0001756283-20-000002.txt : 20200507 0001756283-20-000002.hdr.sgml : 20200507 20200507134411 ACCESSION NUMBER: 0001756283-20-000002 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20200331 FILED AS OF DATE: 20200507 DATE AS OF CHANGE: 20200507 EFFECTIVENESS DATE: 20200507 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Bell Rock Capital LLC CENTRAL INDEX KEY: 0001756283 IRS NUMBER: 841659837 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-18929 FILM NUMBER: 20855650 BUSINESS ADDRESS: STREET 1: 35568 AIRPORT ROAD CITY: REHOBOTH BEACH STATE: DE ZIP: 19971 BUSINESS PHONE: 302-227-7607 MAIL ADDRESS: STREET 1: 35568 AIRPORT ROAD CITY: REHOBOTH BEACH STATE: DE ZIP: 19971 13F-HR 1 primary_doc.xml 13F-HR LIVE false true false 0001756283 XXXXXXXX 03-31-2020 03-31-2020 Bell Rock Capital LLC

35568 AIRPORT ROAD REHOBOTH BEACH DE 19971

13F HOLDINGS REPORT 028-18929 N Jacquelyn Blue 302-227-7608 Jacquelyn Blue REHOBOTH BEACH DE 05-07-2020 0 70 64449 false INFORMATION TABLE 2 2020Q1.xml 1Q2020BRC13F ISHARES TR CORE S&P500 ETF 464287200 272 1052 SH SOLE 0 0 0 1052 AMAZON COM INC COM 023135106 5157 2645 SH SOLE 0 0 0 2645 INVESCO QQQ TR UNIT SER 1 46090E103 1217 6392 SH SOLE 0 0 0 6392 KEYCORP COM 493267108 1864 179780 SH SOLE 0 0 0 179780 DISNEY WALT CO COM DISNEY 254687106 1618 16751 SH SOLE 0 0 0 16751 HONEYWELL INTL INC COM 438516106 326 2438 SH SOLE 0 0 0 2438 SHERWIN WILLIAMS CO COM 824348106 233 507 SH SOLE 0 0 0 507 JOHNSON & JOHNSON COM 478160104 511 3897 SH SOLE 0 0 0 3897 CHEVRON CORP NEW COM 166764100 211 2910 SH SOLE 0 0 0 2910 MICROSOFT CORP COM 594918104 1913 12128 SH SOLE 0 0 0 12128 AT&T INC COM 00206R102 476 16346 SH SOLE 0 0 0 16346 INTERNATIONAL BUSINESS MACHS COM 459200101 874 7879 SH SOLE 0 0 0 7879 COCA COLA CO COM 191216100 572 12927 SH SOLE 0 0 0 12927 VERIZON COMMUNICATIONS INC COM 92343V104 248 4621 SH SOLE 0 0 0 4621 ISHARES INC MSCI BRAZIL ETF 464286400 204 8661 SH SOLE 0 0 0 8661 ISHARES INC MSCI STH KOR ETF 464286772 254 5403 SH SOLE 0 0 0 5403 BK OF AMERICA CORP COM 060505104 275 12945 SH SOLE 0 0 0 12945 TARGET CORP COM 87612E106 1288 13854 SH SOLE 0 0 0 13854 COSTCO WHSL CORP NEW COM 22160K105 1597 5602 SH SOLE 0 0 0 5602 LILLY ELI & CO COM 532457108 252 1819 SH SOLE 0 0 0 1819 DIAGEO P L C SPON ADR NEW 25243Q205 1367 10754 SH SOLE 0 0 0 10754 MERCK & CO. INC COM 58933Y105 226 2943 SH SOLE 0 0 0 2943 PROCTER & GAMBLE CO COM 742718109 1539 13992 SH SOLE 0 0 0 13992 HOME DEPOT INC COM 437076102 661 3543 SH SOLE 0 0 0 3543 MCDONALDS CORP COM 580135101 1876 11345 SH SOLE 0 0 0 11345 FORD MTR CO DEL COM 345370860 1497 309845 SH SOLE 0 0 0 309845 APPLE INC COM 037833100 8272 32528 SH SOLE 0 0 0 32528 CAMPBELL SOUP CO COM 134429109 2026 43893 SH SOLE 0 0 0 43893 UNITED STATES STL CORP NEW COM 912909108 142 22500 SH SOLE 0 0 0 22500 AMERICAN EXPRESS CO COM 025816109 1084 12657 SH SOLE 0 0 0 12657 KELLOGG CO COM 487836108 514 8565 SH SOLE 0 0 0 8565 PIMCO HIGH INCOME FD COM SHS 722014107 152 30964 SH SOLE 0 0 0 30964 NETFLIX INC COM 64110L106 1400 3728 SH SOLE 0 0 0 3728 JETBLUE AWYS CORP COM 477143101 170 19000 SH SOLE 0 0 0 19000 CARNIVAL CORP UNIT 99/99/9999 143658300 146 11121 SH SOLE 0 0 0 11121 CLOROX CO DEL COM 189054109 1041 6010 SH SOLE 0 0 0 6010 CHURCH & DWIGHT INC COM 171340102 2595 40429 SH SOLE 0 0 0 40429 CALLAWAY GOLF CO COM 131193104 331 32360 SH SOLE 0 0 0 32360 ICICI BANK LIMITED ADR 45104G104 160 18831 SH SOLE 0 0 0 18831 SPDR GOLD TRUST GOLD SHS 78463V107 347 2347 SH SOLE 0 0 0 2347 VANGUARD WORLD FDS UTILITIES ETF 92204A876 295 2417 SH SOLE 0 0 0 2417 PIMCO INCOME STRATEGY FD II COM 72201J104 80 10490 SH SOLE 0 0 0 10490 VALLEY NATL BANCORP COM 919794107 189 25899 SH SOLE 0 0 0 25899 MASTERCARD INC CL A 57636Q104 514 2127 SH SOLE 0 0 0 2127 ISHARES TR US AER DEF ETF 464288760 2201 15303 SH SOLE 0 0 0 15303 PROSHARES TR PSHS ULTRA QQQ 74347R206 4473 49937 SH SOLE 0 0 0 49937 FIRST TR EXCHANGE-TRADED FD NY ARCA BIOTECH 33733E203 217 1656 SH SOLE 0 0 0 1656 VANGUARD BD INDEX FDS SHORT TRM BOND 921937827 329 4004 SH SOLE 0 0 0 4004 PROSHARES TR ULTRA FNCLS NEW 74347X633 541 22799 SH SOLE 0 0 0 22799 FIRST TR EXCHANGE TRADED FD HLTH CARE ALPH 33734X143 631 8530 SH SOLE 0 0 0 8530 ISHARES TR CRE U S REIT ETF 464288521 273 6966 SH SOLE 0 0 0 6966 VISA INC COM CL A 92826C839 1627 10101 SH SOLE 0 0 0 10101 SPDR SER TR PORTFOLIO S&P500 78464A854 328 10831 SH SOLE 0 0 0 10831 ISHARES TR NEW YORK MUN ETF 464288323 421 7447 SH SOLE 0 0 0 7447 MALVERN BANCORP INC COM 561409103 636 51939 SH SOLE 0 0 0 51939 ISHARES TR MSCI ACWI ETF 464288257 203 3247 SH SOLE 0 0 0 3247 ISHARES TR AGENCY BOND ETF 464288166 440 3649 SH SOLE 0 0 0 3649 SPDR SER TR PORTFOLIO INTRMD 78464A375 415 12214 SH SOLE 0 0 0 12214 VANGUARD SCOTTSDALE FDS INT-TERM CORP 92206C870 254 2918 SH SOLE 0 0 0 2918 PROSHARES TR ULTRPRO S&P500 74347X864 553 20000 SH SOLE 0 0 0 20000 BLACKROCK TAX MUNICPAL BD TR SHS 09248X100 445 20400 SH SOLE 0 0 0 20400 ISHARES TR FLTG RATE NT ETF 46429B655 217 4449 SH SOLE 0 0 0 4449 PROSHARES TR II SHT VIX ST TRM 74347W130 31 1000 SH SOLE 0 0 0 1000 ALIBABA GROUP HLDG LTD SPONSORED ADS 01609W102 290 1490 SH SOLE 0 0 0 1490 ISHARES TR MSCI INDIA SM CP 46429B614 353 15257 SH SOLE 0 0 0 15257 INNOVATIVE INDL PPTYS INC COM 45781V101 1527 20106 SH SOLE 0 0 0 20106 ISHARES TR BROAD USD HIGH 46435U853 1427 40190 SH SOLE 0 0 0 40190 PROSHARES TR PET CARE ETF 74348A145 324 8341 SH SOLE 0 0 0 8341 CHEWY INC CL A 16679L109 293 7819 SH SOLE 0 0 0 7819 PROSHARES TR II SHT VIX ST TRM 74347W130 14 20000 SH Call SOLE 0 0 0 20000