0001580642-20-000288.txt : 20200122
0001580642-20-000288.hdr.sgml : 20200122
20200122172140
ACCESSION NUMBER: 0001580642-20-000288
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20191231
FILED AS OF DATE: 20200122
DATE AS OF CHANGE: 20200122
EFFECTIVENESS DATE: 20200122
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Lucia Wealth Services, LLC
CENTRAL INDEX KEY: 0001730471
IRS NUMBER: 271742056
STATE OF INCORPORATION: CA
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-18394
FILM NUMBER: 20539647
BUSINESS ADDRESS:
STREET 1: 13520 EVENING CREEK DRIVE N
STREET 2: SUITE 300
CITY: SAN DIEGO
STATE: CA
ZIP: 92128
BUSINESS PHONE: 800-644-1150
MAIL ADDRESS:
STREET 1: 13520 EVENING CREEK DRIVE N
STREET 2: SUITE 300
CITY: SAN DIEGO
STATE: CA
ZIP: 92128
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0001730471
XXXXXXXX
12-31-2019
12-31-2019
false
Lucia Wealth Services, LLC
13520 Evening Creek Drive N
Suite 300
San Diego
CA
92128
13F HOLDINGS REPORT
028-18394
N
Viktoria Palermo
Chief Compliance Officer
800-644-1150-1277
/s/ Viktoria Palermo
San Diego
CA
01-22-2020
0
185
325752
INFORMATION TABLE
2
infotable.xml
SPDR SERIES TRUST
NUVEEN BRC MUNIC
78468R721
688
13604
SH
SOLE
0
0
13604
WISDOMTREE TR
US MIDCAP DIVID
97717W505
479
12600
SH
SOLE
0
0
12600
PROCTER & GAMBLE CO
COM
742718109
29
236
SH
SOLE
0
0
236
HEALTHCARE TR AMER INC
CL A NEW
42225P501
15
500
SH
SOLE
0
0
500
SPDR SERIES TRUST
PORTFLI INTRMDIT
78464A672
4333
140080
SH
SOLE
0
0
140080
ISHARES TR
SELECT DIVID ETF
464287168
1205
11402
SH
SOLE
0
0
11402
PEPSICO INC
COM
713448108
48
350
SH
SOLE
0
0
350
MCCORMICK & CO INC
COM NON VTG
579780206
6431
37890
SH
SOLE
0
0
37890
SPDR SERIES TRUST
PORTFLI MORTGAGE
78464A383
736
28187
SH
SOLE
0
0
28187
XILINX INC
COM
983919101
1604
16408
SH
SOLE
0
0
16408
SSGA ACTIVE ETF TR
SPDR TR TACTIC
78467V848
466
9513
SH
SOLE
0
0
9513
VANECK VECTORS ETF TRUST
PFD SECS EX FINL
92189F429
1434
70896
SH
SOLE
0
0
70896
KIMBERLY CLARK CORP
COM
494368103
13029
94723
SH
SOLE
0
0
94723
SPDR INDEX SHS FDS
S&P EMKTSC ETF
78463X756
274
5957
SH
SOLE
0
0
5957
SOUTHERN CO
COM
842587107
58
910
SH
SOLE
0
0
910
ISHARES INC
MLT FCTR EMG MKT
46434G889
4612
101250
SH
SOLE
0
0
101250
ISHARES TR
S&P 500 GRWT ETF
464287309
19
100
SH
SOLE
0
0
100
DISNEY WALT CO
COM DISNEY
254687106
1262
8728
SH
SOLE
0
0
8728
VANGUARD SCOTTSDALE FDS
MORTG-BACK SEC
92206C771
5098
95872
SH
SOLE
0
0
95872
ISHARES TR
SHRT NAT MUN ETF
464288158
1684
15770
SH
SOLE
0
0
15770
ISHARES GOLD TRUST
ISHARES
464285105
4245
292754
SH
SOLE
0
0
292754
ISHARES TR
RUSSELL 2000 ETF
464287655
59
355
SH
SOLE
0
0
355
JOHNSON & JOHNSON
COM
478160104
23911
163921
SH
SOLE
0
0
163921
AMERICAN FIN TR INC
COM CLASS A
02607T109
125
9452
SH
SOLE
0
0
9452
CISCO SYS INC
COM
17275R102
63
1319
SH
SOLE
0
0
1319
VANGUARD GROUP
DIV APP ETF
921908844
2076
16654
SH
SOLE
0
0
16654
FIRST TR VALUE LINE DIVID IN
SHS
33734H106
405
11228
SH
SOLE
0
0
11228
AMERICAN ELEC PWR CO INC
COM
025537101
48
509
SH
SOLE
0
0
509
MERCK & CO INC
COM
58933Y105
2517
27675
SH
SOLE
0
0
27675
ALTRIA GROUP INC
COM
02209S103
64
1275
SH
SOLE
0
0
1275
TARGET CORP
COM
87612E106
784
6116
SH
SOLE
0
0
6116
ALPHABET INC
CAP STK CL A
02079K305
135
101
SH
SOLE
0
0
101
DELTA AIR LINES INC DEL
COM NEW
247361702
1925
32921
SH
SOLE
0
0
32921
NUVEEN CA QUALTY MUN INCOME
COM
67066Y105
3
205
SH
SOLE
0
0
205
ROCKWELL AUTOMATION INC
COM
773903109
7
36
SH
SOLE
0
0
36
AMAZON COM INC
COM
023135106
392
212
SH
SOLE
0
0
212
SPDR SERIES TRUST
PORTFOLIO SHORT
78464A474
543
17596
SH
SOLE
0
0
17596
VERIZON COMMUNICATIONS INC
COM
92343V104
60
972
SH
SOLE
0
0
972
FS KKR CAPITAL CORP
COM
302635107
157
25622
SH
SOLE
0
0
25622
ALPS ETF TR
ALERIAN MLP
00162Q866
17
1943
SH
SOLE
0
0
1943
COLONY CR REAL ESTATE INC
COM CL A
19625T101
25
1905
SH
SOLE
0
0
1905
ISHARES TR
PFD AND INCM SEC
464288687
38
1000
SH
SOLE
0
0
1000
MICROSOFT CORP
COM
594918104
17178
108926
SH
SOLE
0
0
108926
GLOBAL NET LEASE INC
COM NEW
379378201
40
1959
SH
SOLE
0
0
1959
SEMPRA ENERGY
COM
816851109
24
156
SH
SOLE
0
0
156
CLOROX CO DEL
COM
189054109
8283
53946
SH
SOLE
0
0
53946
SPDR SERIES TRUST
BLOMBERG BRC INV
78468R200
658
21427
SH
SOLE
0
0
21427
COMCAST CORP NEW
CL A
20030N101
2050
45597
SH
SOLE
0
0
45597
FLEXSHARES TR
QUALT DIVD IDX
33939L860
165
3400
SH
SOLE
0
0
3400
SPDR INDEX SHS FDS
PORTFOLIO DEVLPD
78463X889
346
11027
SH
SOLE
0
0
11027
ISHARES TR
MULTIFACTOR USA
46434V282
6937
201176
SH
SOLE
0
0
201176
AMERICAN EXPRESS CO
COM
025816109
2205
17715
SH
SOLE
0
0
17715
AFLAC INC
COM
001055102
732
13841
SH
SOLE
0
0
13841
INTERNATIONAL BUSINESS MACHS
COM
459200101
46
345
SH
SOLE
0
0
345
WELLS FARGO CO NEW
COM
949746101
6
104
SH
SOLE
0
0
104
AUTOMATIC DATA PROCESSING IN
COM
053015103
13590
79709
SH
SOLE
0
0
79709
STARBUCKS CORP
COM
855244109
142
1610
SH
SOLE
0
0
1610
SELECT SECTOR SPDR TR
ENERGY
81369Y506
65
1080
SH
SOLE
0
0
1080
PREFERRED APT CMNTYS INC
COM
74039L103
108
8090
SH
SOLE
0
0
8090
ZYNGA INC
CL A
98986T108
121
19779
SH
SOLE
0
0
19779
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
410
1387
SH
SOLE
0
0
1387
SPDR SERIES TRUST
BLOOMBERG BRCLYS
78468R622
325
2967
SH
SOLE
0
0
2967
GLAXOSMITHKLINE PLC
SPONSORED ADR
37733W105
18
386
SH
SOLE
0
0
386
NETFLIX INC
COM
64110L106
6
20
SH
SOLE
0
0
20
LILLY ELI & CO
COM
532457108
157
1196
SH
SOLE
0
0
1196
VISA INC
COM CL A
92826C839
584
3109
SH
SOLE
0
0
3109
CROWN CASTLE INTL CORP NEW
COM
22822V101
2124
14944
SH
SOLE
0
0
14944
UNITED TECHNOLOGIES CORP
COM
913017109
628
4191
SH
SOLE
0
0
4191
EXXON MOBIL CORP
COM
30231G102
90
1291
SH
SOLE
0
0
1291
UNITED PARCEL SERVICE INC
CL B
911312106
973
8312
SH
SOLE
0
0
8312
UNITEDHEALTH GROUP INC
COM
91324P102
91
311
SH
SOLE
0
0
311
BERKSHIRE HATHAWAY INC DEL
CL A
084670108
1698
5
SH
SOLE
0
0
5
SSGA ACTIVE ETF TR
MFS SYS GWT EQ
78467V889
418
4668
SH
SOLE
0
0
4668
FIRST TR EXCH TRADED FD III
HORIZON DMST ETF
33739P889
11052
397279
SH
SOLE
0
0
397279
GOLDMAN SACHS ETF TR
EQUITY ETF
381430503
953
14730
SH
SOLE
0
0
14730
WASTE MGMT INC DEL
COM
94106L109
23
200
SH
SOLE
0
0
200
ABBOTT LABS
COM
002824100
14
161
SH
SOLE
0
0
161
APTIV PLC
SHS
G6095L109
938
9882
SH
SOLE
0
0
9882
SPDR SERIES TRUST
S&P DIVID ETF
78464A763
1380
12825
SH
SOLE
0
0
12825
FIRST TR EXCH TRD ALPHA FD I
EUROPE ALPHADEX
33737J117
283
7525
SH
SOLE
0
0
7525
SELECT SECTOR SPDR TR
SBI INT-UTILS
81369Y886
19
300
SH
SOLE
0
0
300
ACCENTURE PLC IRELAND
SHS CLASS A
G1151C101
1186
5632
SH
SOLE
0
0
5632
AT&T INC
COM
00206R102
32
827
SH
SOLE
0
0
827
ISHARES TR
MSCI EMG MKT ETF
464287234
54
1200
SH
SOLE
0
0
1200
SPDR SERIES TRUST
S&P BIOTECH
78464A870
95
1000
SH
SOLE
0
0
1000
SPDR SERIES TRUST
PRTFLO S&P500 GW
78464A409
73
1737
SH
SOLE
0
0
1737
HERSHEY CO
COM
427866108
15936
108425
SH
SOLE
0
0
108425
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
1815
8015
SH
SOLE
0
0
8015
SCHWAB STRATEGIC TR
US TIPS ETF
808524870
1711
30222
SH
SOLE
0
0
30222
VANGUARD CHARLOTTE FDS
INTL BD IDX ETF
92203J407
80
1420
SH
SOLE
0
0
1420
YANDEX N V
SHS CLASS A
N97284108
1414
32524
SH
SOLE
0
0
32524
S&P GLOBAL INC
COM
78409V104
731
2677
SH
SOLE
0
0
2677
UNION PACIFIC CORP
COM
907818108
763
4221
SH
SOLE
0
0
4221
INVESCO ACTIVELY MANAGD ETF
VAR RATE INVT
46090A879
8039
322065
SH
SOLE
0
0
322065
KINDER MORGAN INC DEL
COM
49456B101
828
39126
SH
SOLE
0
0
39126
LOCKHEED MARTIN CORP
COM
539830109
910
2338
SH
SOLE
0
0
2338
SPDR SERIES TRUST
S&P 400 MDCP GRW
78464A821
174
3048
SH
SOLE
0
0
3048
MOLSON COORS BREWING CO
CL B
60871R209
1438
26676
SH
SOLE
0
0
26676
SPROTT PHYSICAL GOLD TRUST
UNIT
85207H104
4839
397257
SH
SOLE
0
0
397257
REALITY SHS ETF TR
DIVS ETF
75605A108
3364
126043
SH
SOLE
0
0
126043
QUANTA SVCS INC
COM
74762E102
1283
31509
SH
SOLE
0
0
31509
INTEL CORP
COM
458140100
27
458
SH
SOLE
0
0
458
TEVA PHARMACEUTICAL INDS LTD
SPONSORED ADS
881624209
0
50
SH
SOLE
0
0
50
SELECT SECTOR SPDR TR
SBI CONS STPLS
81369Y308
176
2800
SH
SOLE
0
0
2800
TEXAS INSTRS INC
COM
882508104
875
6817
SH
SOLE
0
0
6817
COCA COLA CO
COM
191216100
452
8170
SH
SOLE
0
0
8170
CERNER CORP
COM
156782104
1332
18151
SH
SOLE
0
0
18151
CONOCOPHILLIPS
COM
20825C104
144
2219
SH
SOLE
0
0
2219
TAKE-TWO INTERACTIVE SOFTWAR
COM
874054109
1350
11025
SH
SOLE
0
0
11025
SALESFORCE COM INC
COM
79466L302
1644
10111
SH
SOLE
0
0
10111
ISHARES TR
RUS 2000 GRW ETF
464287648
52
245
SH
SOLE
0
0
245
ISHARES TR
MULTIFACTOR INTL
46434V274
579
21406
SH
SOLE
0
0
21406
SPDR GOLD TRUST
GOLD SHS
78463V107
18
127
SH
SOLE
0
0
127
TRAVELERS COMPANIES INC
COM
89417E109
614
4487
SH
SOLE
0
0
4487
VANGUARD WHITEHALL FDS INC
HIGH DIV YLD
921946406
25
270
SH
SOLE
0
0
270
INVESCO EXCHNG TRADED FD TR
PFD ETF
46138E511
53
3500
SH
SOLE
0
0
3500
ANNALY CAP MGMT INC
COM
035710409
2
200
SH
SOLE
0
0
200
SPDR S&P 500 ETF TR
TR UNIT
78462F103
1563
4856
SH
SOLE
0
0
4856
MASTERCARD INC
CL A
57636Q104
1423
4767
SH
SOLE
0
0
4767
ROYAL CARIBBEAN CRUISES LTD
COM
V7780T103
988
7403
SH
SOLE
0
0
7403
W P CAREY INC
COM
92936U109
119
1489
SH
SOLE
0
0
1489
REALTY INCOME CORP
COM
756109104
79
1070
SH
SOLE
0
0
1070
3M CO
COM
88579Y101
74
417
SH
SOLE
0
0
417
ISHARES TR
MULTIFACTOR USA
46434V290
7963
185567
SH
SOLE
0
0
185567
MCDONALDS CORP
COM
580135101
122
618
SH
SOLE
0
0
618
NEXTERA ENERGY INC
COM
65339F101
14
59
SH
SOLE
0
0
59
SELECT SECTOR SPDR TR
SBI HEALTHCARE
81369Y209
343
3368
SH
SOLE
0
0
3368
HONEYWELL INTL INC
COM
438516106
631
3566
SH
SOLE
0
0
3566
CHEVRON CORP NEW
COM
166764100
150
1247
SH
SOLE
0
0
1247
ALPHABET INC
CAP STK CL C
02079K107
11343
8484
SH
SOLE
0
0
8484
ICON PLC
SHS
G4705A100
1346
7814
SH
SOLE
0
0
7814
ECOLAB INC
COM
278865100
13
65
SH
SOLE
0
0
65
SELECT SECTOR SPDR TR
SBI INT-FINL
81369Y605
200
6500
SH
SOLE
0
0
6500
MONDELEZ INTL INC
CL A
609207105
7593
137861
SH
SOLE
0
0
137861
VANGUARD TAX MANAGED INTL FD
FTSE DEV MKT ETF
921943858
333
7557
SH
SOLE
0
0
7557
INVESCO QQQ TR
UNIT SER 1
46090E103
80
375
SH
SOLE
0
0
375
BROADRIDGE FINL SOLUTIONS IN
COM
11133T103
13849
112100
SH
SOLE
0
0
112100
GENERAL ELECTRIC CO
COM
369604103
2
200
SH
SOLE
0
0
200
NORTHROP GRUMMAN CORP
COM
666807102
81
236
SH
SOLE
0
0
236
ULTA BEAUTY INC
COM
90384S303
1423
5623
SH
SOLE
0
0
5623
CYBERARK SOFTWARE LTD
SHS
M2682V108
1590
13642
SH
SOLE
0
0
13642
VANGUARD INTL EQUITY INDEX F
FTSE EMR MKT ETF
922042858
212
4776
SH
SOLE
0
0
4776
EDWARDS LIFESCIENCES CORP
COM
28176E108
177
757
SH
SOLE
0
0
757
ISHARES TR
CORE S&P500 ETF
464287200
265
820
SH
SOLE
0
0
820
JPMORGAN CHASE & CO
COM
46625H100
140
1007
SH
SOLE
0
0
1007
SPDR INDEX SHS FDS
S&P INTL SMLCP
78463X871
214
6712
SH
SOLE
0
0
6712
ADOBE INC
COM
00724F101
1796
5447
SH
SOLE
0
0
5447
SPDR SERIES TRUST
PORTFOLIO LN TSR
78464A664
648
16659
SH
SOLE
0
0
16659
ABBVIE INC
COM
00287Y109
991
11189
SH
SOLE
0
0
11189
FIRST TR EXCHANGE TRADED FD
FST LOW OPPT EFT
33739Q200
294
5669
SH
SOLE
0
0
5669
FACEBOOK INC
CL A
30303M102
229
1114
SH
SOLE
0
0
1114
FIRST TR LRG CP GRWTH ALPHAD
COM SHS
33735K108
304
4174
SH
SOLE
0
0
4174
VANGUARD INDEX FDS
TOTAL STK MKT
922908769
3635
22216
SH
SOLE
0
0
22216
KKR & CO INC
CL A
48251W104
686
23515
SH
SOLE
0
0
23515
PFIZER INC
COM
717081103
112
2869
SH
SOLE
0
0
2869
SCHWAB STRATEGIC TR
US LRG CAP ETF
808524201
206
2682
SH
SOLE
0
0
2682
SELECT SECTOR SPDR TR
TECHNOLOGY
81369Y803
537
5853
SH
SOLE
0
0
5853
BROADCOM INC
COM
11135F101
811
2567
SH
SOLE
0
0
2567
ALIBABA GROUP HLDG LTD
SPONSORED ADS
01609W102
1765
8321
SH
SOLE
0
0
8321
VANGUARD SCOTTSDALE FDS
INTER TERM TREAS
92206C706
4899
74343
SH
SOLE
0
0
74343
IQVIA HLDGS INC
COM
46266C105
1244
8049
SH
SOLE
0
0
8049
PALO ALTO NETWORKS INC
COM
697435105
1245
5382
SH
SOLE
0
0
5382
APPLE INC
COM
037833100
21103
71866
SH
SOLE
0
0
71866
COSTCO WHSL CORP NEW
COM
22160K105
82
278
SH
SOLE
0
0
278
ISHARES SILVER TRUST
ISHARES
46428Q109
9
553
SH
SOLE
0
0
553
HABIT RESTAURANTS INC
COM CL A
40449J103
6692
641618
SH
SOLE
0
0
641618
BRISTOL MYERS SQUIBB CO
COM
110122108
24
369
SH
SOLE
0
0
369
RAYTHEON CO
COM NEW
755111507
767
3490
SH
SOLE
0
0
3490
FIRST TR EXCNGE TRD ALPHADEX
SML CP GRW ALP
33737M300
290
6218
SH
SOLE
0
0
6218
AKAMAI TECHNOLOGIES INC
COM
00971T101
1174
13595
SH
SOLE
0
0
13595
INCYTE CORP
COM
45337C102
1075
12307
SH
SOLE
0
0
12307
QUALCOMM INC
COM
747525103
438
4966
SH
SOLE
0
0
4966
HOME DEPOT INC
COM
437076102
1650
7554
SH
SOLE
0
0
7554
GOLDMAN SACHS BDC INC
SHS
38147U107
43
2000
SH
SOLE
0
0
2000
ARCHER DANIELS MIDLAND CO
COM
039483102
619
13350
SH
SOLE
0
0
13350
PAYPAL HLDGS INC
COM
70450Y103
296
2733
SH
SOLE
0
0
2733
GLOBAL X FDS
GLBL X MLP ETF
37950E473
2074
263142
SH
SOLE
0
0
263142
BOEING CO
COM
097023105
609
1869
SH
SOLE
0
0
1869
SELECT SECTOR SPDR TR
SBI CONS DISCR
81369Y407
108
860
SH
SOLE
0
0
860
VANGUARD INDEX FDS
GROWTH ETF
922908736
456
2502
SH
SOLE
0
0
2502
SPDR SERIES TRUST
PORTFOLIO SH TSR
78468R101
4290
143186
SH
SOLE
0
0
143186
ISHARES TR
ULTR SH TRM BD
46434V878
221
4400
SH
SOLE
0
0
4400
WALMART INC
COM
931142103
71
596
SH
SOLE
0
0
596
INTERCONTINENTAL EXCHANGE IN
COM
45866F104
711
7678
SH
SOLE
0
0
7678
REALITY SHS ETF TR
DIVCON DIV ETF
75605A603
3127
116572
SH
SOLE
0
0
116572