0001580642-19-003303.txt : 20190723 0001580642-19-003303.hdr.sgml : 20190723 20190723152703 ACCESSION NUMBER: 0001580642-19-003303 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20190630 FILED AS OF DATE: 20190723 DATE AS OF CHANGE: 20190723 EFFECTIVENESS DATE: 20190723 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Lucia Wealth Services, LLC CENTRAL INDEX KEY: 0001730471 IRS NUMBER: 271742056 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-18394 FILM NUMBER: 19967745 BUSINESS ADDRESS: STREET 1: 13520 EVENING CREEK DRIVE N STREET 2: SUITE 300 CITY: SAN DIEGO STATE: CA ZIP: 92128 BUSINESS PHONE: 800-644-1150 MAIL ADDRESS: STREET 1: 13520 EVENING CREEK DRIVE N STREET 2: SUITE 300 CITY: SAN DIEGO STATE: CA ZIP: 92128 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001730471 XXXXXXXX 06-30-2019 06-30-2019 false Lucia Wealth Services, LLC
13520 Evening Creek Drive N Suite 300 San Diego CA 92128
13F HOLDINGS REPORT 028-18394 N
Viktoria Palermo Chief Compliance Officer 800-644-1150 /s/ Viktoria Palermo San Diego CA 07-22-2019 0 171 290528
INFORMATION TABLE 2 infotable.xml ISHARES TR MSCI EMG MKT ETF 464287234 51 1200 SH SOLE 0 0 1200 3M CO COM 88579Y101 153 884 SH SOLE 0 0 884 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 18 300 SH SOLE 0 0 300 MCDONALDS CORP COM 580135101 139 667 SH SOLE 0 0 667 ISHARES INC MLT FCTR EMG MKT 46434G889 5714 135603 SH SOLE 0 0 135603 STARBUCKS CORP COM 855244109 139 1655 SH SOLE 0 0 1655 WELLTOWER INC COM 95040Q104 26 316 SH SOLE 0 0 316 MONDELEZ INTL INC CL A 609207105 6907 128153 SH SOLE 0 0 128153 CERNER CORP COM 156782104 1153 15731 SH SOLE 0 0 15731 YANDEX N V SHS CLASS A N97284108 1134 29853 SH SOLE 0 0 29853 QUANTA SVCS INC COM 74762E102 1478 38699 SH SOLE 0 0 38699 HERSHEY CO COM 427866108 14093 105146 SH SOLE 0 0 105146 INTEL CORP COM 458140100 18 378 SH SOLE 0 0 378 SWEDISH EXPT CR CORP ROG AGRI ETN22 870297603 66 11891 SH SOLE 0 0 11891 WASTE MGMT INC DEL COM 94106L109 23 200 SH SOLE 0 0 200 CLOROX CO DEL COM 189054109 6002 39199 SH SOLE 0 0 39199 ALPHABET INC CAP STK CL C 02079K107 8368 7742 SH SOLE 0 0 7742 CISCO SYS INC COM 17275R102 63 1144 SH SOLE 0 0 1144 VANGUARD GROUP DIV APP ETF 921908844 1351 11731 SH SOLE 0 0 11731 VANGUARD SCOTTSDALE FDS MORTG-BACK SEC 92206C771 5406 102333 SH SOLE 0 0 102333 MICROSOFT CORP COM 594918104 15061 112430 SH SOLE 0 0 112430 UNION PACIFIC CORP COM 907818108 613 3623 SH SOLE 0 0 3623 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 310 3973 SH SOLE 0 0 3973 EXXON MOBIL CORP COM 30231G102 126 1645 SH SOLE 0 0 1645 VANGUARD INDEX FDS TOTAL STK MKT 922908769 2781 18526 SH SOLE 0 0 18526 TABLEAU SOFTWARE INC CL A 87336U105 1485 8947 SH SOLE 0 0 8947 MORGAN STANLEY COM NEW 617446448 934 21319 SH SOLE 0 0 21319 SPDR SERIES TRUST NUVEEN BRC MUNIC 78468R721 718 14325 SH SOLE 0 0 14325 BROADCOM INC COM 11135F101 489 1700 SH SOLE 0 0 1700 VANECK VECTORS ETF TR PFD SECS EX FINL 92189F429 1631 82460 SH SOLE 0 0 82460 ISHARES TR MULTIFACTOR INTL 46434V274 808 30770 SH SOLE 0 0 30770 BERKSHIRE HATHAWAY INC DEL CL A 084670108 1592 5 SH SOLE 0 0 5 ISHARES TR CORE S&P500 ETF 464287200 238 808 SH SOLE 0 0 808 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 159 3736 SH SOLE 0 0 3736 S&P GLOBAL INC COM 78409V104 689 3026 SH SOLE 0 0 3026 GOLDMAN SACHS BDC INC SHS 38147U107 39 2000 SH SOLE 0 0 2000 HOME DEPOT INC COM 437076102 1929 9274 SH SOLE 0 0 9274 VANGUARD WHITEHALL FDS INC HIGH DIV YLD 921946406 24 270 SH SOLE 0 0 270 ISHARES GOLD TRUST ISHARES 464285105 4896 362646 SH SOLE 0 0 362646 KINDER MORGAN INC DEL COM 49456B101 626 29989 SH SOLE 0 0 29989 ZYNGA INC CL A 98986T108 112 18193 SH SOLE 0 0 18193 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 208 974 SH SOLE 0 0 974 ALIBABA GROUP HLDG LTD SPONSORED ADS 01609W102 1255 7409 SH SOLE 0 0 7409 SPDR SERIES TRUST PORTFOLIO LN TSR 78464A664 333 8729 SH SOLE 0 0 8729 ALPS ETF TR ALERIAN MLP 00162Q866 72 7276 SH SOLE 0 0 7276 HONEYWELL INTL INC COM 438516106 523 2998 SH SOLE 0 0 2998 PROSHARES TR S&P 500 DV ARIST 74348A467 33 477 SH SOLE 0 0 477 UNITED TECHNOLOGIES CORP COM 913017109 505 3881 SH SOLE 0 0 3881 KIMBERLY CLARK CORP COM 494368103 11887 89190 SH SOLE 0 0 89190 MOLSON COORS BREWING CO CL B 60871R209 6130 109473 SH SOLE 0 0 109473 STANLEY BLACK & DECKER INC COM 854502101 555 3837 SH SOLE 0 0 3837 PAYPAL HLDGS INC COM 70450Y103 299 2615 SH SOLE 0 0 2615 EDWARDS LIFESCIENCES CORP COM 28176E108 130 702 SH SOLE 0 0 702 WALMART INC COM 931142103 66 596 SH SOLE 0 0 596 CABOT OIL & GAS CORP COM 127097103 973 42361 SH SOLE 0 0 42361 DISNEY WALT CO COM DISNEY 254687106 1148 8221 SH SOLE 0 0 8221 ISHARES TR MULTIFACTOR USA 46434V282 8631 271760 SH SOLE 0 0 271760 ULTA BEAUTY INC COM 90384S303 241 695 SH SOLE 0 0 695 PREFERRED APT CMNTYS INC COM 74039L103 92 6160 SH SOLE 0 0 6160 ISHARES TR SELECT DIVID ETF 464287168 903 9069 SH SOLE 0 0 9069 CYBERARK SOFTWARE LTD SHS M2682V108 1321 10331 SH SOLE 0 0 10331 AFLAC INC COM 001055102 775 14137 SH SOLE 0 0 14137 ALTRIA GROUP INC COM 02209S103 37 775 SH SOLE 0 0 775 MERCK & CO INC COM 58933Y105 2318 27639 SH SOLE 0 0 27639 VERIZON COMMUNICATIONS INC COM 92343V104 48 844 SH SOLE 0 0 844 CHEVRON CORP NEW COM 166764100 191 1532 SH SOLE 0 0 1532 GLAXOSMITHKLINE PLC SPONSORED ADR 37733W105 15 386 SH SOLE 0 0 386 FLEXSHARES TR QUALT DIVD IDX 33939L860 94 2100 SH SOLE 0 0 2100 ROCKWELL AUTOMATION INC COM 773903109 6 36 SH SOLE 0 0 36 JPMORGAN CHASE & CO COM 46625H100 113 1007 SH SOLE 0 0 1007 AMERICAN EXPRESS CO COM 025816109 1392 11277 SH SOLE 0 0 11277 SCHWAB STRATEGIC TR US TIPS ETF 808524870 2039 36211 SH SOLE 0 0 36211 HEALTHCARE TR AMER INC CL A NEW 42225P501 14 500 SH SOLE 0 0 500 AMAZON COM INC COM 023135106 369 195 SH SOLE 0 0 195 ECOLAB INC COM 278865100 13 65 SH SOLE 0 0 65 SOUTHERN CO COM 842587107 50 910 SH SOLE 0 0 910 TRAVELERS COMPANIES INC COM 89417E109 2200 14714 SH SOLE 0 0 14714 BOEING CO COM 097023105 1854 5093 SH SOLE 0 0 5093 COSTCO WHSL CORP NEW COM 22160K105 1055 3991 SH SOLE 0 0 3991 WISDOMTREE TR US MIDCAP DIVID 97717W505 420 11600 SH SOLE 0 0 11600 UNITEDHEALTH GROUP INC COM 91324P102 76 311 SH SOLE 0 0 311 COCA COLA CO COM 191216100 365 7170 SH SOLE 0 0 7170 INVESCO QQQ TR UNIT SER 1 46090E103 288 1541 SH SOLE 0 0 1541 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 1045 5658 SH SOLE 0 0 5658 VANGUARD SCOTTSDALE FDS INTER TERM TREAS 92206C706 5219 79116 SH SOLE 0 0 79116 SALESFORCE COM INC COM 79466L302 157 1038 SH SOLE 0 0 1038 SPDR SERIES TRUST BLOMBERG BRC INV 78468R200 318 10346 SH SOLE 0 0 10346 GOLDMAN SACHS ETF TR EQUITY ETF 381430503 683 11630 SH SOLE 0 0 11630 SCHLUMBERGER LTD COM 806857108 561 14123 SH SOLE 0 0 14123 PALO ALTO NETWORKS INC COM 697435105 1052 5161 SH SOLE 0 0 5161 FS KKR CAPITAL CORP COM 302635107 326 54674 SH SOLE 0 0 54674 SSGA ACTIVE ETF TR SPDR TR TACTIC 78467V848 254 5181 SH SOLE 0 0 5181 INTERCONTINENTAL EXCHANGE IN COM 45866F104 732 8523 SH SOLE 0 0 8523 FIRST TR EXCH TRADED FD III HORIZON DMST ETF 33739P889 9647 364051 SH SOLE 0 0 364051 VISA INC COM CL A 92826C839 538 3099 SH SOLE 0 0 3099 VANGUARD INDEX FDS GROWTH ETF 922908736 82 500 SH SOLE 0 0 500 ARCHER DANIELS MIDLAND CO COM 039483102 498 12204 SH SOLE 0 0 12204 GLOBAL X FDS GLBL X MLP ETF 37950E473 2690 304951 SH SOLE 0 0 304951 BROADRIDGE FINL SOLUTIONS IN COM 11133T103 13682 107156 SH SOLE 0 0 107156 CITIGROUP INC COM NEW 172967424 847 12092 SH SOLE 0 0 12092 IQVIA HLDGS INC COM 46266C105 1400 8698 SH SOLE 0 0 8698 TEXAS INSTRS INC COM 882508104 438 3818 SH SOLE 0 0 3818 TAKE-TWO INTERACTIVE SOFTWAR COM 874054109 1504 13246 SH SOLE 0 0 13246 MARATHON PETE CORP COM 56585A102 537 9603 SH SOLE 0 0 9603 PNC FINL SVCS GROUP INC COM 693475105 593 4317 SH SOLE 0 0 4317 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 221 2048 SH SOLE 0 0 2048 SPDR SERIES TRUST BLOOMBERG BRCLYS 78468R622 200 1832 SH SOLE 0 0 1832 PFIZER INC COM 717081103 717 16544 SH SOLE 0 0 16544 ISHARES TR MULTIFACTOR USA 46434V290 10072 249994 SH SOLE 0 0 249994 ABBVIE INC COM 00287Y109 640 8805 SH SOLE 0 0 8805 ISHARES TR RUS 2000 GRW ETF 464287648 57 283 SH SOLE 0 0 283 ISHARES TR SHRT NAT MUN ETF 464288158 1914 17966 SH SOLE 0 0 17966 APTIV PLC SHS G6095L109 983 12167 SH SOLE 0 0 12167 W P CAREY INC COM 92936U109 168 2071 SH SOLE 0 0 2071 XILINX INC COM 983919101 236 2000 SH SOLE 0 0 2000 ISHARES TR PFD AND INCM SEC 464288687 82 2215 SH SOLE 0 0 2215 BANK AMER CORP COM 060505104 10 356 SH SOLE 0 0 356 FORD MTR CO DEL COM 345370860 66 6500 SH SOLE 0 0 6500 CONOCOPHILLIPS COM 20825C104 135 2219 SH SOLE 0 0 2219 SPDR GOLD TRUST GOLD SHS 78463V107 3 25 SH SOLE 0 0 25 SPDR SERIES TRUST BLMBRG BRC INTRM 78464A672 3874 62691 SH SOLE 0 0 62691 HABIT RESTAURANTS INC COM CL A 40449J103 5528 526996 SH SOLE 0 0 526996 AKAMAI TECHNOLOGIES INC COM 00971T101 1342 16751 SH SOLE 0 0 16751 UNITED PARCEL SERVICE INC CL B 911312106 497 4816 SH SOLE 0 0 4816 COLONY CR REAL ESTATE INC COM CL A 19625T101 138 8927 SH SOLE 0 0 8927 JOHNSON & JOHNSON COM 478160104 17996 129206 SH SOLE 0 0 129206 PEPSICO INC COM 713448108 36 276 SH SOLE 0 0 276 SEMPRA ENERGY COM 816851109 21 156 SH SOLE 0 0 156 AGEAGLE AERIAL SYS INC NEW COM 00848K101 1 3886 SH SOLE 0 0 3886 FACEBOOK INC CL A 30303M102 61 318 SH SOLE 0 0 318 CROWN CASTLE INTL CORP NEW COM 22822V101 1869 14339 SH SOLE 0 0 14339 ISHARES TR RUSSELL 2000 ETF 464287655 107 689 SH SOLE 0 0 689 REALITY SHS ETF TR DIVS ETF 75605A108 4045 152123 SH SOLE 0 0 152123 FLAHERTY & CRUMRINE DYN PFD SHS 33848W106 16 644 SH SOLE 0 0 644 SPDR SERIES TRUST S&P BIOTECH 78464A870 70 800 SH SOLE 0 0 800 AUTOMATIC DATA PROCESSING IN COM 053015103 11138 67369 SH SOLE 0 0 67369 SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 271 2921 SH SOLE 0 0 2921 ABBOTT LABS COM 002824100 14 161 SH SOLE 0 0 161 REALITY SHS ETF TR DIVCON DIV ETF 75605A603 3370 139339 SH SOLE 0 0 139339 KKR & CO INC CL A 48251W104 578 22885 SH SOLE 0 0 22885 SPDR SERIES TRUST PORTFOLIO SHORT 78464A474 606 19687 SH SOLE 0 0 19687 ALPHABET INC CAP STK CL A 02079K305 112 103 SH SOLE 0 0 103 MCCORMICK & CO INC COM NON VTG 579780206 5627 36298 SH SOLE 0 0 36298 MASTERCARD INC CL A 57636Q104 1443 5455 SH SOLE 0 0 5455 COMCAST CORP NEW CL A 20030N101 759 17944 SH SOLE 0 0 17944 FIRST TR VALUE LINE DIVID IN SHS 33734H106 352 10441 SH SOLE 0 0 10441 CHENIERE ENERGY INC COM NEW 16411R208 1004 14663 SH SOLE 0 0 14663 ADOBE INC COM 00724F101 1453 4930 SH SOLE 0 0 4930 SELECT SECTOR SPDR TR ENERGY 81369Y506 69 1080 SH SOLE 0 0 1080 SELECT SECTOR SPDR TR SBI INT-FINL 81369Y605 110 4000 SH SOLE 0 0 4000 ISHARES SILVER TRUST ISHARES 46428Q109 5 360 SH SOLE 0 0 360 ISHARES TR S&P 500 GRWT ETF 464287309 18 100 SH SOLE 0 0 100 WELLS FARGO CO NEW COM 949746101 52 1104 SH SOLE 0 0 1104 SPDR S&P 500 ETF TR TR UNIT 78462F103 1281 4372 SH SOLE 0 0 4372 QUALCOMM INC COM 747525103 226 2974 SH SOLE 0 0 2974 TARGET CORP COM 87612E106 624 7204 SH SOLE 0 0 7204 GENERAL ELECTRIC CO COM 369604103 7 700 SH SOLE 0 0 700 ROYAL CARIBBEAN CRUISES LTD COM V7780T103 614 5064 SH SOLE 0 0 5064 LOCKHEED MARTIN CORP COM 539830109 69 191 SH SOLE 0 0 191 SPDR SERIES TRUST BLOMBRG BRC MRTG 78464A383 308 11794 SH SOLE 0 0 11794 SPDR SERIES TRUST S&P DIVID ETF 78464A763 1064 10547 SH SOLE 0 0 10547 AMERICAN FIN TR INC COM CLASS A 02607T109 122 11191 SH SOLE 0 0 11191 INVESCO ACTIVELY MANAGD ETF VAR RATE INVT 46090A879 7405 297768 SH SOLE 0 0 297768 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 373 1387 SH SOLE 0 0 1387 AMERICAN ELEC PWR CO INC COM 025537101 39 448 SH SOLE 0 0 448 ISHARES TR MSCI EAFE ETF 464287465 6 94 SH SOLE 0 0 94 INTERNATIONAL BUSINESS MACHS COM 459200101 66 476 SH SOLE 0 0 476 ICON PLC SHS G4705A100 1262 8195 SH SOLE 0 0 8195 SPDR SERIES TRUST PORTFOLIO SH TSR 78468R101 4778 159271 SH SOLE 0 0 159271 APPLE INC COM 037833100 14732 74436 SH SOLE 0 0 74436 AT&T INC COM 00206R102 64 1916 SH SOLE 0 0 1916