0001795173-19-000001.txt : 20191126
0001795173-19-000001.hdr.sgml : 20191126
20191126124001
ACCESSION NUMBER: 0001795173-19-000001
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20190930
FILED AS OF DATE: 20191126
DATE AS OF CHANGE: 20191126
EFFECTIVENESS DATE: 20191126
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: UMA Financial Services, Inc.
CENTRAL INDEX KEY: 0001795173
IRS NUMBER: 870513295
STATE OF INCORPORATION: UT
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-19642
FILM NUMBER: 191249277
BUSINESS ADDRESS:
STREET 1: 310 EAST 4500 SOUTH
STREET 2: #550
CITY: SALT LAKE CITY
STATE: UT
ZIP: 84107
BUSINESS PHONE: 8017479903
MAIL ADDRESS:
STREET 1: 310 EAST 4500 SOUTH
STREET 2: #550
CITY: SALT LAKE CITY
STATE: UT
ZIP: 84107
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
true
false
0001795173
XXXXXXXX
09-30-2019
09-30-2019
UMA Financial Services, Inc.
310 EAST 4500 SOUTH
#550
SALT LAKE CITY
UT
84107
13F HOLDINGS REPORT
028-19642
N
Melissa Saez
Compliance Analyst
8017479908
Melissa Saez
Salt Lake City
UT
11-26-2019
0
107
204749
false
INFORMATION TABLE
2
umafinancial13f.xml
UMA FINANCIAL SERVICES 13F
ISHARES TR
MSCI EMG MKT ETF
464287234
726
16762
SH
SOLE
0
0
0
16762
VANGUARD TAX MANAGED INTL FD
FTSE DEV MKT ETF
921943858
617
14292
SH
SOLE
0
0
0
14292
ISHARES TR
ULTR SH TRM BD
46434V878
602
11945
SH
SOLE
0
0
0
11945
SPDR SERIES TRUST
S&P 600 SMCP VAL
78464A300
305
4733
SH
SOLE
0
0
0
4733
3M CO
COM
88579Y101
1359
7982
SH
SOLE
0
0
0
7982
INTEL CORP
COM
458140100
222
3769
SH
SOLE
0
0
0
3769
ISHARES TR
S&P 500 VAL ETF
464287408
532
4187
SH
SOLE
0
0
0
4187
ISHARES TR
MBS ETF
464288588
1558
14405
SH
SOLE
0
0
0
14405
ISHARES TR
TIPS BD ETF
464287176
317
2722
SH
SOLE
0
0
0
2722
JP MORGAN EXCHANGE TRADED FD
DIV RTN INT EQ
46641Q209
555
9918
SH
SOLE
0
0
0
9918
VENTAS INC
COM
92276F100
209
3625
SH
SOLE
0
0
0
3625
STARBUCKS CORP
COM
855244109
231
2763
SH
SOLE
0
0
0
2763
UNION PACIFIC CORP
COM
907818108
1326
7373
SH
SOLE
0
0
0
7373
MICROSOFT CORP
COM
594918104
2089
13811
SH
SOLE
0
0
0
13811
ISHARES TR
USA SIZE FACTOR
46432F370
871
9135
SH
SOLE
0
0
0
9135
ISHARES TR
US TREAS BD ETF
46429B267
4694
179288
SH
SOLE
0
0
0
179288
ISHARES TR
SH TR CRPORT ETF
464288646
228
4243
SH
SOLE
0
0
0
4243
VANGUARD WELLINGTON FD
US MULTIFACTOR
921935607
617
7755
SH
SOLE
0
0
0
7755
SCHWAB STRATEGIC TR
US DIVIDEND EQ
808524797
463
8131
SH
SOLE
0
0
0
8131
VANGUARD SCOTTSDALE FDS
MORTG-BACK SEC
92206C771
497
9321
SH
SOLE
0
0
0
9321
ALPHABET INC
CAP STK CL C
02079K107
333
255
SH
SOLE
0
0
0
255
LULULEMON ATHLETICA INC
COM
550021109
343
1545
SH
SOLE
0
0
0
1545
VANGUARD INTL EQUITY INDEX F
FTSE EMR MKT ETF
922042858
299
7019
SH
SOLE
0
0
0
7019
ISHARES TR
USA QUALITY FCTR
46432F339
3098
31578
SH
SOLE
0
0
0
31578
SPDR SERIES TRUST
NUVEEN BRC MUNIC
78468R721
226
4460
SH
SOLE
0
0
0
4460
NOVARTIS A G
SPONSORED ADR
66987V109
353
3863
SH
SOLE
0
0
0
3863
ISHARES TR
CORE MSCI TOTAL
46432F834
3374
55613
SH
SOLE
0
0
0
55613
ISHARES TR
CORE S&P500 ETF
464287200
50548
160419
SH
SOLE
0
0
0
160419
BERKSHIRE HATHAWAY INC DEL
CL A
084670108
328
1
SH
SOLE
0
0
0
1
MEDTRONIC PLC
SHS
G5960L103
370
3312
SH
SOLE
0
0
0
3312
UNITED TECHNOLOGIES CORP
COM
913017109
394
2672
SH
SOLE
0
0
0
2672
ABERDEEN GLOBAL PREMIER PPTY
COM SH BEN INT
00302L108
64
10000
SH
SOLE
0
0
0
10000
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
686
3133
SH
SOLE
0
0
0
3133
NUVEEN AMT FREE MUN CR INC F
COM
67071L106
438
27087
SH
SOLE
0
0
0
27087
SPDR SERIES TRUST
PORTFLI INTRMDIT
78464A672
319
10235
SH
SOLE
0
0
0
10235
INVESCO EXCHANGE TRADED FD T
S&P500 BUY WRT
46137V399
311
13899
SH
SOLE
0
0
0
13899
EXPEDITORS INTL WASH INC
COM
302130109
389
5081
SH
SOLE
0
0
0
5081
DISNEY WALT CO
COM DISNEY
254687106
296
1979
SH
SOLE
0
0
0
1979
BOOKING HLDGS INC
COM
09857L108
328
173
SH
SOLE
0
0
0
173
PAYPAL HLDGS INC
COM
70450Y103
213
2041
SH
SOLE
0
0
0
2041
MACQUARIE FT TR GB INF UT DI
COM
55607W100
228
22597
SH
SOLE
0
0
0
22597
WALMART INC
COM
931142103
369
3105
SH
SOLE
0
0
0
3105
SCHWAB STRATEGIC TR
EMRG MKTEQ ETF
808524706
645
24202
SH
SOLE
0
0
0
24202
ISHARES TR
CORE DIV GRWTH
46434V621
3462
84139
SH
SOLE
0
0
0
84139
ISHARES TR
CORE S&P TTL STK
464287150
14735
207826
SH
SOLE
0
0
0
207826
VANGUARD INDEX FDS
LARGE CAP ETF
922908637
464
3220
SH
SOLE
0
0
0
3220
VERIZON COMMUNICATIONS INC
COM
92343V104
221
3723
SH
SOLE
0
0
0
3723
ISHARES TR
CORE US AGGBD ET
464287226
2912
25775
SH
SOLE
0
0
0
25775
ISHARES TR
MIN VOL EAFE ETF
46429B689
6842
90719
SH
SOLE
0
0
0
90719
MERCK & CO INC
COM
58933Y105
349
4078
SH
SOLE
0
0
0
4078
ISHARES TR
INTRM TR CRP ETF
464288638
1347
23199
SH
SOLE
0
0
0
23199
ISHARES TR
CORE S&P SCP ETF
464287804
4244
51735
SH
SOLE
0
0
0
51735
AMAZON COM INC
COM
023135106
644
363
SH
SOLE
0
0
0
363
VANGUARD WORLD FD
MEGA CAP INDEX
921910873
1171
10775
SH
SOLE
0
0
0
10775
FIRST TR ABERDEEN GLBL OPP F
COM SHS
337319107
108
10000
SH
SOLE
0
0
0
10000
SERVICENOW INC
COM
81762P102
385
1375
SH
SOLE
0
0
0
1375
INVESCO QQQ TR
UNIT SER 1
46090E103
337
1648
SH
SOLE
0
0
0
1648
ISHARES INC
MIN VOL EMRG MKT
464286533
6659
114478
SH
SOLE
0
0
0
114478
VANGUARD WORLD FDS
INF TECH ETF
92204A702
2880
12226
SH
SOLE
0
0
0
12226
UNILEVER PLC
SPON ADR NEW
904767704
217
3713
SH
SOLE
0
0
0
3713
VISA INC
COM CL A
92826C839
444
2452
SH
SOLE
0
0
0
2452
ISHARES TR
USA MOMENTUM FCT
46432F396
1064
8649
SH
SOLE
0
0
0
8649
ISHARES TR
EAFE SML CP ETF
464288273
2447
40078
SH
SOLE
0
0
0
40078
VANGUARD INDEX FDS
REAL ESTATE ETF
922908553
1549
16865
SH
SOLE
0
0
0
16865
SCHWAB STRATEGIC TR
US SML CAP ETF
808524607
739
10000
SH
SOLE
0
0
0
10000
PIMCO ETF TR
ACTIVE BD ETF
72201R775
876
8067
SH
SOLE
0
0
0
8067
VANGUARD BD INDEX FD INC
SHORT TRM BOND
921937827
273
3385
SH
SOLE
0
0
0
3385
PFIZER INC
COM
717081103
331
8563
SH
SOLE
0
0
0
8563
ISHARES TR
20 YR TR BD ETF
464287432
559
3983
SH
SOLE
0
0
0
3983
VANGUARD BD INDEX FD INC
TOTAL BND MRKT
921937835
551
6542
SH
SOLE
0
0
0
6542
W P CAREY INC
COM
92936U109
397
4761
SH
SOLE
0
0
0
4761
ISHARES TR
GLOBAL TECH ETF
464287291
302
1499
SH
SOLE
0
0
0
1499
AMBEV SA
SPONSORED ADR
02319V103
52
12080
SH
SOLE
0
0
0
12080
ISHARES TR
SP SMCP600VL ETF
464287879
2628
16619
SH
SOLE
0
0
0
16619
PROCTER & GAMBLE CO
COM
742718109
342
2837
SH
SOLE
0
0
0
2837
HEALTHEQUITY INC
COM
42226A107
5421
85129
SH
SOLE
0
0
0
85129
ISHARES TR
SHRT NAT MUN ETF
464288158
842
7891
SH
SOLE
0
0
0
7891
VANGUARD INDEX FDS
MID CAP ETF
922908629
203
1163
SH
SOLE
0
0
0
1163
JOHNSON & JOHNSON
COM
478160104
431
3144
SH
SOLE
0
0
0
3144
VANGUARD INDEX FDS
SM CP VAL ETF
922908611
1206
8968
SH
SOLE
0
0
0
8968
ISHARES INC
CORE MSCI EMKT
46434G103
5935
114091
SH
SOLE
0
0
0
114091
ISHARES TR
U.S. REAL ES ETF
464287739
292
3173
SH
SOLE
0
0
0
3173
TWO HBRS INVT CORP
COM NEW
90187B408
172
11908
SH
SOLE
0
0
0
11908
PEPSICO INC
COM
713448108
1227
9165
SH
SOLE
0
0
0
9165
SCHWAB STRATEGIC TR
US BRD MKT ETF
808524102
1014
13508
SH
SOLE
0
0
0
13508
SCHWAB STRATEGIC TR
US LCAP VA ETF
808524409
335
5680
SH
SOLE
0
0
0
5680
ANNALY CAP MGMT INC
COM
035710409
128
13816
SH
SOLE
0
0
0
13816
ISHARES TR
MSCI MIN VOL ETF
46429B697
5054
78581
SH
SOLE
0
0
0
78581
FACEBOOK INC
CL A
30303M102
623
3116
SH
SOLE
0
0
0
3116
SCHWAB STRATEGIC TR
US LRG CAP ETF
808524201
1957
26103
SH
SOLE
0
0
0
26103
MASTERCARD INC
CL A
57636Q104
606
2107
SH
SOLE
0
0
0
2107
ISHARES TR
NATIONAL MUN ETF
464288414
742
6509
SH
SOLE
0
0
0
6509
ALPHABET INC
CAP STK CL A
02079K305
543
416
SH
SOLE
0
0
0
416
ISHARES TR
MICRO-CAP ETF
464288869
2162
23006
SH
SOLE
0
0
0
23006
SPDR S&P 500 ETF TR
TR UNIT
78462F103
690
2202
SH
SOLE
0
0
0
2202
AMEREN CORP
COM
023608102
248
3350
SH
SOLE
0
0
0
3350
APPLE INC
COM
037833100
3203
12026
SH
SOLE
0
0
0
12026
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
2134
7416
SH
SOLE
0
0
0
7416
FIDELITY COVINGTON TR
MSCI RL EST ETF
316092857
4194
152795
SH
SOLE
0
0
0
152795
ISHARES TR
CORE MSCI EAFE
46432F842
15477
240510
SH
SOLE
0
0
0
240510
ISHARES TR
CORE S&P MCP ETF
464287507
2731
13584
SH
SOLE
0
0
0
13584
SPDR INDEX SHS FDS
DJ GLB RL ES ETF
78463X749
600
11580
SH
SOLE
0
0
0
11580
ISHARES US ETF TR
SHT MAT BD ETF
46431W507
2300
45696
SH
SOLE
0
0
0
45696
INTERNATIONAL BUSINESS MACHS
COM
459200101
709
5213
SH
SOLE
0
0
0
5213
AT&T INC
COM
00206R102
341
9144
SH
SOLE
0
0
0
9144
SPDR SERIES TRUST
PORTFOLIO SH TSR
78468R101
242
8075
SH
SOLE
0
0
0
8075
ISHARES TR
MSCI EAFE ETF
464287465
1486
21694
SH
SOLE
0
0
0
21694