENTIFIC INC
COM
883556102
1949
5771
SH
SOLE
0
0
5771
TRAVELERS COMPANIES INC
COM
89417E109
225
1638
SH
SOLE
0
0
1638
TRUIST FINL CORP
COM
89832Q109
699
12761
SH
SOLE
0
0
12761
UNILEVER N V
N Y SHS NEW
904784709
215
3594
SH
SOLE
0
0
3594
UNITEDHEALTH GROUP INC
COM
91324P102
1278
4395
SH
SOLE
0
0
4395
VALERO ENERGY CORP NEW
COM
91913Y100
499
5929
SH
SOLE
0
0
5929
VANGUARD BD INDEX FD INC
INTERMED TERM
921937819
1148
12909
SH
SOLE
0
0
12909
VANGUARD INDEX FDS
SMALL CP ETF
922908751
3418
20317
SH
SOLE
0
0
20317
VANGUARD INDEX FDS
GROWTH ETF
922908736
5305
26889
SH
SOLE
0
0
26889
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
5026
16315
SH
SOLE
0
0
16315
VANGUARD WHITEHALL FDS INC
HIGH DIV YLD
921946406
4827
51158
SH
SOLE
0
0
51158
VERIZON COMMUNICATIONS INC
COM
92343V104
1124
19153
SH
SOLE
0
0
19153
WELLS FARGO CO NEW
COM
949746101
409
8527
SH
SOLE
0
0
8527
WESTROCK CO
COM
96145D105
232
5523
SH
SOLE
0
0
5523
YUM BRANDS INC
COM
988498101
242
2326
SH
SOLE
0
0
2326