0001601742-15-000002.txt : 20150128
0001601742-15-000002.hdr.sgml : 20150128
20150128123135
ACCESSION NUMBER: 0001601742-15-000002
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20141231
FILED AS OF DATE: 20150128
DATE AS OF CHANGE: 20150128
EFFECTIVENESS DATE: 20150128
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Private Ocean, LLC
CENTRAL INDEX KEY: 0001601742
IRS NUMBER: 205742052
STATE OF INCORPORATION: CA
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-16108
FILM NUMBER: 15553955
BUSINESS ADDRESS:
STREET 1: 100 SMITH RANCH ROAD
STREET 2: SUITE 300
CITY: SAN RAFAEL
STATE: CA
ZIP: 94903
BUSINESS PHONE: 415-526-2900
MAIL ADDRESS:
STREET 1: 100 SMITH RANCH ROAD
STREET 2: SUITE 300
CITY: SAN RAFAEL
STATE: CA
ZIP: 94903
13F-HR
1
primary_doc.xml
13F-HR
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false
false
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0001601742
XXXXXXXX
12-31-2014
12-31-2014
Private Ocean, LLC
100 SMITH RANCH ROAD
SUITE 300
SAN RAFAEL
CA
94903
13F HOLDINGS REPORT
028-16108
N
Justin Hult
Chief Compliance Officer
(415) 526-2900
Justin Hult
San Rafael
CA
01-28-2015
0
203
133938
false
INFORMATION TABLE
2
privocean13f4q2014.xml
3M Co
COM
88579Y101
19
114
SH
SOLE
0
0
19
Accenture Ltd PLC
COM
G1150G111
37
415
SH
SOLE
0
0
415
AGL Resources Inc
COM
001204106
33
610
SH
SOLE
0
0
755
Alcoa Inc
COM
013817101
2
100
SH
SOLE
0
0
700
Allergan Inc
COM
018490102
6
26
SH
SOLE
0
0
6
ALPS Alerian MLP
COM
00162Q866
362
20680
SH
SOLE
0
0
20680
Altria Group Inc
COM
02209S103
55
1110
SH
SOLE
0
0
900
American Airlines Group Inc
COM
02376R102
5
100
SH
SOLE
0
0
137
American Tower Corp A
COM
03027X100
10
100
SH
SOLE
0
0
100
Ameriprise Financial Inc
COM
03076C106
13
100
SH
SOLE
0
0
100
Ametek Inc
COM
031100100
62
1180
SH
SOLE
0
0
1180
Apple Computer Inc
COM
037833100
1428
12935
SH
SOLE
0
0
12528
Ariad Pharmaceuticals
COM
04033A100
7
1000
SH
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0
0
1000
Astrazeneca Plc Ord
COM
G0593M107
17
242
SH
SOLE
0
0
242
AT&T Corp
COM
00206R102
16
475
SH
SOLE
0
0
825
Autodesk Inc
COM
052769106
8
250
SH
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0
0
340
Baidu.Com Inc ADR
COM
056752108
8
37
SH
SOLE
0
0
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Bank Marin Corte Madera Ca
COM
063425102
188
3578
SH
SOLE
0
0
3563
BankAmerica Corp
COM
060505104
6
326
SH
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Berkshire Hathaway Cl B
COM
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223
1488
SH
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Blackhawk Network Hldgs
COM
09238E104
1
18
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18
Blackstone Group Lp
COM
09253U108
17
500
SH
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Boeing Co
COM
097023105
145
1116
SH
SOLE
0
0
1085
BorgWarner Inc
COM
099724106
8
150
SH
SOLE
0
0
150
Boston Properties Inc
COM
101121101
77
600
SH
SOLE
0
0
600
BP PLC ADR
ADR
055622104
23
612
SH
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0
0
754
Celgene Corp
COM
151020104
41
366
SH
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0
0
300
Charles Schwab Corp
COM
808513105
957
31701
SH
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0
0
24214
Chevron Texaco Corp
COM
166764100
35
310
SH
SOLE
0
0
549
Chubb Corp
COM
171232101
26
250
SH
SOLE
0
0
250
Cisco Systems Inc
COM
17275R102
9
319
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0
0
9
Coca Cola Co
COM
191216100
1701
40299
SH
SOLE
0
0
404
Colgate-Palmolive Co
COM
194162103
9
134
SH
SOLE
0
0
9
Comcast Corp A
COM
20030N101
9
162
SH
SOLE
0
0
9
Conagra Foods Inc
COM
205887102
109
3000
SH
SOLE
0
0
3000
ConocoPhillips
COM
20825C104
23
330
SH
SOLE
0
0
330
Consolidated Edison Inc
COM
209115104
15
225
SH
SOLE
0
0
225
CVS Caremark Corp
COM
126650100
56
577
SH
SOLE
0
0
56
Discover Financial Services LLC
COM
254709108
33
500
SH
SOLE
0
0
500
Dominion Resources Inc
COM
25746U109
31
400
SH
SOLE
0
0
400
Dow Chemical Co
COM
260543103
9
200
SH
SOLE
0
0
200
eBay Inc
COM
278642103
4
75
SH
SOLE
0
0
75
Ecolab Inc
COM
278865100
5
50
SH
SOLE
0
0
50
Edwards Lifesciences Cp
COM
28176E108
73
575
SH
SOLE
0
0
575
Embraer Empresa Br Adr
COM
29082A107
7
190
SH
SOLE
0
0
190
Emerson Electric Co
COM
291011104
296
4800
SH
SOLE
0
0
4800
Enterprise Products Partners
COM
293792107
14
400
SH
SOLE
0
0
1396
Exelon Corp
COM
30161N101
7
177
SH
SOLE
0
0
177
Express Scripts Inc
COM
30219G108
110
1300
SH
SOLE
0
0
1500
Exxon Mobil Corp
COM
30231G102
635
6873
SH
SOLE
0
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Fedex Corp
COM
31428X106
9
50
SH
SOLE
0
0
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FlexShares Morningstar Developed Markets ex-US Fac
ETF
33939L837
164
2861
SH
SOLE
0
0
2610
FlexShares Morningstar U.S. Market Factor Tilt
ETF
33939L100
221
2522
SH
SOLE
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0
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Ford Motor Co
COM
345370860
0
22
SH
SOLE
0
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Frontier Communications Corp
COM
35906A108
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SH
SOLE
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General Electric Co
COM
369604103
13
500
SH
SOLE
0
0
500
Gilead Sciences Inc
COM
375558103
105
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SH
SOLE
0
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Google Inc Class A
COM
38259P508
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0
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20
Google Inc Class C
COM
38259P706
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SH
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Greene King PLC ORD
COM
G40880133
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Guggenheim S&P Global Dividend Opportunities Index
ETF
18383M860
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SH
SOLE
0
0
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Halliburton Co
COM
406216101
6
147
SH
SOLE
0
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100
HCP Inc
COM
40414L109
7
150
SH
SOLE
0
0
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Hershey Foods Corp
COM
427866108
0
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SH
SOLE
0
0
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Home Depot Inc
COM
437076102
17
163
SH
SOLE
0
0
17
International Business Machines
COM
459200101
470
2929
SH
SOLE
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0
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Inuvo Inc
COM
46123D205
3
2000
SH
SOLE
0
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2000
iShares Barclays Aggregate Bond
ETF
464287226
763
6933
SH
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iShares Dow Jones US Real Estate
ETF
45032K102
183
2381
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2778
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ETF
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32
779
SH
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ETF
464285105
23
2000
SH
SOLE
0
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2000
iShares iBoxx $ High Yield Corporate Bond
ETF
464288513
554
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SH
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iShares Mortgage Real Estate Capped ETF
ETF
464288539
528
45054
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iShares MSCI AC World-ex U.S. Index
ETF
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134
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ETF
464287465
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ETF
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ETF
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100
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ETF
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ETF
464287614
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ETF
464287622
1962
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ETF
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278
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ETF
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iShares Russell 3000 Index
ETF
464287689
101
829
SH
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ETF
464287663
267
1953
SH
SOLE
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iShares Russell Microcap Index
ETF
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ETF
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384
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ETF
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82
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ETF
464287473
124
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ETF
464287101
229
2514
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0
0
3474
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ETF
464287200
201
971
SH
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1223
iShares S&P 600 Growth
ETF
464287887
92
752
SH
SOLE
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752
iShares S&P Midcap 400 Index
ETF
464287507
58
400
SH
SOLE
0
0
397
iShares S&P Midcap 400/BARRA Value
ETF
464287705
880
6882
SH
SOLE
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6865
iShares S&P Small Cap 600 Index
ETF
464287804
269
2362
SH
SOLE
0
0
2557
iShares S&P Smallcap 600/BARRA Value Index
ETF
464287879
310
2627
SH
SOLE
0
0
2617
James River Coal Co
COM
470355207
0
35
SH
SOLE
0
0
35
Johnson & Johnson
COM
478160104
168
1611
SH
SOLE
0
0
110
Kinder Morgan Inc
COM
49456B101
22
510
SH
SOLE
0
0
22
Kraft Foods Group
COM
50076Q106
8
133
SH
SOLE
0
0
133
L Brands Inc
COM
502470107
19
225
SH
SOLE
0
0
225
Lockheed Martin Corp
COM
539830109
75
387
SH
SOLE
0
0
387
Market Vectors High Yield Muni ETF
ETF
57060U878
27905
904552
SH
SOLE
0
0
796317
McDonalds Corp
COM
580135101
839
8950
SH
SOLE
0
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8950
McKesson Corp
COM
58155Q103
53
253
SH
SOLE
0
0
200
Medtronic Inc
COM
585055106
260
3600
SH
SOLE
0
0
3600
Merck Inc
COM
58933Y105
2
30
SH
SOLE
0
0
30
Micron Technology Inc
COM
595112103
46
1300
SH
SOLE
0
0
1300
Microsoft Corp
COM
594918104
12
254
SH
SOLE
0
0
699
Mondelez International Inc
COM
609207105
15
400
SH
SOLE
0
0
400
Nasdaq 100 Shares
ETF
33733E401
79
764
SH
SOLE
0
0
762
NextEra Energy Inc
COM
65339F101
71
672
SH
SOLE
0
0
722
Nike Inc
COM
654106103
99
1030
SH
SOLE
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0
1030
Norfolk Southern Corp
COM
655844108
270
2460
SH
SOLE
0
0
3230
Northern Dynasty Minerals Ltd.
COM
66510M204
0
100
SH
SOLE
0
0
100
Novartis AG ADR
ADR
66987V109
111
1200
SH
SOLE
0
0
1200
Nu Skin Enterprises Cl A
COM
67018T105
0
9
SH
SOLE
0
0
9
Orbital Sciences Corp
COM
68557K109
1
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SH
SOLE
0
0
1
Palo Alto Networks Inc
COM
697435105
12
100
SH
SOLE
0
0
100
PepsiCo Inc
COM
713448108
34
360
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SOLE
0
0
360
Pfizer Inc
COM
717081103
6
200
SH
SOLE
0
0
1160
PG&E Corp
COM
69331C108
15
278
SH
SOLE
0
0
15
Philip Morris International
COM
718172109
29
350
SH
SOLE
0
0
350
Phillips Inc
COM
718546104
15
215
SH
SOLE
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215
Plum Creek Timber Co
COM
729251108
6
150
SH
SOLE
0
0
6
Powershares DB G10 Currency Harvest
ETF
73935Y102
11
450
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8509
Powershares Emerging Markets Debt
ETF
73936T573
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Powershares FTSE RAFI 1500
ETF
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Powershares FTSE RAFI Dev Markets ex-US
ETF
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95277
Powershares FTSE RAFI US 1000
ETF
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PowerShares High Yield Corporate Bond
ETF
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553
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29396
PowerShares KBW High Dividend Yield Financial Port
ETF
73936Q793
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PowerShares Preferred Portfolio
ETF
73936T565
302
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20532
PowerShares S&P Low Volatility
ETF
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830
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Powershares WilderHill Clean Energy Idx
ETF
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Praxair Inc
COM
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230
Procter & Gamble Co
COM
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Prudential Financial Inc
COM
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125
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SOLE
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125
QEP Resources Inc
COM
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206
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SOLE
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Qualcomm Inc
COM
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11
150
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SOLE
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Questar Corp
COM
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242
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Raytheon Co
COM
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200
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22
Realty Income Corp
COM
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1867
SH
SOLE
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1852
Reynolds American Inc
COM
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19
300
SH
SOLE
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0
300
Roper Industries Inc
COM
776696106
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75
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SOLE
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Royal Dutch Shell A ADR
ADR
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1400
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SOLE
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1400
Safeway Inc
COM
786514208
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114
Salesforce.com
COM
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Sch Fnd US Mkt Etf
ETF
808524789
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SOLE
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0
48
Schlumberger NV
COM
806857108
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88
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SOLE
0
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150
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ETF
808524888
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SOLE
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0
17
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ETF
808524706
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SOLE
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2394
Schwab Fund US Small ETF
ETF
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38
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ETF
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SOLE
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34
Schwab Fundamental US Large Company ETF
ETF
808524771
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143
SH
SOLE
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86
Schwab International Equity ETF
ETF
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SOLE
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Schwab U.S. TIPS
ETF
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Schwab US Aggregate Bond Etf
ETF
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Schwab US Broad Market ETF
ETF
808524102
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315
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SOLE
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Schwab US Reit ETF
ETF
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Schwab US Small Cap ETF
ETF
808524607
12
214
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Sony Corp ADR
ADR
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25
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SOLE
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SPDR Barclays Capital HY Bond
ETF
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ETF
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ETF
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ETF
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297
Spdr Nuveen S&P High Yield Municipal Bond
ETF
78464A284
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SPDR S&P 500 ETF Trust
ETF
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239
1161
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0
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1832
Splunk Inc
COM
848637104
12
200
SH
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200
Starbucks Corp
COM
855244109
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109
SH
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State Street Corp
COM
857477103
102
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SH
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102
Syngenta Ag Tech Ord
COM
H84140112
2
6
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Sysco Corp
COM
871829107
24
600
SH
SOLE
0
0
24
Telefonica SA
COM
87936R106
162
11400
SH
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0
0
11084
Tesla Motors Inc
COM
88160R101
0
2
SH
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0
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12
Texas Instruments Inc
COM
882508104
7
126
SH
SOLE
0
0
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Time Warner Inc
COM
887317303
7
83
SH
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0
0
7
Transdigm Group
COM
893641100
7
35
SH
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0
0
35
Twitter Inc.
COM
90184L102
2
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0
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25
Umpqua Holdings Corp
COM
904214103
1
31
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0
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57
Union Pacific Corp
COM
907818108
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48
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United Technologies Corp
COM
913017109
272
2365
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0
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3577
UnitedHealth Group Inc
COM
91324P102
24
234
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Vanguard Bond Index ETF
ETF
921937835
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174
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171
Vanguard Dividend Apprciation
ETF
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656
Vanguard Emerging Markets
ETF
922042858
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Vanguard Global ex US RE
ETF
922042676
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Vanguard International Equity Index
ETF
922042775
583
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0
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12346
Vanguard Large Cap ETF
ETF
922908637
540
5717
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0
0
5030
Vanguard REIT Index ETF
ETF
922908553
2659
32829
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0
0
35689
Vanguard Short Term Corp Bond Index
ETF
92206C409
26950
338444
SH
SOLE
0
0
325034
Vanguard Small Cap ETF
ETF
922908751
200
1717
SH
SOLE
0
0
1715
Vanguard Small Cap Value ETF
ETF
922908611
37
351
SH
SOLE
0
0
33
Vanguard Total Intl Stock Idx ETF
ETF
922042742
11
229
SH
SOLE
0
0
229
Vanguard Total Stock Market ETF
ETF
922908769
2837
26766
SH
SOLE
0
0
35063
Vanguard Total World
ETF
922042742
4
60
SH
SOLE
0
0
59
Vanguard Value ETF
ETF
922908744
1452
17184
SH
SOLE
0
0
12598
Verizon Communications
COM
92343V104
36
762
SH
SOLE
0
0
1034
W P Carey Inc
COM
92936U109
264
3773
SH
SOLE
0
0
17667
Wal-Mart Stores Inc
COM
931142103
260
3025
SH
SOLE
0
0
225
Walt Disney
COM
254687106
20
216
SH
SOLE
0
0
216
Wells Fargo & Co
COM
949746101
68
1236
SH
SOLE
0
0
1287
WisdomTree Managed Futures Strategy
ETF
97717W125
1
20
SH
SOLE
0
0
3912
Zimmer Holdings Inc
COM
98956P102
23
200
SH
SOLE
0
0
200