Compliance Analyst

0001795173-21-000002.txt : 20210219 0001795173-21-000002.hdr.sgml : 20210219 20210219130534 ACCESSION NUMBER: 0001795173-21-000002 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20201231 FILED AS OF DATE: 20210219 DATE AS OF CHANGE: 20210219 EFFECTIVENESS DATE: 20210219 FILER: COMPANY DATA: COMPANY CONFORMED NAME: UMA Financial Services, Inc. CENTRAL INDEX KEY: 0001795173 IRS NUMBER: 870513295 STATE OF INCORPORATION: UT FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-19642 FILM NUMBER: 21653714 BUSINESS ADDRESS: STREET 1: 310 EAST 4500 SOUTH STREET 2: #550 CITY: SALT LAKE CITY STATE: UT ZIP: 84107 BUSINESS PHONE: 8017479903 MAIL ADDRESS: STREET 1: 310 EAST 4500 SOUTH STREET 2: #550 CITY: SALT LAKE CITY STATE: UT ZIP: 84107 13F-HR 1 primary_doc.xml 13F-HR LIVE false true false 0001795173 XXXXXXXX 12-31-2020 12-31-2020 UMA Financial Services, Inc.

310 EAST 4500 SOUTH #550 SALT LAKE CITY UT 84107

13F HOLDINGS REPORT 028-19642 N Melissa Saez Compliance Analyst 8017479908 Melissa Saez Salt Lake City UT 02-19-2021 0 141 293816 false INFORMATION TABLE 2 umafs13fq42020.xml DISNEY WALT CO COM 254687106 477 2608 SH SOLE 0 0 0 2608 PFIZER INC COM 717081103 355 10286 SH SOLE 0 0 0 10286 ISHARES TR SHRT NAT MUN ETF 464288158 1113 10314 SH SOLE 0 0 0 10314 SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 500 14647 SH SOLE 0 0 0 14647 DANAHER CORPORATION COM 235851102 289 1216 SH SOLE 0 0 0 1216 MASTERCARD INCORPORATED CL A 57636Q104 703 2078 SH SOLE 0 0 0 2078 ISHARES TR NATIONAL MUN ETF 464288414 1716 14676 SH SOLE 0 0 0 14676 SPDR S&P 500 ETF TR TR UNIT 78462F103 567 1450 SH SOLE 0 0 0 1450 PIMCO ETF TR ACTIVE BD ETF 72201R775 739 6611 SH SOLE 0 0 0 6611 CARETRUST REIT INC COM 14174T107 218 9758 SH SOLE 0 0 0 9758 TELEDYNE TECHNOLOGIES INC COM 879360105 695 1702 SH SOLE 0 0 0 1702 PEPSICO INC COM 713448108 940 6941 SH SOLE 0 0 0 6941 ISHARES TR TIPS BD ETF 464287176 264 2089 SH SOLE 0 0 0 2089 AMEREN CORP COM 023608102 248 3350 SH SOLE 0 0 0 3350 FIDELITY COVINGTON TRUST MSCI INFO TECH I 316092808 2834 25684 SH SOLE 0 0 0 25684 VANGUARD TAX-MANAGED INTL FD FTSE DEV MKT ETF 921943858 691 14015 SH SOLE 0 0 0 14015 HEALTHEQUITY INC COM 42226A107 5083 65188 SH SOLE 0 0 0 65188 VANGUARD INDEX FDS LARGE CAP ETF 922908637 818 4437 SH SOLE 0 0 0 4437 COSTCO WHSL CORP NEW COM 22160K105 530 1485 SH SOLE 0 0 0 1485 GLOBAL X FDS GLOBAL X SILVER 37954Y848 284 6700 SH SOLE 0 0 0 6700 UNION PAC CORP COM 907818108 1318 6364 SH SOLE 0 0 0 6364 ISHARES TR 0-5 YR TIPS ETF 46429B747 239 2273 SH SOLE 0 0 0 2273 NOVARTIS AG SPONSORED ADR 66987V109 353 3949 SH SOLE 0 0 0 3949 AT&T INC COM 00206R102 377 12893 SH SOLE 0 0 0 12893 ISHARES TR MSCI USA MIN VOL 46429B697 2309 34052 SH SOLE 0 0 0 34052 APPLE INC COM 037833100 8888 68526 SH SOLE 0 0 0 68526 AMAZON COM INC COM 023135106 1751 526 SH SOLE 0 0 0 526 ALCON AG ORD SHS H01301128 204 2841 SH SOLE 0 0 0 2841 QUALCOMM INC COM 747525103 248 1726 SH SOLE 0 0 0 1726 MERCK & CO. INC COM 58933Y105 322 4272 SH SOLE 0 0 0 4272 ISHARES TR U.S. MED DVC ETF 464288810 1796 5257 SH SOLE 0 0 0 5257 ENTERPRISE PRODS PARTNERS L COM 293792107 224 10400 SH SOLE 0 0 0 10400 SCHWAB STRATEGIC TR US SML CAP ETF 808524607 3754 37848 SH SOLE 0 0 0 37848 PROCTER AND GAMBLE CO COM 742718109 354 2736 SH SOLE 0 0 0 2736 DELTA AIR LINES INC DEL COM NEW 247361702 236 5326 SH SOLE 0 0 0 5326 BOEING CO COM 097023105 268 1283 SH SOLE 0 0 0 1283 ISHARES TR EAFE SML CP ETF 464288273 2669 37398 SH SOLE 0 0 0 37398 STRYKER CORPORATION COM 863667101 319 1300 SH SOLE 0 0 0 1300 WALMART INC COM 931142103 455 3305 SH SOLE 0 0 0 3305 EXTRA SPACE STORAGE INC COM 30225T102 1366 11543 SH SOLE 0 0 0 11543 ISHARES TR MSCI USA VALUE 46432F388 4338 45103 SH SOLE 0 0 0 45103 WISDOMTREE TR EM EX ST-OWNED 97717X578 5465 123282 SH SOLE 0 0 0 123282 INTEL CORP COM 458140100 705 11449 SH SOLE 0 0 0 11449 SPDR SER TR PORTFLI INTRMDIT 78464A672 202 6173 SH SOLE 0 0 0 6173 ISHARES INC ESG AWR MSCI EM 46434G863 688 14810 SH SOLE 0 0 0 14810 TC PIPELINES LP UT COM LTD PRT 87233Q108 203 6500 SH SOLE 0 0 0 6500 ISHARES TR SP SMCP600VL ETF 464287879 3111 33689 SH SOLE 0 0 0 33689 ISHARES TR CORE S&P SCP ETF 464287804 6479 62171 SH SOLE 0 0 0 62171 SPDR SER TR S&P 600 SMCP VAL 78464A300 372 4948 SH SOLE 0 0 0 4948 ISHARES INC MSCI EMERG MRKT 464286533 7448 115488 SH SOLE 0 0 0 115488 SCHWAB STRATEGIC TR US BRD MKT ETF 808524102 514 5348 SH SOLE 0 0 0 5348 ISHARES TR CORE MSCI TOTAL 46432F834 4424 61915 SH SOLE 0 0 0 61915 ISHARES INC CORE MSCI EMKT 46434G103 5344 77906 SH SOLE 0 0 0 77906 ALIBABA GROUP HLDG LTD SPONSORED ADS 01609W102 216 818 SH SOLE 0 0 0 818 ISHARES TR MSCI EAFE MIN VL 46429B689 6723 90958 SH SOLE 0 0 0 90958 CHEVRON CORP NEW COM 166764100 253 2668 SH SOLE 0 0 0 2668 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 962 3951 SH SOLE 0 0 0 3951 VANGUARD INDEX FDS REAL ESTATE ETF 922908553 1777 20098 SH SOLE 0 0 0 20098 PCM FD INC COM 69323T101 387 34500 SH SOLE 0 0 0 34500 VANGUARD INDEX FDS MID CAP ETF 922908629 309 1399 SH SOLE 0 0 0 1399 EXPEDITORS INTL WASH INC COM 302130109 479 5081 SH SOLE 0 0 0 5081 ISHARES TR CORE DIV GRWTH 46434V621 7978 172806 SH SOLE 0 0 0 172806 VISA INC COM CL A 92826C839 534 2551 SH SOLE 0 0 0 2551 TRIMBLE INC COM 896239100 445 6138 SH SOLE 0 0 0 6138 ISHARES TR RUS 1000 VAL ETF 464287598 296 2053 SH SOLE 0 0 0 2053 VANGUARD BD INDEX FDS TOTAL BND MRKT 921937835 560 6464 SH SOLE 0 0 0 6464 ISHARES TR CORE S&P TTL STK 464287150 17594 193021 SH SOLE 0 0 0 193021 ELECTRONIC ARTS INC COM 285512109 209 1416 SH SOLE 0 0 0 1416 VANGUARD SCOTTSDALE FDS MORTG-BACK SEC 92206C771 216 4000 SH SOLE 0 0 0 4000 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 203 1488 SH SOLE 0 0 0 1488 ISHARES TR BLACKROCK ULTRA 46434V878 2864 56698 SH SOLE 0 0 0 56698 PINNACLE FINL PARTNERS INC COM 72346Q104 222 2826 SH SOLE 0 0 0 2826 FACEBOOK INC CL A 30303M102 765 2839 SH SOLE 0 0 0 2839 SPDR SER TR PORTFOLIO S&P500 78464A854 12345 268670 SH SOLE 0 0 0 268670 GOLDMAN SACHS BDC INC SHS 38147U107 189 10489 SH SOLE 0 0 0 10489 VANGUARD INDEX FDS SMALL CP ETF 922908751 249 1173 SH SOLE 0 0 0 1173 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 852 12671 SH SOLE 0 0 0 12671 ISHARES TR CORE MSCI INTL 46435G326 976 15151 SH SOLE 0 0 0 15151 ISHARES TR USD INV GRDE ETF 464288620 670 11039 SH SOLE 0 0 0 11039 NUVEEN PFD & INCOME TERM FD COM 67075A106 594 24500 SH SOLE 0 0 0 24500 HOME DEPOT INC COM 437076102 258 912 SH SOLE 0 0 0 912 ISHARES TR CORE US AGGBD ET 464287226 1141 9821 SH SOLE 0 0 0 9821 ISHARES TR ESG AWR MSCI USA 46435G425 15295 169210 SH SOLE 0 0 0 169210 VANGUARD WORLD FD MEGA CAP INDEX 921910873 1943 13953 SH SOLE 0 0 0 13953 INVESCO QQQ TR UNIT SER 1 46090E103 886 2664 SH SOLE 0 0 0 2664 TESLA INC COM 88160R101 902 1146 SH SOLE 0 0 0 1146 VERIZON COMMUNICATIONS INC COM 92343V104 221 3875 SH SOLE 0 0 0 3875 NVIDIA CORPORATION COM 67066G104 344 580 SH SOLE 0 0 0 580 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 1583 4406 SH SOLE 0 0 0 4406 SERVICENOW INC COM 81762P102 654 1135 SH SOLE 0 0 0 1135 ISHARES TR MICRO-CAP ETF 464288869 2446 16661 SH SOLE 0 0 0 16661 3M CO COM 88579Y101 1215 6775 SH SOLE 0 0 0 6775 ISHARES TR MSCI EMG MKT ETF 464287234 665 11634 SH SOLE 0 0 0 11634 BLACKROCK CR ALLOCATION INCO COM 092508100 233 15611 SH SOLE 0 0 0 15611 VANGUARD WORLD FDS INF TECH ETF 92204A702 2256 6041 SH SOLE 0 0 0 6041 STARBUCKS CORP COM 855244109 297 2832 SH SOLE 0 0 0 2832 SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 1574 16467 SH SOLE 0 0 0 16467 SCHWAB STRATEGIC TR 1 5YR CORP BD 808524714 2974 57927 SH SOLE 0 0 0 57927 DOMINION ENERGY INC COM 25746U109 368 5058 SH SOLE 0 0 0 5058 MICROSOFT CORP COM 594918104 3328 13649 SH SOLE 0 0 0 13649 ISHARES TR CORE S&P MCP ETF 464287507 4352 17456 SH SOLE 0 0 0 17456 ISHARES TR CORE MSCI EAFE 46432F842 18609 257890 SH SOLE 0 0 0 257890 WP CAREY INC COM 92936U109 321 4731 SH SOLE 0 0 0 4731 ISHARES TR S&P 500 VAL ETF 464287408 527 3933 SH SOLE 0 0 0 3933 MCDONALDS CORP COM 580135101 330 1532 SH SOLE 0 0 0 1532 BOOKING HOLDINGS INC COM 09857L108 316 140 SH SOLE 0 0 0 140 ALPHABET INC CAP STK CL A 02079K305 760 361 SH SOLE 0 0 0 361 APPLIED MATLS INC COM 038222105 737 6500 SH SOLE 0 0 0 6500 UNILEVER PLC SPON ADR NEW 904767704 274 4924 SH SOLE 0 0 0 4924 COHEN & STEERS SELECT PFD & COM 19248Y107 669 24500 SH SOLE 0 0 0 24500 HUNTSMAN CORP COM 447011107 533 18891 SH SOLE 0 0 0 18891 VANGUARD WELLINGTON FD US MULTIFACTOR 921935607 742 8094 SH SOLE 0 0 0 8094 ISHARES TR MSCI EAFE ETF 464287465 1284 16888 SH SOLE 0 0 0 16888 J P MORGAN EXCHANGE-TRADED F DIV RTN INT EQ 46641Q209 405 6661 SH SOLE 0 0 0 6661 ISHARES TR ISHS 1-5YR INVS 464288646 1132 20566 SH SOLE 0 0 0 20566 ISHARES TR EAFE VALUE ETF 464288877 5070 102111 SH SOLE 0 0 0 102111 ALPHABET INC CAP STK CL C 02079K107 506 239 SH SOLE 0 0 0 239 J P MORGAN EXCHANGE-TRADED F ULTRA SHRT INC 46641Q837 254 4992 SH SOLE 0 0 0 4992 SPDR INDEX SHS FDS DJ GLB RL ES ETF 78463X749 450 9864 SH SOLE 0 0 0 9864 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 410 7345 SH SOLE 0 0 0 7345 VANGUARD WELLINGTON FD US MOMENTUM 921935508 247 1907 SH SOLE 0 0 0 1907 ISHARES TR CORE S&P500 ETF 464287200 50970 129943 SH SOLE 0 0 0 129943 MEDTRONIC PLC SHS G5960L103 313 2711 SH SOLE 0 0 0 2711 CONOCOPHILLIPS COM 20825C104 322 6755 SH SOLE 0 0 0 6755 ISHARES TR GLOBAL TECH ETF 464287291 243 764 SH SOLE 0 0 0 764 XILINX INC COM 983919101 212 1542 SH SOLE 0 0 0 1542 ISHARES TR U.S. REAL ES ETF 464287739 244 2760 SH SOLE 0 0 0 2760 ISHARES TR EAFE GRWTH ETF 464288885 7310 70257 SH SOLE 0 0 0 70257 ISHARES TR MSCI USA MMENTM 46432F396 3951 22598 SH SOLE 0 0 0 22598 KINDER MORGAN INC DEL COM 49456B101 181 12279 SH SOLE 0 0 0 12279 THERMO FISHER SCIENTIFIC INC COM 883556102 294 602 SH SOLE 0 0 0 602 FIDELITY COVINGTON TRUST MSCI RL EST ETF 316092857 4245 160502 SH SOLE 0 0 0 160502 ZIONS BANCORPORATION N A COM 989701107 492 9829 SH SOLE 0 0 0 9829 PAYPAL HLDGS INC COM 70450Y103 745 2563 SH SOLE 0 0 0 2563 LULULEMON ATHLETICA INC COM 550021109 265 786 SH SOLE 0 0 0 786 JOHNSON & JOHNSON COM 478160104 605 3648 SH SOLE 0 0 0 3648 NORTHWESTERN CORP COM NEW 668074305 320 5500 SH SOLE 0 0 0 5500 ISHARES U S ETF TR BLACKROCK ST MAT 46431W507 281 5599 SH SOLE 0 0 0 5599 NUVEEN AMT FREE MUN CR INC F COM 67071L106 444 26822 SH SOLE 0 0 0 26822 SCHWAB STRATEGIC TR US LCAP VA ETF 808524409 347 5558 SH SOLE 0 0 0 5558 VANGUARD INDEX FDS SM CP VAL ETF 922908611 847 5451 SH SOLE 0 0 0 5451