The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
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COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8
VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP FIGI (to the nearest dollar) PRN AMT PRN CALL DISCRETION MANAGER SOLE SHARED NONE
SPDR SER TR PORTFOLIO S&P500 78464A854   56,596,280 1,012,456 SH   SOLE   921,533 0 90,923
ISHARES TR MSCI USA MMENTM 46432F396   1,679,089 10,702 SH   SOLE   10,616 0 86
VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844   4,257,048 24,983 SH   SOLE   23,961 0 1,022
ISHARES TR MSCI USA QLT FCT 46432F339   14,881,309 101,137 SH   SOLE   91,808 0 9,330
ISHARES TR S&P 500 GRWT ETF 464287309   13,552,057 180,453 SH   SOLE   166,648 0 13,806
ISHARES TR S&P 500 VAL ETF 464287408   7,945,165 45,691 SH   SOLE   41,735 0 3,955
INVESCO EXCHANGE TRADED FD T S&P500 EQL TEC 46137V282   8,026,023 245,895 SH   SOLE   226,640 0 19,255
ISHARES TR S&P 100 ETF 464287101   10,209,889 45,704 SH   SOLE   43,056 0 2,648
SPDR SER TR PORTFOLIO LN TSR 78464A664   4,805,547 165,594 SH   SOLE   148,723 0 16,871
ISHARES TR MSCI USA MIN VOL 46429B697   4,413,917 56,567 SH   SOLE   52,756 0 3,811
ISHARES TR US INFRASTRUC 46435U713   1,651,740 41,017 SH   SOLE   36,919 0 4,098
ISHARES INC MSCI EMRG CHN 46434G764   1,512,295 27,293 SH   SOLE   25,028 0 2,265
SPDR SER TR PORT MTG BK ETF 78464A383   2,663,094 120,666 SH   SOLE   105,046 0 15,620
WISDOMTREE TR FLOATNG RAT TREA 97717Y527   3,447,887 68,628 SH   SOLE   59,358 0 9,270
ISHARES TR GLOBAL ENERG ETF 464287341   2,520,560 64,448 SH   SOLE   57,716 0 6,732
VANGUARD WHITEHALL FDS EM MK GOV BD ETF 921946885   908,790 14,256 SH   SOLE   11,745 0 2,511
SPDR SER TR PORTFOLIO CRPORT 78464A144   1,360,626 46,264 SH   SOLE   39,645 0 6,619
SPDR SER TR PORTFLI TIPS ETF 78464A656   1,016,414 39,750 SH   SOLE   33,348 0 6,402
VANGUARD MUN BD FDS TAX EXEMPT BD 922907746   1,858,935 36,414 SH   SOLE   36,030 0 384
ISHARES TR 20 YR TR BD ETF 464287432   1,433,661 14,499 SH   SOLE   14,297 0 202
SPDR SER TR NUVEEN BLMBRG SH 78468R739   3,807,477 79,671 SH   SOLE   77,798 0 1,873
ISHARES TR U.S. ENERGY ETF 464287796   445,468 10,097 SH   SOLE   9,546 0 551
ISHARES TR IBOXX INV CP ETF 464287242   447,509 4,044 SH   SOLE   2,410 0 1,634
ISHARES TR INTL DIV GRWTH 46435G524   812,913 12,590 SH   SOLE   11,725 0 865
VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406   530,912 4,756 SH   SOLE   4,621 0 135
ISHARES TR CORE TOTAL USD 46434V613   1,218,169 26,442 SH   SOLE   25,938 0 504
SPDR INDEX SHS FDS PORTFOLIO DEVLPD 78463X889   570,721 16,781 SH   SOLE   14,344 0 2,437
ISHARES TR CORE S&P MCP ETF 464287507   227,254 820 SH   SOLE   715 0 105
VANGUARD INDEX FDS SMALL CP ETF 922908751   282,821 1,326 SH   SOLE   1,196 0 130
COSTCO WHSL CORP NEW COM 22160K105   242,454 367 SH   SOLE   317 0 50
REPUBLIC SVCS INC COM 760759100   266,799 1,618 SH   SOLE   1,553 0 65
ELEVANCE HEALTH INC COM 036752103   779,598 1,653 SH   SOLE   1,572 0 81
CINTAS CORP COM 172908105   383,198 636 SH   SOLE   571 0 65
SHERWIN WILLIAMS CO COM 824348106   204,027 654 SH   SOLE   604 0 50
HOME DEPOT INC COM 437076102   643,150 1,856 SH   SOLE   1,806 0 50
MASTERCARD INCORPORATED CL A 57636Q104   729,609 1,711 SH   SOLE   1,507 0 204
NEXTERA ENERGY INC COM 65339F101   711,506 11,714 SH   SOLE   11,624 0 90
PEPSICO INC COM 713448108   1,932,320 11,377 SH   SOLE   11,167 0 210
PHILIP MORRIS INTL INC COM 718172109   315,022 3,348 SH   SOLE   3,298 0 50
ISHARES TR NATIONAL MUN ETF 464288414   3,045,237 28,090 SH   SOLE   26,847 0 1,243
FRANKLIN LTD DURATION INCOME COM 35472T101   86,011 13,828 SH   SOLE   12,645 0 1,183
HIGH INCOME SECS FD SHS BEN INT 42968F108   79,236 12,342 SH   SOLE   12,342 0 0
EATON VANCE TAX-MANAGED GLOB COM 27829C105   93,512 12,035 SH   SOLE   12,035 0 0
PIMCO CORPORATE & INCM STRG COM 72200U100   248,051 19,988 SH   SOLE   19,988 0 0
BLACKROCK CORE BD TR SHS BEN INT 09249E101   148,932 13,651 SH   SOLE   13,651 0 0
ISHARES TR RUS 1000 ETF 464287622   234,723 895 SH   SOLE   862 0 33
ISHARES TR TRS FLT RT BD 46434V860   360,305 7,139 SH   SOLE   6,946 0 193
VANGUARD INDEX FDS TOTAL STK MKT 922908769   657,099 2,770 SH   SOLE   2,770 0 0
ISHARES INC CORE MSCI EMKT 46434G103   211,576 4,183 SH   SOLE   4,043 0 140
ISHARES TR CORE MSCI EAFE 46432F842   243,833 3,466 SH   SOLE   2,983 0 483
US BANCORP DEL COM NEW 902973304   4,962,312 114,656 SH   SOLE   114,307 0 349
INTERNATIONAL BUSINESS MACHS COM 459200101   1,606,476 9,823 SH   SOLE   9,323 0 500
KRAFT HEINZ CO COM 500754106   749,991 20,281 SH   SOLE   20,280 0 1
DOW INC COM 260557103   533,154 9,722 SH   SOLE   9,580 0 142
KINDER MORGAN INC DEL COM 49456B101   594,686 33,712 SH   SOLE   33,712 0 0
ABBVIE INC COM 00287Y109   2,499,511 16,129 SH   SOLE   16,129 0 0
BCE INC COM NEW 05534B760   330,792 8,400 SH   SOLE   8,400 0 0
VERIZON COMMUNICATIONS INC COM 92343V104   952,971 25,278 SH   SOLE   24,921 0 357
FORD MTR CO DEL COM 345370860   681,421 55,900 SH   SOLE   55,900 0 0
PFIZER INC COM 717081103   719,680 24,998 SH   SOLE   24,783 0 215
SHOPIFY INC CL A 82509L107   260,576 3,345 SH   SOLE   3,345 0 0
AT&T INC COM 00206R102   880,191 52,455 SH   SOLE   52,283 0 172
J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM 46641Q332   1,813,586 32,986 SH   SOLE   31,986 0 1,000
COCA COLA CO COM 191216100   497,958 8,450 SH   SOLE   8,042 0 408
SOUTHERN CO COM 842587107   777,026 11,081 SH   SOLE   10,990 0 91
WELLS FARGO CO NEW COM 949746101   275,632 5,600 SH   SOLE   5,600 0 0
GENERAL MLS INC COM 370334104   328,441 5,042 SH   SOLE   4,977 0 65
SPDR SER TR PORTFOLIO S&P400 78464A847   357,032 7,328 SH   SOLE   7,183 0 146
SPDR SER TR PORTFOLIO S&P600 78468R853   303,151 7,187 SH   SOLE   7,102 0 85
NVIDIA CORPORATION COM 67066G104   368,444 744 SH   SOLE   656 0 88
MICROSOFT CORP COM 594918104   2,491,817 6,626 SH   SOLE   6,334 0 292
ABBOTT LABS COM 002824100   1,719,459 15,622 SH   SOLE   15,507 0 115
INTEL CORP COM 458140100   352,403 7,013 SH   SOLE   6,826 0 187
SPDR SER TR S&P REGL BKG 78464A698   387,982 7,400 SH   SOLE   7,400 0 0
SPDR SER TR PRTFLO S&P500 HI 78468R788   639,426 16,316 SH   SOLE   15,600 0 716
ISHARES TR PFD AND INCM SEC 464288687   649,165 20,813 SH   SOLE   20,813 0 0
INVESCO EXCHANGE TRADED FD T S&P500 PUR GWT 46137V266   670,363 20,780 SH   SOLE   20,780 0 0
INVESCO EXCH TRADED FD TR II S&P500 LOW VOL 46138E354   265,214 4,233 SH   SOLE   4,233 0 0
INVESCO EXCHANGE TRADED FD T S&P 500 GARP ETF 46137V431   283,649 2,893 SH   SOLE   2,618 0 275
VANGUARD INDEX FDS S&P 500 ETF SHS 922908363   4,598,987 10,529 SH   SOLE   10,529 0 0
AMAZON COM INC COM 023135106   1,335,401 8,789 SH   SOLE   7,900 0 889
VANECK ETF TRUST VANECK SHRT MUNI 92189F528   569,969 33,351 SH   SOLE   31,775 0 1,576
WALGREENS BOOTS ALLIANCE INC COM 931427108   538,775 20,635 SH   SOLE   20,635 0 0
DUKE ENERGY CORP NEW COM NEW 26441C204   300,916 3,101 SH   SOLE   3,101 0 0
ISHARES TR ESG AWR MSCI USA 46435G425   617,389 5,884 SH   SOLE   5,854 0 30
VANGUARD WORLD FD MEGA GRWTH IND 921910816   806,453 3,108 SH   SOLE   3,108 0 0
BYLINE BANCORP INC COM 124411109   9,551,059 405,393 SH   SOLE   385,393 0 20,000
APPLE INC COM 037833100   3,966,298 20,601 SH   SOLE   19,749 0 852
PROCTER AND GAMBLE CO COM 742718109   1,135,076 7,746 SH   SOLE   6,462 0 1,284
JOHNSON & JOHNSON COM 478160104   732,393 4,673 SH   SOLE   4,673 0 0
THE CIGNA GROUP COM 125523100   222,192 742 SH   SOLE   700 0 42
EDGEWELL PERS CARE CO COM 28035Q102   339,963 9,281 SH   SOLE   9,281 0 0
ENERGIZER HLDGS INC NEW COM 29272W109   294,022 9,281 SH   SOLE   9,281 0 0
NUVEEN MISSOURI QLT MUN INC COM 67060Q108   171,300 17,070 SH   SOLE   17,070 0 0
MERCK & CO INC COM 58933Y105   301,929 2,769 SH   SOLE   2,769 0 0
UNION PAC CORP COM 907818108   487,310 1,984 SH   SOLE   1,936 0 48
MCDONALDS CORP COM 580135101   503,006 1,696 SH   SOLE   1,671 0 25
BLACKROCK ENHANCED EQUITY DI COM 09251A104   79,761 10,372 SH   SOLE   10,372 0 0
INNOVATIVE INDL PPTYS INC COM 45781V101   526,191 5,219 SH   SOLE   5,219 0 0
DISNEY WALT CO COM 254687106   498,091 5,517 SH   SOLE   5,477 0 40
PIMCO ETF TR INV GRD CRP BD 72201R817   265,325 2,728 SH   SOLE   1,538 0 1,190
INVESCO EXCHANGE TRADED FD T FTSE RAFI 1000 46137V613   1,108,518 31,492 SH   SOLE   31,443 0 49
SPDR SER TR PRTFLO S&P500 VL 78464A508   557,764 11,961 SH   SOLE   11,943 0 18
ALPHABET INC CAP STK CL A 02079K305   1,308,714 9,369 SH   SOLE   8,928 0 441
WALMART INC COM 931142103   1,585,941 10,060 SH   SOLE   10,055 0 5
LOCKHEED MARTIN CORP COM 539830109   418,401 923 SH   SOLE   923 0 0
COMMERCE BANCSHARES INC COM 200525103   551,533 10,326 SH   SOLE   10,326 0 0
WASTE MGMT INC DEL COM 94106L109   1,012,653 5,654 SH   SOLE   5,534 0 120
VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 922042775   245,650 4,376 SH   SOLE   4,376 0 0
NICOLET BANKSHARES INC COM 65406E102   1,771,043 22,006 SH   SOLE   22,006 0 0
MARSH & MCLENNAN COS INC COM 571748102   291,973 1,541 SH   SOLE   1,541 0 0
VANGUARD INDEX FDS MID CAP ETF 922908629   306,731 1,318 SH   SOLE   1,318 0 0
UNITEDHEALTH GROUP INC COM 91324P102   838,667 1,593 SH   SOLE   1,593 0 0
LAM RESEARCH CORP COM 512807108   247,654 316 SH   SOLE   297 0 19
AUTOMATIC DATA PROCESSING IN COM 053015103   559,128 2,400 SH   SOLE   2,369 0 31
EXXON MOBIL CORP COM 30231G102   367,238 3,673 SH   SOLE   3,660 0 13
STIFEL FINL CORP COM 860630102   574,222 8,304 SH   SOLE   8,304 0 0
CHEVRON CORP NEW COM 166764100   249,832 1,675 SH   SOLE   1,325 0 350
VISA INC COM CL A 92826C839   633,282 2,432 SH   SOLE   2,164 0 268
JPMORGAN CHASE & CO COM 46625H100   291,505 1,714 SH   SOLE   1,605 0 109
FEDEX CORP COM 31428X106   395,996 1,565 SH   SOLE   1,565 0 0
HONEYWELL INTL INC COM 438516106   313,426 1,495 SH   SOLE   1,495 0 0
ISHARES TR MORNINGSTAR VALU 464288109   315,106 4,462 SH   SOLE   4,307 0 155
HCA HEALTHCARE INC COM 40412C101   2,706,800 10,000 SH   SOLE   10,000 0 0
PROSPECT CAP CORP COM 74348T102   80,865 13,500 SH   SOLE   13,500 0 0
ISHARES TR RUS MID CAP ETF 464287499   262,796 3,381 SH   SOLE   3,361 0 20
SPDR SER TR PORTFOLIO AGRGTE 78464A649   317,419 12,380 SH   SOLE   12,228 0 152
3M CO COM 88579Y101   234,832 2,148 SH   SOLE   2,083 0 65
INVESCO ACTIVELY MANAGED ETF ULTRA SHRT DUR 46090A887   209,496 4,200 SH   SOLE   4,200 0 0
SPDR SER TR MSCI USA STRTGIC 78468R812   702,347 5,316 SH   SOLE   5,316 0 0
VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 921943858   488,366 10,196 SH   SOLE   10,174 0 22
ATAI LIFE SCIENCES NV SHS N0731H103   14,100 10,000 SH   SOLE   10,000 0 0
HANESBRANDS INC COM 410345102   75,820 17,000 SH   SOLE   17,000 0 0
UNITED PARCEL SERVICE INC CL B 911312106   323,708 2,059 SH   SOLE   2,053 0 6
VANGUARD INDEX FDS GROWTH ETF 922908736   954,823 3,071 SH   SOLE   3,071 0 0
VANGUARD INDEX FDS VALUE ETF 922908744   631,339 4,223 SH   SOLE   4,223 0 0
PROSHARES TR S&P 500 DV ARIST 74348A467   315,017 3,309 SH   SOLE   3,309 0 0
AMEREN CORP COM 023608102   212,504 2,938 SH   SOLE   2,938 0 0
AMGEN INC COM 031162100   312,790 1,086 SH   SOLE   1,048 0 38
ADVANCED MICRO DEVICES INC COM 007903107   240,573 1,632 SH   SOLE   1,550 0 82
HENRY JACK & ASSOC INC COM 426281101   221,421 1,355 SH   SOLE   1,355 0 0
WP CAREY INC COM 92936U109   226,835 3,500 SH   SOLE   3,500 0 0
CISCO SYS INC COM 17275R102   255,177 5,051 SH   SOLE   4,806 0 245
CAPITAL GROUP CORE EQUITY ET SHS CREATION UNI 14020V108   238,173 8,416 SH   SOLE   8,416 0 0
EQUIFAX INC COM 294429105   7,148,907 28,909 SH   SOLE   28,909 0 0
ELI LILLY & CO COM 532457108   308,424 529 SH   SOLE   529 0 0
GAMCO GLOBAL GOLD NAT RES & COM SH BEN INT 36465A109   45,910 12,210 SH   SOLE   12,210 0 0