0001062993-14-004756.txt : 20140812
0001062993-14-004756.hdr.sgml : 20140812
20140812163524
ACCESSION NUMBER: 0001062993-14-004756
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20140630
FILED AS OF DATE: 20140812
DATE AS OF CHANGE: 20140812
EFFECTIVENESS DATE: 20140812
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Atlanta Capital Group
CENTRAL INDEX KEY: 0001569071
IRS NUMBER: 000000000
STATE OF INCORPORATION: 2Q
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-15168
FILM NUMBER: 141034385
BUSINESS ADDRESS:
STREET 1: 3333 PIEDMONT RD., STE. 2010
CITY: ATLANTA
STATE: GA
ZIP: 30305
BUSINESS PHONE: 404-893-4100
MAIL ADDRESS:
STREET 1: 3333 PIEDMONT RD., STE. 2010
CITY: ATLANTA
STATE: GA
ZIP: 30305
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
true
false
0001569071
XXXXXXXX
06-30-2014
06-30-2014
Atlanta Capital Group
3333 PIEDMONT RD., STE. 2010
ATLANTA
GA
30305
13F HOLDINGS REPORT
028-15168
N
Jennifer DeLoach
CCO
404-893-4100
Jennifer DeLoach
Atlanta
GA
08-12-2014
0
207
529748
false
INFORMATION TABLE
2
form13fInfoTable.xml
FORM 13F INFORMATION TABLE
3M CO
COM
88579Y101
66561
464681
SH
SOLE
0
0
464681
ABBOTT LABS
COM
002824100
476
11635
SH
SOLE
0
0
11635
ABBVIE INC
COM
00287Y109
681
12062
SH
SOLE
0
0
12062
ADOBE SYS INC
COM
00724F101
2765
38212
SH
SOLE
0
0
38212
AFLAC INC
COM
001055102
510
8194
SH
SOLE
0
0
8194
AGL RES INC
COM
001204106
241
4376
SH
SOLE
0
0
4376
ALLERGAN INC
COM
018490102
4609
27239
SH
SOLE
0
0
27239
ALLIANCE RES PARTNER L P
UT LTD PART
01877R108
392
8400
SH
SOLE
0
0
8400
ALTRIA GROUP INC
COM
02209S103
879
20952
SH
SOLE
0
0
20952
AMAZON COM INC
COM
023135106
4977
15324
SH
SOLE
0
0
15324
AMERICAN INTL GROUP INC
COM NEW
026874784
4880
89420
SH
SOLE
0
0
89420
AMERICAN ELEC PWR INC
COM
025537101
611
10964
SH
SOLE
0
0
10964
AMERICAN RLTY CAP PPTYS INC
COM
02917T104
240
19159
SH
SOLE
0
0
19159
SMITH A O
COM
831865209
5300
106898
SH
SOLE
0
0
106898
AOL INC
COM
00184X105
1270
31925
SH
SOLE
0
0
31925
APPLE INC
COM
037833100
18074
194489
SH
SOLE
0
0
194489
ARRIS GROUP INC NEW
COM
04270V106
568
17450
SH
SOLE
0
0
17450
AT&T INC
COM
00206R102
1416
40050
SH
SOLE
0
0
40050
ATHENAHEALTH INC
COM
04685W103
1836
14674
SH
SOLE
0
0
14674
AUTOMATIC DATA PROCESSING IN
COM
053015103
499
6299
SH
SOLE
0
0
6299
BAXTER INTL INC
COM
071813109
380
5254
SH
SOLE
0
0
5254
BB&T CORP
COM
054937107
398
10085
SH
SOLE
0
0
10085
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
1118
8835
SH
SOLE
0
0
8835
BIOGEN IDEC INC
COM
09062X103
4592
14564
SH
SOLE
0
0
14564
BLACKROCK INC
COM
09247X101
5331
16681
SH
SOLE
0
0
16681
BLACKSTONE GROUP L P
COM UNIT LTD
09253U108
4830
144446
SH
SOLE
0
0
144446
BOEING CO
COM
097023105
4498
35353
SH
SOLE
0
0
35353
BRISTOL MYERS SQUIBB CO
COM
110122108
861
17746
SH
SOLE
0
0
17746
CAMBRIA ETF TR
SHSHLD YIELD ETF
132061201
221
7178
SH
SOLE
0
0
7178
CBL & ASSOC PPTYS INC
COM
124830100
372
19592
SH
SOLE
0
0
19592
CELGENE CORP
COM
151020104
4381
51017
SH
SOLE
0
0
51017
CHEVRON CORP NEW
COM
166764100
840
6433
SH
SOLE
0
0
6433
CHIPOTLE MEXICAN GRILL INC
COM
169656105
3738
6309
SH
SOLE
0
0
6309
CHUBB CORP
COM
171232101
436
4733
SH
SOLE
0
0
4733
CISCO SYS INC
COM
17275R102
1334
53695
SH
SOLE
0
0
53695
CLEVELAND BIOLABS INC
COM
185860103
12
25000
SH
SOLE
0
0
25000
COCA COLA CO
COM
191216100
7147
168709
SH
SOLE
0
0
168709
COLGATE PALMOLIVE CO
COM
194162103
228
3343
SH
SOLE
0
0
3343
COMCAST CORP NEW
CL A
20030N101
354
6589
SH
SOLE
0
0
6589
CONOCOPHILLIPS
COM
20825C104
493
5746
SH
SOLE
0
0
5746
SELECT SECTOR SPDR TR
SBI CONS DISCR
81369Y407
382
5725
SH
SOLE
0
0
5725
CUMMINS INC
COM
231021106
4699
30454
SH
SOLE
0
0
30454
CUSHING RTY & INCOME FD
COM SH BEN INT
23164R104
1518
75000
SH
SOLE
0
0
75000
CVS CAREMARK CORPORATION
COM
126650100
5877
77977
SH
SOLE
0
0
77977
DIAGEO P L C
SPON ADR NEW
25243Q205
248
1950
SH
SOLE
0
0
1950
DIEBOLD INC
COM
253651103
562
14000
SH
SOLE
0
0
14000
DOVER CORP
COM
260003108
1139
12523
SH
SOLE
0
0
12523
DUKE ENERGY CORP NEW
COM NEW
26441C204
327
4404
SH
SOLE
0
0
4404
EBAY INC
COM
278642103
2105
42050
SH
SOLE
0
0
42050
EGA EMERGING GLOBAL SHS TR
EGSHR BYND BRC
268461639
2000
91266
SH
SOLE
0
0
91266
EGA EMERGING GLOBAL SHS TR
BLUE CHIP ETF
268461365
3031
147014
SH
SOLE
0
0
147014
LILLY ELI & CO
COM
532457108
339
5454
SH
SOLE
0
0
5454
ENTERPRISE PRODS PARTNERS L
COM
293792107
626
7995
SH
SOLE
0
0
7995
EOG RES INC
COM
26875P101
467
4000
SH
SOLE
0
0
4000
EXXON MOBIL CORP
COM
30231G102
5852
58124
SH
SOLE
0
0
58124
FACEBOOK INC
CL A
30303M102
5676
84353
SH
SOLE
0
0
84353
SELECT SECTOR SPDR TR
SBI INT-FINL
81369Y605
8361
367656
SH
SOLE
0
0
367656
FIRST TR EXCHANGE TRADED FD
CONSUMR DISCRE
33734X101
747
22461
SH
SOLE
0
0
22461
FIRST TR EXCH TRD ALPHA FD I
EUROPE ALPHA
33737J117
5954
171626
SH
SOLE
0
0
171626
FIRST TR EXCH TRD ALPHA FD I
UNIT KING ALPH
33737J224
5924
140335
SH
SOLE
0
0
140335
FIRST TR LRGE CP CORE ALPHA
COM SHS
33734K109
16875
380750
SH
SOLE
0
0
380750
FST TR NEW OPPORT MLP & ENE
COM
33739M100
9734
498665
SH
SOLE
0
0
498665
FORD MTR CO DEL
COM PAR $0.01
345370860
189
10947
SH
SOLE
0
0
10947
GENERAL ELECTRIC CO
COM
369604103
4515
171811
SH
SOLE
0
0
171811
GILEAD SCIENCES INC
COM
375558103
4305
51929
SH
SOLE
0
0
51929
GOLDMAN SACHS MLP INC OPP FD
COM SHS
38147W103
1911
91870
SH
SOLE
0
0
91870
GOOGLE INC
CL A
38259P508
4726
8083
SH
SOLE
0
0
8083
GOOGLE INC
CL C
38259P706
3477
6044
SH
SOLE
0
0
6044
GREENHAVEN CONT CMDTY INDEX
UNIT BEN INT
395258106
3904
139770
SH
SOLE
0
0
139770
CLAYMORE EXCHANGE TRD FD TR
GUG BLT2018 HY
18383M381
632
23020
SH
SOLE
0
0
23020
CLAYMORE EXCHANGE TRD FD TR
GUG BULL2020 E
18383M514
568
26736
SH
SOLE
0
0
26736
RYDEX ETF TRUST
GUG S&P500 EQ WT
78355W106
581
7580
SH
SOLE
0
0
7580
HEALTH CARE REIT INC
COM
42217K106
218
3480
SH
SOLE
0
0
3480
SELECT SECTOR SPDR TR
SBI HEALTHCARE
81369Y209
416
6843
SH
SOLE
0
0
6843
HOME DEPOT INC
COM
437076102
8923
110216
SH
SOLE
0
0
110216
HONEYWELL INTL INC
COM
438516106
357
3838
SH
SOLE
0
0
3838
ILLUMINA INC
COM
452327109
2371
13282
SH
SOLE
0
0
13282
INDEPENDENCE RLTY TR INC
COM
45378A106
850
89903
SH
SOLE
0
0
89903
SELECT SECTOR SPDR TR
SBI INT-INDS
81369Y704
275
5091
SH
SOLE
0
0
5091
INTEL CORP
COM
458140100
641
20740
SH
SOLE
0
0
20740
INTERNAP NETWORK SVCS CORP
COM PAR $.001
45885A300
380
53915
SH
SOLE
0
0
53915
INTERNATIONAL BUSINESS MACHS
COM
459200101
547
3020
SH
SOLE
0
0
3020
ISHARES
1-3 YR TR BD ETF
464287457
435
5150
SH
SOLE
0
0
5150
ISHARES
CORE TOTUSBD ETF
464287226
514
4699
SH
SOLE
0
0
4699
ISHARES
CORE S&P MCP ETF
464287507
231
1612
SH
SOLE
0
0
1612
ISHARES
SELECT DIVID ETF
464287168
3287
42700
SH
SOLE
0
0
42700
ISHARES
U.S. FINLS ETF
464287788
2646
31831
SH
SOLE
0
0
31831
ISHARES
U.S. BAS MTL ETF
464287838
2281
26054
SH
SOLE
0
0
26054
ISHARES
U.S. CNSM SV ETF
464287580
693
5610
SH
SOLE
0
0
5610
ISHARES
U.S. ENERGY ETF
464287796
2993
52687
SH
SOLE
0
0
52687
ISHARES
U.S. TECH ETF
464287721
3531
36449
SH
SOLE
0
0
36449
ISHARES
U.S. CNSM GD ETF
464287812
383
3857
SH
SOLE
0
0
3857
ISHARES
IBOXX INV CP ETF
464287242
962
8066
SH
SOLE
0
0
8066
ISHARES
MSCI GERMANY ETF
464286806
7630
243917
SH
SOLE
0
0
243917
ISHARES
MRNING SM CP ETF
464288703
3178
24892
SH
SOLE
0
0
24892
ISHARES
MSCI EAFE ETF
464287465
1240
18134
SH
SOLE
0
0
18134
ISHARES
EAFE SML CP ETF
464288273
445
8408
SH
SOLE
0
0
8408
ISHARES
NASDQ BIOTEC ETF
464287556
770
2997
SH
SOLE
0
0
2997
ISHARES
RUS 1000 GRW ETF
464287614
2141
23542
SH
SOLE
0
0
23542
ISHARES
RUS 1000 VAL ETF
464287598
1978
19530
SH
SOLE
0
0
19530
ISHARES
RUS 2000 GRW ETF
464287648
271
1956
SH
SOLE
0
0
1956
ISHARES
RUS 2000 VAL ETF
464287630
239
2312
SH
SOLE
0
0
2312
ISHARES
CORE S&P500 ETF
464287200
11308
57402
SH
SOLE
0
0
57402
ISHARES
S&P 500 VAL ETF
464287408
534
5911
SH
SOLE
0
0
5911
ISHARES
US HLTHCARE ETF
464287762
1877
14641
SH
SOLE
0
0
14641
ISHARES
RUS MDCP VAL ETF
464287473
333
4587
SH
SOLE
0
0
4587
JOHNSON & JOHNSON
COM
478160104
4976
47567
SH
SOLE
0
0
47567
KEYCORP NEW
COM
493267108
345
24090
SH
SOLE
0
0
24090
KINDER MORGAN ENERGY PARTNER
UT LTD PARTNER
494550106
328
3986
SH
SOLE
0
0
3986
KRAFT FOODS GROUP INC
COM
50076Q106
239
3989
SH
SOLE
0
0
3989
LADENBURG THALMAN FIN SVCS I
COM
50575Q102
128
40750
SH
SOLE
0
0
40750
LAUDER ESTEE COS INC
CL A
518439104
4014
54049
SH
SOLE
0
0
54049
LEGGETT & PLATT INC
COM
524660107
211
6147
SH
SOLE
0
0
6147
LIBERTY INTERACTIVE CORP
INT COM SER A
53071M104
235
8000
SH
SOLE
0
0
8000
LINKEDIN CORP
COM CL A
53578A108
3263
19030
SH
SOLE
0
0
19030
LOCKHEED MARTIN CORP
COM
539830109
302
1880
SH
SOLE
0
0
1880
LPL FINL HLDGS INC
COM
50212V100
269
5412
SH
SOLE
0
0
5412
MAGELLAN MIDSTREAM PRTNRS LP
COM UNIT RP LP
559080106
1031
12270
SH
SOLE
0
0
12270
MAINSTAY DEFINEDTERM MN OPP
COM
56064K100
364
20421
SH
SOLE
0
0
20421
MARKEL CORP
COM
570535104
1408
2147
SH
SOLE
0
0
2147
MARKET VECTORS ETF TR
MKT VECTR WIDE
57060U134
207
6757
SH
SOLE
0
0
6757
MASCO CORP
COM
574599106
5173
233003
SH
SOLE
0
0
233003
MCDONALDS CORP
COM
580135101
4626
45919
SH
SOLE
0
0
45919
MCKESSON CORP
COM
58155Q103
5984
32134
SH
SOLE
0
0
32134
MERCK & CO INC NEW
COM
58933Y105
783
13540
SH
SOLE
0
0
13540
MICROSOFT CORP
COM
594918104
9523
228371
SH
SOLE
0
0
228371
MONSANTO CO NEW
COM
61166W101
906
7261
SH
SOLE
0
0
7261
NETFLIX INC
COM
64110L106
4316
9797
SH
SOLE
0
0
9797
NETSUITE INC
COM
64118Q107
2992
34438
SH
SOLE
0
0
34438
NEW MTN FIN CORP
COM
647551100
253
17000
SH
SOLE
0
0
17000
NEWMONT MINING CORP
COM
651639106
305
11980
SH
SOLE
0
0
11980
NEXTERA ENERGY INC
COM
65339F101
451
4400
SH
SOLE
0
0
4400
NIKE INC
CL B
654106103
5689
73362
SH
SOLE
0
0
73362
NOVARTIS A G
SPONSORED ADR
66987V109
395
4364
SH
SOLE
0
0
4364
NUVEEN NY AMT FREE MUN INCOM
COM
670656107
262
20000
SH
SOLE
0
0
20000
NEW YORK CMNTY BANCORP INC
COM
649445103
497
31097
SH
SOLE
0
0
31097
OCCIDENTAL PETE CORP DEL
COM
674599105
229
2234
SH
SOLE
0
0
2234
ORCHID IS CAP INC
COM
68571X103
1378
105529
SH
SOLE
0
0
105529
PANDORA MEDIA INC
COM
698354107
1396
47338
SH
SOLE
0
0
47338
PENNANTPARK FLOATING RATE CA
COM
70806A106
1316
92059
SH
SOLE
0
0
92059
PFIZER INC
COM
717081103
4623
155769
SH
SOLE
0
0
155769
PIMCO DYNAMIC CR INCOME FD
COM SHS
72202D106
212
8914
SH
SOLE
0
0
8914
PLUG POWER INC
COM NEW
72919P202
81
17400
SH
SOLE
0
0
17400
PNC FINL SVCS GROUP INC
COM
693475105
5384
60461
SH
SOLE
0
0
60461
POWERSHS DB MULTI SECT COMM
PS DB AGRICUL FD
73936B408
545
19833
SH
SOLE
0
0
19833
POWERSHARES ETF TRUST
DYNM LRG CP GR
73935X609
512
18843
SH
SOLE
0
0
18843
POWERSHARES ETF TRUST
DYNM LRG CP VL
73935X708
815
26886
SH
SOLE
0
0
26886
POWERSHARES ETF TRUST
FTSE US1500 SM
73935X567
5474
54283
SH
SOLE
0
0
54283
POWERSHARES QQQ TRUST
UNIT SER 1
73935A104
1304
13883
SH
SOLE
0
0
13883
POWERSHARES ETF TRUST
TECH SECT PORT
73935X344
447
12330
SH
SOLE
0
0
12330
PROCTER & GAMBLE CO
COM
742718109
6026
76673
SH
SOLE
0
0
76673
PROGRESSIVE CORP OHIO
COM
743315103
254
10000
SH
SOLE
0
0
10000
PROSHARES TR
PSHS ULSHT SP500
74347B300
280
10991
SH
SOLE
0
0
10991
PULTE GROUP INC
COM
745867101
4204
208531
SH
SOLE
0
0
208531
SPDR S&P 500 ETF TR
PUT
78462F953
911
2800
SH
Put
SOLE
0
0
2800
QUALCOMM INC
COM
747525103
2913
36782
SH
SOLE
0
0
36782
RCS CAP CORP
COM CL A
74937W102
7720
363618
SH
SOLE
0
0
363618
RENASANT CORP
COM
75970E107
635
21833
SH
SOLE
0
0
21833
REYNOLDS AMERICAN INC
COM
761713106
377
6242
SH
SOLE
0
0
6242
ROYAL DUTCH SHELL PLC
SPON ADR B
780259107
280
3223
SH
SOLE
0
0
3223
ROYAL DUTCH SHELL PLC
SPONS ADR A
780259206
232
2821
SH
SOLE
0
0
2821
SALESFORCE COM INC
COM
79466L302
2819
48536
SH
SOLE
0
0
48536
SALIENT MLP & ENERGY INFRSTR
COM SH BEN INT
79471T100
268
7916
SH
SOLE
0
0
7916
SCHLUMBERGER LTD
COM
806857108
5282
44780
SH
SOLE
0
0
44780
SCHWAB STRATEGIC TR
US LCAP VA ETF
808524409
1035
24160
SH
SOLE
0
0
24160
SOLARCITY CORP
COM
83416T100
3061
43364
SH
SOLE
0
0
43364
SOUTHERN CO
COM
842587107
1231
27122
SH
SOLE
0
0
27122
SOUTHERN COPPER CORP
COM
84265V105
390
12835
SH
SOLE
0
0
12835
SPDR SERIES TRUST
BRC CNV SECS ETF
78464A359
216
4285
SH
SOLE
0
0
4285
SPDR DOW JONES INDL AVRG ETF
UT SER 1
78467X109
234
1396
SH
SOLE
0
0
1396
SPDR GOLD TRUST
GOLD SHS
78463V107
425
3320
SH
SOLE
0
0
3320
SPDR SERIES TRUST
S&P DIVID ETF
78464A763
2228
29092
SH
SOLE
0
0
29092
SPDR S&P 500 ETF TR
TR UNIT
78462F103
697
3563
SH
SOLE
0
0
3563
SPDR SERIES TRUST
S&P HOMEBUILD
78464A888
264
8075
SH
SOLE
0
0
8075
ST JUDE MED INC
COM
790849103
4920
71049
SH
SOLE
0
0
71049
STARBUCKS CORP
COM
855244109
4983
64392
SH
SOLE
0
0
64392
SYSCO CORP
COM
871829107
455
12139
SH
SOLE
0
0
12139
TABLEAU SOFTWARE INC
CL A
87336U105
782
10960
SH
SOLE
0
0
10960
TERRA NITROGEN CO L P
COM UNIT
881005201
289
2000
SH
SOLE
0
0
2000
TESLA MTRS INC
COM
88160R101
2668
11113
SH
SOLE
0
0
11113
TOLL BROTHERS INC
COM
889478103
4195
113686
SH
SOLE
0
0
113686
TWITTER INC
COM
90184L102
3239
79068
SH
SOLE
0
0
79068
UNITED PARCEL SERVICE INC
CL B
911312106
8146
79352
SH
SOLE
0
0
79352
KEMPER CORP DEL
COM
488401100
1748
50000
SH
SOLE
0
0
50000
US BANCORP DEL
COM NEW
902973304
347
8000
SH
SOLE
0
0
8000
SELECT SECTOR SPDR TR
SBI INT-UTILS
81369Y886
269
6068
SH
SOLE
0
0
6068
VANGUARD INDEX FDS
GROWTH ETF
922908736
272
2748
SH
SOLE
0
0
2748
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
210
1167
SH
SOLE
0
0
1167
VANGUARD BD INDEX FD INC
SHORT TRM BOND
921937827
412
5125
SH
SOLE
0
0
5125
VANGUARD BD INDEX FD INC
TOTAL BND MRKT
921937835
386
4692
SH
SOLE
0
0
4692
VERIZON COMMUNICATIONS INC
COM
92343V104
2878
58812
SH
SOLE
0
0
58812
VISA INC
COM CL A
92826C839
5177
24571
SH
SOLE
0
0
24571
VMWARE INC
CL A COM
928563402
1998
20634
SH
SOLE
0
0
20634
WALGREEN CO
COM
931422109
223
3008
SH
SOLE
0
0
3008
WAL-MART STORES INC
COM
931142103
758
10097
SH
SOLE
0
0
10097
DISNEY WALT CO
COM DISNEY
254687106
5278
61553
SH
SOLE
0
0
61553
WASTE MGMT INC DEL
COM
94106L109
578
12923
SH
SOLE
0
0
12923
WEBMD HEALTH CORP
COM
94770V102
3224
66746
SH
SOLE
0
0
66746
WELLS FARGO & CO NEW
COM
949746101
4591
87342
SH
SOLE
0
0
87342
WILLIAMS COS INC DEL
COM
969457100
5240
90025
SH
SOLE
0
0
90025
WISDOMTREE TR
EMG MKTS SMCAP
97717W281
346
7204
SH
SOLE
0
0
7204
WISDOMTREE TR
UK HEDG EQT FD
97717W349
485
18655
SH
SOLE
0
0
18655
WORKDAY INC
CL A
98138H101
2550
28375
SH
SOLE
0
0
28375
XCEL ENERGY INC
COM
98389B100
383
11870
SH
SOLE
0
0
11870
YELP INC
CL A
985817105
3062
39928
SH
SOLE
0
0
39928
ZILLOW INC
CL A
98954A107
3963
27730
SH
SOLE
0
0
27730
ZYNGA INC
CL A
98986T108
50
15700
SH
SOLE
0
0
15700