0000905729-16-000742.txt : 20161107 0000905729-16-000742.hdr.sgml : 20161107 20161107142050 ACCESSION NUMBER: 0000905729-16-000742 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20160930 FILED AS OF DATE: 20161107 DATE AS OF CHANGE: 20161107 EFFECTIVENESS DATE: 20161107 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Long Road Investment Counsel, LLC CENTRAL INDEX KEY: 0001620081 IRS NUMBER: 465296913 STATE OF INCORPORATION: MI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-16587 FILM NUMBER: 161977622 BUSINESS ADDRESS: STREET 1: 2723 SOUTH STATE ST. STREET 2: SUITE 150 CITY: ANN ARBOR STATE: MI ZIP: 48104 BUSINESS PHONE: 734-794-4764 MAIL ADDRESS: STREET 1: 2723 SOUTH STATE ST. STREET 2: SUITE 150 CITY: ANN ARBOR STATE: MI ZIP: 48104 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001620081 XXXXXXXX 09-30-2016 09-30-2016 false Long Road Investment Counsel, LLC

2723 South State St. Suite 150 Ann Arbor MI 48104

13F HOLDINGS REPORT 028-16587 N Charles D. Wattles 734-794-4764 /s/ Charles D. Wattles Ann Arbor MI 10-06-2016 0 68 129511 INFORMATION TABLE 2 infotable.xml ABBOTT LABORATORIES COM 002824100 619 14644 SH SOLE 0 0 14644 ABBVIE INC COM 00287Y109 820 12994 SH SOLE 0 0 12994 ACCENTURE PLC CL A COM G1151C101 2562 20970 SH SOLE 0 0 20970 ADOBE SYSTEMS COM 00724F101 857 7900 SH SOLE 0 0 7900 AFFILIATED MGRS GROUP COM 008252108 2244 15510 SH SOLE 0 0 15510 AFLAC INC COM 001055102 1919 26700 SH SOLE 0 0 26700 AIR PROD & CHEMICAL INC COM 009158106 1903 12660 SH SOLE 0 0 12660 ALPHABET INC/CA-CL A COM 02079K305 2089 2598 SH SOLE 0 0 2598 ALPHABET INC/CA-CL C COM 02079K107 2040 2624 SH SOLE 0 0 2624 APPLE INC COM 037833100 762 6744 SH SOLE 0 0 6744 AT&T INC COM 00206R102 1547 38104 SH SOLE 0 0 38104 AUTOMATIC DATA PROCESSING COM 053015103 5160 58500 SH SOLE 0 0 58500 BECTON DICKINSON COM 075887109 3260 18141 SH SOLE 0 0 18141 BERKSHIRE HATHAWAY CL A COM 084670108 432 2 SH SOLE 0 0 2 BERKSHIRE HATHAWAY CL B COM 084670207 376 2600 SH SOLE 0 0 2600 BORGWARNER INC COM 099724106 1753 49830 SH SOLE 0 0 49830 CARMAX INC COM 143130102 4711 88300 SH SOLE 0 0 88300 CDK GLOBAL INC COM 12508E101 1118 19488 SH SOLE 0 0 19488 CHEESECAKE FACTORY INC COM 163072101 1748 34919 SH SOLE 0 0 34919 CINTAS CORP COM 172908105 388 3450 SH SOLE 0 0 3450 CORE LABORATORIES COM n22717107 900 8010 SH SOLE 0 0 8010 DISNEY COM 254687106 304 3275 SH SOLE 0 0 3275 DORMAN PRODUCTS COM 258278100 1808 28300 SH SOLE 0 0 28300 ECOLAB INC COM 278865100 235 1930 SH SOLE 0 0 1930 EQUIFAX INC COM 294429105 942 7000 SH SOLE 0 0 7000 EXPEDITORS INTERNATIONAL COM 302130109 2195 42600 SH SOLE 0 0 42600 EXXON MOBIL COM 30231g102 918 10516 SH SOLE 0 0 10516 FASTENAL CO COM 311900104 2963 70920 SH SOLE 0 0 70920 GAMESTOP CL A COM 36467w109 1102 39948 SH SOLE 0 0 39948 GENL ELECTRIC CO COM 369604103 3718 125509 SH SOLE 0 0 125509 GENTEX CORP COM 371901109 327 18600 SH SOLE 0 0 18600 GILEAD SCIENCES INC COM 375558103 2235 28250 SH SOLE 0 0 28250 IDEXX LABS INC COM 45168D104 1268 11250 SH SOLE 0 0 11250 ILLINOIS TOOL WORKS COM 452308109 6092 50838 SH SOLE 0 0 50838 INTERCONTINENTAL EXCHANGE COM 45866F104 2902 10775 SH SOLE 0 0 10775 INTUIT SOFTWARE COM 461202103 1221 11100 SH SOLE 0 0 11100 JACOBS ENGINEERING COM 469814107 264 5100 SH SOLE 0 0 5100 JOHNSON & JOHNSON COM COM 478160104 1597 13519 SH SOLE 0 0 13519 JPMORGAN CHASE & CO COM 46625h100 322 4832 SH SOLE 0 0 4832 LAUDER ESTEE COS CL A COM 518439104 5570 62900 SH SOLE 0 0 62900 MEDTRONIC PLC COM G5960L103 553 6400 SH SOLE 0 0 6400 MICROSOFT CORP COM 594918104 215 3729 SH SOLE 0 0 3729 MOODYS CORP COM 615369105 401 3700 SH SOLE 0 0 3700 MYLAN NV COM n59465109 1210 31750 SH SOLE 0 0 31750 O REILLY AUTOMOTIVE COM 67103H107 11706 41790 SH SOLE 0 0 41790 OMNICOM GROUP COM 681919106 3160 37180 SH SOLE 0 0 37180 ORACLE CORP COM 68389x105 3350 85288 SH SOLE 0 0 85288 PATTERSON COMPANIES COM 703395103 1362 29650 SH SOLE 0 0 29650 PEPSICO COM 713448108 3263 30000 SH SOLE 0 0 30000 PFIZER COM 717081103 230 6788 SH SOLE 0 0 6788 PROCTER AND GAMBLE COM 742718109 630 7020 SH SOLE 0 0 7020 SCOTTS MIRACLE-GRO COMPANY COM 810186106 941 11300 SH SOLE 0 0 11300 STAPLES INC COM 855030102 109 12788 SH SOLE 0 0 12788 STARBUCKS COM 855244109 5228 96570 SH SOLE 0 0 96570 STATE STEET COM 857477103 1636 23501 SH SOLE 0 0 23501 STRYKER CORP COM 863667101 5775 49610 SH SOLE 0 0 49610 SUNCOR ENERGY COM 867224107 516 18560 SH SOLE 0 0 18560 SYMANTEC COM 871503108 1918 76425 SH SOLE 0 0 76425 SYSCO COM 871829107 799 16300 SH SOLE 0 0 16300 THERMO FISHER SCIENTIFIC COM 883556102 2220 13960 SH SOLE 0 0 13960 VANTIV INC CL A COM 92210h105 1114 19800 SH SOLE 0 0 19800 WALGREENS BOOTS ALLIANCE COM 931427108 4366 54150 SH SOLE 0 0 54150 WESTERN UNION CO COM 959802109 920 44171 SH SOLE 0 0 44171 RITCHIE BROS AUCTIONEERS COM 767744105 2007 57240 SH SOLE 0 0 57240 SPDR S&P 500 ETF TRUST ETF 78462F103 700 3236 SH SOLE 0 0 3236 VANGUARD INTL EQUITY INDEXFUND ETF 922042858 760 20189 SH SOLE 0 0 20189 INDIA FD INC ETF 454089103 271 10902 SH SOLE 0 0 10902 ISHARES MSCI EAFE ETF ETF 464287465 957 16190 SH SOLE 0 0 16190