0001576762-19-000009.txt : 20190816 0001576762-19-000009.hdr.sgml : 20190816 20190816125802 ACCESSION NUMBER: 0001576762-19-000009 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20190630 FILED AS OF DATE: 20190816 DATE AS OF CHANGE: 20190816 EFFECTIVENESS DATE: 20190816 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Advisory Alpha, LLC CENTRAL INDEX KEY: 0001576762 IRS NUMBER: 452495320 STATE OF INCORPORATION: MI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-15942 FILM NUMBER: 191032383 BUSINESS ADDRESS: STREET 1: 148 SOUTH RIVER AVE., SUITE 301 CITY: HOLLAND STATE: MI ZIP: 49423 BUSINESS PHONE: 866-530-1400 MAIL ADDRESS: STREET 1: 148 SOUTH RIVER AVE., SUITE 301 CITY: HOLLAND STATE: MI ZIP: 49423 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001576762 XXXXXXXX 06-30-2019 06-30-2019 Advisory Alpha, LLC

148 SOUTH RIVER AVE., SUITE 301 HOLLAND MI 49423

13F HOLDINGS REPORT 028-15942 N Katie Koeman 616 229-9865 /s/Katie Koeman Holland MI 08-15-2019 0 119 299566 false INFORMATION TABLE 2 form13fInfoTable.xml DESCRIPTION FOR INFORMATION TABLE ABBOTT LABSCOM0028241002402747SHSOLE 002747ALTRIA GROUP INCCOM02209S1032194339SHSOLE 004339AMAZON COM INCCOM023135106605308SHSOLE 00308AMERICAN ELEC PWR CO INCCOM0255371012162392SHSOLE 002392AMERICAN EXPRESS COCOM0258161093192555SHSOLE 002555APPLE INCCOM03783310019219480SHSOLE 009480AT&T INCCOM00206R102125838356SHSOLE 0038356BALL CORPCOM058498106105914979SHSOLE 0014979BANK AMER CORPCOM06050510440313710SHSOLE 0013710BERKSHIRE HATHAWAY INC DELCL B NEW0846707023481691SHSOLE 001691CATERPILLAR INC DELCOM1491231012822070SHSOLE 002070CHESAPEAKE ENERGY CORPCOM1651671073219935SHSOLE 0019935CHEVRON CORP NEWCOM1667641002491992SHSOLE 001992CME GROUP INCCOM12572Q10516428015SHSOLE 008015COCA COLA COCOM1912161002494845SHSOLE 004845COMCAST CORP NEWCL A20030N1012666048SHSOLE 006048CSX CORPCOM1264081032353339SHSOLE 003339EXXON MOBIL CORPCOM30231G10288311769SHSOLE 0011769FACEBOOK INCCL A30303M1022661339SHSOLE 001339FIDELITYMSCI ENERGY IDX31609240219911822SHSOLE 0011822FIDELITYMSCI HLTH CARE I31609260056012568SHSOLE 0012568FIDELITYMSCI INFO TECH I3160928083084788SHSOLE 004788FIRST TR EXCHANGE TRADED FDCONSUMR DISCRE33734X101280064666SHSOLE 0064666FIRST TR EXCHANGE TRADED FDENERGY ALPHADX33734X1271205111904SHSOLE 00111904FIRST TR EXCHANGE TRADED FDHLTH CARE ALPH33734X143388450504SHSOLE 0050504FIRST TR EXCHANGE TRADED FDTECH ALPHADEX33734X176296443063SHSOLE 0043063FIRST TR EXCHANGE TRADED FDUTILITIES ALPH33734X184121241853SHSOLE 0041853GREAT PANTHER MINING LIMITEDCOM39115V101132143500SHSOLE 00143500HOME DEPOT INCCOM4370761022751292SHSOLE 001292INVESCO EXCHANGE TRADED FD TS&P500 EQL TEC46137V28217499545SHSOLE 009545INVESCO EXCHNG TRADED FD TRFTSE RAFI EMNG46138E72728012930SHSOLE 0012930INVESCO EXCHNG TRADED FD TRS&P SMLCP LOW46138G1022926120SHSOLE 006120INVESCO EXCHNG TRADED FD TRSR LN 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THERAPEUTICS INCCOM8036071005313560SHSOLE 003560SCHWAB STRATEGIC TRUS LRG CAP ETF8085242019985140860SHSOLE 00140860SCHWAB STRATEGIC TRUS LCAP GR ETF808524300579668409SHSOLE 0068409SCHWAB STRATEGIC TRUS LCAP VA ETF8085244097155126519SHSOLE 00126519SCHWAB STRATEGIC TRUS MID-CAP ETF8085245087922138272SHSOLE 00138272SCHWAB STRATEGIC TRUS SML CAP ETF8085246077430104051SHSOLE 00104051SCHWAB STRATEGIC TREMRG MKTEQ ETF8085247066989265234SHSOLE 00265234SCHWAB STRATEGIC TRSCHWB FDT INT LG80852475574026811SHSOLE 0026811SCHWAB STRATEGIC TRINTL EQTY ETF80852480510059314428SHSOLE 00314428SCHWAB STRATEGIC TRUS REIT ETF808524847278962762SHSOLE 0062762SCHWAB STRATEGIC TRSHT TM US TRES8085248623015946SHSOLE 005946SCHWAB STRATEGIC TRUS TIPS ETF80852487094016693SHSOLE 0016693SCHWAB STRATEGIC TRINTL SCEQT ETF808524888251477274SHSOLE 0077274SHERWIN WILLIAMS COCOM824348106230503SHSOLE 00503SPDR DOW JONES INDL AVRG ETFUT SER 178467X10918916965SHSOLE 006965SPDR INDEX SHS FDSMSCI ACWI ETF78463X4753023741SHSOLE 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