0001085146-24-001519.txt : 20240215 0001085146-24-001519.hdr.sgml : 20240215 20240215160807 ACCESSION NUMBER: 0001085146-24-001519 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20231231 FILED AS OF DATE: 20240215 DATE AS OF CHANGE: 20240215 EFFECTIVENESS DATE: 20240215 FILER: COMPANY DATA: COMPANY CONFORMED NAME: High Falls Advisors, Inc CENTRAL INDEX KEY: 0001569139 ORGANIZATION NAME: IRS NUMBER: 461165286 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-17373 FILM NUMBER: 24643860 BUSINESS ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 BUSINESS PHONE: 585-935-5300 MAIL ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001569139 XXXXXXXX 12-31-2023 12-31-2023 false High Falls Advisors, Inc

180 SOUTH CLINTON AVE SUITE 300 ROCHESTER NY 14604

13F HOLDINGS REPORT 028-17373 N Jennifer Vogler 585-935-5308 /s/Jennifer Vogler Rochester NY 02-15-2024 0 110 373844595 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE ABBVIE INC COM 00287Y109 278645 1798 SH SOLE 0 0 1798 AMAZON COM INC COM 023135106 569405 3748 SH SOLE 0 0 3748 AMGEN INC COM 031162100 400458 1390 SH SOLE 0 0 1390 APPLE INC COM 037833100 10738865 55778 SH SOLE 0 0 55778 ARM HOLDINGS PLC SPONSORED ADR 042068205 300580 4000 SH SOLE 0 0 4000 BLACKROCK ETF TRUST US CARBON TRANS 09290C509 271776 5192 SH SOLE 0 0 5192 BOEING CO COM 097023105 1113801 4273 SH SOLE 0 0 4273 CAPITAL GROUP CORE EQUITY ET SHS CREATION UNI 14020V108 312682 11049 SH SOLE 0 0 11049 CAPITAL GROUP DIVIDEND VALUE SHS CREATION UNI 14020W106 209870 7033 SH SOLE 0 0 7033 CATERPILLAR INC COM 149123101 1325910 4484 SH SOLE 0 0 4484 COCA COLA CO COM 191216100 324646 5509 SH SOLE 0 0 5509 COMCAST CORP NEW CL A 20030N101 305972 6978 SH SOLE 0 0 6978 CORNING INC COM 219350105 201340 6612 SH SOLE 0 0 6612 DEERE & CO COM 244199105 613252 1534 SH SOLE 0 0 1534 EASTMAN CHEM CO COM 277432100 277494 3089 SH SOLE 0 0 3089 EXXON MOBIL CORP COM 30231G102 980222 9804 SH SOLE 0 0 9804 HEXCEL CORP NEW COM 428291108 221250 3000 SH SOLE 0 0 3000 HONEYWELL INTL INC COM 438516106 419420 2000 SH SOLE 0 0 2000 INTEL CORP COM 458140100 263044 5235 SH SOLE 0 0 5235 INTERNATIONAL BUSINESS MACHS COM 459200101 274713 1680 SH SOLE 0 0 1680 INTUIT COM 461202103 358717 574 SH SOLE 0 0 574 INVESCO EXCH TRADED FD TR II S&P500 LOW VOL 46138E354 372991 5953 SH SOLE 0 0 5953 INVESCO EXCHANGE TRADED FD T INTL DIVI ACHI 46137V548 323062 17503 SH SOLE 0 0 17503 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 265230 1681 SH SOLE 0 0 1681 INVESCO EXCHANGE TRADED FD T ZACKS MULT AST 46137Y500 263318 11083 SH SOLE 0 0 11083 INVESCO QQQ TR UNIT SER 1 46090E103 3854135 9411 SH SOLE 0 0 9411 ISHARES INC CORE MSCI EMKT 46434G103 7632546 150900 SH SOLE 0 0 150900 ISHARES INC ESG AWR MSCI EM 46434G863 225303 7028 SH SOLE 0 0 7028 ISHARES INC MSCI EMRG CHN 46434G764 3903898 70455 SH SOLE 0 0 70455 ISHARES INC MSCI GBL MIN VOL 464286525 235805 2350 SH SOLE 0 0 2350 ISHARES TR 10-20 YR TRS ETF 464288653 1015443 9380 SH SOLE 0 0 9380 ISHARES TR 20 YR TR BD ETF 464287432 10194732 103102 SH SOLE 0 0 103102 ISHARES TR 7-10 YR TRSY BD 464287440 656434 6810 SH SOLE 0 0 6810 ISHARES TR AGGRES ALLOC ETF 464289859 626483 9073 SH SOLE 0 0 9073 ISHARES TR CORE DIV GRWTH 46434V621 579157 10761 SH SOLE 0 0 10761 ISHARES TR CORE HIGH DV ETF 46429B663 224313 2199 SH SOLE 0 0 2199 ISHARES TR CORE MSCI EAFE 46432F842 456454 6488 SH SOLE 0 0 6488 ISHARES TR CORE MSCI TOTAL 46432F834 251507 3874 SH SOLE 0 0 3874 ISHARES TR CORE S&P MCP ETF 464287507 612694 2211 SH SOLE 0 0 2211 ISHARES TR CORE S&P SCP ETF 464287804 485256 4483 SH SOLE 0 0 4483 ISHARES TR CORE S&P US GWT 464287671 464539 4462 SH SOLE 0 0 4462 ISHARES TR CORE S&P500 ETF 464287200 104697754 219203 SH SOLE 0 0 219203 ISHARES TR CORE TOTAL USD 46434V613 42245827 916992 SH SOLE 0 0 916992 ISHARES TR EAFE GRWTH ETF 464288885 12312169 127126 SH SOLE 0 0 127126 ISHARES TR EAFE VALUE ETF 464288877 19677164 377681 SH SOLE 0 0 377681 ISHARES TR ESG AWR MSCI USA 46435G425 8421114 80262 SH SOLE 0 0 80262 ISHARES TR ESG MSCI LEADR 46435U218 406104 4813 SH SOLE 0 0 4813 ISHARES TR EUROPE ETF 464287861 728887 13789 SH SOLE 0 0 13789 ISHARES TR EXPND TEC SC ETF 464287549 303418 677 SH SOLE 0 0 677 ISHARES TR FALN ANGLS USD 46435G474 463287 17549 SH SOLE 0 0 17549 ISHARES TR GLOBAL ENERG ETF 464287341 2562127 65511 SH SOLE 0 0 65511 ISHARES TR GLOBAL TECH ETF 464287291 360469 5287 SH SOLE 0 0 5287 ISHARES TR GRWT ALLOCAT ETF 464289867 784805 14755 SH SOLE 0 0 14755 ISHARES TR IBOXX HI YD ETF 464288513 341177 4409 SH SOLE 0 0 4409 ISHARES TR IBOXX INV CP ETF 464287242 9632207 87043 SH SOLE 0 0 87043 ISHARES TR ISHS 1-5YR INVS 464288646 371804 7251 SH SOLE 0 0 7251 ISHARES TR JPMORGAN USD EMG 464288281 1995719 22409 SH SOLE 0 0 22409 ISHARES TR MBS ETF 464288588 15588123 165690 SH SOLE 0 0 165690 ISHARES TR MRGSTR MD CP GRW 464288307 225747 3503 SH SOLE 0 0 3503 ISHARES TR MSCI INTL VLU FT 46435G409 784233 29583 SH SOLE 0 0 29583 ISHARES TR MSCI USA MIN VOL 46429B697 2419583 31008 SH SOLE 0 0 31008 ISHARES TR MSCI USA QLT FCT 46432F339 21918583 148964 SH SOLE 0 0 148964 ISHARES TR MSCI USA VALUE 46432F388 220839 2183 SH SOLE 0 0 2183 ISHARES TR NATIONAL MUN ETF 464288414 5221870 48168 SH SOLE 0 0 48168 ISHARES TR PFD AND INCM SEC 464288687 488378 15658 SH SOLE 0 0 15658 ISHARES TR RUS 1000 GRW ETF 464287614 515642 1701 SH SOLE 0 0 1701 ISHARES TR RUS 2000 GRW ETF 464287648 403364 1599 SH SOLE 0 0 1599 ISHARES TR S&P 100 ETF 464287101 7757468 34726 SH SOLE 0 0 34726 ISHARES TR S&P 500 GRWT ETF 464287309 6692097 89109 SH SOLE 0 0 89109 ISHARES TR S&P MC 400GR ETF 464287606 308958 3900 SH SOLE 0 0 3900 ISHARES TR SELECT DIVID ETF 464287168 1432183 12218 SH SOLE 0 0 12218 ISHARES TR SHRT NAT MUN ETF 464288158 630292 5978 SH SOLE 0 0 5978 ISHARES TR TIPS BD ETF 464287176 1043496 9708 SH SOLE 0 0 9708 ISHARES TR TRS FLT RT BD 46434V860 12107649 239898 SH SOLE 0 0 239898 ISHARES TR U.S. REAL ES ETF 464287739 361793 3958 SH SOLE 0 0 3958 ISHARES TR U.S. TECH ETF 464287721 9732293 79285 SH SOLE 0 0 79285 ISHARES TR US INFRASTRUC 46435U713 2461240 61118 SH SOLE 0 0 61118 ISHARES TR US TREAS BD ETF 46429B267 1313187 56996 SH SOLE 0 0 56996 JOHNSON & JOHNSON COM 478160104 415032 2648 SH SOLE 0 0 2648 JPMORGAN CHASE & CO COM 46625H100 948822 5578 SH SOLE 0 0 5578 KNIGHTSCOPE INC CLASS A COM 49907V102 15000 25000 SH SOLE 0 0 25000 LAKELAND INDS INC COM 511795106 265766 14335 SH SOLE 0 0 14335 LOCKHEED MARTIN CORP COM 539830109 278726 615 SH SOLE 0 0 615 M & T BK CORP COM 55261F104 270958 1977 SH SOLE 0 0 1977 MCDONALDS CORP COM 580135101 1053007 3551 SH SOLE 0 0 3551 MERCK & CO INC COM 58933Y105 417761 3832 SH SOLE 0 0 3832 MICROSOFT CORP COM 594918104 3126853 8315 SH SOLE 0 0 8315 NVIDIA CORPORATION COM 67066G104 733970 1482 SH SOLE 0 0 1482 ORACLE CORP COM 68389X105 417434 3959 SH SOLE 0 0 3959 PAYCHEX INC COM 704326107 764907 6422 SH SOLE 0 0 6422 PEPSICO INC COM 713448108 223872 1318 SH SOLE 0 0 1318 PROCTER AND GAMBLE CO COM 742718109 323601 2208 SH SOLE 0 0 2208 PUBLIC SVC ENTERPRISE GRP IN COM 744573106 210808 3447 SH SOLE 0 0 3447 SELECT SECTOR SPDR TR FINANCIAL 81369Y605 245505 6529 SH SOLE 0 0 6529 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 313658 4953 SH SOLE 0 0 4953 SOUTHERN CO COM 842587107 203346 2900 SH SOLE 0 0 2900 SPDR S&P 500 ETF TR TR UNIT 78462F103 3020337 6354 SH SOLE 0 0 6354 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 1338196 2637 SH SOLE 0 0 2637 SPDR SER TR PORTFOLIO S&P600 78468R853 243759 5779 SH SOLE 0 0 5779 SPDR SER TR S&P DIVID ETF 78464A763 1859892 14883 SH SOLE 0 0 14883 SRH TOTAL RETURN FUND INC COM 101507101 170334 12281 SH SOLE 0 0 12281 TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS 874039100 208000 2000 SH SOLE 0 0 2000 TESLA INC COM 88160R101 1296072 5216 SH SOLE 0 0 5216 TRANSCAT INC COM 893529107 630288 5765 SH SOLE 0 0 5765 VANGUARD INDEX FDS GROWTH ETF 922908736 268514 864 SH SOLE 0 0 864 VANGUARD MUN BD FDS TAX EXEMPT BD 922907746 3155707 61816 SH SOLE 0 0 61816 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 203628 1195 SH SOLE 0 0 1195 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 282686 2532 SH SOLE 0 0 2532 VISA INC COM CL A 92826C839 1045978 4018 SH SOLE 0 0 4018 WALMART INC COM 931142103 555766 3525 SH SOLE 0 0 3525