0001062993-15-000685.txt : 20150212 0001062993-15-000685.hdr.sgml : 20150212 20150212123019 ACCESSION NUMBER: 0001062993-15-000685 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20141231 FILED AS OF DATE: 20150212 DATE AS OF CHANGE: 20150212 EFFECTIVENESS DATE: 20150212 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Atlanta Capital Group CENTRAL INDEX KEY: 0001569071 IRS NUMBER: 000000000 STATE OF INCORPORATION: 2Q FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-15168 FILM NUMBER: 15604415 BUSINESS ADDRESS: STREET 1: 3333 PIEDMONT RD., STE. 2010 CITY: ATLANTA STATE: GA ZIP: 30305 BUSINESS PHONE: 404-893-4100 MAIL ADDRESS: STREET 1: 3333 PIEDMONT RD., STE. 2010 CITY: ATLANTA STATE: GA ZIP: 30305 13F-HR 1 primary_doc.xml 13F-HR LIVE false true false 0001569071 XXXXXXXX 12-31-2014 12-31-2014 Atlanta Capital Group

3333 PIEDMONT RD., STE. 2010 ATLANTA GA 30305

13F HOLDINGS REPORT 028-15168 N Jennifer DeLoach 404-893-4100 Jennifer DeLoach Atlanta GA 02-12-2015 0 205 370393 false INFORMATION TABLE 2 form13fInfoTable.xml FORM 13F INFORMATION TABLE 3M CO COM 88579Y101 42140 256450 SH SOLE 0 0 256450 ABBOTT LABS COM 002824100 359 7965 SH SOLE 0 0 7965 ABBVIE INC COM 00287Y109 528 8064 SH SOLE 0 0 8064 ADOBE SYS INC COM 00724F101 1434 19726 SH SOLE 0 0 19726 AFLAC INC COM 001055102 495 8095 SH SOLE 0 0 8095 AGL RES INC COM 001204106 232 4248 SH SOLE 0 0 4248 ALCOA INC COM 013817101 1712 108399 SH SOLE 0 0 108399 ALIBABA GROUP HLDG LTD SPONSORED ADS 01609W102 2025 19486 SH SOLE 0 0 19486 ALLIANCE RES PARTNER L P UT LTD PART 01877R108 362 8400 SH SOLE 0 0 8400 ALTRIA GROUP INC COM 02209S103 1129 22917 SH SOLE 0 0 22917 AMAZON COM INC COM 023135106 2385 7684 SH SOLE 0 0 7684 AMERICAN INTL GROUP INC COM NEW 026874784 2504 44700 SH SOLE 0 0 44700 AMERICAN ELEC PWR INC COM 025537101 609 10034 SH SOLE 0 0 10034 AOL INC COM 00184X105 705 15270 SH SOLE 0 0 15270 APPLE INC COM 037833100 15618 141491 SH SOLE 0 0 141491 ARRIS GROUP INC NEW COM 04270V106 586 19400 SH SOLE 0 0 19400 AT&T INC COM 00206R102 1274 37919 SH SOLE 0 0 37919 ATHENAHEALTH INC COM 04685W103 1621 11126 SH SOLE 0 0 11126 AUTOMATIC DATA PROCESSING IN COM 053015103 410 4915 SH SOLE 0 0 4915 BAIDU INC SPON ADR REP A 056752108 334 1464 SH SOLE 0 0 1464 BANK AMER CORP COM 060505104 210 11762 SH SOLE 0 0 11762 BAXTER INTL INC COM 071813109 375 5115 SH SOLE 0 0 5115 BB&T CORP COM 054937107 424 10908 SH SOLE 0 0 10908 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 1864 12413 SH SOLE 0 0 12413 BIOGEN IDEC INC COM 09062X103 2460 7246 SH SOLE 0 0 7246 BLACKROCK INC COM 09247X101 3093 8650 SH SOLE 0 0 8650 BLACKROCK SCIENCE & TECH TR SHS 09258G104 1032 58647 SH SOLE 0 0 58647 BLACKSTONE GROUP L P COM UNIT LTD 09253U108 2619 77403 SH SOLE 0 0 77403 BOEING CO COM 097023105 6154 47346 SH SOLE 0 0 47346 BRISTOL MYERS SQUIBB CO COM 110122108 894 15154 SH SOLE 0 0 15154 CELGENE CORP COM 151020104 2913 26039 SH SOLE 0 0 26039 CHEVRON CORP NEW COM 166764100 650 5794 SH SOLE 0 0 5794 CHIPOTLE MEXICAN GRILL INC COM 169656105 2189 3198 SH SOLE 0 0 3198 CHUBB CORP COM 171232101 336 3250 SH SOLE 0 0 3250 CISCO SYS INC COM 17275R102 1234 44370 SH SOLE 0 0 44370 CLAYMORE EXCHANGE TRD FD TR GUG BLT2018 HY 18383M381 574 22324 SH SOLE 0 0 22324 CLAYMORE EXCHANGE TRD FD TR GUG BULL2020 E 18383M514 571 27076 SH SOLE 0 0 27076 COCA COLA CO COM 191216100 7133 168949 SH SOLE 0 0 168949 COLGATE PALMOLIVE CO COM 194162103 200 2898 SH SOLE 0 0 2898 COMCAST CORP NEW CL A 20030N101 469 8091 SH SOLE 0 0 8091 CONOCOPHILLIPS COM 20825C104 403 5838 SH SOLE 0 0 5838 COSTCO WHSL CORP NEW COM 22160K105 866 6109 SH SOLE 0 0 6109 CUMMINS INC COM 231021106 2258 15662 SH SOLE 0 0 15662 CUSHING RTY & INCOME FD COM SH BEN INT 23164R104 220 28017 SH SOLE 0 0 28017 CVS HEALTH CORP COM 126650100 3001 31160 SH SOLE 0 0 31160 DBX ETF TR XTRAK MSCI EAFE 233051200 305 11282 SH SOLE 0 0 11282 DISNEY WALT CO COM DISNEY 254687106 3144 33376 SH SOLE 0 0 33376 DUKE ENERGY CORP NEW COM NEW 26441C204 438 5247 SH SOLE 0 0 5247 EGA EMERGING GLOBAL SHS TR EGSHR BYND BRC 268461639 3195 161617 SH SOLE 0 0 161617 EGA EMERGING GLOBAL SHS TR BLUE CHIP ETF 268461365 3352 184983 SH SOLE 0 0 184983 LILLY ELI & CO COM 532457108 356 5165 SH SOLE 0 0 5165 ENTERPRISE PRODS PARTNERS L COM 293792107 578 16008 SH SOLE 0 0 16008 EXXON MOBIL CORP COM 30231G102 3937 42588 SH SOLE 0 0 42588 FACEBOOK INC CL A 30303M102 3893 49903 SH SOLE 0 0 49903 FIFTH STR SR FLOATNG RATE CO COM 31679F101 2424 237160 SH SOLE 0 0 237160 FIRST TR LRGE CP CORE ALPHA COM SHS 33734K109 19028 417001 SH SOLE 0 0 417001 FIRST TR EXCHANGE TRADED FD CONSUMR DISCRE 33734X101 756 21108 SH SOLE 0 0 21108 FIRST TR EXCH TRD ALPHA FD I UNIT KING ALPH 33737J224 5531 140695 SH SOLE 0 0 140695 FS INVT CORP COM 302635107 210 21156 SH SOLE 0 0 21156 FST TR NEW OPPORT MLP & ENE COM 33739M100 5463 305028 SH SOLE 0 0 305028 GENERAL ELECTRIC CO COM 369604103 2078 82215 SH SOLE 0 0 82215 GENUINE PARTS CO COM 372460105 240 2250 SH SOLE 0 0 2250 GILEAD SCIENCES INC COM 375558103 1842 19544 SH SOLE 0 0 19544 GOLDMAN SACHS GROUP INC COM 38141G104 214 1104 SH SOLE 0 0 1104 GOLDMAN SACHS MLP ENERGY REN COM 38148G107 1841 129750 SH SOLE 0 0 129750 GOOGLE INC CL A 38259P508 2374 4474 SH SOLE 0 0 4474 GOOGLE INC CL C 38259P706 456 867 SH SOLE 0 0 867 GREENHAVEN CONT CMDTY INDEX UNIT BEN INT 395258106 390 17052 SH SOLE 0 0 17052 HOME DEPOT INC COM 437076102 5916 56361 SH SOLE 0 0 56361 HONEYWELL INTL INC COM 438516106 223 2228 SH SOLE 0 0 2228 ILLUMINA INC COM 452327109 1249 6768 SH SOLE 0 0 6768 INDEPENDENCE RLTY TR INC COM 45378A106 881 94606 SH SOLE 0 0 94606 INTEGRYS ENERGY GROUP INC COM 45822P105 204 2625 SH SOLE 0 0 2625 INTEL CORP COM 458140100 532 14660 SH SOLE 0 0 14660 INTERNAP CORP COM PAR $.001 45885A300 429 53915 SH SOLE 0 0 53915 INTERNATIONAL BUSINESS MACHS COM 459200101 572 3568 SH SOLE 0 0 3568 INVESCO LTD SHS G491BT108 4246 107450 SH SOLE 0 0 107450 ISHARES TR IBOXX INV CP ETF 464287242 511 4277 SH SOLE 0 0 4277 ISHARES TR 1-3 YR TR BD ETF 464287457 376 4456 SH SOLE 0 0 4456 ISHARES MSCI GERMANY ETF 464286806 2850 103972 SH SOLE 0 0 103972 ISHARES TR RUS MDCP VAL ETF 464287473 359 4866 SH SOLE 0 0 4866 ISHARES TR EAFE MIN VOL ETF 46429B689 245 3966 SH SOLE 0 0 3966 ISHARES TR CORE US AGGBD ET 464287226 270 2452 SH SOLE 0 0 2452 ISHARES TR CORE S&P MCP ETF 464287507 233 1612 SH SOLE 0 0 1612 ISHARES TR RUS 2000 VAL ETF 464287630 242 2381 SH SOLE 0 0 2381 ISHARES TR U.S. CNSM SV ETF 464287580 264 1918 SH SOLE 0 0 1918 ISHARES 1-3 YR CR BD ETF 464288646 295 2800 SH SOLE 0 0 2800 ISHARES TR U.S. CNSM GD ETF 464287812 307 2930 SH SOLE 0 0 2930 ISHARES TR S&P 500 VAL ETF 464287408 344 3665 SH SOLE 0 0 3665 ISHARES EAFE SML CP ETF 464288273 346 7411 SH SOLE 0 0 7411 ISHARES TR TIPS BD ETF 464287176 442 3950 SH SOLE 0 0 3950 ISHARES TR RUS 2000 GRW ETF 464287648 450 3158 SH SOLE 0 0 3158 ISHARES TR RUS MD CP GR ETF 464287481 479 5138 SH SOLE 0 0 5138 ISHARES TR MSCI EAFE ETF 464287465 1117 18358 SH SOLE 0 0 18358 ISHARES TR U.S. FINLS ETF 464287788 1626 18025 SH SOLE 0 0 18025 ISHARES TR U.S. BAS MTL ETF 464287838 1988 24111 SH SOLE 0 0 24111 ISHARES TR RUS 1000 VAL ETF 464287598 2471 23669 SH SOLE 0 0 23669 ISHARES MRNING SM CP ETF 464288703 2831 21948 SH SOLE 0 0 21948 ISHARES TR RUS 1000 GRW ETF 464287614 3031 31699 SH SOLE 0 0 31699 ISHARES TR U.S. TECH ETF 464287721 3509 33611 SH SOLE 0 0 33611 ISHARES TR CORE S&P500 ETF 464287200 12370 59798 SH SOLE 0 0 59798 ISHARES TR SELECT DIVID ETF 464287168 3037 38253 SH SOLE 0 0 38253 ISHARES SILVER TRUST ISHARES 46428Q109 165 10975 SH SOLE 0 0 10975 ISHARES TR US HLTHCARE ETF 464287762 1810 12557 SH SOLE 0 0 12557 ISHARES TR NASDQ BIOTEC ETF 464287556 639 2105 SH SOLE 0 0 2105 JOHNSON & JOHNSON COM 478160104 3826 36589 SH SOLE 0 0 36589 KEYCORP NEW COM 493267108 168 12090 SH SOLE 0 0 12090 KINDER MORGAN INC DEL COM 49456B101 310 7337 SH SOLE 0 0 7337 KRAFT FOODS GROUP INC COM 50076Q106 250 3997 SH SOLE 0 0 3997 LADENBURG THALMAN FIN SVCS I COM 50575Q102 162 40950 SH SOLE 0 0 40950 LAUDER ESTEE COS INC CL A 518439104 1563 20509 SH SOLE 0 0 20509 LEGGETT & PLATT INC COM 524660107 262 6150 SH SOLE 0 0 6150 LINKEDIN CORP COM CL A 53578A108 2175 9470 SH SOLE 0 0 9470 LOCKHEED MARTIN CORP COM 539830109 353 1834 SH SOLE 0 0 1834 LPL FINL HLDGS INC COM 50212V100 241 5412 SH SOLE 0 0 5412 MAGELLAN MIDSTREAM PRTNRS LP COM UNIT RP LP 559080106 789 9540 SH SOLE 0 0 9540 MARKEL CORP COM 570535104 1466 2147 SH SOLE 0 0 2147 MASCO CORP COM 574599106 3063 121561 SH SOLE 0 0 121561 MCDONALDS CORP COM 580135101 2429 25924 SH SOLE 0 0 25924 MCKESSON CORP COM 58155Q103 3249 15649 SH SOLE 0 0 15649 MEDLEY CAP CORP COM 58503F106 436 47157 SH SOLE 0 0 47157 MERCK & CO INC NEW COM 58933Y105 878 15457 SH SOLE 0 0 15457 MICROSOFT CORP COM 594918104 6461 139094 SH SOLE 0 0 139094 MILLER HOWARD HIGH INC EQTY COM SHS BEN IN 600379101 1940 97000 SH SOLE 0 0 97000 NETFLIX INC COM 64110L106 266 779 SH SOLE 0 0 779 NETSUITE INC COM 64118Q107 1924 17624 SH SOLE 0 0 17624 NEW MTN FIN CORP COM 647551100 164 11000 SH SOLE 0 0 11000 NEW YORK CMNTY BANCORP INC COM 649445103 498 31097 SH SOLE 0 0 31097 NEWTEK BUSINESS SVCS CORP COM NEW 652526203 3702 250782 SH SOLE 0 0 250782 NEXTERA ENERGY INC COM 65339F101 452 4250 SH SOLE 0 0 4250 NIKE INC CL B 654106103 2765 28756 SH SOLE 0 0 28756 NORFOLK SOUTHERN CORP COM 655844108 282 2577 SH SOLE 0 0 2577 NOVABAY PHARMACEUTICALS INC COM 66987P102 9 14000 SH SOLE 0 0 14000 NOVARTIS A G SPONSORED ADR 66987V109 352 3804 SH SOLE 0 0 3804 NUVEEN NY AMT FREE MUN INCOM COM 670656107 258 20000 SH SOLE 0 0 20000 OCCIDENTAL PETE CORP DEL COM 674599105 236 2927 SH SOLE 0 0 2927 ORACLE CORP COM 68389X105 205 4550 SH SOLE 0 0 4550 ORCHID IS CAP INC COM 68571X103 791 60616 SH SOLE 0 0 60616 PANDORA MEDIA INC COM 698354107 404 22640 SH SOLE 0 0 22640 PENNANTPARK FLOATING RATE CA COM 70806A106 744 54154 SH SOLE 0 0 54154 PENNANTPARK INVT CORP COM 708062104 1086 113935 SH SOLE 0 0 113935 PEPSICO INC COM 713448108 235 2483 SH SOLE 0 0 2483 PFIZER INC COM 717081103 2768 88848 SH SOLE 0 0 88848 PNC FINL SVCS GROUP INC COM 693475105 2749 30131 SH SOLE 0 0 30131 POWERSHARES ETF TRUST TECH SECT PORT 73935X344 473 12330 SH SOLE 0 0 12330 POWERSHS DB MULTI SECT COMM PS DB AGRICUL FD 73936B408 385 15483 SH SOLE 0 0 15483 POWERSHARES ETF TRUST DYNM LRG CP GR 73935X609 551 18844 SH SOLE 0 0 18844 POWERSHARES ETF TRUST DYNM LRG CP VL 73935X708 637 20386 SH SOLE 0 0 20386 POWERSHARES ETF TRUST FTSE US1500 SM 73935X567 5357 53179 SH SOLE 0 0 53179 POWERSHARES QQQ TRUST UNIT SER 1 73935A104 931 9019 SH SOLE 0 0 9019 PROCTER & GAMBLE CO COM 742718109 6914 75906 SH SOLE 0 0 75906 QUALCOMM INC COM 747525103 1677 22568 SH SOLE 0 0 22568 RCS CAP CORP COM CL A 74937W102 1360 111143 SH SOLE 0 0 111143 RENASANT CORP COM 75970E107 633 21881 SH SOLE 0 0 21881 REYNOLDS AMERICAN INC COM 761713106 401 6242 SH SOLE 0 0 6242 ROYAL DUTCH SHELL PLC SPONS ADR A 780259206 312 4653 SH SOLE 0 0 4653 RYDEX ETF TRUST GUG S&P500 EQ WT 78355W106 836 10445 SH SOLE 0 0 10445 SALESFORCE COM INC COM 79466L302 1502 25332 SH SOLE 0 0 25332 SALIENT MIDSTREAM & MLP FD SH BEN INT 79471V105 217 9059 SH SOLE 0 0 9059 SCHLUMBERGER LTD COM 806857108 2114 24749 SH SOLE 0 0 24749 SCHWAB STRATEGIC TR US LCAP VA ETF 808524409 1048 23757 SH SOLE 0 0 23757 SCHWAB STRATEGIC TR US LCAP GR ETF 808524300 202 3895 SH SOLE 0 0 3895 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 294 6231 SH SOLE 0 0 6231 SELECT SECTOR SPDR TR SBI CONS STPLS 81369Y308 309 6365 SH SOLE 0 0 6365 SPDR S&P 500 ETF TR TR UNIT 78462F103 500 2434 SH SOLE 0 0 2434 SPDR GOLD TRUST GOLD SHS 78463V107 816 7180 SH SOLE 0 0 7180 SELECT SECTOR SPDR TR SBI INT-INDS 81369Y704 299 5279 SH SOLE 0 0 5279 SELECT SECTOR SPDR TR SBI CONS DISCR 81369Y407 627 8684 SH SOLE 0 0 8684 SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 704 10291 SH SOLE 0 0 10291 SELECT SECTOR SPDR TR SBI INT-FINL 81369Y605 5581 225684 SH SOLE 0 0 225684 SPDR SERIES TRUST S&P DIVID ETF 78464A763 2233 28337 SH SOLE 0 0 28337 SMITH A O COM 831865209 3091 54798 SH SOLE 0 0 54798 SOLARCITY CORP COM 83416T100 1121 20965 SH SOLE 0 0 20965 SOUTHERN CO COM 842587107 1320 26872 SH SOLE 0 0 26872 SOUTHERN COPPER CORP COM 84265V105 362 12835 SH SOLE 0 0 12835 SPDR DOW JONES INDL AVRG ETF UT SER 1 78467X109 495 2784 SH SOLE 0 0 2784 ST JUDE MED INC COM 790849103 2360 36290 SH SOLE 0 0 36290 STARBUCKS CORP COM 855244109 2688 32755 SH SOLE 0 0 32755 STATE BK FINL CORP COM 856190103 200 10000 SH SOLE 0 0 10000 SYSCO CORP COM 871829107 554 13954 SH SOLE 0 0 13954 TABLEAU SOFTWARE INC CL A 87336U105 1327 15661 SH SOLE 0 0 15661 TARGET CORP COM 87612E106 293 3856 SH SOLE 0 0 3856 TESLA MTRS INC COM 88160R101 907 4078 SH SOLE 0 0 4078 TEXTRON INC COM 883203101 792 18800 SH SOLE 0 0 18800 TWITTER INC COM 90184L102 1040 29005 SH SOLE 0 0 29005 UNITED PARCEL SERVICE INC CL B 911312106 7596 68332 SH SOLE 0 0 68332 UNITED TECHNOLOGIES CORP COM 913017109 225 1959 SH SOLE 0 0 1959 VANGUARD WORLD FDS HEALTH CAR ETF 92204A504 259 2064 SH SOLE 0 0 2064 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 288 1526 SH SOLE 0 0 1526 VANGUARD BD INDEX FD INC TOTAL BND MRKT 921937835 560 6793 SH SOLE 0 0 6793 VANGUARD INDEX FDS REIT ETF 922908553 1243 15345 SH SOLE 0 0 15345 VERIZON COMMUNICATIONS INC COM 92343V104 2058 43985 SH SOLE 0 0 43985 VISA INC COM CL A 92826C839 2375 9057 SH SOLE 0 0 9057 VMWARE INC CL A COM 928563402 821 9952 SH SOLE 0 0 9952 WALGREENS BOOTS ALLIANCE INC COM 931427108 222 2913 SH SOLE 0 0 2913 WAL-MART STORES INC COM 931142103 833 9696 SH SOLE 0 0 9696 WASTE MGMT INC DEL COM 94106L109 485 9453 SH SOLE 0 0 9453 WEBMD HEALTH CORP COM 94770V102 1346 34021 SH SOLE 0 0 34021 WELLS FARGO & CO NEW COM 949746101 2736 49906 SH SOLE 0 0 49906 WILLIAMS COS INC DEL COM 969457100 3887 86504 SH SOLE 0 0 86504 WISDOMTREE TR UK HEDG EQT FD 97717W349 350 13973 SH SOLE 0 0 13973 WORKDAY INC CL A 98138H101 1348 16517 SH SOLE 0 0 16517 XCEL ENERGY INC COM 98389B100 249 6940 SH SOLE 0 0 6940 YELP INC CL A 985817105 1110 20284 SH SOLE 0 0 20284 ZILLOW INC CL A 98954A107 1531 14458 SH SOLE 0 0 14458