0001062993-14-004756.txt : 20140812 0001062993-14-004756.hdr.sgml : 20140812 20140812163524 ACCESSION NUMBER: 0001062993-14-004756 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20140630 FILED AS OF DATE: 20140812 DATE AS OF CHANGE: 20140812 EFFECTIVENESS DATE: 20140812 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Atlanta Capital Group CENTRAL INDEX KEY: 0001569071 IRS NUMBER: 000000000 STATE OF INCORPORATION: 2Q FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-15168 FILM NUMBER: 141034385 BUSINESS ADDRESS: STREET 1: 3333 PIEDMONT RD., STE. 2010 CITY: ATLANTA STATE: GA ZIP: 30305 BUSINESS PHONE: 404-893-4100 MAIL ADDRESS: STREET 1: 3333 PIEDMONT RD., STE. 2010 CITY: ATLANTA STATE: GA ZIP: 30305 13F-HR 1 primary_doc.xml 13F-HR LIVE false true false 0001569071 XXXXXXXX 06-30-2014 06-30-2014 Atlanta Capital Group

3333 PIEDMONT RD., STE. 2010 ATLANTA GA 30305

13F HOLDINGS REPORT 028-15168 N Jennifer DeLoach 404-893-4100 Jennifer DeLoach Atlanta GA 08-12-2014 0 207 529748 false INFORMATION TABLE 2 form13fInfoTable.xml FORM 13F INFORMATION TABLE 3M CO COM 88579Y101 66561 464681 SH SOLE 0 0 464681 ABBOTT LABS COM 002824100 476 11635 SH SOLE 0 0 11635 ABBVIE INC COM 00287Y109 681 12062 SH SOLE 0 0 12062 ADOBE SYS INC COM 00724F101 2765 38212 SH SOLE 0 0 38212 AFLAC INC COM 001055102 510 8194 SH SOLE 0 0 8194 AGL RES INC COM 001204106 241 4376 SH SOLE 0 0 4376 ALLERGAN INC COM 018490102 4609 27239 SH SOLE 0 0 27239 ALLIANCE RES PARTNER L P UT LTD PART 01877R108 392 8400 SH SOLE 0 0 8400 ALTRIA GROUP INC COM 02209S103 879 20952 SH SOLE 0 0 20952 AMAZON COM INC COM 023135106 4977 15324 SH SOLE 0 0 15324 AMERICAN INTL GROUP INC COM NEW 026874784 4880 89420 SH SOLE 0 0 89420 AMERICAN ELEC PWR INC COM 025537101 611 10964 SH SOLE 0 0 10964 AMERICAN RLTY CAP PPTYS INC COM 02917T104 240 19159 SH SOLE 0 0 19159 SMITH A O COM 831865209 5300 106898 SH SOLE 0 0 106898 AOL INC COM 00184X105 1270 31925 SH SOLE 0 0 31925 APPLE INC COM 037833100 18074 194489 SH SOLE 0 0 194489 ARRIS GROUP INC NEW COM 04270V106 568 17450 SH SOLE 0 0 17450 AT&T INC COM 00206R102 1416 40050 SH SOLE 0 0 40050 ATHENAHEALTH INC COM 04685W103 1836 14674 SH SOLE 0 0 14674 AUTOMATIC DATA PROCESSING IN COM 053015103 499 6299 SH SOLE 0 0 6299 BAXTER INTL INC COM 071813109 380 5254 SH SOLE 0 0 5254 BB&T CORP COM 054937107 398 10085 SH SOLE 0 0 10085 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 1118 8835 SH SOLE 0 0 8835 BIOGEN IDEC INC COM 09062X103 4592 14564 SH SOLE 0 0 14564 BLACKROCK INC COM 09247X101 5331 16681 SH SOLE 0 0 16681 BLACKSTONE GROUP L P COM UNIT LTD 09253U108 4830 144446 SH SOLE 0 0 144446 BOEING CO COM 097023105 4498 35353 SH SOLE 0 0 35353 BRISTOL MYERS SQUIBB CO COM 110122108 861 17746 SH SOLE 0 0 17746 CAMBRIA ETF TR SHSHLD YIELD ETF 132061201 221 7178 SH SOLE 0 0 7178 CBL & ASSOC PPTYS INC COM 124830100 372 19592 SH SOLE 0 0 19592 CELGENE CORP COM 151020104 4381 51017 SH SOLE 0 0 51017 CHEVRON CORP NEW COM 166764100 840 6433 SH SOLE 0 0 6433 CHIPOTLE MEXICAN GRILL INC COM 169656105 3738 6309 SH SOLE 0 0 6309 CHUBB CORP COM 171232101 436 4733 SH SOLE 0 0 4733 CISCO SYS INC COM 17275R102 1334 53695 SH SOLE 0 0 53695 CLEVELAND BIOLABS INC COM 185860103 12 25000 SH SOLE 0 0 25000 COCA COLA CO COM 191216100 7147 168709 SH SOLE 0 0 168709 COLGATE PALMOLIVE CO COM 194162103 228 3343 SH SOLE 0 0 3343 COMCAST CORP NEW CL A 20030N101 354 6589 SH SOLE 0 0 6589 CONOCOPHILLIPS COM 20825C104 493 5746 SH SOLE 0 0 5746 SELECT SECTOR SPDR TR SBI CONS DISCR 81369Y407 382 5725 SH SOLE 0 0 5725 CUMMINS INC COM 231021106 4699 30454 SH SOLE 0 0 30454 CUSHING RTY & INCOME FD COM SH BEN INT 23164R104 1518 75000 SH SOLE 0 0 75000 CVS CAREMARK CORPORATION COM 126650100 5877 77977 SH SOLE 0 0 77977 DIAGEO P L C SPON ADR NEW 25243Q205 248 1950 SH SOLE 0 0 1950 DIEBOLD INC COM 253651103 562 14000 SH SOLE 0 0 14000 DOVER CORP COM 260003108 1139 12523 SH SOLE 0 0 12523 DUKE ENERGY CORP NEW COM NEW 26441C204 327 4404 SH SOLE 0 0 4404 EBAY INC COM 278642103 2105 42050 SH SOLE 0 0 42050 EGA EMERGING GLOBAL SHS TR EGSHR BYND BRC 268461639 2000 91266 SH SOLE 0 0 91266 EGA EMERGING GLOBAL SHS TR BLUE CHIP ETF 268461365 3031 147014 SH SOLE 0 0 147014 LILLY ELI & CO COM 532457108 339 5454 SH SOLE 0 0 5454 ENTERPRISE PRODS PARTNERS L COM 293792107 626 7995 SH SOLE 0 0 7995 EOG RES INC COM 26875P101 467 4000 SH SOLE 0 0 4000 EXXON MOBIL CORP COM 30231G102 5852 58124 SH SOLE 0 0 58124 FACEBOOK INC CL A 30303M102 5676 84353 SH SOLE 0 0 84353 SELECT SECTOR SPDR TR SBI INT-FINL 81369Y605 8361 367656 SH SOLE 0 0 367656 FIRST TR EXCHANGE TRADED FD CONSUMR DISCRE 33734X101 747 22461 SH SOLE 0 0 22461 FIRST TR EXCH TRD ALPHA FD I EUROPE ALPHA 33737J117 5954 171626 SH SOLE 0 0 171626 FIRST TR EXCH TRD ALPHA FD I UNIT KING ALPH 33737J224 5924 140335 SH SOLE 0 0 140335 FIRST TR LRGE CP CORE ALPHA COM SHS 33734K109 16875 380750 SH SOLE 0 0 380750 FST TR NEW OPPORT MLP & ENE COM 33739M100 9734 498665 SH SOLE 0 0 498665 FORD MTR CO DEL COM PAR $0.01 345370860 189 10947 SH SOLE 0 0 10947 GENERAL ELECTRIC CO COM 369604103 4515 171811 SH SOLE 0 0 171811 GILEAD SCIENCES INC COM 375558103 4305 51929 SH SOLE 0 0 51929 GOLDMAN SACHS MLP INC OPP FD COM SHS 38147W103 1911 91870 SH SOLE 0 0 91870 GOOGLE INC CL A 38259P508 4726 8083 SH SOLE 0 0 8083 GOOGLE INC CL C 38259P706 3477 6044 SH SOLE 0 0 6044 GREENHAVEN CONT CMDTY INDEX UNIT BEN INT 395258106 3904 139770 SH SOLE 0 0 139770 CLAYMORE EXCHANGE TRD FD TR GUG BLT2018 HY 18383M381 632 23020 SH SOLE 0 0 23020 CLAYMORE EXCHANGE TRD FD TR GUG BULL2020 E 18383M514 568 26736 SH SOLE 0 0 26736 RYDEX ETF TRUST GUG S&P500 EQ WT 78355W106 581 7580 SH SOLE 0 0 7580 HEALTH CARE REIT INC COM 42217K106 218 3480 SH SOLE 0 0 3480 SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 416 6843 SH SOLE 0 0 6843 HOME DEPOT INC COM 437076102 8923 110216 SH SOLE 0 0 110216 HONEYWELL INTL INC COM 438516106 357 3838 SH SOLE 0 0 3838 ILLUMINA INC COM 452327109 2371 13282 SH SOLE 0 0 13282 INDEPENDENCE RLTY TR INC COM 45378A106 850 89903 SH SOLE 0 0 89903 SELECT SECTOR SPDR TR SBI INT-INDS 81369Y704 275 5091 SH SOLE 0 0 5091 INTEL CORP COM 458140100 641 20740 SH SOLE 0 0 20740 INTERNAP NETWORK SVCS CORP COM PAR $.001 45885A300 380 53915 SH SOLE 0 0 53915 INTERNATIONAL BUSINESS MACHS COM 459200101 547 3020 SH SOLE 0 0 3020 ISHARES 1-3 YR TR BD ETF 464287457 435 5150 SH SOLE 0 0 5150 ISHARES CORE TOTUSBD ETF 464287226 514 4699 SH SOLE 0 0 4699 ISHARES CORE S&P MCP ETF 464287507 231 1612 SH SOLE 0 0 1612 ISHARES SELECT DIVID ETF 464287168 3287 42700 SH SOLE 0 0 42700 ISHARES U.S. FINLS ETF 464287788 2646 31831 SH SOLE 0 0 31831 ISHARES U.S. BAS MTL ETF 464287838 2281 26054 SH SOLE 0 0 26054 ISHARES U.S. CNSM SV ETF 464287580 693 5610 SH SOLE 0 0 5610 ISHARES U.S. ENERGY ETF 464287796 2993 52687 SH SOLE 0 0 52687 ISHARES U.S. TECH ETF 464287721 3531 36449 SH SOLE 0 0 36449 ISHARES U.S. CNSM GD ETF 464287812 383 3857 SH SOLE 0 0 3857 ISHARES IBOXX INV CP ETF 464287242 962 8066 SH SOLE 0 0 8066 ISHARES MSCI GERMANY ETF 464286806 7630 243917 SH SOLE 0 0 243917 ISHARES MRNING SM CP ETF 464288703 3178 24892 SH SOLE 0 0 24892 ISHARES MSCI EAFE ETF 464287465 1240 18134 SH SOLE 0 0 18134 ISHARES EAFE SML CP ETF 464288273 445 8408 SH SOLE 0 0 8408 ISHARES NASDQ BIOTEC ETF 464287556 770 2997 SH SOLE 0 0 2997 ISHARES RUS 1000 GRW ETF 464287614 2141 23542 SH SOLE 0 0 23542 ISHARES RUS 1000 VAL ETF 464287598 1978 19530 SH SOLE 0 0 19530 ISHARES RUS 2000 GRW ETF 464287648 271 1956 SH SOLE 0 0 1956 ISHARES RUS 2000 VAL ETF 464287630 239 2312 SH SOLE 0 0 2312 ISHARES CORE S&P500 ETF 464287200 11308 57402 SH SOLE 0 0 57402 ISHARES S&P 500 VAL ETF 464287408 534 5911 SH SOLE 0 0 5911 ISHARES US HLTHCARE ETF 464287762 1877 14641 SH SOLE 0 0 14641 ISHARES RUS MDCP VAL ETF 464287473 333 4587 SH SOLE 0 0 4587 JOHNSON & JOHNSON COM 478160104 4976 47567 SH SOLE 0 0 47567 KEYCORP NEW COM 493267108 345 24090 SH SOLE 0 0 24090 KINDER MORGAN ENERGY PARTNER UT LTD PARTNER 494550106 328 3986 SH SOLE 0 0 3986 KRAFT FOODS GROUP INC COM 50076Q106 239 3989 SH SOLE 0 0 3989 LADENBURG THALMAN FIN SVCS I COM 50575Q102 128 40750 SH SOLE 0 0 40750 LAUDER ESTEE COS INC CL A 518439104 4014 54049 SH SOLE 0 0 54049 LEGGETT & PLATT INC COM 524660107 211 6147 SH SOLE 0 0 6147 LIBERTY INTERACTIVE CORP INT COM SER A 53071M104 235 8000 SH SOLE 0 0 8000 LINKEDIN CORP COM CL A 53578A108 3263 19030 SH SOLE 0 0 19030 LOCKHEED MARTIN CORP COM 539830109 302 1880 SH SOLE 0 0 1880 LPL FINL HLDGS INC COM 50212V100 269 5412 SH SOLE 0 0 5412 MAGELLAN MIDSTREAM PRTNRS LP COM UNIT RP LP 559080106 1031 12270 SH SOLE 0 0 12270 MAINSTAY DEFINEDTERM MN OPP COM 56064K100 364 20421 SH SOLE 0 0 20421 MARKEL CORP COM 570535104 1408 2147 SH SOLE 0 0 2147 MARKET VECTORS ETF TR MKT VECTR WIDE 57060U134 207 6757 SH SOLE 0 0 6757 MASCO CORP COM 574599106 5173 233003 SH SOLE 0 0 233003 MCDONALDS CORP COM 580135101 4626 45919 SH SOLE 0 0 45919 MCKESSON CORP COM 58155Q103 5984 32134 SH SOLE 0 0 32134 MERCK & CO INC NEW COM 58933Y105 783 13540 SH SOLE 0 0 13540 MICROSOFT CORP COM 594918104 9523 228371 SH SOLE 0 0 228371 MONSANTO CO NEW COM 61166W101 906 7261 SH SOLE 0 0 7261 NETFLIX INC COM 64110L106 4316 9797 SH SOLE 0 0 9797 NETSUITE INC COM 64118Q107 2992 34438 SH SOLE 0 0 34438 NEW MTN FIN CORP COM 647551100 253 17000 SH SOLE 0 0 17000 NEWMONT MINING CORP COM 651639106 305 11980 SH SOLE 0 0 11980 NEXTERA ENERGY INC COM 65339F101 451 4400 SH SOLE 0 0 4400 NIKE INC CL B 654106103 5689 73362 SH SOLE 0 0 73362 NOVARTIS A G SPONSORED ADR 66987V109 395 4364 SH SOLE 0 0 4364 NUVEEN NY AMT FREE MUN INCOM COM 670656107 262 20000 SH SOLE 0 0 20000 NEW YORK CMNTY BANCORP INC COM 649445103 497 31097 SH SOLE 0 0 31097 OCCIDENTAL PETE CORP DEL COM 674599105 229 2234 SH SOLE 0 0 2234 ORCHID IS CAP INC COM 68571X103 1378 105529 SH SOLE 0 0 105529 PANDORA MEDIA INC COM 698354107 1396 47338 SH SOLE 0 0 47338 PENNANTPARK FLOATING RATE CA COM 70806A106 1316 92059 SH SOLE 0 0 92059 PFIZER INC COM 717081103 4623 155769 SH SOLE 0 0 155769 PIMCO DYNAMIC CR INCOME FD COM SHS 72202D106 212 8914 SH SOLE 0 0 8914 PLUG POWER INC COM NEW 72919P202 81 17400 SH SOLE 0 0 17400 PNC FINL SVCS GROUP INC COM 693475105 5384 60461 SH SOLE 0 0 60461 POWERSHS DB MULTI SECT COMM PS DB AGRICUL FD 73936B408 545 19833 SH SOLE 0 0 19833 POWERSHARES ETF TRUST DYNM LRG CP GR 73935X609 512 18843 SH SOLE 0 0 18843 POWERSHARES ETF TRUST DYNM LRG CP VL 73935X708 815 26886 SH SOLE 0 0 26886 POWERSHARES ETF TRUST FTSE US1500 SM 73935X567 5474 54283 SH SOLE 0 0 54283 POWERSHARES QQQ TRUST UNIT SER 1 73935A104 1304 13883 SH SOLE 0 0 13883 POWERSHARES ETF TRUST TECH SECT PORT 73935X344 447 12330 SH SOLE 0 0 12330 PROCTER & GAMBLE CO COM 742718109 6026 76673 SH SOLE 0 0 76673 PROGRESSIVE CORP OHIO COM 743315103 254 10000 SH SOLE 0 0 10000 PROSHARES TR PSHS ULSHT SP500 74347B300 280 10991 SH SOLE 0 0 10991 PULTE GROUP INC COM 745867101 4204 208531 SH SOLE 0 0 208531 SPDR S&P 500 ETF TR PUT 78462F953 911 2800 SH Put SOLE 0 0 2800 QUALCOMM INC COM 747525103 2913 36782 SH SOLE 0 0 36782 RCS CAP CORP COM CL A 74937W102 7720 363618 SH SOLE 0 0 363618 RENASANT CORP COM 75970E107 635 21833 SH SOLE 0 0 21833 REYNOLDS AMERICAN INC COM 761713106 377 6242 SH SOLE 0 0 6242 ROYAL DUTCH SHELL PLC SPON ADR B 780259107 280 3223 SH SOLE 0 0 3223 ROYAL DUTCH SHELL PLC SPONS ADR A 780259206 232 2821 SH SOLE 0 0 2821 SALESFORCE COM INC COM 79466L302 2819 48536 SH SOLE 0 0 48536 SALIENT MLP & ENERGY INFRSTR COM SH BEN INT 79471T100 268 7916 SH SOLE 0 0 7916 SCHLUMBERGER LTD COM 806857108 5282 44780 SH SOLE 0 0 44780 SCHWAB STRATEGIC TR US LCAP VA ETF 808524409 1035 24160 SH SOLE 0 0 24160 SOLARCITY CORP COM 83416T100 3061 43364 SH SOLE 0 0 43364 SOUTHERN CO COM 842587107 1231 27122 SH SOLE 0 0 27122 SOUTHERN COPPER CORP COM 84265V105 390 12835 SH SOLE 0 0 12835 SPDR SERIES TRUST BRC CNV SECS ETF 78464A359 216 4285 SH SOLE 0 0 4285 SPDR DOW JONES INDL AVRG ETF UT SER 1 78467X109 234 1396 SH SOLE 0 0 1396 SPDR GOLD TRUST GOLD SHS 78463V107 425 3320 SH SOLE 0 0 3320 SPDR SERIES TRUST S&P DIVID ETF 78464A763 2228 29092 SH SOLE 0 0 29092 SPDR S&P 500 ETF TR TR UNIT 78462F103 697 3563 SH SOLE 0 0 3563 SPDR SERIES TRUST S&P HOMEBUILD 78464A888 264 8075 SH SOLE 0 0 8075 ST JUDE MED INC COM 790849103 4920 71049 SH SOLE 0 0 71049 STARBUCKS CORP COM 855244109 4983 64392 SH SOLE 0 0 64392 SYSCO CORP COM 871829107 455 12139 SH SOLE 0 0 12139 TABLEAU SOFTWARE INC CL A 87336U105 782 10960 SH SOLE 0 0 10960 TERRA NITROGEN CO L P COM UNIT 881005201 289 2000 SH SOLE 0 0 2000 TESLA MTRS INC COM 88160R101 2668 11113 SH SOLE 0 0 11113 TOLL BROTHERS INC COM 889478103 4195 113686 SH SOLE 0 0 113686 TWITTER INC COM 90184L102 3239 79068 SH SOLE 0 0 79068 UNITED PARCEL SERVICE INC CL B 911312106 8146 79352 SH SOLE 0 0 79352 KEMPER CORP DEL COM 488401100 1748 50000 SH SOLE 0 0 50000 US BANCORP DEL COM NEW 902973304 347 8000 SH SOLE 0 0 8000 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 269 6068 SH SOLE 0 0 6068 VANGUARD INDEX FDS GROWTH ETF 922908736 272 2748 SH SOLE 0 0 2748 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 210 1167 SH SOLE 0 0 1167 VANGUARD BD INDEX FD INC SHORT TRM BOND 921937827 412 5125 SH SOLE 0 0 5125 VANGUARD BD INDEX FD INC TOTAL BND MRKT 921937835 386 4692 SH SOLE 0 0 4692 VERIZON COMMUNICATIONS INC COM 92343V104 2878 58812 SH SOLE 0 0 58812 VISA INC COM CL A 92826C839 5177 24571 SH SOLE 0 0 24571 VMWARE INC CL A COM 928563402 1998 20634 SH SOLE 0 0 20634 WALGREEN CO COM 931422109 223 3008 SH SOLE 0 0 3008 WAL-MART STORES INC COM 931142103 758 10097 SH SOLE 0 0 10097 DISNEY WALT CO COM DISNEY 254687106 5278 61553 SH SOLE 0 0 61553 WASTE MGMT INC DEL COM 94106L109 578 12923 SH SOLE 0 0 12923 WEBMD HEALTH CORP COM 94770V102 3224 66746 SH SOLE 0 0 66746 WELLS FARGO & CO NEW COM 949746101 4591 87342 SH SOLE 0 0 87342 WILLIAMS COS INC DEL COM 969457100 5240 90025 SH SOLE 0 0 90025 WISDOMTREE TR EMG MKTS SMCAP 97717W281 346 7204 SH SOLE 0 0 7204 WISDOMTREE TR UK HEDG EQT FD 97717W349 485 18655 SH SOLE 0 0 18655 WORKDAY INC CL A 98138H101 2550 28375 SH SOLE 0 0 28375 XCEL ENERGY INC COM 98389B100 383 11870 SH SOLE 0 0 11870 YELP INC CL A 985817105 3062 39928 SH SOLE 0 0 39928 ZILLOW INC CL A 98954A107 3963 27730 SH SOLE 0 0 27730 ZYNGA INC CL A 98986T108 50 15700 SH SOLE 0 0 15700