0001601742-16-000007.txt : 20160209
0001601742-16-000007.hdr.sgml : 20160209
20160209102620
ACCESSION NUMBER: 0001601742-16-000007
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20151231
FILED AS OF DATE: 20160209
DATE AS OF CHANGE: 20160209
EFFECTIVENESS DATE: 20160209
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Private Ocean, LLC
CENTRAL INDEX KEY: 0001601742
IRS NUMBER: 205742052
STATE OF INCORPORATION: CA
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-16108
FILM NUMBER: 161397757
BUSINESS ADDRESS:
STREET 1: 100 SMITH RANCH ROAD
STREET 2: SUITE 300
CITY: SAN RAFAEL
STATE: CA
ZIP: 94903
BUSINESS PHONE: 415-526-2900
MAIL ADDRESS:
STREET 1: 100 SMITH RANCH ROAD
STREET 2: SUITE 300
CITY: SAN RAFAEL
STATE: CA
ZIP: 94903
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0001601742
XXXXXXXX
12-31-2015
12-31-2015
Private Ocean, LLC
100 SMITH RANCH ROAD
SUITE 300
SAN RAFAEL
CA
94903
13F HOLDINGS REPORT
028-16108
N
Justin Hult
Chief Compliance Officer
(415) 526-2900
Justin Hult
San Rafael
CA
02-09-2016
0
180
136706
false
INFORMATION TABLE
2
privateocean13f4q2015.xml
Abbott Laboratories
COM
002824100
63
1400
SH
SOLE
0
0
1400
Abbvie Inc
COM
00287Y109
83
1400
SH
SOLE
0
0
1400
Accenture Ltd PLC
COM
G1151C101
43
415
SH
SOLE
0
0
415
Agilent Technologies Inc
COM
00846U101
0
1
SH
SOLE
0
0
1
ALPS Alerian MLP
COM
00162Q866
249
20680
SH
SOLE
0
0
20680
Altria Group Inc
COM
02209S103
52
900
SH
SOLE
0
0
900
American Tower Corp A
COM
03027X100
10
100
SH
SOLE
0
0
100
Ameriprise Financial Inc
COM
03076C106
11
100
SH
SOLE
0
0
100
Ametek Inc
COM
031100100
63
1180
SH
SOLE
0
0
1180
Amgen Inc
COM
31162100
162
1000
SH
SOLE
0
0
1000
Apple Computer Inc
COM
037833100
213
2021
SH
SOLE
0
0
2021
Astrazeneca Plc Ord
COM
G0593M107
16
242
SH
SOLE
0
0
242
AT&T Corp
COM
00206R102
16
474
SH
SOLE
0
0
474
Bank Marin Corte Madera Ca
COM
063425102
193
3608
SH
SOLE
0
0
3608
Berkshire Hathaway Cl B
COM
084670702
196
1486
SH
SOLE
0
0
1486
Blackstone Group Lp
COM
09253U108
15
500
SH
SOLE
0
0
500
Boeing Co
COM
097023105
126
870
SH
SOLE
0
0
870
BorgWarner Inc
COM
099724106
6
150
SH
SOLE
0
0
150
Boston Properties Inc
COM
101121101
77
600
SH
SOLE
0
0
600
BP PLC ADR
ADR
055622104
25
794
SH
SOLE
0
0
794
Celgene Corp
COM
151020104
36
300
SH
SOLE
0
0
300
Charles Schwab Corp
COM
808513105
925
28092
SH
SOLE
0
0
28092
Chevron Texaco Corp
COM
166764100
62
691
SH
SOLE
0
0
691
Chubb Corp
COM
171232101
33
250
SH
SOLE
0
0
250
Cisco Systems Inc
COM
17275R102
122
4508
SH
SOLE
0
0
4508
Coca Cola Co
COM
191216100
17
404
SH
SOLE
0
0
404
Conagra Foods Inc
COM
205887102
126
3000
SH
SOLE
0
0
3000
ConocoPhillips
COM
20825C104
34
730
SH
SOLE
0
0
730
Consolidated Edison Inc
COM
209115104
14
225
SH
SOLE
0
0
225
Discover Financial Services LLC
COM
254709108
8
150
SH
SOLE
0
0
150
Dominion Resources Inc
COM
25746U109
27
400
SH
SOLE
0
0
400
Dow Chemical Co
COM
260543103
10
200
SH
SOLE
0
0
200
eBay Inc
COM
278642103
2
75
SH
SOLE
0
0
75
Ecolab Inc
COM
278865100
6
50
SH
SOLE
0
0
50
Edwards Lifesciences Cp
COM
28176E108
91
1150
SH
SOLE
0
0
1150
Eli Lilly & Co
COM
532457108
84
1000
SH
SOLE
0
0
1000
Emerson Electric Co
COM
291011104
230
4800
SH
SOLE
0
0
4800
Enterprise Products Partners
COM
293792107
44
1726
SH
SOLE
0
0
1726
Exelon Corp
COM
30161N101
5
177
SH
SOLE
0
0
177
Express Scripts Inc
COM
30219G108
141
1614
SH
SOLE
0
0
1614
Exxon Mobil Corp
COM
30231G102
199
2556
SH
SOLE
0
0
2556
Facebook Inc
COM
30303M102
21
200
SH
SOLE
0
0
200
FlexShares Morningstar Developed Markets ex-US
ETF
33939L811
254
4610
SH
SOLE
0
0
4610
FlexShares Morningstar U.S. Market Factor Tilt
ETF
33939L100
311
3720
SH
SOLE
0
0
3720
Ford Motor Co
COM
345370860
0
22
SH
SOLE
0
0
22
Franklin Electric
COM
353514102
80
2964
SH
SOLE
0
0
2964
General Electric Co
COM
369604103
16
500
SH
SOLE
0
0
500
Gilead Sciences Inc
COM
375558103
91
900
SH
SOLE
0
0
900
Greene King PLC ORD
COM
G40880133
1134
82804
SH
SOLE
0
0
82804
Guggenheim S&P Global Dividend Opportunities Index
ETF
18383M860
1493
171000
SH
SOLE
0
0
171000
Hershey Foods Corp
COM
427866108
0
4
SH
SOLE
0
0
4
Hewlett Packard Ente
COM
428236903
29
1916
SH
SOLE
0
0
1916
Hewlett-Packard Co
COM
428236103
23
1916
SH
SOLE
0
0
1916
International Business Machines
COM
459200101
259
1879
SH
SOLE
0
0
1879
iShares Barclays Aggregate Bond
ETF
464287226
856
7929
SH
SOLE
0
0
7929
iShares Dow Jones US Real Estate
ETF
45032K102
182
2419
SH
SOLE
0
0
2419
iShares Gold Trust
ETF
464285105
20
2000
SH
SOLE
0
0
2000
iShares Mortgage Real Estate Capped ETF
ETF
464288539
431
45054
SH
SOLE
0
0
45054
iShares MSCI EAFE Index
ETF
464287465
2535
43170
SH
SOLE
0
0
43170
iShares MSCI Emerging Markets
ETF
464287234
82
2535
SH
SOLE
0
0
2535
iShares Russell 1000 Growth
ETF
464287614
7
75
SH
SOLE
0
0
75
iShares Russell 1000 Index
ETF
464287622
1958
17284
SH
SOLE
0
0
17284
iShares Russell 1000 Value Index
ETF
464287598
120
1230
SH
SOLE
0
0
1230
iShares Russell 2000
ETF
464287648
257
1844
SH
SOLE
0
0
1844
iShares Russell 2000 Index
ETF
464287655
694
6163
SH
SOLE
0
0
6163
iShares Russell 2000 Value Index
ETF
464287630
26
279
SH
SOLE
0
0
279
iShares Russell 3000 Index
ETF
464287689
76
628
SH
SOLE
0
0
628
iShares Russell Midcap Blend
ETF
464287499
372
2323
SH
SOLE
0
0
2323
iShares Russell Midcap Growth
ETF
464287481
81
880
SH
SOLE
0
0
880
iShares Russell Midcap VI
ETF
464287473
116
1686
SH
SOLE
0
0
1686
iShares S&P 100 Index
ETF
464287101
207
2271
SH
SOLE
0
0
2271
iShares S&P 500 Index
ETF
464287200
174
849
SH
SOLE
0
0
849
iShares S&P 600 Growth
ETF
464287887
93
752
SH
SOLE
0
0
752
iShares S&P Midcap 400 Index
ETF
464287507
148
1066
SH
SOLE
0
0
1066
iShares S&P Midcap 400/BARRA Value
ETF
464287705
811
6921
SH
SOLE
0
0
6921
iShares S&P National AMT-Free Muni
ETF
464288414
44
395
SH
SOLE
0
0
395
iShares S&P Small Cap 600 Index
ETF
464287804
262
2381
SH
SOLE
0
0
2381
iShares S&P Smallcap 600/BARRA Value Index
ETF
464287879
287
2649
SH
SOLE
0
0
2649
Ishares TRUST Core Msci Eafe Etf
ETF
46432F842
31
566
SH
SOLE
0
0
566
JM Smuckers Co
COM
832696405
2
16
SH
SOLE
0
0
16
JP Morgan Chase & Co
COM
46625H100
49
740
SH
SOLE
0
0
740
Kinder Morgan Inc
COM
49456B101
5
311
SH
SOLE
0
0
311
Kraft Heinz Co Com Stk
COM
50076Q106
10
133
SH
SOLE
0
0
133
L Brands Inc
COM
502470107
22
225
SH
SOLE
0
0
225
Lendingclub Corp
COM
52603A109
2
163
SH
SOLE
0
0
163
Lincoln National Corp
COM
534187109
97
1930
SH
SOLE
0
0
1930
Lockheed Martin Corp
COM
539830109
84
387
SH
SOLE
0
0
387
Marathon Petroleum Corp
COM
56585A102
4
75
SH
SOLE
0
0
75
Market Vectors High Yield Muni ETF
ETF
57060U878
30793
997175
SH
SOLE
0
0
997175
Market Vectors Intermediate Muni ETF
ETF
57060U845
7
308
SH
SOLE
0
0
308
McDonalds Corp
COM
580135101
1199
10150
SH
SOLE
0
0
10150
McKesson Corp
COM
58155Q103
39
200
SH
SOLE
0
0
200
Medtronic Inc
COM
585055106
62
800
SH
SOLE
0
0
800
Merck Inc
COM
58933Y105
86
1620
SH
SOLE
0
0
1620
Micron Technology Inc
COM
595112103
18
1300
SH
SOLE
0
0
1300
Microsoft Corp
COM
594918104
408
7360
SH
SOLE
0
0
7360
Mondelez International Inc
COM
609207105
18
400
SH
SOLE
0
0
400
Nasdaq 100 Shares
ETF
33733E401
99
881
SH
SOLE
0
0
881
NextEra Energy Inc
COM
65339F101
70
672
SH
SOLE
0
0
672
Nike Inc
COM
654106103
129
2060
SH
SOLE
0
0
2060
Norfolk Southern Corp
COM
655844108
11
125
SH
SOLE
0
0
125
Novartis AG ADR
ADR
66987V109
103
1200
SH
SOLE
0
0
1200
Nucor Corp
COM
670346105
121
3000
SH
SOLE
0
0
3000
Oracle Corp
COM
68389X105
132
3600
SH
SOLE
0
0
3600
Paccar Inc
COM
693718108
55
1162
SH
SOLE
0
0
1162
PepsiCo Inc
COM
713448108
28
284
SH
SOLE
0
0
284
Pfizer Inc
COM
717081103
168
5209
SH
SOLE
0
0
5209
Philip Morris International
COM
718172109
31
350
SH
SOLE
0
0
350
Phillips Inc
COM
718546104
34
415
SH
SOLE
0
0
415
Plum Creek Timber Co
COM
729251108
29
600
SH
SOLE
0
0
600
PNC Financial Services Group Inc
COM
693475105
19
197
SH
SOLE
0
0
197
Powershares Emerging Markets Debt
ETF
73936T573
10510
384846
SH
SOLE
0
0
384846
Powershares FTSE RAFI 1500
ETF
73935X567
883
9403
SH
SOLE
0
0
9403
Powershares FTSE RAFI Dev Markets ex-US
ETF
73936T789
3502
96730
SH
SOLE
0
0
96730
Powershares FTSE RAFI US 1000
ETF
73935X583
4800
55277
SH
SOLE
0
0
55277
PowerShares High Yield Corporate Bond
ETF
73936T557
513
29396
SH
SOLE
0
0
29396
PowerShares KBW High Dividend Yield Financial Port
ETF
73936Q793
656
31250
SH
SOLE
0
0
31250
PowerShares Preferred Portfolio
ETF
73936T565
307
20532
SH
SOLE
0
0
20532
Powershares S&P 500 High
ETF
73935X682
89
2672
SH
SOLE
0
0
2672
PowerShares S&P Low Volatility
ETF
73937B779
33
850
SH
SOLE
0
0
850
Powershares WilderHill Clean Energy Idx
ETF
73935X500
45
9462
SH
SOLE
0
0
9462
Praxair Inc
COM
74005P104
24
230
SH
SOLE
0
0
230
Procter & Gamble Co
COM
742718109
889
11192
SH
SOLE
0
0
11192
Progressive Corp
COM
743315103
36
1142
SH
SOLE
0
0
1142
Prudential Financial Inc
COM
744320102
6
68
SH
SOLE
0
0
68
QEP Resources Inc
COM
74733V100
2
150
SH
SOLE
0
0
150
Qualcomm Inc
COM
747525103
7
150
SH
SOLE
0
0
150
Questar Corp
COM
748356102
5
242
SH
SOLE
0
0
242
Realty Income Corp
COM
756109104
44
844
SH
SOLE
0
0
844
Reynolds American Inc
COM
761713106
28
600
SH
SOLE
0
0
600
Roper Industries Inc
COM
776696106
14
75
SH
SOLE
0
0
75
Royal Dutch Shell A ADR
ADR
780259206
64
1400
SH
SOLE
0
0
1400
Salesforce.com
COM
79466L302
177
2254
SH
SOLE
0
0
2254
Schlumberger NV
COM
806857108
56
800
SH
SOLE
0
0
800
Schw Intl Scap Etf
ETF
808524888
2
60
SH
SOLE
0
0
60
Schwab Emerging Market Equities ETF
ETF
808524706
100
5128
SH
SOLE
0
0
5128
Schwab Fundamental Int'l Lg Co ETF
ETF
808524755
4
174
SH
SOLE
0
0
174
Schwab International Equity ETF
ETF
808524805
3
119
SH
SOLE
0
0
119
Schwab U.S. TIPS
ETF
808524870
9
167
SH
SOLE
0
0
167
Schwab US Aggregate Bond Etf
ETF
808524839
29
557
SH
SOLE
0
0
557
Schwab US Broad Market ETF
ETF
808524102
23
462
SH
SOLE
0
0
462
Schwab US Large Cap
ETF
808524201
256
4841
SH
SOLE
0
0
4841
Schwab US Large Cap Value
ETF
808524109
79
1852
SH
SOLE
0
0
1852
Schwab US Mid Cap Etf
ETF
808524508
245
6102
SH
SOLE
0
0
6102
Schwab US Reit ETF
ETF
808524847
54
1359
SH
SOLE
0
0
1359
Schwab US Small Cap ETF
ETF
808524607
264
5067
SH
SOLE
0
0
5067
SPDR Barclays Capital HY Bond
ETF
78464A417
19016
560766
SH
SOLE
0
0
560766
SPDR DJ Wilshire International RE
ETF
78463X863
6
148
SH
SOLE
0
0
148
SPDR Dow Jones REIT
ETF
78464A607
408
4450
SH
SOLE
0
0
4450
SPDR Nuveen Barclays ST Muni Bond ETF
ETF
78464A425
7
297
SH
SOLE
0
0
297
Spdr Nuveen S&P High Yield Municipal Bond
ETF
78464A284
3200
56086
SH
SOLE
0
0
56086
SPDR S&P 500 ETF Trust
ETF
78462F103
240
1179
SH
SOLE
0
0
1179
Starbucks Corp
COM
855244109
1
10
SH
SOLE
0
0
10
Syngenta Ag Tech Ord
COM
H84140112
2
6
SH
SOLE
0
0
6
Telefonica SA
COM
87936R106
130
11735
SH
SOLE
0
0
11735
Time Warner Cable Cl A
COM
88732J207
3
16
SH
SOLE
0
0
16
Time Warner Inc
COM
887317303
4
66
SH
SOLE
0
0
66
Transdigm Group
COM
893641100
8
35
SH
SOLE
0
0
35
United Technologies Corp
COM
913017109
10
100
SH
SOLE
0
0
100
Vanguard Bond Index ETF
ETF
921937835
22
268
SH
SOLE
0
0
268
Vanguard Consumer
COM
92204A207
132
1019
SH
SOLE
0
0
1019
Vanguard Dividend Apprciation
ETF
921908844
36
464
SH
SOLE
0
0
464
Vanguard Emerging Markets
ETF
922042858
162
4940
SH
SOLE
0
0
4940
Vanguard Global ex US RE
ETF
922042676
28
542
SH
SOLE
0
0
542
Vanguard International Equity Index
ETF
922042775
538
12393
SH
SOLE
0
0
12393
Vanguard Large Cap ETF
ETF
922908637
480
5135
SH
SOLE
0
0
5135
Vanguard REIT Index ETF
ETF
922908553
2655
33301
SH
SOLE
0
0
33301
Vanguard Small Cap ETF
ETF
922908751
177
1597
SH
SOLE
0
0
1597
Vanguard Small Cap Value ETF
ETF
922908611
35
351
SH
SOLE
0
0
351
Vanguard ST Corp Bond Index
ETF
921937827
30357
384314
SH
SOLE
0
0
384314
Vanguard Total Intl Stock Idx ETF
ETF
922042742
10
229
SH
SOLE
0
0
229
Vanguard Total Stock Market ETF
ETF
922908769
2458
23571
SH
SOLE
0
0
23571
Vanguard Value ETF
ETF
922908744
1135
13920
SH
SOLE
0
0
13920
Verizon Communications
COM
92343V104
21
457
SH
SOLE
0
0
457
W P Carey Inc
COM
92936U109
124
2096
SH
SOLE
0
0
2096
Wal-Mart Stores Inc
COM
931142103
14
225
SH
SOLE
0
0
225
Walt Disney
COM
254687106
90
860
SH
SOLE
0
0
860
Wells Fargo & Co
COM
949746101
67
1236
SH
SOLE
0
0
1236
WisdomTree Managed Futures Strategy
ETF
97717W125
1
20
SH
SOLE
0
0
20
Zimmer Holdings Inc
COM
98956P102
21
200
SH
SOLE
0
0
200