0001104659-24-019721.txt : 20240213 0001104659-24-019721.hdr.sgml : 20240213 20240213141955 ACCESSION NUMBER: 0001104659-24-019721 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20231231 FILED AS OF DATE: 20240213 DATE AS OF CHANGE: 20240213 EFFECTIVENESS DATE: 20240213 FILER: COMPANY DATA: COMPANY CONFORMED NAME: SHAKESPEARE WEALTH MANAGEMENT, INC. CENTRAL INDEX KEY: 0001658509 ORGANIZATION NAME: IRS NUMBER: 391944977 STATE OF INCORPORATION: WI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-18885 FILM NUMBER: 24624705 BUSINESS ADDRESS: STREET 1: N22 W27847 EDGEWATER DR. CITY: PEWAUKEE STATE: WI ZIP: 53072 BUSINESS PHONE: 262-814-1600 MAIL ADDRESS: STREET 1: N22 W27847 EDGEWATER DR. CITY: PEWAUKEE STATE: WI ZIP: 53072 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001658509 XXXXXXXX 12-31-2023 12-31-2023 false SHAKESPEARE WEALTH MANAGEMENT, INC.

N22 W27847 Edgewater Dr. Pewaukee WI 53072

13F HOLDINGS REPORT 028-18885 N Kevin Reardon 615-340-0801 /s/ Kevin Reardon Pewaukee WI 02-12-2024 0 83 323319488 INFORMATION TABLE 2 infotable.xml A T & T Corp COM 00206R102 187437 11170 SH SOLE 0 0 11170 Abbott Laboratories COM 002824100 215957 1962 SH SOLE 0 0 1962 Abbvie Inc COM 00287Y109 280081 1807 SH SOLE 0 0 1807 Alliant Energy Corp COM 018802108 474628 9252 SH SOLE 0 0 9252 Alphabet Inc. CAP STK CL A 02079K305 312906 2240 SH SOLE 0 0 2240 Amer Electric Pwr Co Inc COM 025537101 212228 2613 SH SOLE 0 0 2613 Apple Inc COM 037833100 2104803 10932 SH SOLE 0 0 10932 Auto Data Processing COM 053015103 404203 1735 SH SOLE 0 0 1735 Berkshire Hathaway Cl B CL B NEW 084670702 259648 728 SH SOLE 0 0 728 Carlisle Co COM 142339100 645793 2067 SH SOLE 0 0 2067 Carrier Global Corp COM 14448C104 475973 8285 SH SOLE 0 0 8285 Choiceone Finl Svcs COM 170386106 1301975 44436 SH SOLE 0 0 44436 Coca Cola Company COM 191098102 219839 3731 SH SOLE 0 0 3731 Comerica Incorporated COM 200340107 520428 9325 SH SOLE 0 0 9325 Dimensional U S Core US CORE EQUITY 2 25434V708 893883 30581 SH SOLE 0 0 30581 Dimensional Wld Ex US Cr WORLD EX US CORE 25434V880 569401 23317 SH SOLE 0 0 23317 Fidelity Total Bond ETF TOTAL BD ETF 316188309 22910951 497631 SH SOLE 0 0 497631 First Trust Value Line Dividend SHS 33734H106 530565 13081 SH SOLE 0 0 13081 Fundamental 1000 FTSE RAFI 1000 46137V613 1277408 36290 SH SOLE 0 0 36290 Gentex Corp COM 371901109 210265 6438 SH SOLE 0 0 6438 Honeywell International COM 438516106 525953 2508 SH SOLE 0 0 2508 Huntington Bancshs COM 446150104 1704682 134016 SH SOLE 0 0 134016 Invesco FTSE RAFI Dvlpd Mkts FTSE RAFI DEV 46138E743 1732480 36555 SH SOLE 0 0 36555 Invesco Intl Developed Low Vol S&P INTL LOW 46138E230 566414 20107 SH SOLE 0 0 20107 Invesco S&P 500 Pure Growth S&P500 PUR GWT 46137V266 3197063 99103 SH SOLE 0 0 99103 iShares Core MSCI Emerging Markets CORE MSCI EMKT 46434G103 13847263 273770 SH SOLE 0 0 273770 iShares Core US Agg Bond ETF CORE US AGGBD ET 464287226 24481655 246667 SH SOLE 0 0 246667 iShares MSCI EAFE Growth EAFE GRWTH ETF 464288885 18960090 195768 SH SOLE 0 0 195768 iShares MSCI EAFE Small-Cap EAFE SML CP ETF 464288273 20179281 325998 SH SOLE 0 0 325998 iShares Russell 1000 Growth RUS 1000 GRW ETF 464287614 254691 840 SH SOLE 0 0 840 iShares Russell 2000 Growth RUS 2000 GRW ETF 464287648 1459597 5787 SH SOLE 0 0 5787 iShares Russell 2000 Value RUS 2000 VAL ETF 464287630 1620092 10430 SH SOLE 0 0 10430 iShares Russell 3000 RUSSELL 3000 ETF 464287689 322623 1179 SH SOLE 0 0 1179 iShares Russell Mid-Cap Growth RUS MD CP GR ETF 464287481 1829721 17516 SH SOLE 0 0 17516 iShares S&P 500 CORE S&P500 ETF 464287200 727908 1524 SH SOLE 0 0 1524 J P Morgan Chase & Co COM 46625H100 1056373 6210 SH SOLE 0 0 6210 Johnson & Johnson COM 478160104 541380 3454 SH SOLE 0 0 3454 Keycorp Inc New COM 493267108 279230 19391 SH SOLE 0 0 19391 Magna Intl Inc Cl A Vtgf COM 559222401 244591 4140 SH SOLE 0 0 4140 Marriott Intl Inc Cl A CL A 571903202 766290 3398 SH SOLE 0 0 3398 Mercantile Bank Corp COM 587376104 798232 19768 SH SOLE 0 0 19768 Microsoft Corp COM 594918104 642635 1709 SH SOLE 0 0 1709 Nasdaq 100 Equal Weight SHS 337344105 4466858 38032 SH SOLE 0 0 38032 Nvent Electric Plc SHS G6700G107 296041 5010 SH SOLE 0 0 5010 Nvidia Corp COM 67066G104 586723 1185 SH SOLE 0 0 1185 Otis Worldwide Corp COM 68902V107 370585 4142 SH SOLE 0 0 4142 Parker-Hannifin Corp COM 701094104 701646 1523 SH SOLE 0 0 1523 Pentair Plc COM G7S00T104 361805 4976 SH SOLE 0 0 4976 Pepsico Incorporated COM 713448108 3642230 21445 SH SOLE 0 0 21445 Procter & Gamble Co COM 742718109 649465 4432 SH SOLE 0 0 4432 Raytheon Technologies Co COM 755111507 698951 8307 SH SOLE 0 0 8307 S P D R TRUST Unit SR TR UNIT 78462F103 804031 1692 SH SOLE 0 0 1692 S&P Midcap I Fund CORE S&P MCP ETF 464287507 1360529 4909 SH SOLE 0 0 4909 S&P Midcap I Value S&P MC 400VL ETF 464287705 1296202 11366 SH SOLE 0 0 11366 Schwab Fundamental Intl SCHWB FDT INT SC 808524748 2549416 73133 SH SOLE 0 0 73133 Schwab Fundamental US SCHWAB FDT US LG 808524771 4328987 69890 SH SOLE 0 0 69890 Schwab International INTL EQTY ETF 808524805 239242 6473 SH SOLE 0 0 6473 Schwab Internatnal Small INTL SCEQT ETF 808524888 2347748 67290 SH SOLE 0 0 67290 Sherwin Williams Co COM 824348106 616626 1977 SH SOLE 0 0 1977 Small & MidCap Fund FTSE RAFI 1500 46137V597 1027488 27407 SH SOLE 0 0 27407 Snap On Inc COM 833034101 222696 771 SH SOLE 0 0 771 SPDR S&P 400 Mid Cap S&P 400 MDCP GRW 78464A821 11909489 157387 SH SOLE 0 0 157387 SPDR S&P 600 Small Cap S&P 600 SMCP GRW 78464A201 10772681 128814 SH SOLE 0 0 128814 Steris Plc COM G8473T100 353959 1610 SH SOLE 0 0 1610 United Parcel Service B CL B NEW 911312106 667913 4248 SH SOLE 0 0 4248 Unitedhealth Group Inc COM 91324P102 211435 402 SH SOLE 0 0 402 Vanguard Emerging Market FTSE EMR MKT ETF 922042858 816410 19864 SH SOLE 0 0 19864 Vanguard Extended Market EXTEND MKT ETF 922908652 303848 1848 SH SOLE 0 0 1848 Vanguard Ftse Developed VAN FTSE DEV MKT 921943858 371177 7749 SH SOLE 0 0 7749 Vanguard Mid Cap Value MCAP VL IDXVIP 922908512 19558931 134880 SH SOLE 0 0 134880 Vanguard S&P 500 Etf S&P 500 ETF SHS 922908363 309691 709 SH SOLE 0 0 709 Vanguard S&P 500 Growth 500 GRTH IDX F 921932505 24237696 89507 SH SOLE 0 0 89507 Vanguard S&P 500 Value 500 VAL IDX FD 921932703 34075186 202877 SH SOLE 0 0 202877 Vanguard SC Value SM CP VAL ETF 922908611 15443467 85811 SH SOLE 0 0 85811 Vanguard Small Cap SMALL CP ETF 922908751 255762 1199 SH SOLE 0 0 1199 Vanguard Total Bond TOTAL BND MRKT 921937835 2857638 38853 SH SOLE 0 0 38853 Vanguard Total Stock TOTAL STK MKT 922908769 3126560 13180 SH SOLE 0 0 13180 Wells Fargo & Co New COM 949746101 674757 13709 SH SOLE 0 0 13709 Wisconsin Egy Cp Hldg Co COM 92939U106 2153574 25586 SH SOLE 0 0 25586 Wisdomtree LC Value INTL EQUITY FD 97717W703 22322126 425102 SH SOLE 0 0 425102 Wisdomtree SC Value INTL SMCAP DIV 97717W760 15293803 239544 SH SOLE 0 0 239544 Yum Brands Inc COM 988498101 975900 7469 SH SOLE 0 0 7469 Yum China Holdings I COM 98850P109 313600 7391 SH SOLE 0 0 7391