SEC FORM 3

SEC Form 3

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person^*

Pearson Lisa

(Last)

(First)

(Middle)

3900 N. CAPITAL OF TEXAS HWY

SUITE 300

(Street)

AUSTIN

78746

(City)

(State)

(Zip)

2. Date of Event Requiring Statement (Month/Day/Year)
08/15/2014

3. Issuer Name and Ticker or Trading Symbol
Bazaarvoice Inc [ BV ]

4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Marketing Officer

5. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common Stock	2,504⁽¹⁾	D
Common Stock	39,000⁽²⁾	D
Common Stock	25,000⁽³⁾	D
Common Stock	40,000⁽⁴⁾	D
Common Stock	22,200⁽⁵⁾	D

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
1. Title of Derivative Security (Instr. 4)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
Stock Options (Right to Buy)	⁽⁶⁾	04/19/2021	Common Stock	35,000	$6.28	D
Stock Options (Right to Buy)	⁽⁷⁾	08/23/2022	Common Stock	4,475	$13.95	D
Stock Options (Right to Buy)	⁽⁸⁾	02/27/2023	Common Stock	42,000	$6.54	D
Stock Options (Right to Buy)	⁽⁹⁾	06/10/2024	Common Stock	43,400	$7.53	D

Explanation of Responses:

1. The restricted stock units vest in four (4) equal yearly installments, with the first such installment vesting effective July 1, 2013.

2. The restricted stock units vest in four (4) equal yearly installments, with the first such installment vesting effective April 1, 2014.

3. The restricted stock units vest in four (4) equal yearly installments, with the first such installment vesting effective June 20, 2014.

4. The restricted stock units vest in four (4) equal yearly installments, with the first such installment vesting effective December 20, 2014.

5. The restricted stock units vest in four (4) equal yearly installments, with the first such installment vesting effective June 20, 2015.

6. 1/4th of the shares subject to the option vested and became exercisable on February 14, 2012, and 1/48th of the shares subject to the option vest and become exercisable on the corresponding day of each month thereafter.

7. 1/4th of the shares subject to the option vested and became exercisable on July 1, 2013, and 1/48th of the shares subject to the option vest and become exercisable on the corresponding day of each month thereafter.

8. 1/4th of the shares subject to the option vested and became exercisable on February 25, 2014, and 1/48th of the shares subject to the option vest and become exercisable on the corresponding day of each month thereafter.

9. 1/4th of the shares subject to the option vest and become exercisable on June 10, 2015, and 1/48th of the shares subject to the option vest and become exercisable on the corresponding day of each month thereafter.

Remarks:

	/s/ Bryan C. Barksdale (as Attorney-in-Fact for Lisa Pearson)	08/20/2014
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.