0001571556-13-000004.txt : 20130404 0001571556-13-000004.hdr.sgml : 20130404 20130404144928 ACCESSION NUMBER: 0001571556-13-000004 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20130331 FILED AS OF DATE: 20130404 DATE AS OF CHANGE: 20130404 EFFECTIVENESS DATE: 20130404 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Pure Financial Advisors, Inc. CENTRAL INDEX KEY: 0001571556 IRS NUMBER: 611526681 STATE OF INCORPORATION: CA FISCAL YEAR END: 1212 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-15445 FILM NUMBER: 13742662 BUSINESS ADDRESS: STREET 1: 3131 CAMINO DEL RIO N STREET 2: STE 1550 CITY: SAN DIEGO STATE: CA ZIP: 92108 BUSINESS PHONE: 6198144100 MAIL ADDRESS: STREET 1: 3131 CAMINO DEL RIO N STREET 2: STE 1550 CITY: SAN DIEGO STATE: CA ZIP: 92108 13F-HR 1 pure13f33113.txt Q113F UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Calendar Year or Quarter Ended: March 31, 2013 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Pure Financial Advisors, Inc. Address: 3131 Camino del Rio N. Suite 1550 San Diego, CA 92108 Form 13F File Number: 028-15445 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Benjamin S. Littman Title: Director of Trading Phone: 619-814-4100 Signature, Place, and Date of Signing: /s/ Benjamin S. Littman San Diego, CA April 4, 2013 ---------------------------- ----------------------------- ---------------- --- [Signature] [City, State] [Date] Report Type (Check only one): [X] 13F HOLDINGS REPORT.(Check here if all holdings of this reporting manager are reported in this report.) [ ] 13F NOTICE. (Check here if no holdings reported in this report, and all holdings are reported by other reporting manager(s).) [ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) Form 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 48 Form 13F Information Table Value Total: $175,898 (thousands) List of Other Included Managers: None Provide a numbered list of the name(s) and Form 13f file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. [If there are no entries in this list, state "NONE" and omit the column headings and list entries.] FORM 13F INFORMATION TABLE
VALUE SHARES/ SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGERS SOLE SHARED NONE ---------------------------------------------------------------------------------------------------------------------------------- ISHARES TR BARCLYS TIPS BD 464287 17 6 75872 625642SH SOLE 0 0 0 625642 VANGUARD INDEX FDS REIT ETF 922908 55 3 17041 241617SH SOLE 0 0 0 241617 SPDR SERIES TRUST DB INT GVT ETF 78464A 49 0 14462 232921SH SOLE 0 0 0 232921 SPDR INDEX SHS FDS GLB NAT RESRCE 78463X 54 1 9679 192531SH SOLE 0 0 0 192531 ISHARES TR CORE TOTUSBD ETF 464287 22 6 4925 44479SH SOLE 0 0 0 44479 VANGUARD INTL EQUITY INDEX F FTSE SMCAP ETF 922042 71 8 5149 54520SH SOLE 0 0 0 54520 VANGUARD INDEX FDS VALUE ETF 922908 74 4 4528 69097SH SOLE 0 0 0 69097 VANGUARD INDEX FDS MCAP VL IDXVIP 922908 51 2 4083 60773SH SOLE 0 0 0 60773 VANGUARD INTL EQUITY INDEX F MSCI EMR MKT ETF 922042 85 8 3217 74996SH SOLE 0 0 0 74996 VANGUARD TAX MANAGED INTL FD MSCI EAFE ETF 921943 85 8 3346 91838SH SOLE 0 0 0 91838 VANGUARD INDEX FDS SMALL CP ETF 922908 75 1 3104 34058SH SOLE 0 0 0 34058 VANGUARD BD INDEX FD INC TOTAL BND MRKT 921937 83 5 3960 47344SH SOLE 0 0 0 47344 ISHARES TR S&P CAL AMTFR MN 464288 35 6 2558 22281SH SOLE 0 0 0 22281 SPDR SERIES TRUST BRCLYS INTL ETF 78464A 51 6 2506 42844SH SOLE 0 0 0 42844 ISHARES TR S&P NA NAT RES 464287 37 4 1685 41541SH SOLE 0 0 0 41541 ISHARES TR RUSSELL1000GRW 464287 61 4 1758 24625SH SOLE 0 0 0 24625 ISHARES TR RUSSELL1000VAL 464287 59 8 1509 18591SH SOLE 0 0 0 18591 ISHARES TR MSCI EAFE INDEX 464287 46 5 1364 23134SH SOLE 0 0 0 23134 SPDR SERIES TRUST SHRT INTL ETF 78464A 33 4 572 16186SH SOLE 0 0 0 16186 VANGUARD INDEX FDS MCAP GR IDXVIP 922908 53 8 1416 18377SH SOLE 0 0 0 18377 PNC FINL SVCS GROUP INC COM 693475 10 5 1064 16000SH SOLE 0 0 0 16000 ISHARES TR RUSSELL MCP VL 464287 47 3 901 15806SH SOLE 0 0 0 15806 MERCK & CO INC NEW COM 58933Y 10 5 839 18988SH SOLE 0 0 0 18988 ISHARES TR RUSSELL MCP GR 464287 48 1 807 11553SH SOLE 0 0 0 11553 ISHARES TR RUSSELL 2000 464287 65 5 764 8090SH SOLE 0 0 0 8090 QUALCOMM INC COM 747525 10 3 705 10538SH SOLE 0 0 0 10538 ISHARES TR MSCI EMERG MKT 464287 23 4 557 13027SH SOLE 0 0 0 13027 ISHARES TR DJ US REAL EST 464287 73 9 626 9015SH SOLE 0 0 0 9015 HUDSON CITY BANCORP COM 443683 10 7 554 64120SH SOLE 0 0 0 64120 KINDER MORGAN ENERGY PARTNER UT LTD PARTNER 494550 10 6 494 5500SH SOLE 0 0 0 5500 ISHARES TR RUSSELL 1000 464287 62 2 636 7292SH SOLE 0 0 0 7292 CONOCOPHILLIPS COM 20825C 10 4 459 7636SH SOLE 0 0 0 7636 HOME DEPOT INC COM 437076 10 2 410 5882SH SOLE 0 0 0 5882 LINN ENERGY LLC UNIT LTD LIAB 536020 10 0 380 10000SH SOLE 0 0 0 10000 APPLE INC COM 037833 10 0 300 677SH SOLE 0 0 0 677 ISHARES TR BARCLYS 3-7 YR 464288 66 1 425 3444SH SOLE 0 0 0 3444 ISHARES TR INTL INFL LKD 46429B 77 0 344 6859SH SOLE 0 0 0 6859 SPDR SERIES TRUST BARCLYS TIPS ETF 78464A 65 6 316 5226SH SOLE 0 0 0 5226 BAIDU INC SPON ADR REP A 056752 10 8 254 2900SH SOLE 0 0 0 2900 BANK OF AMERICA CORPORATION COM 060505 10 4 252 20688SH SOLE 0 0 0 20688 PHILIP MORRIS INTL INC COM 718172 10 9 295 3180SH SOLE 0 0 0 3180 VANGUARD INDEX FDS MID CAP ETF 922908 62 9 470 5064SH SOLE 0 0 0 5064 WELLS FARGO & CO NEW COM 949746 10 1 278 7507SH SOLE 0 0 0 7507 ENERGY TRANSFER PRTNRS L P UNIT LTD PARTN 29273R 10 9 304 6000SH SOLE 0 0 0 6000 INTEGRA LIFESCIENCES HLDGS C COM NEW 457985 20 8 214 5496SH SOLE 0 0 0 5496 SPDR SERIES TRUST NUVN CALI MUNI 78464A 44 1 200 8307SH SOLE 0 0 0 8307 NUVEEN CAL AMT-FREE MUN INC COM 670651 10 8 150 10187SH SOLE 0 0 0 10187 EATON VANCE CALIF MUN BD FD COM 27828A 10 0 164 13400SH SOLE 0 0 0 13400