0000905729-16-000407.txt : 20160205 0000905729-16-000407.hdr.sgml : 20160205 20160205085057 ACCESSION NUMBER: 0000905729-16-000407 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20151231 FILED AS OF DATE: 20160205 DATE AS OF CHANGE: 20160205 EFFECTIVENESS DATE: 20160205 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Long Road Investment Counsel, LLC CENTRAL INDEX KEY: 0001620081 IRS NUMBER: 465296913 STATE OF INCORPORATION: MI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-16587 FILM NUMBER: 161390255 BUSINESS ADDRESS: STREET 1: 2723 SOUTH STATE ST. STREET 2: SUITE 150 CITY: ANN ARBOR STATE: MI ZIP: 48104 BUSINESS PHONE: 734-794-4764 MAIL ADDRESS: STREET 1: 2723 SOUTH STATE ST. STREET 2: SUITE 150 CITY: ANN ARBOR STATE: MI ZIP: 48104 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001620081 XXXXXXXX 12-31-2015 12-31-2015 false Long Road Investment Counsel, LLC

2723 South State St. Suite 150 Ann Arbor MI 48104

13F HOLDINGS REPORT 028-16587 N Charles D. Wattles 734-794-4764 /s/ Charles D. Wattles Ann Arbor MI 02-04-2016 0 70 121631 INFORMATION TABLE 2 infotable.xml ABBOTT LABORATORIES COM 002824100 658 14644 SH SOLE 0 0 14644 ABBVIE INC COM 00287Y109 770 12994 SH SOLE 0 0 12994 ACCENTURE CL A COM G1151C101 2191 20970 SH SOLE 0 0 20970 ADOBE SYSTEMS COM 00724F101 742 7900 SH SOLE 0 0 7900 AFFILIATED MANAGERS GROUP COM 008252108 2394 14985 SH SOLE 0 0 14985 AFLAC INC COM 001055102 1599 26700 SH SOLE 0 0 26700 AIR PRODUCTS & CHEMICALS COM 009158106 1647 12660 SH SOLE 0 0 12660 ALPHABET CL A COM 02079K305 2022 2599 SH SOLE 0 0 2599 ALPHABET CL C COM 02079K107 1973 2600 SH SOLE 0 0 2600 APPLE INC COM 037833100 723 6869 SH SOLE 0 0 6869 AT&T INC COM 00206R102 1397 40609 SH SOLE 0 0 40609 AUTOMATIC DATA PROCESSING COM 053015103 4956 58500 SH SOLE 0 0 58500 BECTON DICKINSON & CO COM 075887109 2780 18041 SH SOLE 0 0 18041 BERKSHIRE HATHAWAY CL A COM 084670108 396 2 SH SOLE 0 0 2 BERKSHIRE HATHAWAY Cl B COM 084670207 343 2600 SH SOLE 0 0 2600 BORG WARNER AUTOMOTIVE COM 099724106 1255 29030 SH SOLE 0 0 29030 CARMAX INC COM 143130102 4927 91300 SH SOLE 0 0 91300 CDK GLOBAL INC COM 12508E101 925 19488 SH SOLE 0 0 19488 CHEESECAKE FACTORY INC COM 163072101 1610 34919 SH SOLE 0 0 34919 CINTAS CORP COM 172908105 314 3450 SH SOLE 0 0 3450 CORE LABORATORIES NV COM N22717107 871 8010 SH SOLE 0 0 8010 DISNEY WALT CO COM 254687106 344 3275 SH SOLE 0 0 3275 DORMAN PRODUCTS INC COM 258278100 1343 28300 SH SOLE 0 0 28300 ECOLAB INC COM 278865100 221 1930 SH SOLE 0 0 1930 EQUIFAX INC COM 294429105 780 7000 SH SOLE 0 0 7000 ESTEE LAUDER CL A COM 518439104 5697 64700 SH SOLE 0 0 64700 EXPEDITORS INTERNATIONAL COM 302130109 1876 41600 SH SOLE 0 0 41600 EXXON MOBIL CORP COM 30231g102 874 11216 SH SOLE 0 0 11216 FASTENAL CO COM 311900104 2915 71420 SH SOLE 0 0 71420 FLOWERS FOODS INC COM 343498101 208 9690 SH SOLE 0 0 9690 GAMESTOP CORP CLASS A COM 36467W109 601 21448 SH SOLE 0 0 21448 GENERAL ELECTRIC COM 369604103 3910 125509 SH SOLE 0 0 125509 GENTEX CORP COM 371901109 298 18600 SH SOLE 0 0 18600 GILEAD SCIENCES INC COM 375558103 2869 28350 SH SOLE 0 0 28350 ILLINOIS TOOL WORKS INC COM 452308109 4721 50943 SH SOLE 0 0 50943 INTERCONTINENTAL EXCHANGE COM 45866F104 2761 10775 SH SOLE 0 0 10775 INTUIT INC COM 461202103 1071 11100 SH SOLE 0 0 11100 JACOBS ENGINEERING COM 469814107 214 5100 SH SOLE 0 0 5100 JOHNSON & JOHNSON COM 478160104 1389 13519 SH SOLE 0 0 13519 JPMORGAN CHASE & CO COM 46625h100 319 4832 SH SOLE 0 0 4832 MEDTRONIC PLC COM G5960L103 492 6400 SH SOLE 0 0 6400 MICROSOFT CORP COM 594918104 207 3729 SH SOLE 0 0 3729 MOODYS CORP COM 615369105 371 3700 SH SOLE 0 0 3700 MYLAN N V SHS EURO COM N59465109 2009 37150 SH SOLE 0 0 37150 O REILLY AUTOMOTIVE INC COM 67103H107 11972 47240 SH SOLE 0 0 47240 OMNICOM GROUP INC COM 681919106 2821 37280 SH SOLE 0 0 37280 ORACLE CORPORATION COM 68389X105 3269 89488 SH SOLE 0 0 89488 PATTERSON COMPANIES INC COM 703395103 1340 29650 SH SOLE 0 0 29650 PEPSICO INC COM 713448108 2998 30000 SH SOLE 0 0 30000 PFIZER INC COM 717081103 219 6788 SH SOLE 0 0 6788 PROCTER & GAMBLE CO COM 742718109 557 7020 SH SOLE 0 0 7020 SCOTTS MIRACLE-GRO CO. COM 810186106 729 11300 SH SOLE 0 0 11300 STAPLES INC COM 855030102 121 12788 SH SOLE 0 0 12788 STARBUCKS CORP COM 855244109 6223 103670 SH SOLE 0 0 103670 STATE STREET CORP COM 857477103 1560 23501 SH SOLE 0 0 23501 STRYKER CORP COM 863667101 4611 49610 SH SOLE 0 0 49610 SUNCOR ENERGY INC COM 867224107 479 18560 SH SOLE 0 0 18560 SYMANTEC CORPORATION COM 871503108 1605 76425 SH SOLE 0 0 76425 SYSCO CORP COM 871829107 697 17000 SH SOLE 0 0 17000 THERMO FISHER SCIENTIFIC COM 883556102 1987 14010 SH SOLE 0 0 14010 TRACTOR SUPPLY CO COM 892356106 205 2400 SH SOLE 0 0 2400 VANTIV INC CL A COM 92210H105 939 19800 SH SOLE 0 0 19800 WALGREEN BOOTS ALLIANCE COM 931427108 4611 54150 SH SOLE 0 0 54150 WESTERN UNION CO COM 959802109 791 44171 SH SOLE 0 0 44171 RITCHIE BROS AUCTIONEERS COM 767744105 1380 57240 SH SOLE 0 0 57240 INDIA FD INC ETF 454089103 248 10902 SH SOLE 0 0 10902 ISHARES MSCI EAFE ETF ETF 464287465 933 15890 SH SOLE 0 0 15890 SPDR S&P 500 ETF TRUST ETF 78462F103 370 1816 SH SOLE 0 0 1816 STANDARD & POORS MIDCAP 400 SP ETF 78467Y107 320 1258 SH SOLE 0 0 1258 VANGUARD FTSE EMERGING MARKETS ETF 922042858 660 20189 SH SOLE 0 0 20189