0001667132-18-000002.txt : 20180209 0001667132-18-000002.hdr.sgml : 20180209 20180209142821 ACCESSION NUMBER: 0001667132-18-000002 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20171231 FILED AS OF DATE: 20180209 DATE AS OF CHANGE: 20180209 EFFECTIVENESS DATE: 20180209 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Well Done, LLC CENTRAL INDEX KEY: 0001667132 IRS NUMBER: 202061505 STATE OF INCORPORATION: MI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-17539 FILM NUMBER: 18590856 BUSINESS ADDRESS: STREET 1: 85 E 8TH STREET STREET 2: SUITE 160 CITY: HOLLAND STATE: MI ZIP: 49423 BUSINESS PHONE: (616) 392-5332 MAIL ADDRESS: STREET 1: 85 E 8TH STREET STREET 2: SUITE 160 CITY: HOLLAND STATE: MI ZIP: 49423 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001667132 XXXXXXXX 12-31-2017 12-31-2017 Well Done, LLC

85 E 8TH STREET SUITE 160 HOLLAND MI 49423

13F HOLDINGS REPORT 028-17539 N Rhonda Carter 616-392-5332 Rhonda Carter Holland MI 02-09-2018 0 115 306565 false INFORMATION TABLE 2 13F-CapTrustQ42017.xml 3M CO COM Stock 88579Y101 810 3440 SH SOLE 0 0 3440 ABBOTT LABS COM Stock 002824100 3343 58567 SH SOLE 0 0 58567 ABBVIE INC COM Stock 00287Y109 6025 62294 SH SOLE 0 0 62294 ALPS SECTOR DIVIDEND DOGS ETF ETF 00162Q858 1978 43186 SH SOLE 0 0 43186 APPLE INC COM Stock 037833100 1137 6714 SH SOLE 0 0 6714 AT&T INC COM Stock 00206R102 383 9848 SH SOLE 0 0 9848 BERKSHIRE HATHAWAY INC DEL CL A Stock 084670108 39284 132 SH SOLE 0 0 132 BERKSHIRE HATHAWAY INC DEL CL B NEW Stock 084670702 8395 42350 SH SOLE 0 0 42350 BLACKROCK MUNIYLD MICH QLTY FD COM CEF 09254V105 2710 193563 SH SOLE 0 0 193563 CHEMICAL FINL CORP COM Stock 163731102 5859 109568 SH SOLE 0 0 109568 CHEVRON CORP NEW COM Stock 166764100 215 1715 SH SOLE 0 0 1715 CISCO SYS INC COM Stock 17275R102 214 5578 SH SOLE 0 0 5578 COCA COLA CO COM Stock 191216100 428 9327 SH SOLE 0 0 9327 COLGATE PALMOLIVE CO COM Stock 194162103 2285 30275 SH SOLE 0 0 30275 DOWDUPONT INC COM Stock 26078J100 464 6504 SH SOLE 0 0 6504 ELKHORN FUNDAMENTAL COMMODITY STRATEGY ETF ETF 287711824 273 9700 SH SOLE 0 0 9700 ENERGY SELECT SECTOR SPDR FUND ETF 81369Y506 276 3815 SH SOLE 0 0 3815 EXXON MOBIL CORP COM Stock 30231G102 4681 55957 SH SOLE 0 0 55957 FACEBOOK INC CL A Stock 30303M102 236 1334 SH SOLE 0 0 1334 FIRST TRUST FINANCIALS ALPHADEX FUND ETF 33734X135 241 7686 SH SOLE 0 0 7686 FIRST TRUST MATERIALS ALPHADEX FUND ETF 33734X168 288 6565 SH SOLE 0 0 6565 FLEXSHARES INTERNATIONAL QUALITY DIVIDEND INDEX FUND ETF 33939L837 318 11855 SH SOLE 0 0 11855 GENERAL ELECTRIC CO COM Stock 369604103 252 14401 SH SOLE 0 0 14401 GENERAL MLS INC COM Stock 370334104 238 4009 SH SOLE 0 0 4009 GENTEX CORP COM Stock 371901109 15315 731026 SH SOLE 0 0 731026 GOLDMAN SACHS EQUAL WEIGHT U.S. LARGE CAP EQUITY ETF ETF 381430438 222 5105 SH SOLE 0 0 5105 GUGGENHEIM BULLETSHARES 2018 CORPORATE BOND ETF ETF 18383M530 498 23600 SH SOLE 0 0 23600 GUGGENHEIM BULLETSHARES 2019 CORPORATE BOND ETF ETF 18383M522 497 23560 SH SOLE 0 0 23560 GUGGENHEIM MID-CAP CORE ETF ETF 18383M720 4198 64018 SH SOLE 0 0 64018 GUGGENHEIM S&P 500 EQUAL WEIGHT ETF ETF 78355W106 4223 41790 SH SOLE 0 0 41790 GUGGENHEIM S&P 500 PURE GROWTH ETF ETF 78355W403 6117 58348 SH SOLE 0 0 58348 GUGGENHEIM S&P 500 PURE VALUE ETF ETF 78355W304 3979 60024 SH SOLE 0 0 60024 GUGGENHEIM S&P MIDCAP 400 PURE GROWTH ETF ETF 78355W601 922 5980 SH SOLE 0 0 5980 GUGGENHEIM S&P MIDCAP 400 PURE VALUE ETF ETF 78355W502 210 3000 SH SOLE 0 0 3000 GUGGENHEIM S&P SMALLCAP 600 PURE GROWTH ETF ETF 78355W809 3875 33829 SH SOLE 0 0 33829 HOME BANCSHARES INC COM Stock 436893200 250 10715 SH SOLE 0 0 10715 HOME DEPOT INC COM Stock 437076102 282 1486 SH SOLE 0 0 1486 HUNTINGTON BANCSHARES INC COM Stock 446150104 468 32083 SH SOLE 0 0 32083 INTERNATIONAL BUSINESS MACHS COM Stock 459200101 363 2360 SH SOLE 0 0 2360 INVUITY INC COM NEW Stock 46187J205 2276 367087 SH SOLE 0 0 367087 ISHARES COMEX GOLD TRUST ETF 464285105 1264 100975 SH SOLE 0 0 100975 ISHARES COMMODITIES SELECT STRATEGY ETF ETF 46431W853 1522 41877 SH SOLE 0 0 41877 ISHARES CONSERVATIVE ALLOCATION FUND ETF 464289883 1074 30982 SH SOLE 0 0 30982 ISHARES CORE S&P 500 ETF ETF 464287200 347 1287 SH SOLE 0 0 1287 ISHARES CORE S&P TOTAL U.S. STOCK MARKET ETF ETF 464287150 2342 38298 SH SOLE 0 0 38297 ISHARES EDGE MSCI INTL VALUE FACTOR ETF ETF 46435G409 1111 42010 SH SOLE 0 0 42010 ISHARES EDGE MSCI MIN VOL EMERGING MARKETS ETF ETF 464286533 402 6616 SH SOLE 0 0 6616 ISHARES EDGE MSCI MIN VOL USA ETF ETF 46429B697 4445 84203 SH SOLE 0 0 84202 ISHARES EDGE MSCI USA MOMENTUM FACTOR ETF ETF 46432F396 27504 266687 SH SOLE 0 0 266686 ISHARES EDGE MSCI USA QUALITY FACTOR ETF ETF 46432F339 7177 86565 SH SOLE 0 0 86565 ISHARES INTERNATIONAL SELECT DIVIDEND ETF ETF 464288448 818 24182 SH SOLE 0 0 24182 ISHARES MODERATE ALLOCATION FUND ETF 464289875 975 25630 SH SOLE 0 0 25630 ISHARES MSCI ACWI INDEX FUND ETF 464288257 3681 51048 SH SOLE 0 0 51048 ISHARES MSCI EAFE ETF ETF 464287465 447 6345 SH SOLE 0 0 6345 ISHARES NORTH AMERICAN TECH-SOFTWARE ETF ETF 464287515 553 3574 SH SOLE 0 0 3574 ISHARES PHLX SOX SEMICONDUCTOR SECTOR INDEX FUND ETF 464287523 537 3161 SH SOLE 0 0 3161 ISHARES RUSSELL 1000 GROWTH ETF ETF 464287614 1693 12568 SH SOLE 0 0 12568 ISHARES RUSSELL 2000 ETF ETF 464287655 232 1520 SH SOLE 0 0 1520 ISHARES RUSSELL 2000 VALUE ETF ETF 464287630 5751 45729 SH SOLE 0 0 45728 ISHARES RUSSELL MID-CAP ETF ETF 464287499 220 1055 SH SOLE 0 0 1055 ISHARES RUSSELL MID-CAP GROWTH ETF ETF 464287481 206 1707 SH SOLE 0 0 1707 ISHARES S&P MIDCAP FUND ETF 464287507 6877 36237 SH SOLE 0 0 36236 ISHARES S&P SMALL-CAP FUND ETF 464287804 8696 113213 SH SOLE 0 0 113212 ISHARES SILVER TRUST ETF 46428Q109 488 30465 SH SOLE 0 0 30465 ISHARES U.S. AEROSPACE & DEFENSE ETF ETF 464288760 607 3225 SH SOLE 0 0 3225 ISHARES U.S. CONSUMER SERVICES ETF ETF 464287580 472 2628 SH SOLE 0 0 2628 ISHARES U.S. MEDICAL DEVICES ETF ETF 464288810 507 2917 SH SOLE 0 0 2917 JOHNSON & JOHNSON COM Stock 478160104 1410 10090 SH SOLE 0 0 10090 JPMORGAN ALERIAN MLP INDEX ETN ETF 46625H365 479 17415 SH SOLE 0 0 17415 JPMORGAN CHASE & CO COM Stock 46625H100 768 7179 SH SOLE 0 0 7179 KONINKLIJKE PHILIPS N V NY REG SH NEW ADR 500472303 250 6591 SH SOLE 0 0 6591 MACATAWA BK CORP COM Stock 554225102 7959 795828 SH SOLE 0 0 795828 MICROSOFT CORP COM Stock 594918104 519 6056 SH SOLE 0 0 6056 MILLER HERMAN INC COM Stock 600544100 1281 31965 SH SOLE 0 0 31964 NEXTERA ENERGY INC COM Stock 65339F101 311 1986 SH SOLE 0 0 1986 OCCIDENTAL PETE CORP DEL COM Stock 674599105 222 3004 SH SOLE 0 0 3004 POWERSHARES DWA MOMENTUM PORTFOLIO ETF 73935X153 638 12350 SH SOLE 0 0 12350 POWERSHARES S&P 500 LOW VOLATILITY PORTFOLIO ETF 73937B779 336 7033 SH SOLE 0 0 7033 POWERSHARES S&P 500 QUALITY PORTFOLIO ETF 73935X682 3627 119104 SH SOLE 0 0 119103 POWERSHARES S&P MIDCAP LOW VOLATILITY PORTFOLIO ETF 73937B647 3832 84442 SH SOLE 0 0 84441 POWERSHARES S&P SMALLCAP LOW VOLATILITY PORTFOLIO ETF 73937B639 386 8337 SH SOLE 0 0 8337 PRICELINE GRP INC COM NEW Stock 741503403 209 120 SH SOLE 0 0 120 PROCTER AND GAMBLE CO COM Stock 742718109 1170 12731 SH SOLE 0 0 12731 ROYAL DUTCH SHELL PLC SPONS ADR A ADR 780259206 531 7956 SH SOLE 0 0 7956 SCHWAB EMERGING MARKETS EQUITY ETF ETF 808524706 824 29487 SH SOLE 0 0 29487 SCHWAB U.S. LARGE-CAP GROWTH ETF ETF 808524300 1104 15608 SH SOLE 0 0 15608 SCHWAB U.S. LARGE-CAP VALUE ETF ETF 808524409 1119 20450 SH SOLE 0 0 20450 SCHWAB U.S. SMALL-CAP ETF ETF 808524607 817 11710 SH SOLE 0 0 11710 SHARES EDGE MSCI USA VALUE FACTOR ETF ETF 46432F388 33765 403781 SH SOLE 0 0 403781 SPDR GOLD SHARES ETF 78463V107 658 5320 SH SOLE 0 0 5320 SPDR NYSE TECHNOLOGY ETF ETF 78464A102 426 5075 SH SOLE 0 0 5074 SPDR S&P 500 ETF ETF 78462F103 4285 16056 SH SOLE 0 0 16056 SPDR S&P AEROSPACE & DEFENSE ETF ETF 78464A631 391 4678 SH SOLE 0 0 4677 SPDR S&P BANK ETF ETF 78464A797 373 7875 SH SOLE 0 0 7874 SPDR S&P REGIONAL BANKING ETF ETF 78464A698 384 6525 SH SOLE 0 0 6524 SPDR S&P SEMICONDUCTOR ETF ETF 78464A862 428 6124 SH SOLE 0 0 6123 STRYKER CORP COM Stock 863667101 466 3005 SH SOLE 0 0 3005 SUN CMNTYS INC COM REIT 866674104 768 8277 SH SOLE 0 0 8277 UBS E-TRACS ALERIAN MLP INFRASTRUCTURE ETN ETF 902641646 525 21662 SH SOLE 0 0 21662 VANGUARD DIVIDEND APPRECIATION INDEX FUND ETF 921908844 750 7346 SH SOLE 0 0 7346 VANGUARD HEALTH CARE INDEX FUND ETF 92204A504 592 3839 SH SOLE 0 0 3839 VANGUARD MEGA CAP GROWTH ETF ETF 921910816 334 2994 SH SOLE 0 0 2994 VANGUARD MID-CAP VALUE INDEX FUND ETF 922908512 13471 120740 SH SOLE 0 0 120739 VANGUARD S&P 500 ETF ETF 922908363 1377 5611 SH SOLE 0 0 5611 VERIZON COMMUNICATIONS INC COM Stock 92343V104 611 11536 SH SOLE 0 0 11536 VISA INC COM CL A Stock 92826C839 309 2710 SH SOLE 0 0 2710 WELLS FARGO CO NEW COM Stock 949746101 605 9966 SH SOLE 0 0 9966 WISDOMTREE EMERGING MARKETS DIVIDEND FUND ETF 97717X214 217 6535 SH SOLE 0 0 6535 WISDOMTREE EMERGING MARKETS QUALITY DIVIDEND GROWTH FUND ETF 97717W323 388 14234 SH SOLE 0 0 14234 WISDOMTREE EUROPE SMALLCAP DIVIDEND FUND ETF 97717W869 818 11583 SH SOLE 0 0 11583 WISDOMTREE INTERNATIONAL EQUITY FUND ETF 97717W703 1671 29948 SH SOLE 0 0 29948 WISDOMTREE INTERNATIONAL MIDCAP DIVIDEND FUND ETF 97717W778 923 13373 SH SOLE 0 0 13373 WISDOMTREE U.S. DIVIDEND EX-FINANCIALS FUND ETF 97717W406 5729 64809 SH SOLE 0 0 64808 WISDOMTREE U.S. LARGECAP DIVIDEND FUND ETF 97717W307 247 2680 SH SOLE 0 0 2680 WISDOMTREE U.S. MIDCAP DIVIDEND FUND ETF 97717W505 4286 121460 SH SOLE 0 0 121459