0001062993-15-000685.txt : 20150212
0001062993-15-000685.hdr.sgml : 20150212
20150212123019
ACCESSION NUMBER: 0001062993-15-000685
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20141231
FILED AS OF DATE: 20150212
DATE AS OF CHANGE: 20150212
EFFECTIVENESS DATE: 20150212
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Atlanta Capital Group
CENTRAL INDEX KEY: 0001569071
IRS NUMBER: 000000000
STATE OF INCORPORATION: 2Q
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-15168
FILM NUMBER: 15604415
BUSINESS ADDRESS:
STREET 1: 3333 PIEDMONT RD., STE. 2010
CITY: ATLANTA
STATE: GA
ZIP: 30305
BUSINESS PHONE: 404-893-4100
MAIL ADDRESS:
STREET 1: 3333 PIEDMONT RD., STE. 2010
CITY: ATLANTA
STATE: GA
ZIP: 30305
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
true
false
0001569071
XXXXXXXX
12-31-2014
12-31-2014
Atlanta Capital Group
3333 PIEDMONT RD., STE. 2010
ATLANTA
GA
30305
13F HOLDINGS REPORT
028-15168
N
Jennifer DeLoach
CCO
404-893-4100
Jennifer DeLoach
Atlanta
GA
02-12-2015
0
205
370393
false
INFORMATION TABLE
2
form13fInfoTable.xml
FORM 13F INFORMATION TABLE
3M CO
COM
88579Y101
42140
256450
SH
SOLE
0
0
256450
ABBOTT LABS
COM
002824100
359
7965
SH
SOLE
0
0
7965
ABBVIE INC
COM
00287Y109
528
8064
SH
SOLE
0
0
8064
ADOBE SYS INC
COM
00724F101
1434
19726
SH
SOLE
0
0
19726
AFLAC INC
COM
001055102
495
8095
SH
SOLE
0
0
8095
AGL RES INC
COM
001204106
232
4248
SH
SOLE
0
0
4248
ALCOA INC
COM
013817101
1712
108399
SH
SOLE
0
0
108399
ALIBABA GROUP HLDG LTD
SPONSORED ADS
01609W102
2025
19486
SH
SOLE
0
0
19486
ALLIANCE RES PARTNER L P
UT LTD PART
01877R108
362
8400
SH
SOLE
0
0
8400
ALTRIA GROUP INC
COM
02209S103
1129
22917
SH
SOLE
0
0
22917
AMAZON COM INC
COM
023135106
2385
7684
SH
SOLE
0
0
7684
AMERICAN INTL GROUP INC
COM NEW
026874784
2504
44700
SH
SOLE
0
0
44700
AMERICAN ELEC PWR INC
COM
025537101
609
10034
SH
SOLE
0
0
10034
AOL INC
COM
00184X105
705
15270
SH
SOLE
0
0
15270
APPLE INC
COM
037833100
15618
141491
SH
SOLE
0
0
141491
ARRIS GROUP INC NEW
COM
04270V106
586
19400
SH
SOLE
0
0
19400
AT&T INC
COM
00206R102
1274
37919
SH
SOLE
0
0
37919
ATHENAHEALTH INC
COM
04685W103
1621
11126
SH
SOLE
0
0
11126
AUTOMATIC DATA PROCESSING IN
COM
053015103
410
4915
SH
SOLE
0
0
4915
BAIDU INC
SPON ADR REP A
056752108
334
1464
SH
SOLE
0
0
1464
BANK AMER CORP
COM
060505104
210
11762
SH
SOLE
0
0
11762
BAXTER INTL INC
COM
071813109
375
5115
SH
SOLE
0
0
5115
BB&T CORP
COM
054937107
424
10908
SH
SOLE
0
0
10908
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
1864
12413
SH
SOLE
0
0
12413
BIOGEN IDEC INC
COM
09062X103
2460
7246
SH
SOLE
0
0
7246
BLACKROCK INC
COM
09247X101
3093
8650
SH
SOLE
0
0
8650
BLACKROCK SCIENCE & TECH TR
SHS
09258G104
1032
58647
SH
SOLE
0
0
58647
BLACKSTONE GROUP L P
COM UNIT LTD
09253U108
2619
77403
SH
SOLE
0
0
77403
BOEING CO
COM
097023105
6154
47346
SH
SOLE
0
0
47346
BRISTOL MYERS SQUIBB CO
COM
110122108
894
15154
SH
SOLE
0
0
15154
CELGENE CORP
COM
151020104
2913
26039
SH
SOLE
0
0
26039
CHEVRON CORP NEW
COM
166764100
650
5794
SH
SOLE
0
0
5794
CHIPOTLE MEXICAN GRILL INC
COM
169656105
2189
3198
SH
SOLE
0
0
3198
CHUBB CORP
COM
171232101
336
3250
SH
SOLE
0
0
3250
CISCO SYS INC
COM
17275R102
1234
44370
SH
SOLE
0
0
44370
CLAYMORE EXCHANGE TRD FD TR
GUG BLT2018 HY
18383M381
574
22324
SH
SOLE
0
0
22324
CLAYMORE EXCHANGE TRD FD TR
GUG BULL2020 E
18383M514
571
27076
SH
SOLE
0
0
27076
COCA COLA CO
COM
191216100
7133
168949
SH
SOLE
0
0
168949
COLGATE PALMOLIVE CO
COM
194162103
200
2898
SH
SOLE
0
0
2898
COMCAST CORP NEW
CL A
20030N101
469
8091
SH
SOLE
0
0
8091
CONOCOPHILLIPS
COM
20825C104
403
5838
SH
SOLE
0
0
5838
COSTCO WHSL CORP NEW
COM
22160K105
866
6109
SH
SOLE
0
0
6109
CUMMINS INC
COM
231021106
2258
15662
SH
SOLE
0
0
15662
CUSHING RTY & INCOME FD
COM SH BEN INT
23164R104
220
28017
SH
SOLE
0
0
28017
CVS HEALTH CORP
COM
126650100
3001
31160
SH
SOLE
0
0
31160
DBX ETF TR
XTRAK MSCI EAFE
233051200
305
11282
SH
SOLE
0
0
11282
DISNEY WALT CO
COM DISNEY
254687106
3144
33376
SH
SOLE
0
0
33376
DUKE ENERGY CORP NEW
COM NEW
26441C204
438
5247
SH
SOLE
0
0
5247
EGA EMERGING GLOBAL SHS TR
EGSHR BYND BRC
268461639
3195
161617
SH
SOLE
0
0
161617
EGA EMERGING GLOBAL SHS TR
BLUE CHIP ETF
268461365
3352
184983
SH
SOLE
0
0
184983
LILLY ELI & CO
COM
532457108
356
5165
SH
SOLE
0
0
5165
ENTERPRISE PRODS PARTNERS L
COM
293792107
578
16008
SH
SOLE
0
0
16008
EXXON MOBIL CORP
COM
30231G102
3937
42588
SH
SOLE
0
0
42588
FACEBOOK INC
CL A
30303M102
3893
49903
SH
SOLE
0
0
49903
FIFTH STR SR FLOATNG RATE CO
COM
31679F101
2424
237160
SH
SOLE
0
0
237160
FIRST TR LRGE CP CORE ALPHA
COM SHS
33734K109
19028
417001
SH
SOLE
0
0
417001
FIRST TR EXCHANGE TRADED FD
CONSUMR DISCRE
33734X101
756
21108
SH
SOLE
0
0
21108
FIRST TR EXCH TRD ALPHA FD I
UNIT KING ALPH
33737J224
5531
140695
SH
SOLE
0
0
140695
FS INVT CORP
COM
302635107
210
21156
SH
SOLE
0
0
21156
FST TR NEW OPPORT MLP & ENE
COM
33739M100
5463
305028
SH
SOLE
0
0
305028
GENERAL ELECTRIC CO
COM
369604103
2078
82215
SH
SOLE
0
0
82215
GENUINE PARTS CO
COM
372460105
240
2250
SH
SOLE
0
0
2250
GILEAD SCIENCES INC
COM
375558103
1842
19544
SH
SOLE
0
0
19544
GOLDMAN SACHS GROUP INC
COM
38141G104
214
1104
SH
SOLE
0
0
1104
GOLDMAN SACHS MLP ENERGY REN
COM
38148G107
1841
129750
SH
SOLE
0
0
129750
GOOGLE INC
CL A
38259P508
2374
4474
SH
SOLE
0
0
4474
GOOGLE INC
CL C
38259P706
456
867
SH
SOLE
0
0
867
GREENHAVEN CONT CMDTY INDEX
UNIT BEN INT
395258106
390
17052
SH
SOLE
0
0
17052
HOME DEPOT INC
COM
437076102
5916
56361
SH
SOLE
0
0
56361
HONEYWELL INTL INC
COM
438516106
223
2228
SH
SOLE
0
0
2228
ILLUMINA INC
COM
452327109
1249
6768
SH
SOLE
0
0
6768
INDEPENDENCE RLTY TR INC
COM
45378A106
881
94606
SH
SOLE
0
0
94606
INTEGRYS ENERGY GROUP INC
COM
45822P105
204
2625
SH
SOLE
0
0
2625
INTEL CORP
COM
458140100
532
14660
SH
SOLE
0
0
14660
INTERNAP CORP
COM PAR $.001
45885A300
429
53915
SH
SOLE
0
0
53915
INTERNATIONAL BUSINESS MACHS
COM
459200101
572
3568
SH
SOLE
0
0
3568
INVESCO LTD
SHS
G491BT108
4246
107450
SH
SOLE
0
0
107450
ISHARES TR
IBOXX INV CP ETF
464287242
511
4277
SH
SOLE
0
0
4277
ISHARES TR
1-3 YR TR BD ETF
464287457
376
4456
SH
SOLE
0
0
4456
ISHARES
MSCI GERMANY ETF
464286806
2850
103972
SH
SOLE
0
0
103972
ISHARES TR
RUS MDCP VAL ETF
464287473
359
4866
SH
SOLE
0
0
4866
ISHARES TR
EAFE MIN VOL ETF
46429B689
245
3966
SH
SOLE
0
0
3966
ISHARES TR
CORE US AGGBD ET
464287226
270
2452
SH
SOLE
0
0
2452
ISHARES TR
CORE S&P MCP ETF
464287507
233
1612
SH
SOLE
0
0
1612
ISHARES TR
RUS 2000 VAL ETF
464287630
242
2381
SH
SOLE
0
0
2381
ISHARES TR
U.S. CNSM SV ETF
464287580
264
1918
SH
SOLE
0
0
1918
ISHARES
1-3 YR CR BD ETF
464288646
295
2800
SH
SOLE
0
0
2800
ISHARES TR
U.S. CNSM GD ETF
464287812
307
2930
SH
SOLE
0
0
2930
ISHARES TR
S&P 500 VAL ETF
464287408
344
3665
SH
SOLE
0
0
3665
ISHARES
EAFE SML CP ETF
464288273
346
7411
SH
SOLE
0
0
7411
ISHARES TR
TIPS BD ETF
464287176
442
3950
SH
SOLE
0
0
3950
ISHARES TR
RUS 2000 GRW ETF
464287648
450
3158
SH
SOLE
0
0
3158
ISHARES TR
RUS MD CP GR ETF
464287481
479
5138
SH
SOLE
0
0
5138
ISHARES TR
MSCI EAFE ETF
464287465
1117
18358
SH
SOLE
0
0
18358
ISHARES TR
U.S. FINLS ETF
464287788
1626
18025
SH
SOLE
0
0
18025
ISHARES TR
U.S. BAS MTL ETF
464287838
1988
24111
SH
SOLE
0
0
24111
ISHARES TR
RUS 1000 VAL ETF
464287598
2471
23669
SH
SOLE
0
0
23669
ISHARES
MRNING SM CP ETF
464288703
2831
21948
SH
SOLE
0
0
21948
ISHARES TR
RUS 1000 GRW ETF
464287614
3031
31699
SH
SOLE
0
0
31699
ISHARES TR
U.S. TECH ETF
464287721
3509
33611
SH
SOLE
0
0
33611
ISHARES TR
CORE S&P500 ETF
464287200
12370
59798
SH
SOLE
0
0
59798
ISHARES TR
SELECT DIVID ETF
464287168
3037
38253
SH
SOLE
0
0
38253
ISHARES SILVER TRUST
ISHARES
46428Q109
165
10975
SH
SOLE
0
0
10975
ISHARES TR
US HLTHCARE ETF
464287762
1810
12557
SH
SOLE
0
0
12557
ISHARES TR
NASDQ BIOTEC ETF
464287556
639
2105
SH
SOLE
0
0
2105
JOHNSON & JOHNSON
COM
478160104
3826
36589
SH
SOLE
0
0
36589
KEYCORP NEW
COM
493267108
168
12090
SH
SOLE
0
0
12090
KINDER MORGAN INC DEL
COM
49456B101
310
7337
SH
SOLE
0
0
7337
KRAFT FOODS GROUP INC
COM
50076Q106
250
3997
SH
SOLE
0
0
3997
LADENBURG THALMAN FIN SVCS I
COM
50575Q102
162
40950
SH
SOLE
0
0
40950
LAUDER ESTEE COS INC
CL A
518439104
1563
20509
SH
SOLE
0
0
20509
LEGGETT & PLATT INC
COM
524660107
262
6150
SH
SOLE
0
0
6150
LINKEDIN CORP
COM CL A
53578A108
2175
9470
SH
SOLE
0
0
9470
LOCKHEED MARTIN CORP
COM
539830109
353
1834
SH
SOLE
0
0
1834
LPL FINL HLDGS INC
COM
50212V100
241
5412
SH
SOLE
0
0
5412
MAGELLAN MIDSTREAM PRTNRS LP
COM UNIT RP LP
559080106
789
9540
SH
SOLE
0
0
9540
MARKEL CORP
COM
570535104
1466
2147
SH
SOLE
0
0
2147
MASCO CORP
COM
574599106
3063
121561
SH
SOLE
0
0
121561
MCDONALDS CORP
COM
580135101
2429
25924
SH
SOLE
0
0
25924
MCKESSON CORP
COM
58155Q103
3249
15649
SH
SOLE
0
0
15649
MEDLEY CAP CORP
COM
58503F106
436
47157
SH
SOLE
0
0
47157
MERCK & CO INC NEW
COM
58933Y105
878
15457
SH
SOLE
0
0
15457
MICROSOFT CORP
COM
594918104
6461
139094
SH
SOLE
0
0
139094
MILLER HOWARD HIGH INC EQTY
COM SHS BEN IN
600379101
1940
97000
SH
SOLE
0
0
97000
NETFLIX INC
COM
64110L106
266
779
SH
SOLE
0
0
779
NETSUITE INC
COM
64118Q107
1924
17624
SH
SOLE
0
0
17624
NEW MTN FIN CORP
COM
647551100
164
11000
SH
SOLE
0
0
11000
NEW YORK CMNTY BANCORP INC
COM
649445103
498
31097
SH
SOLE
0
0
31097
NEWTEK BUSINESS SVCS CORP
COM NEW
652526203
3702
250782
SH
SOLE
0
0
250782
NEXTERA ENERGY INC
COM
65339F101
452
4250
SH
SOLE
0
0
4250
NIKE INC
CL B
654106103
2765
28756
SH
SOLE
0
0
28756
NORFOLK SOUTHERN CORP
COM
655844108
282
2577
SH
SOLE
0
0
2577
NOVABAY PHARMACEUTICALS INC
COM
66987P102
9
14000
SH
SOLE
0
0
14000
NOVARTIS A G
SPONSORED ADR
66987V109
352
3804
SH
SOLE
0
0
3804
NUVEEN NY AMT FREE MUN INCOM
COM
670656107
258
20000
SH
SOLE
0
0
20000
OCCIDENTAL PETE CORP DEL
COM
674599105
236
2927
SH
SOLE
0
0
2927
ORACLE CORP
COM
68389X105
205
4550
SH
SOLE
0
0
4550
ORCHID IS CAP INC
COM
68571X103
791
60616
SH
SOLE
0
0
60616
PANDORA MEDIA INC
COM
698354107
404
22640
SH
SOLE
0
0
22640
PENNANTPARK FLOATING RATE CA
COM
70806A106
744
54154
SH
SOLE
0
0
54154
PENNANTPARK INVT CORP
COM
708062104
1086
113935
SH
SOLE
0
0
113935
PEPSICO INC
COM
713448108
235
2483
SH
SOLE
0
0
2483
PFIZER INC
COM
717081103
2768
88848
SH
SOLE
0
0
88848
PNC FINL SVCS GROUP INC
COM
693475105
2749
30131
SH
SOLE
0
0
30131
POWERSHARES ETF TRUST
TECH SECT PORT
73935X344
473
12330
SH
SOLE
0
0
12330
POWERSHS DB MULTI SECT COMM
PS DB AGRICUL FD
73936B408
385
15483
SH
SOLE
0
0
15483
POWERSHARES ETF TRUST
DYNM LRG CP GR
73935X609
551
18844
SH
SOLE
0
0
18844
POWERSHARES ETF TRUST
DYNM LRG CP VL
73935X708
637
20386
SH
SOLE
0
0
20386
POWERSHARES ETF TRUST
FTSE US1500 SM
73935X567
5357
53179
SH
SOLE
0
0
53179
POWERSHARES QQQ TRUST
UNIT SER 1
73935A104
931
9019
SH
SOLE
0
0
9019
PROCTER & GAMBLE CO
COM
742718109
6914
75906
SH
SOLE
0
0
75906
QUALCOMM INC
COM
747525103
1677
22568
SH
SOLE
0
0
22568
RCS CAP CORP
COM CL A
74937W102
1360
111143
SH
SOLE
0
0
111143
RENASANT CORP
COM
75970E107
633
21881
SH
SOLE
0
0
21881
REYNOLDS AMERICAN INC
COM
761713106
401
6242
SH
SOLE
0
0
6242
ROYAL DUTCH SHELL PLC
SPONS ADR A
780259206
312
4653
SH
SOLE
0
0
4653
RYDEX ETF TRUST
GUG S&P500 EQ WT
78355W106
836
10445
SH
SOLE
0
0
10445
SALESFORCE COM INC
COM
79466L302
1502
25332
SH
SOLE
0
0
25332
SALIENT MIDSTREAM & MLP FD
SH BEN INT
79471V105
217
9059
SH
SOLE
0
0
9059
SCHLUMBERGER LTD
COM
806857108
2114
24749
SH
SOLE
0
0
24749
SCHWAB STRATEGIC TR
US LCAP VA ETF
808524409
1048
23757
SH
SOLE
0
0
23757
SCHWAB STRATEGIC TR
US LCAP GR ETF
808524300
202
3895
SH
SOLE
0
0
3895
SELECT SECTOR SPDR TR
SBI INT-UTILS
81369Y886
294
6231
SH
SOLE
0
0
6231
SELECT SECTOR SPDR TR
SBI CONS STPLS
81369Y308
309
6365
SH
SOLE
0
0
6365
SPDR S&P 500 ETF TR
TR UNIT
78462F103
500
2434
SH
SOLE
0
0
2434
SPDR GOLD TRUST
GOLD SHS
78463V107
816
7180
SH
SOLE
0
0
7180
SELECT SECTOR SPDR TR
SBI INT-INDS
81369Y704
299
5279
SH
SOLE
0
0
5279
SELECT SECTOR SPDR TR
SBI CONS DISCR
81369Y407
627
8684
SH
SOLE
0
0
8684
SELECT SECTOR SPDR TR
SBI HEALTHCARE
81369Y209
704
10291
SH
SOLE
0
0
10291
SELECT SECTOR SPDR TR
SBI INT-FINL
81369Y605
5581
225684
SH
SOLE
0
0
225684
SPDR SERIES TRUST
S&P DIVID ETF
78464A763
2233
28337
SH
SOLE
0
0
28337
SMITH A O
COM
831865209
3091
54798
SH
SOLE
0
0
54798
SOLARCITY CORP
COM
83416T100
1121
20965
SH
SOLE
0
0
20965
SOUTHERN CO
COM
842587107
1320
26872
SH
SOLE
0
0
26872
SOUTHERN COPPER CORP
COM
84265V105
362
12835
SH
SOLE
0
0
12835
SPDR DOW JONES INDL AVRG ETF
UT SER 1
78467X109
495
2784
SH
SOLE
0
0
2784
ST JUDE MED INC
COM
790849103
2360
36290
SH
SOLE
0
0
36290
STARBUCKS CORP
COM
855244109
2688
32755
SH
SOLE
0
0
32755
STATE BK FINL CORP
COM
856190103
200
10000
SH
SOLE
0
0
10000
SYSCO CORP
COM
871829107
554
13954
SH
SOLE
0
0
13954
TABLEAU SOFTWARE INC
CL A
87336U105
1327
15661
SH
SOLE
0
0
15661
TARGET CORP
COM
87612E106
293
3856
SH
SOLE
0
0
3856
TESLA MTRS INC
COM
88160R101
907
4078
SH
SOLE
0
0
4078
TEXTRON INC
COM
883203101
792
18800
SH
SOLE
0
0
18800
TWITTER INC
COM
90184L102
1040
29005
SH
SOLE
0
0
29005
UNITED PARCEL SERVICE INC
CL B
911312106
7596
68332
SH
SOLE
0
0
68332
UNITED TECHNOLOGIES CORP
COM
913017109
225
1959
SH
SOLE
0
0
1959
VANGUARD WORLD FDS
HEALTH CAR ETF
92204A504
259
2064
SH
SOLE
0
0
2064
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
288
1526
SH
SOLE
0
0
1526
VANGUARD BD INDEX FD INC
TOTAL BND MRKT
921937835
560
6793
SH
SOLE
0
0
6793
VANGUARD INDEX FDS
REIT ETF
922908553
1243
15345
SH
SOLE
0
0
15345
VERIZON COMMUNICATIONS INC
COM
92343V104
2058
43985
SH
SOLE
0
0
43985
VISA INC
COM CL A
92826C839
2375
9057
SH
SOLE
0
0
9057
VMWARE INC
CL A COM
928563402
821
9952
SH
SOLE
0
0
9952
WALGREENS BOOTS ALLIANCE INC
COM
931427108
222
2913
SH
SOLE
0
0
2913
WAL-MART STORES INC
COM
931142103
833
9696
SH
SOLE
0
0
9696
WASTE MGMT INC DEL
COM
94106L109
485
9453
SH
SOLE
0
0
9453
WEBMD HEALTH CORP
COM
94770V102
1346
34021
SH
SOLE
0
0
34021
WELLS FARGO & CO NEW
COM
949746101
2736
49906
SH
SOLE
0
0
49906
WILLIAMS COS INC DEL
COM
969457100
3887
86504
SH
SOLE
0
0
86504
WISDOMTREE TR
UK HEDG EQT FD
97717W349
350
13973
SH
SOLE
0
0
13973
WORKDAY INC
CL A
98138H101
1348
16517
SH
SOLE
0
0
16517
XCEL ENERGY INC
COM
98389B100
249
6940
SH
SOLE
0
0
6940
YELP INC
CL A
985817105
1110
20284
SH
SOLE
0
0
20284
ZILLOW INC
CL A
98954A107
1531
14458
SH
SOLE
0
0
14458