0001571556-13-000002.txt : 20130313 0001571556-13-000002.hdr.sgml : 20130313 20130313141056 ACCESSION NUMBER: 0001571556-13-000002 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20121231 FILED AS OF DATE: 20130313 DATE AS OF CHANGE: 20130313 EFFECTIVENESS DATE: 20130313 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Pure Financial Advisors, Inc. CENTRAL INDEX KEY: 0001571556 IRS NUMBER: 611526681 STATE OF INCORPORATION: CA FISCAL YEAR END: 1212 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-15445 FILM NUMBER: 13687024 BUSINESS ADDRESS: STREET 1: 3131 CAMINO DEL RIO N STREET 2: STE 1550 CITY: SAN DIEGO STATE: CA ZIP: 92108 BUSINESS PHONE: 6198144100 MAIL ADDRESS: STREET 1: 3131 CAMINO DEL RIO N STREET 2: STE 1550 CITY: SAN DIEGO STATE: CA ZIP: 92108 13F-HR 1 pure13f1231122.txt 13F-HR UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Calendar Year or Quarter Ended: December 31, 2012 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Pure Financial Advisors, Inc. Address: 3131 Camino del Rio N. Suite 1550 San Diego, CA 92108 Form 13F File Number: 28- New Filer The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Benjamin S. Littman Title: Director of Trading Phone: 619-814-4100 Signature, Place, and Date of Signing: /s/ Benjamin S. Littman San Diego, CA March 13, 2013 ---------------------------- ----------------------------- ---------------- --- [Signature] [City, State] [Date] Report Type (Check only one): [X] 13F HOLDINGS REPORT.(Check here if all holdings of this reporting manager are reported in this report.) [ ] 13F NOTICE. (Check here if no holdings reported in this report, and all holdings are reported by other reporting manager(s).) [ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) Form 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 47 Form 13F Information Table Value Total: $153,865 (thousands) List of Other Included Managers: None Provide a numbered list of the name(s) and Form 13f file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. [If there are no entries in this list, state "NONE" and omit the column headings and list entries.] FORM 13F INFORMATION TABLE
VALUE SHARES/ SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGERS SOLE SHARED NONE ---------------------------------------------------------------------------------------------------------------------------------- ISHARES TR BARCLYS TIPS BD 464287 17 6 66161 544942SH SOLE 0 0 0 544942 VANGUARD INDEX FDS REIT ETF 922908 55 3 14379 218531SH SOLE 0 0 0 218531 SPDR SERIES TRUST DB INT GVT ETF 78464A 49 0 13286 209094SH SOLE 0 0 0 209094 SPDR INDEX SHS FDS GLB NAT RESRCE 78463X 54 1 8672 168188SH SOLE 0 0 0 168188 ISHARES TR CORE TOTUSBD ETF 464287 22 6 5221 47002SH SOLE 0 0 0 47002 VANGUARD INTL EQUITY INDEX F FTSE SMCAP ETF 922042 71 8 5080 55896SH SOLE 0 0 0 55896 VANGUARD INDEX FDS VALUE ETF 922908 74 4 3809 64784SH SOLE 0 0 0 64784 VANGUARD INDEX FDS MCAP VL IDXVIP 922908 51 2 3419 58130SH SOLE 0 0 0 58130 VANGUARD INTL EQUITY INDEX F MSCI EMR MKT ETF 922042 85 8 3027 67976SH SOLE 0 0 0 67976 VANGUARD TAX MANAGED INTL FD MSCI EAFE ETF 921943 85 8 2764 78457SH SOLE 0 0 0 78457 VANGUARD INDEX FDS SMALL CP ETF 922908 75 1 2565 31703SH SOLE 0 0 0 31703 VANGUARD BD INDEX FD INC TOTAL BND MRKT 921937 83 5 2553 30385SH SOLE 0 0 0 30385 ISHARES TR S&P CAL AMTFR MN 464288 35 6 2170 18823SH SOLE 0 0 0 18823 ISHARES TR S&P NA NAT RES 464287 37 4 1547 40546SH SOLE 0 0 0 40546 ISHARES TR RUSSELL1000GRW 464287 61 4 1516 23145SH SOLE 0 0 0 23145 ISHARES TR RUSSELL1000VAL 464287 59 8 1481 20336SH SOLE 0 0 0 20336 ISHARES TR MSCI EAFE INDEX 464287 46 5 1446 25424SH SOLE 0 0 0 25424 SPDR SERIES TRUST SHRT INTL ETF 78464A 33 4 1262 34440SH SOLE 0 0 0 34440 VANGUARD INDEX FDS MCAP GR IDXVIP 922908 53 8 1050 15311SH SOLE 0 0 0 15311 PNC FINL SVCS GROUP INC COM 693475 10 5 933 16000SH SOLE 0 0 0 16000 ISHARES TR RUSSELL MCP VL 464287 47 3 863 17186SH SOLE 0 0 0 17186 MERCK & CO INC NEW COM 58933Y 10 5 788 19238SH SOLE 0 0 0 19238 ISHARES TR RUSSELL MCP GR 464287 48 1 782 12460SH SOLE 0 0 0 12460 ISHARES TR RUSSELL 2000 464287 65 5 745 8833SH SOLE 0 0 0 8833 QUALCOMM INC COM 747525 10 3 656 10597SH SOLE 0 0 0 10597 ISHARES TR MSCI EMERG MKT 464287 23 4 617 13902SH SOLE 0 0 0 13902 ISHARES TR DJ US REAL EST 464287 73 9 606 9378SH SOLE 0 0 0 9378 HUDSON CITY BANCORP COM 443683 10 7 521 64120SH SOLE 0 0 0 64120 EMERSON ELEC CO COM 291011 10 4 478 9027SH SOLE 0 0 0 9027 KINDER MORGAN ENERGY PARTNER UT LTD PARTNER 494550 10 6 439 5500SH SOLE 0 0 0 5500 ISHARES TR RUSSELL 1000 464287 62 2 432 5463SH SOLE 0 0 0 5463 CONOCOPHILLIPS COM 20825C 10 4 427 7358SH SOLE 0 0 0 7358 HOME DEPOT INC COM 437076 10 2 376 6074SH SOLE 0 0 0 6074 LINN ENERGY LLC UNIT LTD LIAB 536020 10 0 366 10400SH SOLE 0 0 0 10400 APPLE INC COM 037833 10 0 365 686SH SOLE 0 0 0 686 ISHARES TR BARCLYS 3-7 YR 464288 66 1 333 2704SH SOLE 0 0 0 2704 ISHARES TR INTL INFL LKD 46429B 77 0 302 5886SH SOLE 0 0 0 5886 BAIDU INC SPON ADR REP A 056752 10 8 291 2906SH SOLE 0 0 0 2906 BANK OF AMERICA CORPORATION COM 060505 10 4 282 24332SH SOLE 0 0 0 24332 PHILIP MORRIS INTL INC COM 718172 10 9 281 3360SH SOLE 0 0 0 3360 VANGUARD INDEX FDS MID CAP ETF 922908 62 9 269 3268SH SOLE 0 0 0 3268 WELLS FARGO & CO NEW COM 949746 10 1 265 7758SH SOLE 0 0 0 7758 ENERGY TRANSFER PRTNRS L P UNIT LTD PARTN 29273R 10 9 258 6000SH SOLE 0 0 0 6000 INTEGRA LIFESCIENCES HLDGS C COM NEW 457985 20 8 214 5496SH SOLE 0 0 0 5496 OCCIDENTAL PETE CORP DEL COM 674599 10 5 204 2663SH SOLE 0 0 0 2663 SPDR SERIES TRUST NUVN CALI MUNI 78464A 44 1 201 8307SH SOLE 0 0 0 8307 EATON VANCE CALIF MUN BD FD COM 27828A 10 0 163 13400SH SOLE 0 0 0 13400