0001571556-13-000002.txt : 20130313
0001571556-13-000002.hdr.sgml : 20130313
20130313141056
ACCESSION NUMBER: 0001571556-13-000002
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20121231
FILED AS OF DATE: 20130313
DATE AS OF CHANGE: 20130313
EFFECTIVENESS DATE: 20130313
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Pure Financial Advisors, Inc.
CENTRAL INDEX KEY: 0001571556
IRS NUMBER: 611526681
STATE OF INCORPORATION: CA
FISCAL YEAR END: 1212
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-15445
FILM NUMBER: 13687024
BUSINESS ADDRESS:
STREET 1: 3131 CAMINO DEL RIO N
STREET 2: STE 1550
CITY: SAN DIEGO
STATE: CA
ZIP: 92108
BUSINESS PHONE: 6198144100
MAIL ADDRESS:
STREET 1: 3131 CAMINO DEL RIO N
STREET 2: STE 1550
CITY: SAN DIEGO
STATE: CA
ZIP: 92108
13F-HR
1
pure13f1231122.txt
13F-HR
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F
FORM 13F COVER PAGE
Report for the Calendar Year or Quarter Ended: December 31, 2012
Check here if Amendment [ ]; Amendment Number:
This Amendment (Check only one): [ ] is a restatement.
[ ] adds new holdings entries.
Institutional Investment Manager Filing this Report:
Name: Pure Financial Advisors, Inc.
Address: 3131 Camino del Rio N. Suite 1550
San Diego, CA 92108
Form 13F File Number: 28- New Filer
The institutional investment manager filing this report and the person by
whom
it is signed hereby represent that the person signing the report is
authorized
to submit it, that all information contained herein is true, correct
and
complete, and that it is understood that all required items,
statements,
schedules, lists, and tables, are considered integral parts of this form.
Person Signing this Report on Behalf of Reporting Manager:
Name: Benjamin S. Littman
Title: Director of Trading
Phone: 619-814-4100
Signature, Place, and Date of Signing:
/s/
Benjamin S. Littman San Diego, CA March 13, 2013
---------------------------- ----------------------------- ----------------
---
[Signature] [City, State] [Date]
Report Type (Check only one):
[X] 13F HOLDINGS REPORT.(Check here if all holdings of this
reporting manager are reported in this report.)
[ ] 13F NOTICE. (Check here if no holdings reported in this report, and
all
holdings are reported by other reporting manager(s).)
[ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings for
this reporting manager are reported in this report and a portion are
reported by other reporting manager(s).)
Form 13F SUMMARY PAGE
Report Summary:
Number of Other Included Managers: 0
Form 13F Information Table Entry Total: 47
Form 13F Information Table Value Total: $153,865
(thousands)
List of Other Included Managers: None
Provide a numbered list of the name(s) and Form 13f file number(s) of all
institutional investment managers with respect to which this report is
filed,
other than the manager filing this report.
[If there are no entries in this list, state "NONE" and omit the column
headings and list entries.]
FORM 13F INFORMATION TABLE
VALUE SHARES/ SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGERS SOLE SHARED NONE
----------------------------------------------------------------------------------------------------------------------------------
ISHARES TR BARCLYS TIPS BD 464287 17 6 66161 544942SH SOLE 0 0 0 544942
VANGUARD INDEX FDS REIT ETF 922908 55 3 14379 218531SH SOLE 0 0 0 218531
SPDR SERIES TRUST DB INT GVT ETF 78464A 49 0 13286 209094SH SOLE 0 0 0 209094
SPDR INDEX SHS FDS GLB NAT RESRCE 78463X 54 1 8672 168188SH SOLE 0 0 0 168188
ISHARES TR CORE TOTUSBD ETF 464287 22 6 5221 47002SH SOLE 0 0 0 47002
VANGUARD INTL EQUITY INDEX F FTSE SMCAP ETF 922042 71 8 5080 55896SH SOLE 0 0 0 55896
VANGUARD INDEX FDS VALUE ETF 922908 74 4 3809 64784SH SOLE 0 0 0 64784
VANGUARD INDEX FDS MCAP VL IDXVIP 922908 51 2 3419 58130SH SOLE 0 0 0 58130
VANGUARD INTL EQUITY INDEX F MSCI EMR MKT ETF 922042 85 8 3027 67976SH SOLE 0 0 0 67976
VANGUARD TAX MANAGED INTL FD MSCI EAFE ETF 921943 85 8 2764 78457SH SOLE 0 0 0 78457
VANGUARD INDEX FDS SMALL CP ETF 922908 75 1 2565 31703SH SOLE 0 0 0 31703
VANGUARD BD INDEX FD INC TOTAL BND MRKT 921937 83 5 2553 30385SH SOLE 0 0 0 30385
ISHARES TR S&P CAL AMTFR MN 464288 35 6 2170 18823SH SOLE 0 0 0 18823
ISHARES TR S&P NA NAT RES 464287 37 4 1547 40546SH SOLE 0 0 0 40546
ISHARES TR RUSSELL1000GRW 464287 61 4 1516 23145SH SOLE 0 0 0 23145
ISHARES TR RUSSELL1000VAL 464287 59 8 1481 20336SH SOLE 0 0 0 20336
ISHARES TR MSCI EAFE INDEX 464287 46 5 1446 25424SH SOLE 0 0 0 25424
SPDR SERIES TRUST SHRT INTL ETF 78464A 33 4 1262 34440SH SOLE 0 0 0 34440
VANGUARD INDEX FDS MCAP GR IDXVIP 922908 53 8 1050 15311SH SOLE 0 0 0 15311
PNC FINL SVCS GROUP INC COM 693475 10 5 933 16000SH SOLE 0 0 0 16000
ISHARES TR RUSSELL MCP VL 464287 47 3 863 17186SH SOLE 0 0 0 17186
MERCK & CO INC NEW COM 58933Y 10 5 788 19238SH SOLE 0 0 0 19238
ISHARES TR RUSSELL MCP GR 464287 48 1 782 12460SH SOLE 0 0 0 12460
ISHARES TR RUSSELL 2000 464287 65 5 745 8833SH SOLE 0 0 0 8833
QUALCOMM INC COM 747525 10 3 656 10597SH SOLE 0 0 0 10597
ISHARES TR MSCI EMERG MKT 464287 23 4 617 13902SH SOLE 0 0 0 13902
ISHARES TR DJ US REAL EST 464287 73 9 606 9378SH SOLE 0 0 0 9378
HUDSON CITY BANCORP COM 443683 10 7 521 64120SH SOLE 0 0 0 64120
EMERSON ELEC CO COM 291011 10 4 478 9027SH SOLE 0 0 0 9027
KINDER MORGAN ENERGY PARTNER UT LTD PARTNER 494550 10 6 439 5500SH SOLE 0 0 0 5500
ISHARES TR RUSSELL 1000 464287 62 2 432 5463SH SOLE 0 0 0 5463
CONOCOPHILLIPS COM 20825C 10 4 427 7358SH SOLE 0 0 0 7358
HOME DEPOT INC COM 437076 10 2 376 6074SH SOLE 0 0 0 6074
LINN ENERGY LLC UNIT LTD LIAB 536020 10 0 366 10400SH SOLE 0 0 0 10400
APPLE INC COM 037833 10 0 365 686SH SOLE 0 0 0 686
ISHARES TR BARCLYS 3-7 YR 464288 66 1 333 2704SH SOLE 0 0 0 2704
ISHARES TR INTL INFL LKD 46429B 77 0 302 5886SH SOLE 0 0 0 5886
BAIDU INC SPON ADR REP A 056752 10 8 291 2906SH SOLE 0 0 0 2906
BANK OF AMERICA CORPORATION COM 060505 10 4 282 24332SH SOLE 0 0 0 24332
PHILIP MORRIS INTL INC COM 718172 10 9 281 3360SH SOLE 0 0 0 3360
VANGUARD INDEX FDS MID CAP ETF 922908 62 9 269 3268SH SOLE 0 0 0 3268
WELLS FARGO & CO NEW COM 949746 10 1 265 7758SH SOLE 0 0 0 7758
ENERGY TRANSFER PRTNRS L P UNIT LTD PARTN 29273R 10 9 258 6000SH SOLE 0 0 0 6000
INTEGRA LIFESCIENCES HLDGS C COM NEW 457985 20 8 214 5496SH SOLE 0 0 0 5496
OCCIDENTAL PETE CORP DEL COM 674599 10 5 204 2663SH SOLE 0 0 0 2663
SPDR SERIES TRUST NUVN CALI MUNI 78464A 44 1 201 8307SH SOLE 0 0 0 8307
EATON VANCE CALIF MUN BD FD COM 27828A 10 0 163 13400SH SOLE 0 0 0 13400