EX-10 2 dats-20211007_8kex10z1.htm EX-10

[*] Certain information in this document has been omitted from this exhibit because it is both

(i) not material and (ii) would be competitively harmful if publicly disclosed.

 

(SJD LOGO)

 

MEDIA AUTHORIZATION FORM

 

Date: 10/07/2021

 

Advertiser: DatChat, Inc.

 

Contact: Darin Myman

 

Media: Barstool Sports

 

Package Franchise Ad Unit Description Flight
Start
Flight End Qty Total
Estimated
Views /
Imps / DLs
Arizona Bowl Package Barstool Sports Custom Custom 10/18/2021 12/31/2021 1 0
Superbowl Package Barstool Sports Custom Custom 2/1/2022 2/28/2022 1 0
BFFs - Presenting Sponsor Package BFF Instagram Swipe-Up · Product Push -:20 to :30 second video from in-house talent
*limited to :15 seconds on @barstoolsports main handle
-Brand mention with talking points
-Brand tag + Hashtag (if applicable)
-Text overlay pushing product details and offer
-Swipe Up to brand site (or landing page determined by the brand)
-Product Placement and/or ambient branding”
11/1/2021 12/31/2021 [*] [*]
TIkTok Post · Video or Static “-Content-driven creative posted native within the feed
-Product Placement and/or ambient branding
-Brand tag + Hashtag (if applicable)”
11/1/2021 12/31/2021 [*] [*]
Presenting Sponsor+ -Brand logo on podcast logo across distribution
-In-studio signage and product integration
-“Presented by…” introductions with :60 opening read of every episode
-Brand logo graphic on full-episode distribution on YouTube
-Lower third graphic during ad read (can include promo code)
-Link in YouTube description to advertiser site
-1x sponsored clip from full episode distributed on Youtube
-2x sponsored clips per episode on Twitter, Facebook, and Instagram
11/1/2021 12/31/2021    

-1-

 

Package Franchise Ad Unit Description Flight
Start
Flight End Qty Total
Estimated
Views /
Imps / DLs
Chicks in the Office - Presenting Sponsor Package Chicks in the Office Presenting Sponsor+ -Brand logo on podcast logo across distribution
-In-studio signage and product integration
-“Presented by…” introductions with :60 opening read of every episode
-Brand logo graphic on full-episode distribution on YouTube
-Lower third graphic during ad read (can include promo code)
-Link in YouTube description to advertiser site
-1x sponsored clip from full episode distributed on Youtube
-2x sponsored clips per episode on Twitter, Facebook, and Instagram
11/1/2021 12/31/2021    
Instagram Swipe-Up · Product Push -:20 to :30 second video from in-house talent
*limited to :15 seconds on @barstoolsports main handle
-Brand mention with talking points
-Brand tag + Hashtag (if applicable)
-Text overlay pushing product details and offer
-Swipe Up to brand site (or landing page determined by the brand)
-Product Placement and/or ambient branding”
11/1/2021 12/31/2021    
TIkTok Post · Video or Static “-Content-driven creative posted native within the feed
-Product Placement and/or ambient branding
-Brand tag + Hashtag (if applicable)”
11/1/2021 12/31/2021    

-2-

 

Package Franchise Ad Unit Description Flight
Start
Flight End Qty Total
Estimated
Views /
Imps / DLs
Macrodosing - Presenting Sponsor Package Macrodosing Presenting Sponsor+ -Brand logo on podcast logo across distribution
-In-studio signage and product integration
-“Presented by…” introductions with :60 opening read of every episode
-Brand logo graphic on full-episode distribution on YouTube
-Lower third graphic during ad read (can include promo code)
-Link in YouTube description to advertiser site
-1x sponsored clip from full episode distributed on Youtube
-2x sponsored clips per episode on Twitter, Facebook, and Instagram
11/1/2021 12/31/2021    
Instagram Swipe-Up · Product Push -:20 to :30 second video from in-house talent
*limited to :15 seconds on @barstoolsports main handle
-Brand mention with talking points
-Brand tag + Hashtag (if applicable)
-Text overlay pushing product details and offer
-Swipe Up to brand site (or landing page determined by the brand)
-Product Placement and/or ambient branding”
11/1/2021 12/31/2021 [*]  
Plan Bri Uncut - Presenting Sponsor Package PlanBri Uncut Presenting Sponsor “-Brand’s logo integrated on Podcast Artwork on bottom ribbon to be distrbuted everywhere podcasts can be played (Apple, Spotify etc.)
-In-studio signage (as seen in all video clips)
-“Presented by…” introductions with :60 opening read of every episode
-Logo bug on full-episode distribution on YT (if applicable)
-1x Instagram Post promoting new episode (includes brand logo bug and tagging)
-1x Twitter Post promoting new episode (includes brand logo bug and tagging)”
11/1/2021 12/31/2021    
TIkTok Post · Video or Static “-Content-driven creative posted native within the feed
-Product Placement and/or ambient branding
-Brand tag + Hashtag (if applicable)”
10/18/2021 12/31/2021    
Instagram Swipe-Up · Product Push -:20 to :30 second video from in-house talent
*limited to :15 seconds on @barstoolsports main handle
-Brand mention with talking points
-Brand tag + Hashtag (if applicable)
-Text overlay pushing product details and offer
-Swipe Up to brand site (or landing page determined by the brand)
-Product Placement and/or ambient branding”
10/18/2021 12/31/2021    

-3-

 

Package Franchise Ad Unit Description Flight Start Flight End Qty Total
Estimated
Views /
Imps / DLs
Rough N Rowdy - Associate Sponsor Package Barstool Sports Instagram Swipe-Up · Product Push -:20 to :30 second video from in-house talent
*limited to :15 seconds on @barstoolsports main handle
-Brand mention with talking points
-Brand tag + Hashtag (if applicable)
-Text overlay pushing product details and offer
-Swipe Up to brand site (or landing page determined by the brand)
-Product Placement and/or ambient branding”
10/18/2021 12/31/2021    
Rough N’ Rowdy Instagram Swipe-Up -:20 to :30 second video from in-house talent
*limited to :15 seconds on @barstoolsports main handle
-Brand mention with talking points
-Brand tag + Hashtag (if applicable)
-Text overlay pushing product details and offer
-Swipe Up to brand site (or landing page determined by the brand)
-Product Placement and/or ambient branding”
10/18/2021 12/31/2021    
Custom Custom 10/18/2021 12/31/2021    
Son of a Boy Dad - Presenting Sponsor Package Son of a Boy Dad Presenting Sponsor+ -Brand logo on podcast logo across distribution
-In-studio signage and product integration
-“Presented by…” introductions with :60 opening read of every episode
-Brand logo graphic on full-episode distribution on YouTube
-Lower third graphic during ad read (can include promo code)
-Link in YouTube description to advertiser site
-1x sponsored clip from full episode distributed on Youtube
-2x sponsored clips per episode on Twitter, Facebook, and Instagram
11/1/2021 12/31/2021    
Instagram Swipe-Up · Product Push -:20 to :30 second video from in-house talent
*limited to :15 seconds on @barstoolsports main handle
-Brand mention with talking points
-Brand tag + Hashtag (if applicable)
-Text overlay pushing product details and offer
-Swipe Up to brand site (or landing page determined by the brand)
-Product Placement and/or ambient branding”
11/1/2021 12/31/2021    
Sportsbook House Package Electric Chair Presenting Sponsor “-Still graphic on opening graphic card
-Full :30 ad read within opening of the show
-Logo behind the talent on set
-Logo bug on on-screen graphics during full show
-Product on set
-Brand tag within blog, social, and YT copy below video (promo code integration if applicable)”
11/1/2021 12/31/2021 [*]  

-4-

 

Package Franchise Ad Unit Description Flight
Start
Flight End Qty Total
Estimated
Views /
Imps / DLs
Viceroy Package Viceroys Instagram Post · Video or Static “-Content-driven creative posted native within the feed
-Product Placement and/or ambient branding
-Brand tag + Hashtag (if applicable)”
10/18/2021 2/28/2022    
Twitter Tweet “-Short product description in copy with CTA (if applicable)
-Brand Tag
-Clickout URL
-Brand tag + Hashtag (if applicable)”
10/18/2021 2/28/2022 [*]  
Added Value Package Barstool Sports In-Feed Product In-Feed Post on:
Instagram
Twitter
Facebook

*Can do paid spend against IG for now
11/1/2021 12/31/2021    
One Bite Presenting Sponsor (Mediumform) -Still graphic in Opening
-Full :15 Ad Read within opening of the episode
-Custom product integration within the show if applicable (product within show, talent trying a product or experience, etc)
-Brand mention within blog, social, and YT copy
-Brand logo watermark on first 3 seconds then switches to Barstool logo watermark (on both full video and social clips)
10/18/2021 12/31/2021    
The Rundown Presenting Sponsor (Longform) -Still graphic on opening graphic card
-Full :30 ad read within opening of the show
-Logo behind the talent on set
-Logo bug on on-screen graphics during full show
-Product on set
-Brand tag within blog, social, and YT copy below video (promo code integration if applicable)
11/1/2021 12/31/2021    
            121 29,016,008

 

Grand Total = $3,000,000

 

Payment

 

I authorize SJD MEDIA & MARKETING to bill me for the media purchased as outlined above and agree to pay by check or wire per monthly pre-payment terms as agreed upon with SJD MEDIA & MARKETING. By signing this authorization, you are also stating that you have authorization to approve such media and financial responsibilities.

 

Liability

 

By signing this authorization, you’re also accepting full liability of payment of all media and costs associated with this buy. You are guaranteeing payment on your behalf to SJD MEDIA & MARKETING

 

(-s- Darin Myman)   (-s- Stuart Dinetz)  
Darin Myman   Stuart Dinetz  
DatChat, Inc.   SJD MEDIA & MARKETING  

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