0000905729-15-000252.txt : 20150806 0000905729-15-000252.hdr.sgml : 20150806 20150806152047 ACCESSION NUMBER: 0000905729-15-000252 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20150630 FILED AS OF DATE: 20150806 DATE AS OF CHANGE: 20150806 EFFECTIVENESS DATE: 20150806 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Long Road Investment Counsel, LLC CENTRAL INDEX KEY: 0001620081 IRS NUMBER: 465296913 STATE OF INCORPORATION: MI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-16587 FILM NUMBER: 151032726 BUSINESS ADDRESS: STREET 1: 2723 SOUTH STATE ST. STREET 2: SUITE 150 CITY: ANN ARBOR STATE: MI ZIP: 48104 BUSINESS PHONE: 734-794-4764 MAIL ADDRESS: STREET 1: 2723 SOUTH STATE ST. STREET 2: SUITE 150 CITY: ANN ARBOR STATE: MI ZIP: 48104 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001620081 XXXXXXXX 06-30-2015 06-30-2015 false Long Road Investment Counsel, LLC
2723 South State St. Suite 150 Ann Arbor MI 48104
13F HOLDINGS REPORT 028-16587 N
Charles D. Wattles Member 734-794-4724 /s/ Charles D. Wattles Ann Arbor MI 08-06-2015 0 71 122690
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