Chief Compliance Officer

0001776082-24-000001.txt : 20240205 0001776082-24-000001.hdr.sgml : 20240205 20240205093047 ACCESSION NUMBER: 0001776082-24-000001 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20231231 FILED AS OF DATE: 20240205 DATE AS OF CHANGE: 20240205 EFFECTIVENESS DATE: 20240205 FILER: COMPANY DATA: COMPANY CONFORMED NAME: TRANSCEND CAPITAL ADVISORS, LLC CENTRAL INDEX KEY: 0001776082 ORGANIZATION NAME: IRS NUMBER: 832430849 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-20168 FILM NUMBER: 24594289 BUSINESS ADDRESS: STREET 1: 175 PARK AVENUE CITY: MADISON STATE: NJ ZIP: 07940 BUSINESS PHONE: 9733703203 MAIL ADDRESS: STREET 1: 175 PARK AVENUE CITY: MADISON STATE: NJ ZIP: 07940 FORMER COMPANY: FORMER CONFORMED NAME: TRANSCEND WEALTH COLLECTIVE, LLC DATE OF NAME CHANGE: 20190508 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false true true 0001776082 XXXXXXXX 12-31-2023 12-31-2023 TRANSCEND CAPITAL ADVISORS, LLC

175 PARK AVENUE MADISON NJ 07940

13F HOLDINGS REPORT 028-20168 000299723 801-114435 N Robert Bragoli Chief Compliance Officer 9736462250 Robert Bragoli Madison NJ 02-05-2024 0 516 1126535378 false INFORMATION TABLE 2 13F.xml AMAZON COM INC COM Stock 023135106 16422037 108082 SH SOLE 0 108082 0 0 ISHARES MORNINGSTAR MID-CAP GROWTH ETF ETF 464288307 356795 5536 SH SOLE 0 5536 0 0 SIRIUS XM HOLDINGS INC COM Stock 82968B103 125465 22937 SH SOLE 0 22937 0 0 INVESCO QQQ TRUST SERIES I ETF 46090E103 15047574 36744 SH SOLE 0 36744 0 0 TECHNOLOGY SELECT SECTOR SPDR FUND ETF 81369Y803 9721580 50507 SH SOLE 0 50506 0 0 STARBUCKS CORP COM Stock 855244109 1623898 16914 SH SOLE 0 16913 0 0 SEMPRA COM Stock 816851109 365227 4887 SH SOLE 0 4887 0 0 PUBLIC SVC ENTERPRISE GRP INC COM Stock 744573106 466251 7625 SH SOLE 0 7624 0 0 BLOCK INC CL A Stock 852234103 291223 3765 SH SOLE 0 3765 0 0 ELEVANCE HEALTH INC COM Stock 036752103 381462 809 SH SOLE 0 808 0 0 ISHARES GOLD TRUST ETF 464285204 339561 8700 SH SOLE 0 8700 0 0 DOLLAR GEN CORP NEW COM Stock 256677105 227311 1672 SH SOLE 0 1672 0 0 JOHN HANCOCK MULTIFACTOR LARGE CAP ETF ETF 47804J107 701603 11930 SH SOLE 0 11930 0 0 JOHNSON & JOHNSON COM Stock 478160104 16273109 103822 SH SOLE 0 103822 0 0 RIVERNORTH OPPORTUNITIES FD IN COM CEF 76881Y109 132473 12054 SH SOLE 0 12054 0 0 WASTE MGMT INC DEL COM Stock 94106L109 691854 3863 SH SOLE 0 3862 0 0 ADVANCED ENERGY INDS COM Stock 007973100 1430555 13134 SH SOLE 0 13134 0 0 VANGUARD TOTAL STOCK MARKET ETF ETF 922908769 6091080 25677 SH SOLE 0 25676 0 0 WISDOMTREE FLOATING RATE TREASURY FUND ETF 97717Y527 3607803 71811 SH SOLE 0 71811 0 0 ISHARES GLOBAL TECH ETF ETF 464287291 325207 4770 SH SOLE 0 4769 0 0 ISHARES MSCI INTL VALUE FACTOR ETF ETF 46435G409 797023 30065 SH SOLE 0 30065 0 0 VANGUARD INTERNATIONAL HIGH DIVIDEND YIELD ETF ETF 921946794 228925 3443 SH SOLE 0 3443 0 0 COSTCO WHSL CORP NEW COM Stock 22160K105 2340147 3545 SH SOLE 0 3545 0 0 HCA HEALTHCARE INC COM Stock 40412C101 321297 1187 SH SOLE 0 1187 0 0 GOLDMAN SACHS GROUP INC COM Stock 38141G104 874488 2267 SH SOLE 0 2266 0 0 SPDR NUVEEN BLOOMBERG SHORT TERM MUNICIPAL BOND ETF ETF 78468R739 212196 4440 SH SOLE 0 4440 0 0 ISHARES MSCI KLD 400 SOCIAL ETF ETF 464288570 241465 2652 SH SOLE 0 2652 0 0 SHELL PLC SPON ADS ADR 780259305 484617 7365 SH SOLE 0 7365 0 0 YUM BRANDS INC COM Stock 988498101 1185740 9075 SH SOLE 0 9075 0 0 ISHARES MORNINGSTAR SMALL CAP VALUE ETF ETF 464288703 350109 5913 SH SOLE 0 5913 0 0 BOSTON SCIENTIFIC CORP COM Stock 101137107 766098 13252 SH SOLE 0 13252 0 0 SABINE RTY TR UNIT BEN INT Stock 785688102 982613 14480 SH SOLE 0 14480 0 0 PROCTER AND GAMBLE CO COM Stock 742718109 4805456 32793 SH SOLE 0 32792 0 0 COCA COLA CO COM Stock 191216100 2041084 34636 SH SOLE 0 34635 0 0 BLACKROCK MUNICIPAL INCOME COM CEF 09253X102 123384 10600 SH SOLE 0 10600 0 0 ARBOR REALTY TRUST INC COM REIT 038923108 625279 41191 SH SOLE 0 41191 0 0 ENTERPRISE PRODS PARTNERS L P COM Stock 293792107 724286 27487 SH SOLE 0 27487 0 0 AMEREN CORP COM Stock 023608102 376168 5200 SH SOLE 0 5200 0 0 ISHARES U.S. ENERGY ETF ETF 464287796 236960 5371 SH SOLE 0 5370 0 0 OCCIDENTAL PETE CORP COM Stock 674599105 1023738 17145 SH SOLE 0 17145 0 0 TRUIST FINL CORP COM Stock 89832Q109 674517 18270 SH SOLE 0 18269 0 0 INVESCO BULLETSHARES 2025 CORPORATE BOND ETF ETF 46138J825 425464 20800 SH SOLE 0 20800 0 0 UNITED PARCEL SERVICE INC CL B Stock 911312106 551428 3507 SH SOLE 0 3507 0 0 BIOGEN INC COM Stock 09062X103 371335 1435 SH SOLE 0 1435 0 0 INVESCO DB COMMODITY INDEX TRACKING FUND ETF 46138B103 203074 9214 SH SOLE 0 9213 0 0 INTEL CORP COM Stock 458140100 2704102 53813 SH SOLE 0 53812 0 0 CME GROUP INC COM Stock 12572Q105 630837 2995 SH SOLE 0 2995 0 0 MEDTRONIC PLC SHS Stock G5960L103 5072155 61570 SH SOLE 0 61570 0 0 FORTIVE CORP COM Stock 34959J108 204471 2777 SH SOLE 0 2777 0 0 NETFLIX INC COM Stock 64110L106 751924 1544 SH SOLE 0 1544 0 0 SPDR DOW JONES INDUSTRIAL AVERAGE ETF TRUST ETF 78467X109 4465802 11850 SH SOLE 0 11849 0 0 PAYCHEX INC COM Stock 704326107 221260 1858 SH SOLE 0 1857 0 0 ISHARES TREASURY FLOATING RATE BOND ETF ETF 46434V860 2534502 50218 SH SOLE 0 50218 0 0 AGNC INVT CORP COM REIT 00123Q104 5075329 517363 SH SOLE 0 517362 0 0 PROLOGIS INC. 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INDEX ETF ETF 921946406 13797576 123601 SH SOLE 0 123600 0 0 TEVA PHARMACEUTICAL INDS LTD SPONSORED ADS ADR 881624209 130949 12543 SH SOLE 0 12543 0 0 PFIZER INC COM Stock 717081103 3491576 121277 SH SOLE 0 121277 0 0 ISHARES IBOXX $ INVESTMENT GRADE CORPORATE BOND ETF ETF 464287242 1086933 9822 SH SOLE 0 9822 0 0 MORGAN STANLEY COM NEW Stock 617446448 2407380 25816 SH SOLE 0 25816 0 0 3M CO COM Stock 88579Y101 1396721 12776 SH SOLE 0 12776 0 0 KLA CORP COM NEW Stock 482480100 507011 872 SH SOLE 0 872 0 0 ISHARES MSCI USA VALUE FACTOR ETF ETF 46432F388 703366 6953 SH SOLE 0 6953 0 0 GILEAD SCIENCES INC COM Stock 375558103 539365 6658 SH SOLE 0 6658 0 0 CATERPILLAR INC COM Stock 149123101 896869 3033 SH SOLE 0 3033 0 0 ALPHABET INC CAP STK CL C Stock 02079K107 9581755 67989 SH SOLE 0 67989 0 0 AMERICAN EXPRESS CO COM Stock 025816109 296769 1584 SH SOLE 0 1584 0 0 AMGEN INC COM Stock 031162100 3024540 10501 SH SOLE 0 10501 0 0 APPLIED MATLS INC COM Stock 038222105 747771 4614 SH SOLE 0 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