0000905729-16-000641.txt : 20160805 0000905729-16-000641.hdr.sgml : 20160805 20160805110906 ACCESSION NUMBER: 0000905729-16-000641 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20160630 FILED AS OF DATE: 20160805 DATE AS OF CHANGE: 20160805 EFFECTIVENESS DATE: 20160805 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Long Road Investment Counsel, LLC CENTRAL INDEX KEY: 0001620081 IRS NUMBER: 465296913 STATE OF INCORPORATION: MI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-16587 FILM NUMBER: 161809628 BUSINESS ADDRESS: STREET 1: 2723 SOUTH STATE ST. STREET 2: SUITE 150 CITY: ANN ARBOR STATE: MI ZIP: 48104 BUSINESS PHONE: 734-794-4764 MAIL ADDRESS: STREET 1: 2723 SOUTH STATE ST. STREET 2: SUITE 150 CITY: ANN ARBOR STATE: MI ZIP: 48104 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001620081 XXXXXXXX 06-30-2016 06-30-2016 false Long Road Investment Counsel, LLC

2723 South State St. Suite 150 Ann Arbor MI 48104

13F HOLDINGS REPORT 028-16587 N Charles D. Wattles 734-794-4764 /s/ Charles D. Wattles Ann Arbor MI 08-03-2016 0 69 127628 INFORMATION TABLE 2 infotable.xml ABBOTT LABORATORIES COM 002824100 576 14644 SH SOLE 0 0 14644 ABBVIE INC COM 00287Y109 804 12994 SH SOLE 0 0 12994 ACCENTURE CL A COM G1151C101 2376 20970 SH SOLE 0 0 20970 ADOBE SYSTEMS COM 00724F101 757 7900 SH SOLE 0 0 7900 AFFILIATED MGRS GROUP COM 008252108 2183 15510 SH SOLE 0 0 15510 AFLAC INC COM 001055102 1927 26700 SH SOLE 0 0 26700 AIR PROD & CHEMICAL INC COM 009158106 1798 12660 SH SOLE 0 0 12660 ALPHABET CL A COM 02079K305 1828 2598 SH SOLE 0 0 2598 ALPHABET CL C COM 02079K107 1816 2624 SH SOLE 0 0 2624 APPLE INC COM 037833100 650 6794 SH SOLE 0 0 6794 AT&T INC COM USD1 COM 00206r102 1753 40563 SH SOLE 0 0 40563 AUTOMATIC DATA PROCESSING COM 053015103 5374 58500 SH SOLE 0 0 58500 BECTON DICKINSON & CO COM 075887109 3077 18141 SH SOLE 0 0 18141 BERKSHIRE HATHAWAY CL A COM 084670108 434 2 SH SOLE 0 0 2 BERKSHIRE HATHAWAY Cl B COM 084670207 376 2600 SH SOLE 0 0 2600 BORGWARNER INC COM 099724106 1471 49830 SH SOLE 0 0 49830 CARMAX INC COM 143130102 4525 92300 SH SOLE 0 0 92300 CDK GLOBAL COM 12508e101 1081 19488 SH SOLE 0 0 19488 CHEESECAKE FACTORY INC COM 163072101 1681 34919 SH SOLE 0 0 34919 CINTAS CORP COM 172908105 339 3450 SH SOLE 0 0 3450 CORE LABORATORIES COM n22717107 992 8010 SH SOLE 0 0 8010 DISNEY COM 254687106 320 3275 SH SOLE 0 0 3275 DORMAN PRODUCTS COM 258278100 1619 28300 SH SOLE 0 0 28300 ECOLAB INC COM 278865100 229 1930 SH SOLE 0 0 1930 EQUIFAX INC COM 294429105 899 7000 SH SOLE 0 0 7000 ESTEE LAUDER CL A COM 518439104 5816 63900 SH SOLE 0 0 63900 EXPEDITORS INTL COM 302130109 2089 42600 SH SOLE 0 0 42600 EXXON MOBIL CORP COM 30231g102 1051 11216 SH SOLE 0 0 11216 FASTENAL COM 311900104 3175 71520 SH SOLE 0 0 71520 GAMESTOP CL A COM 36467w109 1062 39948 SH SOLE 0 0 39948 GENERAL ELECTRIC COM 369604103 3951 125509 SH SOLE 0 0 125509 GENTEX CORP COM 371901109 287 18600 SH SOLE 0 0 18600 GILEAD SCIENCES INC COM 375558103 2365 28350 SH SOLE 0 0 28350 IDEXX LABS COM 45168D104 1045 11250 SH SOLE 0 0 11250 ILLINOIS TOOL WORKS COM 452308109 5295 50838 SH SOLE 0 0 50838 INTERCONTINENTAL EXCHANGE COM 45866F104 2758 10775 SH SOLE 0 0 10775 INTUIT COM 461202103 1239 11100 SH SOLE 0 0 11100 JACOBS ENGINEERING COM 469814107 254 5100 SH SOLE 0 0 5100 JOHNSON & JOHNSON COM 478160104 1640 13519 SH SOLE 0 0 13519 JPMORGAN CHASE COM 46625H100 300 4832 SH SOLE 0 0 4832 MEDTRONIC PLC COM G5960L103 555 6400 SH SOLE 0 0 6400 MOODYS CORP COM 615369105 347 3700 SH SOLE 0 0 3700 MYLAN NV COM n59465109 1580 36550 SH SOLE 0 0 36550 O REILLY AUTOMOTIVE COM 67103H107 11356 41890 SH SOLE 0 0 41890 OMNICOM GROUP COM 681919106 3038 37280 SH SOLE 0 0 37280 ORACLE COM 68389x105 3622 88488 SH SOLE 0 0 88488 PATTERSON COMPANIES INCCOM COM 703395103 1420 29650 SH SOLE 0 0 29650 PEPSICO COM 713448108 3178 30000 SH SOLE 0 0 30000 PFIZER INC COM 717081103 239 6788 SH SOLE 0 0 6788 PROCTER & GAMBLE COM 742718109 594 7020 SH SOLE 0 0 7020 SCOTTS MIRACLE-GRO COM 810186106 790 11300 SH SOLE 0 0 11300 STAPLES INC COM 855030102 110 12788 SH SOLE 0 0 12788 STARBUCKS CORP COM USD0.001 COM 855244109 5745 100570 SH SOLE 0 0 100570 STATE STREET COM 857477103 1267 23501 SH SOLE 0 0 23501 STRYKER CORP COM 863667101 5945 49610 SH SOLE 0 0 49610 SUNCOR ENERGY INC COM 867224107 515 18560 SH SOLE 0 0 18560 SYMANTEC COM 871503108 1570 76425 SH SOLE 0 0 76425 SYSCO COM 871829107 863 17000 SH SOLE 0 0 17000 THERMO FISHER SCIENTIFIC COM 883556102 2070 14010 SH SOLE 0 0 14010 TRACTOR SUPPLY CO COM 892356106 219 2400 SH SOLE 0 0 2400 VANTIV INC CL A COM 92210h105 1121 19800 SH SOLE 0 0 19800 WALGREENS BOOTS ALLIANCE COM 931427108 4509 54150 SH SOLE 0 0 54150 WESTERN UNION CO COM 959802109 847 44171 SH SOLE 0 0 44171 RITCHIE BROS AUCTIONEERS COM 767744105 1934 57240 SH SOLE 0 0 57240 INDIA FD INC ETF 454089103 265 10902 SH SOLE 0 0 10902 ISHARES MSCI EAFE ETF 464287465 904 16190 SH SOLE 0 0 16190 SPDR S&P 500 ETF TRUST ETF 78462F103 678 3236 SH SOLE 0 0 3236 SPDR S&P MIDCAP 400 ETF TR ETF 78467y107 424 1558 SH SOLE 0 0 1558 VANGUARD FTSE EMERGING MARKETS ETF 922042858 711 20189 SH SOLE 0 0 20189