0001756283-20-000003.txt : 20200804 0001756283-20-000003.hdr.sgml : 20200804 20200804135412 ACCESSION NUMBER: 0001756283-20-000003 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20200630 FILED AS OF DATE: 20200804 DATE AS OF CHANGE: 20200804 EFFECTIVENESS DATE: 20200804 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Bell Rock Capital LLC CENTRAL INDEX KEY: 0001756283 IRS NUMBER: 841659837 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-18929 FILM NUMBER: 201072607 BUSINESS ADDRESS: STREET 1: 35568 AIRPORT ROAD CITY: REHOBOTH BEACH STATE: DE ZIP: 19971 BUSINESS PHONE: 302-227-7607 MAIL ADDRESS: STREET 1: 35568 AIRPORT ROAD CITY: REHOBOTH BEACH STATE: DE ZIP: 19971 13F-HR 1 primary_doc.xml 13F-HR LIVE false false true 0001756283 XXXXXXXX 06-30-2020 06-30-2020 Bell Rock Capital LLC

35568 AIRPORT ROAD REHOBOTH BEACH DE 19971

13F HOLDINGS REPORT 028-18929 N Jacquelyn Blue 3022277608 Jacquelyn Blue REHOBOTH BEACH DE 08-04-2020 0 78 77025 false INFORMATION TABLE 2 2020Q2.xml 2Q2020 13F BRC ISHARES TR CORE S&P500 ETF 464287200 327 1056 SH SOLE 0 0 0 1056 AMAZON COM INC COM 023135106 5951 2157 SH SOLE 0 0 0 2157 INVESCO QQQ TR UNIT SER 1 46090E103 1739 7023 SH SOLE 0 0 0 7023 KEYCORP COM 493267108 2241 184019 SH SOLE 0 0 0 184019 DISNEY WALT CO COM DISNEY 254687106 1967 17640 SH SOLE 0 0 0 17640 HONEYWELL INTL INC COM 438516106 356 2461 SH SOLE 0 0 0 2461 JOHNSON & JOHNSON COM 478160104 637 4531 SH SOLE 0 0 0 4531 CHEVRON CORP NEW COM 166764100 230 2579 SH SOLE 0 0 0 2579 MICROSOFT CORP COM 594918104 2334 11470 SH SOLE 0 0 0 11470 AT&T INC COM 00206R102 495 16363 SH SOLE 0 0 0 16363 INTERNATIONAL BUSINESS MACHS COM 459200101 949 7859 SH SOLE 0 0 0 7859 COCA COLA CO COM 191216100 451 10102 SH SOLE 0 0 0 10102 VERIZON COMMUNICATIONS INC COM 92343V104 249 4514 SH SOLE 0 0 0 4514 ISHARES INC MSCI BRAZIL ETF 464286400 225 7813 SH SOLE 0 0 0 7813 ISHARES INC MSCI STH KOR ETF 464286772 347 6074 SH SOLE 0 0 0 6074 BK OF AMERICA CORP COM 060505104 280 11806 SH SOLE 0 0 0 11806 TARGET CORP COM 87612E106 1690 14095 SH SOLE 0 0 0 14095 COSTCO WHSL CORP NEW COM 22160K105 1629 5372 SH SOLE 0 0 0 5372 LILLY ELI & CO COM 532457108 300 1826 SH SOLE 0 0 0 1826 DIAGEO P L C SPON ADR NEW 25243Q205 1518 11298 SH SOLE 0 0 0 11298 MERCK & CO. INC COM 58933Y105 226 2919 SH SOLE 0 0 0 2919 PROCTER AND GAMBLE CO COM 742718109 1735 14510 SH SOLE 0 0 0 14510 HOME DEPOT INC COM 437076102 943 3766 SH SOLE 0 0 0 3766 MCDONALDS CORP COM 580135101 2075 11248 SH SOLE 0 0 0 11248 FORD MTR CO DEL COM 345370860 2205 362654 SH SOLE 0 0 0 362654 APPLE INC COM 037833100 11754 32220 SH SOLE 0 0 0 32220 CAMPBELL SOUP CO COM 134429109 2109 42491 SH SOLE 0 0 0 42491 UNITED STATES STL CORP NEW COM 912909108 164 22692 SH SOLE 0 0 0 22692 VANGUARD WORLD FDS CONSUM STP ETF 92204A207 212 1417 SH SOLE 0 0 0 1417 AMERICAN EXPRESS CO COM 025816109 1365 14341 SH SOLE 0 0 0 14341 KELLOGG CO COM 487836108 538 8144 SH SOLE 0 0 0 8144 PUBLIC SVC ENTERPRISE GRP IN COM 744573106 207 4202 SH SOLE 0 0 0 4202 PIMCO HIGH INCOME FD COM SHS 722014107 167 31212 SH SOLE 0 0 0 31212 NETFLIX INC COM 64110L106 1592 3498 SH SOLE 0 0 0 3498 JETBLUE AWYS CORP COM 477143101 378 34707 SH SOLE 0 0 0 34707 CARNIVAL CORP UNIT 99/99/9999 143658300 463 28169 SH SOLE 0 0 0 28169 CLOROX CO DEL COM 189054109 1192 5434 SH SOLE 0 0 0 5434 CHURCH & DWIGHT INC COM 171340102 2837 36705 SH SOLE 0 0 0 36705 CALLAWAY GOLF CO COM 131193104 810 46242 SH SOLE 0 0 0 46242 ICICI BANK LIMITED ADR 45104G104 208 22388 SH SOLE 0 0 0 22388 MGM RESORTS INTERNATIONAL COM 552953101 240 14287 SH SOLE 0 0 0 14287 SPDR GOLD TR GOLD SHS 78463V107 303 1809 SH SOLE 0 0 0 1809 VANGUARD INDEX FDS MID CAP ETF 922908629 388 2364 SH SOLE 0 0 0 2364 VANGUARD INDEX FDS REAL ESTATE ETF 922908553 200 2547 SH SOLE 0 0 0 2547 MCCORMICK & CO INC COM NON VTG 579780206 210 1168 SH SOLE 0 0 0 1168 VANGUARD WORLD FDS UTILITIES ETF 92204A876 437 3533 SH SOLE 0 0 0 3533 PIMCO INCOME STRATEGY FD II COM 72201J104 93 10688 SH SOLE 0 0 0 10688 VANGUARD WORLD FDS INF TECH ETF 92204A702 323 1159 SH SOLE 0 0 0 1159 VANGUARD WORLD FDS CONSUM DIS ETF 92204A108 208 1040 SH SOLE 0 0 0 1040 VALLEY NATL BANCORP COM 919794107 203 25903 SH SOLE 0 0 0 25903 MASTERCARD INCORPORATED CL A 57636Q104 528 1787 SH SOLE 0 0 0 1787 ISHARES TR US AER DEF ETF 464288760 2606 15819 SH SOLE 0 0 0 15819 PROSHARES TR PSHS ULTRA QQQ 74347R206 4919 33305 SH SOLE 0 0 0 33305 VANGUARD BD INDEX FDS SHORT TRM BOND 921937827 202 2427 SH SOLE 0 0 0 2427 PROSHARES TR ULTRA FNCLS NEW 74347X633 627 21559 SH SOLE 0 0 0 21559 FIRST TR EXCHANGE TRADED FD HLTH CARE ALPH 33734X143 246 2722 SH SOLE 0 0 0 2722 ISHARES TR CRE U S REIT ETF 464288521 278 6403 SH SOLE 0 0 0 6403 VISA INC COM CL A 92826C839 1773 9179 SH SOLE 0 0 0 9179 SPDR SER TR PORTFOLIO S&P500 78464A854 352 9701 SH SOLE 0 0 0 9701 ISHARES TR NEW YORK MUN ETF 464288323 429 7455 SH SOLE 0 0 0 7455 MALVERN BANCORP INC COM 561409103 701 55089 SH SOLE 0 0 0 55089 ISHARES TR AGENCY BOND ETF 464288166 403 3326 SH SOLE 0 0 0 3326 SPDR SER TR PORTFOLIO INTRMD 78464A375 385 10527 SH SOLE 0 0 0 10527 VANGUARD SCOTTSDALE FDS INT-TERM CORP 92206C870 315 3309 SH SOLE 0 0 0 3309 PROSHARES TR ULTRPRO S&P500 74347X864 557 12546 SH SOLE 0 0 0 12546 BLACKROCK TAX MUNICPAL BD TR SHS 09248X100 511 20507 SH SOLE 0 0 0 20507 SPDR SER TR HLTH CR EQUIP 78464A581 288 3226 SH SOLE 0 0 0 3226 ISHARES TR FLTG RATE NT ETF 46429B655 228 4511 SH SOLE 0 0 0 4511 SPDR SER TR AEROSPACE DEF 78464A631 272 3101 SH SOLE 0 0 0 3101 PROSHARES TR II SHT VIX ST TRM 74347W130 63 2000 SH SOLE 0 0 0 2000 RH COM 74967X103 233 935 SH SOLE 0 0 0 935 ALIBABA GROUP HLDG LTD SPONSORED ADS 01609W102 321 1490 SH SOLE 0 0 0 1490 ISHARES TR MSCI INDIA SM CP 46429B614 335 11480 SH SOLE 0 0 0 11480 ETSY INC COM 29786A106 264 2483 SH SOLE 0 0 0 2483 INNOVATIVE INDL PPTYS INC COM 45781V101 1813 20597 SH SOLE 0 0 0 20597 PROSHARES TR PET CARE ETF 74348A145 311 6291 SH SOLE 0 0 0 6291 CHEWY INC CL A 16679L109 363 8128 SH SOLE 0 0 0 8128 PROSHARES TR II SHT VIX ST TRM 74347W130 2 40000 SH Call SOLE 0 0 0 40000