0001756283-20-000004.txt : 20201109 0001756283-20-000004.hdr.sgml : 20201109 20201109132951 ACCESSION NUMBER: 0001756283-20-000004 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20200930 FILED AS OF DATE: 20201109 DATE AS OF CHANGE: 20201109 EFFECTIVENESS DATE: 20201109 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Bell Rock Capital LLC CENTRAL INDEX KEY: 0001756283 IRS NUMBER: 841659837 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-18929 FILM NUMBER: 201296968 BUSINESS ADDRESS: STREET 1: 35568 AIRPORT ROAD CITY: REHOBOTH BEACH STATE: DE ZIP: 19971 BUSINESS PHONE: 302-227-7607 MAIL ADDRESS: STREET 1: 35568 AIRPORT ROAD CITY: REHOBOTH BEACH STATE: DE ZIP: 19971 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001756283 XXXXXXXX 09-30-2020 09-30-2020 Bell Rock Capital LLC

35568 AIRPORT ROAD REHOBOTH BEACH DE 19971

13F HOLDINGS REPORT 028-18929 N Jacquelyn Blue 302-227-7608 Jackqueline Blue Rehoboth Beach DE 11-09-2020 0 81 82467 false INFORMATION TABLE 2 2020Q3.xml BRC 2020Q3 13F ISHARES TR CORE S&P500 ETF 464287200 293 871 SH SOLE 0 0 0 871 AMAZON COM INC COM 023135106 6527 2073 SH SOLE 0 0 0 2073 INVESCO QQQ TR UNIT SER 1 46090E103 2011 7239 SH SOLE 0 0 0 7239 KEYCORP COM 493267108 2213 185488 SH SOLE 0 0 0 185488 DISNEY WALT CO COM DISNEY 254687106 1941 15642 SH SOLE 0 0 0 15642 HONEYWELL INTL INC COM 438516106 418 2539 SH SOLE 0 0 0 2539 SHERWIN WILLIAMS CO COM 824348106 205 295 SH SOLE 0 0 0 295 JOHNSON & JOHNSON COM 478160104 730 4905 SH SOLE 0 0 0 4905 CHEVRON CORP NEW COM 166764100 215 2980 SH SOLE 0 0 0 2980 MICROSOFT CORP COM 594918104 2143 10190 SH SOLE 0 0 0 10190 AT&T INC COM 00206R102 430 15072 SH SOLE 0 0 0 15072 INTERNATIONAL BUSINESS MACHS COM 459200101 696 5718 SH SOLE 0 0 0 5718 COCA COLA CO COM 191216100 577 11693 SH SOLE 0 0 0 11693 VERIZON COMMUNICATIONS INC COM 92343V104 215 3619 SH SOLE 0 0 0 3619 ISHARES INC MSCI STH KOR ETF 464286772 271 4142 SH SOLE 0 0 0 4142 BK OF AMERICA CORP COM 060505104 283 11744 SH SOLE 0 0 0 11744 TARGET CORP COM 87612E106 1993 12662 SH SOLE 0 0 0 12662 COSTCO WHSL CORP NEW COM 22160K105 1662 4682 SH SOLE 0 0 0 4682 LILLY ELI & CO COM 532457108 271 1833 SH SOLE 0 0 0 1833 DIAGEO PLC SPON ADR NEW 25243Q205 820 5954 SH SOLE 0 0 0 5954 MERCK & CO. INC COM 58933Y105 242 2919 SH SOLE 0 0 0 2919 PROCTER AND GAMBLE CO COM 742718109 1739 12513 SH SOLE 0 0 0 12513 HOME DEPOT INC COM 437076102 1100 3959 SH SOLE 0 0 0 3959 MCDONALDS CORP COM 580135101 2347 10693 SH SOLE 0 0 0 10693 FORD MTR CO DEL COM 345370860 2148 322488 SH SOLE 0 0 0 322488 APPLE INC COM 037833100 13982 120730 SH SOLE 0 0 0 120730 CAMPBELL SOUP CO COM 134429109 1798 37177 SH SOLE 0 0 0 37177 UNITED STATES STL CORP NEW COM 912909108 149 20297 SH SOLE 0 0 0 20297 VANGUARD WORLD FDS CONSUM STP ETF 92204A207 300 1834 SH SOLE 0 0 0 1834 AMERICAN EXPRESS CO COM 025816109 1382 13786 SH SOLE 0 0 0 13786 KELLOGG CO COM 487836108 520 8054 SH SOLE 0 0 0 8054 PUBLIC SVC ENTERPRISE GRP IN COM 744573106 214 3906 SH SOLE 0 0 0 3906 PIMCO HIGH INCOME FD COM SHS 722014107 172 31402 SH SOLE 0 0 0 31402 NETFLIX INC COM 64110L106 1510 3019 SH SOLE 0 0 0 3019 JETBLUE AWYS CORP COM 477143101 329 29042 SH SOLE 0 0 0 29042 CARNIVAL CORP UNIT 99/99/9999 143658300 403 26560 SH SOLE 0 0 0 26560 CLOROX CO DEL COM 189054109 1203 5725 SH SOLE 0 0 0 5725 CHURCH & DWIGHT INC COM 171340102 3352 35775 SH SOLE 0 0 0 35775 CALLAWAY GOLF CO COM 131193104 489 25557 SH SOLE 0 0 0 25557 ICICI BANK LIMITED ADR 45104G104 174 17743 SH SOLE 0 0 0 17743 MGM RESORTS INTERNATIONAL COM 552953101 236 10850 SH SOLE 0 0 0 10850 SPDR GOLD TR GOLD SHS 78463V107 315 1778 SH SOLE 0 0 0 1778 VANGUARD INDEX FDS MID CAP ETF 922908629 496 2814 SH SOLE 0 0 0 2814 VANGUARD INDEX FDS REAL ESTATE ETF 922908553 248 3144 SH SOLE 0 0 0 3144 MCCORMICK & CO INC COM NON VTG 579780206 324 1671 SH SOLE 0 0 0 1671 VANGUARD INDEX FDS SML CP GRW ETF 922908595 288 1338 SH SOLE 0 0 0 1338 VANGUARD WORLD FDS UTILITIES ETF 92204A876 614 4756 SH SOLE 0 0 0 4756 PIMCO INCOME STRATEGY FD II COM 72201J104 99 10872 SH SOLE 0 0 0 10872 VANGUARD WORLD FDS INF TECH ETF 92204A702 422 1356 SH SOLE 0 0 0 1356 VANGUARD WORLD FDS CONSUM DIS ETF 92204A108 285 1214 SH SOLE 0 0 0 1214 VALLEY NATL BANCORP COM 919794107 184 26913 SH SOLE 0 0 0 26913 MASTERCARD INCORPORATED CL A 57636Q104 626 1851 SH SOLE 0 0 0 1851 ISHARES TR US AER DEF ETF 464288760 1943 12265 SH SOLE 0 0 0 12265 PROSHARES TR PSHS ULTRA QQQ 74347R206 5012 54691 SH SOLE 0 0 0 54691 VANGUARD BD INDEX FDS SHORT TRM BOND 921937827 315 3793 SH SOLE 0 0 0 3793 PROSHARES TR ULTRA FNCLS NEW 74347X633 515 16654 SH SOLE 0 0 0 16654 FIRST TR EXCHANGE TRADED FD WTR ETF 33733B100 277 4576 SH SOLE 0 0 0 4576 FIRST TR EXCHANGE TRADED FD HLTH CARE ALPH 33734X143 203 2138 SH SOLE 0 0 0 2138 ISHARES TR CRE U S REIT ETF 464288521 257 5879 SH SOLE 0 0 0 5879 VISA INC COM CL A 92826C839 1821 9107 SH SOLE 0 0 0 9107 SPDR SER TR PORTFOLIO S&P500 78464A854 373 9473 SH SOLE 0 0 0 9473 ISHARES TR NEW YORK MUN ETF 464288323 430 7481 SH SOLE 0 0 0 7481 ULTA BEAUTY INC COM 90384S303 680 3035 SH SOLE 0 0 0 3035 MALVERN BANCORP INC COM 561409103 656 55589 SH SOLE 0 0 0 55589 ISHARES TR AGENCY BOND ETF 464288166 417 3445 SH SOLE 0 0 0 3445 SPDR SER TR PORTFOLIO INTRMD 78464A375 362 9848 SH SOLE 0 0 0 9848 VANGUARD SCOTTSDALE FDS INT-TERM CORP 92206C870 433 4516 SH SOLE 0 0 0 4516 PROSHARES TR ULTRPRO S&P500 74347X864 464 8296 SH SOLE 0 0 0 8296 BLACKROCK TAX MUNICPAL BD TR SHS 09248X100 534 20603 SH SOLE 0 0 0 20603 SPDR SER TR HLTH CR EQUIP 78464A581 389 3997 SH SOLE 0 0 0 3997 VANECK VECTORS ETF TR INVT GRADE FLTG 92189F486 223 8834 SH SOLE 0 0 0 8834 ISHARES TR FLTG RATE NT ETF 46429B655 358 7055 SH SOLE 0 0 0 7055 SPDR SER TR AEROSPACE DEF 78464A631 339 3881 SH SOLE 0 0 0 3881 FACEBOOK INC CL A 30303M102 273 1043 SH SOLE 0 0 0 1043 RH COM 74967X103 228 596 SH SOLE 0 0 0 596 ALIBABA GROUP HLDG LTD SPONSORED ADS 01609W102 438 1490 SH SOLE 0 0 0 1490 ISHARES TR MSCI INDIA SM CP 46429B614 358 9981 SH SOLE 0 0 0 9981 ETSY INC COM 29786A106 229 1880 SH SOLE 0 0 0 1880 INNOVATIVE INDL PPTYS INC COM 45781V101 2511 20234 SH SOLE 0 0 0 20234 PROSHARES TR PET CARE ETF 74348A145 386 6445 SH SOLE 0 0 0 6445 CHEWY INC CL A 16679L109 439 8002 SH SOLE 0 0 0 8002