0001795173-21-000002.txt : 20210219
0001795173-21-000002.hdr.sgml : 20210219
20210219130534
ACCESSION NUMBER: 0001795173-21-000002
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20201231
FILED AS OF DATE: 20210219
DATE AS OF CHANGE: 20210219
EFFECTIVENESS DATE: 20210219
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: UMA Financial Services, Inc.
CENTRAL INDEX KEY: 0001795173
IRS NUMBER: 870513295
STATE OF INCORPORATION: UT
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-19642
FILM NUMBER: 21653714
BUSINESS ADDRESS:
STREET 1: 310 EAST 4500 SOUTH
STREET 2: #550
CITY: SALT LAKE CITY
STATE: UT
ZIP: 84107
BUSINESS PHONE: 8017479903
MAIL ADDRESS:
STREET 1: 310 EAST 4500 SOUTH
STREET 2: #550
CITY: SALT LAKE CITY
STATE: UT
ZIP: 84107
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
true
false
0001795173
XXXXXXXX
12-31-2020
12-31-2020
UMA Financial Services, Inc.
310 EAST 4500 SOUTH
#550
SALT LAKE CITY
UT
84107
13F HOLDINGS REPORT
028-19642
N
Melissa Saez
Compliance Analyst
8017479908
Melissa Saez
Salt Lake City
UT
02-19-2021
0
141
293816
false
INFORMATION TABLE
2
umafs13fq42020.xml
DISNEY WALT CO
COM
254687106
477
2608
SH
SOLE
0
0
0
2608
PFIZER INC
COM
717081103
355
10286
SH
SOLE
0
0
0
10286
ISHARES TR
SHRT NAT MUN ETF
464288158
1113
10314
SH
SOLE
0
0
0
10314
SCHWAB STRATEGIC TR
EMRG MKTEQ ETF
808524706
500
14647
SH
SOLE
0
0
0
14647
DANAHER CORPORATION
COM
235851102
289
1216
SH
SOLE
0
0
0
1216
MASTERCARD INCORPORATED
CL A
57636Q104
703
2078
SH
SOLE
0
0
0
2078
ISHARES TR
NATIONAL MUN ETF
464288414
1716
14676
SH
SOLE
0
0
0
14676
SPDR S&P 500 ETF TR
TR UNIT
78462F103
567
1450
SH
SOLE
0
0
0
1450
PIMCO ETF TR
ACTIVE BD ETF
72201R775
739
6611
SH
SOLE
0
0
0
6611
CARETRUST REIT INC
COM
14174T107
218
9758
SH
SOLE
0
0
0
9758
TELEDYNE TECHNOLOGIES INC
COM
879360105
695
1702
SH
SOLE
0
0
0
1702
PEPSICO INC
COM
713448108
940
6941
SH
SOLE
0
0
0
6941
ISHARES TR
TIPS BD ETF
464287176
264
2089
SH
SOLE
0
0
0
2089
AMEREN CORP
COM
023608102
248
3350
SH
SOLE
0
0
0
3350
FIDELITY COVINGTON TRUST
MSCI INFO TECH I
316092808
2834
25684
SH
SOLE
0
0
0
25684
VANGUARD TAX-MANAGED INTL FD
FTSE DEV MKT ETF
921943858
691
14015
SH
SOLE
0
0
0
14015
HEALTHEQUITY INC
COM
42226A107
5083
65188
SH
SOLE
0
0
0
65188
VANGUARD INDEX FDS
LARGE CAP ETF
922908637
818
4437
SH
SOLE
0
0
0
4437
COSTCO WHSL CORP NEW
COM
22160K105
530
1485
SH
SOLE
0
0
0
1485
GLOBAL X FDS
GLOBAL X SILVER
37954Y848
284
6700
SH
SOLE
0
0
0
6700
UNION PAC CORP
COM
907818108
1318
6364
SH
SOLE
0
0
0
6364
ISHARES TR
0-5 YR TIPS ETF
46429B747
239
2273
SH
SOLE
0
0
0
2273
NOVARTIS AG
SPONSORED ADR
66987V109
353
3949
SH
SOLE
0
0
0
3949
AT&T INC
COM
00206R102
377
12893
SH
SOLE
0
0
0
12893
ISHARES TR
MSCI USA MIN VOL
46429B697
2309
34052
SH
SOLE
0
0
0
34052
APPLE INC
COM
037833100
8888
68526
SH
SOLE
0
0
0
68526
AMAZON COM INC
COM
023135106
1751
526
SH
SOLE
0
0
0
526
ALCON AG
ORD SHS
H01301128
204
2841
SH
SOLE
0
0
0
2841
QUALCOMM INC
COM
747525103
248
1726
SH
SOLE
0
0
0
1726
MERCK & CO. INC
COM
58933Y105
322
4272
SH
SOLE
0
0
0
4272
ISHARES TR
U.S. MED DVC ETF
464288810
1796
5257
SH
SOLE
0
0
0
5257
ENTERPRISE PRODS PARTNERS L
COM
293792107
224
10400
SH
SOLE
0
0
0
10400
SCHWAB STRATEGIC TR
US SML CAP ETF
808524607
3754
37848
SH
SOLE
0
0
0
37848
PROCTER AND GAMBLE CO
COM
742718109
354
2736
SH
SOLE
0
0
0
2736
DELTA AIR LINES INC DEL
COM NEW
247361702
236
5326
SH
SOLE
0
0
0
5326
BOEING CO
COM
097023105
268
1283
SH
SOLE
0
0
0
1283
ISHARES TR
EAFE SML CP ETF
464288273
2669
37398
SH
SOLE
0
0
0
37398
STRYKER CORPORATION
COM
863667101
319
1300
SH
SOLE
0
0
0
1300
WALMART INC
COM
931142103
455
3305
SH
SOLE
0
0
0
3305
EXTRA SPACE STORAGE INC
COM
30225T102
1366
11543
SH
SOLE
0
0
0
11543
ISHARES TR
MSCI USA VALUE
46432F388
4338
45103
SH
SOLE
0
0
0
45103
WISDOMTREE TR
EM EX ST-OWNED
97717X578
5465
123282
SH
SOLE
0
0
0
123282
INTEL CORP
COM
458140100
705
11449
SH
SOLE
0
0
0
11449
SPDR SER TR
PORTFLI INTRMDIT
78464A672
202
6173
SH
SOLE
0
0
0
6173
ISHARES INC
ESG AWR MSCI EM
46434G863
688
14810
SH
SOLE
0
0
0
14810
TC PIPELINES LP
UT COM LTD PRT
87233Q108
203
6500
SH
SOLE
0
0
0
6500
ISHARES TR
SP SMCP600VL ETF
464287879
3111
33689
SH
SOLE
0
0
0
33689
ISHARES TR
CORE S&P SCP ETF
464287804
6479
62171
SH
SOLE
0
0
0
62171
SPDR SER TR
S&P 600 SMCP VAL
78464A300
372
4948
SH
SOLE
0
0
0
4948
ISHARES INC
MSCI EMERG MRKT
464286533
7448
115488
SH
SOLE
0
0
0
115488
SCHWAB STRATEGIC TR
US BRD MKT ETF
808524102
514
5348
SH
SOLE
0
0
0
5348
ISHARES TR
CORE MSCI TOTAL
46432F834
4424
61915
SH
SOLE
0
0
0
61915
ISHARES INC
CORE MSCI EMKT
46434G103
5344
77906
SH
SOLE
0
0
0
77906
ALIBABA GROUP HLDG LTD
SPONSORED ADS
01609W102
216
818
SH
SOLE
0
0
0
818
ISHARES TR
MSCI EAFE MIN VL
46429B689
6723
90958
SH
SOLE
0
0
0
90958
CHEVRON CORP NEW
COM
166764100
253
2668
SH
SOLE
0
0
0
2668
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
962
3951
SH
SOLE
0
0
0
3951
VANGUARD INDEX FDS
REAL ESTATE ETF
922908553
1777
20098
SH
SOLE
0
0
0
20098
PCM FD INC
COM
69323T101
387
34500
SH
SOLE
0
0
0
34500
VANGUARD INDEX FDS
MID CAP ETF
922908629
309
1399
SH
SOLE
0
0
0
1399
EXPEDITORS INTL WASH INC
COM
302130109
479
5081
SH
SOLE
0
0
0
5081
ISHARES TR
CORE DIV GRWTH
46434V621
7978
172806
SH
SOLE
0
0
0
172806
VISA INC
COM CL A
92826C839
534
2551
SH
SOLE
0
0
0
2551
TRIMBLE INC
COM
896239100
445
6138
SH
SOLE
0
0
0
6138
ISHARES TR
RUS 1000 VAL ETF
464287598
296
2053
SH
SOLE
0
0
0
2053
VANGUARD BD INDEX FDS
TOTAL BND MRKT
921937835
560
6464
SH
SOLE
0
0
0
6464
ISHARES TR
CORE S&P TTL STK
464287150
17594
193021
SH
SOLE
0
0
0
193021
ELECTRONIC ARTS INC
COM
285512109
209
1416
SH
SOLE
0
0
0
1416
VANGUARD SCOTTSDALE FDS
MORTG-BACK SEC
92206C771
216
4000
SH
SOLE
0
0
0
4000
SELECT SECTOR SPDR TR
TECHNOLOGY
81369Y803
203
1488
SH
SOLE
0
0
0
1488
ISHARES TR
BLACKROCK ULTRA
46434V878
2864
56698
SH
SOLE
0
0
0
56698
PINNACLE FINL PARTNERS INC
COM
72346Q104
222
2826
SH
SOLE
0
0
0
2826
FACEBOOK INC
CL A
30303M102
765
2839
SH
SOLE
0
0
0
2839
SPDR SER TR
PORTFOLIO S&P500
78464A854
12345
268670
SH
SOLE
0
0
0
268670
GOLDMAN SACHS BDC INC
SHS
38147U107
189
10489
SH
SOLE
0
0
0
10489
VANGUARD INDEX FDS
SMALL CP ETF
922908751
249
1173
SH
SOLE
0
0
0
1173
SCHWAB STRATEGIC TR
US DIVIDEND EQ
808524797
852
12671
SH
SOLE
0
0
0
12671
ISHARES TR
CORE MSCI INTL
46435G326
976
15151
SH
SOLE
0
0
0
15151
ISHARES TR
USD INV GRDE ETF
464288620
670
11039
SH
SOLE
0
0
0
11039
NUVEEN PFD & INCOME TERM FD
COM
67075A106
594
24500
SH
SOLE
0
0
0
24500
HOME DEPOT INC
COM
437076102
258
912
SH
SOLE
0
0
0
912
ISHARES TR
CORE US AGGBD ET
464287226
1141
9821
SH
SOLE
0
0
0
9821
ISHARES TR
ESG AWR MSCI USA
46435G425
15295
169210
SH
SOLE
0
0
0
169210
VANGUARD WORLD FD
MEGA CAP INDEX
921910873
1943
13953
SH
SOLE
0
0
0
13953
INVESCO QQQ TR
UNIT SER 1
46090E103
886
2664
SH
SOLE
0
0
0
2664
TESLA INC
COM
88160R101
902
1146
SH
SOLE
0
0
0
1146
VERIZON COMMUNICATIONS INC
COM
92343V104
221
3875
SH
SOLE
0
0
0
3875
NVIDIA CORPORATION
COM
67066G104
344
580
SH
SOLE
0
0
0
580
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
1583
4406
SH
SOLE
0
0
0
4406
SERVICENOW INC
COM
81762P102
654
1135
SH
SOLE
0
0
0
1135
ISHARES TR
MICRO-CAP ETF
464288869
2446
16661
SH
SOLE
0
0
0
16661
3M CO
COM
88579Y101
1215
6775
SH
SOLE
0
0
0
6775
ISHARES TR
MSCI EMG MKT ETF
464287234
665
11634
SH
SOLE
0
0
0
11634
BLACKROCK CR ALLOCATION INCO
COM
092508100
233
15611
SH
SOLE
0
0
0
15611
VANGUARD WORLD FDS
INF TECH ETF
92204A702
2256
6041
SH
SOLE
0
0
0
6041
STARBUCKS CORP
COM
855244109
297
2832
SH
SOLE
0
0
0
2832
SCHWAB STRATEGIC TR
US LRG CAP ETF
808524201
1574
16467
SH
SOLE
0
0
0
16467
SCHWAB STRATEGIC TR
1 5YR CORP BD
808524714
2974
57927
SH
SOLE
0
0
0
57927
DOMINION ENERGY INC
COM
25746U109
368
5058
SH
SOLE
0
0
0
5058
MICROSOFT CORP
COM
594918104
3328
13649
SH
SOLE
0
0
0
13649
ISHARES TR
CORE S&P MCP ETF
464287507
4352
17456
SH
SOLE
0
0
0
17456
ISHARES TR
CORE MSCI EAFE
46432F842
18609
257890
SH
SOLE
0
0
0
257890
WP CAREY INC
COM
92936U109
321
4731
SH
SOLE
0
0
0
4731
ISHARES TR
S&P 500 VAL ETF
464287408
527
3933
SH
SOLE
0
0
0
3933
MCDONALDS CORP
COM
580135101
330
1532
SH
SOLE
0
0
0
1532
BOOKING HOLDINGS INC
COM
09857L108
316
140
SH
SOLE
0
0
0
140
ALPHABET INC
CAP STK CL A
02079K305
760
361
SH
SOLE
0
0
0
361
APPLIED MATLS INC
COM
038222105
737
6500
SH
SOLE
0
0
0
6500
UNILEVER PLC
SPON ADR NEW
904767704
274
4924
SH
SOLE
0
0
0
4924
COHEN & STEERS SELECT PFD &
COM
19248Y107
669
24500
SH
SOLE
0
0
0
24500
HUNTSMAN CORP
COM
447011107
533
18891
SH
SOLE
0
0
0
18891
VANGUARD WELLINGTON FD
US MULTIFACTOR
921935607
742
8094
SH
SOLE
0
0
0
8094
ISHARES TR
MSCI EAFE ETF
464287465
1284
16888
SH
SOLE
0
0
0
16888
J P MORGAN EXCHANGE-TRADED F
DIV RTN INT EQ
46641Q209
405
6661
SH
SOLE
0
0
0
6661
ISHARES TR
ISHS 1-5YR INVS
464288646
1132
20566
SH
SOLE
0
0
0
20566
ISHARES TR
EAFE VALUE ETF
464288877
5070
102111
SH
SOLE
0
0
0
102111
ALPHABET INC
CAP STK CL C
02079K107
506
239
SH
SOLE
0
0
0
239
J P MORGAN EXCHANGE-TRADED F
ULTRA SHRT INC
46641Q837
254
4992
SH
SOLE
0
0
0
4992
SPDR INDEX SHS FDS
DJ GLB RL ES ETF
78463X749
450
9864
SH
SOLE
0
0
0
9864
VANGUARD INTL EQUITY INDEX F
FTSE EMR MKT ETF
922042858
410
7345
SH
SOLE
0
0
0
7345
VANGUARD WELLINGTON FD
US MOMENTUM
921935508
247
1907
SH
SOLE
0
0
0
1907
ISHARES TR
CORE S&P500 ETF
464287200
50970
129943
SH
SOLE
0
0
0
129943
MEDTRONIC PLC
SHS
G5960L103
313
2711
SH
SOLE
0
0
0
2711
CONOCOPHILLIPS
COM
20825C104
322
6755
SH
SOLE
0
0
0
6755
ISHARES TR
GLOBAL TECH ETF
464287291
243
764
SH
SOLE
0
0
0
764
XILINX INC
COM
983919101
212
1542
SH
SOLE
0
0
0
1542
ISHARES TR
U.S. REAL ES ETF
464287739
244
2760
SH
SOLE
0
0
0
2760
ISHARES TR
EAFE GRWTH ETF
464288885
7310
70257
SH
SOLE
0
0
0
70257
ISHARES TR
MSCI USA MMENTM
46432F396
3951
22598
SH
SOLE
0
0
0
22598
KINDER MORGAN INC DEL
COM
49456B101
181
12279
SH
SOLE
0
0
0
12279
THERMO FISHER SCIENTIFIC INC
COM
883556102
294
602
SH
SOLE
0
0
0
602
FIDELITY COVINGTON TRUST
MSCI RL EST ETF
316092857
4245
160502
SH
SOLE
0
0
0
160502
ZIONS BANCORPORATION N A
COM
989701107
492
9829
SH
SOLE
0
0
0
9829
PAYPAL HLDGS INC
COM
70450Y103
745
2563
SH
SOLE
0
0
0
2563
LULULEMON ATHLETICA INC
COM
550021109
265
786
SH
SOLE
0
0
0
786
JOHNSON & JOHNSON
COM
478160104
605
3648
SH
SOLE
0
0
0
3648
NORTHWESTERN CORP
COM NEW
668074305
320
5500
SH
SOLE
0
0
0
5500
ISHARES U S ETF TR
BLACKROCK ST MAT
46431W507
281
5599
SH
SOLE
0
0
0
5599
NUVEEN AMT FREE MUN CR INC F
COM
67071L106
444
26822
SH
SOLE
0
0
0
26822
SCHWAB STRATEGIC TR
US LCAP VA ETF
808524409
347
5558
SH
SOLE
0
0
0
5558
VANGUARD INDEX FDS
SM CP VAL ETF
922908611
847
5451
SH
SOLE
0
0
0
5451