F-1 1 d392421df1.htm FORM F-1 FORM F-1
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As filed with the Securities and Exchange Commission on April 2, 2014.

Registration No. 333-            

 

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

 

Form F-1

REGISTRATION STATEMENT

UNDER

THE SECURITIES ACT OF 1933

 

 

NW18 HSN Holdings Plc

(Exact name of Registrant as specified in its charter)

 

 

 

Cyprus   8900   Not Applicable
(State or other jurisdiction of
incorporation or organization)
  (Primary Standard Industrial
Classification Code Number)
 

(I.R.S. Employer

Identification Number)

FC-24, 7th Floor, Sector 16A, Film City

Noida-201301, Uttar Pradesh

India

Tel (91 120) 469-1600

(Address, including zip code, and telephone number, including area code, of Registrant’s principal executive offices)

 

 

Corporation Service Company

1180 Avenue of the Americas

Suite 210

New York, NY 10036-8401

United States of America

(800) 927-9800

(Name, address, including zip code, and telephone number, including area code, of agent for service)

 

 

Copies to:

 

Prabhat K. Mehta, Esq.

Michael Hyatte, Esq.

Sidley Austin LLP

 

Rajiv Gupta, Esq.

Michael W. Sturrock, Esq.

Latham & Watkins LLP

Level 31

Six Battery Road

Singapore 049909

(65) 6230-3900

 

9 Raffles Place

#42-02 Republic Plaza

Singapore 048619

(65) 6536-1161

Approximate date of commencement of proposed sale to the public: As soon as practicable after the effective date of this registration statement.

If any of the securities being registered on this Form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933, check the following box.    ¨

If this Form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.    ¨

If this Form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.    ¨

If this Form is a post-effective amendment filed pursuant to Rule 462(d) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.    ¨

 

 

CALCULATION OF REGISTRATION FEE

 

 

Title of Each Class of

Securities to be Registered(1)

 

Proposed

Maximum Aggregate

Offering Price(2)

 

Amount of

Registration Fee

Ordinary shares, nominal value $0.04 per share

  $75,000,000   $9,660

 

 

 

(1)   Includes (a) ordinary shares initially offered and sold outside the United States that may be resold from time to time in the United States either as part of the distribution or within 40 days after the later of the effective date of this registration statement and the date the shares are first bona fide offered to the public and (b) additional ordinary shares that are issuable upon the exercise of the underwriters’ option to purchase additional ordinary shares to cover over-allotments, if any.
(2)   Estimated solely for the purposes of computing the amount of the registration fee pursuant to Rule 457(o) under the Securities Act of 1933, as amended.

 

 

The registrant hereby amends this registration statement on such date or dates as may be necessary to delay its effective date until the registrant shall file a further amendment which specifically states that this registration statement shall thereafter become effective in accordance with Section 8(a) of the Securities Act of 1933 or until the registration statement shall become effective on such date as the Securities and Exchange Commission acting pursuant to said Section 8(a), may determine.

 

 

 


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The information in this preliminary prospectus is not complete and may be changed. We may not sell these securities until the registration statement filed with the Securities and Exchange Commission is effective. This preliminary prospectus is not an offer to sell these securities and is not soliciting an offer to buy these securities in any jurisdiction where the offer or sale is not permitted.

 

SUBJECT TO COMPLETION, DATED APRIL 2, 2014

PRELIMINARY PROSPECTUS

 

LOGO

                     Shares

NW18 HSN Holdings Plc

Ordinary Shares

$         per Ordinary Share

 

 

This is the initial public offering of our ordinary shares. We are selling          ordinary shares, and Network18 Holdings Limited and the other selling shareholders named in this prospectus are selling          ordinary shares. We will not receive any proceeds from the sale of ordinary shares by the selling shareholders. We currently expect the initial public offering price to be between $             and $             per ordinary share.

We and some of the selling shareholders have granted the underwriters an option to purchase up to          additional ordinary shares to cover over-allotments.

Our ordinary shares have been approved for listing on the              under the symbol “HS.” We are an “emerging growth company” under federal securities laws and may elect to comply with reduced public company reporting requirements.

 

 

Investing in our ordinary shares involves risks. See “Risk Factors” beginning on page 15.

Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved of these securities or determined if this prospectus is truthful or complete. Any representation to the contrary is a criminal offense.

 

 

 

          Per Share $      Total $  

Public Offering Price

      $                    $                

Underwriting Discount

      $         $     

Proceeds to NW18 HSN Holdings Plc (before expenses)

      $         $     

Proceeds to the selling shareholders (before expenses)

      $         $     

The underwriters expect to deliver the ordinary shares to purchasers on or about                     , 2014, through the book-entry facilities of The Depository Trust Company.

 

 

 

Citigroup    Credit Suisse

                    , 2014


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LOGO


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We are responsible for the information contained in this prospectus. We have not authorized anyone to provide you with different information, and we take no responsibility for any other information others may give you. We are not, and the underwriters are not, making an offer to sell these securities in any jurisdiction where the offer or sale is not permitted. You should not assume that the information contained in this prospectus is accurate as of any date other than its date.

TABLE OF CONTENTS

 

     Page  

Conventions That Apply to This Prospectus

     ii   

Summary

     1   

Risk Factors

     15   

Forward-Looking Statements

     46   

Enforcement of Civil Liabilities

     47   

Use of Proceeds

     50   

Capitalization

     52   

Dilution

     54   

Dividend Policy

     56   

Exchange Rates

     58   

Selected Consolidated Financial and Other Data

     59   

Management’s Discussion and Analysis of Financial Condition and Results of Operations

     64   

Business

     100   

Regulation

     121   

Management

     126   

Related Party Transactions

     141   

Principal and Selling Shareholders

     143   

Description of Share Capital

     147   

Shares Eligible for Future Sale

     173   

Taxation

     176   

Underwriting

     185   

Legal Matters

     191   

Experts

     192   

Where You Can Find More Information

     193   

Index to Consolidated Financial Statements

     F-1   

 

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CONVENTIONS THAT APPLY TO THIS PROSPECTUS

We conduct our business principally through our sole subsidiary, TV18 Home Shopping Network Limited, an Indian corporation. In this prospectus, unless otherwise stated or unless the context otherwise requires, references to “we,” “us,” “our,” or “our company” are to NW18 HSN Holdings Plc and its sole subsidiary collectively, and references to “our holding company” are to NW18 HSN Holdings Plc on a standalone basis.

In this prospectus, references to “U.S.,” the “United States” or “USA” are to the United States of America, its territories and its possessions. References to “India” are to the Republic of India, and references to “Cyprus” are to the Republic of Cyprus. References to “$,” “dollars” or “US dollars” are to the legal currency of the United States and references to “ LOGO ,” “Rs.,” “rupees” or “Indian rupees” are to the legal currency of India.

Solely for the convenience of the reader, this prospectus contains translations of certain Indian rupee amounts into U.S. dollars at specified rates. Except as otherwise stated in this prospectus, all translations from Indian rupees to U.S. dollars are based on the noon buying rate of LOGO 62.58 per $1.00 in the City of New York for cable transfers of Indian rupees, as certified for customs purposes by the Federal Reserve Bank of New York on September 30, 2013. No representation is made that the Indian rupee amounts referred to in this prospectus could have been or could be converted into U.S. dollars at such rates or any other rates. Any discrepancies in any table between totals and sums of the amounts listed are due to rounding.

The consolidated financial statements and related notes as of March 31, 2012 and 2013 and for the fiscal years ended March 31, 2011, 2012 and 2013 and as of September 30, 2013 and for the six months ended September 30, 2012 and 2013 included elsewhere in this prospectus have been prepared in accordance with International Financial Reporting Standards, or IFRS, as issued by the International Accounting Standards Board, or IASB. References to a particular “fiscal year” are to our fiscal year ended March 31 of that year. Our fiscal quarters end on June 30, September 30, December 31 and March 31. References to a year other than a “fiscal” year are to the calendar year ended December 31.

As used in this prospectus, other than in our consolidated financial statements, “control” of a company means the possession, direct or indirect, of the power to direct or cause the direction of the management and policies of a company, whether through the ownership of voting securities, by contract or otherwise, as well as the ability to exercise the aforementioned control jointly with an unrelated party, and may include instances where only “significant influence” is exercised for IFRS purposes. Statements to the effect that one party has control over another, such as Network18 Media & Investments Limited or Mr. Raghav Bahl having control over us, should not be construed as having a particular corresponding meaning for the purposes of our consolidated financial statements or under IFRS more generally. For the purposes of our consolidated financial statements, Network18 Media & Investments Limited has been treated as having joint control over us under IFRS by virtue of certain contractual substantive participative rights an unrelated party enjoyed prior to the completion of this offering.

In this prospectus, we refer to the distributors and manufacturers that offer and sell products through our digital commerce platform as our Sourcing Partners. Our use of the term “Sourcing Partner” does not mean that we have formed any legal partnerships with any of our Sourcing Partners.

In this prospectus, references to “compound annual growth rate” and “CAGR” are to an annualized measure of growth of a metric over a particular period of time (typically more than one year) that is calculated by annualizing and compounding the net change in the metric from the beginning to the end of the period. As such, CAGR is not a depiction of actual growth over the period but rather a smoothed annualization of such period’s net change.

In this prospectus, references to “SKUs” are to stock-keeping units, which are numbers or codes used to identify products or items for sale. A particular product may have more than one SKU ascribed to it, such as when the product may be sold in different colors or with other varying unique features. SKUs are often used by businesses to track inventory or availability of products with identical features.

 

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In this prospectus, we refer to information regarding the digital commerce industry and our competitors from market research reports, analyst reports, news articles and other publicly available sources, including the United States Central Intelligence Agency World Factbook, or the CIA World Factbook, Internet World Stats, Euromonitor, McKinsey Global Institute, Indian Brand Equity Foundation and Census of India. We have also reproduced certain data with permission from The Economist Intelligence Unit. See “Business” for further details.

In this prospectus, we refer to various key metrics that we use to evaluate aspects of overall transaction activity in our channels and the financial performance of our business and to aid our strategic planning. These key metrics include cumulative consumer base, gross transaction value, average gross commission, average order value and repeat business rate. See “Management’s Discussion and Analysis of Financial Condition and Results of Operations — Key Operating Metrics” for definitions of these metrics.

In this prospectus, references to the return rate for products are to the percentage of products that have been returned by consumers as a percentage of the total value of products shipped to consumers in any given period. For the purposes of this metric, we track individual product shipments and assess returns for a particular period even after the end of such period. This assessment of returns differs from that used in gross transaction value.

Data presented in this prospectus on the number of unique visitors to our website is sourced from Google Analytics, a service offered by Google Inc. that provides digital marketing intelligence. We use monthly Google Analytics data to track unique user statistics, which measure the total number of unique visitors who have visited our website at least once in a given month. We track unique visitors based on the number of visitors with unique cookies who have visited our website using either a computer or mobile browser. Unique visitors do not include visitors who access our platform through our mobile application. Because the number of unique visitors is based on visitors with unique cookies, an individual who accesses our website from multiple devices with different cookies will be counted as multiple unique cookies, and multiple individuals who access our website with a shared device with a single cookie will be counted as a single unique visitor.

Non-IFRS Financial Measure

To provide investors with additional information regarding our financial results, we have presented adjusted EBITDA, a non-IFRS financial measure. We define adjusted EBITDA as profit (loss) after tax adjusted to exclude finance income, finance costs, depreciation and amortization, income tax expense and non-cash charges for share based compensation.

We have presented adjusted EBITDA in this prospectus because it is a supplement measure used by our management and board of directors to understand and evaluate our core operating performance and trends, to prepare and approve our annual budget, to develop short and long-term operational plans, and to determine bonus payouts. In particular, we believe that the exclusion of the expenses eliminated in calculating adjusted EBITDA can provide a useful measure for period-to-period comparisons of our core business. We believe that adjusted EBITDA provides useful information to investors and others in understanding and evaluating our operating results in the same manner as our management and board of directors.

Our use of adjusted EBITDA has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our financial results as reported under IFRS. Some of these limitations are as follows:

 

   

although depreciation and amortization of property and equipment are non-cash charges, the assets being depreciated and amortized may have to be replaced in the future, and adjusted EBITDA does not reflect cash capital expenditure requirements for such replacements or for new capital expenditure requirements;

 

   

adjusted EBITDA does not reflect: (1) changes in, or cash requirements for, our working capital needs; (2) the potentially dilutive impact of equity-based compensation; or (3) tax payments that may represent a reduction in cash available to us; and

 

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other companies, including companies in our industry, may calculate adjusted EBITDA or similarly titled measures differently, which reduces its usefulness as a comparative measure.

Because of these and other limitations, you should consider adjusted EBITDA along with other IFRS-based financial performance measures, including various cash flow metrics, profit or loss after tax, and our other IFRS financial results.

Please see “Selected Consolidated Financial Data — Adjusted EBITDA” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations — Adjusted EBITDA” for more information as to the limitations of using non-IFRS measures and for the reconciliation of adjusted EBITDA to our loss after tax, the most directly comparable financial measure calculated in accordance with IFRS.

 

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SUMMARY

The following summary is qualified in its entirety by the more detailed information and consolidated financial statements and notes thereto appearing elsewhere in this prospectus. You should read the following summary together with the more detailed information regarding our company and the ordinary shares being sold in this offering and our consolidated financial statements and notes thereto appearing elsewhere in this prospectus. This prospectus includes forward looking statements that involve risks and uncertainties. See “Forward Looking Statements.”

Mission

Our mission is to transform the way consumers in India shop, leveraging technology to provide them with a best in class shopping experience across a wide range of products, delivered to their doorstep.

Overview

We operate a leading digital commerce platform in India, with a combined reach of over 250 million consumers, accessed through our integrated television, Internet and mobile device channels. We provide Indian consumers with a high quality and integrated shopping experience that combines value, fun, entertainment and simplicity, which we believe to be superior to what is commonly available to them. We are focused on the Indian retail market, which remains highly fragmented and is dominated by small stores with limited availability and selection of high-quality goods. Since the launch of our service in 2008, we have built an end-to-end digital commerce platform providing Indian consumers access to over 1,000 brands, supported by our pan-India delivery reach and dedicated 24/7 multi-lingual customer service. Using our platform, international and domestic brands are able to efficiently and effectively demonstrate, market and sell existing as well as new products to consumers across India. Our position as the largest pan-India television shopping channel (based on publicly available financial information) has enabled us to establish ourselves as a trusted brand, with over 8.9 million consumers who have placed orders with us since our launch.

To reach and serve the broadest possible customer base, we have developed a consumer centric platform that combines our television channel with the discovery, research and comparison tools of our Internet and mobile channels. We enable consumers to contact us using multiple languages and dialects spoken across India, enabling us to serve a wide range of consumers. As of September 30, 2013, our television channel, which is carried on pay television systems, reached more than 66.5 million households across India, while our Internet channel had 8.3 million unique visitors during that month, according to Google Analytics. Our scale and distribution strategy make us an important relationship for the distributors and manufacturers that offer and sell products through our digital commerce platform, whom we refer to as our Sourcing Partners, providing us with the ability to showcase a broad range of products across multiple categories at competitive prices. We have developed a technology-enabled logistics network that allows our Sourcing Partners to deliver products to our customers’ doorstep in over 3,000 towns and cities across India. We believe that our integrated platform provides consumers across India with a differentiated and user-friendly experience, service and value.

India has witnessed substantial economic growth over the past decade, with real gross domestic product growing by 7.3% on an annual compounded rate during the period, according to The Economist Intelligence Unit, or the EIU. This growth has in turn led to the emergence of a large middle class across the country, estimated to encompass approximately 250 million people by 2015 according to a 2007 report of the McKinsey Global Institute. We believe that these consumers, influenced by mass media and becoming increasingly affluent, are seeking to enjoy a modern, uniquely Indian lifestyle which includes fun, easy and accessible shopping as an integral part of everyday life. However, when these consumers shop, they are often frustrated by the gap between the high-quality shopping experience they seek, typically portrayed on popular mass media, and their local, often poor, retail experience.

 

 

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In addition, the Indian market has unique business dynamics and infrastructure challenges that require a technological and commercial retail solution that is different from that found in other parts of the world. India suffers from a lack of adequate logistics infrastructure which, coupled with its vast geographical spread, makes delivery of products to consumers across various towns and cities challenging. Creation of reliable delivery mechanisms requires sizeable investments in technology, systems and logistics infrastructure. Because of the relative lack of large organized retail vendors across the country, infrastructure constraints, and rising costs for physical retail space that currently characterize the local retail market, digital commerce has become an important component for manufacturers and distributors who are seeking to reach and sell their products to Indian consumers on a national basis. Credit card penetration in India continues to be low, and consumers in India are generally reluctant to make payments electronically. Hence, most of the transactions executed through our platform are made on a cash on delivery, or COD, basis as consumers are more comfortable with cash as a mode of payment. In a COD transaction, the consumer makes payment in cash upon receipt of the product. In India, television is benefiting from substantial growth and is the most pervasive and effective digital medium, with a pay television viewer base of over 584 million in 2013, according to Euromonitor International. In addition, India’s Internet use, while still at an early stage of development, had 176 million users as of 2013, according to Euromonitor International. We believe that our solution enables us to address the needs and consumption aspirations of the large and growing middle class in India, while providing leading brands with an effective channel to reach these consumers.

Our revenue from operations comes primarily from commissions we charge for products sold through our platform. For fiscal years 2011, 2012, and 2013 and the six months ended September 30, 2013, we reported revenue from operations of $19.2 million, $24.5 million, $40.7 million and $25.6 million, respectively. Our revenue from operations for fiscal year 2013 and the six months ended September 30, 2013 represent growth of 66.4% and 67.1% from fiscal year 2012 and the six months ended September 30, 2012, respectively. For fiscal years 2011, 2012 and 2013 and the six months ended September 30, 2013, the total value of all products sold through our platform, net of related returns, which we refer to as “gross transaction value,” was $62.6 million, $108.5 million, $166.5 million and $94.6 million, respectively. For fiscal years 2011, 2012 and 2013 and the six months ended September 30, 2013, our loss after tax was $12.7 million, $22.5 million, $25.8 million and $10.6 million, respectively. For fiscal years 2011, 2012, 2013 and the six months ended September 30, 2013, our adjusted EBITDA was $(11.4) million, $(20.9) million, $(19.2) million and $(7.6) million, respectively. Adjusted EBITDA is a financial measure not presented in accordance with IFRS. For a definition of adjusted EBITDA, an explanation of our management’s use of this measure and a reconciliation of adjusted EBITDA to our loss after tax, see “Selected Consolidated Financial and Other Data — Adjusted EBITDA.” In the six months ended September 30, 2013, our television segment reported a segment profit of $0.3 million, which was the first segment profit for either of our business segments since our inception.

Our Opportunity

The rise of a large Indian middle class, focused on a uniquely Indian yet modern lifestyle is causing a shift in consumer expectations. Indian consumers, influenced by mass media, are seeking a western style shopping experience. As a result, there is growing disparity between consumer expectations and what they typically find when shopping locally, driven by the relative lack of organized retail across the country.

 

 

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Our Value Proposition for Consumers

We believe that Indian consumers are looking to transact with a trusted digital shopping brand, offering them a superior shopping experience. Our integrated digital commerce platform leverages our scale, reach and deep industry know-how to offer consumers a comprehensive solution that has the following attributes:

 

   

Trust. The wide-spread presence of our television channel across India has helped us gain consumer familiarity and trust.

 

   

Reach. Our television-driven integrated platform provides our Sourcing Partners access to over 250 million consumers. This reach is supported by our technology-enabled delivery and logistics network, which enables us to deliver products to consumers in over 3,000 towns and cities across India, including many of the smaller cities and towns that often lack the presence of organized retail stores.

 

   

Service. We place a high emphasis on consumer satisfaction and support. We operate our telephone customer support center 24 hours a day, seven days a week, all year round, with support mainly in Hindi and English, as well as certain other Indian languages.

 

   

Selection and Quality. We showcase one of the largest selections of brands comprising over 1,000 global and local brands across all major product categories. We provide consumers with a wide choice of high-quality products including a number of unique and innovative products and offerings that may not be easily available otherwise.

 

   

Value. We believe that by leveraging our volume, reach and logistics network, we provide important economies of scale benefits to our Sourcing Partners.

 

   

Payment Choices and Flexibility. While a substantial majority of payments made through our platform continue to be made on a COD basis, we offer consumers multiple additional payment options, ranging from credit cards, debit cards, net banking, demand drafts and gift certificates, helping us facilitate consumer acceptance of digital commerce.

Our Value Proposition for Sourcing Partners

Our digital commerce platform offers Sourcing Partners a single point of access to consumers throughout India and across various demographics by providing them the following advantages:

 

   

Unique Distribution Platform. Our platform provides our Sourcing Partners an efficient means to bypass the traditional multi-layer supply chain by delivering their products directly to consumers. In addition, our Sourcing Partners benefit from our ability to help them launch new products quickly in the Indian market, leveraging our platform to help educate consumers about new products. As a result, we believe that our Sourcing Partners are able to realize cost savings, improve efficiencies and thereby offer our customers a broader choice of competitively priced products.

 

   

Nationwide Reach. Through our platform, our Sourcing Partners are able to reach over 250 million consumers. We are able to expand the addressable market for our Sourcing Partners by providing access to customers in markets that may not be reachable through traditional marketing and distribution channels.

 

   

Branding and Visibility. We offer valuable marketing and product demonstration opportunities for our Sourcing Partners and the brands they carry. We believe that television is the most effective brand building medium in India, enabling our Sourcing Partners to showcase their products and create awareness and visibility on a national level.

 

   

Product Launch. The availability of a multi-channel medium has helped various Sourcing Partners to successfully launch their product offerings to the Indian consumer at a national level, thereby resulting in cost savings and faster speed to market their offerings.

 

 

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Real-time Consumer Feedback. Our digital commerce platform enables an efficient and cost-effective means for product testing, consumer analytics and consumer feedback. Our website offers our Sourcing Partners the opportunity for detailed consumer education through product videos, interactive product evaluation and demonstrations and consumer generated reviews.

Our Strengths

We believe that the Indian digital commerce opportunity, our integrated multi-channel platform strategy and our strong execution have resulted in the following key strengths for our business:

Positioned for Growth

Our digital commerce platform addresses the growing Indian consumer market primarily through our television channel as well as our Internet, and mobile channels.

An Established and Trusted Brand

We have established ourselves as the market leader in television home shopping in India. Through our integrated 24 hour television channel as well as Internet and mobile presence, we have become one of India’s best known digital commerce platforms.

Large, Engaged and Loyal Consumer Base

Since our launch, over 8.9 million consumers have placed orders through our platform, and over 13.4 million transactions have been executed through our platform. Our repeat business rate during the second quarter of fiscal 2014 reached 45.4%, demonstrating the value of our service to our users and the loyalty of our consumer base.

Scale Benefits

The scale of our operations and our ability to access 250 million consumers in over 3,000 towns and cities across India positions us as one of the leaders in the industry and makes us an important relationship for our Sourcing Partners.

Extensive Selection

We are able to offer consumers a wide selection of products across multiple categories such as books, mobile phones, cameras, computers, electronics, apparel, jewelry, home & kitchen, appliances, toys, sports & fitness, health & beauty, baby, office stationery and gifts & flowers.

Experienced Management Team with Proven Track Record

Our management team successfully launched our business in 2008, and they have helped it grow to become one of India’s leading digital commerce platforms. With diverse yet complementary backgrounds, the team benefits from deep industry expertise across media, digital commerce, consumer products, retail, logistics and information technology, or IT. We believe that our management team’s collective experience and strong execution capabilities have enabled and will continue to enable us to further innovate our offerings and execute our growth strategy.

 

 

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Our Growth Strategy

We intend to grow our business by focusing on following our key growth strategies, which include leveraging the strength of our platform and our brand in order to attract new consumers and increasing the number of key Sourcing Partners to facilitate the growth of our platform across geographies and products and further diversify our Sourcing Partner relationships.

Risk Factors

Our business is subject to numerous risks and uncertainties that may materially affect our business, financial condition, results of operations and prospects, as more fully described in the section entitled “Risk Factors,” immediately following this prospectus summary. These include risks and uncertainties related to:

 

   

our significant operating losses in the past, our short operating history and uncertainties regarding the growth and profitability of digital commerce in India;

 

   

our dependence on our relationship with Network18 Media & Investments Limited, or Network18, and its affiliates for financial support and various important aspects of our business;

 

   

competition from new and existing companies that may cause us to lose market share and depress our margins;

 

   

any harm to our HomeShop18 brand or our reputation as well as our ability to respond to changing consumer preferences;

 

   

our relationships with third parties, including cable and direct-to-home, or DTH operators, our Sourcing Partners, courier companies and call center operators;

 

   

our ability to expand our business, implement our strategy and effectively manage our growth;

 

   

our susceptibility to adverse changes in the political, economic and regulatory environment in India that could materially harm our business; and

 

   

continued control over us by our three largest principal shareholders.

 

 

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Corporate Structure

The following diagram illustrates our corporate structure and ownership in our holding company and our sole subsidiary. For details, see “Principal and Selling Shareholders.”

 

LOGO

 

Note:

(1)   This percentage interest also reflects the completion of the post-closing transactions described in the last paragraph of “Use of Proceeds.”

Relationship with Network18

We were formed by Network18 Holdings Limited, a Mauritius incorporated subsidiary of Network18 Media & Investments Limited, or Network18, an Indian media and entertainment company whose shares are listed on India’s BSE Limited (formerly the Bombay Stock Exchange Limited) and National Stock Exchange of India Limited. Network18 is controlled by Mr. Raghav Bahl, who is also one of our directors. Network18 and Mr. Bahl beneficially own a majority of our ordinary shares. Upon completion of this offering, their beneficial ownership in us will be         %, and they will continue to have four of their nominees on our board of directors. See “Principal and Selling Shareholders” for more information on beneficial ownership of our ordinary shares, and “Management” and “Description of Share Capital” for more information on our directors, executive officers and corporate governance structure.

We have received, and continue to receive, considerable financial support from Network18 and its affiliates. Network18, directly and through certain subsidiaries, has been our largest single investor. In addition, Network18 has issued a letter to our Indian subsidiary assuring continued financial support as necessary for our Indian

 

 

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subsidiary to fulfill its business obligations in all material respects through September 30, 2014, and our consolidated financial statements have been prepared on a going concern basis on the basis of this support. Network18 has also provided corporate guarantees in respect of certain credit facilities under which we had outstanding borrowings of LOGO 269.8 million ($4.3 million) as of September 30, 2013, although we intend to fully repay all outstanding borrowings under these facilities with the proceeds from this offering.

We have also entered into various commercial arrangements with Network18 and its affiliates, including:

 

   

licensing of the use and appearance of “18” in our trade names and logos;

 

   

Sourcing Partner relationships;

 

   

purchases of television airtime and advertising; and

 

   

use of satellite uplinking facilities.

Independent Media Trust, or IMT, an Indian trust whose sole beneficiary is Reliance Industries Limited, an Indian corporation with shares listed and publicly traded in India, has subscribed for zero coupon optionally convertible debentures in certain companies through which Mr. Bahl holds his interest in voting equity shares of Network18. These convertible debentures are currently exercisable at the option of IMT and expire on October 30, 2022. The conversion of all of these convertible debentures currently would result in IMT holding a majority of the voting equity shares of these companies. Such a conversion would result in a change of control of Network18, although a change of the single largest shareholder and management of Network18 and certain of its subsidiaries would be subject to certain Indian governmental authorizations.

If such a change of control were to occur, then IMT may become the controlling shareholder of Network18 and a beneficial owner of the ordinary shares of our company that are currently held by Network18 Holdings Limited. In its most recent public filing on its shareholding pattern, Reliance Industries Limited has disclosed that its “promoter” and “promoter group” had an aggregate shareholding in Reliance Industries Limited of 45.31% as of December 31, 2013. Under Indian law, a “promoter” is a person in control of a company, and a “promoter group” consists of a promoter combined with certain related parties of the promoter, including entities in which the promoter holds a 10% or greater interest and immediate relatives of the promoter. Reliance Industries Limited has indicated in its most recent annual report that Mr. Mukesh Ambani is its promoter.

See “Related Party Transactions” and “Risk Factors — Risks Related to Us and Our Industry” for more information on the relationship with Network18, Mr. Bahl and their affiliates and the transactions we have entered into with them.

Corporate Information

We are a public company limited by shares incorporated in Cyprus. We were incorporated as 18 Holdings Cyprus Limited, a private company limited by shares, on April 29, 2006. On September 4, 2006, we changed our name to TV18 HSN Holdings Limited. On March 31, 2014, we became a public company limited by shares and further changed our name to NW18 HSN Holdings Plc. Our registered office is located at 10 Diomidous Street, Alphamega Akropolis Building, 3rd Floor, Office 401, 2024 Nicosia, Cyprus. Our executive offices are located at FC-24, 7th Floor, Sector 16A, Film City, Noida-201301, Uttar Pradesh, India, and the telephone number at this location is (91 120) 469-1600. Our website address is www.HomeShop18.com. The information contained on our website does not form part of this prospectus. Our agent for service of process in the United States is Corporation Service Company, located at 1180 Avenue of the Americas, Suite 210, New York, NY 10036-8401.

 

 

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Implications of Being an Emerging Growth Company

As a company with less than $1.0 billion in revenue during our last fiscal year, we are an “emerging growth company,” as defined in the Jumpstart Our Business Startups Act of 2012, or the JOBS Act, and for as long as we continue to be an “emerging growth company,” we may choose to take advantage of exemptions from various reporting requirements applicable to other public companies but not to “emerging growth companies,” including, but not limited to, not being required to comply with the auditor attestation requirements of Section 404 of the Sarbanes-Oxley Act of 2002, or the Sarbanes-Oxley Act. We could be an “emerging growth company” for up to five years, although, if our annual revenue exceeds $1.0 billion, we issue more than $1.0 billion in non-convertible debt over a three-year period or the market value of our ordinary shares that is held by non-affiliates exceeds $700 million before the end of that five-year period, we could cease to be an “emerging growth company” earlier. We cannot predict if investors will find our ordinary shares less attractive if we choose to rely on these exemptions. If some investors find our ordinary shares less attractive as a result of any choices to reduce future disclosure, there may be a less active trading market for our ordinary shares and our stock price may be more volatile.

In addition, Section 107 of the JOBS Act provides that an “emerging growth company” can take advantage of the extended transition period provided in Section 7(a)(2)(B) of the Securities Act of 1933, or the Securities Act, for complying with new or revised accounting standards. In other words, an “emerging growth company” can delay the adoption of certain accounting standards until those standards would otherwise apply to private companies. However, we are choosing to “opt out” of such extended transition period, and as a result, we will comply with new or revised accounting standards on the relevant dates on which adoption of such standards is required for non-emerging growth companies. Section 107 of the JOBS Act provides that our decision to opt out of the extended transition period for complying with new or revised accounting standards is irrevocable.

 

 

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The Offering

 

Offering price

We currently anticipate that the initial public offering price will be between $             and $             per ordinary share.

Ordinary shares offered:

 

By us

                    shares

 

By Network18 Holdings Limited and the other selling shareholders

                    shares

 

Total

                    shares

 

Ordinary shares outstanding before this offering

46,518,415 shares

 

Ordinary shares to be outstanding after this offering(1)

                  shares

 

Over-allotment option

                  shares

 

Voting rights

Ordinary shares are entitled to one vote per share.

 

Use of proceeds

We expect that the net proceeds we will receive from the sale of the ordinary shares offered by us will be approximately $             million, assuming an initial public offering price of $             per ordinary share, which is the midpoint of the price range on the cover page of this prospectus, and after deducting the underwriting discounts and commissions and estimated offering expenses payable by us.

 

  We intend to use the net proceeds received by us from this offering to repay all our outstanding borrowings under our credit facilities with The Ratnakar Bank Limited (which amounted to $4.3 million as of September 30, 2013) and the balance for general corporate purposes. We may use a portion of the proceeds for the acquisition of, or investment in, technologies, solutions or businesses that complement our business, although we have no present commitments or agreements to enter into any acquisitions or investments.

 

  We will not receive any of the proceeds from the sale of ordinary shares by Network18 Holdings Limited and the other selling shareholders. As a condition to the completion of this offering, we will receive the U.S. dollar equivalent of LOGO 2.5 billion ($42.3 million based on the March 28, 2014 exchange rate) of the proceeds Network18 Holdings Limited expects to receive from its sale of ordinary shares in this offering to fully fund all of our partially paid preference shares and warrants held by Network18 Holdings Limited. Shortly thereafter, we will use these funds to purchase the equity interest in our Indian subsidiary currently held by Network18.

 

  See “Use of Proceeds.”

 

 

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Lock-up

We, our officers and directors, the selling shareholders and our other principal shareholders have agreed with the underwriters, with certain exceptions, not to sell or transfer any ordinary shares or securities convertible into or exercisable for ordinary shares for a period of 180 days after the date of this prospectus. See “Underwriting.”

 

Risk factors

See “Risk Factors” and other information included in this prospectus for a discussion of the risks you should carefully consider before deciding to invest in our ordinary shares.

 

Payment and settlement

The ordinary shares are expected to be delivered against payment on             , 2014. The ordinary shares will be deposited with a custodian for, and registered in the name of a nominee of, The Depository Trust Company, or DTC, in New York, New York. In general, beneficial interests in the ordinary shares will be shown on, and transfers of those beneficial interests will be effected only through, records maintained by DTC and its direct and indirect participants.

 

Listing

Our ordinary shares will be listed on             .

 

Stock exchange symbol

“HS”

 

Note:

(1)   The total number of ordinary shares outstanding after the offering is based on 46,518,415 ordinary shares outstanding as of December 31, 2013 and:

 

   

does not take into account the possible issuance of additional              ordinary shares to the underwriters pursuant to their option to purchase additional ordinary shares to cover over-allotments;

 

   

assumes the conversion of all preference shares and warrants into 77,261,209 ordinary shares in connection with this offering, including the conversion of partially paid preference shares and warrants held by Network18 that is expected to occur on or shortly after the completion of the offering;

 

   

excludes 5,776,662 ordinary shares issuable upon the exercise of options to purchase additional shares that will be held by certain of our existing investors; these options will have an exercise price of $2.6659 per share; these options are currently exercisable to purchase 5,776,662 preference shares but will become options to purchase 5,776,662 ordinary shares in connection with this offering;

 

   

excludes 2,411,500 ordinary shares issuable upon the exercise of share options outstanding as of December 31, 2013; these options were all granted under our share option plan and have a weighted average exercise price of $0.41 per share; and

 

   

excludes up to 2,260,000 ordinary shares issuable at our election upon the exercise of outstanding stock appreciation rights outstanding as of December 31, 2013; these stock appreciation rights were all granted under our stock appreciation rights scheme and have a weighted average exercise price of $0.98 per share; stock appreciation rights may be settled in cash or ordinary shares, at our option.

 

 

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Summary Consolidated Financial and Other Data

The following summary consolidated statement of comprehensive income and loss data for fiscal years ended March 31, 2011, 2012 and 2013 and the summary consolidated statement of financial position data as of March 31, 2013 have been derived from our audited consolidated financial statements. The summary consolidated statement of comprehensive income and loss data for the six months ended September 30, 2012 and 2013 and the summary consolidated statement of financial position data as of September 30, 2013 have been derived from our interim unaudited consolidated financial statements. The financial data set forth below should be read in conjunction with, and are qualified by reference to, “Selected Consolidated Financial and Other Data,” “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and the consolidated financial statements and notes thereto included elsewhere in this prospectus. Our consolidated financial statements are prepared and presented in accordance with IFRS as issued by the IASB. Our historical results do not necessarily indicate results expected for any future period.

 

     Fiscal Year Ended March 31     Six Months Ended September 30  
     2011     2012     2013     2012     2013  
     (in thousands, except per share data and number of shares)  

Consolidated Statement of Comprehensive Income (Loss) Data:

          

Revenue from operations:

          

Television

   $ 18,842.5      $ 20,494.2      $ 32,325.8      $ 11,984.7      $ 21,524.0   

Internet

     351.4        3,963.4        8,361.0        3,333.4        4,075.3   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total revenue from operations

     19,194.0        24,457.7        40,686.7        15,318.0        25,599.3   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Employee benefit expense

     (6,250.1     (8,565.3     (9,788.0     (4,304.2     (6,254.3

Freight and collection expenses

     (6,614.5     (11,831.2     (19,511.0     (7,743.7     (11,760.9

Carriage fees

     (5,254.4     (6,196.8     (5,574.3     (2,725.1     (2,746.3

Airtime expenses

     (631.1     (264.8     (460.9     (138.2     (138.2

Call center expenses

     (2,027.0     (3,378.8     (2,772.2     (1,348.3     (1,505.3

Advertisement and business promotion expenses

     (3,854.7     (7,440.2     (11,957.3     (4,694.4     (4,529.7

Other operating expenses

     (7,357.8     (8,282.0     (10,577.4     (4,222.4     (7,064.5

Depreciation and amortization

     (989.6     (1,249.7     (1,380.1     (625.4     (662.9
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Results from operating activities

     (13,785.2     (22,751.1     (21,334.5     (10,483.7     (9,172.7
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Finance income

     1,159.5        1,092.7        1,946.2        949.3        3,146.2   

Finance costs

     (51.0     (884.3     (6,110.9     (1,699.6     (3,801.3

Income tax expense

     (1.5     —          (260.2     (105.1     (748.9
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Loss after tax

     (12,678.2     (22,542.5     (25,759.4     (11,339.1     (10,576.7
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Exchange differences on translating foreign operations

     37.4        (2,105.8     (727.5     (824.6     (1,663.7
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total comprehensive loss for the year attributable to our owners

   $ (12,640.8   $ (24,648.3   $ (26,486.9   $ (12,163.7   $ (12,240.4
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Loss per share (basic and diluted)

     (0.18     (0.33     (0.30     (0.14     (0.12

Weighted average number of ordinary shares outstanding (basic and diluted)

     41,923,401        41,923,401        45,911,512        45,374,101        46,518,415.0   

Pro forma loss per share (basic and diluted)(1) (unaudited)

         (0.18       (0.08

Pro forma weighted average number of ordinary shares outstanding (basic and diluted)(1) (unaudited)

         123,641,284          123,779,624   

 

 

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Note:

(1)   Our pro forma loss per share (basic and diluted) and pro forma weighted average number of ordinary shares outstanding (basic and diluted) have been calculated assuming that the following occurred on a “hypothetical basis” on April 1, 2012: (i) our May 2012 share capital reorganization; (ii) our April 2013 and October 2013 issuances of Class O preference shares, options to acquire Class O preference shares (but not the conversion of such options) and related subordinated loans; (iii) the issuance of compulsorily convertible preference shares in December 2013 by our Indian subsidiary and the repayment in full of our subordinated loans with proceeds therefrom; (iv) the full funding of our partially paid preference shares and warrants, conversion of the compulsorily convertible preference shares of our Indian subsidiary into ordinary shares of our Indian subsidiary and the purchase of these ordinary shares by our holding company from the funding proceeds, all of which will occur on or shortly after the completion of this offering; and (v) the conversion of all our preference shares and warrants into 77,261,209 ordinary shares, which, with respect to the fully paid preference shares and warrants, will occur by the completion of this offering and, with respect to the partially paid preference shares and warrants, is expected to occur shortly after the completion of this offering. For more information on our share capital, including our May 2012 share capital reorganization, see “Description of Share Capital,” and for more information on the capital transactions described in (iv) and (v) above, see the last paragraph of “Use of Proceeds.”

 

     Fiscal Year     Six Months Ended
September 30
 
     2011     2012     2013     2012     2013  
     (in thousands)  

Other Financial Data:

          

Adjusted EBITDA(1)

   $ (11,440.7   $ (20,932.1   $ (19,200.1   $ (9,807.3   $ (7,636.8

 

Note:

(1)   Adjusted EBITDA is a non-IFRS financial measure. We define adjusted EBITDA as profit (loss) after tax adjusted to exclude finance income, finance costs, depreciation and amortization, income tax expense, and non-cash charges for share based compensation. Please see “Selected Consolidated Financial Data — Adjusted EBITDA” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations — Adjusted EBITDA” for more information as to the limitations of using non-IFRS measures and for the reconciliation of adjusted EBITDA to our loss after tax, the most directly comparable financial measure calculated in accordance with IFRS.

Employee share-based payment expense included in the consolidated statement of operations data above was as follows:

 

     Fiscal Year      Six Months
Ended
September 30
 
     2011      2012      2013      2012      2013  
     (in thousands)  

Employee share-based payment expense

   $ 1,354.9       $ 569.1       $ 754.3       $ 50.9       $ 872.9   

 

 

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The following table sets forth a summary of our consolidated statement of financial position as of September 30, 2013:

 

   

on an actual basis; and

 

   

on a pro forma as adjusted basis to reflect:

 

  (1)   our October 2013 issuance of Class O preference shares, options to acquire Class O preference shares (but not the conversion of such options) and related subordinated loans;

 

  (2)   the issuance of compulsorily convertible preference shares in December 2013 by our Indian subsidiary and the repayment in full of our subordinated loans with proceeds therefrom;

 

  (3)   the full funding of our partially paid preference shares and warrants, conversion of the convertible preference shares of our Indian subsidiary into ordinary shares of our Indian subsidiary and the purchase of these ordinary shares by our holding company from the funding proceeds, all of which is expected to occur on or shortly after the completion of this offering;

 

  (4)   the conversion of all our preference shares and warrants into 77,261,209 ordinary shares, which, with respect to the fully paid preference shares and warrants, will occur by the completion of this offering and, with respect to the partially paid preference shares and warrants, will occur shortly after the completion of this offering; and

 

  (5)   the issuance and sale by us of          ordinary shares offered in this offering at the assumed public offering price of $         per share, the midpoint of the estimated initial public offering price range set forth on the cover page of this prospectus, and after deducting the underwriting discounts and commissions and estimated offering expenses payable by us, and further assuming no exercise by the underwriters of the over-allotment option and no other change to the number of ordinary shares sold by us as set forth on the cover page of this prospectus; and the application of net proceeds therefrom to repay all outstanding borrowings under our credit facilities from The Ratnakar Bank Limited.

 

     As of September 30, 2013  
     Actual     Pro Forma
As
Adjusted(1)
 
     (in thousands)  

Consolidated Statement of Financial Position Data:

    

Property, plant and equipment

   $ 5,952.6      $ 5,952.6   

Current tax assets

     6,008.1        6,008.1   

Trade and other receivables

     2,668.2        2,668.2   

Other receivables due from courier agencies

     7,855.1        7,855.1   

Advances recoverable

     17,151.7        17,151.7   

Cash and cash equivalents

     1,147.1     

Total assets

     44,881.8     
    

Total equity (deficit)

     (34,299.3  
    

Loans and borrowings (current and non-current)

     41,231.9        —     

Trade payables

     8,773.8        8,773.8   

Provision for expenses

     11,211.6        11,211.6   

Financial liabilities at fair value through profit or loss

     14,790.1        —     

Derivative financial liabilities

     504.0        —     

Total liabilities

     79,181.2        19,985.4   
    

Total equity (deficit) and liabilities

   $ 44,881.8      $                

 

Note:

(1)   A $1.00 increase/(decrease) in the assumed initial public offering price of $         per ordinary share in this offering would increase/(decrease) each of cash and cash equivalents, total assets, total equity (deficit) and total equity (deficit) and liabilities by $            .

 

 

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Other Data

The following table sets forth for the periods indicated, certain financial and other data we use to evaluate aspects of overall transaction activity in our channels and the financial performance of our business. For details on how these metrics are calculated, see “Management’s Discussion and Analysis of Financial Condition and Results of Operations — Key Operating Metrics.”

 

     Fiscal Year     Six Months Ended
September 30
 
     2011     2012     2013     2012     2013  
     (in thousands, except percentages and average order value)  

Consolidated:

          

Cumulative consumer base

     2,393.4        4,006.3        6,552.5        5,159.6        7,928.4   

Gross transaction value ($)

     62,569.2        108,547.0        166,458.9        69,801.4        94,593.3   

Gross transaction value ( LOGO )(1)

     2,852,529        5,223,279        9,077,004        3,832,795        5,689,790   

Average gross commission

     30.5     22.5     24.3     21.9     26.8

Average order value ($)

     49.3        37.9        32.8        30.0        34.0   

Average order value ( LOGO )(1)

     2,247        1,824        1,787        1,644        2,046   

Repeat business rate

     34.9     39.9     46.7     42.7     45.4

Television:

          

Gross transaction value ($)

     60,758.6        77,740.3        110,900.8        44,534.5        71,431.5   

Gross transaction value ( LOGO )(1)

     2,769,984        3,740,865        6,047,423        2,445,392        4,296,603   

Average gross commission

     30.8     26.3     29.0     26.9     29.9

Average order value ($)

     49.5        45.1        43.7        43.4        38.6   

Average order value ( LOGO )(1)

     2,255        2,171        2,383        2,381        2,319   

Internet:

          

Gross transaction value ($)

     1,810.6        30,806.6        55,558.1        25,266.9        23,161.9   

Gross transaction value ( LOGO )(1)

     82,544        1,482,413        3,029,580        1,387,403        1,393,186   

Average gross commission

     19.4     12.8     15.0     13.2     17.2

Average order value ($)

     44.1        27.0        21.9        19.4        25.0   

Average order value ( LOGO )(1)

     2,011        1,299        1,191        1,064        1,501   

 

Note:

(1)   Figures in Indian rupees are calculated from the dollar figures by multiplying each corresponding U.S. dollar line item by the average rupee/dollar exchange rate for the relevant period. We believe that the rupee figures are useful in showing organic trends in our gross transaction value and average order value for the relevant periods, as sales through our platform are denominated in Indian rupees. The rupee figures, however, do not reflect the impact of changes in the rupee/dollar exchange rate. See “Management’s Discussion and Analysis of Financial Condition and Results of Operations — Factors Affecting Our Results of Operations — U.S. Dollar-Indian Rupee Exchange Rate” below for the average rupee/dollar exchange rates for recent periods and for more information regarding the implications of volatility in the exchange rate between the U.S. dollar and Indian rupee on our financial results.

 

 

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RISK FACTORS

An investment in our ordinary shares involves significant risks. You should carefully consider the risks described below before making an investment decision. Additional risks not presently known to us or that we currently deem immaterial may also impair our business operations. Our business, financial condition or results of operations could be materially and adversely affected by any of these risks. The trading price and value of our ordinary shares could decline due to any of these risks, and you may lose all or part of your investment.

This prospectus also contains forward-looking statements that involve risks and uncertainties. Our actual results could differ materially from those anticipated in these forward-looking statements as a result of certain factors, including the risks faced by us described below and elsewhere in this prospectus.

Risks Related to Us and Our Industry

We have incurred significant operating losses in the past, and we may not be able to generate sufficient revenue to achieve profitability; our consolidated financial statements were prepared on a going concern basis on the basis of a letter from the parent company of our largest shareholder assuring financial support to our Indian subsidiary through September 30, 2014.

Since our inception, we have incurred significant operating losses, and, as of September 30, 2013, we had an accumulated deficit of approximately $117.0 million. We also do not expect to achieve profitability in the near term. Although our revenue from operations has grown rapidly, our revenue growth in the future may be lower. You should not rely on the revenue growth of any prior quarterly or annual period as an indication of our future performance. We also expect our costs to increase in future periods as we continue to spend substantial financial resources on:

 

   

growing the consumer base;

 

   

expanding into new product categories;

 

   

enhancing and growing our Internet and mobile channels;

 

   

continuing to build our logistics and delivery infrastructure; and

 

   

pursuing strategic alliances and potential acquisitions.

These expenditures might not yield additional revenue that we anticipate or at all. If we are unable to achieve revenue growth that outpaces the growth in our expenses, we will not achieve profitability, our cash position will deteriorate and we may become insolvent.

Network18 Media & Investments Limited, or Network18, the parent company of our majority shareholder, has issued a letter to our Indian subsidiary assuring continued financial support as necessary for our subsidiary to fulfill its business obligations in all material respects through September 30, 2014, and our consolidated financial statements have been prepared on a going concern basis on the basis of this support. Network18 has also provided us with corporate loan guarantees, without which banks may not be willing to lend to us on favorable terms or at all. Mr. Bahl, who controls Network18, had also provided a loan guarantee, which has since been released, in respect of our bank facilities. Following the completion of this offering, we do not intend to avail of any further financial support from Network18 or Mr. Bahl or of the financial support available under the letter issued by Network18 to our Indian subsidiary. However, we cannot assure you that the proceeds from this offering will be sufficient to enable us to remain solvent and achieve profitability.

We depend on our relationship with Network18 and its affiliates for financial support and in certain commercial arrangements, and any potential conflicts of interest could have a material adverse effect on our financial condition and results of operations.

We depend on our relationship with Network18 and its affiliates for financial support and in certain commercial arrangements.

 

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Network18, through certain subsidiaries, has been our largest single investor, having made investments totaling $53.8 million in us to date. In addition, Network18 has issued a letter to our Indian subsidiary assuring continued financial support as necessary for our Indian subsidiary to fulfill its business obligations in all material respects through September 30, 2014, and our consolidated financial statements have been prepared on a going concern basis on the basis of this support. Network18 has also provided our Indian subsidiary corporate guarantees in respect of certain credit facilities under which we had outstanding borrowings of LOGO 269.8 million ($4.3 million) as of September 30, 2013.

We license certain intellectual property, in particular the use and appearance of “18” in our trade names and logos, from Network18. See the next risk factor for more details.

We have various other agreements with Network18 affiliates, some of which are related to important aspects of our business, including an agreement related to the uplinking of our television channel. We also share the costs of various administrative and back-office services, such as legal and finance, with other Network18 affiliates. If these agreements were to be terminated or associated costs were to rise, we may not be able to replace them on comparable terms.

Please see “Management’s Discussion and Analysis of Financial Condition and Results of Operations — Commercial Arrangements with Related Parties” and “Related Party Transactions” for more information on our transactions with Network18 and its affiliates.

After the completion of this offering, Network18 will continue to be able to exercise a significant degree of control over our company and its affairs and business. Network18’s control of us means it can determine the allocation of business opportunities among us, itself and its other subsidiaries. Network18 may determine to have other affiliates, instead of us, pursue business opportunities or cause such companies or us to undertake corporate strategies, the effect of which would be to benefit such companies instead of us and which could be detrimental to our interests.

Some of our directors and executive officers own Network18 shares and options to purchase Network18 shares, including through their participation in the employee share option plan set up by Network18. In addition, some of our directors and executive officers are directors or executive officers of Network18 or its other affiliates, including Mr. Raghav Bahl and our chief financial officer, Mr. Sarbvir Singh. Ownership of Network18 shares and options to purchase Network18 shares and the presence of an executive officer of Network18 on our board of directors could create, or appear to create, potential conflicts of interest and other issues with respect to their fiduciary duties to us when our directors and officers are faced with decisions that could have different implications for Network18 than for us.

It is possible that disputes may arise between Network18 or its affiliates and us in a number of areas, including sales or distributions by Network18 of all or any portion of its ownership interest in us; or business opportunities that may be attractive to us and Network18, or its other affiliates. We may not be able to resolve any potential conflicts, and even if we do, the resolution may be less favorable than if we were dealing with an unaffiliated party. Our agreements with Network18 and its affiliates may be amended upon agreement between the parties. As we are controlled by Network18, Network18 may require us to agree to amendments to these agreements that may be less favorable to us than the original terms of the agreements. Any such event could materially and adversely affect our business, financial condition and results of operations.

Although following the completion of this offering, our directors, officers and other employees will be subject to our Code of Business Conduct and Ethics governing conflicts of interest, and all related party transactions will be subject to our audit committee’s review and approval, we have historically not had a policy governing conflicts of interest, and we do not have an agreement with Network18 governing conflicts of interest involving the two companies or our respective affiliates. In addition, neither the Code of Business Conduct and Ethics nor the audit committee process can ensure that conflicts are resolved in a manner that is favorable to us or that related party transactions are entered into on an arm’s length basis.

 

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Network18 may be subject to a change of control, which may adversely affect certain commercial arrangements we have with Network18 and its other affiliates.

Independent Media Trust, or IMT, an Indian trust whose sole beneficiary is Reliance Industries Limited, an Indian corporation with shares listed and publicly traded in India, has subscribed for zero coupon optionally convertible debentures in certain companies through which Mr. Bahl holds his interest in voting equity shares of Network18. These convertible debentures are currently exercisable at the option of IMT and expire on October 30, 2022. The conversion of all of these convertible debentures currently would result in IMT holding a majority of the voting equity shares of these companies. Such a conversion would result in a change of control of Network18, although a change of the single largest shareholder and management of Network18 and certain of its subsidiaries would be subject to certain Indian governmental authorizations.

If such a change of control were to occur, then IMT may become the controlling shareholder of Network18 and a beneficial owner of the ordinary shares of our company that are currently held by Network18 Holdings Limited. In such an event, our commercial arrangements with businesses currently under the control of Mr. Raghav Bahl may change in a manner that would have a material adverse effect on our business. In its most recent public filing on its shareholding pattern, Reliance Industries Limited has disclosed that its “promoter” and “promoter group” had an aggregate shareholding in Reliance Industries Limited of 45.31% as of December 31, 2013. Under Indian law, a “promoter” is a person in control of a company, and a “promoter group” consists of a promoter combined with certain related parties of the promoter, including entities in which the promoter holds a 10% or greater interest and immediate relatives of the promoter. Reliance Industries Limited has indicated in its most recent annual report that Mr. Mukesh Ambani is its promoter.

We do not own parts of our trade name and logo and are subject to related risks, including possible future loss of our trade name and logo and current limitations on our use of them.

We license the use and appearance of “18” in our trade names and logos from Network18 for LOGO 10 per year. The license is non-exclusive and revocable. The license agreement is valid until December 31, 2018 and may also be terminated by Network18 in case of a material breach by us of the terms of the license agreement, in which event we would no longer be able to operate our business using the trade name and logo under which consumers have come to know us.

We also cannot assure you that there will not be some conflict or confusion associated with our use of the “18” logo in connection with our businesses and Network18’s use of it in connection with its businesses. Additionally, as a license-holder, we do not enjoy the statutory protections accorded to the owner of a registered trademark. Under the license agreement, Network18 is permitted to allow the trademarks to expire, and we are not permitted to commence any action to protect them. In the event a third party infringes on our trade name and logo, Network18 may not be willing to protect our rights through litigation, and this, or any other failure by Network18 to maintain its trademarks or protect our use of them in a meaningful manner could cause erosion of our brand value.

We are also required by the license agreement to alter or modify the color and size of our trade names and logos at the direction of Network18, which could limit our ability to control our marketing initiatives. When the license expires on December 31, 2018, we may not be able to renew it on favorable terms or at all. Any of these developments on its own, or in the aggregate, could have a material adverse effect on our business.

Our recent growth rate may not be sustainable, and a failure to manage our growth effectively would materially and adversely affect our business, financial condition and results of operations.

We have experienced high growth in recent years. From fiscal year 2012 to fiscal year 2013, the gross transaction value executed through our platform increased by 53.4% and our revenue from operations increased by 66.4%, and from the first six months of fiscal year 2013 to the first six months of fiscal year 2014, the gross transaction value executed through our platform increased by 35.5% and our revenue from operations increased

 

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by 67.1%. Our total number of employees increased from 524 as of March 31, 2013 to 544 as of September 30, 2013. We expect this growth to place significant demands on us and require us to continuously evolve and improve operational, financial and internal controls across our company. Addressing the challenges arising from our growth entails substantial senior level management time and resources and puts significant demands on our management team and other resources. Further, we may not be able to sustain a similar rate of growth or manage our growth effectively. We may also not be able to hire, train, supervise and manage the new employees we require for the management and execution of our expansion plans in sufficient numbers or at all. Any failure to manage our growth effectively would materially and adversely affect our business, financial condition and results of operations.

We have a short operating history in an evolving industry, which makes it difficult to evaluate our future prospects.

We have a short operating history in an evolving industry that may not develop as expected. This short operating history makes it difficult to assess our future prospects. You should consider our business and prospects in light of the risks and difficulties we may encounter in this rapidly evolving industry. These risks and difficulties associated with our limited operating history include our ability to, among other things:

 

   

increase the number of consumers transacting on our digital commerce platform;

 

   

successfully compete with existing and future providers of digital commerce as well as physical stores and outlets;

 

   

hire, train and retain talented personnel;

 

   

effectively manage rapid growth in our personnel and operations;

 

   

react and adapt to price competition in the market, both from digital commerce service providers and physical stores and outlets;

 

   

achieve sufficient sales volume to realize economies of scale; and

 

   

develop and maintain our arrangements and relationships with current and future Sourcing Partners.

Failure to adequately address these risks and difficulties could materially and adversely affect our business, financial condition and results of operations.

Our results of operations are subject to fluctuations in currency exchange rates.

Our presentation currency is the U.S. dollar. However, the functional currency of our operating subsidiary is the Indian rupee. As our business is situated in India, we receive our revenue in Indian rupees and most of our costs are incurred in Indian rupees. Any fluctuation in the value of the Indian rupee against the U.S. dollar, such as the approximately 11.8% drop in the average value of the Indian rupee as compared to the U.S. dollar in fiscal year 2013 vis-a-vis the average value of the Indian rupee in fiscal year 2012, will affect the value of our results of operations. For example, our revenue from operations increased by 22.0 % from $11.5 million in the first quarter of fiscal year 2014 to $14.1 million in the second quarter of fiscal year 2014, even though in terms of the underlying rupee results, our revenue from operations increased by 35.1% over that same period. Fluctuation in the rupee-dollar exchange rate could have a material adverse effect on our business and our financial condition and results of operations as reported in U.S. dollars and the market price of our ordinary shares, which will be quoted in U.S. dollars on             . See “Management’s Discussion and Analysis of Financial Condition and Results of Operations — Factors Affecting Our Results of Operations — U.S. Dollar-Indian Rupee Exchange Rate.”

Uncertainties regarding the growth and profitability of the digital commerce industry in India could adversely affect our business and future prospects.

The digital commerce industry in India is in its growth stages. The growth of digital commerce in India is dependent on many factors, including a continued shift in India away from rural and agrarian society to a more

 

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urban, consumption-oriented one, an increasing need for a convenient and reliable user experience as consumer preferences evolve. Our future operating results will depend on numerous factors affecting the development of digital commerce, which may be beyond our control. These factors include:

 

   

the growth of personal computer, tablets and mobile devices including smartphones, Internet and broadband usage and penetration in India, and the rate of any such growth;

 

   

the trust and confidence level of consumers in digital commerce, as well as changes in consumer demographics and consumers’ tastes and preferences;

 

   

the acceptability of alternative business models that better address the needs of consumers in India;

 

   

positive media publicity regarding digital commerce in India;

 

   

the development of fulfillment, payment and other services associated with online purchases; and

 

   

general economic conditions, particularly economic conditions affecting discretionary consumer spending.

If digital commerce does not develop as we expect, or if we fail to identify and anticipate the trends and preferences in the digital commerce industry or the demands and needs of consumers and address them in time or at all, our business, financial condition and results of operations and financial condition will be harmed.

Any harm to our HomeShop18 brand or failure to maintain our reputation may materially and adversely affect our business and growth prospects.

We believe that the recognition and reputation of our “HomeShop18” brand among consumers and Sourcing Partners have significantly contributed to the growth of our business. Maintaining and enhancing the recognition and reputation of our brand is critical to our business and competitiveness. This may require us to make substantial investments and these investments may not be successful. Many factors, some of which are beyond our control, may negatively impact our brand and reputation if not properly managed. These factors include our ability to:

 

   

continue to provide a satisfactory consumer experience;

 

   

adapt to evolving consumer preferences and introduce new products and product categories;

 

   

develop new channels as consumers migrate to new technologies;

 

   

increase brand awareness among existing and potential consumers through various marketing and promotional activities;

 

   

maintain the popularity, attractiveness and quality of the products we showcase on our platform; and

 

   

preserve our reputation in the event of any negative media publicity on Internet security or product quality issues affecting us or other digital commerce businesses in India.

We rely on several third parties as part of our business model. For example, we rely on our Sourcing Partners to ensure the availability and quality of products that consumers purchase through our digital commerce platform. In addition, we rely on courier companies to handle product deliveries, as well as payment collection for COD sales, and we outsource the staffing of our call center, which handles sales and consumer support for our platform. Any failure to perform adequately by any of these third parties may create an unfavorable impression of us on consumers which could negatively impact our brand and reputation.

Competition from new and existing companies may cause us to lose market share and consumers and depress our margins, which would adversely affect our business and results of operation.

Digital commerce is intensely competitive and rapidly changing and competition is likely to intensify even further in the future. We face competition for consumer attention, Sourcing Partners and attractive commercial terms. Our business faces direct competition from television-based companies, such as Star CJ Alive, and online

 

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commerce companies, such as flipkart.com and snapdeal.com. In addition, we indirectly compete for consumers with organized retail, including physical stores and outlets. Our television channel also competes for access to consumers and audience share with other conventional forms of entertainment and content.

We may not be able to effectively compete with current and future competitors who may have longer operating histories, superior strategy and execution, greater resources, greater name recognition and a larger consumer base than us. In addition, competitors may be acquired by, receive investment from or enter into strategic relationships with, well-established and well-financed companies or investors which would help enhance their competitive positions.

Organized retail, which includes supermarkets and other physical stores and outlets offering wider choice and is backed by larger companies, has low penetration in India with a majority of consumers transacting at local small retail stores. However, organized retail is growing rapidly, and we expect that growth to continue. In addition, an easing of the restrictions on foreign investment in multi-brand retail in India will likely also increase competition as international online commerce companies and traditional retailers will be able to enter the market. Recently, some prominent foreign retailers have begun to ship products directly to consumers in India.

We compete to establish and retain favorable commercial agreements with a wide range of Sourcing Partners for product distribution on our platform. Our competitors may have advantages that enable them to secure merchandise from suppliers on more favorable terms, offer products similar to those offered on our platform at lower prices, respond more quickly and effectively than we do to new or changing opportunities, technologies, standards or consumer preferences. These factors can attract consumers away from our platform, force price reductions and hence lower our margins and limit our growth potential, in which case our business, financial condition and results of operations will be harmed.

Our revenues depend heavily on transactions for digital products executed through our platform, and any event that adversely affects sales of these products on our platform or our ability to attract and retain consumers for these products could harm our business and results of operations.

We have historically focused on the sale of various digital products including mobile phones, cameras and camcorders through our platform. Gross transaction value from these products accounted for approximately 47.9%, 54.8% and 44.2% of our total gross transaction value in fiscal years, 2011, 2012 and 2013 respectively, and for approximately 48.5% and 40.6% of our total gross transaction value for the six months ended September 30, 2012 and 2013, respectively. While we have increased the marketing of other products and will continue to expand product offerings to gradually diversify our revenue sources, sales of these new categories of products may not increase to a level that would reduce our dependence on digital products. In addition, consumers who purchase digital products may also account for significant levels of purchases of other items sold through our platform, which are generally higher margin items. Loss of these consumers through a reduction in their purchases of digital products may therefore cause significant reductions in purchases in other product categories, including those that yield higher margins. Any event that results in a reduction in our sales of digital products could materially and adversely affect our business, financial condition and results of operations.

We depend on certain cities for a significant portion of transactions executed through our platform.

Gross transaction value of total transactions executed through our platform from Delhi and certain surrounding suburban areas, the national capital region, or Delhi NCR, Mumbai, Bengaluru (formerly Bangalore), Chennai and Kolkata accounted for approximately 32.6% of our fiscal year 2013 gross transaction value and 28.9% of our gross transaction value for the six months ended September 30, 2013. Delhi NCR and Mumbai accounted for approximately 17.0% and 6.1%, respectively, of our fiscal year 2013 gross transaction value and for approximately 14.7% and 5.3%, respectively, of gross transaction value for the six months ended September 30, 2013. We believe that the number of consumers from these cities who transact with us depends on

 

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several factors, including the availability and pricing of various products in these cities and towns. Easier availability of products in these cities and towns — either due to expansion of organized retail or delivery of products through other platforms — could lead to a drop in the number of products sold through our platform, which could materially and adversely affect our business, financial condition and results of operations.

The Internet has very limited penetration in India and may not develop as necessary to sustain the growth of our Internet business.

In fiscal year 2013 and the six months ended September 30, 2013, 20.5% and 15.9%, respectively, of our revenue came from our Internet business. According to Internet World Stats, in 2012, India had the third largest population of Internet users after China and the United States. However, overall Internet penetration is still relatively low in India, with approximately 14.2%, or approximately 176 million users as of December 2012 according to Euromonitor International. Moreover, alternative methods of obtaining access to the Internet, such as through mobile devices, are not readily available in many parts of India.

We cannot assure you that the means of accessing the Internet will become widely available in India. As a result, it is uncertain whether Internet penetration in India will increase in the future. If the number of Internet users does not increase significantly in India, or if we are unable to acquire new customers on the Internet, we may not be able to expand the consumer base, which may require us to make additional investments in alternative distribution channels and may adversely affect our business, results of operations and prospects.

Furthermore, to the extent Internet penetration does increase, the success of our business operations will remain highly dependent on the growth, performance and reliability of the telecommunications networks and Internet infrastructure in India, which are factors beyond our control. The increasing number of users, bandwidth requirements, problems caused by computer viruses and other system disruptions may harm the performance of the Internet, leading to a variety of outages and other delays.

Our long-term success depends, in large part, on our continued ability to attract new and retain existing consumers in a cost-effective manner.

In an effort to attract and retain consumers, we engage in various marketing and promotional initiatives, which involve the expenditure of considerable resources, particularly in the case of the production and distribution of our television programming and, to a lesser extent, online advertising. We have devoted, and expect to continue to devote, significant resources to certain of these initiatives, particularly in connection with the growth and maintenance of certain popular product categories and brands sold through our platform, and to increase the engagement of consumers with our platform. These initiatives, however, may not become popular with consumers and may not be cost-effective. In addition, we believe that costs associated with the production and distribution of our television programming and costs associated with online marketing, including search engine marketing (primarily the purchase of relevant keywords) are likely to increase in the foreseeable future and, if significant, could have a material adverse effect on our business, financial condition and results of operations to the extent that they do not result in corresponding increases in revenues.

We depend on relationships with cable and DTH operators and adverse changes in these relationships could result in an interruption, material decrease or even the cessation of carriage of our television channel.

We deliver our television channel through cable and DTH operators who provide the “last mile” cable link to the homes of subscribers. As of September 30, 2013, our television channel was available on most Indian DTH and cable operators, including DEN Networks Limited, Hathway Cable & Datacom Limited, Gujarat Telelink Private Limited, Reliance Big TV, Dish TV and Airtel DTH. The cessation of carriage of our television channel by a major cable or DTH operator or a significant number of smaller cable or DTH operators for a prolonged period of time could adversely affect our business, financial condition and results of operations. While we

 

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believe that we will be able to continue to successfully manage the distribution process in the future, certain changes in distribution levels, as well as increases in carriage fees, could occur notwithstanding these efforts.

We typically seek to enter into long-term distribution agreements with DTH operators and year-long agreements with cable operators; however, in some cases, renewals are not agreed upon prior to the expiration of a given agreement. No assurance can be given that we will be successful in negotiating renewals with all these operators or that the financial and other terms of renewal will be on acceptable terms. The failure to successfully renew or negotiate new distribution and affiliation agreements covering a material portion of these existing cable and DTH households on acceptable terms could have a material adverse effect on our business, financial condition and results of operations.

Increases in carriage fees could adversely affect our operations, business and financial results.

Historically, television channels in India have paid substantial carriage fees to obtain the right to air a channel on a distribution network to cable or DTH operators to ensure proper distribution of their channels. With limited bandwidth available to cable operators, these fees have generally increased in recent years. In fiscal years 2011, 2012 and 2013 and for the six months ended September 30, 2012 and 2013, our carriage fees were $5.3 million, $6.2 million, $5.6 million, $2.7 million and $2.7 million respectively, or 27.4%, 25.3%, 13.7%, 17.8% and 10.7% respectively, of revenue from operations for those periods. The number of new television channels is growing and therefore carriage fees may increase in the future. If carriage fees continue to increase, our business, financial condition and results of operations could be materially and adversely affected.

The failure to secure suitable channel placement for our television channel would adversely affect our ability to attract and retain television viewers and could result in a decrease in revenue.

We are dependent upon our continued ability to attract and retain television viewers. Effectively competing for television viewers is dependent, in substantial part, on our ability to secure suitable placement of our television channel. The advent of digital compression technologies and the adoption of digital cable have resulted in increased channel capacity, which together with other changing laws, rules and regulations regarding cable television ownership, impacts our ability to secure suitable channel placement. While increased channel capacity could provide a means through which our television channel could be more widely distributed, it could also adversely affect our ability to attract television viewers to our television channel and cause a reduction in our growth rate to the extent it results in:

 

   

placement of our television channel in add-on programming tiers, which generally have lower levels of television viewer penetration than basic or expanded basic programming tiers;

 

   

more competitors entering the marketplace; or

 

   

more programming options being available to the viewing public in the form of new television networks and time-shifted viewing (e.g., personal video recorders, video-on-demand, interactive television and streaming video over broadband Internet connections).

If our television channel is carried exclusively in a system on an add-on programming tier, we will experience a reduction in revenue to the extent that the digital programming tier has less television viewer penetration. In addition, we may experience a further reduction in revenue due to increased television viewing audience fragmentation and to the extent that not all television sets within a digital cable home are equipped to receive television programming in a digital format. Our future success will also depend, in part, on our ability to anticipate and adapt to technological changes and to offer elements of our television channel via new technologies in a cost-effective manner that meet consumer demands and evolving industry standards.

 

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If we fail to manage our relationships with our Sourcing Partners or attract new Sourcing Partners, our business and growth prospects may suffer.

Our platform showcases products of the various distributors and manufacturers with which we have agreements, which we also refer to as our Sourcing Partners. Most of our Sourcing Partners are local or nationwide distributors of various products, including products sold by well-known international and Indian brands. Our business is dependent on our ability to maintain relationships and favorable commercial arrangements with existing Sourcing Partners, as well as our ability to attract and develop relationships with new Sourcing Partners.

Substantially all of our revenue comes from the gross commissions we receive on sales of products by our Sourcing Partners through our platform. Our current arrangements with Sourcing Partners do not obligate them to sell through our platform and hence do not ensure the long-term availability of merchandise or the continuation of particular pricing or commission practices.

If our efforts to market, advertise and promote products from our existing Sourcing Partners are not successful, or if our existing Sourcing Partners do not believe that utilizing our services provides them with a long-term increase in customers, revenue or profit, we may not be able to retain or attract Sourcing Partners in sufficient numbers to grow our business, or we may be required to accept lower margins in order to attract new Sourcing Partners.

Adverse changes in our Sourcing Partner base or relationships with Sourcing Partners could adversely affect the quality, quantity, pricing and variety of the products that are offered through our digital commerce platform, which may in turn materially and adversely affect our business prospects, financial condition and results of operations.

In addition, we extend credit to certain of our Sourcing Partners and are entitled to receive reimbursements of freight and collection expenses from certain Sourcing Partners, and a bankruptcy of one or more of these Sourcing Partners may cause material losses to us as a result of write-downs of these extensions of credit or any receivables owed to us. Furthermore, we do not have formal written agreements for these extensions of credit, and therefore there can be no assurance that our Sourcing Partners will repay us or otherwise fulfill their obligations under these arrangements. Our advances recoverable from Sourcing Partners increased significantly from $7.6 million as of the end of fiscal year 2013 to $16.0 million as of September 30, 2013, in part due to increased financial support that we provided to North India Top Company Private Limited, or North India Top, and Spectacular Media Marketing Private Limited, or SMM, after a fire in June 2013 struck a warehousing facility used by them in the State of Haryana. See “Management’s Discussion and Analysis of Financial Condition and Results of Operations — Exposure to Counterparty Credit Risk” for additional details on our credit exposure to Sourcing Partners.

If our Sourcing Partners are unable to maintain inventory for sale through our digital commerce platform, our business could be harmed.

We do not carry any inventory of products and are dependent on our Sourcing Partners who operate their own facilities, including inventory for sale through our platform. Therefore, there can be no assurance that products showcased on our platform will be available when they are ordered by consumers. If our Sourcing Partners do not adequately predict customer demand, suffer any loss to their inventory whether by fire, accident, rain or other such events or otherwise fail to optimize and operate their facilities successfully, their inventory and fulfillment capacity may be insufficient for our needs, limiting our ability to grow sales and materially harming our brand and reputation among consumers. In June 2013, two of our Sourcing Partners, including North India Top, one of our largest Sourcing Partners, experienced a fire at a warehousing facility located in the State of Haryana, which adversely impacted their ability to showcase their products on our platform. The gross transaction value from North India Top declined from 43.9% of total gross transaction value for fiscal year 2013

 

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to 15.8% for the six months ended September 30, 2013. The contribution of other Sourcing Partners to our gross transaction value increased over this period as we were forced to rely on other Sourcing Partners to showcase their products on our platform. As a result of this fire, we were also required to cancel some orders and refund payments due to the inability of these Sourcing Partners to make deliveries on time. Our Sourcing Partners may also suffer from excess capacity, the costs of which they may then seek to pass on to us by paying us lower commission rates. As we continue to add new products and expand consumer reach, inventory requirements will become more complex and challenging. Failure by our Sourcing Partners to procure adequate and appropriate levels of inventory for sale on our platform could result in business disruptions and additional costs, which may in turn materially and adversely affect our business, financial condition and results of operations.

The unanticipated loss of certain larger Sourcing Partners could negatively impact our sales and profitability.

We source products showcased on our platform from over 500 Sourcing Partners across India. For fiscal years 2011, 2012 and 2013 and for the six months ended September 30, 2012 and 2013, our top 10 Sourcing Partners accounted for approximately 65.8%, 77.4%, 69.5%, 68.6%, and 66.6%, respectively, of our gross transaction value. For those periods, the number of Sourcing Partners that each accounted for over 5% of our gross transaction value was five, two, three, two and four, respectively. For fiscal years 2011, 2012 and 2013 and for the six months ended September 30, 2012 and 2013, North India Top accounted for 23.4%, 47.6%, 43.9%, 44.8%, and 15.8% of our gross transaction value, respectively, with the significant drop in the most recent of these periods due to the warehouse fire described above. It is possible that one or more of our larger Sourcing Partners could experience financial difficulties, including bankruptcy, or otherwise could elect to cease doing business with us. If a number of our larger Sourcing Partners ceased doing business with us, this could materially and adversely impact our revenue and profitability.

Returns of products may reduce our liquidity and profitability.

A substantial majority of the orders made through our platform are on a COD basis, wherein the consumer can make a return simply by refusing to accept delivery of the product. We are liable to pay courier charges for the return of these rejected products. For fiscal year 2013 and for the six months ended September 30, 2013, the return rate for transactions shipped for orders placed through our platform was approximately 18.1% and 18.7%, respectively. The return rate for such COD and non-COD transactions was approximately 21.4% and 2.8% in fiscal year 2013, respectively. Our Sourcing Partners are only contractually bound to accept returns of products that are in their original packaging. We are liable for the full price of the products if our Sourcing Partners refuse to accept returned merchandise that they are not contractually bound to take back. In addition, under our courier agreements, courier liability for en route damage per shipment is typically capped at LOGO 5,000 (approximately $80) per shipment, and we are obligated to pay all shipping costs related to damage-related returns. An increase in the number of returns for which we are liable would adversely affect our liquidity and profitability.

Our existing three largest principal shareholders will continue to control us after this offering and may have interests that are different from those of our other shareholders.

After the completion of this offering, Network18 Holdings Limited, a subsidiary of Network18, which in turn is controlled by Mr. Raghav Bahl, will own     % of our outstanding ordinary shares, and two of our other principal shareholders, SAIF II Mauritius Company Limited, an affiliate of SAIF Partners II L.P., or SAIF, and GS Home Shopping Inc., are expected to own an aggregate of     % of our outstanding ordinary shares. In addition, these three shareholders have agreed to the nomination and election of seven of the 10 directors that we expect to have within one year from the completion of this offering, with Network18 initially determining four nominees, SAIF determining two nominees and GS Home Shopping determining one nominee.

By virtue of their share ownership and their agreement on nomination and election of our directors, these principal shareholders and their controlling persons, including Network18 and Mr. Bahl, will be able to control

 

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us and our affairs and business. They will have the ability to determine the outcome of elections of directors, the timing and payment of dividends and other actions requiring majority approval of our shareholders, as well as matters requiring supermajority approval, including amendments to our Articles of Association, approval of a merger or a significant disposition of assets. The interests of Network18, Mr. Bahl and our other current beneficial owners may be different from or conflict with your interests as a shareholder in our company, and their control may result in the delay or prevention of a change of management or control of our company, even if such a transaction may be beneficial to our other shareholders.

The prospects of our business may be adversely impacted by certain restrictions on foreign investment under Indian laws that could prevent us from making beneficial future acquisitions or investments.

India regulates ownership of Indian companies by foreigners, although some restrictions on foreign investment have been relaxed in recent years. These regulations and restrictions may apply to acquisitions of shares in Indian companies by us or our affiliates or the provision of funding by us. For example, under its consolidated foreign direct investment policy, the Government of India has specific requirements with respect to downstream investments by Indian companies, owned or controlled by foreign entities, and the transfer of ownership or control of Indian companies in sectors with caps on foreign investment from resident Indian persons or entities to foreigners in India. Foreign direct investment, or FDI, is restricted in “retail trading” business, with 51% foreign direct investment permitted in multi-brand retail trading subject to prior approval of the Government of India and up to 49% foreign direct investment permitted in single brand retail trading under the automatic route while FDI over 49% and up to 100% in single brand retail trading is permitted subject to prior approval from the Government of India and certain other conditions specified in the consolidated foreign direct investment policy. While the term “retail trading” has not been defined under the Government of India’s FDI policy, based on judicial guidance from the Indian courts, “retail trade” has generally been interpreted to mean “direct sales to the ultimate consumer.”

These and other requirements, which currently include restrictions on valuations and sources of funding for such investments and may include prior approval from the Foreign Investment Promotion Board, may adversely affect our ability to make investments in India. As we do not and will not engage in “retail trading” so long as these restrictions remain in place, we may be unable to develop our business or take advantage of acquisition or other growth opportunities in ways that would be well suited to our existing business platform, which would adversely affect our business prospects. For further discussion on “retail trading” and restrictions applicable to “retail trading” in India, see “Regulation — Foreign Investment Regulations.”

We may not be able to reduce or control keywords search advertisement and other costs associated with new consumer acquisition.

A portion of consumers are currently directed to our website through keywords search advertisement and banner advertisement. We purchase banner advertisements, keyword search advertisements and other forms of advertisements on various portals and other websites we believe are visited by Internet users who may be potential consumers. The pricing and operating dynamics of these campaigns can change rapidly, and we cannot assure you that our arrangements with such Internet search engines will not change adversely, or, in the event that such changes occur, that it will be on commercially acceptable terms. Continued or escalating costs associated with acquisition of new consumers could have a material adverse effect on our business, financial condition and results of operations.

If we are unable to continue to drive and increase visitors to our website and convert these visitors into repeat consumers cost-effectively, our business, revenue, financial condition and results of operations could be adversely affected.

The primary method that we use to attract traffic to our website and convert these visitors into repeat consumers is the content created by our in-house team. We may not be able to create pertinent content in a cost-

 

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effective manner or content that meets rapidly changing consumer demand in a timely manner, if at all. Another method we employ to attract and acquire new, and retain existing, consumers is commonly referred to as search engine optimization, or SEO. SEO involves developing websites to rank well in search engine results. Our ability to successfully manage SEO efforts across our website is dependent on the timely modification of SEO efforts in response to periodic changes in search engine algorithms, search query trends and related efforts by providers of search services designed to ensure the display of unique offerings in search results. Our failure to successfully manage our SEO strategy could result in a substantial decrease in traffic to our website which would result in substantial decreases in conversion rates and repeat business, as well as increased costs if we were to replace free traffic with more paid traffic. Even if we succeed in driving traffic to our website, we may not be able to monetize this traffic or otherwise retain consumers. Any or all of these results would adversely affect our business, revenue, financial condition and results of operations.

We outsource a significant portion of our call center and delivery services and if third party service providers fail to meet our requirements or face operational or system disruptions, our business may be adversely affected.

We outsource the staffing of our call center, which handles sales as well as consumer support for our platform. Magus Customer Dialog Private Limited, or Magus, provides call center staffing for our television and web platforms and hosts these operators at our Noida facilities. In addition, we use courier companies such as Aramex India Private Limited, Blue Dart Express Limited and First Flight Couriers Limited to handle most of our product delivery, as well as payment collection for COD sales.

If our third party service providers experience difficulty meeting our requirements for quality and customer service standards, our reputation could suffer and our business and prospects could be adversely affected. Our operations and business could also be materially and adversely affected if our service providers face operational or system interruptions.

If our third party service providers fail to comply with applicable laws, rules and regulations in India, our business may be adversely affected, and we may be exposed to liability for their failures. Although these service providers are generally required to be insured or provide security deposits or guarantees, such security may not be sufficient to cover the risks to which we are exposed. If we are unable to find alternative service providers in a timely and reliable manner, our business operations will be adversely affected.

If the courier companies used by us for shipments fail to provide reliable delivery services, our business and reputation may be materially and adversely affected.

Our delivery services may be subject to interruptions due to events that are beyond our control or the control of courier companies, such as inclement weather, natural disasters, transportation interruptions or labor unrest or shortage. If products are not delivered on time or are delivered in a damaged state, consumers may refuse to accept products. If, as a result, consumer confidence in the reliability of our services is damaged we may lose consumers, and our financial condition and market reputation could suffer. Delivery of products could also be affected or interrupted by the merger, acquisition, insolvency or government shut-down of the couriers we engage to make deliveries, especially those couriers with relatively small business scales. If products are not delivered in proper condition or on a timely basis, our business and reputation could suffer.

As competition intensifies in the future, we expect that we will be required to ensure faster delivery times, which could place increasing pressure on our delivery network. In addition, to ensure growth, we may be required to expand our delivery to newer towns across India which could place additional pressure on our delivery network.

 

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Increased delivery costs will adversely affect our margins.

We generally bear the costs of shipping products to consumers, including the costs of return shipping for undeliverable or rejected products, tax deducted at source, sales taxes, state entry charges and service charges. Shipping rates have been increasing, due in part to the rise in global fuel prices. For fiscal years 2011, 2012 and 2013 and for the six months ended September 30, 2012 and 2013, these costs, indicated as freight and collection expenses on our consolidated financial statements, were $6.6 million, $11.8 million and $19.5 million, $7.7 million and $11.8 million respectively.

As we are building the consumer base in part through favorable pricing, we have not been able to pass these increased costs on to consumers by levying shipping charges on consumers. As a result, we expect that increases in shipping costs will continue to directly and adversely impact our margins.

We may not be able to respond in a timely and cost effective manner to changes in consumer preferences.

Our future growth depends on our ability to continue to attract new consumers to our platform as well as to increase the spending and repeat purchase rate of existing consumers. Constantly changing consumer preferences have historically affected, and will continue to affect the digital commerce industry. It is difficult to predict consistently and successfully the products consumers will demand. A shift in consumer preferences away from the products showcased on our platform could have a material adverse effect on our financial condition and results of our operations. Our future success depends in part on our ability to anticipate and respond to changes in consumer preferences and there can be no assurance that we will respond in a timely or effective manner. Failure to anticipate and respond to changing consumer preferences and evolving trends in demographics could lead to lower gross transaction value and lower margins, which would have a material adverse effect on our financial condition and results of operations.

The success of our mobile device applications strategy depends on the growth of mobile devices and other supporting infrastructure in India, as well as other risks.

In August 2012, we launched our first mobile site, m.HomeShop18.com. We are currently working on developing this further. The growth and success of mobile applications we may develop in the future will depend in part on the expansion of 3G networks and broadband wireless access on mass-market smartphones and other mobile devices. In addition, Indian consumers have not used mobile applications to make purchases in substantial amounts yet, so the growth potential of this market is difficult to forecast. As with our other channels, we expect to incur significant costs in introducing and supporting digital commerce through mobile device applications. We may lose a substantial portion of our investment in this platform, which may have material adverse effect on our business, financial condition and results of operations.

Our wide variety of accepted non-cash payment methods subjects us to related risks.

We accept payments using a variety of non-cash methods, including bank transfers and online payments with credit cards and debit cards issued by major banks in India. For certain payment methods, including credit and debit cards, we pay interchange and other fees, which may increase over time and raise our operating costs and lower our profit margins. We are also subject to various rules, regulations and requirements, regulatory or otherwise, governing electronic funds transfers, which could change or be reinterpreted to make it difficult or impossible for us to comply. If we fail to comply with these rules or requirements, we may be subject to fines and higher transaction fees and lose our ability to accept credit and debit card payments from consumers, process electronic funds transfers or facilitate other types of online payments, and our business, financial condition and results of operations could be materially and adversely affected.

Our heavy reliance on COD transactions subjects us to a number of risks.

Most of the transactions executed through our platform are made on a COD basis, and we expect that we will continue to rely on COD transactions to drive order growth in the near future. In fiscal year 2013 and the six

 

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months ended September 30, 2013, 79.2% and 84.1%, respectively, of our gross transaction value came from COD transactions. COD exposes us to several risks, including exposure to the credit risk of the courier companies that collect these cash payments and are obligated to periodically remit net amounts back to us, typically between seven to 10 days. In addition, because of the lag between ordering a product on our platform and paying for it, COD transactions entail higher working capital costs for us and our Sourcing Partners. Our Sourcing Partners may seek to recover these higher working capital costs from us by paying us lower commissions. Furthermore, COD orders generally bear a significantly higher risk of return, as consumers can reject delivery without having to recover payment from us. We are also responsible for the freight and collection expenses associated with such returns. To limit our exposure to consumers, we generally limit COD sales to orders of LOGO 25,000 (approximately $400) or less. COD payments are also vulnerable to theft and fraud, including by the courier’s collection agents. Any such events that affect the number of our COD transactions could lead to fewer sales through our platform generally and could have a material adverse effect on our financial condition and results of operations.

We are exposed to risks associated with online security and credit card fraud.

The secure transmission of confidential information over the Internet and telephone is essential in maintaining consumer confidence in us. Security breaches, whether instigated internally or externally on our system or other Internet-based systems, could significantly harm our business. In fiscal year 2013 and the six months ended September 30, 2013, 18.3% and 15.1%, respectively of our gross transaction value were made by credit card, debit card or other methods requiring sensitive account information from the consumer. We rely on licensed encryption and authentication technology to effect secure transmission of confidential consumer information, including credit card numbers, over the Internet. We also rely on interactive voice response, or IVR, solutions which provide fast authorization for major credit and debit cards over telephone lines. However, advances in technology or other developments could result in a compromise or breach of the technology that we use to protect consumer and transaction data. We incur substantial expense to protect against and remedy security breaches and their consequences. However, our security measures may not prevent security breaches and we may be unsuccessful in or incur additional costs by implementing a remediation plan to address these potential exposures.

We also have agreements with banks and certain companies that process credit card transactions for consumers. In addition, the online payment gateway for certain of our sales made through international credit cards is secured by “Verified by VISA” or “MasterSecure.” However, under certain circumstances we may be liable for accepting fraudulent credit cards. We may also be subject to other payment disputes with consumers for such sales. If we are unable to combat the use of fraudulent credit cards, our revenue from such sales would be susceptible to demands from the relevant banks and credit card processing companies, and our financial condition and results of operations could be adversely affected.

Apart from our own activities, general concerns over the security of transactions conducted on the Internet and commercial online services, the increase in identity theft and the privacy of users may limit or inhibit the growth of the Internet and commercial online services, particularly as a means of conducting commercial transactions.

We may not be successful in pursuing strategic partnerships and acquisitions, and future partnerships and acquisitions may not bring us anticipated benefits.

Part of our growth strategy is the pursuit of strategic partnerships. We cannot assure you that we will succeed in implementing this strategy as it is subject to many factors which are beyond our control, including our ability to identify, attract and successfully execute suitable acquisition opportunities and partnerships.

This strategy may also subject us to other risks, costs and uncertainties including acquisition and financing costs, potential ongoing and unforeseen or hidden liabilities, diversion of management resources and the cost of integrating acquired businesses. We could face difficulties integrating the technology of acquired businesses with

 

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our existing technology, and employees of the acquired business into various departments and ranks in our company, and it could take substantial time and effort to integrate the business processes being used in the acquired businesses with our existing business processes. Moreover, there can be no assurance that any partnerships or acquisitions will achieve their intended business objectives or enhance our revenue.

Our success depends substantially on our senior management and other skilled personnel, and we may be adversely affected if we lose their services and fail to find equally skilled replacements.

Our success depends largely on the efforts, expertise and abilities of our senior management, as well as other skilled personnel, including operations and programming personnel. Our senior management, some of whom have been with us since our inception, are important to our business because of their experience and knowledge of the industry. In particular, our success depends upon the continued efforts of Mr. Sundeep Malhotra, our founder and chief executive officer, who has been instrumental in our growth and development. Further, our employment agreements with these key personnel do not obligate them to work for us for any specified period, and generally do not contain non-solicitation clauses in the event of termination of employment. In addition, our employment agreements with Mr. Malhotra and Mr. Raman Kumar Gulati do not contain non-compete clauses in the event of termination of employment. If one or more of our key personnel are unwilling or unable to continue in their present positions, we may not be able to replace them with persons of comparable skill and expertise promptly or at all, which could have a material adverse effect on our business, operations and financial results. We do not maintain key-man insurance for any of our key personnel.

In addition, the labor market for skilled employees is extremely competitive, and the process of hiring employees with the necessary skills is time-consuming and requires the diversion of significant resources. We may not be able to retain existing personnel or identify, hire and successfully integrate additional qualified personnel in the future. The loss of the services of key personnel or the inability to attract additional or replacement qualified personnel, could impair the growth of our business.

Our business experiences seasonal fluctuations and quarter-to-quarter comparisons of our results may not be meaningful.

Our business experiences seasonal fluctuations in part due to different calendar events such as national and religious holidays. We tend to experience relatively higher revenue in the third quarter of our fiscal year, which coincides with several festivals such as Dusshera, Diwali and Christmas. We believe that we will continue to be subject to the effects of seasonality. As our business matures, the impact of this seasonality in our quarterly results may become more apparent.

Seasonality may also cause working capital cash flow requirements to vary from quarter to quarter depending on the variability in the volume and timing of sales made through our platform.

Seasonality makes forecasting more difficult and may adversely affect our ability to manage working capital and to predict financial results accurately, which could adversely affect the market price of our ordinary shares. You should take into account seasonal impacts when comparing our quarterly results. For further details, see “Management’s Discussion and Analysis of Financial Condition and Results of Operations — Factors Affecting Our Results of Operations.”

Our financial statements could be materially affected if actual results differ significantly from our management’s estimates and judgments.

The preparation of our financial statements requires us to make estimates and judgments that affect the reported amounts of our assets, liabilities, revenues and expenses, and related disclosure of our contingent assets and liabilities. We continually evaluate these estimates and judgment based on our own historical experience, knowledge and assessment of current business and other conditions, our expectations regarding the future based

 

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on available information, and reasonable assumptions, which together form our basis for making judgments about matters that are not readily apparent from other sources. If actual results differ significantly from our management’s estimates and judgments, there could be a material effect on our financial statements and we may be required to make adjustments in future financial statements. See “Management’s Discussion and Analysis of Financial Condition and Results of Operations — Critical Accounting Policies” for additional information regarding estimates and judgments made in the preparation of our financial statements.

Accounting treatment of our stock appreciation rights may increase the volatility of our earnings and may result in significant additional charges for grants made prior to the listing of our ordinary shares.

Under our stock appreciation rights scheme, we may elect, in our sole discretion, to settle exercises of stock appreciation rights in either ordinary shares or cash. We intend to initially treat our stock appreciation rights as “equity-settled” instruments under applicable accounting standards, which would result in our stock appreciation rights receiving the same accounting treatment as our employee share options. However, if we determine at any stage after initial recognition that we are more likely than not to settle these rights in cash, we may be required to reclassify these instruments as “cash-settled” awards. Such reclassification would require the liability to be revalued at each reporting period after reclassification, with a corresponding increase in value reported as a loss in our profit and loss account and a corresponding decrease in value reported as a gain therein. A requirement to treat our stock appreciation rights as cash-settled and hence subject to ongoing profit and loss accounting will have the effect of increasing the volatility of our earnings and may result in significant additional charges for grants made prior to the listing of our ordinary shares.

Certain market and our company information used in this prospectus is based on estimates, and real or perceived inaccuracies in such information may make it more difficult for us or our investors to evaluate our business.

Certain market and our company information used in this prospectus, such as the number of consumers we are able to reach through the television, Internet and mobile devices and the number of households we are able to reach through our television channel, is based on estimates, such as those contained in industry publications and reports, data provided by third parties and our management’s estimates, judgments and assumptions. We are not able to independently verify the accuracy and completeness of this information. Accordingly, there can be no assurance that this information is reliable, and real or perceived inaccuracies in such information may make it more difficult for us or our investors to evaluate our business.

We have entered into, and expect to continue to enter into, related party transactions.

We have entered into transactions with related parties that include our principal shareholders and entities affiliated with our principal shareholders. For example, we have entered into various transactions with the Network18 and its affiliates. While we believe that all such transactions have been conducted on an arm’s length basis, there can be no assurance that we could not have achieved more favorable terms had such transactions been entered into with un-related parties. Furthermore, it is likely that we may enter into related party transactions in the future. There can be no assurance that such transactions, individually or in the aggregate, will not have an adverse effect on our financial condition and results of operations. See “Related Party Transactions” for additional information on our related party transactions.

We could be held liable to third parties for the products purchased through our digital commerce platform and this may also impact our reputation among consumers.

We could be subject to product liability claims if any of the products sold or offered through our platform are defective, fail to perform as expected or injure a consumer. Although our agreements with Sourcing Partners whose products are displayed on our platform typically contain provisions stating that any liability for such claims lies solely with manufacturers and distributors, those provisions may not be sufficient to limit all of our

 

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potential liability. Product warranties are the responsibility of those who sell products through our platform, but our reputation could be adversely affected if a user is not satisfied with a purchase. Liability claims could require us to spend a considerable amount of time and money and other resources in litigation and to pay significant damages. Poor service and defective products provided by manufacturers and distributors could damage our reputation and brand name, disrupt our ongoing business, distract our management and employees, reduce our revenues and increase our expenses, any of which could materially and adversely impact us.

We are occasionally subject to consumer complaints in various forums in India for similar reasons. See “Business — Legal Proceedings” for more details.

There have been news reports in recent years regarding sales of products on Indian online commerce websites, including our website, that have not been authorized by the brand owner or manufacturer. Unauthorized sales of merchandise by our Sourcing Partners on our platform may cause us to incur liability, damage our reputation and limit future marketing opportunities with brand owners, manufacturers and Sourcing Partners.

Further, we are required to comply with the program and advertising codes under the Cable Television Network Rules, 1994 and other legislations in India which regulate the broadcast and publication of programs and advertisements which are offensive, indecent or promote sale or consumption of certain restricted products. Any failure to comply with such laws may result in imposition of penalties which may include fines, imprisonment of officials or cancellation of our license to broadcast our television channel.

Substantially all of our business and operations are located in India, and we are subject to regulatory, economic, social and political uncertainties in India.

Substantially all of our business and employees are located in India, and we intend to continue to develop and expand our business in India. Our financial performance and the market price of our ordinary shares will be affected by changes in exchange rates and controls, interest rates, changes in government policies, including taxation policies, social and civil unrest and other political, social and economic developments in or affecting India.

The Government of India has exercised and continues to exercise significant influence over many aspects of the Indian economy. Since 1991, successive Indian governments have sought to pursue policies of economic liberalization and financial sector reforms, including by relaxing restrictions on the private sector. Nevertheless, the role of the Indian central and state governments in the Indian economy as producers, consumers and regulators has remained significant, and we cannot assure you that liberalization policies will continue. Recent governments have been multiparty coalitions and have often faced difficulty in generating sufficient cross-party support to implement reform-oriented policies or initiatives. The rate of economic liberalization could change, and specific laws and policies affecting digital commerce companies, foreign investments, currency exchange rates and other matters affecting investments in India could change as well. A significant change in India’s policy of economic liberalization and deregulation or any social or political uncertainties could adversely affect business and economic conditions in India generally and our business and prospects.

Our business and results of operations could be adversely affected by the impact of economic conditions in India and worldwide.

Consumer purchases of discretionary items generally decline during recessionary periods and other periods in which disposable income is adversely affected. As a substantial portion of retail expenditure, especially for items of leisure, is discretionary, the retail industry tends to experience weak or reduced demand during economic downturns. While adverse economic and business conditions are harmful to all companies, companies such as ours are particularly sensitive to such conditions, particularly rising unemployment and declining consumer confidence, because of their direct impact on discretionary consumer spending. Consumers anticipate and respond to adverse changes in economic conditions and adjust their consumption patterns accordingly, which has a direct impact on sales made through our platform and our revenues.

 

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Economic growth in India has slowed considerably in the past couple of years. At the same time, global economic growth has also slowed, which has adversely impacted the Indian economy and may delay and dampen recovery in India. Unfavorable changes in business and economic conditions affecting consumers in India could result in fewer transactions made through our platform or lower our profit margins, and have a material adverse effect on our financial condition and results of operations.

Indian economic conditions may be materially and adversely affected by political instability or regional conflicts, economic slowdown elsewhere in the world or otherwise. The Indian economy also remains largely driven by the performance of the agriculture sector, which is subject to the annual uncertainty over the quality of the monsoon. Trade deficits could also adversely affect our business and the price of our ordinary shares. India’s trade relationships with other countries and its trade deficit, driven to a major extent by global crude oil prices, may adversely affect Indian economic conditions. India faces major challenges in sustaining its growth, which include the need for substantial infrastructure development and improving access to healthcare and education.

Global economic conditions have been, and continue to be, challenging as certain adverse financial developments have caused a significant slowdown in the growth of the European, U.S. and international financial markets. These adverse financial developments have included increased market volatility, tightening of liquidity in credit markets and diminished expectations for the global economy. Many key indicators of sustainable economic growth remain under pressure. Ongoing concerns over the pace of economic recovery in the United States, its substantial debt burden and the tapering of the size of the asset purchase program by the United States, the ongoing European sovereign debt and economic crisis, the ability of certain countries to remain in the Eurozone, as well as concerns of slower economic growth in China, have contributed to increased volatility and diminished expectations for the European, U.S. and global economies. Continued turbulence or uncertainty in the European, U.S. and international financial markets and economies may adversely affect our liquidity and financial condition, and the liquidity and financial condition of our customers.

Higher and fluctuating inflation in India can adversely affect our costs.

India has recently experienced fluctuating wholesale price inflation. According to data from the Reserve Bank of India, or the RBI, the average annual rate of inflation as measured by the wholesale price index was 8.1% in fiscal 2008, 3.8% in fiscal 2009, 9.6% in fiscal 2010, 8.9% in fiscal 2011 and 7.6% in fiscal 2012. Continued fluctuation in inflation or high inflation rates may make it more difficult for us to accurately estimate or control our costs, which may adversely impact our business prospects. Inflation in India would be expected to increase the rupee value of certain of our expenses. An inability to pass increased costs on to consumers or Sourcing Partners could have a material adverse effect on our financial condition and results of operations.

We may fail to protect our intellectual property rights within the full scope and manner available to us under applicable law or statute or may be accused of infringing upon the intellectual property rights of third parties.

We regard our intellectual property rights such as trademarks and domain names as important to our success. We rely heavily upon software codes, information databases and other systemic components that are necessary to manage and support our business operations. We use a proprietary order management system which was developed by us in-house.

We may be subject to legal proceedings and claims in the ordinary course of business, including claims of alleged infringement of the trademarks, copyrights, patents and other intellectual property rights of third parties. In addition, litigation may be necessary in the future to enforce our intellectual property rights, protect trade secrets or to determine the validity and scope of proprietary rights claimed by others. Any litigation of this nature, regardless of outcome or merit, could result in substantial costs and diversion of management and technical resources, any of which could adversely affect our business, financial condition and results of operations. Patent litigation tends to be particularly protracted and expensive. In addition, intellectual property may not receive the same level of protection in India as it does in the United States and certain other countries.

 

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Our failure to protect our intellectual property rights in a meaningful manner or challenges to related contractual rights could result in erosion of brand value and limit our ability to control marketing on or through the Internet using our various domain names or otherwise, which could adversely affect our business, financial condition and results of operations.

Any disruptions in our television channel operations due to technological failure could adversely affect our business.

We rely on sophisticated production and broadcast equipment, communications equipment and other information technology to operate our television channel. We also use online and automatic backup equipment to ensure continuous broadcasting of our television channel. Although we have backup equipment to protect us in case our primary broadcasting systems fail, if we were to experience significant damage to our primary and backup equipment or other technological breakdowns to equipment or systems, it could disrupt our ability to produce or broadcast our programming. We uplink our broadcasting to a single satellite. If this satellite ceases to be available to us for any reason (including signal blockage by any third party), we would have to secure access to an alternative satellite, and we cannot assure you that such access would be available on equally favorable terms or at all or the time frame within which such access would be available. Further, if we move to an alternative satellite, each cable or DTH operator that receives our signal for distribution will need to make arrangements for downlinking from this alternative satellite. Though we do maintain insurance, inadequacy of such insurance for our assets or any equipment or technological failure or damage that results in a disruption of our programs could have a material adverse effect on our business, financial condition and results of operations.

Our Internet operations depend on the performance and reliability of the telecommunications networks and Internet infrastructure and a technological failure could adversely affect our business.

Our ability to collect, process and disseminate data using the Internet in a secure and efficient manner is dependent on our information technology systems. Technical failure of our hardware or software, breakdowns in the services on which our website is hosted, changes in our technical systems, difficulties in linkages with third party systems, any corruption or loss of our electronically stored data, presence of computer viruses or disruption in Internet infrastructure or Internet access or in the Internet generally could lead to interruptions in the functioning of our website and could result in corruption of our data or security breaches. Disruptions in telecommunications and in the functioning of such network service providers for this aspect of our business could lead to client dissatisfaction. We are not insured against such losses. Also, our website is hosted with a service provider with provisions for electronic back-ups and any breakdown at the service provider’s level would interrupt our website-based services for indeterminate periods of time, which could create consumer dissatisfaction and damage our reputation.

Failure to successfully adopt new technologies or adapt our website and systems to consumer requirements or emerging industry standards could adversely affect our business.

To remain competitive, we must continue to enhance and improve the responsiveness, functionality and features of our website. The Internet and the digital commerce industry are characterized by rapid technological evolution, changes in user requirements and preferences, frequent introductions of new products and services embodying new technologies and the emergence of new industry standards and practices that could render our existing technologies and systems obsolete. Our success will depend, in part, on our ability to identify, develop, acquire or license leading technologies useful in our business, enhance our existing services, develop new services and technologies that address the increasingly sophisticated and varied needs of our existing and prospective consumers, and respond to technological advances and emerging industry standards and practices on a cost-effective and timely basis. We cannot assure that we will be able to use new technologies effectively or adapt our website, technologies and transaction-processing systems to consumer requirements or emerging industry standards. If we are unable to adapt in a cost-effective and timely manner in response to changing market conditions or consumer requirements, whether for technical, legal, financial or other reasons, our business, prospects, financial condition and results of operations would be materially and adversely affected.

 

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Our processing, storage, use and disclosure of consumer data or data of visitors to our website could give rise to liabilities as a result of governmental regulation, conflicting legal requirements, differing views of personal privacy rights or data security breaches.

In the processing of consumer transactions, we receive and store a large volume of consumer information. Such information is increasingly subject to legislation and regulations in various jurisdictions and governments are increasingly acting to protect the privacy and security of personal information that is collected, processed and transmitted in or from the governing jurisdiction. We could be adversely affected if legislation or regulations are expanded or amended to require changes in our business practices or if governing jurisdictions interpret or implement their legislation or regulations in ways that negatively affect our business, financial condition and results of operations. As privacy and data protection become more sensitive issues in India, we may also become exposed to potential liabilities. For example, under the Information Technology Act, 2000, as amended, we are subject to civil liability for wrongful loss or gain arising from any negligence by us in implementing and maintaining reasonable security practices and procedures with respect to sensitive personal data or information on our computer systems, networks, databases and software.

We cannot assure you that our security measures will prevent data breaches. Companies that handle such information have also been subject to investigations, lawsuits and adverse publicity due to allegedly improper disclosure of personally identifiable information. Security breaches could damage our reputation, cause interruptions in our operations, expose us to a risk of loss or litigation and possible liability, and could also cause consumers and potential consumers to lose confidence in the security of our transactions, which would have a negative effect on the demand for products sold through our platform. Moreover, public perception concerning security and privacy on the Internet could adversely affect consumers’ willingness to use our website. A publicized breach of security in India, even if it only affects other companies conducting business over the Internet, could inhibit the growth of the Internet as a means of conducting commercial transactions, and, therefore, the prospects of our business.

In May 2012, our website was subject to cyber attacks that resulted in consumers being unable to place online orders for several hours until we were able to restore service. Any such attacks in the future as well as the unavailability of our website to consumers for any other reasons could significantly impact consumer confidence in our platform.

We allow users to post reviews and ratings of products on our website. The Indian government has notified the Information Technology (Intermediaries Guidelines) Rules, 2011, or the Intermediaries Rules, requiring persons receiving, storing, transmitting or providing any service with respect to electronic messages to, among other things, not host, publish, transmit or share any information prohibited under the Intermediaries Rules and to disable such information after obtaining knowledge of it.

You may be subject to Indian taxes on income arising through the sale of our ordinary shares.

Pursuant to recent amendments to the Indian Income Tax Act, 1961, as amended, income arising directly or indirectly through the sale of a capital asset, including any share or interest in a company or entity registered or incorporated outside India, will be liable to tax in India, if such share or interest derives, directly or indirectly, its value substantially from assets located in India and whether or not the seller of such share or interest has a residence, place of business, business connection, or any other presence in India. All of our assets are located in India. The amendments do not deal with the interplay between the Indian Income Tax Act, 1961, as amended, and the double taxation avoidance agreements that India has entered into with countries such as the United States, in case of an indirect transfer. Accordingly, the implications of the recent amendments are presently unclear. If it is determined that these amendments apply to a holder of our ordinary shares, such holder could be liable to pay tax in India on such income.

 

 

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Our holding company may be deemed to be tax resident outside of Cyprus, which may result in additional taxes payable by our holding company in India.

According to the provisions of the Cyprus Income Tax Law, a company is considered to be a resident of Cyprus for tax purposes if its management and control is exercised in Cyprus. Although the concept of “management and control” is not defined in the Cypriot tax legislation, it is considered that a company is managed and controlled in Cyprus through the decision-making power of its board of directors being exercised in Cyprus. Where the majority of our board of directors comprises tax residents or citizens of a country other than Cyprus, this may increase the risk that we are not considered to be managed and controlled in Cyprus and so not tax resident in Cyprus. This may result in our holding company not being subject to the Cypriot tax regime other than in respect of Cyprus sourced income and being subject to the tax regime of the country in which it is tax resident. Further, our holding company would not be eligible for benefits under the tax treaties entered into between Cyprus and other countries.

Where the majority of our board of directors comprises tax residents or citizens of a country other than Cyprus, our holding company, even if managed and controlled in Cyprus and so tax resident in Cyprus, may be considered to have a permanent establishment in that country or elsewhere. Such a permanent establishment could be subject to taxation of the jurisdiction of the permanent establishment on the profits allocable to the permanent establishment. If our holding company becomes tax resident or has a permanent establishment in any jurisdiction other than Cyprus, this could have a material adverse effect on our business, results of operations, financial condition and prospects.

As we conduct all of our operations in India and all of our executive officers and most of our directors will be located in India, the most likely alternate tax residence for our holding company would be India. In that circumstance, our holding company would be liable to pay taxes on its income in India. While currently all our business operations are conducted by our Indian subsidiary and hence already subject to tax in India to the extent payable, our holding company becoming tax resident in India could result in additional Indian taxes should our holding company generate income from sources other than its Indian subsidiary.

Further, India and Cyprus had entered into a bilateral treaty for double taxation avoidance that provides for certain tax benefits on investments flowing between the two countries. In November 2013, the Government of India issued a press release classifying Cyprus as a “notified jurisdictional area” under the Income Tax Act, 1961, as amended, or the Indian Income Tax Act, and suspending the tax benefits provided under the treaty. Under section 94A of the Indian Income Tax Act, the Central Government may, having regard to the lack of effective exchange of information with any country or territory outside India, specify such a country or territory as a notified jurisdictional area in relation to transactions entered into by any tax assessed in India. The implications of the November notification include, among others, withholding tax at a rate of 30% or at a higher notified rate on payments made to a person located in Cyprus, on which tax is payable by such person located in Cyprus, such as our Company.

Recent press reports indicate that India and Cyprus have agreed to renegotiate the tax treaty. Any revised treaty could have stricter provisions resulting in an adverse effect on our business, results of operations, financial conditions and prospects.

Our business is subject to regulation by various Indian regulatory authorities and our failure to comply with or obtain required regulatory approvals, licenses, registrations or permits to develop and operate our business or are unable to renew them in a timely manner, or comply with applicable legislations, could materially and adversely affect our business and our ability to operate.

We are subject to various regulatory requirements, which may restrict our ability to do business. The Ministry of Information and Broadcasting, Government of India, or the MIB, has issued the consolidated Guidelines for Uplinking from India, or the Uplinking Guidelines, requiring companies to obtain licenses to

 

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uplink news channels from India, which gives the Government of India broad discretion to influence the conduct of our business. The Government of India has the right to modify, at any time, the terms and conditions of our license and terminate or suspend our license for any non-compliance. In this regard, the MIB had issued a notice on June 28, 2013 for our failure to obtain prior consent from the MIB for a change in the board of directors of TV18 Home Shopping Network Limited, our Indian subsidiary. We have replied to the MIB by a letter dated July 24, 2013, whereby we have sought necessary consent from the MIB. In addition, the MIB had issued a notice on March 13, 2014 alleging violation of the minimum net worth requirements as prescribed by the Uplinking Guidelines. We have replied to the MIB on March 25, 2014, stating that we are currently in compliance with such requirements. We cannot assure you, however, that the MIB will not initiate any penalty proceedings against us in this regard.

Further, the MIB formulated the Policy Guidelines for Downlinking of Television Channels, or the Downlinking Guidelines, for all channels downlinked, received or transmitted and re-transmitted in India for public viewing. No person or entity is permitted to downlink a channel which has not been registered with the MIB. The MIB may also impose certain penalties on us for failing to comply with these regulations, including the suspension, revocation or termination of a license. In case of such termination, we cannot, directly or indirectly, apply for such license in the future.

We have obtained a number of required approvals for our operations. We are in compliance with the minimum net worth requirements prescribed by the Downlinking Guidelines and have applied for the renewal of the downlinking license for our television channel under the Downlinking Guidelines, which is currently pending.

Further, certain Indian laws regulate the dissemination and publication of various categories of information, and prescribe consequences for non-compliance including in relation to the advertisements aired on our television channels.

The failure to maintain necessary licenses, approvals and permits and the introduction of new laws or regulations pertaining to licensing requirements, access requirements, programming transmission, uplinking and downlinking requirements, spectrum specifications, content restrictions and consumer protection might further restrict our ability to operate our television channel and increase our reporting requirements, which may adversely affect our results of operations. Also see the section titled “Regulation” elsewhere in this Prospectus.

Changing laws, rules and regulations and legal uncertainties in India, including adverse application of corporate and tax laws, may adversely affect our business and financial performance.

The regulatory and policy environment in which we operate is evolving and subject to change. Such changes, including the instances briefly mentioned below, may adversely affect our business, financial condition, results of operations and prospects, to the extent that we are unable to suitably respond to and comply with such changes in applicable law and policy:

 

   

The Companies Act, 2013, or the Companies Act, was notified in India’s official gazette in September 2013. Most provisions of the Companies Act have been made effective and it envisages significant changes to the Indian legal framework on, among other things, the issue of capital by companies, related party transactions, corporate governance, audit matters and corporate social responsibility, including the constitution of a National Financial Reporting Authority to monitor and enforce compliance with accounting and auditing standards in India and to investigate and adjudicate matters of professional or other misconduct by any member or firm of chartered accountants registered under the Chartered Accountants Act, 1949 (in place of the self-regulatory mechanism that is currently in place), the introduction of a provision allowing the initiation of class action suits in India against companies by shareholders or depositors who are of the view that the affairs of the company are being managed or conducted in a manner prejudicial to the interests of the company or its members or depositors, and a

 

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restriction on investment by an Indian company through more than two layers of subsidiary investment companies (subject to certain permitted exceptions).

 

   

The Government of India proposes to revamp the implementation of direct taxes by way of the introduction of the Direct Taxes Code, or DTC. If the DTC is passed in its present form by both houses of the Indian Parliament and approved by the President of India and then notified in the Gazette of India, the tax impact will be altered by the DTC.

 

   

The Government of India has proposed a comprehensive national goods and services tax, or GST, regime that will combine taxes and levies by the central and state governments into a unified rate structure. While the Government of India and other state governments have announced that all committed incentives will be protected following the implementation of the GST, given the limited availability of information in the public domain concerning the GST, we are unable to provide any assurance as to this or any other aspect of the tax regime following implementation of the GST. The implementation of this rationalized tax structure may be affected by any disagreement between certain state governments, which could create uncertainty. Any such future amendments may affect the overall tax efficiency of companies operating in India and may result in significant additional taxes becoming payable.

The impact of any or all of the above changes to Indian legislation on our business cannot be fully determined at this time. Additionally, our business and financial performance could be adversely affected by unfavorable changes in or interpretations of existing, or the promulgation of new, laws, rules and regulations applicable to us and our business, including those relating to broadcasting, the Internet and online commerce, consumer protection and privacy. Such unfavorable changes could decrease demand for our services, increase costs and/or subject us to additional liabilities. For example, there may continue to be an increasing number of laws and regulations pertaining to the Internet and digital commerce, which may relate to liability for information retrieved from or transmitted over the Internet or mobile networks, user privacy, taxation and the quality of services and products sold or provided through the Internet. Furthermore, the growth and development of online commerce may result in more stringent consumer protection laws that may impose additional burdens on Internet businesses generally. Any such changes could have an adverse effect on our business and financial performance.

Our business and activities may be regulated by the Competition Act, 2002, and any adverse application or interpretation of the Competition Act could materially and adversely affect our business and financial performance.

The Competition Act, 2002, or the Competition Act, was enacted for the purpose of preventing practices having an adverse effect on competition in India and has mandated the Competition Commission of India, or the CCI, to regulate such practices. Under the Competition Act, any arrangement, understanding or action, whether formal or informal, which causes or is likely to cause an appreciable adverse effect on competition in India is void and may result in substantial penalties. Any agreement among competitors which directly or indirectly determines purchase or sale prices, directly or indirectly results in bid rigging or collusive bidding, limits or controls production, supply, markets, technical development, investment or the provision of services, or shares the market or source of production or provision of services in any manner, including by way of allocation of geographical area or types of goods or services or number of customers in the relevant market or any other similar way, is presumed to have an appreciable adverse effect on competition in the relevant market in India and shall be void. Further, the Competition Act prohibits the abuse of dominant position by any enterprise either directly or indirectly, including by way of predatory pricing. If it is proved that the contravention committed by a company took place with the consent or connivance or is attributable to any neglect on the part of, any director, manager, secretary or other officer of such company, that person may be subject to fines and penalties by the CCI. For instance, the CCI has levied fines on companies operating in industries such as coal mining and real estate for alleged abuse of dominance and violations of the Competition Act. There can be no assurance that the

 

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CCI will not initiate any proceedings in relation to the digital commerce industry, and any such proceedings may adversely impact our business and results of operation.

Natural disasters, epidemics, terrorist attacks and other acts of violence or war could adversely affect the financial markets, result in a loss of business confidence and adversely affect our business, prospects, financial condition and results of operations.

Numerous countries, including India, have recently experienced community disturbances, strikes, terrorist attacks, riots, epidemics and natural disasters. These acts and occurrences may result in a loss of business confidence and could cause a temporary suspension of our operations and could have an adverse effect on the financial markets and economies of India and other countries. Such closures have previously and could in the future have a material adverse effect on our business, prospects, financial condition and results of operations.

Risks Related to Investments in Cypriot Companies

As our shareholder, you may have greater difficulties in protecting your interests than as a shareholder of a United States corporation.

We are incorporated under the laws of Cyprus. The laws generally applicable to United States corporations and their shareholders may provide shareholders of United States corporations with rights and protection for which there may be no corresponding or similar provisions under the Cyprus Companies Law. As such, if you invest in our ordinary shares, you may or may not be accorded the same level of shareholder rights and protection that a shareholder of a United States corporation may be accorded under the laws generally applicable to United States corporations and their shareholders. Taken together with the provisions of our Articles of Association, some of these differences may result in your having greater difficulties in protecting your interests as our shareholder than you would have as a shareholder of a United States corporation. This affects, among other things, the circumstances under which transactions involving an interested director are voidable, whether an interested director can be held accountable for any benefit realized in a transaction with us, what rights you may have as a shareholder to enforce specified provisions of the companies law in Cyprus or our Articles of Association, and the circumstances under which we may indemnify our directors and officers.

We may be subject to defense tax in Cyprus, which would result in an assessment on our holding company’s after-tax profits.

A special contribution for the defense of the Republic of Cyprus, or defense tax, at a rate of 20% is payable by a Cypriot company on deemed dividend distributions to the extent that its shareholders are Cypriot tax residents. A Cypriot company which does not distribute at least 70% of its after-tax profits within two years of the end of the year in which the profits arose, is deemed to have distributed this amount as a dividend two years after that year end. The amount of this deemed dividend distribution (subject to defense tax) is reduced by any actual dividend paid out of the profits of the relevant year at any time up to the date of the deemed distribution and the resulting balance of profits will be subject to defense tax of 20% to the extent of the proportion of shares held in the company at that time by Cyprus tax residents. The profits to be taken into account in determining the deemed dividend do not include fair value adjustments to movable or immovable property (if any).

The defense tax payable as a result of a deemed dividend distribution is paid in the first instance by the company which may recover such payment from its Cypriot shareholders by deducting the amount from an actual dividend paid to such shareholders from the relevant profits. To the extent that the company is unable to recover such amount due to a change in shareholders or no actual dividend is ever paid out of the relevant profits, the company will suffer the cost of this defense tax. If we do not distribute at least 70% of our holding company’s after-tax profits to shareholders within a period of two years from the end of the year in which such profits arose, such after-tax profits are potentially subject to defense tax at a rate determined by the calculation methodology described in the previous paragraph. Under current Cyprus tax law, so long as our holding company does not conduct independent business operations, we do not expect any profits we generate through our Indian subsidiary to count as after-tax profits of our holding company until profit distributions are made to our holding

 

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company by our Indian subsidiary. We believe Cyprus defense tax is only likely to be payable if our Indian subsidiary makes profit distributions to our holding company that are not then paid out as dividends or other distributions by our holding company within a period of two years from the end of the year in which such profits arose. Imposition of such a tax could have a material adverse effect on our business, results of operations, financial condition and prospects where the tax cannot be recovered from shareholders as described above. In the case where a person who is not tax resident in Cyprus receives a dividend from a Cypriot tax resident company and that dividend is paid out of profits which at any stage gave rise to a liability to defense tax in accordance with the deemed dividend distribution provisions described above, then the defense tax paid in respect of the deemed distribution which relates to the dividends received by such person is refundable upon application to the Cypriot tax authorities by the recipient of the dividend.

Certain interest expenses may not be deductible under Cyprus law.

According to Cyprus tax law, interest expenses are tax deductible if they are incurred wholly and exclusively for the production of taxable income. However, no deduction is allowed for interest applicable or deemed to be applicable to the cost of purchasing assets not used for business purposes. Under a recent amendment to Cyprus tax law, in cases where shares are acquired directly or indirectly in a wholly owned subsidiary and if the subsidiary does not own any assets not used in the business, there will be no interest expense restriction. In cases where the subsidiary holds assets both used and not used in the business, then the interest restriction will be applied as a percentage of assets not used in business to total assets. This amendment in Cyprus tax law is effective for interest paid for the acquisition of shares after January 1, 2012. For interest paid prior to January 1, 2012, investment in a subsidiary will be considered a non-business asset in Cyprus and any interest expense that relates (or is deemed to relate) to the acquisition or financing of such asset (even if the subsidiary distributes dividends on a regular basis) is not considered tax deductible in Cyprus. Consequently, if our holding company holds assets that are deemed not to be used in the business, then all or part of the interest incurred by our holding company on loans for the acquisition or financing of such assets should be considered non-deductible for tax purposes in Cyprus.

Investors will not be able to benefit from certain anti-takeover protections.

As we are incorporated in Cyprus, we are subject to Cypriot law. As of the date of this prospectus, Cypriot law does not contain any requirement for a mandatory offer to be made by a person acquiring shares or depositary receipts of a Cypriot company even if such an acquisition confers on such person control over us if neither such company’s shares nor depositary receipts are listed on a regulated market in the European Economic Area. Neither our shares nor our depositary receipts are listed on a regulated market in the European Economic Area. Consequently, a prospective bidder acquiring shares may gain control over us in circumstances in which there is no requirement to conduct a mandatory offer under an applicable takeover protection regime. As a result, holders of our shares may not be given the opportunity to receive treatment equal to what may be received, in the event of an offer made by a potential bidder with a view to gaining control over us or by certain other holders of our shares or, as the case may be, shares at the relevant time. As a result, a bid for, or creeping acquisition of control over, us is currently not regulated by Cyprus law.

Adverse financial measures may be adopted in Cyprus in connection with its bailout.

In June 2012, the government of Cyprus applied for financial assistance from the European Central Bank, the European Union and the International Monetary Fund, together referred to as the Troika. As economic conditions in Cyprus deteriorated, the government of Cyprus ordered all banking institutions in Cyprus to temporarily close from and including March 15, 2013 to March 27, 2013, to avoid a run on deposits held in the country’s banks, and entered into intensive negotiations with the Troika. On March 24, 2013, the government of Cyprus and the Troika reached a provisional agreement regarding the provision of a €10 billion loan and related finance package to Cyprus, such loan and finance package being conditional on Cyprus implementing a comprehensive economic adjustment program, or the Cyprus Economic Adjustment Program. The Cyprus Economic Adjustment Program will include a scheme for the reorganization of the Cypriot banking system

 

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which will result in the Cyprus Popular Bank Public Co Ltd, or the Cyprus Popular Bank, Cyprus’ second largest bank, being absorbed into Bank of Cyprus plc and in deposit holders with credit balances in excess of €100,000 held with Cyprus Popular Bank or Bank of Cyprus plc suffering significant or total losses. As a part of the implementation of the Cyprus Economic Adjustment Program, temporary restrictions on bank transfers and withdrawals from banking institutions in Cyprus have been imposed. In addition, the government of Cyprus and the Troika have reached an agreement on a Memorandum of Understanding, which is subject to ratification by the national parliaments of the member states of the Eurogroup, pursuant to which the government of Cyprus has passed legislation for the increase of the income tax rate from 10% to 12.5% and an increase of the rate of the special defense contribution tax from 15% to 30%. These changes to the income tax rate and the special defense contribution tax rate would currently only impact those of our shareholders that are residents of Cyprus under certain circumstances. The measures implemented to date have not had, and are not expected to have, a material impact on holding companies, such as us, that do not have significant deposits in Cyprus banks or operations in Cyprus. However, further disruption to the Cyprus banking system, or additional changes to implement the Cyprus Economic Adjustment Program, are possible and we cannot be certain that such disruptions or changes will not adversely affect our financial condition or our shareholders who are not residents of Cyprus.

Risks Related to Our Ordinary Shares and this Offering

Investors may have difficulty enforcing judgments against us, our directors and management.

We are incorporated under the laws of Cyprus. Further, we conduct substantially all of our operations in India through our key operating subsidiary in India. The majority of our directors and officers reside outside the United States, and substantially all of our assets and some or all of the assets of such persons are located outside the United States. As a result, it may be difficult or impossible to effect service of process within the United States upon us or those persons, or to recover against us or them on judgments of United States courts, including judgments predicated upon the civil liability provisions of the United States federal securities laws. An award of punitive damages under a United States court judgment based upon United States federal securities laws is likely to be construed by Cypriot and Indian courts to be penal in nature and therefore unenforceable in both Cyprus and India. Further, no claim may be brought in Cyprus or India against us or our directors and officers in the first instance for violation of United States federal securities laws because these laws have no extraterritorial application under Cypriot or Indian law and do not have force of law in Cyprus or India. However, a Cypriot or Indian court may impose civil liability, including the possibility of monetary damages, on us or our directors and officers if the facts alleged in a complaint constitute or give rise to a cause of action under Cypriot or Indian law. Moreover, it is unlikely that a court in Cyprus or India would award damages on the same basis as a foreign court if an action were brought in Cyprus or India or that a Cyprus or Indian court would enforce foreign judgments if it viewed the amount of damages as excessive or inconsistent with Cyprus or Indian practice or public policy.

The courts of Cyprus or India would not automatically enforce judgments of United States courts obtained in actions against us or our directors and officers, or some of the experts named herein, predicated upon the civil liability provisions of the United States federal securities laws, or entertain actions brought in Cyprus or India against us or such persons predicated solely upon United States federal securities laws. Further, there is no treaty in effect between the United States and Cyprus providing for the enforcement of judgments of United States courts in civil and commercial matters, and the United States has not been declared by the Government of India to be a reciprocating territory for the purposes of enforcement of foreign judgments, and there are grounds upon which Cyprus or Indian courts may decline to enforce the judgments of United States courts. Some remedies available under the laws of United States jurisdictions, including remedies available under the United States federal securities laws, may not be allowed in Cyprus or Indian courts if contrary to public policy in Cyprus or India (as the case may be). Because judgments of United States courts are not automatically enforceable in Cyprus or India, it may be difficult for you to recover against us or our directors and officers or some experts named in this prospectus based upon such judgments. In India, prior approval of the Reserve Bank of India is required in order to repatriate any amount recovered pursuant to such judgments. See “Enforcement of Civil Liabilities.”

 

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As a foreign private issuer, we are permitted to, and we will, follow certain home country corporate governance practices in lieu of certain stock exchange requirements applicable to U.S. issuers. This may afford less protection to holders of our ordinary shares.

As a foreign private issuer whose ordinary shares are listed on             , we are permitted to follow certain home country corporate governance practices in lieu of certain requirements. A foreign private issuer must disclose in its annual reports filed with the Securities and Exchange Commission, or the SEC, each              requirement with which it does not comply followed by a description of its applicable home country practice. As a company incorporated in Cyprus and listed on             , we expect to follow our home country practice with respect to the composition of our board of directors and executive sessions. Unlike the requirements of             , the corporate governance practice and requirements in Cyprus do not require us to have a majority of our board of directors to be independent or hold regular executive sessions where only independent directors are present. See “Management — Stock Exchange Requirements That Are Not Applicable to Us” for more information.

Holders of our ordinary shares in certain jurisdictions, including the United States, may not be able to exercise their pre-emptive rights in relation to future issues of ordinary shares.

In order to raise funding in the future, our holding company may issue additional ordinary shares. Generally, existing holders of ordinary shares in Cyprus public companies are in certain circumstances entitled to pre-emptive rights on the issue of new ordinary shares, as described in “Description of Share Capital — Pre-emption Rights.” Holders of our ordinary shares in certain jurisdictions including the United States, but not Cyprus, may not be able to exercise pre-emptive rights for ordinary shares unless we comply with applicable registration and other securities law requirements related to public offerings, or if an exemption from such requirements is available and utilized. If we opt not to comply with such requirements and an exemption is not available or utilized, holders in such jurisdictions will not be able to exercise their pre-emptive rights on future issuances of ordinary shares, and, as a result, their percentage ownership interest in our holding company would be reduced and economic value associated with such rights may be lost.

An active trading market for our ordinary shares may not develop and the trading price for our ordinary shares may fluctuate significantly.

Prior to this offering, there has been no public market for our ordinary shares. If an active public market for our ordinary shares does not develop after this offering, the market price and liquidity of our ordinary shares may be adversely affected. Although our ordinary shares have been approved for listing on                     , a liquid public market for our ordinary shares may not develop or be sustained after this offering. The initial public offering price for our ordinary shares was determined by negotiation among us, the selling shareholders and the underwriters and the price at which the ordinary shares are traded after this offering may decline below the initial public offering price, which means you may experience a decrease in the value of your ordinary shares regardless of our operating performance or prospects. In the past, following periods of volatility in the market price of a company’s securities, shareholders have often instituted securities class action litigation against that company. If we were involved in a class action suit, it could divert the attention of senior management, and, if adversely determined, could have a material adverse effect on our results of operations and financial condition.

If securities or industry analysts do not publish research or publish unfavorable or inaccurate research about our business, our share price and trading volume could decline.

The trading market for our ordinary shares will depend, in part, on the research and reports that securities or industry analysts publish about us or our business. We may be unable to sustain coverage by well regarded securities and industry analysts. If either none or only a limited number of securities or industry analysts maintain coverage of our company, or if these securities or industry analysts are not widely respected within the general investment community, the trading price for our ordinary shares would be negatively impacted. In the event we obtain securities or industry analyst coverage, if one or more of the analysts who cover us downgrade our ordinary shares or publish inaccurate or unfavorable research about our business, our share price would likely

 

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decline. If one or more of these analysts cease coverage of our company or fail to publish reports on us regularly, demand for our ordinary shares could decrease, which might cause our share price and trading volume to decline.

Because the initial public offering price is substantially higher than our book value per share, you will incur immediate and substantial dilution.

Purchasers of our ordinary shares will experience immediate and substantial dilution in net tangible book value per share from the initial public offering price per share. After giving effect to the transactions described in the first four bullet points on the first page of the section titled “Dilution,” and the sale of ordinary shares offered by this prospectus at the assumed public offering price of $         per share, the midpoint of the estimated initial public offering price range set forth on the cover page of this prospectus, and after deducting the underwriting discounts and commissions and the estimated offering expenses payable by us in this offering, our net tangible book value as of September 30, 2013 would have been approximately $         million, or $         per share. This represents an immediate dilution in net tangible book value of $         per share to investors in this offering. For a calculation of the dilution purchasers in this offering will incur, see “Dilution.”

The sale or availability for sale of substantial amounts of our ordinary shares could adversely affect their market price.

Sales of substantial amounts of ordinary shares in the public market after the completion of this offering, or the perception that such sales could occur, could adversely affect the market price of our ordinary shares and could materially impair our future ability to raise capital through offerings of our ordinary shares.

We will have              ordinary shares outstanding shortly after this offering or              ordinary shares if the underwriters exercise their option to purchase additional ordinary shares in full. All of the ordinary shares sold in this offering will be freely tradable without restriction or further registration under the Securities Act, unless held by our “affiliates” as that term is defined in Rule 144 under the Securities Act. Subject to the 180-day lock-up restrictions described below and other applicable restrictions and limitations under Rule 144 of the Securities Act, all of our shares outstanding prior to this offering (as well as those to be issued upon conversion of our preference shares and warrants) will be eligible for sale in the public market. If these shares are sold, or if it is perceived that they will be sold, in the public market, the trading price of our ordinary shares could decline.

In connection with this offering, we, the selling shareholders, our directors and executive officers and our other principal shareholders have agreed with the underwriters, with certain exceptions, not to sell or transfer any ordinary shares or securities convertible into or exercisable for ordinary shares for a period of 180 days after the date of this prospectus. We cannot predict what effect, if any, market sales of ordinary shares held by our significant shareholders or any other shareholder or the availability of these ordinary shares for future sale will have on the market price of our ordinary shares.

Future issuances of any equity securities may decrease the trading price of our ordinary shares.

Any issuance of equity securities after this offering could dilute the interests of our shareholders and could substantially decrease the trading price of our ordinary shares. We may issue equity or equity-linked securities in the future for a number of reasons, including to finance our operations and business strategy (including in connection with acquisitions and other transactions), to adjust our ratio of debt to equity, to satisfy our obligations upon the exercise of then-outstanding options, stock appreciation rights or other equity-linked instruments, if any, or for other reasons.

Our management will have broad discretion over the use of the net proceeds we receive in this offering, and might not apply the proceeds in ways that increase the value of your investment.

Our management will have considerable discretion in applying the net proceeds we receive in this offering. We currently intend to use these proceeds for the repayment of all our outstanding borrowings under our credit facilities with The Ratnakar Bank Limited and the balance for general corporate purposes. If appropriate

 

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opportunities arise, we may use a portion of these proceeds to acquire or invest in technologies, solutions or businesses that complement our business. Until these proceeds are used, we plan to invest them in short-term, interest-bearing bank deposits and money market funds, and these investments may not yield a favorable rate of return. If we do not invest or apply these proceeds in ways that enhance shareholder value, we may fail to achieve expected financial results, which could cause our stock price to decline.

Our holding company will have to rely principally on dividends and other distributions on equity paid by our operating subsidiary, and limitations on its ability to pay dividends to our holding company could adversely impact your ability to receive dividends on our ordinary shares.

Dividends and other distributions on equity paid by our Indian operating subsidiary will be our holding company’s principal source for cash in order for us to be able to pay any dividends and other cash distributions to our shareholders. As of the date of this prospectus, our subsidiary has not paid any cash dividends on its equity shares. If our operating subsidiary incurs debt on its own behalf in the future, the instruments governing the debt may restrict their ability to pay dividends or make other distributions to our holding company. Our subsidiary is also subject to certain limitations and taxation in India with respect to dividend payments. See “Dividend Policy” for further information.

We are an “emerging growth company,” and any decision on our part to comply only with certain reduced disclosure and governance requirements applicable to emerging growth companies could make our ordinary shares less attractive to investors.

As a company with less than $1.0 billion in revenue during our last fiscal year, we are an “emerging growth company,” as defined in the JOBS Act, and for as long as we continue to be an “emerging growth company,” we may choose to take advantage of exemptions from various reporting requirements applicable to other public companies but not to “emerging growth companies,” including, but not limited to, not being required to comply with the auditor attestation requirements of Section 404 of the Sarbanes-Oxley Act. We could be an “emerging growth company” for up to five years, although, if our annual revenue exceeds $1.0 billion, we issue more than $1.0 billion in non-convertible debt over a three-year period or the market value of our ordinary shares that is held by non-affiliates exceeds $700 million before the end of that five-year period, we could cease to be an “emerging growth company” earlier. We cannot predict if investors will find our ordinary shares less attractive if we choose to rely on these exemptions. If some investors find our ordinary shares less attractive as a result of any choices to reduce future disclosure, there may be a less active trading market for our ordinary shares and our stock price may be more volatile.

As a result of becoming a public company, we will be obligated to develop and maintain proper and effective internal control over financial reporting. We may not complete our analysis of our internal control over financial reporting in a timely manner, or these internal controls may not be determined to be effective, which may adversely affect investor confidence in our company and, as a result, the value of our ordinary shares.

Upon the completion of this offering, we will become a public company in the United States that is subject to certain requirements under the Sarbanes-Oxley Act and will become subject to additional requirements under the Sarbanes-Oxley Act when we cease to qualify as an “emerging growth company” under the JOBS Act. Section 404 of the Sarbanes-Oxley Act will require that we include a report from management on our internal control over financial reporting in our Annual Report on Form 20-F beginning as early as our annual report for the fiscal year ending March 31, 2015. In addition, our independent registered public accounting firm must attest to and report on management’s assessment of the effectiveness of our internal control over financial reporting. For as long as we are an “emerging growth company” under the recently enacted JOBS Act, our independent registered public accounting firm will not be required to attest to the effectiveness of our internal control over financial reporting pursuant to Section 404 of the Sarbanes-Oxley Act. We could be an emerging growth

 

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company for up to five years. See “Summary — Implications of Being an Emerging Growth Company.” Furthermore, after the date we are no longer an emerging growth company, our independent registered public accounting firm will only be required to attest to the effectiveness of our internal control over financial reporting depending on our market capitalization. Even if our management concludes that our internal controls over financial reporting are effective, our independent registered public accounting firm may still decline to attest to our management’s assessment or may issue a report that is qualified if it is not satisfied with our controls or the level at which our controls are documented, designed, operated or reviewed, or if it interprets the relevant requirements differently from us.

We have identified certain significant deficiencies in our internal control over financial reporting relating to our information technology security infrastructure and certain unadjusted reporting errors that we have deemed immaterial. In addition, in connection with the implementation of the necessary procedures and practices related to internal control over financial reporting, we may identify additional deficiencies, and we may not be able to undertake any necessary remediation in time to meet the deadline imposed by the Sarbanes-Oxley Act for compliance with the requirements of Section 404. Failure to comply with Section 404 could subject us to regulatory scrutiny and sanctions, impair our ability to raise revenue, cause investors to lose confidence in the accuracy and completeness of our financial reports and negatively affect our share price.

The requirements of being a public company may strain our resources, divert management’s attention and affect our ability to attract and retain executive management and qualified board members.

As a public company, we will incur legal, accounting and other expenses that we did not previously incur. We will be subject to the reporting requirements of the Securities Exchange Act of 1934, or the Exchange Act, the Sarbanes-Oxley Act, the Dodd-Frank Act, the            listing requirements and other applicable securities rules and regulations. Compliance with these rules and regulations will increase our legal and financial compliance costs, make some activities more difficult, time-consuming or costly and increase demand on our systems and resources, particularly after we are no longer an “emerging growth company.” The Exchange Act requires, among other things, that we file annual and current reports with respect to our business and operating results. The Sarbanes-Oxley Act requires, among other things, that we maintain effective disclosure controls and procedures and internal control over financial reporting. Furthermore, the need to establish the corporate infrastructure demanded of a public company may divert management’s attention from implementing our growth strategy, which could prevent us from improving our business, financial condition and results of operations. We have made, and will continue to make, changes to our internal controls and procedures for financial reporting and accounting systems to meet our reporting obligations as a public company. However, the measures we take may not be sufficient to satisfy our obligations as a public company. In addition, these rules and regulations will increase our legal and financial compliance costs and will make some activities more time-consuming and costly. For example, we expect these rules and regulations to make it more difficult and more expensive for us to obtain director and officer liability insurance, and we may be required to incur substantial costs to maintain the same or similar coverage. These additional obligations could have a material adverse effect on our business, financial condition, results of operations and cash flow. Although we plan to hire additional employees to comply with these requirements, we may need to hire more employees than planned or engage outside consultants, which will further increase our costs and expenses.

In addition, changing laws, regulations and standards relating to corporate governance and public disclosure are creating uncertainty for public companies, increasing legal and financial compliance costs and making some activities more time-consuming. These laws, regulations and standards are subject to varying interpretations, in many cases due to their lack of specificity, and, as a result, their application in practice may evolve over time as new guidance is provided by regulatory and governing bodies. This could result in continuing uncertainty regarding compliance matters and higher costs necessitated by ongoing revisions to disclosure and governance practices. We intend to invest resources to comply with evolving laws, regulations and standards, and this investment may result in increased general and administrative expenses and a diversion of management’s time and attention from revenue-generating activities to compliance activities. If our efforts to comply with new laws,

 

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regulations and standards differ from the activities intended by regulatory or governing bodies due to ambiguities related to their application and practice, regulatory authorities may initiate legal proceedings against us and our business may be adversely affected.

We also expect that being a public company and these new rules and regulations will make it more expensive for us to obtain director and officer liability insurance, and we may be required to accept reduced coverage or incur substantially higher costs to obtain coverage. These factors could also make it more difficult for us to attract and retain qualified members of our board of directors, particularly to serve on our audit committee and compensation committee, and qualified executive officers.

As a result of disclosure of information in this prospectus and in filings required of a public company, our business and financial condition will become more visible, which we believe may result in threatened or actual litigation, including by competitors and other third parties. If such claims are successful, our business and operating results could be adversely affected, and, even if the claims do not result in litigation or are resolved in our favor, these claims, and the time and resources necessary to resolve them, could cause an adverse effect on our business and operating results.

We may be classified as a passive foreign investment company, or PFIC, under United States tax law, which could result in adverse United States federal income tax consequences to U.S. investors.

Based upon the past and projected composition of our income and valuation of our assets, we do not believe we were a PFIC for our taxable year ending March 31, 2013 and do not expect to be a PFIC for our taxable year ending March 31, 2014 and we do not expect to become one in the future, although there can be no assurance in this regard. The determination of whether or not we are a PFIC for any taxable year is made on an annual basis and will depend on the composition of our income and assets from time to time. Specifically, we will be classified as a PFIC for United States federal income tax purposes if either:

 

   

75% or more of our gross income in a taxable year is passive income, or

 

   

50% or more of the average quarterly value of our gross assets in a taxable year is attributable to assets that produce passive income or are held for the production of passive income.

The calculation of the value of our assets will be based, in part, on the then market value of our ordinary shares, which is subject to change. We cannot assure you that we were not a PFIC for fiscal year 2013 or that we will not be a PFIC for this or any future taxable year. Moreover, the determination of our PFIC status is based on an annual determination that cannot be made until the close of a taxable year and involves extensive factual investigation. This investigation includes ascertaining the fair market value of all of our assets on a quarterly basis and the character of each item of income we earn, which cannot be completed until the close of a taxable year, and therefore, our U.S. counsel expresses no opinion with respect to our PFIC status. If we were to be or become classified as a PFIC, a U.S. Holder (as defined in “Taxation — U.S. Federal Income Taxation”) may be subject to burdensome reporting requirements and may incur significantly increased United States income tax on gain recognized on the sale or other disposition of the shares and on the receipt of distributions on the shares to the extent such gain or distribution is treated as an “excess distribution” under the United States federal income tax rules. Further, if we were a PFIC for any year during which a U.S. Holder held our shares, we would continue to be treated as a PFIC for all succeeding years during which such U.S. Holder held our shares unless we cease to be a PFIC and such U.S. Holder made a “deemed sale” election with respect to our ordinary shares. Each U.S. Holder is urged to consult its tax advisors concerning the United States federal income tax consequences of acquiring, holding and disposing of shares if we are or become classified as a PFIC. See “Taxation — U.S. Federal Income Taxation — Passive Foreign Investment Company” for a more detailed description of the PFIC rules.

 

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FORWARD-LOOKING STATEMENTS

This prospectus contains forward-looking statements that relate to our current expectations and views of future events. These forward-looking statements are contained principally in the sections entitled “Summary,” “Risk Factors,” “Use of Proceeds,” “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Business.” These statements relate to events that involve known and unknown risks, uncertainties and other factors, including those listed under “Risk Factors,” which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements.

In some cases, these forward-looking statements can be identified by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to” or other similar expressions.

These forward-looking statements are subject to risks, uncertainties and assumptions, some of which are beyond our control. In addition, these forward-looking statements reflect our current views with respect to future events and are not a guarantee of future performance. Actual outcomes may differ materially from the information contained in the forward-looking statements as a result of a number of factors, including, without limitation, the risk factors set forth in “Risk Factors” and the following:

 

   

our significant operating losses in the past, our short operating history and uncertainties with the digital commerce industry in India;

 

   

our dependence on our relationship with Network18 and its affiliates for financial support and various important aspects of our business, and any change of control of Network18;

 

   

our ability to expand our business, implement our strategy and effectively manage our growth;

 

   

harm to our Homeshop18 brand or our reputation;

 

   

our ability to maintain and expand relationships with our Sourcing Partners and other third parties;

 

   

our ability to attract, train and retain executives and other qualified employees;

 

   

risks associated with digital commerce security;

 

   

our reliance on technology;

 

   

continued control over us by our three largest principal shareholders;

 

   

changing consumer preferences;

 

   

increasing competition in the Indian digital commerce industry; and

 

   

political and economic stability in India.

The forward-looking statements made in this prospectus relate only to events or information as of the date on which the statements are made in this prospectus. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events. You should read this prospectus and the documents that we reference in this prospectus and have filed as exhibits to the registration statement, of which this prospectus is a part, completely and with the understanding that our actual future results or performance may be materially different from what we expect.

 

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ENFORCEMENT OF CIVIL LIABILITIES

Our holding company is incorporated in Cyprus and our sole subsidiary, TV18 Home Shopping Network Limited, is incorporated in India. The majority of our directors and executive officers are not residents of the United States and substantially all of our assets and the assets of such persons are located outside the United States. As a result, it may not be possible for you to effect service of process within the United States upon such persons or us. In addition, you may be unable to enforce judgments obtained in courts of the United States against such persons outside the jurisdiction of their residence, including judgments predicated solely upon U.S. securities laws.

Cyprus

Neither the United States nor Cyprus currently has a bilateral or other treaty with the other providing for the reciprocal recognition and enforcement of judgments (other than arbitration awards) in civil and commercial matters. A final and conclusive judgment for the payment of money rendered by any federal or state court in the United States based on civil liability, whether or not predicated solely upon U.S. federal securities laws, would not be automatically recognized or enforceable in Cyprus. In order to obtain a judgment that is enforceable in Cyprus, the party in whose favor a final and conclusive judgment of a U.S. court has been rendered must file, under principles of common law, its claim as a fresh action with a court of competent jurisdiction of Cyprus to be adjudicated. Under current practice, this party may submit, to the Cyprus court, under the fresh action, the final judgment rendered by the U.S. court. If and to the extent that the Cypriot court finds the jurisdiction of the U.S. court to have been based on internationally acceptable grounds and that legal procedures comparable with Cypriot concepts of due process have been followed, the Cypriot court will, in principle, grant the same judgment as the judgment of the U.S. court, unless such judgment would contravene Cypriot principles of public order.

Subject to the foregoing and service of process in accordance with applicable treaties, a final and conclusive judgment for a definite sum by a U.S. state or federal court having jurisdiction to give that judgment against us may be recognized and enforced in the courts of Cyprus if not impeachable on any of the grounds set out below. A judgment may be final and conclusive though it is subject to an appeal and though an appeal against it is actually pending in the foreign country where it was given.

A foreign judgment is impeachable in Cyprus on any of the following grounds:

 

   

if the judgment was obtained by fraud (such fraud may be either fraud on the part of the party in whose favor the judgment is given or fraud on the part of the court pronouncing the judgment);

 

   

its enforcement or, as the case may be, recognition would be contrary to or manifestly incompatible with the public policy of Cyprus;

 

   

if the proceedings in which the judgment was obtained were opposed to natural justice;

 

   

if the judgment was made according to procedure and not on merit; or

 

   

if the foreign judgment was not issued by a court which has jurisdiction in accordance with Cypriot rules on conflict of laws.

The Cyprus courts recognize that a foreign court has jurisdiction to give a judgment capable of enforcement or recognition in the following cases:

 

   

if the judgment debtor was, at the time the proceedings were instituted, resident (or present) in the foreign country;

 

   

if the judgment debtor was plaintiff in, or counterclaimed, in the proceedings in the foreign court;

 

   

if the judgment debtor, being a defendant in the foreign court, submitted to the jurisdiction of that court by voluntarily appearing in the proceedings; or

 

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if the judgment debtor, being a defendant in the original court, had before the commencement of the proceedings agreed, in respect of the subject matter of the proceedings, to submit to the jurisdiction of the courts of that country.

A judgment obtained by default shall neither be recognized nor enforced unless the defaulting party received notice of the institution of the proceedings in accordance with the law of the state in which the proceedings were instituted in sufficient time to enable it to defend the proceedings.

An original action can be brought in Cyprus against us based on U.S. securities or other laws upon proof of the relevant provisions of these laws. However, even if a Cypriot court has jurisdiction, it is uncertain whether such court will impose civil liability in an original action commenced in Cyprus and predicated solely upon U.S. federal securities laws. A court in Cyprus may stay proceedings if concurrent proceedings in respect of the same subject matter are being brought elsewhere. The courts in Cyprus may not treat as conclusive any calculation or matter which by the terms of a contract are to be determined by a party thereto or are otherwise to be conclusive, but may inquire into such calculations or matter. Where a contract vests a discretion in any person the courts in Cyprus may require such discretion to be exercised reasonably and objectively. A court in Cyprus would be prepared to render judgment for a monetary amount in a foreign currency, but the amount may have to be converted into Euro for the purposes of enforcement of such judgment within Cyprus. Additionally, foreign currency amounts for which a creditor proves in the event we are wound up must be converted into Euro at the rate prevailing at the date of the winding up order or resolution. We may be able to raise defenses and claims available to sureties notwithstanding the terms of the guarantee in that regard. Claims and obligations may become subject to set-off or counterclaim in legal actions being brought in Cyprus notwithstanding any provision of the guarantee to the contrary.

A contract may under the laws of Cyprus be void if entered into on the basis of a mistake as to fact or if a party thereto was induced to enter into it by a misrepresentation as to fact or by fraud.

India

Irrespective of any jurisdictional issues, Indian courts may not enforce a provision of the U.S. federal securities laws that is either penal in nature or contrary to public policy. An action brought pursuant to a public or penal law, the purpose of which is the enforcement of a sanction, power or right at the instance of the state in its sovereign capacity, is unlikely to be entertained by Indian courts. Specified remedies available under the laws of U.S. jurisdictions, including specified remedies under U.S. federal securities laws, would not be available under Indian law or enforceable in an Indian court, if they are considered to be contrary to Indian public policy (as the case may be). An award of punitive damages under a United States court judgment based upon United States federal securities laws is likely to be construed by Indian courts to be penal in nature and therefore unenforceable in India. Further, no claim may be brought in India against us or our directors and officers, as well as the experts named herein, in the first instance for a violation of U.S. federal securities laws because these laws have no extraterritorial application under Indian law and do not have force of law in India.

Section 44A of the Indian Code of Civil Procedure, 1908, as amended, or the Civil Procedure Code, provides that where a foreign judgment has been rendered by a superior court in any country or territory outside of India which the Government of India has by notification declared to be a reciprocating territory, such foreign judgment may be enforced in India by proceedings in execution as if the judgment had been rendered by an appropriate court in India. However, the enforceability of such judgments is subject to the exceptions set forth in Section 13 of the Civil Procedure Code. This section, which is the statutory basis for the recognition of foreign judgments, states that a foreign judgment is conclusive as to any matter directly adjudicated upon except:

 

   

where the judgment has not been pronounced by a court of competent jurisdiction;

 

   

where the judgment has not been given on the merits of the case;

 

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where the judgment appears on the face of the proceedings to be founded on an incorrect view of international law or a refusal to recognize the law of India in cases where such law is applicable;

 

   

where the proceedings in which the judgment was obtained were opposed to natural justice;

 

   

where the judgment has been obtained by fraud; or

 

   

where the judgment sustains a claim founded on a breach of any law in force in India.

Section 44A of the Civil Procedure Code is applicable only to decrees or judgments under which a sum of money is payable not being in the nature of amounts payable in respect of taxes or other charges of a similar nature or in respect of fines or other penalties and does not include arbitration awards. It is unlikely that a court in India would award damages on the same basis as a foreign court if an action were brought in India. Furthermore, it is unlikely that an Indian court would enforce a foreign judgment if it viewed the amount of damages awarded as excessive or inconsistent with public policy or practice in India.

If a judgment of a foreign court is not enforceable under Section 44A of the Civil Procedure Code as described above, it may be enforced in India only by a suit filed upon the judgment, subject to Section 13 of the Civil Procedure Code, and not by proceedings in execution. The United States has not been declared by the Government of India to be a reciprocating territory for the purposes of Section 44A of the Civil Procedure Code. Further, the United States and India do not currently have a treaty providing for reciprocal recognition and enforcement of judgments in civil and commercial matters. Accordingly, a judgment of a court in the United States may be enforced only by filing a fresh suit on the basis of the judgment and not by proceedings in execution.

The suit must be brought in India within three years from the date of the judgment in the same manner as any other suit filed to enforce a civil liability in India. It is difficult to predict whether a suit brought in an Indian court will be disposed of in a timely manner or be subject to untimely delay.

A party seeking to enforce a foreign judgment in India is required to obtain prior approval from the Reserve Bank of India under the Foreign Exchange Management Act, 1999, as amended, or FEMA, to repatriate any amount recovered pursuant to such enforcement. Any judgment in a foreign currency would be converted into Indian rupees on the date of judgment and not on the date of payment.

 

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USE OF PROCEEDS

We expect that the net proceeds we will receive from the sale of the ordinary shares offered by us will be approximately $             million, based on an assumed initial public offering price of $             per ordinary share, which is the midpoint of the price range set forth on the cover page of this prospectus, and after deducting the underwriting discounts and commissions and estimated offering expenses payable by us. If the underwriters exercise their option to purchase              additional ordinary shares in full, our net proceeds from the sale of the ordinary shares offered by us will be approximately $             million after deducting the underwriting discounts and commissions and estimated offering expenses payable by us. A $1.00 increase/(decrease) in the assumed initial public offering price of $             per ordinary share would increase/(decrease) the net proceeds to us from this offering by approximately $             million, or approximately $             million if the underwriters exercise their option to purchase additional ordinary shares in full, assuming the number of ordinary shares offered by us, as set forth on the cover page of this prospectus, remains the same, and after deducting the underwriting discounts and commissions and estimated offering expenses payable by us.

The principal purposes of this offering are to increase our financial flexibility, increase our visibility in the marketplace and create a public market for our ordinary shares. As of the date of this prospectus, we cannot specify with certainty all of the particular uses for these proceeds. Accordingly, our management team will have broad discretion in using these proceeds. We currently expect to use a portion of these proceeds to repay all outstanding borrowings under our credit facilities from The Ratnakar Bank Limited (which amounted to $4.3 million as of September 30, 2013) and the balance for general corporate purposes. Under these facilities, which have been taken by our Indian subsidiary, as of September 30, 2013, we had outstanding short-term secured borrowings of LOGO 88.2 million ($1.4 million) at a weighted average interest rate of 13.5% per annum, which we have used to meet our working capital requirements and pay operating expenses, and we had outstanding long-term borrowings of LOGO 181.5 million ($2.9 million) at a weighted average interest rate of 13.1% per annum. The principal amount under the short-term secured borrowings is repayable on demand; and the principal amount under the term loan is repayable in 14 quarterly installments. Our obligations under these credit facilities have been guaranteed by Network18. We may use a portion of the net proceeds from this offering for the acquisition of, or investment in, technologies, solutions or businesses that complement our business, although we have no present commitments or agreements to enter into any acquisitions or investments. Pending use of the net proceeds as described above, we intend to invest the net proceeds of this offering in short-term, interest-bearing bank deposits or money market funds.

The net proceeds from this offering will be provided by our holding company to our Indian subsidiary in the form of an investment in ordinary shares. Foreign exchange regulations in India currently restrict us from lending to our Indian subsidiary. Prior funding from our holding company to our Indian subsidiary has been made through investments in ordinary shares or compulsorily convertible preference shares.

We will not receive any proceeds from the sale of ordinary shares by Network18 Holdings Limited and the other selling shareholders. However, as a condition to the completion of this offering, the U.S. dollar equivalent of LOGO 2.5 billion ($42.3 million based on the March 28, 2014 exchange rate) of the proceeds that Network18 Holdings Limited expects to receive from its sale of ordinary shares in this offering will be paid directly to us to fully fund all of our partially paid preference shares and warrants held by Network18 Holdings Limited, whereupon these preference shares and warrants will immediately convert into our ordinary shares. As a result of this conversion, the compulsorily convertible preference shares of our Indian subsidiary that are currently owned by Network18 will convert into ordinary shares of our Indian subsidiary. Shortly after the completion of this offering, we will use the funds we receive from Network18 Holdings Limited to purchase the ordinary shares of our Indian subsidiary issued to Network18 upon conversion of these convertible preference shares. Network18 Holdings Limited and Network18 have agreed with us to complete these transactions within 45 days of the completion of this offering, and Network18 has agreed that until the completion of these transactions, it shall enjoy no economic or other rights in respect of the compulsorily convertible preference shares or the ordinary shares of our Indian subsidiary underlying these convertible preference shares, except for such non-economic

 

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rights as are necessary to complete the foregoing transactions. Upon the completion of these transactions, there will be no outstanding preference shares or warrants of our holding company, and Network18 will not own any preference shares or ordinary shares of our Indian subsidiary. See “Description of Our Share Capital” for more information on our share capital following the completion of this offering and the transactions described above.

 

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CAPITALIZATION

The following table sets forth our indebtedness and capitalization as of September 30, 2013:

 

   

on an actual basis;

 

   

on a pro forma basis to reflect (ii) our October 2013 issuance of Class O preference shares, options to acquire Class O preference shares (but not the conversion of such options) and related subordinated loans; (ii) the issuance of compulsorily convertible preference shares in December 2013 by our Indian subsidiary and the repayment in full of our subordinated loans with proceeds therefrom; (iii) the full funding of our partially paid preference shares and warrants, conversion of the convertible preference shares of our Indian subsidiary into ordinary shares of our Indian subsidiary and the purchase of these ordinary shares by our holding company from the funding proceeds, all of which is expected to occur on or shortly after the completion of this offering; and (iv) the conversion of all outstanding preference shares and warrants into 77,261,209 ordinary shares, which, with respect to the fully paid preference shares and warrants, will occur by the completion of this offering and, with respect to the partially paid preference shares and warrants, will occur shortly after the completion of this offering; and

 

   

on a pro forma as adjusted basis to reflect the pro forma adjustments described above as well as the issuance and sale by us of              ordinary shares offered in this offering at the assumed public offering price of $             per share, the midpoint of the estimated initial public offering price range set forth on the cover page of this prospectus, and after deducting the underwriting discounts and commissions and estimated offering expenses payable by us, and further assuming no exercise by the underwriters of the over-allotment option and no other change to the number of ordinary shares sold by us as set forth on the cover page of this prospectus; and the application of the net proceeds therefrom to repay all outstanding borrowings under our credit facilities from The Ratnakar Bank Limited.

The as adjusted information below is illustrative only, and our capitalization following the completion of this offering is subject to adjustment based on the actual initial public offering price of our ordinary shares in this offering and other terms of this offering to be determined at pricing. You should read this table in conjunction with “Use of Proceeds,” “Selected Consolidated Financial and Other Data,” “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and our consolidated financial statements and related notes included elsewhere in this prospectus.

 

     As of September 30, 2013  
     Actual     Pro forma     Pro forma
As Adjusted
 
     (in thousands)  

Loans and borrowings (current and non-current) and related financial liabilities

   $ 56,525.9      $ 4,298.0      $ —     

Equity/(deficit):

      

Share capital, including ordinary shares of nominal value $0.04 per share, issued: 46,518,415, actual; 123,779,624, pro forma;             , pro forma as adjusted(1)

     3,510.4        4,951.2     

Share premium(2)

     66,009.4        127,268.8     

Convertible warrants

     11,040.4        —          —     

Accumulated deficit

     (117,010.9     (117,010.9     (117,010.9

Employee share based payment reserve

     5,740.8        5,740.8        5,740.8   

Currency translation reserve

     (3,589.5     (3,589.5     (3,589.5
  

 

 

   

 

 

   

 

 

 

Total equity/(deficit)(2)

   $ (34,299.3   $ 17,360.4      $                
  

 

 

   

 

 

   

 

 

 

Total capitalization(2)

   $ 22,226.6      $ 21,658.3      $     
  

 

 

   

 

 

   

 

 

 

 

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Notes:

(1)   The actual, pro forma and pro forma as adjusted ordinary shares stated in the table above exclude (i) 2,486,500 ordinary shares issuable upon the exercise of outstanding options granted under our share option plan as of September 30, 2013; (ii) no more than 2,375,000 ordinary shares issuable at our election upon exercise of the outstanding stock appreciation rights under our stock appreciation rights scheme as of September 30, 2013; and (iii) 5,776,662 ordinary shares issuable upon the exercise of options to purchase additional shares that will be held by our existing investors (these options are currently exercisable to purchase 5,776,662 preference shares but will become options to purchase 5,776,662 ordinary shares in connection with this offering). See “Management — Share Incentive Plans” and “Description of Share Capital — History of Share Issuances.”
(2)   A $1.00 increase/(decrease) in the assumed initial public offering price of $             per share in this offering would increase/(decrease) each of share premium, total equity/(deficit) and total capitalization by $             million.

 

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DILUTION

If you invest in our ordinary shares, your interest will be diluted to the extent of the difference between the initial public offering price per share and our net tangible book value per share after this offering. Dilution results from the fact that the initial public offering price per share is substantially in excess of the book value per share attributable to the existing shareholders. Our net tangible book value is determined by subtracting the value of our intangible assets and total liabilities from our total assets.

As of September 30, 2013, we had pro forma net tangible book value of $29.7 million, or $0.24 per share outstanding, after giving effect to:

 

   

our October 2013 issuance of Class O preference shares, options to acquire Class O preference shares (but not the conversion of such options) and related subordinated loans;

 

   

the issuance of compulsorily convertible preference shares in December 2013 by our Indian subsidiary and the repayment in full of our subordinated loans with proceeds therefrom;

 

   

the full funding of our partially paid preference shares and warrants, conversion of the convertible preference shares of our Indian subsidiary into ordinary shares of our Indian subsidiary and the purchase of these ordinary shares by our holding company from the funding proceeds, all of which is expected to occur on or shortly after the completion of this offering; and

 

   

the conversion of all outstanding preference shares and warrants into 77,261,209 ordinary shares, which, with respect to the fully paid preference shares and warrants, will occur by the completion of this offering and, with respect to the partially paid preference shares and warrants, will occur shortly after the completion of this offering.

As of September 30, 2013, our pro forma as adjusted net tangible book value would have been approximately $            , or $             per share, after:

 

   

giving effect to the transactions described in the four bullet points above;

 

   

giving effect to our sale in this offering of ordinary shares at an assumed initial public offering price of $             per share, the midpoint of the price range on the cover page of this prospectus; and

 

   

deducting estimated underwriting discounts and commissions and estimated offering expenses payable by us.

This represents an immediate increase in pro forma as adjusted net tangible book value of $             per share to our existing shareholders and an immediate dilution of $             per share to investors purchasing shares in this offering.

The following table illustrates such dilution per share:

 

Assumed initial public offering price per share

   $                

Net tangible book value per share as of September 30, 2013

   $     

Pro forma net tangible book value per share as of September 30, 2013

   $     

Increase in pro forma net tangible book value per share attributable to investors purchasing shares in this offering

   $                

Pro forma net tangible book value per share after this offering

   $                

Dilution in pro forma net tangible book value per share to investors in this offering

   $                

A $1.00 increase/decrease in the assumed initial public offering price of $             per share would increase/decrease our pro forma net tangible book value per share after this offering by $            , assuming that the number of ordinary shares offered by us as set forth on the cover page of this prospectus remains the same and after deducting the underwriting discounts and commissions and estimated offering expenses payable by us.

 

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If the underwriters’ option to purchase additional ordinary shares to cover over-allotments is exercised in full, the pro forma net tangible book value per share after giving effect to this offering would be approximately $             per share, and the dilution in pro forma net tangible book value per share to investors in this offering would be approximately $             per share.

The pro forma information discussed above is illustrative only. Our net tangible book value following the completion of this offering is subject to adjustment based on the actual initial public offering price of our ordinary shares and other terms of this offering determined at pricing.

The following table summarizes, on a pro forma basis as of September 30, 2013 after giving effect to the transactions described in the first four bullet points in the second paragraph of the prior page, the differences between the number of shares of our share capital purchased from us, the total cash consideration paid, and the average price per share paid by our existing shareholders and by our new investors purchasing shares in this offering at the assumed initial public offering price of the ordinary shares of $             per share, the midpoint of the price range on the cover page of this prospectus, before deducting estimated underwriting discounts and commissions and estimated offering expenses payable by us:

 

     Shares Purchased     Total Consideration     Average
Price
per Share
 
     Number      Percent     Amount      Percent    

Existing shareholders(1)

     123,779,624                    $ 129,305,688                    $ 1.04   

New investors

            
  

 

 

    

 

 

   

 

 

    

 

 

   

 

 

 

Total

                       $                                   $          
  

 

 

    

 

 

   

 

 

    

 

 

   

 

 

 

 

Note:

(1)   Assuming the transactions described in the four bullet points in the second paragraph of the prior page occurred as of September 30, 2013.

A $1.00 increase/decrease in the assumed initial public offering price of $             per share, which is the midpoint of the price range set forth on the cover page of this prospectus, would increase/decrease total consideration paid by new investors in this offering, total consideration paid by all shareholders and the average price per share by $             million, $             million and $            million, respectively, assuming the number of ordinary shares offered by us, as set forth on the cover page of this prospectus, remains the same, and before deducting the underwriting discounts and commissions and estimated offering expenses payable by us.

Assuming that the underwriters’ over-allotment option is exercised in full, the new investors will own     % of our outstanding ordinary shares and will have provided     % of the total amount paid to fund our company.

The discussion and tables above assume no exercise of any outstanding share options or stock appreciation rights other than 209,750 ordinary shares which have been issued upon exercise of options prior to September 30, 2013. As of September 30, 2013, there were 2,486,500 ordinary shares issuable upon exercise of outstanding share options at a weighted average exercise price of $0.41 per share, and there were 37,232 ordinary shares available for future issuance upon the exercise of future grants under our share option plan. As of September 30, 2013, a total of 2,375,000 stock appreciation rights were outstanding, and 358,482 additional stock appreciation rights were available to be granted at that time. Stock appreciation rights may be settled in cash or ordinary shares on a one-for-one basis, at our option. The maximum number of ordinary shares that may be issued under the stock appreciation rights scheme is 2,733,482. Certain of our existing shareholders will have options to acquire an additional 5,776,662 ordinary shares at an exercise price of $2.6659 (these options are currently exercisable to purchase 5,776,662 preference shares but will become options to purchase 5,776,662 ordinary shares in connection with this offering). To the extent that any of these options is exercised or we elect to issue ordinary shares to settle exercises of stock appreciation rights, there will be further dilution to new investors.

 

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DIVIDEND POLICY

Since our incorporation, we have not declared or paid any dividends on any of our ordinary shares. We currently intend to retain our earnings to finance the development and growth of our business and operations as well as expand our business and do not currently anticipate paying dividends on our ordinary shares in the near future.

Under Cypriot law and our Articles of Association, dividends may only be paid out of net accumulated profits. Dividends may be declared at a general meeting of shareholders, but no dividend may exceed the amount recommended by the directors. In addition, the directors may on their own declare and pay interim dividends. The directors may, before recommending any dividend, set aside out of our profits such sums as they think proper as a reserve or reserves.

No distribution of dividends may be made when on the closing date of the last fiscal year, the net assets, as set out in our annual accounts are, or following such a distribution would become, lower than the amount of the subscribed share capital plus those reserves which may not be distributed under law or our Articles of Association.

Interim dividends can only be paid if interim accounts are prepared showing that funds available for distribution are sufficient and the amount to be distributed may not exceed the total profits made since the end of the most recent completed fiscal year for which the annual accounts have been prepared, plus any profits brought forward and sums drawn from reserves available for this purpose, minus any losses brought forward and sums to be placed to reserve pursuant to the requirements of the law and our Articles of Association.

As NW18 HSN Holdings Plc is a holding company, our ability to pay dividends to our shareholders will depend on the availability of dividends from our subsidiary. As of the date of this prospectus, our subsidiary has not paid any cash dividends on its equity shares. Dividends other than in cash are not permitted under Indian law. Our subsidiary is liable to pay dividend distribution tax in India at an effective rate of 16.99% (including applicable tax, which is an Indian education tax, and surcharge).

Under Indian law, a company declares dividends upon a recommendation by its board of directors and approval by a majority of the shareholders at the annual general meeting of shareholders. However, while final dividends can be paid out by a company only after such dividends have been recommended by the board of directors and approved by shareholders, interim dividends can be paid out with only a recommendation by the board of directors. The shareholders have the right to decrease but not to increase any dividend amount recommended by the board of directors. Under Indian law, shares of a company belonging to the same class must receive equal dividend treatment.

Under the Companies Act, a company is permitted to declare or pay dividends in any year from profits for that year or out of profits for any previous financial year(s) after providing for depreciation. A company may, before declaration of any dividend in any financial year, transfer such percentage of its profits for that financial year as it may consider appropriate to the reserves of the company.

Further, under the Companies Act and applicable rules thereunder, where, owing to inadequacy or absence of profits in any financial year, a company proposes to declare dividends out of the accumulated profits earned in the previous years and transferred to the reserves, such declaration of dividend shall not exceed the average of the rates at which dividend was declared by it in the three years immediately preceding that year. However, such restriction on the rate of dividend shall not apply to a company which has not declared any dividend in each of the three preceding financial years.

The total amount permitted to be drawn from accumulated profits shall not exceed one-tenth of the sum of a company’s paid-up share capital and free reserves as of the latest audited financial statements, and such amount drawn shall first be utilized to set off the losses incurred in such financial year before any dividend in respect of equity shares is declared. Further, the balance of reserves after such withdrawal shall not fall below 15% of a company’s paid up share capital as appearing in the latest audited financial statements.

 

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In addition, a company shall not declare dividends unless carried over losses and depreciation not provided in the previous year are set off against profit of the company of the current year.

Because our Indian subsidiary did not have accumulated or current profits in fiscal year 2013, it would not have been able to pay a dividend to our holding company. Under the terms of our subsidiary’s current credit facilities from The Ratnakar Bank Limited, our subsidiary will be required to obtain the bank’s written consent prior to declaring and paying any dividends. We intend to repay the bank loan fully out of the proceeds of this offering, and thereafter our subsidiary will not be subject to this restriction on dividends.

 

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EXCHANGE RATES

Our consolidated financial statements and other financial data included in this prospectus are presented in US dollars. Our business and operations are primarily conducted in India through our subsidiary, TV18 Home Shopping Network Limited. The functional currency of our subsidiary is Indian rupees and its revenues and expenses are denominated in that currency. We report our consolidated financial results in US dollars. The conversion of Indian rupees into US dollars in this prospectus is based on the noon buying rate in The City of New York for cable transfers of Indian rupees as certified for customs purposes by the Federal Reserve Bank of New York. For your convenience, unless otherwise noted, all translations from Indian rupees to US dollars and from US dollars to Indian rupees in this prospectus were made at a rate of LOGO 62.58 to $1.00, the noon buying rate in effect as of September 30, 2013. We make no representation that any Indian rupee or US dollar amounts referred to in this prospectus could have been or could be converted into US dollars or Indian rupees, as the case may be, at any particular rate or at all. The effects of foreign currency translation adjustments are included as a component of other comprehensive income in our shareholders’ equity.

The following table sets forth, for each of the periods indicated, the low, average, high and period-end noon buying rates in The City of New York for cable transfers, in Indian rupees per US dollar, as certified for customs purposes by the Federal Reserve Bank of New York. These rates are provided solely for your convenience and are not necessarily the exchange rates that we used in this prospectus or will use in the preparation of our periodic reports or any other information to be provided to you. On March 28, 2014 the Indian rupee-US dollar noon buying rate was LOGO 59.89 to $1.00.

 

Period

   Period End      Average (1)      High      Low  
     (Rs. per $1.00)  

Fiscal Year:

           

2008

     40.02         40.00         43.05         38.48   

2009

     50.87         46.32         51.96         39.73   

2010

     44.95         47.18         50.48         44.94   

2011

     44.54         45.46         47.49         43.90   

2012

     50.89         48.01         53.71         44.00   

2013

     54.52         54.48         57.13         50.64   

Six Months Ended September 30, 2013:

     62.58         59.79         68.80         53.65   

Month:

           

September 2013

     62.58         63.65         67.71         61.68   

October 2013

     61.61         61.61         62.46         61.07   

November 2013

     62.39         62.52         63.73         61.74   

December 2013

     61.92         61.81         62.38         60.87   

January 2014

     62.63         62.11         63.09         61.45   

February 2014

     61.78         62.18         62.63         61.78   

 

Note:

(1)   Annual and six-month averages are calculated using the average of the noon buying rates on the last business day of each month during the relevant period. Monthly averages are calculated using the average of the daily noon buying rates during the relevant month.

 

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SELECTED CONSOLIDATED FINANCIAL AND OTHER DATA

The following selected consolidated statement of comprehensive income and loss data for fiscal years ended March 31, 2011, 2012 and 2013 and the selected consolidated statement of financial position data as of March 31, 2011, 2012 and 2013 have been derived from our audited consolidated financial statements. The selected consolidated statement of comprehensive income and loss data for the six months ended September 30, 2012 and 2013 and the selected consolidated statement of financial position data as of September 30, 2013 have been derived from our interim unaudited consolidated financial statements. The financial data set forth below should be read in conjunction with, and are qualified by reference to, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and the consolidated financial statements and notes thereto included elsewhere in this prospectus. Our consolidated financial statements are prepared and presented in accordance with IFRS as issued by the IASB. Our historical results do not necessarily indicate results expected for any future period.

Our India-incorporated operating subsidiary prepares financial statements in accordance with Indian Generally Accepted Accounting Principles, or Indian GAAP. We have adopted IFRS as issued by the IASB with a transition date of April 1, 2009 and have prepared consolidated financial statements in accordance with IFRS as issued by the IASB with effect from that date.

 

    Fiscal Year     Six Months Ended September 30  
    2011     2012     2013     2012     2013  
    (in thousands, except per share data and number of shares)  

Consolidated Statement of Comprehensive Income (Loss) Data:

         

Revenue from operations:

         

Television

  $ 18,842.5      $ 20,494.2      $ 32,325.8      $ 11,984.7      $ 21,524.0   

Internet

    351.4        3,963.4        8,361.0        3,333.4        4,075.3   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total revenue from operations

    19,194.0        24,457.7        40,686.7        15,318.0        25,599.3   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Employee benefit expense

    (6,250.1     (8,565.3     (9,788.0     (4,304.2     (6,254.3

Freight and collection expenses

    (6,614.5     (11,831.2     (19,511.0     (7,743.7     (11,760.9

Carriage fees

    (5,254.4     (6,196.8     (5,574.3     (2,725.1     (2,746.3

Airtime expenses

    (631.1     (264.8     (460.9     (138.2     (248.1

Call center expenses

    (2,027.0     (3,378.8     (2,772.2     (1,348.3     (1,505.3

Advertisement and business promotion expenses

    (3,854.7     (7,440.2     (11,957.3     (4,694.4     (4,529.7

Other operating expenses

    (7,357.8     (8,282.0     (10,577.4     (4,222.4     (7,064.5

Depreciation and amortization

    (989.6     (1,249.7     (1,380.1     (625.4     (662.9
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Results from operating activities

    (13,785.2     (22,751.1     (21,334.5     (10,483.7     (9,172.7
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Finance income

    1,159.5        1,092.7        1,946.2        949.3        3,146.2   

Finance costs

    (51.0     (884.3     (6,110.9     (1,699.6     (3,801.3

Income tax expense

    (1.5     —          (260.2     (105.1     (748.9
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Loss after tax

    (12,678.2     (22,542.5     (25,759.4     (11,339.1     (10,576.7
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Exchange differences on translating foreign operations

    37.4        (2,105.8     (727.5     (824.6     (1,663.7
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total comprehensive loss for the year attributable to our owners

  $ (12,640.8   $ (24,648.3   $ (26,486.9   $ (12,163.7   $ (12,240.4
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Loss per share (basic and diluted)

    (0.18     (0.33     (0.30     (0.14     (0.12

Weighted average number of ordinary shares outstanding (basic and diluted)

    41,923,401        41,923,401        45,911,512        45,374,101        46,518,415.0   

Pro forma loss per ordinary share (basic and diluted)(1) (unaudited)

        (0.18)          (0.08

Pro forma weighted average number of ordinary shares outstanding (basic and diluted)(1) (unaudited)

        123,641,284          123,779,624   

 

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Note:

(1)   Our pro forma loss per share (basic and diluted) and pro forma weighted average number of ordinary shares outstanding (basic and diluted) have been calculated assuming that the following all occurred on a “hypothetical basis” on April 1, 2012: (i) our May 2012 share capital reorganization; (ii) our April 2013 and October 2013 issuances of Class O preference shares, options to acquire Class O preference shares (but not the conversion of such options) and related subordinated loans; (iii) the issuance of compulsorily convertible preference shares in December 2013 by our Indian subsidiary and the repayment in full of our subordinated loans with proceeds therefrom; (iv) the full funding of our partially paid preference shares and warrants, conversion of the convertible preference shares of our Indian subsidiary into ordinary shares of our Indian subsidiary and the purchase of these ordinary shares by our holding company from the funding proceeds, all of which is expected to occur on or shortly after the completion of this offering; and (v) the conversion of all our preference shares and warrants into 77,261,209 ordinary shares, which, with respect to the fully paid preference shares and warrants, will occur by the completion of this offering and, with respect to the partially paid preference shares and warrants, will occur shortly after the completion of this offering. For more information on our share capital, including our May 2012 share capital reorganization, see “Description of Share Capital,” and for more information on the capital transactions described in (iv) and (v) above, see the last paragraph of “Use of Proceeds.”

 

     Fiscal Year     Six Months Ended
September 30
 
     2011     2012     2013     2012     2013  
     (in thousands)  

Other Financial Data:

          

Adjusted EBITDA(1)

   $ (11,440.7   $ (20,932.1   $ (19,200.1   $ (9,807.3   $ (7,636.8

 

Note:

(1)   Adjusted EBITDA is a non-IFRS financial measure. We define adjusted EBITDA as profit (loss) after tax adjusted to exclude finance income, finance costs, depreciation and amortization, income tax expense, and non-cash charges for share based compensation. Please see “— Adjusted EBITDA” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations — Adjusted EBITDA” for more information as to the limitations of using non-IFRS measures and for the reconciliation of adjusted EBITDA to our loss after tax, the most directly comparable financial measure calculated in accordance with IFRS.

Employee share-based payment expense included in the consolidated statement of operations data above was as follows:

 

     Fiscal Year      Six Months
Ended
September 30
 
     2011      2012      2013      2012      2013  
     (in thousands)  

Employee share-based payment expense

   $ 1,354.9       $ 569.1       $ 754.3       $ 50.9       $ 872.9   

 

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     March 31     September 30  
     2011      2012     2013     2013  
     (in thousands)  

Consolidated Statement of Financial Position Data:

         

Property, plant and equipment

   $ 3,986.8       $ 3,130.5      $ 2,749.1      $ 5,952.6   

Current tax assets

     1,616.1         2,162.3        3,248.7        6,008.1   

Trade and other receivables

     639.1         1,107.4        2,734.5        2,668.2   

Other receivables due from courier agencies

     2,846.1         4,196.6        9,258.0        7,855.1   

Advances recoverable

     1,991.8         4,152.7        8,839.9        17,151.7   

Cash and cash equivalents

     1,873.1         1,449.1        626.7        1,147.1   

Total assets

     22,371.0         21,795.6        31,983.6        44,881.8   

Total equity (deficit)

     14,721.9         (1,304.2 )      (28,276.0     (34,299.3

Loans and borrowings (current and non-current)

     21.7         11,313.1        37,759.8        41,231.9   

Trade payables

     2,669.0         6,264.5        8,474.5        8,773.8   

Provision for expenses

     3,607.0         3,666.2        9,419.4        11,211.6   

Financial liabilities at fair value through profit or loss

     —           —          —          14,790.1   

Derivative financial liabilities

     —           180.0        1,139.6        504.0   

Total liabilities

     7,649.1         23,099.8        60,259.6        79,181.2   

Total equity (deficit) and liabilities

   $ 22,371.0       $ 21,795.6      $ 31,983.6      $ 44,881.8   

 

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Other Data

The following table sets forth for the periods indicated, certain financial and other data we use to evaluate aspects of overall transaction activity in our channels and the financial performance of our business. For details on how these metrics are calculated, see “Management’s Discussion and Analysis of Financial Condition and Results of Operations — Key Operating Metrics.”

 

     Fiscal Year     Six Months Ended
September 30
 
     2011     2012     2013     2012     2013  
     (in thousands, except percentages and average order value)  

Consolidated:

          

Cumulative consumer base

     2,393.4        4,006.3        6,552.5        5,159.6        7,928.4   

Gross transaction value ($)

     62,569.2        108,547.0        166,458.9        69,801.4        94,593.3   

Gross transaction value ( LOGO )(1)

     2,852,529        5,223,279        9,077,004        3,832,795        5,689,790   

Average gross commission

     30.5     22.5     24.3     21.9     26.8

Average order value ($)

     49.3        37.9        32.8        30.0        34.0   

Average order value ( LOGO )(1)

     2,247        1,824        1,787        1,644        2,046   

Repeat business rate

     34.9     39.9     46.7     42.7     45.4

Television:

          

Gross transaction value ($)

     60,758.6        77,740.3        110,900.8        44,534.5        71,431.5   

Gross transaction value ( LOGO )(1)

     2,769,984        3,740,865        6,047,423        2,445,392        4,296,603   

Average gross commission

     30.8     26.3     29.0     26.9     29.9

Average order value ($)

     49.5        45.1        43.7        43.4        38.6   

Average order value ( LOGO )(1)

     2,255        2,171        2,383        2,381        2,319   

Internet:

          

Gross transaction value ($)

     1,810.6        30,806.6        55,558.1        25,266.9        23,161.9   

Gross transaction value ( LOGO )(1)

     82,544        1,482,413        3,029,580        1,387,403        1,393,186   

Average gross commission

     19.4     12.8     15.0     13.2     17.2

Average order value ($)

     44.1        27.0        21.9        19.4        25.0   

Average order value ( LOGO )(1)

     2,011        1,299        1,191        1,064        1,501   

 

Note:

(1)   Figures in Indian rupees are calculated from the dollar figures by multiplying each corresponding U.S. dollar line item by the average rupee/dollar exchange rate for the relevant period. We believe that the rupee figures are useful in showing organic trends in our gross transaction value and average order value for the relevant periods, as sales through our platform are denominated in Indian rupees. The rupee figures, however, do not reflect the impact of changes in the rupee/dollar exchange rate. See “Management’s Discussion and Analysis of Financial Condition and Results of Operations — Factors Affecting Our Results of Operations — U.S. Dollar-Indian Rupee Exchange Rate” below for the average rupee/dollar exchange rates for recent periods and for more information regarding the implications of volatility in the exchange rate between the U.S. dollar and Indian rupee on our financial results.

Adjusted EBITDA

To provide investors with additional information regarding our financial results, we have presented adjusted EBITDA, a non-IFRS financial measure. We have provided below a reconciliation of adjusted EBITDA to our loss after tax, the most directly comparable IFRS financial measure.

We have presented adjusted EBITDA in this prospectus because it is a supplement measure used by our management and board of directors to understand and evaluate our core operating performance and trends, to prepare and approve our annual budget, to develop short and long-term operational plans, and to determine bonus payouts. We define adjusted EBITDA as profit (loss) after tax adjusted to exclude finance income, finance costs,

 

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depreciation and amortization, income tax expense and non-cash charges for share based compensation. In particular, we believe that the exclusion of the expenses eliminated in calculating adjusted EBITDA can provide a useful measure for period-to-period comparisons of our core business. We believe that adjusted EBITDA provides useful information to investors and others in understanding and evaluating our operating results in the same manner as our management and board of directors.

Our use of adjusted EBITDA has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our financial results as reported under IFRS. Some of these limitations are as follows:

 

   

although depreciation and amortization of property and equipment are non-cash charges, the assets being depreciated and amortized may have to be replaced in the future, and adjusted EBITDA does not reflect cash capital expenditure requirements for such replacements or for new capital expenditure requirements;

 

   

adjusted EBITDA does not reflect: (1) changes in, or cash requirements for, our working capital needs; (2) the potentially dilutive impact of equity-based compensation; or (3) tax payments that may represent a reduction in cash available to us; and

 

   

other companies, including companies in our industry, may calculate adjusted EBITDA or similarly titled measures differently, which reduces its usefulness as a comparative measure.

Because of these and other limitations, you should consider adjusted EBITDA along with other IFRS-based financial performance measures, including various cash flow metrics, profit or loss after tax, and our other IFRS financial results.

The following table presents a reconciliation of adjusted EBITDA to our loss after tax for each of the periods indicated:

 

     Fiscal Year     Six Months Ended
September 30
 
     2011     2012     2013     2012     2013  
     (in thousands)  

Loss after tax

   $ (12,678.2   $ (22,542.5   $ (25,759.4   $ (11,339.1   $ (10,576.7

Adjustments:

          

Finance income

     (1,159.5     (1,092.7     (1,946.2     (949.3     (3,146.2

Finance costs

     51.0        884.3        6,110.9        1,699.6        3,801.3   

Depreciation and amortization

     989.6        1,249.7        1,380.1        625.4        662.9   

Income tax expense

     1.5        —          260.2        105.1        748.9   

Share-based payment expense

     1,354.9        569.1        754.3        50.9        872.9   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Adjusted EBITDA

   $ (11,440.7   $ (20,932.1   $ (19,200.1   $ (9,807.3   $ (7,636.8
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

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MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION

AND RESULTS OF OPERATIONS

You should read the following discussion and analysis of our financial condition and results of operations in conjunction with the section entitled “Selected Consolidated and Other Financial Data,” and our consolidated financial statements and the related notes included elsewhere in this prospectus. This discussion contains forward-looking statements and involves numerous risks and uncertainties, including, but not limited to, those described in the “Risk Factors” section of this prospectus. Actual results could differ materially from those contained in any forward-looking statements.

Overview

We operate a leading digital commerce platform in India, with a combined reach of over 250 million consumers, accessed through our integrated television, Internet and mobile device channels. We provide Indian consumers with a high quality and integrated shopping experience that combines value, fun, entertainment and simplicity, which we believe to be superior to what is commonly available to them. We are focused on the Indian retail market which remains highly fragmented and is dominated by small stores with limited availability and selection of high-quality goods. Since the launch of our service in 2008, we have built an end-to-end digital commerce platform providing Indian consumers access to over 1,000 brands, supported by our pan-India delivery reach and dedicated 24/7 multi-lingual customer service. Using our platform, international and domestic brands are able to efficiently and effectively demonstrate, market and sell existing as well as new products to consumers across India. Our position as the largest pan-India television shopping channel (based on publicly available financial information) has enabled us to establish ourselves as a trusted brand, with over 8.9 million consumers who have placed orders with us since our launch.

Key highlights of our history are as follows:

 

   

In April 2008, we launched our HomeShop18 television channel, reaching 0.7 million television households across India.

 

   

By October 2009, we had served over one million cumulative consumers, with over 1.3 million orders shipped.

 

   

In January 2011, we launched our Internet channel, www.HomeShop18.com.

 

   

By September 2011, we had served over three million cumulative consumers, with over 5.0 million orders shipped.

 

   

In August 2012, we launched our mobile website, m.HomeShop18.com.

 

   

By September 2012, we had served over five million cumulative consumers, with over 9.9 million orders shipped.

 

   

In February 2013, we launched our iOS and Android Apps.

 

   

In August 2013, we launched our new television studio and updated our website integrating content and sale events across both channels more closely.

 

   

In August 2013, we recorded more than 10 million unique visitors to our website.

 

   

By September 2013, our television channel reached more than 66.5 million households across India.

 

   

By October 2013, we had served over 8.3 million cumulative consumers, with over 17.3 million orders shipped.

 

   

In October 2013, we had more than 1,200 call center agents at our call center for sales and order processing.

 

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By December 2013, our iOS and Android Apps for mobiles had been downloaded more than 290,000 times.

 

   

By December 2013, we were able to deliver in more than 3,000 towns and over 18.9 million orders were placed on our platform.

We currently report our results in two business segments — (i) our television business, which includes commission income generated from our Sourcing Partners based on sales through the broadcast of our “HomeShop18” television channel and (ii) our Internet business, which includes commission income generated from our Sourcing Partners based on sales through our website, www.HomeShop18.com, and our mobile website, m.HomeShop18.com and mobile applications.

Our revenue from operations is primarily generated from our gross commissions, which comprise the fees we charge our Sourcing Partners for products sold through our platform as well as reimbursement of some of our freight and collection expenses from certain Sourcing Partners. Our digital commerce platform facilitates the sale of products by our Sourcing Partners directly to consumers. We do not own or sell any products. We charge commission on the sale of products that are sold through our digital commerce platform. As a result, we do not have any warehousing or inventory costs or costs related to storage infrastructure. Our revenue from operations has grown from $19.2 million for fiscal year 2011 to $24.5 million for fiscal year 2012 and $40.7 million for fiscal year 2013. Our revenue from operations reached $25.6 million in the six months ended September 30, 2013, compared to revenue of $15.3 million in the six months ended September 30, 2012.

We refer to the total value of all products sold by Sourcing Partners through our platform during a particular period, net of related returns, as gross transaction value for such period. We believe that gross transaction value is an important metric for our business as it demonstrates the overall scale of our operations. Our gross transaction value has grown from $62.6 million for fiscal year 2011 to $108.5 million for fiscal year 2012 and $166.5 million for fiscal year 2013. Our gross transaction value reached $94.6 million in the six months ended September 30, 2013, compared to gross transaction value of $69.8 million in the six months ended September 30, 2012.

The currency of presentation of our financial statements is the U.S. dollar. However, the functional currency of our operating subsidiary is the Indian rupee, as our business is operated in India. We generate our revenue in Indian rupees and substantially all of our costs are borne and recognized in Indian rupees. Substantially all of our assets and liabilities are also denominated in Indian rupees. From time to time, changes in the exchange rate between the U.S. dollar and Indian rupee will cause our results of operations, as stated in U.S. dollars in our financial statements, to differ significantly from the underlying rupee value of these results. We believe that the rupee figures for gross transaction value and revenue from operations are useful in showing organic trends in gross transaction value and revenue from operations, as sales of products through our platform are all made in rupees. The rupee figures, however, do not reflect the impact of changes in the rupee/dollar exchange rate. See “— Factors Affecting Our Results of Operations — U.S. Dollar-Indian Rupee Exchange Rate” below for more information regarding the implications of volatility in the exchange rate between the U.S. dollar and Indian rupee on our financial results.

The tables below show revenue by business segment and consolidated revenue from operations for the past three fiscal years and for the six months ended September 30, 2012 and 2013. In these tables, as our Internet business was launched in January 2011, results for fiscal year 2011 include only one quarter of Internet operations while results for fiscal year 2012 include the first full year of Internet operations. Where a figure is not meaningful as a result of limited period of operations, we have replaced the figure in the table with “NM” for not meaningful.

 

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The following two tables show revenue from operations in U.S. dollars and Indian rupees for the periods indicated:

Revenue from Operations (in U.S. Dollars)

 

     Fiscal Year      Six Months Ended
September 30
 
     2011      2012      2013      2012      2013  
     (in thousands)  

Television

   $ 18,842.5       $ 20,494.2         32,325.8       $ 11,984.7       $ 21,524.0   

Internet

     351.4         3,963.4         8,361.0         3,333.4         4,075.3   
  

 

 

    

 

 

    

 

 

    

 

 

    

 

 

 

Consolidated revenue from operations

   $ 19,194.0       $ 24,457.7       $ 40,686.7       $ 15,318.0       $ 25,599.3   
  

 

 

    

 

 

    

 

 

    

 

 

    

 

 

 

Revenue from Operations (in Rupees)

 

     Fiscal Year      Six Months Ended
September 30
 
     2011      2012      2013      2012      2013  
     (in thousands)  

Television

     LOGO 859,030.9         LOGO 986,183.3         LOGO 1,762,723.3         LOGO 658,077.5         LOGO 1,294,669.7   

Internet

     16,022.5         190,721.1         455,925.0         183,034.6         245,126.6   
  

 

 

    

 

 

    

 

 

    

 

 

    

 

 

 

Consolidated revenue from operations

     LOGO 875,053.4         LOGO 1,176,904.4         LOGO 2,218,648.3         LOGO 841,112.1         LOGO 1,539,796.3   
  

 

 

    

 

 

    

 

 

    

 

 

    

 

 

 

The following two tables show changes in revenue from operations in U.S. dollars and Indian rupees for the periods indicated:

Revenue from Operations (on a U.S. Dollar Basis)

 

     % Change Between
Fiscal Years
    % Change
Between Six-Month
Period Ended
September 30,
 
     2011-2012     2012-2013     2012-2013  

Television

     8.8     57.7     79.6

Internet

     NM        111.0        22.3   

Consolidated revenue from operations

     27.4     66.4     67.1

Revenue from Operations (on a Rupee Basis)

 

     % Change Between
Fiscal Years
    % Change
Between Six-Month
Period Ended
September 30,
 
     2011-2012     2012-2013     2012-2013  

Television

     14.8     78.7     96.7

Internet

     NM        139.1        33.9   

Consolidated revenue from operations

     34.5     88.5     83.1

 

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The following table shows the contribution of our television channel and website to revenue from operations for the periods indicated:

Revenue from Operations (Segment Contribution)

 

     Fiscal Year     Six Months
Ended
September 30
 
     2011     2012     2013     2012     2013  

Television

     98.2     83.8     79.5     78.2     84.1

Internet

     1.8        16.2        20.5        21.8        15.9   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Consolidated revenue from operations

     100.0     100.0     100.0     100.0     100.0
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Key Operating Metrics

We regularly evaluate a number of key metrics, including those described below, to evaluate aspects of overall transaction activity of our channels, monitor the financial performance of our business and to aid our strategic planning. Please note that the definitions we employ may differ from definitions used by other companies, including those in the digital commerce industry.

Gross Transaction Value

Gross transaction value refers to the total value of all products sold by Sourcing Partners through our platform during the relevant period, net of related returns. Related returns are only measured in the relevant period, so that subsequent returns are not netted against gross transaction value. We believe gross transaction value is an important measure in addition to revenue from operations as it is indicative of the overall scale of our operations.

The tables below show gross transaction value by business segment and consolidated gross transaction value for the past three fiscal years and for the six months ended September 30, 2012 and 2013. In these tables, as our Internet business was launched in January 2011, results for fiscal year 2011 include only one quarter of Internet operations while results for fiscal year 2012 include the first full year of Internet operations. Where a figure is not meaningful as a result of limited period of operations, we have replaced the figure in the table with “NM” for not meaningful.

The following two tables show gross transaction value in U.S. dollars and Indian rupees for the periods indicated:

Gross Transaction Value (in U.S. Dollars)

 

     Fiscal Year      Six Months Ended
September 30
 
     2011      2012      2013      2012      2013  
     (in thousands)  

Television

   $ 60,758.6       $ 77,740.3       $ 110,900.8       $ 44,534.5       $ 71,431.5   

Internet

     1,810.6         30,806.7         55,558.1         25,266.9         23,161.9   
  

 

 

    

 

 

    

 

 

    

 

 

    

 

 

 

Consolidated gross transaction value

   $ 62,569.2       $ 108,547.0       $ 166,458.9       $ 69,801.4       $ 94,593.3   
  

 

 

    

 

 

    

 

 

    

 

 

    

 

 

 

 

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Gross Transaction Value (in Rupees)

 

     Fiscal Year      Six Months Ended September 30  
     2011      2012      2013      2012      2013  
     (in thousands)  

Television

     LOGO 2,769,984.9         LOGO 3,740,865.6         LOGO 6,047,423.9         LOGO 2,445,392.0         LOGO 4,296,603.4   

Internet

     82,544.8         1,482,413.7         3,029,580.8         1,387,403.7         1,393,186.6   
  

 

 

    

 

 

    

 

 

    

 

 

    

 

 

 

Consolidated gross transaction value

     LOGO 2,852,529.7         LOGO 5,223,279.4         LOGO 9,077,004.6         LOGO 3,832,795.8         LOGO 5,689,790.0   
  

 

 

    

 

 

    

 

 

    

 

 

    

 

 

 

The following two tables show changes in gross transaction value in U.S. dollars and Indian rupees for the periods indicated:

Change in Gross Transaction Value (on a U.S. Dollar Basis)

 

     % Change Between
Fiscal Years
    % Change
Between Six-Month
Period Ended
September 30,
 
     2011-2012     2012-2013     2012-2013  

Television

     27.9     42.7     60.4

Internet

     NM        80.3        (8.3

Consolidated gross transaction value

     73.5     53.4     35.5

Change in Gross Transaction Value (on a Rupee Basis)

 

     % Change Between
Fiscal Years
    % Change
Between Six-Month
Period Ended
September 30,
 
     2011-2012     2012-2013     2012-2013  

Television

     35.1     61.7     75.7

Internet

     NM        104.4        0.4   

Consolidated gross transaction value

     83.1     73.8     48.5

The following table shows the contribution of our television channel and website to gross transaction value for the periods indicated:

Gross Transaction Value (Segment Contribution)

 

     Fiscal Year     Six Months
Ended
September 30
 
     2011     2012     2013     2012     2013  
     (in thousands)  

Television

     97.1     71.6     66.6     63.8     75.5

Internet

     2.9        28.4        33.4        36.2        24.5   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Consolidated gross transaction value

     100.0     100.0     100.0     100.0     100.0
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

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Other Key Operating Metrics

Cumulative consumer base is the aggregation of all unique caller phone numbers for call center orders and unique email addresses for orders that have been placed through our platform. We view cumulative consumer base as an indicator for our overall consumer reach, our penetration of the Indian consumer market and the target consumer base for various targeted promotions aimed at generating repeat orders.

Average gross commission refers to the sum of our revenue from commissions and reimbursement of freight and collection expenses as a percentage of gross transaction value for the relevant period. We believe that average gross commission is an important indicator as it serves as a proxy for gross margin in our business, reflecting the impact of product mix, pricing ability and sourcing scale in our business as well as overall pricing trends.

Average order value is obtained by dividing gross transaction value by the corresponding number of orders executed through our platform in the relevant period. We monitor our average order value as it is an important indicator relating to product mix as well as order profitability.

Repeat business rate refers to the total value of orders (which is equivalent to gross transaction value without netting out returns or cancellation of orders) placed by consumers through our platform in a relevant period who also placed at least one order in the prior 12-month period, expressed as a percentage of the total value of orders placed through our platform during the same relevant period. Our repeat business rate provides us with an indication for overall customer satisfaction as well as customer lifetime value.

The following table sets forth annual and interim figures for the foregoing metrics both on U.S. dollar and rupee basis. Please see “— Quarterly Financial Information” for quarterly figures for these metrics.

 

     Fiscal Year     Six Months Ended
September 30
 
      2011     2012     2013     2012     2013  
     (in thousands, except percentages and average order value)  

Consolidated:

          

Cumulative consumer base

     2,393.4        4,006.3        6,552.5        5,159.6        7,928.4   

Gross transaction value ($)

     62,569.2        108,547.0        166,458.9        69,801.4        94,593.3   

Gross transaction value ( LOGO )(1)

     2,852,529        5,223,279        9,077,004        3,832,795        5,689,790   

Average gross commission

     30.5     22.5     24.3     21.9     26.8

Average order value ($)

     49.3        37.9        32.8        30.0        34.0   

Average order value ( LOGO )(1)

     2,247        1,824        1,787        1,644        2,046   

Repeat business rate

     34.9     39.9     46.7     42.7     45.4
          

Television:

          

Gross transaction value ($)

     60,758.6        77,740.3        110,900.8        44,534.5        71,431.5   

Gross transaction value ( LOGO )(1)

     2,769,984        3,740,865        6,047,423        2,445,392        4,296,603   

Average gross commission

     30.8     26.3     29.0     26.9     29.9

Average order value ($)

     49.5        45.1        43.7        43.4        38.6   

Average order value ( LOGO )(1)

     2,255        2,171        2,383        2,381        2,319   
          

Internet:

          

Gross transaction value ($)

     1,810.6        30,806.6        55,558.1        25,266.9        23,161.9   

Gross transaction value ( LOGO )(1)

     82,544        1,482,413        3,029,580        1,387,403        1,393,186   

Average gross commission

     19.4     12.8     15.0     13.2     17.2

Average order value ($)

     44.1        27.0        21.9        19.4        25.0   

Average order value ( LOGO )(1)

     2,011        1,299        1,191        1,064        1,501   

 

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Note:

(1)   Figures in Indian rupees are calculated from the dollar figures by multiplying each corresponding U.S. dollar line item by the average rupee/dollar exchange rate for the relevant period. We believe that the rupee figures are useful in showing organic trends in our gross transaction value and average order value for the relevant periods, as sales through our platform are denominated in Indian rupees. The rupee figures, however, do not reflect the impact of changes in the rupee/ U.S. dollar exchange rate. See “— Factors Affecting Our Results of Operations — U.S. Dollar-Indian Rupee Exchange Rate” below for the average rupee/dollar exchange rates for recent periods and for more information regarding the implications of volatility in the exchange rate between the U.S. dollar and Indian rupee on our financial results.

Adjusted EBITDA

Adjusted EBITDA is a non-IFRS financial measure defined by us as net income (loss) adjusted to exclude income tax expense, depreciation and amortization and non-cash charges for share based compensation. We have presented adjusted EBITDA in this prospectus because it is a supplement measure used by our management and board of directors to understand and evaluate our core operating performance and trends, to prepare and approve our annual budget, to develop short and long-term operating plans and to determine bonus payouts. In particular, we believe that the exclusion of the expenses eliminated in calculating adjusted EBITDA can provide a useful measure for period-to-period comparisons of our core business. We believe that adjusted EBITDA provides useful information in understanding and evaluating our operating results. Please see “Selected Consolidated Financial and Other Data — Adjusted EBITDA” for information regarding the limitations of using adjusted EBITDA as a financial measure and for a reconciliation of adjusted EBITDA to our loss after tax, the most directly comparable financial measure calculated in accordance with IFRS.

The following table sets forth our adjusted EBITDA for the periods indicated:

 

      Fiscal Year     Six Months Ended
September 30
 
      2011     2012     2013     2012     2013  
      (in thousands)  

Consolidated:

          

Adjusted EBITDA

   $ (11,440.7   $ (20,932.1   $ (19,200.1   $ (9,807.3   $ (7,636.8

Employee share-based payment expense for these periods was as follows:

 

      Fiscal Year      Six Months Ended
September 30
 
      2011      2012      2013      2012      2013  
      (in thousands)  

Consolidated:

              

Employee share-based payment expense

   $ 1,354.9       $ 569.1       $ 754.3       $ 50.9       $ 872.9   

Consumer Cohort Analysis

In order to analyze progress in executing our growth strategy, we compile certain financial and operating data regarding digital and non-digital products sold through our platform. Digital products include mobile phones, cameras, computers and other electronic products that generally yield lower margins but that have traditionally helped us to attract new consumers to our platform. This is because digital products are usually standardized products that do not require a physical “see or touch” experience to result in a purchase decision by a consumer. Non-digital products comprise all other products sold through our platform which often yield higher margins, including but not limited to apparel, jewelry, home & kitchen and appliances.

 

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We believe that quarterly cohort analysis is an important metric for measuring our success in migrating consumers from lower margin digital products to higher margin non-digital products. A “cohort” for a given quarter consists of the new consumers that have executed transactions with us in that quarter. Based on their phone numbers (in the case of call center orders) and email addresses (in the case of orders placed over the Internet), consumers in these cohorts are tracked by us over subsequent quarters to study the nature of their repeat business with us.

Based on our cohort analysis, we believe that we have succeeded in driving repeat consumer interest to our platform and have leveraged this interest to migrate consumers to higher margin products. As we continue to attract new consumers to our platform, we believe they will follow a similar pattern as in the past, transitioning their purchases over time to include more non-digital products. However, the behavior of consumers in past cohorts is not necessarily indicative of the behavior of consumers in future cohorts.

The graphs below depict cohort trends beginning with the consumer cohort for the first quarter of fiscal year 2013. The graphs split total value of orders (which is equivalent to gross transaction value without netting off returns or cancellation of orders) attributable to a particular consumer cohort between digital and non-digital products, for both the quarter in which we believe consumers in this cohort first placed an order through us and the first quarter of fiscal year 2013:

 

LOGO

Factors Affecting Our Results of Operations

Gross Commissions

Both the commission rates for products sold through our platform and the reimbursements of freight and collection expenses are set through individual negotiations with Sourcing Partners, often on a product-by-product basis, and therefore vary over time and may include full or partial reimbursements of our actual freight and collection expenses. The commission rates on products and reimbursements of freight and collection expenses we are able to negotiate with our Sourcing Partners, and ultimately our gross commissions, depend on a number of factors, including the reach of our platform, coverage of our logistics network and the product categories and brands that our Sourcing Partners showcase on our platform. The table below sets forth the average gross commission rates on all products, by business segment, for the past three fiscal years and the six months ended September 30, 2012 and 2013:

 

Average gross commission

   Fiscal Year     Six Months Ended
September 30
 
     2011     2012     2013     2012     2013  

Television

     30.8     26.3     29.0     26.9     29.9

Internet

     19.4     12.8     15.0     13.2     17.2

 

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We typically enter into framework agreements with our Sourcing Partners under which we agree to showcase their products on our platform in exchange for a commission. To date, we have not entered into contracts with our Sourcing Partners that guarantee the availability of merchandise with them or that obligate us to purchase or offer merchandise on a long-term or short-term basis. These contracts may generally be terminated by us upon 30 days’ notice.

We source products showcased on our platform from over 500 Sourcing Partners across India. For fiscal years 2011, 2012 and 2013 and for the six months ended September 30, 2012 and 2013, our top 10 Sourcing Partners accounted for approximately 65.8%, 77.4%, 69.5%, 68.6% and 66.6% respectively, of our gross transaction value. For those periods, the number of Sourcing Partners that each accounted for over 5.0% of our gross transaction value was, five, two, three, two and four respectively. For fiscal years, 2011, 2012 and 2013 and for the six months ended September 30, 2012 and 2013, North India Top accounted for 23.4%, 47.6%, 43.9%, 44.8%, and 15.8% of our gross transaction value, respectively. We attribute this increased concentration among Sourcing Partners to the success of a few companies such as North India Top in achieving economies and other benefits of scale and in developing high quality information technology and other infrastructure to support their operations and our platform.

In June 2013, two of our Sourcing Partners, North India Top and SMM experienced a fire at a warehousing facility located in the state of Haryana, which adversely impacted their ability to sell their products on our platform. As a result, the gross transaction value from North India Top declined from 43.9% for fiscal year 2013 to 15.8% for the six months ended September 30, 2013. As the contribution of other Sourcing Partners has increased while North India Top and SMM have been restoring their warehousing capabilities, we do not expect the fire at the facility located in Haryana to impact our results of operations beyond September 30, 2013.

Cost of Delivery and Average Order Value

We currently bear most of the costs of shipping products to consumers. Freight and collection expenses have been increasing, primarily on account of growth in transactions executed through our platform and also in part due to the rise in global fuel prices which has led to higher courier charges.

COD transactions, which comprised 88.5%, 85.8%, 80.6%, 80.7% and 85.4% of our total transactions in fiscal years 2011, 2012, 2013 and the six months ended September 30, 2012 and 2013 respectively, are typically costlier to us than non-COD transactions in which payments are made directly to us. Freight and collection expenses can be higher in COD transactions as a result of the significantly higher risk of return. COD transactions also require higher working capital costs and expose us to credit and other risks related to courier companies used by us for shipments and their collection agents.

Generally, we expect that as our average order value increases, our cost of delivery as a percentage of revenue from operations will decline, due to fewer shipments required to achieve a given level of revenue. Conversely, we expect that as our average order value declines, our cost of delivery as a percentage of revenue from operations will increase, due to more shipments required to achieve a given level of revenue.

Average order value in U.S. dollar terms declined significantly between fiscal years 2011 and 2012 and between fiscal years 2012 and 2013, largely due to effects of the commencement of operations of our Internet platform, which has had lower average order values than our television platform as well as the effects of the depreciation of the Indian rupee against the U.S. dollar, as all sales through our platforms are made in Indian rupees. In Indian rupee terms, while we still recorded declining average order value over these two periods, the level of decline was significantly less. In both U.S. dollar and Indian rupee terms, average order value increased between the six months ended September 30, 2012 and the six months ended September 30, 2013. See “— Key Operating Metrics” for more details on U.S. dollar and Indian rupee changes in average order value.

 

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U.S. Dollar-Indian Rupee Exchange Rate

The currency of presentation of our financial statements is the U.S. dollar. However, the functional currency of our operating subsidiary is the Indian rupee, as our business is situated in India. We generate our revenue in Indian rupees and substantially all of our costs are borne in Indian rupees. Substantially all of our assets and liabilities are also denominated in Indian rupees. Transactions in currencies other than the U.S. dollar are translated at the average exchange rate prevailing during the period when transaction took place. Monetary assets and liabilities in currencies other than the U.S. dollar are translated into U.S. dollars at the exchange rates at the applicable balance sheet date. Foreign exchange gains and losses resulting from the settlement of transactions and from the remeasurement of monetary items at year-end exchange rates are recognized in the profit or loss of the period in which they arise. For the purposes of consolidation, all income and expenses are translated at the average rate of exchange during the period covered by the applicable statement of income and assets and liabilities are translated at the exchange rate prevailing on the balance sheet date. When the U.S. dollar strengthens against the Indian rupee, our revenue and costs in Indian rupees converted to U.S. dollars decreases. When the U.S. dollar weakens, our revenue and costs in Indian rupees converted to U.S. dollars increases.

The average rate of exchange used for the purpose of converting Indian rupee income and expense items to U.S. dollars is based on the average of the month-end RBI reference rate for each month in the relevant period. The table below sets forth these average rupee/dollar exchange rates for the years ended March 31, 2011, 2012 and 2013 and the six months ended September 30, 2012 and 2013:

 

Fiscal year

  

Six months ended September 30

2011

  

2012

  

2013

  

2012

  

2013

          (Rs.per $1.00)          

45.59

   48.12    54.53    54.91    60.15

Recently, there have been periods of higher volatility in the Indian rupee and U.S. dollar exchange rate. In fiscal year 2013, the average value of the rupee depreciated 11.8% against the dollar vis-a-vis the average value of the rupee in fiscal year 2012. This volatility is illustrated in the table set forth in the section titled “Exchange Rates.”

For more details on the underlying rupee value of our income statement line items, see “— Overview” above and “— Results of Operations” below.

All of the net proceeds we receive from this offering will be in U.S. dollars. We expect to convert a substantial amount of these net proceeds into Indian rupees. An appreciation of the Indian rupee against the U.S. dollar between the time we receive the dollar net proceeds and when we convert them into rupees will reduce the total value of the offering to us. See “Risk Factors — Risks Related to Us and Our Industry.”

Developments in the Indian Economy and Indian Government Policies

Our business and operating results are affected by general economic factors in India, including economic growth, per capita disposable income and consumer discretionary spending, growth of Internet penetration and digital commerce, and government policies and initiatives affecting the retail industry. Our business strategy and planning are premised on continued favorable economic and industry trends. Indian economic growth has slowed considerably in the past year, which has dampened consumer discretionary spending. However, we believe the underlying trends of growing urbanization and strong growth in consumer discretionary spending remain in place. The Indian government has passed an ordinance mandating digitization of cable television services. We believe digitization will lead to an increased number of television viewers for channels in India. Digitization will enable the availability of a higher number of channels on television sets and with superior picture and sound quality. An increase in the number of available channels is expected to result in greater viewership of customized and differentiated content across local, regional and niche genres. We believe these factors will likely attract more viewers.

 

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Competitive Dynamics

Our business faces direct competition from other product distribution and retail channels, including television shopping companies, other Internet and mobile companies as well as physical stores and outlets. Some of our competitors may be better financed and willing to use their funds to drive down prices and margins. We believe competitive forces have a significant impact on consumer demand and pricing of products. This can adversely impact our access to products from Sourcing Partners, commission rates offered by them and certain operating costs.

Seasonality

Our business experiences seasonal fluctuations to a certain extent due to different calendar events and national and religious holidays. We tend to experience relatively higher revenue in the third quarter of our financial year, which coincides with several festivals and holidays such as Dusshera, Diwali and Christmas. We believe that we will continue to be subject to the effects of seasonality. As our business matures and our growth declines, the impact of this seasonality in our quarterly results may become more apparent.

Components of Revenue

Our revenue from operations comes primarily from commissions we charge for products sold through our platform by Sourcing Partners and from the reimbursement of freight and collection expenses by certain of our Sourcing Partners. In addition, we generate a small portion of our revenue from advertising and other promotional activities for third parties on our digital commerce platform. We refer to this as sponsorship and subscription income.

Our gross commissions comprise the commissions we charge for products sold through our platform by Sourcing Partners and the reimbursement of freight and collection expenses by certain of our Sourcing Partners. Beginning in November 2012, to reduce the complexity in our commercial arrangements with Sourcing Partners, we have begun to eliminate or significantly reduce the reimbursement of freight and collection expenses component of our gross commissions. As a result, reimbursement of freight and collection expenses as a percentage of our total revenue declined from 20.3% in the six months ended September 30, 2012 to 4.5% in the six months ended September 30, 2013. At the same time, our average gross commission rate increased from 21.9% in the six months ended September 30, 2012 to 26.8% in the six months ended September 30, 2013.

Components of Expenses

Operating Expenses

The following items comprise the components of our expenses:

 

   

Employee benefits expense. Employee benefits expense includes salaries, wages, allowances, bonuses, share-based payment expenses, staff welfare expenses and expenses related to employee benefit plans.

 

   

Freight and collection expenses. Freight and collection expenses include the amounts payable to courier companies for delivery (including returns) and (in the case of COD sales) payment collection services for products sold through our platform. Freight and collection expenses also include payment gateway charges, toll and state entry charges and packing and forwarding expenses.

 

   

Carriage fees. We pay DTH and cable television operators a fee to carry our television channel as part of their basic package of channels. We pay either a flat fee or, in some cases with DTH operators, the greater of a minimum fee or a commission, which is based on a percentage of the revenue generated and realized by us on products sold through our TV channel to the carrier’s subscriber base. Our distribution and affiliation agreements in effect as of March 31, 2012 generally had terms of one to three years.

 

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Airtime charges. In addition to our own television channel, we air television programs on other television channels. Airtime charges consist of fees paid to these television channels for airing our programs.

 

   

Call center expenses. Call center expenses have comprised largely of payments made under an outsourcing agreement to a third party, Magus, and managerial staff employed by us to manage this third party to whom we have outsourced call center operations. Magus currently operates out of facilities rented and maintained by us.

 

   

Advertisement and business promotion expenses. Advertisement and business promotion expenses include search engine marketing costs, redemptions of gift coupons that we issue to consumers from time to time as part of our promotional activities, and advertising and other costs associated with building our brand.

 

   

Other operating expenses. The significant components of other operating expenses include various production and programming costs associated with our television programs, as well as more general expenses such as rent, rates and taxes; communication expenses; travelling and conveyance; legal and professional fees and repairs and maintenance.

 

   

Depreciation and amortization. Depreciation and amortization expenses are taken against property, plant and equipment and intangible assets. Property, plant and equipment consist of leasehold improvements; information technology and office equipment; plant and machinery and electrical installations; furniture and fixtures; and vehicles. Our amortizable intangible assets generally consist of computer software.

Other Expenses, Income

 

   

Finance income and finance costs. Finance income consists of interest income from bank deposits and other financial assets, as well as gains from fair valuation of assets classified as held for trading. Finance costs consists of interest expenses for borrowings and defined benefit obligations and bank charges.

 

   

Income tax expense. Income tax expense comprises current tax and deferred tax. As we are loss-making, our income tax expense to date has been negligible, and we expect this to be the case so long as we continue to be loss-making. We have not recognized deferred tax assets on our tax losses because, as of September 30, 2013, we concluded, based on our latest approved budget forecast, that it was not probable that future taxable profit will be available against which we can utilize the benefits of such tax losses.

 

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Results of Operations

The following tables set forth a summary of our consolidated results of operations, as well as consolidated gross transaction value, for the periods indicated. This information should be read together with our consolidated financial statements and related notes included elsewhere in this prospectus. The results of operations in any period are not necessarily indicative of the results that may be expected for any future period.

The following table sets forth, for the past three fiscal years, results of operations data, as well as consolidated gross transaction value, on an actual basis. This table also shows the year-to-year percentage increase in this data, based on the U.S. dollar results as reported in our financial statements as well as based on the underlying rupee amounts that eliminate the impact of exchange rate volatility:

 

     Fiscal Year     % Increase Between
Fiscal Years(2)
 
     2011     2012     2013     2011-2012     2012-2013  
     (in thousands)     (dollar based)     (rupee based)     (dollar based)     (rupee based)  

Gross transaction value:

              

Television

   $ 60,758.6      $ 77,740.3      $ 110,900.8        27.9        35.1        42.7        61.7   

Internet(1)

     1,810.6        30,806.6        55,558.1        NM        NM        80.3        104.4   
  

 

 

   

 

 

   

 

 

         

Total gross transaction value

     62,569.2        108,547.0        166,458.9        73.5        83.1        53.4        73.8   
  

 

 

   

 

 

   

 

 

         

Revenue from operations:

              

Television

     18,842.5        20,494.2        32,325.8        8.8        14.8        57.7        78.7   

Internet(1)

     351.4        3,963.4        8,361.0        NM        NM        111.0        139.1   
  

 

 

   

 

 

   

 

 

         

Total revenue from operations

     19,194.0        24,457.7        40,686.7        27.4        34.5        66.4        88.5   
  

 

 

   

 

 

   

 

 

         

Employee benefit expense

     (6,250.1     (8,565.3     (9,788.0     37.0        44.6        14.3        29.5   

Freight and collection expenses

     (6,614.5     (11,831.2     (19,511.0     78.9        88.8        64.9        86.9   

Carriage fees

     (5,254.4     (6,196.8     (5,574.3     17.9        24.5        (10.0     1.9   

Airtime expenses

     (631.1     (264.8     (460.9     (58.0     (55.7     74.1        97.2   

Call center expenses

     (2,027.0     (3,378.8     (2,772.2     66.7        75.9        (18.0     (7.0

Advertisement and business promotion expenses

     (3,854.7     (7,440.2     (11,957.3     93.0        103.7        60.7        82.1   

Other operating expenses

     (7,357.8     (8,282.0     (10,577.4     12.6        18.8        27.7        44.7   

Depreciation and amortization

     (989.6     (1,249.7     (1,380.1     26.3        33.3        10.4        25.1   

Results from operating activities

     (13,785.2     (22,751.1     (21,334.5     65.0        74.2        (6.2     6.3   
  

 

 

   

 

 

   

 

 

         

Finance income

     1,159.5        1,092.7        1,946.2        (5.8     (0.6     78.1        101.8   

Finance costs

     (51.0     (884.3     (6,110.9     1,633.1        1,729.2        591.0        683.1   

Income tax expense

     (1.5     0.0        (260.2     NM        NM        NM        NM   
  

 

 

   

 

 

   

 

 

         

Loss after tax

   $ (12,678.2   $ (22,542.5   $ (25,759.4     77.8        87.6        14.3        29.5   
  

 

 

   

 

 

   

 

 

         

 

Notes:

(1)   As our Internet business was launched in January 2011, results for fiscal year 2011 include only one quarter of Internet operations while results for fiscal year 2012 include the first full year of Internet operations. Where a figure is not meaningful as a result of limited period of operations, we have replaced the figure in the table with “NM” for not meaningful.
(2)  

The percentage increase figures in Indian rupees are based on the underlying rupee figures for the various line items in our results of operations, as well as gross transaction value, for the relevant periods. These rupee figures are calculated from the dollar figures by multiplying each corresponding U.S. dollar line item by the average rupee/dollar exchange rate for the relevant fiscal year. We believe that the rupee percentage increase figures are useful in showing organic trends in our results of operations, as well as gross transaction value, across the past three fiscal years, as sales through our platform are denominated in Indian rupees, we receive all our revenue in Indian rupees and substantially all of our costs are denominated in Indian rupees. The rupee percentage increase figures, however, do not reflect the impact of changes in the rupee/dollar exchange rate. See “— Factors Affecting Our Results of Operations — U.S. Dollar-Indian Rupee Exchange Rate” above for the average rupee/dollar exchange rates for the past three fiscal years and for more

 

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information regarding the implications of volatility in the exchange rate between the U.S. dollar and Indian rupee on our financial results.

The following table sets forth, for the six months ended September 30, 2012 and 2013, results of operations data, as well as consolidated gross transaction value, on an actual basis. This table also shows the period-to-period percentage increase in this data, based on the U.S. dollar results as reported in our financial statements as well as based on the underlying rupee amounts that eliminate the impact of exchange rate volatility:

 

     Six Months Ended
September 30
    % Increase Between
Six-Month Periods Ended
September 30(1)
 
     2012     2013     2012-2013  
     (in thousands)     (dollar based)     (rupee based)  

Gross transaction value:

        

Television

   $ 44,534.5      $ 71,431.5        60.4        75.7   

Internet

     25,266.9        23,161.9        (8.3     0.4   
  

 

 

   

 

 

     

Total gross transaction value

     69,801.4        94,593.3        35.5        48.5   
  

 

 

   

 

 

     

Revenue from operations:

        

Television

     11,984.7        21,524.0        79.6        96.7   

Internet

     3,333.4        4,075.3        22.3        33.9   
  

 

 

   

 

 

     

Total revenue from operations

     15,318.0        25,599.3        67.1        83.1   
  

 

 

   

 

 

     

Employee benefit expense

     (4,304.2     (6,254.3     45.3        59.2   

Freight and collection expenses

     (7,743.7     (11,760.9     51.9        66.4   

Carriage fees

     (2,725.1     (2,746.3     0.8        10.4   

Airtime expenses

     (138.2     (248.1     79.6        96.7   

Call center expenses

     (1,348.3     (1,505.3     11.6        22.3   

Advertisement and business promotion expenses

     (4,694.4     (4,529.7     (3.5     5.7   

Other operating expenses

     (4,222.4     (7,064.5     67.3        83.3   

Depreciation and amortization

     (625.4     (662.9     6.0        16.1   
  

 

 

   

 

 

     

Results from operating activities

     (10,483.7     (9,172.7     (12.5     (4.2
  

 

 

   

 

 

     

Finance income

     949.3        3,146.2        231.4        263.1   

Finance costs

     (1,699.6     (3,801.3     123.7        145.0   

Income tax expense

     (105.1     (748.9     612.6        680.6   
  

 

 

   

 

 

     

Loss after tax

   $ (11,339.1   $ (10,576.7     (6.7     2.2   
  

 

 

   

 

 

     

 

Note:

(1)   The percentage increase figures in Indian rupees are based on the underlying rupee figures for the various line items in our results of operations, as well as gross transaction value, for the relevant periods. These rupee figures are calculated from the dollar figures by multiplying each corresponding U.S. dollar line item by the average rupee/dollar exchange rate for the relevant fiscal year. We believe that the rupee percentage increase figures are useful in showing organic trends in our results of operations, as well as gross transaction value, across the relevant periods, as sales through our platform are denominated in Indian rupees, we receive all our revenue in Indian rupees and substantially all of our costs are denominated in Indian rupees. The rupee percentage increase figures, however, do not reflect the impact of changes in the rupee/dollar exchange rate. See “— Factors Affecting Our Results of Operations — U.S. Dollar-Indian Rupee Exchange Rate” above for the average rupee/dollar exchange rates for recent periods and for more information regarding the implications of volatility in the exchange rate between the U.S. dollar and Indian rupee on our financial results.

 

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The following table sets forth results of operation data as a percentage of revenue from operations:

 

     Fiscal Year     Six Months Ended
September 30
 
     2011     2012     2013     2012     2013  

Revenue from operations:

          

Television

     98.2     83.8     79.5     78.2     84.1

Internet

     1.8        16.2        20.5        21.8        15.9   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total revenue from operations

     100.0        100.0        100.0        100.0        100.0   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Employee benefit expense

     (32.6     (35.0     (24.1     (28.1     (24.4

Freight and collection expenses

     (34.5     (48.4     (48.0     (50.6     (45.9

Carriage fees

     (27.4     (25.3     (13.7     (17.8     (10.7

Airtime expenses

     (3.3     (1.1     (1.1     (0.9     (1.0

Call center expenses

     (10.6     (13.8     (6.8     (8.8     (5.9

Advertisement and business promotion expenses

     (20.1     (30.4     (29.4     (30.6     (17.7

Other operating expenses

     (38.3     (33.9     (26.0     (27.6     (27.6

Depreciation and amortization

     (5.2     (5.1     (3.4     (4.1     (2.6
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Results from operating activities

     (71.8     (93.0     (52.4     (68.4     (35.8
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Finance income

     6.0        4.5        4.8        6.2        12.3   

Finance costs

     (0.3     (3.6     (15.0     (11.1     (14.8

Income tax expense

     (0.0     —          (0.6     (0.7     (2.9
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Loss after tax

     (66.1 )%      (92.2 )%      (63.3 )%      (74.0 )%      (41.3 )% 
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Six Months Ended September 30, 2013 Compared to Six Months Ended September 30, 2012

Revenue from operations. Revenue from operations reached $25.6 million in the six months ended September 30, 2013 on gross transaction value of $94.6 million, compared to revenue of $15.3 million in the six months ended September 30, 2012 on gross transaction value of $69.8 million, an increase of 67.1% for revenue and 35.5% for gross transaction value. In rupee terms, the increase in our revenue was 83.1% in this period, and the increase in gross transaction value was 48.5%.

Most of this revenue growth and gross transaction value growth was attributable to growth in our television business, which recorded revenue of $21.5 million on gross transaction value of $71.4 million in the six months ended September 30, 2013, compared with revenue of $12.0 million on gross transaction value of $44.5 million in the six months ended September 30, 2012, driven largely by increase in the gross sales value of various products across digital, apparel and home & kitchen. Revenue and gross transaction value from our Internet business reached $4.1 million and $23.2 million, respectively in the six months ended September 30, 2013, compared to $3.3 million and $25.3 million, respectively, in the six months ended September 30, 2012, driven largely by an increase in the average order value from $19.4 to $25.0. The growth in our business also reflected the growing acceptance of our platform, which has been driving growth in our consumer base, and transactions executed through our platform.

Gross transaction value in the six months ended September 30, 2013 increased by 35.5% over the six months ended September 30, 2012, whereas revenue from operations grew over the same period by 67.1%. The improvement in revenue from operations as compared with gross transaction value was principally the result of greater emphasis on the television business and improvement in average gross commission across various product categories in the television and web business which led to an improvement in average gross commission for the year.

 

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Operating expenses. Our operating expenses have grown principally as a result of the following factors:

 

   

A 51.9% increase in freight and collection expenses from $7.7 million in the six months ended September 30, 2012 to $11.8 million in the six months ended September 30, 2013, principally due to growth in the number of transactions executed through our platform and higher fuel costs.

 

   

A 67.3% increase in other operating expenses from $4.2 million in the six months ended September 30, 2012 to $7.1 million in the six months ended September 30, 2013, principally due to growth in business and an increase in legal and professional charges by $0.8 million incurred in connection with financing transactions and provision for doubtful debts of $0.7 million, of which $0.6 million, or 93.8% of the provision, related to amounts due from a single defaulting courier company. This courier company defaulted on payments owed to us in connection with deliveries made subsequent to March 31, 2013. We have stopped using the services of this courier company and have initiated legal proceedings to recover the sums owed.

 

   

A 45.3% increase in our employee benefit expense from $4.3 million in the six months ended September 30, 2012 to $6.3 million in the six months ended September 30, 2013. The increase is principally due to the growth in the total number of our employees from 451 as of September 30, 2012 to 544 as of September 30, 2013 and a 23.6% increase in salaries, wages, allowances and bonuses from $3.9 million to $4.8 million.

 

   

A 3.5% decrease in our advertisement and business promotion expenses from $4.7 million in the six months ended September 30, 2012 to $4.5 million in the six months ended September 30, 2013. This decrease was due to our decision to reduce expenditures on branding activities.

Other expenses, income. We had other expenses of $0.8 million in the six months ended September 30, 2013, compared to $0.7 million of other income in the six months ended September 30, 2012. For fiscal year 2013, much of our interest income was attributable to amounts accruing under the partially paid warrants and preference shares issued to our existing Network18 affiliated shareholder, and much of our interest expense for the period was attributable to amounts accruing under related subordinated loans extended to us by Network18. See “Description of Share Capital — History of Share Issuances” for details on these instruments. In addition, we recorded interest expense on the The Ratnakar Bank Limited facilities of $0.1 million in the six months ended September 30, 2013, compared with $0.3 million in the six months ended September 30, 2012. See “— Contractual Obligations, Including Indebtedness” for more information on the Ratnakar Bank facilities. Income tax expense increased from $0.1 million in the six months ended September 30, 2012 to $0.7 million in the six months ended September 30, 2013.

Loss after tax. Given that our expenses increased by a lower rate compared to growth in our revenues in the six months ended September 30, 2013 compared to the six months ended September 30, 2012, loss after tax decreased by 6.7% to $10.6 million in six months ended September 30, 2013 from $11.3 million in the six months ended September 30, 2012. In rupee terms, our loss after tax increased by 2.2% in this period.

Fiscal Year 2013 Compared to Fiscal Year 2012

Revenue from operations. Revenue from operations reached $40.7 million in fiscal year 2013 on gross transaction value of $166.5 million, compared to revenue of $24.5 million in fiscal year 2012 on gross transaction value of $108.5 million, an increase of 66.4% for revenue and 53.4% for gross transaction value. In rupee terms, the increase in our revenue was 88.5% in this period, and the increase in gross transaction value was 73.8%.

Most of this revenue growth and gross transaction value growth was attributable to growth in our television business which reached $32.3 million and $110.9 million, respectively in fiscal year 2013, compared to $20.5 million and $77.7 million, respectively, in fiscal year 2012, driven largely by growth in purchases for lifestyle products including apparel, jewelry and home & kitchen appliances. Our Internet business reached revenue of

 

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$8.4 million on gross transaction value of $55.6 million in fiscal year 2013, compared with revenue of $4.0 million on gross transaction value of $30.8 million in fiscal year 2012, driven largely by an increase in the number of transactions from 1.1 million to 2.5 million. The growth in both of our business segments also reflected the growing acceptance of our platform, which has been driving growth in the consumer base, and transactions executed through our platform.

Gross transaction value in fiscal year 2013 increased by 53.4% over fiscal year 2012 whereas revenue from operations increased by 66.4% during this period. The improvement in revenue from operations as compared with gross transaction value is mainly due to an improvement in average gross commission across all categories which led to an improvement in average gross commission for the year.

Operating expenses. Our operating expenses have grown principally as a result of the following factors:

 

   

A 64.9% increase in freight and collection expenses from $11.8 million in fiscal year 2012 to $19.5 million in fiscal year 2013, principally due to growth in the number of transactions executed through our platform and higher fuel costs.

 

   

A 60.7% increase in our advertisement and business promotion expenses from $7.4 million in fiscal year 2012 to $12.0 million in fiscal year 2013, primarily reflecting increase in advertising on television.

 

   

A 14.3% increase in our employee benefit expense from $8.6 million in fiscal year 2012 to $9.8 million in fiscal year 2013. The increase is principally due to the growth in the total number of our employees from 354 as of March 31, 2012 to 524 as of March 31, 2013 and a 10.6% increase in salaries, wages, allowances and bonuses from $7.3 million to $8.1 million.

 

   

A 27.7% increase in our other operating expenses from $8.3 million in fiscal year 2012 to $10.6 million in fiscal year 2013, principally due to increase in production expenses driven by an increase in the number of live shows, increase in rent, electricity and other associated costs for new properties and increase in outsourced staff costs.

Other expenses, income. We had other expenses of $4.2 million in fiscal year 2013, compared to other income of $0.2 million in fiscal year 2012. For fiscal year 2013, much of our interest income was attributable to amounts accruing under the partially paid warrants issued to our existing Network18 affiliated shareholder, and much of our interest expense for that fiscal year was attributable to amounts accruing under related subordinated loans extended to us by Network18. See “Description of Share Capital — History of Share Issuances” for details on these instruments. In addition, we recorded interest expense of $0.8 million in fiscal year 2013 on borrowings under the Ratnakar Bank facilities, which we obtained in April 2012 and which was increased in December 2012 and therefore had no interest accruals in fiscal year 2012. See “— Contractual Obligations, Including Indebtedness” for more information on the Ratnakar Bank facilities.

Loss after tax. Given our expenses increased more than our revenues in fiscal year 2013 compared to fiscal year 2012, loss after tax increased by 14.3% to $25.8 million in fiscal year 2013 from $22.5 million in fiscal year 2012. In rupee terms, our loss after tax increased by 29.5% in this period.

Fiscal Year 2012 Compared to Fiscal Year 2011

Revenue from operations. Revenue from operations reached $24.5 million in fiscal year 2012 on gross transaction value of $108.5 million, compared to revenue of $19.2 million in fiscal year 2011 on gross transaction value of $62.6 million, an increase of 27.4% for revenue and 73.5% for gross transaction value. In rupee terms, the increase in our revenue was 34.5% in this period, and the increase in gross transaction value was 83.1%.

Most of this revenue growth and gross transaction value growth was attributable to growth in our Internet business, which recorded revenue of $4.0 million on gross transaction value of $30.8 million in fiscal year 2012, compared with revenue of $0.4 million on gross transaction value of $1.8 million in fiscal year 2011. Much of the growth in our Internet business reflected the fact that fiscal year 2012 was the first year with a full year of

 

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activity, compared with only a single quarter of activity in fiscal year 2011 as our Internet business commenced only in January 2011. Revenue and gross transaction value from our television business reached $20.5 million and $77.7 million, respectively in fiscal year 2012, compared to $18.8 million and $60.8 million, respectively, in fiscal year 2011, driven largely by growth in purchases for lifestyle products including apparel and jewelry. The growth in both of our business segments also reflected the growing acceptance of our platform, which has been driving growth in our consumer base, and transactions executed through our platform.

The higher rate of increase in gross transaction value as compared to revenue from operations was due to lower gross commission rates for our Internet business, which faces greater competition and which had its first full year of operations in fiscal year 2012.

Operating expenses. Our operating expenses have grown principally as a result of the following factors:

 

   

A 37.0% increase in our employee benefit expense from $6.3 million in fiscal year 2011 to $8.6 million in fiscal year 2012. The increase was principally due to the growth in the total number of our employees from 293 to 354 and a 67.0% increase in salaries, wages allowances and bonuses from $4.4 million to $7.3 million.

 

   

A 78.9% increase in freight and collection expenses from $6.6 million in fiscal year 2011 to $11.8 million in fiscal year 2012, principally due to growth in the number of transactions executed through our platform and higher fuel costs.

 

   

A 17.9% increase in our carriage fees expense from $5.3 million in fiscal year 2011 to $6.2 million in fiscal year 2012, principally due to higher payments to existing DTH operators and the addition of new DTH operators.

 

   

A 66.7% increase in our call center expense from $2.0 million in fiscal year 2011 to $3.4 million in fiscal year 2012, principally due to higher call volumes arising from an increase in the number of transactions executed through our platform.

 

   

A 93.0% increase in our advertisement and business promotion expenses from $3.9 million in fiscal year 2011 to $7.4 million in fiscal year 2012, primarily reflecting a full year of expenses incurred in operating our Internet business, including for driving traffic from search engines to our website and higher redemption costs of gift coupons.

 

   

A 12.6% increase in our other operating expenses from $7.4 million in fiscal year 2011 to $8.3 million in fiscal year 2012, principally due to expenses associated with the expansion of our Bengaluru (formerly Bangalore) office to accommodate our Internet business.

Other expenses, income. We had other income of $0.2 million in fiscal year 2012, compared to other income of $1.1 million in fiscal year 2011. The change was largely attributable to lower interest income on bank deposits in fiscal year 2011, reflecting our significantly higher average cash position in fiscal year 2011. For fiscal year 2012, much of our interest income was attributable to amounts accruing under the partially paid warrants issued to our existing Network18 affiliated shareholder, and much of our interest expense for that fiscal year was attributable to amounts accruing under related subordinated loans extended to us by Network18. See “Description of Share Capital — History of Share Issuances” for details on these instruments.

Loss after tax. Given our expenses increased more than our revenues in fiscal year 2012 compared to fiscal year 2011, loss after tax increased by 77.8% to $22.5 million in fiscal year 2012 from $12.7 million in fiscal year 2011. In rupee terms, our loss after tax increased by 87.7% in this period.

 

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Quarterly Financial Information

The tables below set forth a summary of our unaudited quarterly results of operations for the eight quarters in the period ended September 30, 2013. This information should be read together with our consolidated financial statements and related notes included elsewhere in this prospectus. We have prepared the unaudited financial data for the quarters presented on the same basis as our audited consolidated financial statements. We have included, in our opinion, all adjustments, consisting only of normal recurring adjustments, which we consider necessary for a fair presentation of the financial information set forth in those statements. These quarterly results are not necessarily indicative of the results that may be expected for a full year or for any future quarters.

 

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The following table contains consolidated statement of comprehensive income (loss) data for the eight quarters in the period ended September 30, 2013:

 

    Three Months Ended  
    December 31,
2011
    March 31,
2012
    June 30,
2012
    September 30,
2012
    December 31,
2012
    March 31,
2013
    June 30,
2013
    September 30,
2013
 
    (unaudited)     (unaudited)     (unaudited)     (unaudited)     (unaudited)     (unaudited)     (unaudited)     (unaudited)  
    (in thousands, except per share data)  

Revenue from operations:

               

Television

  $ 4,927.5      $ 5,373.6      $ 5,107.3      $ 6,877.4      $ 9,865.7      $ 10,475.4      $ 9,400.1      $ 12,123.9   

Internet

    1,054.1        1,354.2        1,387.2        1,946.2        2,690.4        2,337.3        2,128.9        1,946.3   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total revenue from operations

    5,981.5      $ 6,727.7        6,494.5        8,823.5        12,556.1        12,812.7        11,529.0        14,070.2   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Employee benefit expense

    (2,090.2     (2,008.6     (2,039.1     (2,265.1     (2,649.3     (2,834.5     (3,093.9     (3,160.3

Freight and collection expenses

    (2,938.4     (3,432.2     (3,522.5     (4,221.2     (5,860.2     (5,907.1     (5,636.0     (6,124.8

Carriage fees

    (1,436.1     (1,396.7     (1,368.3     (1,356.8     (1,406.0     (1,443.1     (1,395.1     (1,351.2

Airtime expenses

    (9.7     (102.5     (54.5     (83.7     (97.1     (225.7     (121.9     (126.2

Call center expenses

    (827.1     (817.6     (726.0     (622.2     (757.0     (666.9     (696.8     (808.5

Advertisement and business promotion expenses

    (2,056.9     (1,439.7     (1,895.9     (2,798.5     (4,317.3     (2,945.5     (2,931.5     (1,598.2

Other operating expenses

    (1,979.5     (2,246.4     (1,845.7     (2,376.7     (2,886.6     (3,468.4     (3,607.2     (3,457.3

Depreciation and amortization

    (305.1     (321.2     (305.5     (319.9     (351.8     (402.9     (311.5     (351.4
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Results from operating activities

    (5,661.4     (5,037.1     (5,263.0     (5,220.6     (5,769.3     (5,081.6     (6,265.0     (2,907.6
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Finance income

    370.2        315.0        439.3        510.0        501.4        495.5        1,849.6        1,296.6   

Finance costs

    (268.5     (376.9     (782.3     (917.3     (1,151.8     (3,259.5     (1,547.6     (2,253.7

Income tax expense

                  (51.2     (53.9     (58.5     (96.6     (385.1     (363.8
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Loss after tax

    (5,559.8     (5,099.1     (5,657.2     (5,681.9     (6,478.2     (7,942.1     (6,348.2     (4,228.6
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Exchange differences on translating foreign operations

    (568.5     (769.7     (921.5     96.9        56.0        41.0        (1,072.6     (591.1
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total comprehensive loss for the year attributable to our owners

  $ (6,128.3   $ (5,868.8     (6,578.7     (5,585.0     (6,442.1     (7,901.1     (7,420.8     (4,819.7
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Loss per share:

               

Basic

  $ (0.08   $ (0.07   $ (0.07   $ (0.06   $ (0.07   $ (0.09   $ (0.07   $ (0.05

Diluted

  $ (0.08   $ (0.07   $ (0.07   $ (0.06   $ (0.07   $ (0.09   $ (0.07   $ (0.05

 

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The following table presents statement of operations data as a percentage of our revenue from operations for the eight quarters in the period ended September 30, 2013:

 

    Three Months Ended  
    December 31,
2011
    March 31,
2012
    June 30,
2012
    September 30,
2012
    December 31,
2012
    March 31,
2013
    June 30,
2013
    September 30,
2013
 
    (unaudited)     (unaudited)     (unaudited)     (unaudited)     (unaudited)     (unaudited)     (unaudited)     (unaudited)  

Revenue from operations:

               

Television

    82.4     79.9     78.6     77.9     78.6     81.8     81.5     86.2

Internet

    17.6        20.1        21.4        22.1        21.4        18.2        18.5        13.8   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total revenue from operations

    100.0     100.0     100.0     100.0     100.0     100.0     100.0     100.0
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Employee benefit expense

    (34.9     (29.9     (31.4     (25.7     (21.1     (22.1     (26.8     (22.5

Freight and collection expenses

    (49.1     (51.0     (54.2     (47.8     (46.7     (46.1     (48.9     (43.5

Carriage fees

    (24.0     (20.8     (21.1     (15.4     (11.2     (11.3     (12.1     (9.6

Airtime expenses

    (0.2     (1.5     (0.8     (0.9     (0.8     (1.8     (1.1     (0.9

Call center expenses

    (13.8     (12.2     (11.2     (7.1     (6.0     (5.2     (6.0     (5.7

Advertisement and business promotion expenses

    (34.4     (21.4     (29.2     (31.7     (34.4     (23.0     (25.4     (11.4

Other operating expenses

    (33.1     (33.4     (28.4     (26.9     (23.0     (27.1     (31.3     (24.6

Depreciation and amortization

    (5.1     (4.8     (4.7     (3.6     (2.8     (3.1     (2.7     (2.5
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Results from operating activities

    (94.6     (74.9     (81.0     (59.2     (45.9     (39.7     (54.3     (20.7
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Finance income

    6.2        4.7        6.8        5.8        4.0        3.9        16.0        9.2   

Finance costs

    (4.5     (5.6     (12.0     (10.4     (9.2     (25.4     (13.4     (16.0

Income tax expense

    —          —          (0.8     (0.6     (0,5     (0.8     (3.3     (2.6
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Loss after tax

    (92.9 )%      (75.8 )%      (87.1 )%      (64.4 )%      (51.6 )%      (62.0 )%      (55.1 )%      (30.1 )% 
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

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The following two tables contain business segment-wise operating results for the eight quarters in the period ended September 30, 2013:

 

    Three Months Ended      
     December 31, 2011   March 31, 2012   June 30, 2012         September 30, 2012      
    TV     Internet     Common     Total         TV     Internet     Common     Total         TV     Internet     Common     Total         TV     Internet     Common     Total      
    (unaudited)   (unaudited)   (unaudited)   (unaudited)
    (in thousands)      

Revenue

  $ 4,927.5      $ 1,054.1        —        $ 5,981.5          $ 5,373.6      $ 1,354.2        —        $ 6,727.7          $ 5,107.3      $ 1,387.2        —        $ 6,494.5          $ 6,877.4      $ 1,946.2        —        $ 8,823.5       

Segment profit (loss)

    (1,823.1     (2,796.3     (469.2     (5,088.6         (1,604.1     (2,579.2     (395.2     (4,578.5         (1,240.4     (3,094.8     (504.8     (4,839.9         (293.6     (3,996.7     (495.0     (4,785.3    

 

    Three Months Ended      
     December 31, 2012   March 31, 2013   June 30, 2013         September 30, 2013      
    TV     Internet     Common     Total         TV     Internet     Common     Total         TV     Internet     Common     Total         TV     Internet     Common     Total      
    (unaudited)   (unaudited)   (unaudited)   (unaudited)
    (in thousands)      

Revenue

  $ 9,865.7      $ 2,690.4        —        $ 12,556.1          $ 10,475.4      $ 2,337.3        —        $ 12,812.7          $ 9,400.10      $ 2,128.9        —        $ 11,529.0          $ 12,123.9      $ 1,946.3        —        $ 14,070.2       

Segment profit (loss)

    (67.0     (4,402.0     (659.9     (5,128.8         239.9        (3,773.2     (912.7     (4,446.0         (532.4     (3,835.6     (1,179.8     (5,547.7         877.9        (2,327.3     (639.6     (2,089.1    

Adjusted EBITDA

The following table sets forth our adjusted EBITDA for the eight quarters in the period ended September 30, 2013:

 

     Three Months Ended  
      December 31,
2011
    March 31,
2012
    June 30,
2012
    September 30,
2012
    December 31,
2012
    March 31,
2013
    June 30,
2013
    September 30,
2013
 
     (unaudited)     (unaudited)     (unaudited)     (unaudited)     (unaudited)     (unaudited)     (unaudited)     (unaudited)  
     (in thousands)  

Adjusted EBITDA(1)

   $ (5,185.9   $ (4,685.2   $ (4,930.7   $ (4,876.6   $ (5,129.3   $ (4,263.4   $ (5,547.7   $ (2,089.1

 

Note:

(1)   Adjusted EBITDA is a non-IFRS financial measure. We define adjusted EBITDA as profit (loss) after tax adjusted to exclude finance income, finance costs, depreciation and amortization, income tax expense, and non-cash charges for share based compensation. Please see “— Adjusted EBITDA” for more information as to the limitations of using non-IFRS measures and for the reconciliation of adjusted EBITDA to our loss after tax, the most directly comparable financial measure calculated in accordance with IFRS.

 

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The following table presents a reconciliation of adjusted EBITDA to our loss after tax, the most directly comparable financial measure calculated in accordance with IFRS:

 

    Three Months Ended  
    December 31,
2011
    March 31,
2012
    June 30,
2012
    September 30,
2012
    December 31,
2012
    March 31,
2013
    June 30,
2013
    September 30,
2013
 
    (unaudited)     (unaudited)     (unaudited)     (unaudited)     (unaudited)     (unaudited)     (unaudited)     (unaudited)  
    (in thousands)  

Loss after tax

  $ (5,559.8   $ (5,099.1   $ (5,657.2   $ (5,681.9   $ (6,478.2   $ (7,942.1   $ (6,348.2   $ (4,228.6

Adjustments:

               

Finance income

    (370.2     (315.0     (439.3     (510.0     (501.4     (495.5     (1,849.6     (1,296.6

Finance costs

    268.5        376.9        782.3        917.3        1,151.8        3,259.5        1,547.6        2,253.7   

Depreciation and amortization

    305.1        321.2        305.5        319.9        351.8        402.9        311.5        351.4   

Income tax expense

                  51.2        53.9        58.5        96.6        385.1        363.8   

Employee share-based payment expense

    170.5        30.8        26.8        24.2        288.1        415.3        405.8        467.1   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Adjusted EBITDA

  $ (5,185.9   $ (4,685.2   $ (4,930.7   $ (4,876.6   $ (5,129.3   $ (4,263.4   $ (5,547.7   $ (2,089.1
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

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Key Operating Metrics

The following table presents certain key operating metrics for the eight fiscal quarters in the period ended September 30, 2013:

 

    Three Months Ended  
    December 31,
2011
    March 31,
2012
    June 30,
2012
    September 30,
2012
    December 31,
2012
    March 31,
2013
    June 30,
2013
    September 30,
2013
 
    (unaudited)     (unaudited)     (unaudited)     (unaudited)     (unaudited)     (unaudited)     (unaudited)     (unaudited)  
    (in thousands, except percentages and average order values)  

Cumulative consumer base:

               

Consolidated

    3,532.0        4,006.3        4,520.0        5,159.6        5,881.6        6,552.5        7,112.3        7,928.4   

Gross transaction value ($):

               

Television

    19,843.0        21,649.0        20,077.1        24,457.4        32,406.5        33,959.8        31,137.9        40,293.6   

Internet

    9,274.9        9,999.3        10,829.2        14,437.6        17,464.8        12,826.4        12,445.3        10,716.6   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Consolidated

    29,117.9        31,648.3        30,906.4        38,895.1        49,817.3        46,786.2        43,583.2        51,010.2   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Gross transaction value ( LOGO )(1):

               

Television

    1,020,617        1,080,862        1,105,848        1,339,543        1,768,668        1,833,363        1,768,631        2,527,972   

Internet

    477,050        499,230        596,474        790,929        953,010        689,166        706,892        686,294   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Consolidated

    1,497,688        1,580,093        1,702,322        2,130,473        2,721,678        2,522,529        2,475,523        3,214,266   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Average gross commission:

               

Television

    24.7     24.8     25.4     28.1     29.9     30.9     29.8     29.9

Internet

    11.4        13.4        12.8        13.5        15.3        18.1        16.8        17.6   

Consolidated

    20.4     21.2     21.0     22.7     24.8     27.4     26.1     27.3

Average order value ($):

               

Television

    41.3        44.5        43.6        43.2        43.4        44.4        42.2        36.2   

Internet

    26.3        23.5        18.1        20.4        25.9        22.7        27.5        22.6   

Consolidated

    35.0        34.7        29.2        30.6        35.1        35.2        36.6        32.1   

Average order value ( LOGO )(1):

               

Television

    2,123        2,220        2,401        2,366        2,369        2,400        2,396        2,268   

Internet

    1,355        1,174        999        1,120        1,413        1,222        1,562        1,444   

Consolidated

    1,798        1,733        1,609        1,674        1,915        1,899        2,079        2,022   

Repeat business rate:

               

Consolidated

    41.4     39.9     41.3     42.7     46.6     46.7     49.2     45.4

 

Note:

(1)   The rupee figures for gross transaction value and average order value in this table can be calculated from the dollar figures by multiplying each corresponding quarterly U.S. dollar gross transaction value or average order value figure, as the case may be, by the average of the month-end rupee/dollar RBI reference exchange rates for the relevant period. The following table sets forth such average rupee/dollar exchange rates for the eight fiscal quarters in the period ended September 30, 2013:

 

Three Months Ended

December 31,
2011

 

March 31,

2012

 

June 30,

2012

 

September 30,
2012

 

December 31,
2012

 

March 31,
2013

 

June 30,

2013

 

September 30,
2013

(Rs. per $1.00)

51.43

 

49.93

 

55.08

 

54.77

 

54.57

 

53.92

 

56.80

 

63.01

We believe that the rupee figures for quarterly gross transaction value and average order value are useful in showing organic trends in gross transaction value and average order value, as sales of products through our platform are all made in rupees. The rupee figures, however, do not reflect the impact of changes in the

 

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rupee/dollar exchange rate. See “— Factors Affecting Our Results of Operations — U.S. Dollar-Indian Rupee Exchange Rate” above for more information regarding the implications of volatility in the exchange rate between the U.S. dollar and Indian rupee on our financial results.

We have experienced consolidated revenue growth through the eight fiscal quarters in the period ended September 30, 2013. Our consolidated revenue growth has been driven by the steady increase in commissions earned from sales by our Sourcing Partners through our digital commerce platform. In each of these periods, we experienced increases in new and repeat business and orders.

Our operating expenses have also increased during these eight quarters along with our revenues. This growth in our operating expenses was primarily due to increases in the volume of products sold through our platform and the costs associated with the build-up of our two business lines. Significant quarterly fluctuation in our employee benefits expense is mainly due to changes in the level of share-based compensation expenses associated with share option grants to our employees.

Since the inception of our Internet business in the fourth quarter of fiscal year 2011, this business segment has grown with increase in the size of the catalog of products showcased on our platform and increase in consumer traffic to our website. At the same time, operating costs have generally increased with this sales growth due to start-up and ramp up costs associated with this new business segment.

Liquidity and Capital Resources

We have had negative net cash flows from operations and expect these cash flows to continue to be negative at least for the near term, primarily related to expenditures incurred in building out our digital commerce platform and attracting consumers. We also continue to extend credit to Sourcing Partners. Network18 has issued a letter to our Indian subsidiary assuring continued financial support as necessary for our subsidiary to fulfill its business obligations in all material respects through September 30, 2014, and our consolidated financial statements have been prepared on a going concern basis on the basis of this support. Following the completion of this offering, we do not intend to avail of any further financial support from Network18 or of the financial support available under the letter issued by Network18 to our Indian subsidiary.

Our principal sources of funds have been the commissions and freight cost reimbursements from our Sourcing Partners and the net proceeds from capital raising transactions, including $14.0 million raised from the issuance in October 2013 of preference shares to Orchard Centar Master Limited, Makira SP5 Limited, GS Home Shopping Inc. and Network18 Holdings Limited and the issuance in December 2013 of related compulsorily convertible preference shares of our Indian subsidiary. We have raised capital principally from the sale of our ordinary shares, preferred shares and warrants and to a lesser extent borrowings. Incoming funds have been used to finance our operations and capital expenditures.

We believe that our current cash and cash equivalents, cash flow from operations and the proceeds from this offering will be sufficient to meet our anticipated regular working capital requirements and our needs for capital expenditures for the next 12 months. We believe that our current cash and cash equivalents, cash flow from operations and the proceeds from this offering will be sufficient to meet our anticipated regular working capital requirements and our needs for capital expenditures for the next 12 months. Even if this offering is not completed, we expect to be able to meet our anticipated regular working capital requirements over the next 12 months from current cash and cash equivalents and expected cash flow from operations without the need for any financial support from Network18. However, we cannot assure you that our anticipated working capital requirements will not increase or that the expected cash flow from operations will not decrease from our current expectations over the next 12 months. If either of those events were to occur and if this offering is not completed, then we may need to utilize the financial support made available by Network18 to our Indian subsidiary. We expect to address external funding requirements through the proceeds of this offering, as well as possible future

 

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issuances of our equity securities and borrowings. We cannot assure you that the proceeds from this offering will be sufficient to enable us to remain solvent and achieve profitability. Failure to raise additional external funds while we have negative cash flows from operations may have a material adverse effect on our liquidity and business prospects.

We advance funds to our Sourcing Partners, generally without interest, as part of our platform development efforts. Our advances recoverable from Sourcing Partners increased significantly from $7.6 million as of the end of fiscal year 2013 to $16.0 million as of September 30, 2013, in part due to increased financial support that we provided to North India Top and SMM after a fire in June 2013 struck a warehousing facility used by them in the State of Haryana.

As of September 30, 2013, we had outstanding borrowings of $4.3 million, excluding liabilities incurred in connection with equity financings which will be extinguished on or shortly after the completion of this offering with the proceeds we will receive from the full funding of our partially paid warrants and preference shares, as well as the conversion of all of our preference shares and warrants into ordinary shares. For more details, see “— Contractual Obligations, Including Indebtedness” below.

Cash Flows

The following table summarizes our cash flows and cash position for fiscal years 2011, 2012 and 2013 and the six months ended September 30, 2012 and 2013:

 

     Fiscal Year     Six Months Ended
September 30
 
     2011     2012     2013     2012     2013  
     (in thousands)  

Cash from (used in) operations

   $ (14,383.2   $ (22,109.6   $ (20,361.3   $ (11,461.3   $ (12,782.6

Net proceeds from the sale of short term investments

     830.1        —          —          —          —     

Taxes paid

     (861.7     (800.9     (1,207.7     (213.2     (3,332.5

Net cash from (used in) operating activities

     (14,414.8     (22,910.5     (21,569.0     (11,674.5     (16,115.0

Net cash from (used in) investing activities

     15,020.9        3,858.4        (1,508.8     (123.9     (4,624.4

Net cash from (used in) financing activities

     (61.1     18,378.0        22,338.4        11,245.1        22,597.9   

Cash and cash equivalents at the end of the period

     1,873.1        1,449.1        626.7        845.0        1,147.1   

Negative net cash flows from operations have trended upward mainly due to the increased start-up costs associated with the launch in January 2011 of our Internet channel, further developing both of our channels and growing the consumer base. These costs generally appear as operating expenses. Among the most significant contributors to the growth in our operating expenses from fiscal year 2011 through the six months ended September 30, 2013 have been the following items:

 

   

Freight and collection expenses, which increased by $12.9 million, or 195.0%, from $6.6 million in fiscal year 2011 to $19.5 million in fiscal year 2013; in the six months ended September 30, 2013, freight and collection expenses reached $11.8 million;

 

   

Advertisement and business promotion expenses, which increased by $8.1 million, or 210.2%, from $3.9 million in fiscal year 2011 to $12.0 million in fiscal year 2013; in the six months ended September 30, 2013, these expenses were $4.5 million;

 

   

Employee benefits expense, which increased by $3.5 million, or 56.6%, from $6.3 million in fiscal year 2011 to $9.8 million in fiscal year 2013; in the six months ended September 30, 2013, employee benefits expenses reached $6.2 million; and

 

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Other operating expenses, which increased by $3.2 million, or 43.8%, from $7.4 million in fiscal year 2011 to $10.6 million in fiscal year 2013; in the six months ended September 30, 2013, other operating expenses reached $7.1 million.

For information on the factors driving the growth of the foregoing items, see “— Results of Operations” above in this section. Net cash used in operating activities has increased primarily on account of an increase in the advances recoverable from our Sourcing Partners.

Additional significant changes to our cash flow from operations have included:

 

   

An increase in advances recoverable that we have made, principally to our Sourcing Partners, from $1.3 million as of the end of fiscal year 2011 to $16.0 million as of September 30, 2013. This increase reflects growth in our business as well as the increased financial support that we provided to North India Top and SMM after a fire in June 2013 struck a warehousing facility used by them in the State of Haryana.

 

   

An increase of $5.0 million in other receivables due from courier companies from the end of fiscal year 2011 to September 30, 2013 mainly due to the growth in our gross transaction value.

 

   

An increase in trade receivables from $0.6 million at the end of fiscal year 2011 to $2.6 million as of September 30, 2013. This has had the effect of increasing our working capital and hence increasing the cash used in operations. This increase generally tracks the rise in gross transaction value for this period. Our trade receivables represent amounts due from Sourcing Partners for commissions.

 

   

An increase in trade payables from $2.7 million as of the end of fiscal year 2011 to $8.8 million as of September 30, 2013. The increase was mainly due to the growth in gross transaction value, as well as changes in payment terms, which were extended from a 15-30 day period to a 30-45 day period, with Sourcing Partners that had the effect of increasing our average payment cycle.

The primary use of cash in investing activities has been term deposits placed with banks and capital expenditures in respect of property, plant and equipment, as well as acquisition of intangible assets, including from the Coinjoos acquisition and computer software purchases. See “— Capital Expenditures” and “— Coinjoos Acquisition” below for additional detail. The primary source of cash from investing activities has been principal and interest from the aforementioned bank deposits.

Our net cash from financing activities has come principally from proceeds from the sale of our ordinary shares, preferred shares and warrants, as well as borrowings. We have recorded proceeds from borrowings of $23.5 million for the six months ended September 30, 2013 principally as a result of the amount received from the issuance of Class O preference shares and related subordinated loans and cash and credit facilities as well as a term loan from The Ratnakar Bank. We have recorded proceeds from borrowings of $23.5 million for fiscal year 2013 principally as a result of borrowings under the Ratnakar Bank facilities and subordinated loans we took from Network18 in connection with our issuance of partially paid warrants in fiscal year 2013 to our Network18 affiliated shareholder. We have recorded proceeds from borrowings of $10.7 million for fiscal year 2012 principally as a result of the subordinated loans we took from Network18 in connection with our issuance of partially paid warrants in fiscal year 2012 to our Network18 group shareholder. In December 2013, Network18 invested a total amount of LOGO 2,493.9 million ($39.9 million) in our Indian subsidiary by way of subscription to compulsorily convertible preference shares, and we used most of the proceeds from this issuance of preference shares to repay all outstanding subordinated loans amounting to LOGO 2,371.1 million ($37.9 million). Network18 Holdings Limited will fully fund all partially paid warrants and preference shares issued by us as a condition to the completion of this offering. The proceeds we receive from this funding will be used to purchase all ordinary shares of our Indian subsidiary issued upon conversion of the compulsory convertible preference shares of our Indian subsidiary described above. See “Description of Share Capital — History of Share Issuances.” As indicated above, cash flows from financing activities have been used to fund our operations and capital expenditures. Through September 30, 2013, there had not been significant outgoing cash flows from financing

 

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activities, principally as a result of the low amount of our borrowings we had that required cash interest payments. See “— Contractual Obligations, Including Indebtedness” below.

Capital Expenditures

In fiscal years 2011, 2012 and 2103 and in the six months ended September 30, 2012 and 2013, we had capital expenditures of $1.6 million, $1.2 million, $2.4 million, $0.6 million and $4.7 million, respectively, for leasehold improvements, information technology and office equipment, plant and machinery and electrical installations, furniture and fixtures, vehicles goodwill, customer interaction portals, trademarks and computer software. Specifically, a significant portion of these expenditures for fiscal year 2012 related to the expansion of our television studio infrastructure. We have budgeted for capital expenditures of approximately $4.7 million for fiscal year 2014, principally for development of new television studio facilities, as well as for IT systems upgrades and the development of our mobile business. By September 30, 2013, we had utilized substantially all of our fiscal year 2014 capital expenditures budgeted for fiscal 2014. We intend to use a portion of the net proceeds received by us from this offering for capital expenditures such as the further expansion of our television studio infrastructure and the introduction of programming in regional languages on our television channel.

Coinjoos Acquisition

In June 2011 we acquired the business and assets of On Graph Technologies Private Limited, an Indian corporation, which operated an online books business under the name “Coinjoos.com,” for immediate cash payment of $207,814 and future amounts of up to $831,255, payable to certain employees who joined us from Coinjoos, upon the achievement of certain milestones on or before June 30, 2013. All payments were fully settled in July 2013 and no amount payable remains outstanding as of September 30, 2013.

Contractual Obligations, Including Indebtedness

We have commitments under certain firm contractual arrangements, or firm commitments, to make future payments. These firm commitments secure future rights to various assets and services to be used in the normal course of our operations. The following table summarizes our firm commitments as of September 30, 2013:

 

    

 

     Payment Due by Period  
     Total      Less than
1 year
     1-3 years      3-5 years      More than
5 years
 
                   (in thousands)                

Loans and borrowings(1)

     $4,298.0         $2,561.4         $1,012.6         $724.0         —     

Operating lease obligations

     3,416.7         1,461.2         1,753.7         201.8         —     

 

Note:

(1)   Excludes $36.9 million attributable liabilities incurred in connection with equity financings. These liabilities will be extinguished shortly after the completion of this offering with the proceeds we will receive from the full funding of our partially paid warrants and preference shares, as well as the conversion of all of our preference shares and warrants into ordinary shares. See “Description of Share Capital — History of Share Issuances.”

In addition to the amounts specified on the table above, we had non-current liabilities of $0.6 million for employee benefits obligations. We have not included these liabilities in the table above because the timing of the payment of such liabilities is not yet known.

In April 2012 our Indian subsidiary entered into a credit facility agreement with The Ratnakar Bank Limited for a working capital demand loan of LOGO 300.0 million ($4.8 million) with the rate of interest to be decided at the time of disbursement and cash credit of LOGO 100.0 million ($1.6 million) with an interest rate per annum of the bank’s minimum, or base, lending rate (currently 11.0%) plus 2.5%. The working capital demand loan was

 

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increased to LOGO 400.0 million ($6.4 million) in December 2012. The principal amount under both these facilities is repayable on demand, and interest under both facilities is payable on a monthly basis. Amounts owed under these facilities are secured by the fixed and movable assets of our subsidiary and a corporate guarantee by Network18. As of September 30, 2013, we had outstanding borrowings of LOGO 88.2 million ($1.4 million) under these facilities. In June 2013, we obtained a term loan from The Ratnakar Bank Limited for LOGO 250.0 million ($4.0 million) with an interest rate per annum of the bank’s minimum, or base, lending rate (currently 11.0%) plus 2.75%. As of September 30, 2013, we had outstanding borrowings of LOGO 181.5 million ($2.9 million) under this facility. In connection with these facilities, we have made upfront payments totaling LOGO 16.0 million to the bank in the form of processing fees.

Our Indian subsidiary has undertaken to furnish information as requested by the bank and to seek the prior written permission of the bank before, among others, the following:

 

   

issuing further equity or raising any loan;

 

   

declaring and paying any dividends; or

 

   

entering into a merger, amalgamation or selling off any of its units or property.

Failure to comply with any of these covenants would lead to an event of default. Other events of default include defaults under other obligations of our subsidiary or impairment of the security interest created in favor of the bank. We will obtain prior written permission from the bank to conduct this offering, and we intend to use a portion of the net proceeds from this offering to repay our outstanding borrowings under these facilities in full.

We currently have no loans outstanding from Network18 or any of its affiliates.

Off-Balance Sheet Arrangements

We did not have any off-balance sheet arrangements in any of fiscal years 2011, 2012 and 2013 or the six months ended September 30, 2012 or 2013.

Inflation

India has recently experienced high rates of inflation. According to data from RBI, the average annual rate of inflation as measured by the wholesale price index was 8.1% in fiscal 2008, 3.8% in fiscal 2009, 9.6% in fiscal 2010, 8.9% in fiscal 2011 and 7.6% in fiscal 2012. Continued and high fluctuation in inflation rates may make it more difficult for us to accurately estimate or control our costs, which may adversely impact our business prospects. Inflation in India would be expected to increase the rupee value of certain of our expenses.

Share-Based Payment Expenses

Under our share option plan, we have granted share options to certain of our executive officers and other employees. For fiscal years 2011, 2012 and 2013 and for the six months ended September 30, 2012 and 2013, we granted a total of 619,000, 45,000, 0, 0 and 375,000 share options under our share option plan, respectively, and the fair value of the grants in those years (measured as of grant date) amounted to $1.2 million, $0.1 million, $0.0 million, $0.0 million and $0.4 million, respectively. In August 2012 our board of directors adopted a stock appreciation rights scheme. For fiscal year 2013 and in July 2013, we granted a total of 2,260,000 and 325,000 stock appreciation rights to certain executive officers and other employees under this scheme, respectively, and the fair value of these stock appreciation rights (measured as of grant date) amounted to $3.0 million and $0.3 million, respectively. We may continue to make option and other share-based compensation grants in the future, either through the existing plans or new ones.

 

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The following table provides details on the fair values — on a per share and per option or stock appreciation right basis — for each grant made since April 1, 2010:

 

          Grant Date Estimated Fair Value per  

Grant

  

Grant Date

   Underlying Ordinary
Share
     Option or Stock
Appreciation Right
 

Share options

   August 4, 2010      2.15         2.07   

Share options

   January 4, 2011      2.21         2.12   

Share options

   April 29, 2011      1.95         1.86   

Share options

   February 3, 2012      2.14         2.05   

Stock appreciation rights

   November 2, 2012      1.94         1.18   

Stock appreciation rights

   November 2, 2012      1.94         1.82   

Stock appreciation rights

   November 2, 2012      1.94         1.82   

Share options

   July 26, 2013      2.15         1.09   

Stock appreciation rights

   July 26, 2013      2.15         1.19   

In the absence of a market price for our ordinary shares, the valuation of our underlying ordinary shares, which is also a key component in the valuation of our share options and stock appreciation rights, has been based on a discounted cash flow approach. This approach yielded a lower estimated U.S. dollar fair value for our ordinary shares in connection with the November 2012 grants of stock appreciation rights, when compared to U.S. dollar valuations for the prior grant date in February 2012, due principally to the following factors, which more than offset the rise since the February 2012 grant date in our estimate of our total enterprise value in Indian rupee terms:

 

   

the incurrence of additional liabilities under the short-term borrowings from The Ratnakar Bank Limited and the subordinated loans related to our issuance of warrants in March 2012;

 

   

the depreciation of the Indian rupee by 7.7% against the U.S. dollar between the February 2012 grant date and November 2012 grant date; and

 

   

dilutive effects of our warrants and of the grants of stock appreciation rights in November 2012.

The fair value of these share option and stock appreciation right grants is expensed over the vesting period of the grants. For fiscal years 2011, 2012, 2013 and the six months ended September 30, 2012 and 2013, these expenses amounted to $1.4 million, $0.6 million, $0.8 million, $0.1 million and $0.9 million, respectively. With respect to option and stock appreciation right grants made on or prior to September 30, 2013, a total of $1.7 million in expense remains to be charged in accordance with the vesting schedule for those options. We recorded total compensation expense for the November 2012 and July 2013 stock appreciation rights grants of $0.8 million.

For more information on our fair value accounting of these share options and stock appreciation rights, see “— Critical Accounting Policies — Share-based Employee Remuneration” and note 17.1 to our consolidated financial statements appearing elsewhere in this prospectus. In the absence of a market price for our ordinary shares, estimation of the fair value of our ordinary shares is highly complex and subjective. Following this offering and the listing and public trading of our ordinary shares, estimates of the fair value of our ordinary shares will no longer be necessary.

The “intrinsic value” of an option or stock appreciation right is the amount by which the value of the share or shares underlying the option or right exceeds the exercise price of the option or right. When measured against the initial public offering price range of $         to $         per share, the intrinsic value of all outstanding vested share options outstanding as of September 30, 2013 would be between $         and $        , and the intrinsic value of all outstanding unvested options as of that date would be between $         and $        ; the intrinsic value of all outstanding vested stock appreciation rights would be between $         and $        , and the intrinsic value of all outstanding unvested stock appreciation rights would be between $         and $        .

 

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A change in the accounting treatment of our stock appreciation rights may have the effect of increasing the volatility of our earnings and may result in significant additional charges for grants made prior to the listing of our ordinary shares. See “Risk Factors — Risks Related to Us and Our Industry” for more information.

Commercial Arrangements with Related Parties

Below we describe the principal commercial arrangements we have entered into with related parties:

 

   

We source certain products, mainly digital products such as mobile phones, camcorders and tablets, from certain related parties, principally Wespro Digital Private Limited, or Wespro, and RVT Holdings Private Limited, or RVT, both affiliates of Network18. The gross transaction value of Wespro products sold through our platform was $4.4 million, $0.5 million, $0.3 million, $0.2 million and $0.8 million in fiscal years 2011, 2012 and 2013 and the six months ended September 30, 2012 and 2013, respectively, while gross commissions from the sale of Wespro products through our platform were $0.9 million, $0.1 million, $0.1 million, $0.0 million and $0.2 million in fiscal years 2011, 2012 and 2013 and the six months ended September 30, 2012 and 2013, respectively. The gross transaction value of RVT products sold through our platform was $3.1 million in fiscal year 2011, while gross commissions from the sale of RVT products through our platform were $0.7 million in fiscal year 2011.

 

   

We have extended credit to certain related parties, principally Wespro and RVT. As of March 31, 2011, 2012 and 2013 and September 30, 2013, the amounts outstanding under these loans and advances were $0.9 million, $0.6 million, $0.6 million and $0.5 million, respectively. The loans and advances to Wespro and RVT are part of a broader effort to extend credit to certain Sourcing Partners primarily to provide working capital to facilitate their growing sales through our platform. These loans and advances are payable on demand and, other than a $650,000 loan extended to Wespro in 2009, do not bear interest. We had interest income from the Wespro loan for fiscal years 2011, 2012 and 2013 and for the six months ended September 30, 2012 and 2013 of $56,000, $54,000, $47,000, $23,500 and $21,500, respectively.

 

   

We buy airtime and advertising from several television channels affiliated with Network18, including Colors, Rishtey, CNBC and CNBC Awaaz. Under our arrangements with Colors and Rishtey, we pay a share, subject to a monthly minimum guarantee, of the commission revenue we generate from Colors and Rishtey viewers from airing infomercial-type shows focused on a particular brand or category of products. We paid Colors $0.7 million, $0.4 million, $0.7 million, $0.2 million and $0.2 million in fiscal years 2011, 2012 and 2013 and the six months ended September 30, 2012 and 2013, respectively and paid CNBC and CNBC Awaaz $31,000, $0.2 million, $0.1 million, $0.1 million and $0.0 million in fiscal years 2011, 2012 and 2013 and the six months ended September 30, 2012 and 2013, respectively. Our agreement for buying airtime on Rishtey commenced on February 1, 2014. Our agreements with CNBC and CNBC Awaaz have since been terminated.

 

   

We uplink our television channel to a satellite capable of broadcasting the signal to our DTH and local cable operators in India through teleport facilities provided by TV18 Broadcast Limited, or TV18, a subsidiary of Network18. In exchange for these services, we pay a fixed monthly fee. We paid TV18 $0.2 million, $0.2 million, $0.2 million, $0.1 million and $0.1 million in fiscal years 2011, 2012 and 2013 and the six months ended September 30, 2012 and 2013, respectively, for these services.

 

   

We share certain operating costs such as employee compensation, advertisement, communication expenses, rent for shared office space, repair and maintenance, with other Network18-affiliated television channels. The amount of these costs allocated to us is determined pursuant to a cost sharing agreement with TV18. We paid TV18 $0.2 million, $0.2 million, $0.4 million, $0.3 million and $0.1 million in fiscal years 2011, 2012 and 2013 and the six months ended September 30, 2012 and 2013, respectively, pursuant to the cost sharing agreement.

 

   

We have used Setpro18 Distribution Private Limited, or Setpro, an affiliate of Network18, to negotiate carriage agreements, including fees, with various cable operators on our behalf. Under our arrangements

 

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with Setpro, we have been paying a flat fee of LOGO 5.0 million ($79,900) per year until June, 2012 and Setpro has not been a party to any of the agreements it has negotiated on our behalf. The final terms of such agreements are decided solely between us and the relevant cable operator. We have also paid carriage fees to some cable operators through Setpro. We made payments to Setpro totaling $3.3 million, $2.6 million, $0.4 million, $0.4 million and $0.0 million in fiscal years 2011, 2012 and 2013 and the six months ended September 30, 2012 and 2013, respectively, pursuant to these arrangements. Our agreement with Setpro has since been terminated.

We do not have an agreement with Network18 governing conflicts of interest involving the two companies or our respective affiliates. While there has been no formal evaluation of these related party transactions for fairness, we have conducted and priced these related party transactions on commercial terms that we believe are fair and reasonable to us and in the interests of our shareholders as a whole. There are no ongoing contractual or other commitments as a result of any of these related party transactions.

Exposure to Counterparty Credit Risk

We are subject to concentrations of credit risk through our trade receivables and other receivables due from courier companies and Sourcing Partners, loans, advances recoverable and cash and cash equivalents. By their nature, all these assets involve risks, including the credit risk of non-performance by counterparties.

Trade and other receivables are typically unsecured and arise mainly from gross payment amounts owed to us by courier companies in respect of COD sales and reimbursements of freight and collection expenses owed to us by our Sourcing Partners. For each of the three years ended March 31, 2013 and for the six months ended September 30, 2013, our top three couriers accounted for over 70.0% of the total receivables owed to us by courier companies. Courier companies are typically required to remit payments they have collected from the prior seven day period on a weekly basis.

Advances recoverable are principally made to our Sourcing Partners to provide working capital to facilitate their growing sales through our platform. As of September 30, 2013, three Sourcing Partners accounted for the majority of the total amount owed to us under these advances. Our advances recoverable from Sourcing Partners increased significantly from $7.6 million as of the end of fiscal year 2013 to $16.0 million as of September 30, 2013, in part due to increased financial support that we provided to North India Top and another Sourcing Partner after a fire in June 2013 struck a warehousing facility used by them in the State of Haryana.

We review the credit worthiness of courier companies and Sourcing Partners to which we have granted credit in the normal course of the business. In addition, we believe that our overall credit exposure to these Sourcing Partners is reduced by amounts payable by us to them in respect of the products they have sold through our platform.

Our cash and cash equivalents are placed with banks that management believes to be of high quality.

We believe that currently there is no significant risk of loss associated with counterparty credit default, other than amounts for which we already have provided for. See note 24 to our consolidated financial statements for additional information relating to our exposure to credit risk.

Quantitative and Qualitative Disclosures about Market Risk

Exchange Rate Risk

We are exposed to movements in currency exchange rates, primarily those related to the U.S. dollar and the Indian Rupee. This is due primarily to the fact that while our reporting currency is the U.S. dollar, the functional currency of our operating subsidiary is the Indian rupee. As a result, when the U.S. dollar strengthens against the Indian rupee, the value of our sales and expenses in Indian rupees converted to U.S. dollars decreases. When the

 

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U.S. dollar weakens, the value of our sales and expenses in Indian rupees converted to U.S. dollars increases. Recently, there have been periods of higher volatility in the Indian rupee and U.S. dollar exchange rate. In fiscal year 2013, the average value of the rupee dropped 13.2% against the dollar as compared to fiscal year 2012, and in the six months ended September 30, 2013, the average value of the rupee dropped 9.0% against the dollar as compared to the six months ended September 30, 2012. See “— Factors Affecting Our Results of Operations – U.S. Dollar-Indian Rupee Exchange Rate” above and the section “Exchange Rates” for more information on recent trends in the U.S. dollar-Indian rupee exchange rate and their impact on our results of operations.

Interest Rate Risk

The interest rate on borrowings under our credit facility agreement, described above under “— Contractual Obligations, Including Indebtedness,” have been made by reference to the minimum, or base, lending rate of The Ratnakar Bank Limited. For example, borrowings under the cash credit facility bear interest at the bank’s base rate plus 2.5% while borrowing under a term loan facility bear interest at the bank’s base rate plus 2.75%. Currently, the bank’s base rate is 11.0%. Under Indian banking regulations, the bank is required is review the base rate at least quarterly. As this base rate may change, interest rates chargeable on borrowings from The Ratnakar Bank are subject to change. As of September 30, 2013, we had outstanding borrowings of LOGO 88.2 million ($1.4 million) under a working capital and cash credit facility at a weighted average interest rate of 13.5% per annum and outstanding borrowings of LOGO 181.5 million ($2.9 million) under the term loan facility at a weighted average interest rate of 13.1% per annum.

Critical Accounting Policies

Our consolidated financial statements are prepared in accordance with IFRS as issued by the IASB, which requires management to make estimates, judgments and assumptions that affect the amounts reported in our consolidated financial statements and accompanying notes. Management considers the following accounting policies to be critical because they are important to our financial condition and results of operations and require significant judgment and estimates on the part of management in their application. For a summary of all our accounting policies, see note 3 to our consolidated financial statements appearing elsewhere in this prospectus.

Revenue

Our revenue primarily comprises commissions earned from the sales of products by our Sourcing Partners as well as reimbursements of freight and collection expenses from certain Sourcing Partners. Revenue is measured by reference to the fair value of consideration received or receivable for services provided.

Revenue is recognized when the amount of revenue can be measured reliably, collection is probable, the costs incurred or to be incurred can be measured reliably, and when the criteria of recognition have been met.

Commission revenue and reimbursement of freight and collection expenses are recognized at the time of delivery of products by the courier companies to consumers in accordance with contracted terms with our Sourcing Partners.

Share-based Employee Remuneration

We are required to measure the fair value of the options and stock appreciation rights we have granted under our share option plan and stock appreciation rights scheme and expense this amount over the applicable vesting periods. The fair value is determined principally using the Black-Scholes model which requires assumptions regarding risk free interest rates, share value, share price volatility and the expected life of an employee equity instrument.

As there has not been a market price for our ordinary shares prior to this offering, the share price input into the Black-Scholes model has been based on our estimate of the value of our ordinary shares on the relevant grant date. We have used a discounted cash flow approach to valuing our ordinary shares, which relies on a number of

 

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critical estimates. Under the discounted cash flow approach, our ordinary share value is derived from a calculation of the net present value of our estimated future free cash flow attributable to equity. Estimates of our free cash flow for a discrete future period encompassing the next several years — typically the next 10 to 12 years — are based on projections of our future financial performance. These projections are in turn based on a financial model that our management has developed and maintains and which is subject to a number of assumptions, contingencies and other uncertainties. To estimate the value of cash flows beyond the discrete future period, we have used the Gordon growth model, which requires an estimate of our long-term growth rate beyond the discrete future period. Our estimated long-term growth rate is based on our assessment of the long-term potential for our industry in India, which is also subject to assumptions, contingencies and other uncertainties. We have discounted projected cash flows using a weighted average cost of capital figure based on economic, industry and company-specific factors. Following the completion of this offering, we expect that the market price of our shares will be used as an input in the Black-Scholes valuation of future share option and stock appreciation right grants and that therefore we will cease to use the discounted cash flow approach.

For further discussion of the basis and assumptions used to determine fair value, see note 17.1 to our consolidated financial statements appearing elsewhere in this prospectus.

Depreciable Assets

The assessment of the useful lives of our property, plant and equipment and our intangible assets requires judgment. Depreciation and amortization are charged on a straight-line basis to the statement of comprehensive income (loss) based on the useful life selected. This assessment requires estimation of the period over which we will benefit from the assets.

Acquired computer software licenses are capitalized on the basis of the costs incurred to acquire and install the specific software. Costs associated with maintaining computer software — i.e., expenditure relating to patches and other minor updates as well as their installation — are expensed as incurred.

Residual values and useful lives are reviewed periodically and are subject to impairment testing.

Assessing whether assets meet the required criteria for initial capitalization requires judgment. This requires a determination of whether the assets will result in future benefits to us.

Income Taxation

The assessment of the probability of future taxable income in which deferred tax assets can be utilized is based on our latest approved budget forecast, which is adjusted for significant non-taxable income and expenses and specific limits to the use of any unused tax loss or credit. If a positive forecast of taxable income indicates the probable use of a deferred tax asset, especially when it can be utilized without a time limit, that deferred tax asset is usually recognized in full.

Defined Benefit Liability

Management estimates the defined benefit liability annually with the assistance of independent actuaries; however, the actual outcome may vary due to estimation uncertainties. The defined benefit liability is based on, among other things, standard rates of inflation and mortality. The calculation of this liability also takes into account anticipated future salary increases. Discount factors are determined close to each year-end by reference to government bond rates that have terms to maturity approximating the terms of the related liability.

Fair Value Measurement Considerations

Fair value of financial instruments for which no active market exists is established using a valuation technique. Valuation techniques include, among other things, using recent arm’s length market transactions between knowledgeable, willing parties, if available, reference to the current fair value of another instrument that

 

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is substantially the same, discounted cash flow analysis and option pricing models. In estimating the carrying amounts of financial liabilities recognized in respect of convertible warrants, management considers the probabilities of occurrence of a liquidity event, including an initial public offering or an acquisition of us or primary issuance of securities to an external investor.

Recent Accounting Pronouncements

The following new standards, amendments and interpretations to existing standards have been published but are not yet effective, and we have not adopted any of these pronouncements early. Management anticipates that all of the relevant pronouncements will be adopted in our accounting policy for the first period beginning after the effective date of the pronouncement. Other than as specified below, at present we are not able to reasonably estimate the impact of initial application of these pronouncements.

IFRS 9 — Financial Instruments — Classification and Measurement

The IASB aims to replace IAS 39 “Financial Instruments: Recognition and Measurement” in its entirety with IFRS 9. To date, chapters dealing with recognition, classification, measurement and derecognition of financial assets and liabilities have been issued. Chapters dealing with impairment methodology and hedge accounting are still being developed. Further, in November 2011, the IASB tentatively decided to consider making limited modifications to IFRS 9’s financial asset classification model to address application issues. Our management has not yet assessed the impact of this new standard on our consolidated financial statements. Management does not expect to implement IFRS 9 until it has been completed and its overall impact can be assessed. The IASB has tentatively decided to defer the mandatory effective date of IFRS 9, and the mandatory effective date has been left open pending the finalization of the impairment and classification and measurement requirements.

Amendments to IAS 32 — Offsetting Financial Assets and Financial Liabilities

The amendments to IAS 32 add application guidance to address inconsistencies in applying IAS 32’s criteria for offsetting financial assets and financial liabilities in the following two areas:

 

   

the meaning of “currently has a legally enforceable right of set-off”; and

 

   

that some gross settlement systems may be considered equivalent to net settlement.

These amendments are effective for annual periods beginning on or after January 1, 2014 and are required to be applied retrospectively. Management does not anticipate a material impact on our consolidated financial statements from these amendments.

IFRIC Interpretation 21 — Levies

IFRIC 21 is an interpretation of IAS 37 “Provisions, Contingent Liabilities and Contingent Assets.” It addresses accounting for liabilities for levies imposed by governments, other than income taxes, in its financial statements and in particular when an entity should recognize a liability to pay a levy. As per the interpretation, the obligating event that gives rise to a liability is the activity that triggers the payment of the levy, as identified by the legislation. It further clarifies that an entity does not have a constructive obligation to pay a levy that will be triggered by operating in a future period as a result of the entity being economically compelled to operate in that future period.

This is applicable for annual periods beginning on or after January 1, 2014 and shall be applied retrospectively. Management does not anticipate a material impact on our consolidated financial statements from application of this interpretation.

 

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Amendments to IAS 36 — Recoverable Amount Disclosures for Non-Financial Assets

These amendments address the disclosure of information about the recoverable amount of impaired assets if that amount is based on fair value less costs of disposal. It clarifies the IASB’s original intention that the scope of those disclosures is limited to the recoverable amount of impaired assets that is based on fair value less costs of disposal.

The amendment is applicable for annual periods beginning on or after January 1, 2014 and shall be applied retrospectively. Management does not anticipate a material impact on our consolidated financial statements from application of this interpretation.

Annual Improvements to IFRSs 2010-2012

The IASB uses the annual improvements process to make necessary, but non-urgent amendments to IFRSs that are not included in any other project. The following amendments are effective for annual periods beginning on or after July 1, 2014:

IFRS 2 “Share-based Payment” — the following amendments have been made:

 

   

Clarification of the definition of “vesting conditions” by defining a “performance condition” and a “service condition”;

 

   

Amendment of the definition of a “market condition” to clarify that a market condition is a performance condition;

 

   

Clarification that a “market condition” can be based on the market price (or value) of the entity’s equity instruments or the equity instruments of another entity in the same group; and

 

   

Clarification that a share market index is a non-vesting condition because it not only reflects the performance of the entity, but also of other entities outside the group.

Management does not anticipate a material impact on our consolidated financial statements from these amendments.

IFRS 3 “Business Combinations” — the following amendments have been made:

 

   

Clarification that the classification of contingent consideration in a business combination as either a financial liability or an equity instrument is based solely on the requirements of IAS 32 “Financial Instruments: Presentation.”

 

   

Statement that the subsequent measurement of contingent consideration in a business combination should be measured at fair value at each reporting date and changes in fair value should be recognized in profit or loss, regardless of whether it is a financial instrument or a non-financial instrument.

We do not currently have any business combination that involves contingent consideration, and management does not anticipate a material impact on our consolidated financial statements from application of this amendment.

 

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BUSINESS

Mission

Our mission is to transform the way consumers in India shop,

leveraging technology to provide them with a best in class shopping experience

across a wide range of products, delivered to their doorstep.

Overview

We operate a leading digital commerce platform in India, with a combined reach of over 250 million consumers, accessed through our integrated television, Internet and mobile device channels. We provide Indian consumers with a high quality and integrated shopping experience that combines value, fun, entertainment and simplicity, which we believe to be superior to what is commonly available to them. We are focused on the Indian retail market, which remains highly fragmented and is dominated by small stores with limited availability and selection of high-quality goods. Since the launch of our service in 2008, we have built an end-to-end digital commerce platform, providing Indian consumers access to over 1,000 brands, supported by our pan-India delivery reach and dedicated 24/7 multi-lingual customer service. Using our platform, international and domestic brands are able to efficiently and effectively demonstrate, market and sell existing as well as new products to consumers across India. Our position as the largest pan-India television shopping channel (based on publicly available financial information) has enabled us to establish ourselves as a trusted brand, with over 8.9 million consumers who have placed orders with us since our launch.

To reach and serve the broadest possible customer base, we have developed a consumer centric platform that combines our television channel with the discovery, research and comparison tools of our Internet and mobile channels. We enable consumers to contact us using multiple languages and dialects spoken across India, enabling us to serve a wide range of consumers. As of September 30, 2013, our television channel, which is carried on pay television systems, reached more than 66.5 million households across India, while our Internet channel had 8.3 million unique visitors during that month, according to Google Analytics. Our scale and distribution strategy make us an important relationship for our Sourcing Partners, providing us with the ability to showcase a broad range of products across multiple categories at competitive prices. We have developed a technology-enabled logistics network that allows our Sourcing Partners to deliver products to our customers’ doorstep in over 3,000 towns and cities across India. We believe that our integrated platform provides consumers across India with a differentiated and user-friendly experience, service and value.

India has witnessed substantial economic growth over the past decade, with real gross domestic product growing by 7.3% on an annual compounded rate during the period, according to the EIU. This growth has in turn led to the emergence of a large middle class across the country, estimated to encompass approximately 250 million people by 2015 according to a 2007 report of the McKinsey Global Institute. We believe that these consumers, influenced by mass media and becoming increasingly affluent, are seeking to enjoy a modern, uniquely Indian lifestyle which includes fun, easy and accessible shopping as an integral part of everyday life. However, when these consumers shop, they are often frustrated by the gap between the high-quality shopping experience they seek, typically portrayed on popular mass media, and their local, often poor, retail experience.

In addition, the Indian market has unique business dynamics and infrastructure challenges that require a technological and commercial retail solution that is different from that found in other parts of the world. India suffers from a lack of adequate logistics infrastructure which, coupled with its vast geographical spread, makes delivery of products to consumers across various towns and cities challenging. Creation of reliable delivery mechanisms requires sizeable investments in technology, systems and logistics infrastructure. Because of the relative lack of large organized retail vendors across the country, infrastructure constraints, and rising costs for physical retail space that currently characterize the local retail market, digital commerce has become an

 

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important component for manufacturers and distributors who are seeking to reach and sell their products to Indian consumers on a national basis. Credit card penetration in India continues to be low, and consumers in India are generally reluctant to make payments electronically. Hence, most of the transactions executed through our platform are made on a COD basis as consumers are more comfortable with cash as a mode of payment. In a COD transaction, the consumer makes payment in cash upon receipt of the product. In India, television is benefiting from substantial growth and is the most pervasive and effective digital medium, with a pay television viewer base of over 584 million in 2013, according to Euromonitor International. In addition, India’s Internet use, while still at an early stage of development, had 155 million users as of 2012, according to Euromonitor International. We believe that our solution enables us to address the needs and consumption aspirations of the large and growing middle class in India, while providing leading brands with an effective channel to reach these consumers.

Our revenue from operations comes primarily from commissions we charge for products sold through our platform. For fiscal years 2011, 2012, and 2013 and the six months ended September 30, 2013, we reported revenue from operations of $19.2 million, $24.5 million, $40.7 million and $25.6 million, respectively. Our revenue from operations for fiscal year 2013 and the six months ended September 30, 2013 represent growth of 66.4% and 67.1% from fiscal year 2012 and the six months ended September 30, 2012, respectively. For fiscal years 2011, 2012 and 2013 and the six months ended September 30, 2013, the total value of all products sold through our platform, net of related returns, which we refer to as “gross transaction value,” was $62.6 million, $108.5 million, $166.5 million and $94.6 million, respectively. For fiscal years 2011, 2012 and 2013 and the six months ended September 30, 2013, our loss after tax was $12.7 million, $22.5 million, $25.8 million and $10.6 million, respectively. For fiscal years 2011, 2012, 2013 and the six months ended September 30, 2013, our adjusted EBITDA was $(11.4) million, $(20.9) million, $(19.2) million and $(7.6) million, respectively. Adjusted EBITDA is a financial measure not presented in accordance with IFRS. For a definition of adjusted EBITDA, an explanation of our management’s use of this measure and a reconciliation of adjusted EBITDA to our loss after tax, see “Selected Consolidated Financial and Other Data — Adjusted EBITDA.” In the six months ended September 30, 2013, our television segment reported a segment profit of $0.3 million, which was the first segment profit for either of our business segments since our inception.

India Market Landscape

A Large and Expanding Consumer Centric Economy

India is the world’s second most populous country, with an estimated population of approximately 1.2 billion as of March 2013, which equates to approximately 19% of the world population, according to EIU. India also has one of the youngest populations among major developed and developing countries, with a median age of 26.7 years as of 2013, according to the CIA World Factbook, which is expected to drive the addition of almost 270 million workers to the labor pool between 2005 and 2025, fueling India’s economic growth for the next two decades, according to McKinsey Global Institute’s 2007 report.

Over the past decade, India has been one of the fastest-growing economies globally with overall real gross domestic product, or GDP, almost tripling since 2001 and projected to continue to grow at an annual rate of 6.1% between fiscal years 2013 and 2025, according to EIU. India’s nominal GDP on a purchasing power parity basis was $5.0 trillion in fiscal year 2013, according to EIU, making India the third largest economy in the world after the United States and China and one of the largest global consumer markets – with private consumption contributing 59.1% of overall GDP.

 

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Nominal GDP (purchasing power parity basis, trillions of dollars)   

Calendar Year Ended December 31, 2012*

Nominal GDP (purchasing power parity basis,

trillions of dollars)

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Real GDP Growth Rate (%): 2012

   USA     China     India     Japan     Germany     UK  
     2.8     7.7     4.9     2.0     0.9     0.1

 

Source:   The Economist Intelligence Unit
*   Data for India is for fiscal year ended March 31, 2013

The Rise of the Indian Middle Class

During the period from 2005 to 2025, according to McKinsey Global Institute’s 2007 report, the percentage of middle class Indians is expected to increase from 5% to 41% and the percentage of Indians living in urban areas is expected to increase from 29% to 37%. Driven by economic developments, Indian society is rapidly evolving from a mostly rural and agricultural society into a more urban and consumption-oriented society. Economic liberalization in India, which began in 1991, has also contributed to the rising income levels and changing consumption patterns that are transforming Indian society and the Indian consumer landscape.

 

Aggregate Private Consumption

in India (US$ billions)


 

Share of Population in Each

Income Bracket

(millions of people, except percentages)

 

Increase in Urban

Population

(as a percentage of total

population)

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Source:   McKinsey Global Institute
Notes:  
 

Seekers and strivers are considered part of the Indian middle class. Annual Income in rupees: Deprived < 90,000, Aspirers 90,000-200,000, Seekers 200,000-500,000, Strivers 500,000-1,000,000, Global > 1,000,000.

 

In the graphs above, “E” refers to estimated and “F” refers to forecasted.

According to the McKinsey Global Institute report’s 2007, consumption in India is expected to increase by 7.3% annually between 2005 and 2025, reaching more than $740 billion by 2015 and $1.5 trillion by 2025, supported by income levels that are projected to almost triple during that period. As the income of Indian consumers rises, McKinsey expects the percentage of spending on discretionary items to grow from 52% as of 2005 to approximately 61% by 2015 and 70% by 2025.

A Large, Growing and Underserved Retail Market

Overall economic development in India is expected to drive significant growth of the Indian retail market. The overall size of the Indian retail market is estimated to be $440 billion for calendar year 2013, and is estimated to grow at a CAGR of 10.9% to reach $741 billion by calendar year 2018, according to Euromonitor International.

While India is a large retail market by global standards, it has remained a highly fragmented market with very limited penetration for organized retail outside the large cities. Furthermore, even in large cities, organized retail penetration is significantly lower than in developed as well as many developing markets. As a result, the Indian retail market is dominated by traditional stores that provide their local communities with limited product choices and lack the sophistication typically found at organized retail outlets.

The growth of the Indian middle class and its exposure to global consumer trends and brands are expected to drive increased overall demand for western-style retail shopping. However, organized retail as a percentage of the overall retail market is expected to only grow from 2.3% in calendar year 2013 to 3.6% in calendar year 2018, according to Euromonitor International.

Retail Market Size in India (billions of dollars*)

(US$ in bn)

 

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Source:   Euromonitor International.
*   At fixed 2013 exchange rates. Forecast data includes inflation.

 

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Retail Sales CAGR (2012E–2016E)

 

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Source:   Euromonitor International.

Organized Retail* as a Percentage of Total Retail in India

 

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Source:   Euromonitor International.
*   Organized retail includes modern grocery retailing, homeshopping, Internet retailing and direct selling as estimated by Euromonitor. This excludes modern non-grocery retailers such as apparel specialists, department stores, electronics and appliance specialists, etc.

Organized Retail* as a Percentage of Total Retail Globally (2013E)

 

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Source:   Euromonitor International.
*   Organized retail includes modern grocery retailing, homeshopping, Internet retailing and direct selling as estimated by Euromonitor. This excludes modern non-grocery retailers such as apparel specialists, department stores, electronics and appliance specialists, etc.

 

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B2C Distance selling* as a Percentage of Total Retail Expenditure (2013E)

 

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Source:   Euromonitor International.
*   B2C distance selling includes television home shopping and Internet retailing as estimated by Euromonitor.

Rapidly Increasing Television, Internet and Mobile Penetration

India is the world’s third largest television market, according to the India Brand Equity Foundation (www.ibef.org), and according to Euromonitor International had 173.6 million color television households in 2012. In addition, non-television viewing households are approximately 43.0% of all households in India (according to Euromonitor International). These non-television households provide significant room for future growth, driven by the changing macro-economic landscape and the overall growth in consumer affluence. According to Euromonitor International, at the end of 2012, there were approximately 108.6 million cable television households and 31.1 million satellite television households in India. By 2017 the number of pay television households (defined as sum of cable television households and satellite television households) projected to grow to approximately 178.0 million, thus significantly growing the potential coverage for our television channel. Moreover, given the mandatory cable television digitization drive initiated by the Indian government, a larger segment of the television viewing population will have access to extensive multi-channel high-quality signal, as digitization will enable transmission of higher number of channels compared to analog and also bring about improvements in broadcasting quality. According to Euromonitor International, cable television households in India are expected to increase to 134.7 million and satellite television households are expected to increase to 43.2 million households by 2017.

 

Color television households (millions)

 

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Source:   Euromonitor International.

 

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Pay television households (millions)

 

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Source: Euromonitor International.

According to Internet World Stats, in 2012, India had the third largest population of Internet users after China and the United States. Overall penetration is still relatively low in India, with Internet penetration at approximately 14.2%, or approximately 176 million users in 2013, according to Euromonitor International. Growing income levels, a relatively young population and increasing broadband availability are driving Internet growth. Euromonitor International estimates Internet users to grow to approximately 281.7 million users, by 2017, representing a CAGR of 12.8% since 2012.

Internet Users in India (millions)

 

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Source: Euromonitor International.

Expanding wireless broadband networks availability and the proliferation of mass-market smartphones are expected to transform India’s Internet user base with smartphones retail sales volumes increasing from 15 million in 2012 to 62.5 million in 2017, according to Euromonitor International.

Smartphones retail sales volumes in India (millions)

 

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Source: Euromonitor International.

 

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Our Opportunity

We are targeting India’s large and growing retail market, which is one of the world’s largest with estimated revenue of $440 billion for calendar year 2013 and is projected to grow at a CAGR of 10.9% reaching $741 billion by calendar year 2018, according to Euromonitor International and McKinsey Global Institute.

The rise of a large Indian middle class, focused on a uniquely Indian yet modern lifestyle is causing a shift in consumer expectations. Indian consumers, influenced by mass media, are seeking a western style shopping experience. As a result, there is growing disparity between consumer expectations and what they typically find when shopping locally, driven by the relative lack of organized retail across the country. Historically faced with significant challenges related to infrastructure investments, quality retail space availability and foreign investments and know-how, organized retail accounted for just 2.3% of overall retail activity in India in calendar year 2013, according to Euromonitor International - significantly lagging behind other large global markets.

We believe that our digital commerce solution has a number of benefits which are highly relevant to this market, given its unique characteristics and challenges:

 

   

Reach, Selection and Availability. Our television-driven integrated platform is widely available across India, providing Indian consumers with a wide variety of products from various brands that are typically difficult to find or are otherwise unavailable to them due to the limited presence of organized retail as well as the logistical and shelf space challenges faced by traditional retailers.

 

   

Ease and Comfort. For consumers in locations where goods are potentially available, high levels of traffic congestion, the lack of quality public transportation and the limited availability of modern shopping centers often result in a time-consuming and unpleasant shopping experience.

 

   

Competitive Pricing. The Indian consumer is highly price sensitive, and focused on securing the “best deal.” Benefiting from our reach, scale and our ability to reach the market efficiently, our Sourcing Partners are able to provide competitive prices to consumers.

 

   

Payment Options. We offer Indian consumers the choice of making payments through multiple methods, including cash on delivery, or COD, effectively matching the experience at a typical retail outlet while providing consumers with the comfort of shopping from home.

Our Value Proposition for Consumers

We believe that Indian consumers are looking to transact with a trusted digital shopping brand, offering them a superior shopping experience. Our integrated digital commerce platform leverages our scale, reach and deep industry know-how to offer consumers a comprehensive solution that has the following attributes:

 

   

Trust. The wide-spread presence of our television channel across India has helped us gain consumer familiarity and trust. We have further reinforced our brand with the launch and subsequent growth of our user-friendly Internet and mobile channels which provide consumers additional means to discover, research and purchase products.

 

   

Reach. Our television-driven integrated platform provides our Sourcing Partners access to over 250 million consumers (assuming an average number of members per household of 3.95, as reported in the Census of India 2011). This reach is supported by our technology-enabled delivery and logistics network, which enables us to deliver products to consumers in over 3,000 towns and cities across India, including many of the smaller cities and towns that often lack the presence of organized retail stores.

 

   

Service. We place a high emphasis on consumer satisfaction and support. We operate our telephone customer support center 24 hours a day, seven days a week, all year round. We provide support mainly in Hindi and English, as well as certain other Indian languages, enabling Hindi-speaking and certain other consumers who do not speak English, to enjoy our services.

 

 

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Selection and Quality. We showcase one of the largest selections of brands comprising over 1,000 global and local brands across all major product categories. We provide consumers with a wide choice of high-quality products including a number of unique and innovative products and offerings that may not be easily available otherwise. As of September 30, 2013 our digital commerce platform showcased over 12.7 million different SKUs.

 

   

Value. We believe that by leveraging our volume, reach and logistics network, we provide important economies of scale benefits to our Sourcing Partners. These benefits in turn enable our Sourcing Partners to remove inefficiencies in their sourcing and manufacturing, resulting in lower costs to them and offering attractive pricing to our customers.

 

   

Payment Choices and Flexibility. While a substantial majority of the payments through our platform continue to be made on a COD basis, we offer consumers multiple additional payment options ranging from credit cards, debit cards, net banking, demand drafts and gift certificates, helping us facilitate consumer acceptance of digital commerce.

Our Value Proposition for Sourcing Partners

Our digital commerce platform offers Sourcing Partners a single point of access to consumers throughout India and across various demographics by providing them the following advantages:

 

   

Unique Distribution Platform. Our platform provides our Sourcing Partners an efficient means to bypass the traditional multi-layer supply chain by delivering their products directly to consumers. In addition, our Sourcing Partners benefit from our ability to help them launch new products quickly in the Indian market, leveraging our platform to help educate consumers about new products. As a result, we believe that our Sourcing Partners are able to realize cost savings, improve efficiencies and thereby offer our customers a broader choice of competitively priced products.

 

   

Nationwide Reach. Through our platform, our Sourcing Partners are able to reach over 250 million consumers. We are able to expand the addressable market for our Sourcing Partners by providing access to customers in markets that may not be reachable through traditional marketing and distribution channels. For example, through our platform, a regional manufacturer in India can potentially market and sell its products to consumers located throughout the country without incurring high advertising and distribution expenditure.

 

   

Branding and Visibility. We offer valuable marketing and product demonstration opportunities for our Sourcing Partners and the brands they carry. We believe that television is the most effective brand building medium in India, enabling our Sourcing Partners to showcase their products and create awareness and visibility on a national level. Our program hosts convey detailed information regarding featured products, sometimes with the assistance of a representative from the product vendor, manufacturer or brand.

 

   

Product Launch. The availability of a multi-channel medium has helped various Sourcing Partners to successfully launch their product offerings to the Indian consumer at a national level, thereby resulting in cost savings and faster speed to market their offerings.

 

   

Real-time Consumer Feedback. Our digital commerce platform enables an efficient and cost-effective means for product testing, consumer analytics and consumer feedback. Our website offers our Sourcing Partners the opportunity for detailed consumer education through product videos, interactive product evaluation and demonstrations and consumer generated reviews. Through our platform, our Sourcing Partners are able to obtain real-time consumer feedback on their products, helping them to improve their merchandising and marketing strategies.

 

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Our Strengths

We believe that the Indian digital commerce opportunity, our integrated multi-channel platform strategy and our strong execution have resulted in the following key strengths for our business:

Positioned for Growth

Our digital commerce platform addresses the growing Indian consumer market primarily through our television channel as well as our Internet, and mobile channels. According to Euromonitor International, India had 140 million pay television households in 2012 which is expected to increase to approximately 178 million by 2017. Euromonitor International estimates Internet penetration will reach approximately 282 million Internet users by 2017. Our integrated presence across television, Internet and mobile web enables us to effectively address this large and growing consumer audience.

An Established and Trusted Brand

We have established ourselves as the market leader in television home shopping in India. Through our integrated 24 hour television channel as well as Internet and mobile presence we have become one of India’s best known digital commerce platforms. Our television based mass presence and reach has helped us gain consumer familiarity and trust and we believe that television, where we lead with a footprint of over 66.5 million households, will continue to be the key medium to establish long standing awareness and relationship with the Indian consumer.

Large, Engaged and Loyal Consumer Base

Since our launch, over 8.9 million consumers have placed orders through our platform, and over 13.4 million transactions have been executed through our platform. Our repeat business rate during the second quarter of fiscal 2014 reached 45.4%, demonstrating the value of our service to our users and the loyalty of our consumer base.

Scale Benefits

The scale of our operations and our ability to access 250 million consumers in over 3,000 towns and cities across India positions us as one of the leaders in the industry and makes us an important relationship for our Sourcing Partners. We are able to expand the addressable market for our Sourcing Partners by providing them access to markets they may not be able to reach through traditional marketing and distribution channels. Through our platform, Sourcing Partners are able to sell large volumes of products across the country. Leveraging our television based integrated platform, we have developed merchandising and distribution capabilities in a market that is still dominated by smaller-scale competitors who operate at a local or regional level.

Extensive Selection

We are able to offer consumers a wide selection of products across multiple categories, such as books, mobile phones, cameras, computers, electronics, apparel, jewelry, home & kitchen, appliances, toys, sports & fitness, health & beauty, baby, office stationery and gifts & flowers. As of September 30, 2013, our digital commerce platform showcased over 12.7 million different SKUs and over 1,000 international and domestic brands, including Samsung, Puma, Nokia, Sony, Canon and Reebok.

Experienced Management Team with Proven Track Record

Our management team successfully launched our business in 2008, and they have helped it grow to become one of India’s leading digital commerce platforms. With diverse yet complementary backgrounds, the team

 

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benefits from deep industry expertise across media, digital commerce, consumer products, retail, logistics and IT. We believe that our management team’s collective experience and strong execution capabilities have enabled and will continue to enable us to further innovate our offerings and execute our growth strategy.

Our Growth Strategy

We intend to grow our business by focusing on the following growth strategies:

Grow Our Consumer Base

As we operate in a rapidly growing market with many “first-time users”, we believe that we have a unique opportunity to leverage the strength of our platform and our brand in order to attract new consumers. We intend to continue investing in our brand through marketing activities and by providing a superior consumer experience. In addition, we intend to grow our delivery reach across more cities and regions of India and to expand our programming to include Indian vernacular languages and launch new channels in these languages in order to further expand our audience reach.

Grow Our Sourcing Partner Universe

We aim to grow the number of key Sourcing Partners to facilitate the growth of our platform across geographies and products and further diversify our Sourcing Partner relationships. We believe the quality of our Sourcing Partners has enhanced our business to date, and in evaluating future Sourcing Partners, we will focus on their product sourcing and manufacturing capabilities, infrastructure, use of technology and customer orientation.

Expand Our Product Catalog

We are continuously working with our Sourcing Partners to introduce new products and product categories to our platform, based on the insights we gather from analyzing the purchase behavior and shopping preferences of our consumers. By expanding our product offerings, we believe that we will be able to attract more consumers to our platform and improve repeat business from existing consumers.

Leverage Our Scale

With the growth and expansion of our platform, we will seek to drive further benefits from our scale, securing better terms for our business and lower prices for consumers. We believe the growth of our platform will also help improve commercial terms for our Sourcing Partners.

Invest in Our Internet and Mobile Platforms

We intend to continue our investment in our Internet and mobile channels, further enhancing product choice, user interface and overall user experience. In addition, we intend to continue making prudent investments aimed at growing our Internet user base and building consumer awareness and use of our Internet and mobile channels.

Strategic Alliances and Potential Acquisitions

In addition to growing our business organically, we may pursue selected strategic alliances and potential strategic acquisitions that are complementary to our business and operations, including opportunities that can help us expand our brand to new consumer segments, expand our product offerings and delivery network and improve our technology infrastructure.

 

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Our Channels

Television

Our HomeShop18 television channel was launched in 2008 and broadcasts home shopping programs 24 hours a day, seven days a week, with both live and recorded content.

 

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We enter into contracts with direct to home, or DTH, satellite television operators and cable operators to carry our television channel on their pay television platforms. We also pay other television channels to air our multi-product promotional programs. Since commencing operations in 2008, we have formed strong relationships with most DTH and major cable operators. We have entered into multi-year distribution agreements with all of the DTH operators carrying our channel as part of their basic package of channels. Agreements with cable operators generally tend to be one to two year contracts. As of September 30, 2013, our television channel was available across major Indian cable television and most DTH operators, including Den Networks Limited, Hathway Cable & Datacom Limited, Gujarat Telelink Private Limited, Reliance Big TV, Dish TV and Airtel DTH, reaching more than 66.5 million households across India.

All of our television programs are produced in our studios and production facilities located outside Delhi in the suburb of Noida. We operate our own state-of-the art studios using the latest broadcast technology, which we upgraded in 2013. Our studios and our programming are designed to resonate with our target market, Indian middle and upper middle class families, but still stay aspirational in look and feel. We give special attention to lighting and set design which we believe play an important role in setting the standards of visual association. We have also integrated our production control rooms to monitor all the activity at our customer care center during live shows, including stock inventory and per minute sales. Our television programming is intended to promote sales and consumer loyalty through a combination of product quality, value and selection, coupled with product information and entertainment. Programming is divided into shows of varying duration. Each show has a host who presents and conveys information regarding featured products. The hosts are sometimes supported by expert representatives from the product vendor, manufacturer or brand to enable better presentation of products and features. Our programming is primarily in Hindi. We have deployed technology to constantly monitor show performance i.e. calls received and sales achieved on a real time basis, enabling us to change content for our live shows on a real time basis.

In addition, we also air longer, infomercial-type shows focused on a particular brand or category of products which may feature a celebrity personality. For example, we air cooking programs featuring renowned Indian chef

 

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Sanjeev Kapoor and the Sanjeev Kapoor-branded kitchenware is promoted during this show. We continually monitor the performance of our shows and sales to determine which products to feature and at what days and times. We make these adjustments to achieve a schedule of programs with content that we believe maximizes our overall revenue and profitability.

We uplink our television channel to a satellite capable of broadcasting the signal to our DTH and local cable operators in India through teleport facilities provided by TV18, a subsidiary of Network18. TV18 uses the INSAT-4A satellite provided by the Department of Space, Government of India.

Our Internet and Mobile Platforms

Our HomeShop18.com Internet website was launched in January 2011, and our mobile website, m.HomeShop18.com, was launched in August 2012. Our Internet and mobile platforms host a wide range of products, including all of the merchandise offered on our HomeShop18 television channel, thereby serving as an extension to boost sales of products aired on our television channel. Products listed for sale are generally accompanied by video demonstrations, photographs, summary descriptions, consumer ratings, consumer comments and reviews, together with any discounts or other promotions offered on the products.

Our website features a consumer-friendly and intuitive user interface designed specifically to address Indian consumers’ purchase patterns. Our website enables consumers to conveniently discover search for, find and purchase the products they are looking for. We have designed our website to create a reliable, secure, enjoyable and convenient online shopping experience for consumers in order to promote brand loyalty and repeat purchases. The new web interface is more television focused allowing the customers to view live television, watch demonstrations of product by means of video content and search better for television products. We have also managed to customize offerings to customers, offering them content based on their buying behavior thereby enhancing their shopping experience.

 

LOGO

 

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Our Product Offerings

Product Categories

We showcase a selection of products from popular international and domestic brands. The following table describes the current product categories showcased on our platform.

 

Mobiles

Range of mobile phones from various international and domestic brands which are complemented by relevant accessories including fashion accessories for mobile phones.

 

Cameras & Accessories

Cameras from various international brands including both entry level and high end digital cameras as well as lenses and other accessories such as tripods, batteries, lenses and camera bags.

 

Computers & Tablets

Laptops, net books, desktops, tablets and a full range of accessories such as storage devices and USB drives.

 

Electronics

LCD / LED televisions and other home entertainment products and car accessories.

 

Fashion & Clothing

  Womenswear — Women’s apparel, featuring a variety of apparel and styles for different age groups, including ethnic and traditional wear, casual wear, jeans, dresses, lingerie, pajamas and maternity clothes.

 

    Menswear — Men’s apparel, featuring a variety of apparel and styles for different age groups, including ethnic and traditional wear, formal wear, casual and smart-casual T-shirts, innerwear, polo shirts, jackets and pants.

 

Footwear & Accessories

Shoes and accessories such as wallets, belts and handbags for women and men.

 

Jewelry

Various domestic brands for semi-precious and precious jewelry; extensive range of fashion jewelry and work wear jewelry.

 

Home & Kitchen

Extensive range of home and décor products such as serve ware, cook ware, bake ware, furnishings, cutlery and furniture items. Includes gardening tools and products.

 

Appliances

Kitchen and other home appliances such as microwave ovens, hobs, sewing machines, vacuum cleaners and refrigerators.

 

Toys

Toys and games for boys, girls, infants and toddlers of all age groups including traditional Indian toys and games.

 

Sports & Fitness

Indoor and outdoor games including badminton, cricket, squash, chess, darts etc. Range also includes fitness equipment like treadmills and exercise bikes and sports accessories.

 

Health & Beauty

Range of skin care, hair care and cosmetic products from international and domestic brands, including cleansers, lotions, face and body creams, face masks, sunscreen, foundations, lipsticks, eye shadows and nail polish.

 

Baby

Range of products for various needs of toddlers and infants such as diapers, feeding bottles and other products.

 

Office Stationery

Small office and school needs including products such as stationery and art supplies.

 

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Gifts & Flowers

Selection covers all major gift occasions in India — includes flowers for different occasions, traditional Indian sweets, gold coins, chocolates and third party gift vouchers.

 

Books

Books across various categories including a comprehensive range of Indian and international titles.

Product Mix

The charts below represent the mix of products sold on our platform, on a gross transaction value basis, during fiscal 2013 and the six months ended September 30, 2013.

 

Fiscal Year 2013

 

First Half Fiscal Year 2014

LOGO   LOGO

 

Note: Digital includes mobile phones, cameras, computers and electronics categories. Home includes home & kitchen, appliances, toys and baby categories. Lifestyle includes apparel, jewelry, health & beauty, office stationery and gifts & flowers categories.

Our Sourcing Partners

We refer to the distributors and manufacturers that offer and sell products through our platform as our Sourcing Partners. We source products showcased on our platform from over 500 Sourcing Partners across India. Our Sourcing Partners may offer and sell products across multiple brands and categories and the same brand may also be offered and sold by multiple Sourcing Partners.

We have implemented a methodical selection process for our Sourcing Partners, screening for Sourcing Partners that have a strong track records, quality controls and differentiated products at competitive prices. Once a potential Sourcing Partner is identified, we conduct due diligence reviews on its qualifications, including whether it holds the proper business operation licenses and trademark registration certificates or license agreements in relation to any branded products. This review process helps us ensure that we enter into agreements with high quality Sourcing Partners that can meet our consumers’ expectations. Further, we follow a very stringent process for screening products and undertake detailed quality checks before products are offered on our platform.

We are typically required to remit payments to our Sourcing Partners within 10 to 40 days from the date products are sold by them through our platform. We net out commissions and certain other amounts owed to us, such as sales taxes and refunds, and any freight and collection expense reimbursements (as agree upon) prior to remitting payment to our Sourcing Partners.

We extend credit to our Sourcing Partners from time to time to provide them with working capital to facilitate their growing sales through our platform. See “Management’s Discussion and Analysis of Financial Condition and Results of Operations” for more information. Our use of the term “Sourcing Partner” does not mean that we have formed any legal partnerships with any of our Sourcing Partners.

For fiscal years 2011, 2012 and 2013 and for the six months ended September 30, 2012 and 2013, our top 10 Sourcing Partners accounted for 65.8%, 77.4%, 69.5%, 68.6% and 66.6%, respectively, of our gross transaction

 

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value. Also, for fiscal years 2011, 2012 and 2013 and for the six months ended September 30, 2012 and 2013, our top 10 Sourcing Partners accounted for 65.2%, 79.6%, 75.7%, 75.4% and 63.3%, respectively, of our gross commission revenue. For those periods, the number of Sourcing Partners that each accounted for over 5.0% of our gross transaction value was five, two, three, two and four, respectively. For fiscal year 2013 and the six months ended September 30, 2013, our five top Sourcing Partners by contribution to total gross transaction value were North India Top, SMM, New Age Corporation, Ambika Saree Centre and Cart2India Online Retail Private Limited. For fiscal years 2011, 2012 and 2013 and for the six months ended September 30, 2012 and 2013, North India Top accounted for 23.4%, 47.6%, 43.9%, 44.8% and 15.8%, respectively, of our gross transaction value. North India Top’s contribution to our gross transaction value has generally grown as it has expanded the categories of products that it showcases on our platform. In June 2013, two of our Sourcing Partners, including North India Top, one of our largest Sourcing Partners, experienced a fire at a warehousing facility located in the State of Haryana, which adversely impacted their ability to showcase their products on our platform. The gross transaction value from North India Top thus declined from 43.9% for fiscal year 2013 to 15.8% for the six months ended September 30, 2013. The contribution of other Sourcing Partners to our gross transaction value increased over this period as we were forced to rely on other Sourcing Partners to showcase their products on our platform.

Logistics

Logistics are handled by our Sourcing Partners and courier companies appointed by us. Our Sourcing Partners provide us regular updates on product inventory at their warehouses available for sale through our platform. Upon receipt of an order through our platform, our Sourcing Partners pack and invoice products for shipment while our appointed courier companies collect products from the Sourcing Partners’ premises and deliver those to consumers. Through our information technology systems, we disseminate order and delivery information to Sourcing Partners and courier companies. To ensure consumer satisfaction, we track these activities on a real-time basis. This modern and scalable logistics infrastructure is relatively new for India and enables us to offer consumers a high level of service. In certain cities, some of these courier companies use delivery vans branded with our logos and their employees wear uniforms branded with our logos when they deliver products sold through our platform.

We have built our dedicated delivery team and infrastructure across key towns and cities through our agreements with contracted third-parties. We offer free shipping to consumers for all products, though we receive reimbursements of some of these costs from certain Sourcing Partners.

Payment

We accept payments via COD, credit card, debit card, net banking, check, demand drafts and gift certificates.

In COD sales, consumers pay courier companies in cash upon receipt of their purchases. COD facilitates the growth of digital commerce in India, given the relatively low penetration of credit and debit cards in India. For fiscal years 2011, 2012 and 2013 and the six months ended September 30, 2012 and 2013, 86.3%, 83.3%, 79.2%, 78.5% and 84.1%, respectively, of our gross transaction value was settled on a COD basis. We generally limit COD sales to orders of LOGO 25,000 (approximately $400) or less.

In COD sales, the courier companies act as collection agents for our Sourcing Partners and us (in respect of our commissions). They are typically required to remit collected payments from the prior seven day period on a weekly basis. In addition to this remittance cycle, they invoice us at the end of every month separately for the freight and collection expenses taxes and other statutory dues for the products shipped during the month. For convenience and efficiency, these cycles are documented and administered separately from each other. The courier companies may also, in some instances, impose collection charges on us for COD transactions, which is usually the higher of 1.5% of the value of the shipment and a minimum payment that has recently averaged Rs. 32 (approximately $0.5). These courier companies are generally reputable domestic or international

 

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companies and are also generally required under our agreements with them to procure bank guarantees to secure their obligation to collect and remit COD payments.

Non-COD payments are made directly to us, primarily through electronic payment gateways.

Call Center and Customer Service

Our call center operates 24 hours a day, seven days a week to address pre-order queries, execute sales and provide post-sale customer support. Our call centers provide us with unique advantage as it provides our consumers with a touch-point to interact with a real person and enquire about the product that the consumer would have seen on the television or the Internet. Consumers can call our call center toll-free across India or communicate with call center operators by email. We maintain separate phone numbers for our television and Internet channels. Our operators can converse with consumers mainly in Hindi and English, as well as certain other Indian languages. These operators participate in a four- to five-week sales and customer service training program conducted by us before commencing work and are regularly updated to gain familiarity with new products, processes and systems.

To achieve cost efficiency and scalability, we outsource call center operations to a third party who specialize in call center operations. We have outsourced our call center to Magus, who provides call center staffing for both of our television and web platforms. Magus is located at our leased premises in Noida, and the space and infrastructure used by it are owned or leased by us.

At HomeShop18.com, we provide consumers with an array of online self-service features. For example, a consumer can use the “my-account” website features to track the order and shipment status, review estimated delivery dates, cancel unshipped items as well as change delivery information. We have integrated systems to track pending orders and are able to communicate to customers through SMS/email on their order status and expected dates of shipment and delivery.

To ensure quality service and quick resolution of consumer queries related to product delivery, we have integrated our IT systems with those of our key logistics providers, thereby enabling us to trace delivery status of a customer’s orders. We also have a well-documented returns policy which allows customers to return products within a specified time frame. Refunds are processed to customers for all goods received by us within the return period. A well-documented returns policy provides customers with an assurance of product quality and assures them of their right to receive refund should the product not meet their expectations.

Technology

We have built a technology platform that enables us to achieve a high degree of customer service through automation and real time information availability. Our goal is to create a technology-enabled business and we see automation as one of the key drivers of growth. Our approach is to build fully-integrated end-to-end solutions which help our diverse teams across functions such as sourcing, operations, customer service, finance and logistics to collaborate easily. Our technology also facilitates the integration of our various Sourcing Partners which gives us and our Sourcing Partners real-time visibility into inventories and fulfillment status. Our IT infrastructure provides us with the ability to process large transaction volumes, promote our broad selection of products and respond quickly to new product releases or inventory-related issues with our Sourcing Partners. Our IT systems are designed to ensure our ability to quickly and efficiently scale up our operations as our business continues to grow. We have developed a single back-end and fulfillment system across television, Internet and mobile platform which helps us track complex supply chain issues and ensure effective tracking of orders.

We have also built a complete business intelligence platform which enables us to take informed and calculated decisions and further help us achieve optimization, improve efficiency and growth. Our customer relationship management and business intelligence systems enable us to effectively gather, analyze and make use

 

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of consumer behavior and transaction data. We utilize this information to guide our marketing initiatives and enable our Sourcing Partners to develop new product offerings for consumers. Our technology platform is designed to scale both vertically and horizontally as per the needs of our business.

We use multiple technologies and protocols to run our platform, focusing on implementing innovative software solutions across our front-end as well as back-office operations. IT is critical to our business and hence it is very important to ensure reliability, availability and business continuity for all these systems. We host our entire IT infrastructure in enterprise data centers which helps us achieve these goals. Our entire server environment strictly follows the industry standard data security guidelines and we are also certified as PCI-DSS compliant to manage credit card transactions of our customers.

Marketing

One of the principal means of marketing for our Internet and mobile channels is promotional activity and brand building activity. We cross-leverage our television platform to promote our website and vice-versa. In addition, our marketing team frequently hosts product launches and conducts promotional events. Our marketing efforts are broadly divided into three parts namely, customer acquisitions, driving repeat purchases and cross leveraging our television and web platforms.

Customer acquisitions:

 

   

Mass media promotion. We carry out mass media promotions for our television, Internet and mobile web platforms using both Above the Line, or ATL, advertising mediums and Public Relations, or PR, activities to attract new users and also increase engagement of current users. For ATL advertising, we use mediums like television, radio and print. While our PR activities are carried out for creating regular online and offline buzz with press releases on new launches, product placements in key publications and interviews of top management.

 

   

Tactical sales promotions on the television channel and website. We incentivize new users through various tactical sale promotions like Today’s Special Offer, or TSO, and other seasonal sales and promotions from time to time.

 

   

Social media. Social media platforms like Facebook and Twitter are used extensively for both increasing engagement of existing users and also getting incremental users on the channel. Our posts and tweets are product-led and help in bringing regular traffic on our television channel and website.

Driving repeat purchases:

 

   

Customer Relationship Management, (CRM). We have a robust CRM program that we utilize to communicate tailor-made offers based on customer behavior / preference using SMS or email, which enables us to generate incremental sales and allows a greater precision in marketing.

 

   

Direct mailers and leaflets. Existing customers are provided with regular leaflets, mailers and product catalogues enabling regular customer engagement and helping us drive repeat purchases.

 

   

Interactive Voice Response, (IVR). We have developed our IVR which is played on our call center line such that it helps us boost sales.

Cross leveraging our television and web platforms:

 

   

Live Television Streaming. HomeShop18 website and mobile applications allow live streaming of the channel, thus giving the online users a window to watch the channel.

 

   

Web address displayed on the channel. The web address is displayed along with the call center numbers on the television shows giving the television audience an option to shop from the website.

 

   

Leveraging YouTube to enhance the reach of television. We regularly update the HomeShop18 YouTube channel with new shows giving the online audience an experience of television shopping.

 

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Competition

We face competition for consumer attention, Sourcing Partners and attractive commercial terms. When competing for consumer attention, we compete on the basis of a number of factors including our brand recognition, the quality of the content on our channels, the range, quality and pricing of products on our platform and the reliability and timing of delivery and customer service. When competing for attractive Sourcing Partners, we compete based on factors such as size of consumer base, reach of logistics network, scale of our multi-channel platform and our ability to showcase their products effectively. Our key competitors include:

 

   

television shopping companies, such as Star CJ Alive;

 

   

digital commerce companies, such as flipkart.com and snapdeal.com;

 

   

foreign retailers that may ship products directly to consumers in India; and

 

   

physical stores and outlets.

Intellectual Property

We have applied for the registration of “HomeShop18” under several classes as a trademark in India and have received registration under three classes. We have registered domain names in India, including for www.HomeShop18.com, www.HomeShop18.in, and www.HomeShop18.co.in, among others. We also license certain intellectual property, in particular the use and appearance of “18” in our trade names and logos, from Network18. For more information, see “Risk Factors — Risk Related to Us and Our Industry.”

We protect our intellectual property in India through a combination of copyright, trademark and Internet/domain name statutes and laws and contract provisions. Despite our efforts to protect our proprietary information, third parties may be able to obtain and use our proprietary information without authorization or to develop similar technology independently. Policing unauthorized use of our intellectual property is often difficult and the steps taken may not be sufficient to prevent the infringement by unauthorized third parties of our intellectual property. Piracy, including in the digital environment, continues to present a threat to revenues from products and services based on intellectual property.

Third parties may challenge the validity or scope of our intellectual property from time to time, and such challenges could result in the limitation or loss of intellectual property rights. Irrespective of their validity, such claims may result in substantial costs and diversion of resources that could have an adverse effect on our operations. We have not made any material intellectual property claims against any third parties.

Employees

As of March 31, 2011, 2012 and 2013 and September 30, 2013, we had 293, 354, 524 and 544 permanent employees, respectively. The following table shows a breakdown of our permanent employees as of September 30, 2013 by category of activity and geographic location.

 

    Number of Employees
as of September 30
 

Division/Function

  2013  

Television broadcasting

    162   

Sourcing

    50   

Operations

    124   

Website

    70   

Technology

    88   

Management, finance and administration

    40   

Marketing and customer relationship management

    10   
 

 

 

 

Total

    544   
 

 

 

 

 

 

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    Number of Employees
as of September 30
 

Location

  2013  

Noida

    403   

Bengaluru (formerly Bangalore)

    114   

Mumbai

    12   

Gurgaon

    15   
 

 

 

 

Total

    544   
 

 

 

 

The steady increase in the number of employees is due to the expansion of our business over the period.

Separately, as of September 30, 2013, we had 67 consultants (on a contract basis) for various functions, and as of that date we employed 241 temporary employees. In addition, as of September 30, 2013 Magus had 1,341 call center operators dedicated for our television and Internet platforms.

None of our employees is represented by a labor union. We believe that our relations with our employees are good. We have not experienced any work stoppages and we consider our relations with our employees to be good.

Our future success will depend upon our ability to attract and retain qualified personnel. Competition for qualified personnel remains intense and we may not be successful in retaining our key employees or attracting skilled personnel.

We have strived to develop a culture that encourages creativity and individual thought and our compensation system matches our culture. We also provide share options and other share-based compensation to our management and certain other employees, which we believe has the effect of more closely aligning their personal interests with our overall financial performance. See “Management — Share Incentive Plans.”

Insurance

We maintain and annually renew insurance for losses (but not business interruption) arising from fire, burglaries as well as terrorist activities for our Noida premises.

Facilities

Our primary facility is located in Noida, a suburb of Delhi which is in the Indian state of Uttar Pradesh, which serves as our corporate headquarters and houses our television studios, production facilities and the call center operations. We lease this facility, which is approximately 52,000 square feet, under a three-year lease which commenced in June 2013. The lease may be renewed at the end of three years by both parties in writing on terms and conditions that are mutually decided. We have recently commissioned our new state-of-the-art studios from these premises in August 2013.

We also lease another facility in Noida, which houses the Magus call center operations. This facility is approximately 38,600 square feet along with certain fixed and movable assets, under a three-year lease which commenced in September 2012. The lease may be renewed at the end of three years by both parties in writing on terms and conditions that are mutually decided.

We also lease a facility in Gurgaon, which is approximately 3,850 square feet under a three-year lease which commenced in March 2013. We also lease approximately 22,000 square feet of office space in the city of Bengaluru (formerly Bangalore). Office space used by us in Mumbai is leased by Network18.

 

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Legal Proceedings

In August 2006, Mr. Victor Fernandes and certain others filed a lawsuit as a derivative action on behalf of e-Eighteen.com Limited, or e-Eighteen.com, a subsidiary of our largest shareholder, Network18, and one of our affiliates by virtue of both of us being under the common control of Network18, before the High Court of Bombay against Mr. Raghav Bahl, the controlling shareholder of Network18, TV18 and several other Network18 affiliates, including our subsidiary TV18 Home Shopping Network Limited.

The plaintiffs are minority shareholders of e-Eighteen.com and have alleged that Mr. Bahl, TV18, ICICI Global Opportunities Fund and e-Eighteen.com had entered into a subscription and shareholders agreement dated September 12, 2000 under which Mr. Bahl and TV18 had undertaken that any expansion, development or evolution of the activities of e-Eighteen.com and the other affiliate companies of Network18 and any opportunity offered to the promoters of TV18 would only be pursued or taken up through e-Eighteen.com or its wholly owned subsidiaries. The plaintiffs alleged that Mr. Bahl and TV18 promoted and developed various businesses through various companies which should have rightfully been undertaken by e-Eighteen.com or its wholly owned subsidiaries. The plaintiffs also alleged that by not adhering to the agreement Mr. Bahl and TV18 caused monetary loss to e-Eighteen.com as well as to the plaintiffs. The plaintiffs have valued their lawsuit at LOGO 30.1 billion for the purposes of calculating court fees and at LOGO 999.4 million in order to qualify for the jurisdiction of the High Court of Bombay. The plaintiffs have asked the court, among other things, to direct the defendants to transfer to e-Eighteen.com all their businesses, activities and ventures along with all assets and intellectual property, which transfer would include our subsidiary and its assets.

In 2006 the plaintiffs filed an application seeking temporary relief which was dismissed by the court in 2008. An appeal against the dismissal of the notice of motion was dismissed by the court in 2011. The original lawsuit is still pending and will be heard by the court in due course of time. Based on legal advice by legal counsel, we believe that the above claim made by the plaintiffs is without merit and unlikely to succeed and have accordingly made no provisions in our financial statements. We and the other defendants are vigorously defending the lawsuit.

Separately, we are involved in several consumer complaints which are pending at various forums in India where a consumer has made us a party to the complaint. In general, these complaints relate to products sold or offered through our platform that are allegedly defective or fail to perform as expected, even though the performance of these products is solely the responsibility of the Sourcing Partners who sold them or their respective manufacturers. In addition, from time to time we receive notices and complaints from consumers which are incidental to our ordinary course of business, some of which may result in cases being filed against us in various forums if we are unable to resolve or mediate to resolve such complaints satisfactorily.

Unlike in the United States, in India, private citizens are permitted to initiate criminal complaints against companies and other individuals. We and some of our executives have been named in certain criminal complaints, including in relation to allegations of defamation for news stories broadcast on television channels and publications by Network18 and its subsidiaries, from time to time. If, as a result of such complaints, criminal proceedings are initiated by the relevant authorities in India and we or any of our executives are found guilty in such criminal proceedings, our executives could be subject to imprisonment as well as monetary penalties. We believe the claims brought to date are without merit and we intend to defend them vigorously.

Although the results of litigation and claims cannot be predicted with certainty, we currently believe that the final outcome of these matters will not have a material adverse effect on our business. Regardless of the outcome, litigation can have an adverse impact on us because of defense and settlement costs, diversion of management resources and other factors.

 

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REGULATION

We are subject to various laws and regulations in India arising from our operations in India, including the operation of our website, television channel and call center. The following description is a summary of various sector-specific laws and regulations applicable to us.

Foreign Investment Regulations

Foreign direct investment, or FDI, in Indian companies is regulated by the Government of India under the Consolidated FDI Policy issued by the Department of Industrial Policy and Promotion, Ministry of Commerce, Government of India from time to time, or the FDI Policy. FDI in the broadcasting sector relating to uplinking a non-news and current affairs television channel is permitted up to 100%, with prior approval from the Foreign Investment Promotion Board, or FIPB. Further, FDI is permitted up to 100% under the automatic route for information technology sector and other service providers providing services like call centers and registered with Department of Telecommunications.

We have received an approval from the FIPB dated May 31, 2007 for uplinking a television channel in the non-news and current affairs category. This approval is subject to compliance with conditions specified by the Ministry of Broadcasting, or the MIB, for obtaining permission to uplink the channels and compliance to provisions of Cable Television Networks (Regulation) Act, 1995 and rules framed thereunder as amended from time to time.

Further, we have been registered under the “Other Service Provider” or OSP category as defined under the New Telecom Policy, 1999 of the Department of Telecommunications, Ministry of Communications and Information Technology, Government of India, or the MCIT, to operate our domestic call center at Noida, India for captive use. The permission is valid for 20 years from October, 2007. The registration is subject to the terms and conditions applicable to OSP as specified by the Department of Telecommunications. The Department reserves the right to suspend the registration if, it is necessary or expedient to do so in public interest or in the interest of the security of the state or for the proper conduct of the telegraphs.

FDI is restricted in retail trading, with 51% FDI permitted in multi-brand retail trading subject to prior approval from the Government of India and up to 49% FDI permitted in single brand retail trading under the automatic route while FDI over 49% and up to 100% in single brand retail trading is permitted, subject to prior approval from the Government of India and certain other conditions specified in the FDI policy. While the term “retail trading” has not been defined under the FDI policy, based on judicial guidance from the Indian courts, “retail trade” has generally been interpreted to mean “direct sales to the ultimate consumer.” We operate a digital commerce platform that provides our Sourcing Partners a multi-channel approach to demonstrate, market and sell their products. We do not directly sell products to any customers. Hence, we do not engage in retail trading, and our company is not subject to the terms of the FDI policy in relation to retail trading.

Uplinking and Downlinking Guidelines

We are also subject to Uplinking and Downlinking Guidelines issued by the MIB, and we are required to obtain permission for uplinking and downlinking non-news and current affairs television channels. We have obtained permissions to uplink and downlink “HomeShop18” from India on November 23, 2007. The permission to uplink is valid for a period of ten years and to downlink for a period of five years from November 23, 2007. We have made an application dated November 20, 2012 to the MIB for renewal of our downlinking permission which is currently pending. Certain key features of the Uplinking and Downlinking Guidelines are provided below:

 

   

The minimum net worth of the company should be as specified.

 

   

Registration must be obtained for each channel, in accordance with the procedure laid down under the Policy Guidelines for Downlinking of Television Channels, or the Downlinking Guidelines, issued by the MIB.

 

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The MIB has the right to suspend the permission of the company for a specified period or the remaining period of permission if the company violates any of the terms and conditions of the permission. The MIB may also in public interest or in the interest of national security revoke the permission granted and the company could be disqualified for a period of five years.

 

   

The Uplinking Guidelines require the applicant company (in our case, our Indian subsidiary) to take prior permission from the MIB before effecting any change in the chief operating officer or the board of directors.

 

   

The Downlinking Guidelines require the applicant company to inform the MIB regarding any change in the directorship, key executives or FDI in the company, within 15 days of such a change. The company is also required to obtain security clearance for changes in its directors and key executives. Further the applicant company must obtain the prior approval of the MIB before undertaking any up gradation, expansion or any other changes in the downlinking and distribution system or network configuration.

The Telecom Regulatory Authority of India Act, 1997, as amended

Pursuant to a notification dated January 9, 2004, issued by the MCIT, the television industry was brought under the ambit of the Telecom Regulatory Authority of India, or TRAI, by classifying “broadcasting and cable services” as telecommunications services. Under the Telecom Regulatory Authority of India Act, 1997, as amended, or the TRAI Act, the TRAI is empowered to make recommendations to the central Government of India including in connection with the timing for the introduction of new service providers, the terms and conditions of licenses issued to service providers, revocation of licenses and the type of equipment to be used by the service providers and to monitor the quality of service and inspect the equipment used in the network.

The TRAI Act established the TRAI, and the Telecom Disputes Settlement and Appellate Tribunal, or the TDSAT. The TRAI is the regulatory body for telecommunication services in India and the TDSAT is a special court to adjudicate disputes relating to telecommunications and related services and to act as the appellate authority in respect of any directions, decisions and orders of the TRAI.

The Telecommunication (Broadcasting and Cable Services) Interconnection Regulation, 2004, as amended

The TRAI promulgated the Telecommunication (Broadcasting and Cable Services) Interconnection Regulation, 2004, as amended, or the Interconnection Regulation, which covers, among other things, arrangements among service providers for revenue sharing. A broadcaster of television channels or its designated distributor in India is not permitted to engage in any practice or enter into any understanding, including an exclusive contract, with any distributor of television channels that would prevent any other distributor from obtaining television channels for distribution. Every television channel owner is required, upon request, to provide signals of its television channels to all distributors, including local cable operators, multi-system operators and headend-in-the-sky operators. Headend-in-the-sky operators and multi-service operators are also required, upon request, to re-transmit signals received from a television channel owner on a non-discriminatory basis to local cable operators. Prior to disconnecting a television channel signal, channel owners, multi-service operators or headend-in-the-sky operators are required to give three weeks notice indicating the reasons for the proposed action. All channel owners and their designated distributors in India, multi-service operators and local cable operators are required to mutually negotiate and finalize affiliation agreements in respect of Conditional Access System notified areas, as notified by the Government of India from time to time.

The Telecommunication (Broadcasting and Cable Services) Interconnection (Digital Addressable Cable Television Systems) Regulations, 2012, as amended

The Telecommunication (Broadcasting and Cable Services) Interconnection (Digital Addressable Cable Television Systems) Regulations, 2012, as amended, or the Interconnection DAS Regulations, prohibit any broadcaster of television channels from engaging in practices or activities or entering into any understanding or

 

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arrangement, including exclusive contracts with any Multi Service Operator, or MSO, for distribution of its channels, preventing other MSOs from distributing such TV channels. Further, every broadcaster shall provide signals of its television channels on non-discriminatory basis to every MSO which complies with conditions prescribed under the Interconnection DAS Regulations. Every broadcaster shall provide the signals of television channels to MSOs, in accordance with its reference interconnect offer or as may be mutually agreed, within 60 days from the date of receipt of the request.

Program and Advertising Codes

The program and advertising codes have been prescribed under the Cable Television Network Rules, 1994. The program code disallows programs carried through cable service that, among other things, (i) offend good taste or decency, (ii) contain criticism of friendly countries, (iii) contain attacks on religions or communities, (iv) contain anything obscene, defamatory, deliberate or false, (v) are likely to incite violence, (vi) contain content which amount to contempt of court or (vii) are not suitable for unrestricted public exhibition.

The advertising code disallows advertisements that, among other things, (i) deride any race, caste, color, creed or nationality, (ii) tend to incite people to commit crimes or cause disorder or violence or (iii) promote, directly or indirectly, the production, sale or consumption of certain products, including cigarettes, tobacco products, wine, alcohol, liquor or other intoxicants.

The Indian Wireless Telegraphy Act, 1933, as amended

Under the Indian Wireless Telegraphy Act, 1933, as amended, or the Wireless Act, no person is permitted to possess a wireless telegraphy apparatus without obtaining a license. Any person held in possession of a wireless telegraphy apparatus, other than a wireless transmitter, without a license is liable to be punished under the Wireless Act.

The Information Technology Act, 2000, as amended

Our Internet business is governed by the Information Technology Act, 2000, as amended, or the Information Technology Act. Under the Information Technology Act, we are subject to civil liability to compensate for wrongful loss or gain to any person arising from negligence in implementing and maintaining reasonable security practices and procedures with respect to sensitive personal data or information that we possess, deal with or handle in our computer systems, networks, databases and software.

Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules 2011 and the Information Technology (Intermediaries Guidelines) Rules 2011, or the Reasonable Security Practices Rules

The MCIT issued the Reasonable Security Practices Rules in April 2011 which clarify the scope of Section 43A of the Information Technology Act, which provides for protection of personal data and information. The Reasonable Security Practices Rules define “sensitive personal data and information” as information relating to (a) passwords, (b) financial information such as bank accounts, credit and debit card details, (c) physiological and mental health condition, medical records, (d) biometric information, (e) information received by body corporate under lawful contract or otherwise, (f) user details as provided at the time of registration or thereafter, and (e) call data records. Information freely available in the public domain or accessible is not treated as sensitive personal data. Further, the Reasonable Security Practices Rules provide for standards with respect to reasonable security practices in relation to collection, disclosure and transfer of information, which have to be adopted by a body corporate possessing, dealing or handling any sensitive personal data or information in a computer resource which it owns, controls or operates.

Further, in April 2011 the MCIT has also issued the Information Technology (Intermediaries Guidelines) Rules 2011, which require intermediaries, such as Internet service providers, web-hosting service providers,

 

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search engines, online payment sites, online auction sites and online market places to take steps not to publish, display, host or transmit certain kinds of content or information, including any information that is grossly harmful, harassing, obscene, libelous or invasive of another’s privacy, that infringes any patent, copyright or trademark or that violates any law in force, and to disable such information within 36 hours of notification by an affected person, failing which such intermediary will be subject to civil and criminal liability under the Information Technology Act.

Other Legislation

The Trade Marks Act, 1999, as amended

The Trade Marks Act, 1999, as amended, or the Trade Marks Act, governs the statutory protection of trademarks in India. In India, trademarks enjoy protection under both statutory and common law. The trademark once applied for, is advertised in the trade marks journal and oppositions, if any are invited and after satisfactory conclusion of proceedings, a certificate of registration is issued. Indian law permits the registration of trademarks for goods and services, which is valid for a period of 10 years unless renewed further. Certification trademarks and collective marks can also be registered under the Trade Marks Act. The registration of certain types of trademarks is prohibited under the Trade Marks Act, including trademarks that are not distinctive and which indicate the kind or quality of the goods. The right to use a mark can be exercised either by the registered proprietor or a registered user.

The Copyright Act, 1957, as amended

The Copyright Act, 1957, as amended, or the Copyright Act, governs copyright protection in India. Under the Copyright Act, copyright may subsist in original literary, dramatic, musical or artistic works, cinematograph films, and sound recordings. Software, both in source and object code, constitutes a literary work under Indian law and thus is afforded copyright protection. Following the issuance of the International Copyright Order, 1999, subject to certain exceptions, the provisions of the Copyright Act apply to nationals of all member states of the World Trade Organization.

While copyright registration is not a prerequisite for acquiring or enforcing a copyright, registration creates a presumption favoring ownership of the copyright by the registered owner. Copyright registration may expedite infringement proceedings and reduce delay caused due to evidentiary considerations. Once registered, copyright protection of a work lasts for 60 years.

Foreign Exchange Controls

India’s Foreign Exchange Management Act, 1999, as amended, or FEMA, and the rules and regulations promulgated under FEMA effectively prevent us from lending to our Indian subsidiary and similarly restrict us from borrowing from our Indian subsidiary. As a result, we expect that funding from our holding company to our Indian subsidiary — including the net proceeds from this offering — will only be made through equity investments, which are not subject to such restrictions. In addition, we expect that funds from our Indian subsidiary to our holding company to finance dividend payments on our ordinary shares or other requirements of our holding company would be provided through dividends or other distributions on equity, which are subject to the restrictions described in the section “Dividend Policy” but are not otherwise limited by India’s foreign exchange laws, rules or regulations. Foreign exchange controls would not apply to Indian rupee payments between Network18 and our Indian subsidiary. However, Network18’s ability to make foreign currency investments through debt or equity of our holding company would be subject to certain restrictions under the FEMA and regulations thereunder, including the value of such investments not exceeding 100% of its net worth, although these limits are revised by the Reserve Bank of India from time to time. Indian foreign exchange regulations also limit the ability of Indian companies to transfer funds to a company located overseas for the purpose of making an equity investment whose proceeds will eventually be re-routed to India. However,

 

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Network18 Holdings Limited, the subsidiary of Network18 which is incorporated in Mauritius and is our single largest shareholder, does not face any restrictions on its ability to make debt or equity investments in our holding company. In order to comply with the aforementioned Indian regulations, Network18 has directly provided subordinated loans to, or invested in compulsorily convertible preference shares of, our Indian subsidiary that are structured to be liquidated upon subsequent equity investments by Network18 Holdings Limited, in our holding company.

 

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MANAGEMENT

Directors and Executive Officers

The following table sets forth information regarding our directors and executive officers upon completion of this offering.

 

Name

   Age     

Position/Title

Directors:

     

Raghav Bahl

     53       Director

Vikas Thapar

     65       Independent Director

Ravi Chandra Adusumalli

     38       Director

Laura Michael

     28       Director

Joon Shick Kim

     43       Director

Raman Deep Singh Bawa

     62       Director

Saikumar Balasubramanian

     39       Director

Maria Trimithioti

     35       Director

Other Executive Officers(1):

     

Sundeep Malhotra

     51       Chief Executive Officer

Sarbvir Singh

     42       Chief Financial Officer

Anuj Paul

     38       Chief Technology Officer

Dhruva Sankarakrishnan Chandrie

     44       Chief Operating Officer, Television

Narasimha Jayakumar

     40       Chief Operating Officer, Internet

Atrash Aman

     43       Chief Customer Officer

Raman Kumar Gulati

     57       Director, Compliance & Corporate Affairs

Amit Agarwal

     43       Vice President, Human Resources

Vikrant Khanna

     42       Chief Marketing Officer

 

Note:

(1)   Sachin Rastogi, who had been our chief financial officer, resigned from that position with effect from December 31, 2013.

Unless otherwise indicated, the business address of each director and executive officer is FC-24, 7th Floor, Sector 16A, Film City, Noida-201301, Uttar Pradesh, India.

A description of the business experience and present position of each director and executive officer is provided below:

Directors

Raghav Bahl was appointed to our board of directors on April 29, 2006 as a nominee of Network18 Holdings Limited. He founded the TV18 group (now called the Network18 group) and also serves as the managing director of Network18, the parent company of our majority shareholder. Mr. Bahl has over 25 years experience in television and journalism. He won the Sanskriti Award for Journalism in 1994. He was selected by Ernst & Young as Entrepreneur of the Year for Business Transformation in 2007. Mr. Bahl has been awarded the AIMA Award for the Media Person of the Year in 2011 and BMA recognized him as the Entrepreneur of the Year in 2011. Mr. Bahl has collaborated and set up joint ventures with companies like CNBC, for CNBC TV18 and CNBC Awaaz, Time Warner, for CNN IBN, Forbes Media, for Forbes India magazine, A&E Networks, for History — TV18, and Viacom for Viacom18, which houses Colors, MTV, VH1 and Nickelodeon operations in India. Mr. Bahl’s book “SUPERPOWER? The Amazing Race Between China’s Hare And India’s Tortoise” was published by Penguin Allen Lane in August 2010. Mr. Bahl holds a bachelor’s degree in economics from St. Stephen’s College, University of Delhi, a master’s degree in business administration from the University of

 

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Delhi and a doctor of philosophy, honoris causa, from Amity University, Uttar Pradesh. The business address for Mr. Bahl is Express Trade Tower, Plot No. 15 & 16, Sector 16A, Film City, Noida-201301, Uttar Pradesh, India.

Vikas Thapar has been appointed to our board of directors as an independent director with effect from the effective date of the registration statement of which this prospectus constitutes a part. In 2004, Mr. Thapar co-founded Leverage India Fund (LIF) LLC, Mauritius, a private equity fund that invests in mid-sized Indian companies, and serves on its investment committee. Since 2010, Mr. Thapar has also served on the board and investment committee of Halcyon Capital Holding Company SOAS, Oman, a private equity firm that invests in mid-sized companies in India, South East Asia and the Middle East. Mr. Thapar is also a member of the board and serves on the governance and sustainability committees of Salzburg Global Seminar, USA and Austria, a non-profit organization focused on leadership development to address critical global issues. Between 1981 and 2001, Mr. Thapar worked with the International Finance Corporation (or IFC, a member of the World Bank group), Washington DC, United States, where he was responsible for investing in emerging markets in Asia, Middle East and Central and Eastern Europe. Mr. Thapar has a Bachelor of Technology degree in electrical engineering from the Indian Institute of Technology, Delhi and obtained an MBA in finance from McGill University, Canada. In 1996, he completed advanced management programs offered by Harvard University, United States. The business address for Mr. Thapar is 18 Rue de Bourgogne, 75007, Paris, France.

Ravi Chandra Adusumalli was appointed to our board of directors on August 2, 2006 as a nominee of SAIF II Mauritius Company Limited. He has also served as a director of Network18, Makemytrip Limited, Just Dial Limited, One 97 Communications Limited, Amohoa Education Private Limited, Asian Agro Energy Plantations Limited, Ivision Media India Private Limited, Fatpipe Networks Limited, Just Dial Global Private Limited, Fingerprints Fashions Private Limited, Brainbees Solutions Private Limited, Robemall Apparels Private Limited, Le Travenues Technology Private Limited, A2 Media Private Limited and Proptiger Realty Private Limited. He is a partner of SAIF Partners II L.P., or SAIF Partners, and has been engaged by SAIF Partners since 2002. Prior to that, Mr. Adusumalli worked with Credit Suisse First Boston as an associate and also with Wasatch Funds. Mr. Adusumalli has a bachelor of arts degree in economics and government from Cornell University, United States. The business address for Mr. Adusumalli is 1045 Quarry Mountain Lane, Park City, UT 84098, United States.

Laura Michael was appointed to our board of directors on March 31, 2014 as a nominee of SAIF II Mauritius Company Limited. She serves as a director on the board of private several companies. Since 2011, Ms. Michael serves as finance manager at Orangefield Fidelico Limited. Between 2009 and 2011, she worked as an audit supervising senior at Deloitte Ltd, (Cyprus) and between 2006 and 2009, she was an audit executive with Ernst &Young in their London office. Ms. Michael obtained a bachelor of science degree in accounting and management from the University of Bristol in 2006 and is a qualified chartered accountant of the Institute of Chartered Accountants of Scotland. The business address for Ms. Michael is 4 Profiti Ilia Kanika International Business Center, 6 Floor, 4046 Germasogeia, Limassol, Cyprus.

Joon Shick Kim was appointed to our board of directors in December 2009 as a nominee of GS Home Shopping Inc. He also serves as a director of Buzzni, Inc. (South Korea) and Nomad Connection, Inc. (South Korea). Mr. Kim has three years of experience in the digital commerce industry. He has served as the chief information officer of GS Home Shopping Inc. since 2009. From 2005 to 2009 Mr. Kim worked for CISCO Systems. Mr. Kim holds a bachelor of science degree in materials science and engineering and a doctor of philosophy in chemistry from the Korea Advanced Institute of Science and Technology. The business address for Mr. Kim is GS Home Shopping Inc., GS Gangses Tower, 10, 6-ga, Mullae-dong, Youngdeungpo-gu, Seoul, 150-096, Korea.

Raman Deep Singh Bawa was appointed to our board of directors on March 31, 2014 offering as a nominee of Network18 Holdings Limited. He also serves as the group chief financial officer of Network18. He has 38 years of experience in corporate finance. He joined an affiliate of Network18 in 1995. Prior to that, he worked for Bharat Heavy Electricals Limited, Trackparts of India Limited, Weston Components Limited and Bestavision Electronics Limited. He is an honors graduate from the Shri Ram College of Commerce, University of Delhi and

 

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a member of the Institute of Chartered Accountants of India. The business address for Mr. Bawa is Express Trade Tower, Plot No. 15 & 16, Sector 16A, Film City, Noida-201301, Uttar Pradesh, India.

Saikumar Balasubramanian was appointed to our board of directors on March 31, 2014 as a nominee of Network18 Holdings Limited. He is the group chief executive officer of Network18 and has been with Network18 since 2000. He oversees the group’s various portfolios such as news & entertainment broadcasting, web portals, publishing, digital commerce and broadcast & news media distribution. In connection with his role as the group chief executive officer of Network18, Mr. Balasubramanian also serves as a director of other Network18 affiliated companies. Mr. Balasubramanian has 15 years of experience in media and entertainment. Mr. Balasubramanian holds a post graduate management degree in marketing. The business address for Mr. Balasubramanian is Empire Complex, 1st Floor, 414, Senapati Bapat Marg, Lower Parel, Mumbai-400013, India.

Maria Trimithioti was appointed to our board of directors on March 31, 2014 as a nominee of Network18 Holdings Limited. She serves as a director on the board of several companies, including TCS Group Holdings Plc which is listed on the London Stock Exchange. Ms. Trimithioti has been a director with Orangefield Fidelico Limited since 2012 and has been working with Orangefield Fidelico Limited since 2009. Between 2001 and 2009, Ms. Trimithioti was an audit manager with Deloitte Limited. She is a fellow chartered certified accountant (FCCA), which she completed in 2000. The business address for Ms. Trimithioti is 4 Profiti Ilia Kanika International Business Center, 6 Floor, 4046 Germasogeia, Limassol, Cyprus.

Other Executive Officers

Sundeep Malhotra is our founder and chief executive officer and has been with us since our inception as our chief executive officer. Mr. Malhotra has over 26 years of experience in the FMCG and retail sector. Prior to founding our company, Mr. Malhotra served as the executive vice president of sales for Pepsi Foods Private Limited from 2000 to 2006. He worked as the head of sales & marketing, for Benetton India Limited from 1995 to 2000 and between 1985 and 1995, he was the head of retail sales for the north India operations of Bata India Limited. Mr. Malhotra holds an undergraduate degree in commerce from the University of Delhi.

Sarbvir Singh has been our chief financial officer since January 1, 2014. He serves as director on the boards of several affiliates of Network18, including Viacom18 Media Private Limited and Big Tree Entertainment Private Limited. From 2007 to 2013, he was the managing director of Capital18 Media Advisors (a division of Network18) and was responsible for making investments in media, entertainment, education and technology ventures. From 2005 to 2006, Mr. Singh worked with Hercules Capital as managing partner. Mr. Singh has over 18 years of experience in investment management and business operations. From 1999 to 2004, Mr. Singh worked as a vice president for Citigroup Asset Management where he drove investments in the global consumer sector. From 1995 to 1999, he worked for Emerson Electric in Hong Kong. Mr. Singh holds an integrated master’s degree from the Indian Institute of Technology, New Delhi and a post graduate diploma in management from the Indian Institute of Management, Ahmedabad.

Anuj Paul has been our chief technology officer since December 2013. Mr. Paul joined our company in June 2012 as chief architect – mobile integration. Prior to that, he was head of technologies with Mann-India Technologies Private Limited from 2008 to 2012, project manager at Fiserv India Private Limited from 2007 to 2008 and project manager with Impetus Infotech Limited from 2006 to 2007. He was the chief technical lead at Appnetix Techno Private Limited from 2004 till 2006 and a group leader with Newgen Software Technologies Limited from 2003 to 2004. In 2003 he worked as a software consultant with TARAhaat Information Services Limited. In 2000, he co-founded Mann-India Technologies Private Limited and was their chief technology officer till 2003. He worked as a system analyst with Infosys Technologies Limited from 1998 to 2000. Mr. Paul holds a Bachelor’s degree in electronics and communication engineering from the National Institute of Technology, Trichy.

 

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Dhruva Sankarakrishnan Chandrie has been our chief operating officer and business head for the television business since February 2012. Prior to that, Mr. Chandrie was the chief operating officer for the retail functions of Videocon Telecommunications Limited. Mr. Chandrie has over 19 years of experience, primarily in the retail and automotive sectors. He has worked as the national operations head for The Mobile Store Limited, a part of the Essar group, from 2009 to 2011 and was the chief operating officer of Next Retail India Limited from 2006 to 2009. Between 2001 and 2006 he worked as the vice president for Reliance Industries Limited in their petroleum retail division and with the Tata group of companies from 1993 to 2001. During this period, he worked with Tata Motors Limited and Tata Capital Limited in senior sales, marketing and strategy roles, including as the regional head (western India) of the commercial vehicle division. Mr. Chandrie holds a degree in electrical and electronic engineering from the Birla Institute of Technology and Science, Pilani and a post graduate diploma in management from the Indian Institute of Management, Lucknow.

Narasimha Jayakumar has been our chief operating officer and business head for our Internet business since September 2011. Prior to that, he was the business head for Google India Limited between 2008 and 2010. He worked as a business development director and then an account director for Expedia Inc. from 2006 to 2008 and was the regional commercial manager for the United Kingdom and Ireland for Galileo International Limited from 2003 to 2006. Between 1997 and 2002, he worked with the Tata group of companies, as part of Tata Administrative Services. Mr. Jayakumar holds an undergraduate degree in computer engineering from the National Institute of Technology, Surathkal and a post graduate diploma in management from the Indian Institute of Management, Bangalore as well as an M.B.A. from the London Business School.

Atrash Aman has been our chief customer officer and head of operations since May 2013. Prior to that, he was chief operating officer and business head for our mobile business since March 2012. Mr. Aman joined our company in March 2007 as our vice president of sales and marketing and in August 2011 became director, marketing and strategy. Prior to that, he was with Bharti Airtel Limited in various capacities between December 2003 and February 2007. His last assignment at Bharti Airtel Limited was as vice president and business head for media and services. Between 1997 and 2000, he worked at McCann Erikson India Private Limited, in the roles of a strategic planner and in account management. He worked at Mudra Communications Limited from 1995 to 1997. Between 1993 and 1995, he worked with Tata Consultancy Services Limited, initially in the management consultancy division in and later as an assistant systems analyst. Mr. Aman holds an undergraduate degree in economics from the University of Delhi and an M.B.A. from the Faculty of Management Studies, University of Delhi, New Delhi.

Raman Kumar Gulati has been our director for compliance and corporate affairs since May 2013. He joined our company in September 2006 as vice president of our operations and finance divisions. Prior to that, he was a general manager for the internet business at Times Internet Limited, a Times of India group company. He worked as the finance manager at Talbros Automotive Components Limited from 1991 to 1992 and as the manager for finance & accounts at Magnum Sales Private Limited from 1990 to 1991. He was a partner at Roy Malhotra & Co., an accounting firm, between 1989 and 1990. He worked as a senior executive for accounts at Union Carbide India Limited between 1986 and 1989 and as a senior manager at U.S. Sethi & Associates, an accounting firm, between 1985 and 1986. Mr. Gulati holds a bachelor’s degree in commerce from Guru Nanak Dev University, Amritsar and a post graduate degree in operations and human resources from the Indira Gandhi National Open University, New Delhi. He is also a qualified chartered accountant from the Institute of Chartered Accountants of India, New Delhi.

Amit Agarwal has been the vice president and head of human resources for our company since July 2013. Prior to that he was the head of business human resources for the mobility business at Tata Teleservices Limited, part of the Tata group, from 2006 to 2013 and was the head of human resources and administration at Ericsson India Private Limited from 2005 to 2006. He was the manager human resources at Oasis Cellular and Bharti Airtel Limited from 2002 to 2005 and manager of human resources and training at the Clarks Group of Hotels from 2001 to 2002. He served in the Indian Army as a Short Service Commissioned Officer from 1994 to 2001. Mr. Agarwal holds an undergraduate degree in science from Rajasthan University and a post graduate diploma in Management with specialization in Human Resources from Symbiosis Institute of Management Studies, Pune.

 

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Vikrant Khanna has been the chief marketing officer for our company since June 2013. Prior to that, he was the chief marketing officer of Birla Tyres Limited from 2012 to 2013, marketing head with Bharti Airtel Limited from 2006 to 2012 and marketing head with ICI Paints Limited from 2002 to 2006. He was the business head for Satyam Infoway from 2000 to 2002, brand manager at Godrej Pillsbury Limited from 1998 to 2000 and a part of the brand management team at Dabur India Limited from 1994 to 1998. Mr. Khanna holds an undergraduate degree in history from University of Delhi and an M.B.A from Institute of Management Technology, New Delhi.

Board of Directors

Our company is managed and controlled by our board of directors. Our Articles of Association provide that the number of directors will not be less than four or more than 15, with the exact number to be set from time to time by ordinary resolution of our shareholders. Our board of directors currently has 10 directors, with two positions for independent directors currently vacant. Within 90 days from the completion of this offering we intend to fill one vacancy with a director that satisfies the independence requirements of                  and the independence requirements of Rule 10A-3 under the Exchange Act. The other vacancy will be filled within one year from the completion of this offering. There are no family relationships between any of our directors and executive officers. A director is not required to hold any shares in our company by way of qualification. There are no severance benefits payable to our directors upon the termination of their directorships.

Terms of Directors and Executive Officers

By the completion of this offering our Articles of Association will provide that one-third of our directors (or, if their number is not a multiple of three, the number nearest to but not less than one-third) shall retire from office by rotation at each annual meeting of our holding company. A retiring director shall be eligible for re-election. The directors to retire in each year shall be those who have been longest in office since their last re-election or appointment and as between persons who became or were last re-elected directors on the same day, those to retire shall (unless they otherwise agree among themselves) be determined by lot.

Only shareholders are entitled to remove a director from office. Shareholders may remove any director before the expiration of his or her term by ordinary resolution, for which a 28 day prior written notice, or a special notice, has been given in accordance with the Cyprus Companies Law. Such removal shall be without prejudice to any claim such director may have for damages for breach of any contract of service.

A person vacates the office of director if such person:

 

   

becomes bankrupt or makes any arrangement or composition with his creditors generally;

 

   

is prohibited from serving as a director under the Cyprus Companies Law as a result of fraudulent conduct by such person;

 

   

becomes of unsound mind;

 

   

resigns as a director by advance notice in writing; or

 

   

is absent from meetings of the board of directors’ for six consecutive months without permission from the board of directors.

Our board of directors may temporarily fill any vacancy on the board until the next annual general meeting or earlier if the shareholders vote to replace such director at an extraordinary general meeting.

Executive officers are selected by and serve at the discretion of the board of directors.

 

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Agreement on Nomination and Election of Directors

Other than our independent director, each of the current members of our board of directors was nominated and elected according to our shareholders agreement. Under the shareholders agreement, Network18 Holdings Limited, SAIF II Mauritius Company Limited and GS Home Shopping Inc. have nominated four candidates, two candidates and one candidate, respectively, to our board of directors, and each of these three shareholders has agreed to vote their respective shares to elect each of these seven nominees. These three shareholders have agreed to continue to elect nominees of each of them based on their relative ownership interests, so long as a shareholder’s ownership of our voting equity securities (measured as a percentage of the total voting power of our voting equity securities) is at least 5% (treating all then outstanding instruments that may be exercised, converted or exchanged into voting equity securities as having been exercised, converted or exchanged immediately prior to such time). As a result, following the completion of this offering, these three shareholders will be able to appoint seven of the 10 directors that we expect to have within one year from the completion of this offering. See “Description of Share Capital — Ordinary Shares — Agreement on Nomination and Election of Directors” for more information on this agreement, as well as “Risk Factors — Risks Related to Us and Our Industry.”

Stock Exchange Requirements That Are Not Applicable to Us

Our ordinary shares will be listed on                      and, for so long as our ordinary shares continue to be listed, we will remain subject to the rules and regulations established by                      as being applicable to listed companies.                      has adopted rules to impose various corporate governance requirements on listed securities. Those rules provide that foreign private issuers such as our company are required to comply with certain specific corporate governance requirements, but, as to the balance of those requirements, foreign private issuers are not required to comply if the laws of their home country do not otherwise require compliance.

We currently comply with the specifically mandated corporate governance provisions of                     . In addition, we have elected to voluntarily comply with certain other of those requirements, notwithstanding that our home country does not mandate compliance, although we may in the future determine to cease voluntary compliance with those provisions. However, we have determined not to comply with the following                      corporate governance requirements since the laws of Cyprus do not require such compliance:

 

   

a majority of our directors is not independent; and

 

   

our independent directors do not hold regularly scheduled meetings in executive session.

We may in the future determine to voluntarily comply with one or both of the foregoing provisions.

Committees of the Board of Directors

We have established three committees under our board of directors: an audit committee, a compensation committee and a nominating and corporate governance committee. Each committee’s members and functions are described below.

Audit Committee

Upon the completion of this offering, our audit committee will consist of Messrs. Vikas Thapar, Joon Shick Kim, Raman Deep Singh Bawa and Saikumar Balasubramanian. Messrs. Kim, Bawa and Balasubramanian satisfy the independence requirements of                     , and Mr. Thapar satisfies the independence requirements of Rule 10A-3 under the Exchange Act. Under the applicable rules of                      , a company listing in connection with its initial public offering is permitted to phase in its compliance with the independent audit committee requirements set forth in                      pursuant to Rule 10A-3 under the Exchange Act, that is, (1) one independent member at the time of listing; (2) a majority of independent members within 90 days of listing; and (3) all independent members within one year of listing. We intend to comply with the independent audit committee requirements in the future in accordance with the phase-in compliance rules described above. Our

 

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board of directors also has determined that Mr. Thapar qualifies as an audit committee financial expert within the meaning of the SEC rules. Under the audit committee charter to be effective upon the completion of this offering, our audit committee will be responsible for, among other things:

 

   

selecting and hiring our independent auditors, and approving the audit and permitted non-audit and tax services to be performed by our independent auditors;

 

   

evaluating the qualifications, performance and independence of our independent auditors;

 

   

monitoring the integrity of our financial statements and our compliance with legal and regulatory requirements as they relate to financial statements or accounting matters;

 

   

reviewing the adequacy and effectiveness of our internal control policies and procedures;

 

   

discussing the scope and results of the audit with the independent auditors and reviewing with management and the independent auditors our interim and year-end financial results;

 

   

reviewing and approving any and all transactions with a related person (as such term is defined in Item 404 of Regulation S-K under the Securities Act); and

 

   

periodically reviewing and reassessing the adequacy of our audit committee charter.

With respect to the review and approval process for related party transactions, our audit committee charter will provide that the process will commence with a presentation to the audit committee by one or more executive officers. The presenters are to provide the committee with the following:

 

   

a clear and complete description of the transaction;

 

   

an explanation of the business purpose of the transaction;

 

   

details concerning the economics of the transaction and whether the terms were negotiated on an arm’s length basis;

 

   

if the transaction was not negotiated on an arm’s length basis, the reason(s) why; and

 

   

copies of any agreements or other documentation relevant to the transaction.

The audit committee will vote on the transaction only after the committee members have sufficient time to consider the details of the transaction and the opportunity to ask our executive officers any pertinent questions. If the audit committee votes against the transaction, we will not be able to enter into it.

Compensation Committee

Upon the completion of this offering, our compensation committee will consist of Messrs. Ravi Chandra Adusumalli, Joon Shick Kim, Saikumar Balasubramanian and Vikas Thapar. Messrs. Adusumalli, Kim, Balasubramanian and Thapar satisfy the independence requirements of                     . Under the compensation committee charter to be effective upon the completion of this offering, our compensation committee will be responsible for, among other things:

 

   

reviewing and approving for our executive officers: the annual base salary, the annual incentive bonus, including the specific goals and amount, equity compensation, employment agreements, severance arrangements and change in control arrangements, and any other incentive awards and perquisites, compensation or arrangements;

 

   

reviewing the succession planning for our executive officers;

 

   

reviewing and recommending compensation goals and bonus and share compensation criteria for our employees; and

 

   

administering, reviewing and making recommendations with respect to our equity compensation plans.

 

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Nominating and Corporate Governance Committee

Upon the completion of this offering, our nominating and corporate governance committee will consist of Messrs. Ravi Chandra Adusumalli, Joon Shick Kim, Raman Deep Singh Bawa and Vikas Thapar. Messrs. Adusumalli, Kim, Bawa and Thapar satisfy the independence requirements of                     . Under the nominating and corporate governance committee charter to be effective upon the completion of this offering, our nominating and corporate governance committee will be responsible for, among other things:

 

   

assisting our board of directors in identifying prospective director nominees and recommending nominees for each annual meeting of shareholders to the board of directors;

 

   

reviewing developments in corporate governance practices and developing and recommending governance principles applicable to our board of directors and monitoring compliance with such governance principles;

 

   

overseeing the evaluation of our board of directors and management; and

 

   

recommending members for each committee of our board of directors.

Code of Business Conduct and Ethics

Effective upon the completion of this offering, we will adopt a Code of Business Conduct and Ethics that will apply to all of our directors, officers and other employees, including our chief executive officer, chief financial officer and others responsible for our accounting and financial reporting. Our code of business conduct and ethics provides that our directors, officers and other employees are expected to avoid any action, position or interest that conflicts with the interests of our company or gives the appearance of a conflict.

Directors, officers and other employees have an obligation under our code of business conduct and ethics to advance our company’s interests when the opportunity to do so arises.

Indemnification of Directors and Officers and Limitation on Their Liability

Under our Articles of Association, to the extent permitted under Cyprus Companies Law, we will indemnify each of our directors and officers out of our assets against any losses or liabilities which he or she may sustain or incur in or about the execution of his or her duties as a director or officer, including liability incurred by such person in defending any proceedings, whether civil or criminal, in which judgment is given in his or her favor or in which he or she is acquitted or otherwise relieved of liability by the court conducting such proceedings in accordance with the Cyprus Companies Law.

Under the articles of association of our subsidiary, which is an Indian corporation, our executive officers all of whom are also employees of our subsidiary are entitled to indemnification by our subsidiary against loss in defending any proceeding brought against them in their capacity as officers of the subsidiary, if the indemnified officer or director receives judgment in his favor or is acquitted or discharged in such proceeding as well as in connection with certain applications under Indian companies law in which relief is granted to him by the court.

Employment Agreements with Executive Officers

Each of our executive officers has entered into an employment agreement with our Indian subsidiary. These employment agreements do not have fixed terms of employment. The age of retirement for our company is 60 years. Generally, either party may terminate employment at any time by giving the other party a written notice of one to three months or by paying an amount equal to the salary for the number of months for which they are required to give notice in lieu of such notice. Other than those optional severance payments, these employment agreements do not provide for any special termination benefits, nor do we have any other arrangements with our executive officers for special termination benefits.

 

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Each executive officer has agreed to keep confidential any information regarding the operation, trade and business of our company that they may obtain during the course of employment with our company. Each executive officer has also agreed to surrender to our company all documents and property entrusted to them during the course of their employment with our company. Additionally, each executive officer has assigned all his or her right, title and interest to, and in, any property relating to our business (whether tangible or intangible) which is created during the term of its employment. In addition, some of our executive officers are bound by non-competition restrictions set forth in their employment agreements. Specifically, these executive officers have agreed, while employed by us and for a period of six months after termination of his or her employment, not to:

 

   

engage in any job or assignment with any company or organization whose business operations are competitive to our company; and

 

   

use or utilize any information or material that was produced or acquired by them during the course of employment with our company for any purposes.

Network18 has provided our chief financial officer, Mr. Sarbvir Singh, with a written assurance of future employment should he no longer be employed by us.

Compensation of Directors and Executive Officers

For fiscal year 2013, the aggregate cash compensation (including director’s fees) that we paid to our directors and executive officers included in the list under the heading “— Directors and Executive Officers” was $1.9 million, which included $0.6 million in base salary, $0.3 million in housing and rent allowance, $0.4 million in special allowances and $0.6 million in bonuses (including the variable component of such bonuses). Beginning in fiscal year 2012, we have begun to provide our executive officers with annual performance-based bonuses determined with reference to individual and company performance targets. For fiscal year 2014, we expect to pay an aggregate cash compensation (including director’s fees) of up to $1.6 million to our directors and executive officers (excluding variable bonuses which will only be determined after the end of the fiscal year). These aggregate cash compensation amounts for fiscal years 2013 and 2014 do not include share compensation and employee benefits to our directors and executive officers. Share compensation to our directors and executive officers are disclosed separately in the tables under “— Option Grants to Management” and “— Grants of Stock Appreciation Rights to Management” and employee benefits to our directors and executive officers are disclosed separately under “— Employee Benefit Plans.”

Share Incentive Plans

Share Option Plan

In 2008 our board of directors adopted an equity option plan named the TV18 HSN Holdings Limited Stock Option Plan 2008, which we also refer to as our share option plan, that allows us to issue share options to employees and directors. The following paragraphs describe the principal terms of our share option plan, as amended. Our share option plan is administered by the compensation committee of our board of directors.

Options Issuable Under the Plan and Shares Issuable Upon Exercise of Such Options

Under the terms of our share option plan, we may grant options for up to 2,733,482 ordinary shares. Currently, each share option is exercisable into one ordinary share. As of September 30, 2013 options for a total of 2,486,500 ordinary shares were outstanding, of which options for a total of 2,111,500 ordinary shares had vested and options for a total of 2,070,750 ordinary shares had become exercisable. As of September 30, 2013, 209,750 ordinary shares had been issued upon exercise of options granted under the plan.

Share options that expire or for any reason are lapsed, cancelled, terminated, forfeited, fail to vest will be again available for subsequent grant under either our existing share option plan or a subsequent plan.

 

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Employees and Directors Who May Receive Grants

We may grant awards to any of the directors and full-time managerial and other employees of our company, our Indian subsidiary and any company that controls us, including Network18, the parent company of our largest shareholder. Our compensation committee determines the employees eligible to participate in our share option plan in accordance with various criteria, including performance, position and responsibility and nature of the employee’s services.

Vesting and Exercise Period

Our compensation committee is entitled to determine the vesting schedule for option grants as the committee deems fit. Our compensation committee has generally provided for vesting of options on the first anniversary of the date of grant. However, our compensation committee will be entitled to grant options with different provisions for vesting as it deems fit for different employees.

Options granted after October 22, 2010 are exercisable at any time during the 48-month period from the vesting date. Generally, these options vest one year from the grant date. As of September 30, 2013, options for a total of 628,500 ordinary shares were outstanding that had been granted after October 22, 2010.

All options issued on or before October 22, 2010 to Messrs. Sundeep Malhotra, Raman Kumar Gulati, Atrash Aman, Ashwini Sharma, Hemant Bishnoi and Shammi Arora vested upon grant and became exercisable at any time in four equal installments over a period of four years from the date of the first anniversary of the date of grant. Pursuant to an amendment, options granted to Messrs. Sundeep Malhotra, Raman Kumar Gulati, Atrash Aman and Shammi Arora on or before October 22, 2010 are exercisable by these employees within a period of 84 months from the date of each grant. As of September 30, 2013, options for a total of 1,600,000 ordinary shares were outstanding that had been granted to these employees on or before October 22, 2010. Messrs. Ashwini Sharma and Hemant Bishnoi have exercised 150,000 and 40,000 options granted to them, respectively.

All other options granted on or before October 22, 2010 vested at the time of grant and become exercisable in four equal installments upon each anniversary of the grant, commencing with the first anniversary of the grant. Such options are exercisable during the 60-month period beginning on the date they became exercisable. As of September 30, 2013, options for a total of 258,000 ordinary shares were outstanding that were covered by this formulation.

Our share option plan also provides that in case an employee resigns prior to the completion of the fourth anniversary of the date of grant, the employee shall be entitled to partially exercise the options in the manner provided under the plan.

Options that are not exercised within the applicable exercise period will automatically lapse.

Non-transferability of Share Options

The share options granted under the terms of our share option plan shall not be sold, pledged, assigned, mortgaged, hypothecated, transferred or alienated in any manner, other than by execution of a will in case of death of the employee, and may be exercised, during the life time of the employee, only by the employee. An employee may designate any beneficiary or beneficiaries to whom the benefit under our share option plan is to be delivered in the case of death of the employee.

Exercise Price

The exercise price in respect of the share options is determined by the compensation committee. The exercise price may be paid in cash or settled using a cashless option. In a cashless exercise, the holder of options exercises the share options by simultaneously selling the shares underlying the share options upon exercise.

 

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Lapse of Options

Unvested options shall automatically lapse upon death, total or permanent disability, retirement, superannuation or resignation of a grantee or a or termination of such grantee’s service.

Vested options that have not been exercised shall also automatically terminate upon the resignation of a grantee or the termination of such grantee’s service, except that:

 

   

If such termination results from a grantee’s total or permanent disability, vested options will remain exercisable for 12 months from the date of such disability;

 

   

If such termination results from a grantee’s death, the grantee’s legal heirs or beneficiaries will have 12 months from the date of death to exercise vested options;

 

   

If such resignation or termination results from a grantee’s attaining retirement age or superannuation, the grantee will have 12 months from such retirement or superannuation to exercise vested options.

All vested and unvested options shall also terminate upon the grantee’s misconduct. All unvested and vested options will lapse if we are liquidated.

As indicated above, share options that expire or for any reason are lapsed, cancelled, terminated, forfeited, fail to vest will be again available for subsequent grant under either our existing share option plan or a subsequent plan.

Effect of Bonus Issue, Rights Issue, Stock Split, Merger or Other Corporate Action

In the event of any bonus issue, rights issue, stock split, merger, restructuring or any such event happening subsequent to the grant of share options, our compensation committee will have the discretion to make appropriate amendments to our share option plan, including changes in the number of share options, the exercise price or floating a new plan or extending the application of the existing plan or any other fair and just mechanism including acceleration of share options, if deemed essential, in accordance with law as it deems fit, while striving to ensure that the rights of the employees are not adversely affected. Any such change (being compensatory in nature) would not be deemed to be a change in the terms of the plan. Alternatively, if it is deemed necessary, our share option plan could be substituted by a new plan, while ensuring that the rights of the employees are not adversely affected. In respect of share options yet to be granted, the compensation committee shall make necessary adjustments to our share option plan as deemed fit.

Amendment or Termination

Our compensation committee may at any time revoke, add to or vary our share option plan or any grant under our share option plan. Amendments to any grant under our share option plan are subject to consent from the recipient of such grant, if such amendment would prejudice the rights of such recipient. In addition, according to Cyprus law any amendment that would increase the number of ordinary shares available for issuance with respect to grants made under our share option plan must be approved by shareholders and shareholders must also waive the pre-emption rights of existing shareholders with respect to such grants, in each case upon the approval of either two-thirds vote or a simple majority vote if at least half of the issued capital is represented at a general meeting.

Stock Appreciation Rights Scheme

In August 2012 our board of directors adopted the TV18 HSN Holdings Limited Stock Appreciation Rights Scheme, which we also refer to as our stock appreciation rights scheme, that allows us to issue stock appreciation rights to employees and directors. A stock appreciation right allows the holder, upon exercise of the right, to receive, per right, the difference between the last closing price for our ordinary shares (or a per share valuation as determined by our compensation committee if our ordinary shares are not then listed) and the exercise price for such right. This difference is payable in cash or, at the election of our compensation committee, in our ordinary

 

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shares. In case our compensation committee decides to settle the stock appreciation rights by allotment of our ordinary shares, our employees shall be allotted our ordinary shares on a one-for-one basis upon the payment of the exercise price. The following paragraphs describe the principal terms of our stock appreciation rights scheme. Our stock appreciation rights scheme is administered by the compensation committee of our board of directors.

Stock Appreciation Rights Granted Under Scheme

Under the terms of our stock appreciation rights scheme, we may offer up to 2,733,482 stock appreciation rights. The maximum number of ordinary shares that may be issued under the stock appreciation rights scheme shall not exceed 2,733,482. As of September 30, 2013, a total of 2,375,000 stock appreciation rights were outstanding, of which none had vested.

Stock appreciation rights that expire or for any reason are lapsed, cancelled, terminated, forfeited, fail to vest will be again available for subsequent grant under either our stock appreciation rights scheme or a subsequent scheme.

Employees and Directors Who May Receive Grants

We may grant stock appreciation rights to any of the directors and full-time employees of our company, our Indian subsidiary and any company that controls us, including Network18, the parent company of our largest shareholder. Our compensation committee determines the employees eligible to participate in our stock appreciation rights scheme in accordance with various criteria, including performance, position and responsibility and seniority.

Vesting and Exercise Period

As per our stock appreciation rights scheme, stock appreciation rights will vest with the employees as determined by our compensation committee. The 2,375,000 stock appreciation rights outstanding as of September 30, 2013 that had not yet vested were, in most cases, vesting in equal numbers on each anniversary of the relevant grant dates.

The stock appreciation rights granted under the scheme can be exercised either upon an acquisition of our company (as defined in the stock appreciation rights scheme) or upon a listing following an initial public offering by our company. In case of an acquisition of our company, all rights vested in the hands of the employees on the date of such acquisition shall be mandatorily exercised. Further, all unvested rights on the date of such acquisition shall automatically lapse. In the event of our company completing an initial public offering, employees will be entitled to exercise all vested rights within a period of 48 months from the date our ordinary shares are first traded on a stock exchange pursuant to such an offering, except for stock appreciation rights that have not yet vested at that time. Any such unvested stock appreciation rights are exercisable for a period of 48 months from the vesting date and, in case of graded vesting, from each such vesting date.

Non-transferability of Stock Appreciation Rights

The stock appreciation rights granted under the terms of our stock appreciation rights scheme shall not be sold, pledged, assigned, mortgaged, hypothecated, transferred or alienated in any manner, other than by execution of a will in case of death of the employee, and may be exercised, during the life time of the employee, only by the employee. An employee may designate any beneficiary or beneficiaries to whom the benefit under our stock appreciation rights is to be delivered in the case of death of the employee.

Exercise Price

The exercise price in respect of the stock appreciation rights shall be determined by the compensation committee. However, the exercise price shall not be lower than the nominal par value of the ordinary shares of our company.

 

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Lapse of Stock Appreciation Rights

Unvested stock appreciation rights shall automatically lapse upon death, permanent incapacity, superannuation and misconduct while vested stock appreciation rights shall remain exercisable for specified time periods and in a manner described in the scheme. Vested stock appreciation rights of an employee shall also lapse upon termination of employment for misconduct. All unvested stock appreciation rights shall also lapse upon liquidation of our company.

Effect of Bonus Issue, Rights Issue, Stock Split, Merger or Other Corporate Action

In the event of any bonus issue, rights issue, stock split, merger, restructuring or any such event happening subsequent to the grant of the stock appreciation rights, the compensation committee shall have the discretion to make appropriate amendments to the stock appreciation rights scheme, including changes in the number of stock appreciation rights, the exercise price, floating a new scheme, extending the application of the existing stock appreciation rights scheme, acceleration of stock appreciation rights or any other fair and just mechanism if deemed essential, in accordance with law as it deems fit, while striving to ensure that the rights of the employees are not adversely affected. Any such change (being compensatory in nature) would not be deemed to be a change in the terms of the stock appreciation rights scheme. Alternatively, if it is deemed necessary, the stock appreciation rights scheme could be substituted by a new stock appreciation rights scheme, while ensuring that the rights of the employees are not adversely affected. In respect of stock appreciation rights yet to be granted, the compensation committee shall make necessary adjustments to stock appreciation rights scheme as deemed fit.

Option Grants to Management

The following table summarizes, as of September 30, 2013, the share options granted to our directors and executive officers under our share option plan, without giving effect to share options that were exercised. As of September 30, 2013, all of these options had vested, and except as indicated in the note to the table, all of these options were exercisable.

 

Name

  Shares Underlying
Outstanding  Options
    Exercise Price     Date of Grant     Number of
Options  Expiring
    Date of
Expiration
 
          (dollars per
share)
                   

Sundeep Malhotra

    1,275,000        0.11        April 9, 2008        1,275,000        April 8, 2015   

Sundeep Malhotra

    375,000        2.00        July 26, 2013        375,000        July 25, 2018   

Sachin Rastogi(1)

    100,000        0.10        January 4, 2011        100,000        January 3, 2016   

Narasimha Jayakumar(2)

    100,000        0.09        August 4, 2010       
          25,000        August 3, 2015   
          25,000        August 2, 2016   
          25,000        August 2, 2017   
          25,000        August 3, 2018   

Atrash Aman

    80,000        0.11        April 9, 2008        80,000        April 8, 2015   
    70,000        0.09        August 4, 2010        70,000        August 13, 2017   

Raman Kumar Gulati

    80,000        0.11        April 9, 2008        80,000        April 8, 2015   
    70,000        0.09        August 4, 2010        70,000        August 3, 2017   

 

Notes:

(1)   Mr. Rastogi was our chief financial officer until December 31, 2013, and Mr. Rastogi may exercise vested options in accordance with the terms of the share option plan.
(2)   The 25,000 options expiring August 3, 2015 became exercisable on August 4, 2011, the 25,000 options expiring August 2, 2016 became exercisable on August 4, 2012, the 25,000 options expiring August 2, 2017 became exercisable on August 4, 2013 and the 25,000 options expiring August 3, 2018 become exercisable on August 4, 2014.

 

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Grants of Stock Appreciation Rights to Management

The following table summarizes, as of September 30, 2013, the stock appreciation rights granted to our directors and executive officers under our stock appreciation rights scheme. As of September 30, 2013, 240,000 of these stock appreciation rights had vested.

 

Name

  Shares Underlying
Stock  Appreciation
Rights
    Exercise Price     Date of Grant     Number of
Stock  Appreciation
Rights Expiring
    Date of
Expiration
 
          (dollars per
share)
                   

Sundeep Malhotra

    800,000        0.13        November 2, 2012        800,000        *   

Sundeep Malhotra

    400,000        1.37        November 2, 2012        400,000        *   

Sundeep Malhotra

    25,000        2.00        July 26, 2013        25,000        *   

Sachin Rastogi(1)

    75,000        1.37        November 2, 2012        40,000        *   

Sachin Rastogi(1)

    40,000        2.00        July 26, 2013        75,000        *   

Dhruva Sankararkrishnan Chandrie

    50,000        0.13        November 2, 2012        50,000        *   

Dhruva Sankararkrishnan Chandrie

    100,000        1.37        November 2, 2012        100,000        *   

Dhruva Sankararkrishnan Chandrie

    40,000        2.00        July 26, 2013        40,000        *   

Narasimha Jayakumar

    100,000        1.37        November 2, 2012        100,000        *   

Narasimha Jayakumar

    40,000        2.00        July 26, 2013        40,000        *   

Atrash Aman

    75,000        1.37        November 2, 2012        75,000        *   

Atrash Aman

    40,000        2.00        July 26, 2013        40,000        *   

Raman Kumar Gulati

    75,000        1.37        November 2, 2012        75,000        *   

Raman Kumar Gulati

    40,000        2.00        July 26, 2013        40,000        *   

 

*   Under the terms of our stock appreciation rights scheme, these stock appreciation rights will expire 48 months from the date our ordinary shares are first traded on a stock exchange pursuant to an initial public offering, except for stock appreciation rights that have not vested at such time. Each such unvested stock appreciation right will be exercisable for a period of 48 months from its vesting date.

Note:

(1)   Mr. Rastogi was our chief financial officer until December 31, 2013, and Mr. Rastogi may exercise vested stock appreciation rights in accordance with the terms of the stock appreciation rights.

Employee Benefit Plans

We maintain employee benefit plans in the form of certain statutory and incentive plans covering substantially all of our employees. For fiscal year 2013, the aggregate amount set aside or accrued by us to provide for pension or retirement benefits for all our employees (including our directors and executive officers) was $536,266.

Provident Fund

In accordance with Indian law, all of our employees in India are entitled to receive benefits under the Employees’ Provident Fund Scheme, 1952, as amended, a retirement benefit scheme under which an equal amount of 12% of basic salary of an employee is contributed both by employer and employee in a fund with government/trust with company. Our company makes a monthly deposit to a government fund and we have contributed an aggregate of $221,431 in fiscal year 2011, an aggregate of $332,177 in fiscal year 2012 and an aggregate of $433,058 in fiscal year 2013.

 

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Gratuity

In accordance with Indian law, we pay gratuity to our eligible employees in India. Under our gratuity plan, an employee is entitled to receive a gratuity payment on the termination of his or her employment if the employee has rendered continuous service to our company for not less than five years, or if the termination of employment is due to death or disability. The amount of gratuity payable to an eligible employee is equal to 15 days’ salary for every year of employment (or any portion of a year exceeding six months), and currently the aggregate amount of gratuity shall not exceed LOGO 1,000,000 ($16,000). We have provided for an aggregate of an aggregate of $72,309 in fiscal year 2011, an aggregate of $74,467 in fiscal year 2012 and an aggregate of $103,208 in fiscal year 2013 for our gratuity payments. The total accrual for gratuity as at March 31, 2013 was $301,828.

 

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RELATED PARTY TRANSACTIONS

We have conducted our related party transactions on commercial terms that are fair and reasonable to us and in the interests of our shareholders as a whole. We believe that the terms of our related party transactions are comparable to, or in certain circumstances more favorable than, terms we could obtain in transactions with independent third parties. Subsequent to this offering, we expect that our related party transactions will continue to be conducted on the same basis. Upon completion of this offering, our related party transactions will also be subject to the review and approval of the audit committee of our board of directors. For more information on this process, see “Management — Committees of the Board of Directors — Audit Committee.” We do not have an agreement with Network18 governing conflicts of interest involving the two companies or our respective affiliates.

The following is a summary of our related party transactions.

Investment Transactions

Network18, directly and through certain subsidiaries, has been our largest single investor, having made investments in various forms totaling $53.8 million in us to date. See “Description of Share Capital — History of Share Issuances.”

Shareholders Agreement and Registration Rights

We and our principal shareholders entered into a shareholders agreement that contained various rights such as registration rights, pre-emption rights, rights of first refusal and co-sale rights, board nomination rights and information access rights as well as provided for matters which required special approval by certain of our shareholders. On                 , 2014, we and these shareholders agreed to amend the shareholders agreement and terminate the various rights contained in the shareholders agreement except for registration rights, which are described in greater detail in “Description of Share Capital — Registration Rights,” and our three largest principal shareholders have agreed among themselves to continue to nominate and elect our directors, other than certain independent directors, as described in greater detail in “Description of Share Capital — Ordinary Shares — Agreement on Nomination and Election of Directors.”

In addition, Network18 has agreed with GS Home Shopping that, should Network18 Holdings Limited propose to transfer more than 50% of the ordinary shares in our holding company held by it in a private sale to a third party, GS Home Shopping would have the right to participate proportionately in such transfer based on the relative shareholdings of Network18 Holdings Limited and GS Home Shopping.

Financial Support from Network18 and its Affiliates

Network18 has issued a letter assuring continued financial support as necessary for our subsidiary to fulfill its business obligations in all material respects through September 30, 2014, to our subsidiary, and our consolidated financial statements have been prepared on a going concern basis on the basis of this support.

In April 2012, Network18 and Mr. Raghav Bahl guaranteed the obligations of our subsidiary under a credit facility agreement with The Ratnakar Bank Limited providing for short-term secured borrowings of up to LOGO 400.0 million ($6.4 million) under working capital and cash credit facilities. We did not pay any amounts to Network18 or Mr. Raghav Bahl on account of these guarantees, the provision of which was a condition precedent to our entry into the facilities. The capital and credit facilities were enhanced to LOGO 500.0 million ($8.0 million) in December 2012. Pursuant to this enhancement, a supplemental guarantee was executed by Network18 in January 2013, and in March 2013, The Ratankar Bank Limited waived Mr. Raghav Bahl’s personal guarantee. As of September 30, 2013, we had outstanding borrowings of LOGO 88.2 million ($1.4 million) under these facilities, which was also the largest amount that had been outstanding up to that date, at a weighted average interest rate of

 

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13.5% per annum. In June 2013, we obtained a term loan from The Ratnakar Bank for LOGO 250 million ($4.0 million). This loan was guaranteed by Network18 by a deed executed in August 2013. As of September 30, 2013, we had outstanding borrowings of LOGO 181.5 million ($2.9 million), which was also the largest amount that had been outstanding up to that date, under this facility at a weighted average interest rate of 13.1% per annum. See “Management’s Discussion and Analysis of Financial Condition and Results of Operations — Contractual Obligations, Including Indebtedness” for more details on these facilities.

In fiscal years 2011, 2012 and 2013, Network18 extended to our Indian subsidiary, rupee-denominated loans, other than loans and other liabilities that were part of the investment transactions described above, aggregating to LOGO 0.0 million, LOGO 250.0 million ($4.0 million) and LOGO 50.0 million ($0.8 million), respectively. As of September 30, 2013, the amount outstanding was LOGO 0.0 million ($0.0 million).

Commercial Arrangements with Network18 and its Affiliates

See “Management’s Discussion and Analysis of Financial Condition and Results of Operations — Commercial Arrangements with Related Parties.”

License Agreement

We license certain intellectual property, in particular the use and appearance of “18” in our trade names and logos. Please see “Risk Factors — Risks Related to Us and Our Industry” for more details.

Employment Agreements

See “Management — Employment Agreements with Executive Officers.”

Equity Option and Share Incentive Plans

See “Management — Share Incentive Plans.”

Service on Boards of Directors

Our director for compliance and corporate affairs, Mr. Raman Kumar Gulati, was a director on the board of Ecom Express Private Limited or Ecom, one of the courier companies that we use for the delivery of products. He has resigned from Ecom with effect from April 1, 2013.

Our chief financial officer, Mr. Sarbvir Singh, was a director on the board of Wespro, one of our Sourcing Partners. He has resigned from the board of Wespro with effect from January 1, 2014. In addition, Mr. Sarbvir Singh currently serves as a director on our board as a nominee of Network18 Holdings Limited and on the board of several other affiliates of Network18, including Viacom18 Media Private Limited and Big Tree Entertainment Private Limited.

See “Management — Directors and Executive Officers” for more details.

 

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PRINCIPAL AND SELLING SHAREHOLDERS

The following table sets forth information with respect to the beneficial ownership of our ordinary shares as of December 31, 2013 as adjusted to reflect the conversion of all outstanding preference shares and warrants into 77,261,209 ordinary shares (which will occur on or shortly after the completion of the offering), and as further adjusted to reflect the sale of ordinary shares offered by us and the selling shareholders in this offering, for:

 

   

each person known to us to own beneficially more than 5.0% of our ordinary shares;

 

   

each of our directors and executive officers; and

 

   

each other selling shareholder.

Except as disclosed below, we are not aware of any other beneficial owners of 5.0% or more of our ordinary shares. As of December 31, 2013, none of our outstanding ordinary shares, preference shares or warrants were held by record holders in the United States. Other than as described in note 9 to the first table below in this section, we are not aware of any arrangement that may, at a subsequent date, result in a change of control of our company. Upon completion of this offering, none of our shareholders will have any special voting rights under our Articles of Association or otherwise from us. Our three largest principal shareholders have agreed among themselves to continue to nominate and elect our directors, other than certain independent directors. See “Description of Share Capital — Ordinary Shares — Agreement on Nomination and Election of Directors.”

As used in this table, beneficial ownership means the sole or shared power to vote or direct the voting or to dispose of or direct the sale of any security. A person is deemed to be the beneficial owner of securities that can be acquired within 60 days upon the exercise of any option, warrant or right. Shares subject to options, warrants or rights that are currently exercisable or exercisable within 60 days are deemed outstanding for computing the ownership percentage of the person holding the options, warrants or rights, but are not deemed outstanding for computing the ownership percentage of any other person, except that all of the percentages below also assume the conversion of all of our preference shares and warrants into ordinary shares.

 

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The percentage of ordinary shares beneficially owned after this offering further includes ordinary shares to be issued in this offering assuming that the underwriters do not exercise their over-allotment option. The underwriters may choose to exercise the over-allotment option in full, in part or not at all.

 

     Ordinary Shares
Beneficially Owned Prior
to Offering(1)
     Number of Shares
Being Offered
   Ordinary Shares
Beneficially Owned
After Offering

Name of Beneficial Owner

   Number      Percent      Number    Percent    Number    Percent

Principal shareholders:

                 

Network18(2)(3)(7)(8)(9)

     68,715,044         54.5               

SAIF(4)(7)

     31,170,025         25.2               

GS Home Shopping(5)(7)(8)

     21,359,136         17.1               

OCP(6)

     8,102,331         6.4               

Selling shareholders:

                 

Directors and executive officers:

                 

Raghav Bahl(3)(7)(8)(9)

     68,715,044         54.5               

Sundeep Malhotra

     1,275,000         1.0               

Atrash Aman

     *         *               

Raman Kumar Gulati

     *         *               

Narasimha Jayakumar

     *         *               

All our directors and executive officers as a group (7)

     70,365,044         55.1               

 

Notes:

*   Represents beneficial ownership of less than 1.0% of our ordinary shares after giving effect to the transactions referred to in note (1) below.
(1)   Gives effect to the conversions and exercises of preference shares, warrants and options, as described in the paragraphs preceding this table.
(2)  

Consists of 46,308,665 ordinary shares, 2,500 Class A preference shares, 6,376,833 Class O preference shares, as well as warrants to purchase 13,795,154 Class A preference shares and options to purchase 2,231,892 Class O preference shares (which will be amended to become options to purchase the same number of our ordinary shares by the completion of this offering) held by Network18 Holdings Limited, a wholly owned subsidiary of Network18. The address of Network18 Holdings Limited is International Proximity, 608, St. James Court, St. Denis Street, Port Louis, Republic of Mauritius, and the address of Network18 is 503, 504, 507, 5th Floor, Mercantile House, 15, K.G. Marg, New Delhi — 110001. Network18 is in turn controlled by Mr. Raghav Bahl, as explained in note (3) below.

(3)   Mr. Bahl’s beneficial ownership of these ordinary shares arises through his control of Network18. Mr. Bahl controls Network18 in part through entities controlled by him which we collectively refer to as the RB Companies. The RB Companies as of September 30, 2013 together had a 72.98% beneficial ownership interest in Network18 through ownership of equity shares. The business address of each RB Company is 403, Prabhat Kiran, 17 Rajendra Place, New Delhi — 110008, India.
(4)  

Consists of 27,697,528 Class A preference shares and warrants to purchase 3,472,497 Class A preference shares held by SAIF II Mauritius Company Limited. Andrew Y. Yan is the sole shareholder of SAIF II GP Capital Ltd., the sole general partner of SAIF Partners II L.P., which is the sole general partner of SAIF II GP L.P., which is in turn the sole general partner of SB Asia Investment Fund II L.P., or SAIF, the sole shareholder of SAIF II Mauritius Company Limited, our shareholder. The address of SAIF II Mauritius Company Limited is 3rd Floor, Raffles Tower, 19 Cybercity, Ebène, Mauritius, and the address of SAIF is Ugland House, Grand Cayman, KY1-1104, Cayman Islands.

 

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(5)   Consists of 13,542,728 Class G preference shares, 4,126,186 Class O preference shares, warrants to purchase 2,246,057 Class A preference shares and options to purchase 1,444,165 Class O preference shares (which will be amended to become options to purchase the same number of our ordinary shares by the completion of this offering). The address of GS Home Shopping is GS Gangseo Tower, 10, Mullae-Dong 6-Ga, Youngdungpo-Gu, Seoul, Republic of Korea, 150-096.
(6)   Consists of 5,251,510 Class O preference shares and options to purchase 1,838,029 Class O preference shares (which will be amended to become options to purchase the same number of our ordinary shares by the completion of this offering) held by Orchard Centar Master Limited and 750,216 Class O preference shares and options to purchase 262,576 Class O preference shares (which will be amended to become options to purchase the same number of our ordinary shares by the completion of this offering) held by Makira SP5 Limited. Orchard Centar Master Limited and Makira SP5 Limited, which we refer to collectively as OCP, are widely held investment funds and are affiliates by virtue of being commonly managed by OCP Asia Limited. OCP Asia Limited is controlled by Stuart Wilson and Teall Edds. The address of Orchard Centar Master Limited is Commerce House, Wickhams Cay 1, PO Box 3140, Road Town, Tortola, British Virgin Islands, VG1110, and the address of Makira SP5 Limited is Cricket Square, Hutchins Drive, PO Box 2681, Grand Cayman, Cayman Islands, KY1-1111.
(7)   Through the agreement to nominate and elect directors on our board of directors, our three largest principal shareholders may be deemed to be part of a group for beneficial ownership reporting purposes. Each member of such a group would be deemed to beneficially all ordinary shares held by all group members. Accordingly, each of these principal shareholders may be deemed to beneficially own 121,244,205, or 95.1%, of our ordinary shares prior to the completion of this offering and             , or     %, of our ordinary shares upon completion of this offering. See “Description of Share Capital — Ordinary Shares — Agreement on Nomination and Election of Directors” for more information on this agreement between our principal shareholders.
(8)   Network18 has agreed with GS Home Shopping that, should Network18 Holdings Limited propose to transfer more than 50% of the ordinary shares in our holding company held by it in a private sale to a third party, GS Home Shopping would have the right to participate proportionately in such transfer based on the relative shareholdings of Network18 Holdings Limited and GS Home Shopping.
(9)   Independent Media Trust, or IMT, an Indian trust whose sole beneficiary is Reliance Industries Limited, an Indian corporation with shares listed and publicly traded in India, has subscribed for zero coupon optionally convertible debentures in certain companies through which Mr. Bahl holds his interest in voting equity shares of Network18. These convertible debentures are currently exercisable at the option of IMT and expire on October 30, 2022. The conversion of all of these convertible debentures currently would result in IMT holding a majority of the voting equity shares of these companies. Such a conversion would result in a change of control of Network18, although a change of the single largest shareholder and management of Network18 and certain of its subsidiaries would be subject to certain Indian governmental authorizations. If such a change of control were to occur, then IMT may become the controlling shareholder of Network18 and a beneficial owner of the ordinary shares of our company that are currently held by Network18 Holdings Limited. In its most recent public filing on its shareholding pattern, Reliance Industries Limited has disclosed that its “promoter” and “promoter group” had an aggregate shareholding in Reliance Industries Limited of 45.31% as of December 31, 2013. Under Indian law, a “promoter” is a person in control of a company, and a “promoter group” consists of a promoter combined with certain related parties of the promoter, including entities in which the promoter holds a 10% or greater interest and immediate relatives of the promoter. Reliance Industries Limited has indicated in its most recent annual report that Mr. Mukesh Ambani is its promoter.

 

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Significant Changes in Percentage of Ownership

The following table sets forth the significant changes in the shareholding interests of our holding company by our principal shareholders in the last three fiscal years and in the period between April 1, 2013 and April 2, 2014. Except as disclosed below, there were no significant changes in the percentage of ownership in our holding company in the last three fiscal years prior to September 30, 2013. Percentages set forth below are based on the number of ordinary shares outstanding as of the dates set forth below, assuming that all preference shares and warrants outstanding as of such dates were converted into ordinary shares as of such dates.

 

     As of March 31     As of April 2  
    2011     2012     2013     2014  

Name and Type of Shares

  Number         Percent     Number         Percent     Number         Percent     Number         Percent  

Network18(1)
                       

Ordinary shares

    41,923,401            42.7%      41,923,401          44.0     46,308,665          56.0     46,308,665          54.5

Class A preference shares

    2,500            2,500            2,500            2,500       

Class B preference shares

    15,625,000            15,625,000            —               

Class O preference shares

    —              —              —              6,376,833       

Warrants (issued November 2011)(2)

    —              5,797,242            5,797,242            5,797,242       

Warrants (issued March 2012)(2)

    —              1,711,782            3,052,406            3,052,406       

Warrants (issued March 2013)(2)

    —                    4,945,506            4,945,506       

Options (issued April 2013)(3)

    —                    —              1,969,316       

Options (issued October 2013)(3)

    —                    —              262,576       

SAIF(4)

                       

Ordinary shares

    —              47.2%      —            45.4     —            29.1     —            25.2

Class A preference shares

    13,664,682            13,664,682            27,697,528            27,697,528       

Class B preference shares

    50,000,000            50,000,000            —              —         

Warrants (issued November 2011)(2)

    —              3,472,497            3,472,497            3,472,497       

GS Home Shopping

                       

Ordinary shares

    —              10.0%      —            10.5     —            14.7     —            17.1

Class A preference shares

    —              —              —              —         

Class G preference shares

    13,542,728            13,542,728            13,542,728            13,542,728       

Class O preference shares

                      4,126,186       

Warrants (issued November 2011)(2)

    —              1,696,040            1,696,040            1,696,040       

Warrants (issued March 2012)(2)

    —              313,232            550,017            550,017       

Options (issued October 2013)(3)

    —              —              —              1,444,165       

OCP(5)

                       

Class O preference shares

    —              0.0%      —            0.0     —            0.0     6,001,726          6.4

Options (issued April 2013)(3)

    —              —              —              1,969,317       

Options (issued October 2013)(3)

    —              —              —              131,288       

 

Notes:

(1)   These securities are all held by Network18 Holdings Limited, a wholly owned subsidiary of Network18.
(2)   The numbers on this row are the numbers of Class A preference shares into which the warrants were or are convertible on the relevant dates.
(3)   The numbers on this row are the numbers of Class O preference shares into which the options are or were convertible on the relevant dates.
(4)   These securities are all held by SAIF II Mauritius Company Limited, a wholly owned subsidiary of SAIF.
(5)   These securities are either held by Orchard Centar Master Limited or Makira SP5 Limited, as specified in note (6) to the table.

 

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DESCRIPTION OF SHARE CAPITAL

We are incorporated under the laws of Cyprus as a public company limited by shares. Our affairs are governed by our Memorandum and Articles of Association, the Companies Law, Cap. 113 of Cyprus, as amended, which we refer to as the Cyprus Companies Law, and other applicable laws of Cyprus and any rules or regulations made thereunder. Our registered office is located at 10 Diomidous Street, Alphamega Akropolis Building, 3rd Floor, Office 401, 2024 Nicosia, Cyprus.

Our Memorandum of Association states that the objects of our holding company include, among other things, the carrying on of investments and trade, and the carrying on of any business or activity which we consider expedient to further the objects of our holding company or calculated to enhance the value or profitability of our property or rights.

In May 2012 we consummated a reorganization of our share capital, which included a reduction and subsequent increase in share capital. This resulted in an issued share capital of $3,502,056.84 divided into 46,308,665 ordinary shares, 27,700,028 Class A preference shares and 13,542,728 Class G preference shares, held as follows:

 

   

2,500 Class A preference shares and 46,308,665 ordinary shares being held by Network18 Holdings Limited; prior to the reorganization, Network18 Holdings Limited held 2,500 Class A preference shares, 15,625,000 Class B preference shares and 41,923,401 ordinary shares;

 

   

27,697,528 Class A preference shares being held by SAIF II Mauritius Company Limited; prior to the reorganization, SAIF II Mauritius Company Limited held 13,664,682 Class A preference shares and 50,000,000 Class B preference shares; and

 

   

13,542,728 Class G preference shares being held by GS Home Shopping Inc.

This share capital reorganization was the final step in our corporate reorganization that commenced with GS Home Shopping’s initial investment in us in November 2009.

On September 30, 2013, our authorized share capital was $7,736,000 divided into 80,900,000 ordinary shares, 83,500,000 Class A preference shares, 14,000,000 Class G preference shares and 15,000,000 Class O preference shares, each with a nominal value per share of $0.04 per share. As of that date, our issued share capital was $3,960,576.24 divided into 46,518,415 ordinary shares, 27,700,028 Class A preference shares, 13,542,728 Class G preference shares and 11,253,235 Class O preference shares, each with a nominal value per share of $0.04 per share.

On or shortly after the completion of this offering, all of our outstanding preference shares and warrants will be converted into 77,261,209 ordinary shares. Our outstanding Class A, Class G and Class O preference shares are convertible into ordinary shares on a one-for-one share basis. For details on our warrants, including their exercise terms, see “— History of Share Issuances” below. Pursuant to our new Articles of Association, following the completion of this offering and the conversion of preference shares and warrants referred to above, our authorized share capital will be $         divided into          ordinary shares.

The following is a summary of certain provisions of the new Articles of Association that we have adopted in connection with this offering and the Cyprus Companies Law insofar as they relate to the material terms of our ordinary shares. The term “shareholders” as used in these summaries in relation to our holding company refers to persons whose names are entered into the register of members of our holding company as the current holder of one or more shares in the issued share capital of our holding company. These summaries do not purport to be complete and are subject to, and are qualified in their entirety by reference to, the provisions of our Articles of Association and the Cyprus Companies Law. Prospective investors are urged to read the complete form of our Articles of Association, which has been filed as an exhibit to our registration statement of which this prospectus is a part.

 

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Ordinary Shares

General

Shortly after the closing of this offering, upon completion of the transactions described in the last paragraph of “Use of Proceeds,” our only outstanding shares will be ordinary shares, all of which will be fully paid. Each outstanding ordinary share ranks equally to all other outstanding ordinary shares. Our ordinary shares are issued in registered form, and can be issued without certificates.

There are no limitations on the rights to own our ordinary shares, including the rights of non-resident or foreign shareholders to hold or exercise voting rights on our ordinary shares under Cyprus Law or our Articles of Association.

Voting Rights

Holders of our ordinary shares are entitled to one vote per share.

Subject to any special rights or restrictions as to voting attached to shares, every shareholder will have:

 

   

one vote for every ordinary share such shareholder holds on a show of hands (or oral declaration); and

 

   

one vote for every ordinary share such shareholder holds on a poll.

Voting at any meeting of shareholders is by show of hands (or oral declaration for telephone or other telecommunication participants) unless a poll is demanded. A poll may be demanded by:

 

   

the chairman of such meeting;

 

   

at least three shareholders having the right to vote at the meeting;

 

   

one or more shareholders representing in aggregate at least 10% of the total voting rights of all shareholders having a right to vote at such meeting; or

 

   

any director present at the meeting.

Each shareholder is entitled to attend general meetings, to address the meeting, and to exercise any voting rights such shareholder may have. One or more shareholders having at least 5% of the issued share capital and voting rights of our company may request that matters be added in the agenda of the annual general meeting and add resolutions in the agenda of any general meeting.

A corporate shareholder may, by resolution of its directors or other governing body, authorize a person to act as its representative at general meetings and that person may exercise the same powers as the corporate shareholder could exercise if it were an individual shareholder. No shareholder is entitled to vote at any general meeting unless all calls and other amounts payable by him in respect of shares have been fully paid.

Shareholders may attend meetings in person or be represented by proxy authorized in writing.

The instrument appointing a proxy shall be in writing under the hand of the appointer or of his attorney duly authorized in writing, or, if the appointer is a corporation, either under seal, or under the hand of an officer or attorney duly authorized. A duly notarized and legalized or apostilled power of attorney shall be at all times accepted by us, our corporate secretary and the board of directors as the appropriate and sufficient instrument appointing a proxy. A proxy does not need to be a shareholder.

The instrument appointing a proxy and the power of attorney or other authority, if any, under which it is signed or a notarially certified copy of that power or authority shall be deposited at our registered office or at such other place within Cyprus as is specified for that purpose in the notice convening the meeting at any time before the time for holding the meeting or adjourned meeting, at which the person named in the instrument

 

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proposes to vote, or, in the case of a poll, at any time before the time appointed for the taking of the poll, and in default the instrument of proxy shall not be treated as valid.

We have not provided for cumulative voting for the election of directors.

Agreement on Nomination and Election of Directors

Other than our independent director, each of the current members of our board of directors was nominated and elected according to our shareholders agreement. Under the shareholders agreement, Network18 Holdings Limited, SAIF II Mauritius Company Limited and GS Home Shopping Inc. have nominated four persons, two persons and one person to our board of directors, respectively, and each shareholder has agreed to vote to elect each of these nominees. These shareholders have agreed to continue to elect nominees of each of them based on their relative ownership interests. This agreement will cover all director positions other than those for our independent directors that satisfy the audit committee independence requirements of Rule 10A-3 under the Exchange Act, or seven of our eventual 10 directors. However, following the completion of this offering, we will not be a party to this agreement, and therefore the ability of these shareholders to achieve the election of their director nominees at any given time will likely depend upon the aggregate voting power of these three shareholders at such time or our management’s support of such director nominees or both of these factors. If the ownership of any of these shareholders in our voting equity securities (measured as a percentage of the total voting power of our voting equity securities) at any time falls below 5% (treating all then outstanding instruments that may be exercised, converted or exchanged into voting equity securities as having been exercised, converted or exchanged immediately prior to such time), then the relevant shareholder will permanently cease to be a party to this agreement on the nomination and election of directors, even if such shareholder’s ownership percentage later increases to above the 5% threshold.

As a result of this agreement, following the completion of this offering, the agreement between these three shareholders will determine seven of our 10 directors. See “Risk Factors — Risks Related to Us and Our Industry.”

Dividends

Under the Cyprus Companies Law and our Articles of Association, dividends may only be paid out of net accumulated profits. Dividends may be declared at a general meeting of shareholders, but no dividend or interim dividend may exceed the amount recommended by the directors. In addition, the directors may on their own declare and pay interim dividends. The directors may, before recommending any dividend, set aside out of the profits of our Company such sums as they think proper as a reserve or reserves.

No distribution of dividends may be made when, on the closing date of the last fiscal year, the net assets, as set out in our Company’s annual accounts are, or following such a distribution would become, lower than the amount of the subscribed share capital plus those reserves which may not be distributed under law or our Articles of Association.

Interim dividends can only be paid if interim accounts are drawn up showing that funds available for distribution are sufficient and the amount to be distributed may not exceed the total profits made since the end of the fiscal year for which the annual accounts have been drawn up, plus any profits brought forward and sums drawn from reserves available for this purpose, minus any losses brought forward and sums to be placed to reserve pursuant to the requirements of the law and our Articles of Association.

 

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Pre-emption Rights

Under the Cyprus Companies Law, each existing shareholder has a right of pre-emption to subscribe for any new shares to be issued by the Company in cash in proportion to the aggregate number of such shares of such shareholder, except that there are no pre-emption rights with respect to shares issued for non-cash consideration, and shares issuable upon exercise of any options issued under our share option plan and any shares that may be issued upon settlement of stock appreciation rights issued under our stock appreciation rights scheme.

Under Cyprus Companies Law, we have to notify all shareholders in writing of our intention to issue new shares and the price to be issued. Each individual notice is required to include the number of shares each shareholder is entitled to buy, the period during which a shareholder may exercise its pre-emption rights, and the offer price per share.

Each shareholder will have no less than 14 days following its receipt of the notice of the offer, which notice will identify the proposed terms and conditions of the offer, to notify us of its desire to exercise its pre-emption right on the same terms and conditions proposed in the notice. If all the shareholders do not fully exercise all their pre-emption rights, the board of directors may decide to offer and sell the remaining shares to third parties at a price and on terms as determined by the board of directors, if at all.

Shareholders’ pre-emption rights may be waived by a resolution adopted by a specified majority being over one-half of the votes cast if the attendance at the meeting represents the majority of the votes entitled to be cast and in all other cases two-thirds majority of the votes cast, or a Majority Resolution. In connection with such waiver, the board of directors must present a written report indicating the reasons why the right of pre-emption should be waived and justifying the proposed issue price.

Variation of Rights

Under the Cyprus Companies Law and our Articles of Association, generally any change to the amount of our share capital, the division of our share capital into additional classes, or any change to the rights attached to any class of shares must be approved by a separate vote of each class of shares affected. Variation of class rights requires sanction by a Majority Resolution. Members voting against the variation of that class, who between them hold or represent 15% of the issued shares of that class, may apply to the court to set aside the variation.

Alteration of Capital

The following alterations to our share capital may be effected by ordinary resolution at a general meeting of our shareholders:

 

   

an increase in our authorized share capital;

 

   

the consolidation and division of any or all of our shares into shares representing a greater proportion of our share capital each;

 

   

the subdivision of all or part of our shares; and

 

   

the cancellation of unissued shares that are not subject to an agreement to transfer such shares.

We may also, by special resolution of a general meeting of shareholders, reduce our share capital, any capital redemption reserve account or any share premium account. Following the adoption of a special resolution for the reduction of capital, a company must apply to the Cypriot court for ratification of such special resolution. The Cypriot court shall take into account the position of the creditors of the company in deciding whether to ratify the resolution. Once the court ratifies the resolution, the court order, together with the special resolution, are filed with the Cyprus Registrar of Companies.

 

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Issuance of Shares

The Articles of Association provide for the issue of multiple classes of shares and the share capital of the company may be divided into multiple classes of shares. The general meeting may, pursuant to the Articles of Association, grant authority to the board of directors to offer, allot or grant options or otherwise deal with or dispose off any shares out of the authorized but unissued share capital of the company for a period of up to five years subject to any pre-emption rights in the Articles of Association. Such power may at any given time be revoked or extended or varied as the case may be, by a general meeting with the sanction of a special resolution. See “— Pre-emption Rights” above for more information regarding pre-emption rights of existing shareholders.

Buyback of Shares

The company may, subject to certain statutory requirements, terms and conditions, buyback shares in its issued share capital not exceeding 10% in nominal value of the entire issued share capital of the company.

Resolutions

Cyprus Companies Law names three types of resolutions that may be submitted to a shareholder vote: ordinary resolutions, extraordinary resolutions and special resolutions.

There is no definition in the Cyprus Companies Law of ordinary resolution. An ordinary resolution must be approved by a majority vote of shareholders having voting rights present at the meeting, voting in person or through a proxy and the company must provide 14-days advance notice of such meeting to shareholders.

The Cyprus Companies Law defines extraordinary resolutions and special resolutions. An extraordinary resolution must be approved by at least 75% of shareholders having voting rights present at the meeting, voting in person or through a proxy. A special resolution must be approved by at least 75% of shareholders having voting rights present at the meeting, voting in person or through a proxy and the company must provide 21-days advance notice of such meeting to shareholders.

A special resolution is required, among other things, to amend the Articles of Association, to change the name of the company, to reduce company’s share capital and to amend the objectives of the company.

Meetings of Shareholders

We are required to hold an annual general meeting of shareholders each year on such day and at such place as the directors may determine. The directors may, whenever they think fit, decide to convene an extraordinary general meeting. Under Cyprus Companies Law, extraordinary general meetings can also be convened by shareholders holding at least 10% of our issued share capital.

Annual general meetings and meetings where a special resolution will be proposed can be convened by the board of directors by issuing a notice specifying the matters to be discussed at least 21 days prior to the meeting. All other general meetings may be convened by the board by issuing a notice 14 days prior to the meeting. Meetings may be called by shorter notice and shall be deemed to have been duly called if it is so agreed:

 

   

in the case of an annual general meeting, by all the shareholders entitled to attend and vote; and

 

   

in the case of any other meeting, by shareholders representing a majority in number of the shareholders entitled to attend and vote at the meeting and that hold at least 95% in nominal value of the shares entitled to vote at the meeting.

We may give notice to a shareholder either personally or by sending it by post, fax, telex or any other means for transmitting text to such shareholder’s registered address, mailing address, electronic or other address or fax or telex number supplied to us for this purpose. Where a notice is sent by post, service of the notice shall be

 

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deemed served 48 hours after the letter containing the same is posted, at the correct address and with the proper postage. Where a notice is sent by fax, telex, electronic mail or any other means of transmitting text, service of the notice shall be deemed to be effected 24 hours after dispatch.

We may give notice to the joint shareholders of a share by giving the notice to the joint shareholder first named in the register of members in respect of the share. We may give notice to the persons entitled to a share in consequence of the death or bankruptcy of a shareholder by sending it through the post in a prepaid letter addressed to them by name, or by the title of representative of the deceased, or trustee of the bankrupt, or by any like descriptions, at the address, if any, supplied for the purpose by the persons claiming to be so entitled, or (until such an address has been so supplied) by giving the notice in any manner in which the same might have been given if the death or bankruptcy had not occurred.

Notice of every general meeting shall be given in any manner described above to:

 

   

every shareholder except those shareholders who have not supplied us a registered address for the giving of notices to them;

 

   

every person upon whom the ownership of a share devolves by reason of his being a legal personal representative or a trustee in bankruptcy would be entitled to receive notice of the meeting; and

 

   

our auditor.

No other person shall be entitled to receive notices of general meetings.

The quorum for a general meeting will consist of at least two shareholders together holding or representing shares which in aggregate constitute or represent over one-third in nominal capital value of the shares giving the shareholders a right to be present and vote at the meeting, whether in person or by proxy. If within one hour from the time appointed for the meeting a quorum is not present, the meeting, if convened upon the requisition of shareholders, shall be adjourned to the same day of the next week, at the same time and place or on such other day and at such other time and place as the chairperson may determine and if at the adjourned meeting a quorum is not formed within one hour from the time appointed for the meeting, the shareholders present in person or by proxy and entitled to vote, shall constitute a quorum. In the event of a separate vote of a particular class of shares as contemplated under “— Variation of Rights” above, these quorum requirements would be based on just the relevant share class, not all voting share capital.

Subject to the provisions of the Cyprus Companies Law, a resolution in writing signed by all the shareholders entitled to receive notice of and to attend and vote at general meetings (or being corporations by their duly authorized representatives) shall be as valid and effective as if the same had been passed at a general meeting duly convened and held.

Inspection of Books and Records

Under the Cyprus Companies Law, our directors are required to cause accounting books to be properly maintained with respect to:

 

   

all sums of money received and expended by us and the matters in respect of which the receipt and expenditure takes place;

 

   

all sales and purchases of goods by us; and

 

   

our assets and liabilities.

Proper books shall not be deemed to be kept if there are not kept such books of account as are adequate to give a true and fair view of our affairs and to explain our transactions.

 

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The directors shall from time to time determine whether and to what extent and at what times and places and under what conditions or regulations all or some of our accounts and books will be open to the inspection of shareholders and no shareholder (other than a shareholder who is also a director) will have any right of inspecting any of our accounts or books or documents except as conferred by statute or authorized with or without conditions by the directors or by our shareholders in general meeting.

According to Cyprus Companies Law, every company shall keep at its registered office a register of directors and secretary, a register of its members, a register of debentures and a register of charges and mortgages. These registers shall, except when these are duly closed, during business hours (subject to such reasonable restrictions as the company may by its articles or in general meeting impose, so that not less than two hours in each day are allowed for inspection) be open to the inspection of any shareholder without any charge.

The books containing the minutes of proceedings of any general meeting of a company shall be kept at the registered office of the company, and shall during business hours (subject to such reasonable restrictions as the company may by its articles or in general meeting impose, so that not less than two hours in each day are allowed for inspection) be open to the inspection of any shareholder without charge.

Furthermore, any shareholder and any holder of debentures of a company are entitled to be furnished on demand, without charge, with a copy of the last balance sheet of the company, including every document required by law to be annexed thereto, together with a copy of the auditors’ report on the balance sheet.

Interested Directors

A director who is in any way directly or indirectly interested in a contract or proposed contract with us shall declare the nature of his interest at a meeting of the directors in accordance with the Cyprus Companies Law. Directors who have an interest in any contract, agreement or settlement proposed to be concluded with us may attend the meeting of the board of directors or committee at which the matter is discussed and shall have the right to vote (and shall be counted in the quorum) provided certain conditions have been met. None of these restrictions shall apply in relation to:

 

   

any arrangement for the provision to any director, of any security or guarantee in relation to money which he paid or obligations which he undertook in our favor;

 

   

any arrangement for the provision by us of any security to third parties in relation to a liability or obligation of us for which the director himself assumed responsibility whether wholly or in part pursuant to any guarantee or by the deposit of any security;

 

   

any contract by a director to subscribe for or underwrite our shares or debentures; or

 

   

any contract or arrangement with any other company in which he is interested only as an officer of the company or as holder of shares or other securities.

Notification of Shareholdings by Directors and Substantial Shareholders

There is no requirement under the Articles of Association of our company or Cyprus Companies Law for the notification of shareholdings by our directors and substantial shareholders. As none of our securities are listed on a regulated market in Cyprus or the European Union, there are no notification requirements under relevant Cyprus and EU legislation. Applicability of Cyprus Takeover Law and European Union Takeover Directive.

As none of our securities are listed on a regulated market in Cyprus or the European Union, neither the Cyprus Takeover Law nor the European Union’s Takeover Directive apply to purchases of our shares. Under Cyprus law, there are no statutory requirements for a shareholder of a specified shareholding to make an offer to acquire any further shares in the capital of the company or make any reporting.

 

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Anti-takeover Provisions

As a result of its significant voting interest, Network18 may be able to control the outcome of matters submitted to shareholders for their approval, including any potential merger, takeover or other change of control transaction that other shareholders may view as beneficial.

Our Articles of Association include the following provisions which may be regarded as defensive measures: (i) staggered board of directors, (ii) the ability to issue preference shares, and (iii) requiring that amendments to the Articles of Association be approved by a special resolution of the shareholders of our company.

Differences in Corporate Law

The following chart summarizes certain material differences between the rights of holders of our ordinary shares and the rights of holders of the common stock of a typical corporation incorporated under the laws of the State of Delaware that result from differences in the laws of Cyprus and Delaware.

 

    

Cyprus Law

 

Delaware Law

General Meetings   We are required to hold an annual general meeting of shareholders each year on such day and at such place as the directors may determine. The directors may, whenever they think fit, decide to convene an extraordinary general meeting. Extraordinary general meetings may be convened by shareholders holding at least 10% of our issued share capital. If the company fails to hold its annual general meeting, it may be subject to fines and it may be ordered to hold a meeting by the Council of Ministers of Cyprus.   Shareholders of a Delaware corporation generally do not have the right to call meetings of shareholders unless that right is granted in the certificate of incorporation or bylaws. However, if a corporation fails to hold its annual meeting within a period of 30 days after the date designated for the annual meeting, or if no date has been designated for a period of 13 months after its last annual meeting, the Delaware Court of Chancery may order a meeting to be held upon the application of a shareholder.
Quorum Requirements for General Meetings   The Cyprus Companies Law provides that a quorum at a general meeting of shareholders may be fixed by the articles of association otherwise a quorum consists of three members. Our articles provide a quorum required for any general meeting consists of two or more shareholders representing more than one-third of our voting share capital, present in person or by proxy.   A Delaware corporation’s certificate of incorporation or bylaws can specify the number of shares that constitute the quorum required to conduct business at a meeting, provided that in no event will a quorum consist of less than one-third of the shares entitled to vote at a meeting.

Resolutions

 

The Cyprus Companies Law names three types of resolutions that may be submitted to a shareholder vote: ordinary resolutions, extraordinary resolutions and special resolutions.

 

An ordinary resolution must be approved by a majority vote of shareholders having voting rights present at the meeting, voting in person

 

Under Delaware law, there is no generally applicable vote for valid stockholder action, however, certain types of action require a specific proportion of stockholder votes. The approval of a majority of the shares is required to amend the certificate of incorporation, to approve a merger or sale of assets, or to effect a dissolution.

 

 

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or through a proxy. An ordinary resolution is required to take any action other than those actions for which either an extraordinary resolution or a special resolution is required.

 

An extraordinary resolution must be approved by at least 75% of shareholders having voting rights present at the meeting, voting in person or through a proxy.

 

A special resolution must be approved by at least 75% of shareholders having voting rights present at the meeting, voting in person or through a proxy.

 

A special resolution is required for the following actions to be taken:

 

•    Alteration of the objects of the company, subject to judicial confirmation;

 

•    Alteration of the articles of association;

 

•    Alteration of the name of the company, subject to the approval of the Registrar of Companies;

 

•    Alteration of the memorandum of association;

 

•    Creation of unissued share capital;

 

•    Removing limits on the potential liability of directors, if authorized by the Articles of Association;

 

•    Reduction of capital, subject to the consent of a court;

 

•    To effect a winding up by a court;

 

•    To wind up the company voluntarily;

 

•    Reconstruction and amalgamation of a company; and

 

•    Cross border merger.

 

A Delaware corporation’s certificate of incorporation can require a larger vote than as provided under Delaware law for any action.

 

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An extraordinary resolution is required for the following actions to be taken:

 

•    To wind up the company voluntarily because it cannot continue its business due to its liabilities;

 

•    To sanction the exercise by the liquidator of its various powers provided for in Section 233;

 

•    To sanction any arrangement with the company’s creditors; and

 

•    In a member’s voluntary winding up, disposing off of the company’s and the liquidator’s books and papers.

 
Removal of Directors   Under the Cyprus Companies Law, any director may be removed by an ordinary resolution, provided advance notice 28 days prior to the general meeting of the shareholders has been given. The director concerned must receive a copy of the notice of the intended resolution and that director is entitled to be heard on the resolution at the meeting.   Under Delaware Law, a director of a corporation with a classified board may be removed only for cause with the approval of a majority of the outstanding shares entitled to vote, unless the certificate of incorporation provides otherwise.
 

The director concerned may make representations in writing to the company, not exceeding reasonable length, and require that the shareholders of the company be notified of such representations either via advance notice or at the shareholders’ meeting, unless a court in Cyprus determines that such rights are being abused to secure needless publicity for a defamatory matter.

 

Such removal shall be without prejudice to any claim such director may have for damages for breach of any contract of service between him and the company.

 

 

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Directors’ Fiduciary Duties  

Under Cyprus law, the directors of a company have certain duties towards the company and its shareholders. These duties consist of statutory duties and common law duties.

 

Statutory duties under the Cyprus Companies Law include, among others, the duty to cause the preparation of the financial accounts in accordance with International Accounting Standards and the disclosure of directors’ salaries and pensions in the company’s accounts or in a statement annexed thereto.

 

In general, the directors of a Cyprus company owe a duty to manage the company in accordance with the provisions of applicable law and within the regulations of the memorandum and articles of association of the company and failure to do so will lead to the directors being liable for breach of their fiduciary duties. In addition, directors must disclose any interests that they may have. They have a common law duty to avoid any conflict of interest. This duty is imposed on those directors, who are either directly or indirectly interested in a contract or proposed contract with the company. Failure to reveal the nature of their interest at a meeting of directors would result in the imposition of a fine. Directors also have a duty to conduct the affairs of the company in a manner that is not oppressive to some part of the members.

 

In addition, according to common law, directors must act in accordance with their duty of good faith and in the best interests of the company. They must exercise their powers for the particular purposes of which they were conferred and not for an extraneous purpose (for a proper purpose) and must display a reasonable degree of skill that may be expected from a person of his knowledge and experience.

  Under Delaware corporate law, a director of a Delaware corporation has a fiduciary duty to the corporation and its shareholders. This duty has two components: the duty of care and the duty of loyalty. The duty of care requires that a director act in good faith, with the care that an ordinarily prudent person would exercise under similar circumstances. Under this duty, a director must inform himself of, and disclose to shareholders, all material information reasonably available regarding a significant transaction. The duty of loyalty requires that a director act in a manner he or she reasonably believes to be in the best interests of the corporation. He or she must not use his or her corporate position for personal gain or advantage. This duty prohibits self-dealing by a director and mandates that the best interest of the corporation and its shareholders take precedence over any interest possessed by a director, officer or controlling shareholder and not shared by the shareholders generally. In general, actions of a director are presumed to have been made on an informed basis, in good faith and in the honest belief that the action taken was in the best interests of the corporation. However, this presumption may be rebutted by evidence of a breach of one of the fiduciary duties. Should such evidence be presented concerning a transaction by a director, a director must prove the procedural fairness of the transaction, and that the transaction was of fair value to the corporation.

 

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Cumulative Voting

  The Cyprus Companies Law does not recognize the concept of cumulative voting.   Under Delaware Law, cumulative voting for elections of directors is not permitted unless the corporation’s certificate of incorporation specifically provides for it.
Shareholder Action by Written Consent   According to the Articles of Association of the Company, a resolution in writing signed by all the shareholder then entitled to receive notice of and to attend and vote at general meetings shall be as valid and effective as if the same had been passed at a general meeting of the Company duly convened and held.   Unless otherwise specified in a Delaware corporation’s certificate of incorporation, any action required or permitted to be taken by shareholders at an annual or special meeting may be taken by shareholders without a meeting, without notice and without a vote, if consents, in writing, setting forth the action, are signed by shareholders with not less than the minimum number of votes that would be necessary to authorize the action at a meeting at which all shares entitled to vote were present and voted. All consents must be dated. No consent is effective unless, within 60 days of the earliest dated consent delivered to the corporation, written consents signed by a sufficient number of holders to take the action are delivered to the corporation.

Business Combinations

 

The Cyprus Companies Law provides for schemes of arrangement, which are arrangements or compromises between a company and any class of shareholder or creditors and used in certain types of reconstructions, amalgamations, capital reorganizations or takeovers.

 

Under Cyprus Companies Law, arrangements and reconstructions, require:

 

•    the approval at a shareholders’ or creditors’ meeting convened by order of the court, of shareholders representing 75% in value of the capital held by shareholders, or a class thereof, present and voting, either in person or by proxy or creditors representing 75% in value of the debt owed to

 

Generally, under Delaware law, unless the certificate of incorporation provides for the vote of a higher percentage of the stock, completion of a merger, consolidation, sale, lease or exchange of all or substantially all of a corporation’s assets or dissolution requires:

 

•    the approval of the board of directors; and

 

•    approval by the vote of the holders of a majority of the outstanding stock or, if the certificate of incorporation provides for more or less than one vote per share, a majority of the votes of the outstanding stock of a corporation entitled to vote on the matter.

 

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creditors, or a class thereof, present and voting, either in person or by proxy; and

 

•    the approval of the court.

 

The Cyprus Companies Law allows for the merger of two Cyprus public companies into one consolidated public company, one company merging into another so as to form a single surviving company, the division of one company into parts and the acquisition of such parts by more than one existing or newly formed company. These transactions require:

 
 

 

•    the approval at a shareholders’ meeting of shareholders representing 75% quarters in value of the capital held by shareholders, or class a thereof, present and voting, either in person or by proxy;

 

•    the directors of the companies to enter into and to approve a written reorganization or division plan, as applicable;

 
 

 

•    the directors of the companies to prepare a written report explaining the terms of the transaction; and

 

•    the approval of the court.

 

The Cyprus Companies Law provides for the cross border merger between Cyprus companies and companies registered in another EU jurisdiction. In such a case the same requirements listed previously have to be complied with, as well as the requirement to comply with the applicable cross border rules of the other jurisdiction and the preparation of an independent expert report to be given to shareholders of each Cypriot company involved.

 

 

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Interested Shareholders   There are no equivalent provisions under the Cyprus Companies Law relating to transactions with interested shareholders. However, such transactions must be in the corporate interest of the company.   Delaware law generally prohibits a Delaware corporation from engaging in specified corporate transactions (such as mergers, stock and asset sales and loans) with an “interested shareholder” for three years following the time that the shareholder becomes an interested shareholder. Subject to specified exceptions, an interested shareholder is a person or a group that owns 15% or more of the corporation’s outstanding voting stock (including any rights to acquire stock pursuant to an option, warrant, agreement, arrangement or understanding, or upon the exercise of conversion or exchange rights, and stock with respect to which the person has voting rights only), or is an affiliate or associate of the corporation and was the owner of 15% of more of the corporation’s outstanding voting stock at any time within the previous three years. This has the effect of limiting the ability of a potential acquirer to make a two-tiered bid for the target in which all shareholders would not be treated equally. The statute does not apply if, among other things, prior to the date on which such shareholder becomes an interested shareholder, the board of
   

directors approves either the business combination or the transaction which resulted in the person becoming an interested shareholder. This encourages any potential acquirer of a Delaware corporation to negotiate the terms of any acquisition transaction with the target’s board of directors.

 

A Delaware corporation may elect to “opt out” of, and not be governed by, this provision through a provision in either its original certificate of incorporation or its bylaws, or an amendment to its original certificate or bylaws that is approved by majority shareholder vote. Generally, this amendment would not become effective until 12 months following its adoption.

 

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Limitations on Personal Liability of Directors   Under the Cyprus Companies Law, a director who vacates office remains liable under any provisions of the Cyprus Companies Law that impose liabilities on a director in respect of any acts or omissions or decisions made while that person was a director.   A Delaware corporation may include in its certificate of incorporation provisions limiting the personal liability of its directors to the corporation or its shareholders for monetary damages for many types of breach of fiduciary duty. However, these provisions may not limit liability for any breach of the duty of loyalty, acts or omissions not in good faith or that involve intentional misconduct or a knowing violation of law, the authorization of unlawful dividends, shares repurchases or shares barring redemptions, or any transaction from which a director derived an improper personal benefit. A typical certificate of incorporation would also provide that if Delaware law is amended so as to allow further elimination of, or limitations on, director liability, then the liability of directors will be eliminated or limited to the fullest extent permitted by Delaware law as so amended. However, these provisions would not be likely to bar claims arising under U.S. federal securities laws.
Indemnification of Directors and Officers   Under the Cyprus Companies Law, a director shall be indemnified out of the assets of the company against any liability incurred by him in defending any proceedings, whether civil or criminal, in which judgment is given in his favor or in which he is acquitted or under a court application under which relief is granted to him by the court.   Under Delaware law, subject to specified limitations in the case of derivative suits brought by a corporation’s shareholders in its name, a corporation may indemnify any person who is made a party to any third party action, suit or proceeding on account of being a director, officer, employee or agent of the corporation (or was serving at the request of the corporation in such capacity for another corporation, partnership, joint venture, trust or other enterprise) against expenses, including attorney’s fees, judgments, fines and amounts paid in settlement actually and reasonably incurred by him or her in connection with the action, suit or proceeding through, among other things, a majority vote of directors who were not parties

 

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to the suit or proceeding (even though less than a quorum), if the person:

 

•    acted in good faith and in a manner he or she reasonably believed to be in or not opposed to the best interests of the corporation or, in some circumstances, at least not opposed to its best interests; and

 

•    in a criminal proceeding, had no reasonable cause to believe his or her conduct was unlawful.

 

Delaware law permits indemnification by a corporation under similar circumstances for expenses (including attorneys’ fees) actually and reasonably incurred by such persons in connection with the defense or settlement of a derivative action or suit, except that no indemnification may be made in respect of any claim, issue or matter as to which the person is adjudged to be liable to the corporation unless the Delaware Court of Chancery or the court in which the action or suit was brought determines upon application that the person is fairly and reasonably entitled to indemnity for the expenses which the court deems to be proper.

   

 

To the extent a director, officer, employee or agent is successful in the defense of such an action, suit or proceeding, the corporation is required by Delaware law to indemnify such person for reasonable expenses incurred thereby. Expenses (including attorneys’ fees) incurred by such persons in defending any action, suit or proceeding may be paid in advance of the final disposition of such action, suit or proceeding upon receipt of an undertaking by or on behalf of that person to repay the amount if it is ultimately determined that that person is not entitled to be so indemnified.

 

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Appraisal Rights   There is no concept of appraisal rights under the Cyprus Companies Law.   A shareholder of a Delaware corporation participating in certain major corporate transactions may, under certain circumstances, be entitled to appraisal rights pursuant to which the shareholder may receive cash in the amount of the fair value of the shares held by that shareholder (as determined by a court) in lieu of the consideration the shareholder would otherwise receive in the transaction.
Shareholder Suits   Under the Cyprus Companies law, generally, the company, rather than its shareholders, is the proper claimant in an action in respect of a wrong done to the company or where there is an irregularity in the company’s internal management. Notwithstanding this general position, the Cyprus Companies Law provides that a court may allow a shareholder to bring a derivative claim (that is, an action in respect of and on behalf of the company) in respect of a cause of action arising from a director’s negligence, default, breach of duty or breach of trust.   Under Delaware law, a shareholder may bring a derivative action on behalf of the corporation to enforce the rights of the corporation, including for, among other things, breach of fiduciary duty, corporate waste and actions not taken in accordance with applicable law. An individual also may commence a class action suit on behalf of himself or herself and other similarly situated shareholders where the requirements for maintaining a class action under Delaware law have been met. A person may institute and maintain such a suit only if such person was a shareholder at the time of the transaction which is the subject of the suit or his or her shares thereafter devolved upon him or her by operation of law. Additionally, under established Delaware case law, the plaintiff generally must be a shareholder not only at the time of the transaction that is the subject of the suit, but also through the duration of the derivative suit. Delaware law also requires that the derivative plaintiff make a demand on the directors of the corporation to assert the corporate claim before the suit may be prosecuted by the derivative plaintiff, unless such demand would be futile. In such derivative and class actions, the court has discretion to permit the winning party to recover attorneys’ fees incurred in connection with such action.

 

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Inspection of Books and Records  

Under the Cyprus Companies Law, the books and records of the company shall, except when they are duly closed, during business hours (subject to such reasonable restrictions as the company may by its articles or in general meeting impose, so that not less than two hours in each day are allowed for inspection) be open to the inspection of any shareholder without any charge.

 

Furthermore, any shareholder and any holder of debentures of a company are entitled to be furnished on demand, without charge, with a copy of the last balance sheet of the company, including every document required by law to be annexed thereto, together with a copy of the auditors’ report on the balance sheet.

  All shareholders of a Delaware corporation have the right, upon written demand, to inspect or obtain copies of the corporation’s shares ledger and its other books and records for any purpose reasonably related to such person’s interest as a shareholder.
Variation of Rights of Shares   Under the Cyprus Companies Law, generally any change to the amount of the company’s share capital, the division of the company’s share capital into additional classes, or any change to the rights attached to any class of shares must be approved by a separate vote of each class of shares affected.   Under Delaware Law, a corporation may vary the rights of a class of shares with the approval of a majority of the outstanding shares of such class, unless the certificate of incorporation provides otherwise.
Amendment of Governing Documents  

Under the Cyprus Companies Law a company may alter the objects contained in its memorandum by a special resolution of the shareholders of the company and the alteration shall not take effect until, and except in so far as, it is confirmed on petition by a court in Cyprus.

 

The articles of association of a company may be altered or additions may be made to it by special resolution of the shareholders of the company.

  Under Delaware law, amendments to a corporation’s certificate of incorporation require the approval of shareholders holding a majority of the outstanding shares entitled to vote on the amendment. If a class vote on the amendment is required by Delaware law, a majority of the outstanding stock of the class is required, unless a greater proportion is specified in the certificate of incorporation or by other provisions of Delaware law. Under Delaware law, the board of directors may amend bylaws if so authorized in the certificate of incorporation. The shareholders of a Delaware corporation also have the power to amend bylaws.

 

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Dividends and Repurchases

 

Under the Cyprus Companies Law and our Articles of Association, dividends may only be paid out of net accumulated profits. Dividends may be declared at a general meeting of shareholders, but no dividend may exceed the amount recommended by the directors. In addition, the directors may on their own declare and pay interim dividends. The directors may, before recommending any dividend, set aside out of the profits of the Company such sums as they think proper as a reserve or reserves.

 

No distribution of dividends may be made when, on the closing date of the last fiscal year, the net assets, as set out in our Company’s annual accounts are, or following such a distribution would become, lower than the amount of the subscribed share capital plus those reserves which may not be distributed under law or our Articles of Association.

 

Interim dividends can only be paid if interim accounts are drawn up showing that funds available for distribution are sufficient and the amount to be distributed may not exceed the total profits made since the end of the last fiscal year for which the annual accounts have been drawn up, plus any profits brought forward and sums

drawn from reserves available for this purpose, minus any losses brought forward and sums to be placed to reserve pursuant to the requirements of the law and our Articles of Association.

 

In general, a public company may acquire its own shares either directly or through a person acting in its name, provided that the articles of the company allow this and as long as the conditions of the Cyprus Companies Law are met. These conditions include the following:

 

•    shareholder approval via special resolution;

 

 

Delaware law permits a corporation to declare and pay dividends out of statutory surplus or, if there is no surplus, out of net profits for the fiscal year in which the dividend is declared and/or for the preceding fiscal year as long as the amount of capital of the corporation following the declaration and payment of the dividend is not less than the aggregate amount of the capital represented by the issued and outstanding stock of all classes having a preference upon the distribution of assets.

 

Under Delaware law, any corporation may purchase or redeem its own shares, except that generally it may not purchase or redeem those shares if the capital of the corporation is impaired at the time or would become impaired as a result of the redemption. A corporation may, however, purchase or redeem capital shares that are entitled upon any distribution of its assets to a preference over another class or class of its shares if the shares are to be retired and the capital reduced.

 

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•    the total nominal value of shares acquired by or on behalf of the company, including shares previously acquired and held by the company, may not exceed 10% of the company’s subscribed capital;

 

•    the company must pay for shares repurchased out of net profits;

 

•    such repurchases may not have the effect of reducing the company’s net assets below from the amount specified in Section 169A(1) of the Cyprus Companies Law which provides that on the closing date of the last fiscal year the net assets, as already set out in the company’s annual accounts are, or following such distribution would become, lower than the amount of the subscribed capital plus those reserves which may not be distributed under the law. Where the uncalled part of the subscribed capital is not included in the assets shown in the balance sheet, this amount shall not be calculated in the amount of the subscribed capital. The company may only acquire shares that have been fully paid up;

 

•    Notices containing information regarding share repurchases and shareholder approval thereof must be published in two daily newspapers prior to each repurchase;

 

•    The board of directors of the company shall have an obligation to draw up immediately a list of

 

 

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shareholders who are the source of the acquired shares;

 

•    Repurchases may not prejudice the satisfaction of creditors’ claims; and

 

•    Share repurchases must be duly recorded with the Registrar of Companies and the Official Receiver in Cyrus.

 

The Cyprus Companies law further provides that prior to the company repurchasing its shares, the board of directors must:

 

•    determine that the company’s share price is declining; and

 

•    obtain a certificate from the Company’s auditors stating that the share price is significantly lower than the true value such shares.

 

Pre-emption Rights

 

Under the Cyprus Companies Law, each existing shareholder has a right of pre-emption entitling them to the right to subscribe for their pro-rata shares of any new share issuance made by the company for cash consideration.

 

If all the shareholders do not fully exercise all their pre-emption rights, the board of directors may decide to offer and sell the remaining shares to third parties at a price and on terms as determined by the board of directors, if at all.

 

Shareholders’ pre-emption rights may be waived by a Majority Resolution. In connection with such waiver, the board of directors must present a written report indicating the reasons why the right of pre-emption should be waived and justifying the proposed issue price.

  Delaware law does not provide shareholders with pre-emption rights.
   

 

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Dissolution; Winding Up

 

Under the Cyprus Companies Law, a company may be voluntarily dissolved, liquidated or wound up if the board of directors adopts a declaration of solvency and a majority of the shareholders entitled to vote thereon approve the appointment of a liquidator.

 

In addition, a company may be wound up by judicial action for the inability to pay its debts.

  Under the Delaware Law, unless the board of directors approves the proposal to dissolve, dissolution must be approved by all shareholders entitled to vote thereon. Only if the dissolution is initiated by the board of directors may it be approved by a simple majority of the corporation’s outstanding shares. Delaware law allows a Delaware corporation to include in its certificate of incorporation a supermajority voting requirement in connection with dissolutions initiated by the board.

Registration Rights

Under the terms of a registration rights agreement with our shareholders GS Home Shopping Inc., SAIF II Mauritius Company Limited, Network18 Holdings Limited, Orchard Centar Master Limited and Makira SP5 Limited, which we refer to collectively as our principal shareholders, we have granted certain registration rights to certain holders of our “registrable shares,” as described below. Under this agreement, “registrable shares” means any ordinary shares held by any of these shareholders as of the closing date of this offering; provided that shares that are registrable shares shall cease to be registrable shares:

 

   

upon any sale pursuant to a registration statement or Rule 144 under the Securities Act;

 

   

with respect to a particular shareholder, when such shareholder is eligible to sell all of such shareholder’s registrable shares pursuant to Rule 144 under the Securities Act without limitation thereunder on volume or manner of sale; or

 

   

upon any sale in any manner to a person or entity which is not entitled to the rights provided by the registration rights agreement.

At any time or from time to time after the date falling 180 days after the date of this prospectus, GS Home Shopping Inc., SAIF II Mauritius Company Limited, Orchard Centar Master Limited or Makira SP5 Limited may request that our company effect a registration under the Securities Act of all or any part of the registrable shares owned by these shareholders.

At any time after our company becomes eligible to file a registration statement on Form F-3 (or any similar or successor form for which our company then qualifies relating to secondary offerings), SAIF II Mauritius Company Limited, Orchard Centar Master Limited and Makira SP5 Limited will have the right to require our company to effect an unlimited number of registration statements of all or any portion of the registrable shares held by them.

Whenever our company proposes to file a registration statement including, but not limited to, registration statements relating to secondary offerings of securities of our company (but excluding registration statements relating to the paragraphs above and relating to employee benefit plans or with respect to corporate reorganizations) at any time and from time to time, our company will, at least 30 days prior to such filing, give written notice to all principal shareholders of its intention to do so and, upon the written request of any principal shareholder(s) given within 20 days after our company provides such notice, our company will, as expeditiously as possible, use its reasonable efforts to cause all registrable shares that our company has been requested by such principal shareholder(s) to register or to be registered under the Securities Act to the extent necessary to permit

 

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their sale or other disposition in accordance with the intended methods of distribution specified in the request of such principal shareholder(s), provided that our company shall have the right to postpone or withdraw any such registration effected without obligation to any principal shareholder.

We are obligated to pay registration expenses of all registrations under the registration rights agreement, subject to certain limitations. For this purpose, the term “registration expenses” means all expenses incurred by our company in complying with the registration rights agreement, including (without limitation) all registration and filing fees, exchange listing fees, printing expenses, road show expenses, fees and disbursements of counsel for our company, the reasonable fees and expenses of one special counsel selected by the selling shareholders to represent the selling shareholders, local jurisdiction fees, fees and expenses of our independent auditors and the expense of any special audits incidental to or required by any such registration, but excluding underwriting discounts, selling commissions and the fees and expenses of selling shareholders’ own counsel (other than the special counsel selected to represent all the selling shareholders).

History of Share Issuances

The following is a summary of our share and equity-linked issuances since April 1, 2010.

Ordinary and Preference Shares and Related Subordinated Loans and Share Options

In May 2012, we consummated a share capital reorganization, which included a reduction and subsequent increase in share capital that resulted in an issued share capital of $3,502,056.84 divided into 46,308,665 ordinary shares, 27,700,028 Class A preference shares and 13,542,728 Class G preference shares, held as follows:

 

   

2,500 Class A preference shares and 46,308,665 ordinary shares being held by Network18 Holdings Limited; prior to the reorganization, Network18 Holdings Limited held 2,500 Class A preference shares, 15,625,000 Class B preference shares and 41,923,401 ordinary shares;

 

   

27,697,528 Class A preference shares being held by SAIF II Mauritius Company Limited; prior to the reorganization, SAIF II Mauritius Company Limited held 13,664,682 Class A preference shares and 50,000,000 Class B preference shares; and

 

   

13,542,728 Class G preference shares being held by GS Home Shopping Inc.

Since April 1, 2010, a total of 209,750 ordinary shares have been issued upon exercise of share options that had been granted to employees.

In April 2013, we issued Class O preference shares to our certain of our shareholders. Network18 Holdings Limited subscribed to 5,626,617 of these preference shares and Orchard Centar Master Limited and Makira SP5 Limited (collectively referred to as “OCP”) subscribed to 5,626,618 of these preference shares. The subscription price was $2.6659 per preference share, and Network18 Holdings Limited paid only $0.01 per share at the time of issuance, with the balance and related accruals thereon payable in accordance with the agreement. In connection with the issuance of these preference shares, Network18 extended us a rupee-denominated loan in an amount equal to the amount payable by Network18 on these preference shares, LOGO 811.1 million ($13.0 million). The interest rate is equal to the prime lending rate of the State Bank of India, which as of September 30, 2013 was 15.0% per annum, and is reset on a quarterly basis. Interest and principal on this loan are due and payable at the time the preference shares are fully paid-up and will equal the proceeds we receive from Network18 Holdings Limited in connection with this conversion. As of September 30, 2013, the amount outstanding was LOGO 846.5 million, ($13.5 million), which was also the largest amount that had been outstanding under the loan up to that date.

In connection with the issuance of these preference shares, we have also granted Network18 Holdings Limited and OCP an additional option for three years to subscribe for a number of additional Class O preference

 

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shares that is equal to 35% of the number of preference shares previously issued to them and at the same price as the preference shares previously issued to them. After the completion of this offering, these options will become options to acquire the same number of ordinary shares.

In October 2013, we issued 5,251,510 Class O preference shares to certain of our shareholders. Network18 Holdings Limited subscribed to 750,216 of these preference shares, GS Home Shopping Inc. subscribed to 4,126,186 of these preference shares and OCP subscribed to 375,108 of these preference shares. The subscription price was $2.6659 per preference share, which GS Home Shopping Inc. and OCP paid in full at the time of issuance. Network18 Holdings Limited, however, paid only $0.01 per share at the time of issuance, with the balance and related accruals thereon payable in accordance with the agreement. In connection with the issuance of these preference shares, Network18 subscribed to compulsorily convertible preference shares of our Indian subsidiary in an amount equal to the amount payable by Network18 Holdings Limited on these preference shares, LOGO 122.8 million ($2.0 million). For more information on the terms of these compulsorily convertible preference shares of our Indian subsidiary, see “— Issuance of Compulsorily Convertible Preference Shares by Our Indian Subsidiary and Repayment of Subordinated Loans” below.

In connection with the issuance of these preference shares, we have also granted to each of Network18 Holdings Limited, GS Home Shopping Inc. and OCP an additional option for three years to subscribe for a number of additional Class O preference shares that is equal to 35% of the number of Class O preference shares previously issued to them and at the same price as the Class O preference shares previously issued to them. After the completion of this offering, these options will become options to acquire the same number of ordinary shares.

Network18 Holdings Limited’s investments in partially paid instruments, such as the Class O preference shares described above, and Network18’s contemporaneous investments in related subordinated loans or convertible preference shares in our Indian subsidiary have been structured to comply with Indian legal and regulatory requirements. Indian foreign exchange regulations limit the ability of Indian companies to transfer funds from India (where Network18 earns most of its income) to a company located overseas for the purpose of making an equity investment whose proceeds will eventually be re-routed to India. In these circumstances, to comply with the aforementioned Indian regulations, Network18 has provided subordinated loans to, or invested in convertible preference shares of, our Indian subsidiary that are structured to be liquidated upon subsequent equity investments by Network18 Holdings Limited, which is incorporated in Mauritius, from overseas funds. See “Regulation — Foreign Exchange Controls.”

Our preference shares are convertible into ordinary shares at any time by the holders of such shares or automatically on the completion of this offering. While our preference shares remain outstanding, no alteration in the issued share capital of the Company and no amendment to our memorandum of association or the articles of association may be effected unless consent by at least three-fourth’s majority in nominal capital value of each class of preference shares is obtained. Preference shares may only receive ordinary shares as bonus upon the capitalization of undivided profits of the company. Subject to the special class rights and restrictions, the shares of each class (including the class of ordinary shares) rank equal in all respects.

Our outstanding preference shares will be converted into a total of 57,747,501 ordinary shares on or shortly after the completion of this offering.

Warrants and Related Subordinated Loans

In November 2011, we issued 1,500,000 warrants to purchase Class A preference shares to our three largest principal shareholders. Network18 Holdings Limited subscribed to 793,000 of these warrants, SAIF II Mauritius Company Limited subscribed to 475,000 and GS Home Shopping Inc. subscribed to 232,000. All of the warrants will be mandatorily convertible into Class A preference shares on a one-for-7.310519 share basis as a result of this initial public offering. The subscription price for the warrants was $10 per warrant, which SAIF II Mauritius

 

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Company Limited and GS Home Shopping Inc. paid in full at the time of issuance, and upon conversion of the warrants, neither of these investors will be required to pay additional amounts. Network18 Holdings Limited, however, paid only $7,930 at the time of issuance, with the balance and related accruals thereon payable upon conversion of the warrants. In connection with the issuance of these warrants, Network18 extended us a rupee-denominated subordinated loan in an amount equal to the balance payable by Network18 Holdings Limited on its warrants. The interest rate is equal to the prime lending rate of the State Bank of India, which as of September 30, 2013 was 15.0% per annum, and is reset on a quarterly basis. Interest and principal on this loan are due and payable at the time the warrants are subject to mandatory conversion and will equal the proceeds we receive from Network18 Holdings Limited in connection with this conversion. As of September 30, 2013, the amount outstanding under the loan was LOGO 455.4 million ($7.3 million), which was also the largest amount that had been outstanding under the loan up to that date.

In March 2012, we issued 500,000 warrants to purchase Class A preference shares to two of our principal shareholders. Network18 Holdings Limited subscribed to 422,659 of these warrants and GS Home Shopping Inc. subscribed to 77,341. All of the warrants will be mandatorily convertible into Class A preference shares on a one-for-4.050031 share basis as a result of this initial public offering. The purchase price for the warrants is $10 per warrant, which GS Home Shopping Inc. paid in full at the time of issuance, and upon conversion of the warrants, this investor will not be required to pay additional amounts. Network18 Holdings Limited, however, paid only $4,227 at the time of issuance, with the balance and related accruals thereon payable upon conversion of the warrants. In connection with the issuance of these warrants, Network18 extended us a rupee-denominated subordinated loan in an amount equal to the balance payable by Network18 Holdings Limited on its warrants. The interest rate is equal to the prime lending rate of the State Bank of India, which as of September 30, 2013 was 15.0% per annum, and is reset on a quarterly basis. Interest and principal on this loan are due and payable at the time the warrants are subject to mandatory conversion and will equal the proceeds we receive from Network18 Holdings Limited in connection with this conversion. As of September 30, 2013, the amount outstanding was LOGO 257.3 million ($4.1 million), which was also the largest amount that had been outstanding under the loan up to that date.

In March 2013, the conversion term of the warrants issued in March 2012 was amended and accordingly, it was agreed that the warrants held by Network18 will convert into 3,052,406 Class A preference shares and warrants held by GSHS will convert into 550,017 Class A preference shares.

In March 2013, we issued 1,202,734 warrants to purchase Class A preference shares to one of our principal shareholders, Network18 Holdings Limited. All of the warrants will be mandatorily convertible into Class A preference shares on a one-for-4.111887 share basis as a result of this initial public offering. The purchase price for the warrants is $10 per warrant. Network18 Holdings Limited, however, paid only $12,027 at the time of issuance, with the balance and related accruals thereon payable upon conversion of the warrants. In connection with the issuance of the these warrants, Network18 extended us a rupee-denominated subordinated loan in an amount equal to the balance payable by Network18 Holdings Limited on its warrants. The interest rate is equal to the prime lending rate of the State Bank of India, which as of September 30, 2013 was 15.0% per annum, and is reset on a quarterly basis. Interest and principal on this loan are due and payable at the time the warrants are subject to mandatory conversion and will equal the proceeds we receive from Network18 Holdings Limited in connection with this conversion. As of September 30, 2013, the amount outstanding was LOGO 739.2 million ($11.8 million), which was also the largest amount that had been outstanding under the loan up to that date.

Network18 Holdings Limited’s investments in partially paid equity instruments, such as the warrants described above, and Network18’s contemporaneous investments in related subordinated loans or convertible preference shares in our Indian subsidiary have been structured to comply with Indian legal and regulatory requirements. Indian foreign exchange regulations limit the ability of Indian companies to transfer funds from India (where Network18 earns most of its income) to a company located overseas for the purpose of making an equity investment whose proceeds will eventually be re-routed to India. In these circumstances, to comply with the aforementioned Indian regulations, Network18 has provided subordinated loans to, or invested in convertible

 

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preference shares of, our Indian subsidiary that are structured to be liquidated upon subsequent equity investments by Network18 Holdings Limited, which is incorporated in Mauritius, from overseas funds. See “Regulation — Foreign Exchange Controls.”

All outstanding warrants will be converted into an aggregate of 19,513,708 ordinary shares on or shortly after the completion of this offering.

Issuance of Compulsorily Convertible Preference Shares by Our Indian Subsidiary and Repayment of Subordinated Loans

In December 2013, Network18 invested a total amount of LOGO 2,493.9 million ($39.9 million) in our Indian subsidiary by way of subscription to 244,497 compulsorily convertible preference shares that have a term of 10 years and are entitled to receive dividend at the rate of 0.001%. We used a majority of the proceeds from this issuance of compulsorily convertible preference shares to repay all outstanding subordinated loans plus the interest accrued thereon, amounting to LOGO 2,371.1 million ($37.9 million), and the remainder was used in connection with the October 2013 issuance of Series O preference shares to Network18 Holdings Limited, as described above under “— Ordinary and Preference Shares and Related Subordinated Loans and Share Options.” These compulsorily convertible preference shares of our Indian subsidiary will be converted into ordinary shares of our Indian subsidiary that will be purchased by our holding company at the time Network18 Holdings Limited fully funds and converts its partially funded Class O preference shares and warrants, and the amount payable to Network18 in connection with this purchase will equal the proceeds we receive from Network18 Holdings Limited from the full funding and conversion of the partially funded Class O preference shares and warrants. The compulsorily convertible preference shares of our Indian subsidiary were issued to Network18 and the proceeds from that issuance were used to repay our Indian subsidiary’s subordinated loans to enable our Indian subsidiary to comply with the minimum net worth requirements of the India’s Policy Guidelines for Downlinking of Television Channels.

At the completion of this offering, Network18 Holdings Limited will fully fund and convert its partially funded Class O preference shares and warrants, and the proceeds from this funding and conversion will be applied to purchase the ordinary shares of our Indian subsidiary that are issued upon the conversion of the compulsorily convertible preference shares of our Indian subsidiary.

Share Incentive Plans

Under our share option plan, we have granted options to certain of our executive officers and other employees. As of September 30, 2013, options in respect of an aggregate of 2,486,500 ordinary shares were outstanding. No options have been granted since September 30, 2013. Since April 1, 2010, a total of 209,750 ordinary shares have been issued upon exercise of share options that had been granted to employees.

Under our stock appreciation rights scheme, we have granted stock appreciation rights to certain of our executive officers and other employees. As of September 30, 2013, a total of 2,375,000 stock appreciation rights were outstanding. Up to 2,375,000 ordinary shares may be issued in respect of these outstanding stock appreciation rights. No stock appreciation rights have been granted since September 30, 2013. Since April 1, 2010, no ordinary shares have been issued upon exercise of stock appreciation rights that had been granted to employees.

 

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SHARES ELIGIBLE FOR FUTURE SALE

Before this offering, there has not been a public market for any of our securities. Future sales of substantial amounts of our ordinary shares in the public markets after this offering, or the perception that such sales may occur, could adversely affect market prices prevailing from time to time. As described below, only a limited number of our ordinary shares currently outstanding will be available for sale immediately after this offering due to contractual and legal restrictions on resale. Nevertheless, after these restrictions lapse, future sales of substantial amounts of our ordinary shares in the public market in the United States, including ordinary shares issued upon exercise of outstanding options or upon transfer of ordinary shares, or the possibility of such sales, could negatively affect the market price in the United States of our ordinary shares and our ability to raise equity capital in the future.

Shortly after the completion of this offering, upon completion of the capital transactions described in the last paragraph of “Use of Proceeds,” we will have              outstanding ordinary shares, assuming no exercise of the underwriters’ option to purchase additional ordinary shares. Of that amount,              ordinary shares will be publicly held by investors participating in this offering, and ordinary shares will be held by our existing shareholders, who may be our “affiliates” as that term is defined in Rule 144 under the Securities Act. As defined in Rule 144, an “affiliate” of an issuer is a person that directly, or indirectly through one or more intermediaries, controls, or is controlled by, or is under common control with, the issuer.

All of the ordinary shares sold in the offering will be freely transferable in the United States by persons other than our “affiliates” without restriction or further registration under the Securities Act. Ordinary shares purchased by one of our “affiliates” may not be resold, except pursuant to an effective registration statement or an exemption from registration, including an exemption under Rule 144 under the Securities Act described below.

The ordinary shares that will be held by existing shareholders are, and ordinary shares issuable upon exercise of options and outstanding following the completion of this offering will be, “restricted securities” as that term is defined in Rule 144 under the Securities Act. These restricted securities may be sold in the United States only if they are registered or if they qualify for an exemption from registration under Rule 144 or Rule 701 under the Securities Act. These rules are described below.

Lock-Up Agreements

In connection with this offering, we, our officers and directors and the selling shareholders and our other principal shareholders have agreed that, for a period of 180 days from the date of this prospectus, we and they will not, without the prior written consent of Citigroup Global Markets Inc., or Citigroup, dispose of or hedge any shares or any securities convertible into or exchangeable for our ordinary shares. The restrictions described in the preceding sentence do not apply to:

 

   

the sale of shares to the underwriters;

 

   

the issuance by us of shares upon the exercise of options or stock appreciation rights or the conversion of securities outstanding on the date of this prospectus; or

 

   

the grant by us of share options under our share option plan or stock appreciation rights under our stock appreciation rights scheme.

In addition, in the case of each provider of a lock-up agreement other than our company, the restrictions described above do not apply to:

 

   

the exercise of share options or stock appreciation rights outstanding on the date of this prospectus; or

 

   

distributions by such person of shares as a gift, as approved by Citigroup; or

 

   

distributions by such persons to limited partners or general partners of such person, provided that such recipient or distributee agrees to be bound by the restrictions described above.

 

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Citigroup in its sole discretion may release any of the securities subject to these lock-up agreements at any time, which, in the case of officers and directors, shall be with notice. Notwithstanding the foregoing, if (i) during the last 17 days of the 180-day restricted period, we issue an earnings release or material news or a material event relating to our company occurs; or (ii) prior to the expiration of the 180-day restricted period, we announce that we will release earnings results during the 16-day period beginning on the last day of the 180-day restricted period, the restrictions described above shall continue to apply until the expiration of the 18-day period beginning on the issuance of the earnings release or the occurrence of the material news or material event.

The underwriters do not have any agreements or understandings, tacit or explicit, or any present intent to release the lock-ups early.

Immediately following the completion of this offering, shareholders subject to lock-up agreements will hold              ordinary shares representing approximately             % of our then outstanding ordinary shares, or              ordinary shares representing approximately             % of our then outstanding ordinary shares, if the underwriters exercise their over-allotment option to purchase additional ordinary shares in full.

Rule 144

In general, under Rule 144 under the Securities Act as currently in effect, beginning 90 days after the date of this prospectus, a person who is not, and has not been at any time during the three months preceding a sale, our affiliate and who has beneficially owned ordinary shares that are “restricted securities” within the meaning of Rule 144 for more than six months would be entitled to sell an unlimited number of those ordinary shares, subject only to the availability of current public information about us. A non-affiliate who has beneficially owned ordinary shares that are “restricted securities” for at least one year from the later of the date these ordinary shares were acquired from us or from our affiliate would be entitled to freely sell those ordinary shares.

A person who is deemed to be an affiliate of ours and who has beneficially owned ordinary shares that are “restricted securities” for at least six months would be entitled to sell, within any three-month period, a number of ordinary shares that is not more than the greater of:

 

   

1.0% of the number of our ordinary shares then outstanding, which will equal approximately              ordinary shares immediately after this offering; or

 

   

the average weekly reported trading volume of our ordinary shares on                      during the four calendar weeks preceding the date on which a notice of the sale on Form 144 is filed with the SEC by such person.

Sales under Rule 144 by persons who are deemed to be our affiliates are also subject to manner-of-sale provisions, notice requirements and the availability of current public information about us.

In addition, in each case, these shares would remain subject to lock-up arrangements and would only become eligible for sale when the lock-up period expires.

Rule 701

Beginning 90 days after the date of this prospectus, persons who acquired ordinary shares under a written compensatory plan or contract may be entitled to sell such shares in reliance on Rule 701 under the Securities Act. Rule 701 permits affiliates to sell their Rule 701 shares under Rule 144 without complying with the holding period requirements of Rule 144. Rule 701 further provides that non-affiliates may sell these shares in reliance on Rule 144 without complying with the current information or holding period requirements. However, executive officers that are subject to lock-up arrangements would only become eligible to sell any Rule 701 shares when the lock-up period expires.

 

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Registration Rights

Upon completion of this offering, our principal shareholders will be entitled to request that we register their ordinary shares under the Securities Act, following the expiration of the contractual lock-up described in “— Lock-up Agreements” above. See “Description of Share Capital — Registration Rights.”

 

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TAXATION

The following discussion of the material Indian, Cyprus and US federal income tax consequences of an investment in our ordinary shares is based upon laws and relevant interpretations thereof in effect as of the date of this prospectus, all of which are subject to change. This discussion does not deal with all possible tax consequences relating to an investment in our ordinary shares, such as the tax consequences under state, local, non-Indian, non-US and non-Cyprus tax laws.

To the extent that the discussion relates to matters of Cyprus tax law, it represents the opinion of Aristodemou Loizides Yiolitis LLC, our special Cyprus counsel. To the extent the discussion relates to matters of Indian tax law, it represents the opinion of Amarchand & Mangaldas & Suresh A. Shroff & Co., our special Indian counsel. To the extent that the discussion relates to matters of US federal income tax law (not including any of our expectations), and subject to the qualifications herein, it represents the opinion of Sidley Austin LLP, our special US counsel.

Cyprus Taxation

General Cyprus Tax Considerations

Tax Residency. A company is considered to be a resident of Cyprus for tax purposes if its management and control is exercised from Cyprus.

With respect to the individual shareholders, an individual is considered to be a resident of Cyprus for tax purposes if he or she is physically present in Cyprus for a period or periods exceeding in aggregate more than 183 days in any calendar year.

Rates of Taxation. A company which is considered to be a resident of Cyprus for tax purposes is subject to corporate income tax in Cyprus on its worldwide income or other benefits from any business, subject to certain exemptions. Cyprus’ corporate income tax rate is 12.5%.

A special contribution for the defense of the Republic of Cyprus, or defense tax, also applies to certain selected types of income received by or credited to resident companies. Defense tax applies, subject to certain exemptions, at the following tax rates:

 

   

3% on 75% of rental income;

 

   

30% on interest income either not arising in the ordinary course of the business, or not closely connected thereto; and

 

   

20% on dividend income received from a company tax resident abroad. Such dividends are liable to taxation if (i) the foreign company paying the dividend engages directly or indirectly more than 50% in activities which lead to investment income, and (ii) the foreign tax burden on the income of the company paying the dividend is substantially lower than the tax burden in Cyprus (e.g., a tax rate of 6.25% or more is not considered to be substantially lower).

Dividend income received by a Cyprus tax resident company from another Cyprus tax resident company is exempt from special contribution for defense unless the dividends are paid indirectly after the expiry of four years from the end of the year in which the profits are generated out of which the dividend is distributed.

Defense tax is levied on the gross amount of income without any deduction for expenses.

Capital gains tax is levied in Cyprus at the flat rate of 20% on the gain from the disposal of immovable property located in Cyprus or from the sale of the shares of companies which own immovable property located in Cyprus (unless the shares are listed on a recognized stock exchange).

 

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Taxation of Income and Gains of Our Holding Company

Gains from the Disposal of Securities. Any gain from disposal of securities by our holding company should be exempt from Cyprus corporate income tax irrespective of the nature of the gain (capital or trading), the number of shares held or the holding period. Such gains are also outside the scope of Cyprus capital gains tax provided that the company the shares of which are disposed of does not own directly any immovable property located in Cyprus, or even if it owns such immovable property its shares are listed on a recognized stock exchange.

Profit from the Disposal of Titles is Exempt from Tax. The following investment products fall within the meaning of titles: ordinary shares, founder’s shares, preference shares, options on titles, debentures, bonds, short positions on titles, futures/forwards on titles, swaps on titles, depositary receipts on titles such as ADRs and GDRs, rights of claim on bonds and debentures but not including rights on interest arising from such instruments, index participations only if they represent titles, repurchase agreements or repos on titles, participations on certain companies, units in open-ended or closed-ended collective investment schemes which have been established, registered and operate under the provisions of the law of the country in which they have been established. Examples of such collective investment schemes are: investment trusts, investment funds, mutual funds, unit trusts, real estate investment trusts, international collective investment schemes, undertakings for collective investments in transferable securities and other similar investment organizations.

Dividends to be Received by the Company. Dividend income (whether received from a Cypriot tax resident or non-Cypriot tax resident company) is exempt from Cyprus corporate income tax. Dividend income from a Cypriot tax resident company is exempt from defense tax, unless the dividend is paid indirectly after the expiry of four years from the end of the year in which the profits are generated out of which the dividend is distributed. Dividend income received from non-Cypriot resident companies is exempt from defense tax, unless the company paying the dividend engages more than 50% directly or indirectly in activities which lead to passive income and the foreign tax burden of the company paying the dividend is substantially lower than the tax burden on the income of the company in Cyprus receiving the dividend (in practice “foreign tax burden being significantly lower” means that such company is taxed at an effective tax rate of less than 6.25%). If the defense tax exemption does not apply, dividends from non-Cypriot resident companies are subject to 17% defense tax. Foreign withholding tax can be credited against any such defense tax payable in Cyprus. The amount of the credit cannot exceed the amount which would be ascertained if the amount of the income was computed in accordance with the provisions of the Cypriot income tax law.

Interest Income. Any interest accruing to our holding company in the ordinary course of its business, including interest which is loosely connected with the ordinary course of its business qualifies as business income (active interest income) and is subject to corporate income tax in Cyprus at a rate of 12.5% after the deduction of any relevant business expenses. Such interest income is exempt from defense tax.

If interest income is not considered to arise in the ordinary course of business or to be closely connected with the ordinary course of the Company’s business, the income is subject to defense tax at a rate of 30% on a gross basis and exempt from corporate income tax. Specifically, interest income arising in connection with the provision of loans to related parties should be generally considered as income arising from activities closely connected with the ordinary carrying on of business activities, provided that certain conditions are met, and should as such be exempt from defense tax and only be subject to Cyprus corporate income tax.

As a matter of principle, the assessment of whether interest income is derived from the ordinary course of business is decided on a case-by-case basis.

Any foreign tax on interest withheld at source can be credited against the Cypriot tax up to the amount of the effective Cypriot tax.

 

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Deductibility of Interest Expense. According to Cyprus tax law, interest expenses are tax deductible if they are incurred wholly and exclusively for the production of taxable income. However, no deduction is allowed for interest applicable or deemed to be applicable to the cost of purchasing assets not used for business purposes. For shares acquired after January 1, 2012, whether directly or indirectly in a wholly owned subsidiary that does not own any assets not used in the business, there will be no interest expense restriction. In cases where the subsidiary holds assets both used and not used in the business, then the interest restriction will be applied as a percentage of assets not used in business to total assets. For investment in subsidiaries acquired prior to January 1, 2012, interest expense that corresponds (or is deemed to correspond) to the acquisition of the investment should not be tax deductible in Cyprus for a period of seven years. Consequently, if our holding company holds assets acquired prior to January 1, 2012 that are deemed not to be used in the business, then all or part of the interest incurred by our holding company on loans for the acquisition or financing of such assets should be considered non-deductible for tax purposes in Cyprus for a period of seven years from the date these assets were acquired.

Taxation of Income and Gains of the Shareholders

Gains from Disposal of Shares by the Shareholders. A gain realized on the sale of our shares by a non-resident holder is not subject to taxation in Cyprus.

Dividends to be Received by the Shareholders. Dividends to be received by individual or corporate shareholders non-resident in Cyprus are not subject to taxation in Cyprus, either by way of withholding or otherwise.

Dividends to be received by individual shareholders resident in Cyprus are subject to defense tax at the rate of 20%, and the Company is required to withhold such tax from the dividend.

Deemed Distribution Rules. Defense tax at the rate of 20% is payable by a Cypriot resident company on deemed dividend distributions to the extent its shareholders (both individuals and companies) are Cypriot tax residents. These deemed distribution rules do not apply to non-resident shareholders. Under these rules a Cypriot resident company which does not distribute at least 70% of its after-tax profits within two years from the end of the year in which the profits arose, is deemed to have distributed this amount as a dividend two years after that year-end. The amount of this deemed dividend distribution (which is subject to defense tax) is reduced by any actual dividend paid out of the profits of the relevant year at any time up to the date of the deemed distribution. Profits for deemed distribution dividend purposes means the accounting profits arrived at using generally acceptable accounting principles but after the deduction of any transfer to reserves as specified by any law. Any offset of group losses as well as any amounts, including additional depreciation, which emanate from or are the result of revaluing movable or immovable property do not affect accounting profits.

Prospective investors are advised to consult their tax advisors with respect to their particular tax situations and the tax effects of an investment in our shares.

Indian Taxation

The discussion contained herein is based on the applicable tax laws of India as in effect on the date hereof and is subject to possible changes in Indian law that may come into effect after such date. Prospective investors should consult their own tax advisers as to the consequences of purchasing the ordinary shares, including, without limitation, the consequences of the receipt of dividend and the sale, transfer or disposition of the ordinary shares.

Dividend payments to our holding company by our subsidiary are subject to dividend distribution tax in India payable by our subsidiary, at an effective rate of 16.99%, including applicable cess and surcharge. Any dividend income in respect of our ordinary shares will not be subject to any withholding or deduction in respect of Indian income tax laws so long as our holding company is deemed to be tax resident in Cyprus.

 

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Pursuant to recent amendments to the Indian Income Tax Act, 1961, as amended, income arising directly or indirectly through the sale of a capital asset, including any share or interest in a company or entity registered or incorporated outside India, will be liable to tax in India, if such share or interest derives, directly or indirectly, its value substantially from assets located in India and whether or not the seller of such share or interest has a residence, place of business, business connection, or any other presence in India. All of our assets are located in India. The amendments do not deal with the interplay between the Indian Income Tax Act, 1961, as amended, and the double taxation avoidance agreements that India has entered into with countries such as the United States, in case of an indirect transfer. Accordingly, the implications of these amendments are presently unclear. If it is determined that these amendments apply to a holder of our ordinary shares, such holder could be liable to pay tax in India on such income. Gains arising from the sale of securities are currently taxable in India at the rate of between 10% and 20% depending upon the period of holding and the cost indexation (if any) on such securities.

U.S. Federal Income Taxation

The following discussion describes the material United States federal income tax consequences associated with the acquisition, ownership and disposition of our ordinary shares as of the date hereof. The discussion set forth below is applicable only to U.S. Holders (as defined below) and does not purport to be a comprehensive description of all tax considerations that may be relevant to a particular person’s decision to acquire the ordinary shares. Except where noted, this discussion applies only to a U.S. Holder that holds shares as capital assets for United States federal income tax purposes. As used herein, the term “U.S. Holder” means a beneficial owner of an ordinary share that is for United States federal income tax purposes:

 

   

an individual citizen or resident of the United States;

 

   

a corporation (or other entity treated as a corporation for United States federal income tax purposes) created or organized in or under the laws of the United States, any state thereof or the District of Columbia;

 

   

an estate the income of which is subject to United States federal income taxation regardless of its source; or

 

   

a trust if it (1) is subject to the primary supervision of a court within the United States and one or more United States persons have the authority to control all substantial decisions of the trust or (2) has a valid election in effect under applicable United States Treasury regulations to be treated as a United States person.

This discussion does not describe alternative minimum tax consequences or all of the United States federal income tax consequences applicable to you if you are subject to special treatment under the United States federal income tax laws, including if you are a broker, a dealer or trader in securities or currencies, a financial institution, a regulated investment company, a real estate investment trust, a cooperative, an insurance company, a pension plan, a tax-exempt entity, a person holding our shares as part of a hedging, integrated or conversion transaction, a constructive sale, a wash sale or a straddle, a person who owns or is deemed to own 10% or more of our voting stock, a person holding our shares in connection with a trade or business conducted outside of the United States, a partnership or other pass-through entity for United States federal income tax purposes, a U.S. expatriate or a person whose “functional currency” for United States federal income tax purposes is not the United States dollar. The discussion below is based upon the provisions of the United States Internal Revenue Code of 1986, as amended (the “Code”), and regulations (including proposed regulations), rulings and judicial decisions thereunder as of the date hereof, and such authorities may be replaced, revoked or modified, possibly with retroactive effect, so as to result in United States federal income tax consequences different from those discussed below.

If a partnership holds our shares, the tax treatment of a partner will generally depend upon the status of the partner and the activities of the partnership. If you are a partnership holding our shares or a partner in a partnership holding our shares, you should consult your tax advisors as to the particular United States federal income tax consequences of acquiring, holding and disposing of the shares.

 

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This discussion does not contain a detailed description of all the United States federal income tax consequences to you in light of your particular circumstances and does not address the effects of any state, local or non-United States tax laws. If you are considering the purchase, ownership or disposition of our ordinary shares, you should consult your own tax advisors concerning the United States federal income tax consequences to you in light of your particular situation as well as any other consequences to you arising under U.S. federal, state and local laws and the laws of any other applicable taxing jurisdiction in light of your particular circumstances.

Taxation of Distributions

Subject to the passive foreign investment company, or PFIC, rules discussed below, the gross amount of distributions on the shares will be taxable as dividends to the extent paid out of our current or accumulated earnings and profits, as determined under United States federal income tax principles. Because we do not expect to keep track of earnings and profits in accordance with United States federal income tax principles, you should expect that a distribution in respect of the ordinary shares will generally be treated and reported as a dividend to you. Such dividend income will be includable in your gross income as ordinary income on the day actually received by you or on the day received by your nominee or agent that holds the shares on your behalf. Such dividends will not be eligible for the dividends received deduction allowed to corporations in respect of dividends received from other U.S. corporations under the Code.

With respect to non-corporate U.S. Holders, certain dividends from a qualified foreign corporation may be subject to reduced rates of taxation. A foreign corporation is treated as a qualified foreign corporation with respect to dividends paid by that corporation on shares that are readily tradable on an established securities market in the United States. We have applied to list ordinary shares on the NYSE and expect such shares to be considered readily tradable on an established securities market. We would also be a qualified foreign corporation if we are eligible for the benefits of the income tax treaty between the United States and Cyprus, (or another income tax treaty within the United States). However, even if the shares are readily tradable on an established securities market in the United States and/or we are eligible for the benefits of the income tax treaty between the United States and Cyprus, (or another income tax treaty within the United States) we will not be treated as a qualified foreign corporation if we are a PFIC for the taxable year in which we pay a dividend or were a PFIC for the preceding taxable year. Non-corporate holders that do not meet a minimum holding period requirement during which they are not protected from a risk of loss or that elect to treat the dividend income as “investment income” pursuant to Section 163(d)(4) of the Code will not be eligible for the reduced rates of taxation regardless of our status as a qualified foreign corporation. For this purpose, the minimum holding period requirement will not be met if a share has been held by a holder for 60 days or less during the 121-day period beginning on the date which is 60 days before the date on which such share becomes ex-dividend with respect to such dividend, appropriately reduced by any period in which such holder is protected from risk of loss. In addition, the rate reduction will not apply to dividends if the recipient of a dividend is obligated to make related payments with respect to positions in substantially similar or related property. This disallowance applies even if the minimum holding period has been met. You should consult your own tax advisors regarding the availability of the reduced tax rate on dividends in light of your particular circumstances.

Subject to certain conditions and limitations imposed by United States federal income tax rules relating to the availability of the foreign tax credit, some of which vary depending upon the U.S. Holder’s circumstances, any foreign withholding taxes on dividends will be treated as foreign taxes eligible for credit against your United States federal income tax liability. The application of the rules governing foreign tax credits depends on the particular circumstances of each U.S. Holder. For purposes of calculating the foreign tax credit, dividends paid on the ordinary shares will be treated as income from sources outside the United States and will generally constitute “passive category income.”

 

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The rules governing the foreign tax credit are complex and involve the application of rules that depend on your particular circumstances. You are urged to consult your tax advisors regarding the availability of the foreign tax credit under your particular circumstances.

Passive Foreign Investment Company

Based on the composition of our income and valuation of our assets, we do not believe we were a PFIC for our taxable year ending March 31, 2013 and do not expect to be a PFIC for United States federal income tax purposes for our taxable year ending March 31, 2014, and we do not expect to become one in the future. However, because PFIC status is an annual factual determination that cannot be made until after the close of each taxable year and depends on the composition of a company’s income and assets and the market value of its assets from time to time, there can be no assurance that we will not be a PFIC for any taxable year.

In general, a non-United States corporation will be treated as a PFIC for U.S. federal income tax purposes for any taxable year in which:

 

   

at least 75% of its gross income is passive income (the “income” test), or

 

   

at least 50% of the value (determined based on a quarterly average) of its gross assets is attributable to assets that produce, or are held for the production of, passive income (the “asset” test).

For this purpose, passive income generally includes dividends, interest, royalties and rents (except for certain royalties and rents derived from the active conduct of a trade or business), certain gains from commodities and securities transactions and the excess of gains over losses from the disposition of assets which produce passive income. If we own, directly or indirectly, at least 25% (by value) of the stock of another corporation, we will be treated, for purposes of the PFIC tests described above, as directly owning our proportionate share of the other corporation’s assets and receiving our proportionate share of the other corporation’s income.

If we were a PFIC for any year during which you hold our shares, we would continue to be treated as a PFIC for all succeeding years during which you held our shares unless we cease to be a PFIC and you make a “deemed sale” election with respect to our shares. If such election is made, you will be deemed to have sold our shares you hold at their fair market value on the last day of the last taxable year in which we qualified as a PFIC, and any gain from such deemed sale would be subject to the consequences described below. After the deemed sale election, our shares with respect to which the deemed sale election was made will not be treated as shares in a PFIC unless we subsequently become a PFIC.

If we are a PFIC for any taxable year during which you hold our shares, you will be subject to special tax rules with respect to any “excess distribution” received and any gain realized from a sale or other disposition, including a pledge, of shares, unless you make a “mark-to-market” election as discussed below. Distributions you receive in a taxable year that are greater than 125% of the average annual distributions you received during the shorter of the three preceding taxable years or your holding period for the shares will be treated as excess distributions. Under these special tax rules:

 

   

the excess distribution or gain will be allocated ratably over your holding period for your ordinary shares,

 

   

the amount allocated to the current taxable year, and any taxable year prior to the first taxable year in which we were a PFIC, will be treated as ordinary income, and

 

   

the amount allocated to each other year will be subject to tax at the highest applicable tax rate in effect for corporations or individuals, as appropriate, for that taxable year and the interest charge generally applicable to underpayments of tax will be imposed on the resulting tax attributable to each such year.

 

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The tax liability for amounts allocated to years prior to the year of disposition, or “excess distribution,” cannot be offset by any net operating losses for such years, and gains (but not losses) realized on the sale of the shares cannot be treated as capital and will be subject to the “excess distribution” regime described above, even if you hold the shares as capital assets.

In addition, non-corporate U.S. Holders will not be eligible for reduced rates of taxation on any dividends received from us if we are a PFIC in our taxable year in which such dividends are paid or in the preceding taxable year.

You will be required to file Internal Revenue Service Form 8621 annually regarding any distributions received on the ordinary shares and any gain realized on the disposition of the ordinary shares if you hold our ordinary shares in any year in which we are classified as a PFIC, and other reporting requirements may apply.

If we are a PFIC for any taxable year during which a U.S. Holder holds our ordinary shares and any of our non-United States subsidiaries is also a PFIC, a U.S. Holder would be treated as owning a proportionate amount (by value) of the shares of the lower-tier PFIC for purposes of the application of these rules. Under these circumstances, a U.S. Holder would be subject to United States federal income tax on (i) a distribution on the shares of a lower-tier PFIC and (ii) a disposition of shares of a lower-tier PFIC, both as if such U.S. Holder directly held the shares of such lower-tier PFIC. You are urged to consult your tax advisors about the application of the PFIC rules to any of our subsidiaries.

In certain circumstances, in lieu of being subject to the excess distribution rules discussed above, you may make an election to include gain on the stock of a PFIC as ordinary income under a mark-to-market method, provided that such stock is regularly traded in other than de minimis quantities for at least 15 days during each calendar quarter on a qualified exchange, as defined in applicable U.S. Treasury Regulations. We have applied to list ordinary shares on the NYSE and expect such shares to be “regularly traded” for purposes of the mark-to-market election.

If you make an effective mark-to-market election, you will include in each year that we are a PFIC, as ordinary income the excess of the fair market value of your ordinary shares at the end of the year over your adjusted tax basis in the ordinary shares. You will be entitled to deduct as an ordinary loss in each such year the excess of your adjusted tax basis in the ordinary shares over their fair market value at the end of the year, but only to the extent of the net amount previously included in income as a result of the mark-to-market election. If you make an effective mark-to-market election, any gain you recognize upon the sale or other disposition of your ordinary shares in a year in which we are a PFIC will be treated as ordinary income. Any loss will be treated as ordinary loss, but only to the extent of the net amount of previously included income as a result of the mark-to-market election.

Your adjusted tax basis in the shares will be increased by the amount of any income inclusion and decreased by the amount of any deductions under the mark-to-market rules. If you make a mark-to-market election, it will be effective for the taxable year for which the election is made and all subsequent taxable years unless the ordinary shares are no longer regularly traded on a qualified exchange or the Internal Revenue Service consents to the revocation of the election. A mark-to-market election should be made by filing IRS Form 8621 in the first taxable year during which the U.S. Holder held the ordinary shares and in which we are a PFIC. A mark-to-market election would not be available with respect to a subsidiary PFIC of ours that a U.S. Holder is deemed to own for the purposes of the PFIC rules; accordingly, a U.S. Holder would not be able to mitigate certain of the adverse U.S. “excess distribution” federal income tax consequences of its deemed ownership of stock in our subsidiary PFICs by making a mark-to-market election. You are urged to consult your tax advisor about the availability of the mark-to-market election and whether making the election would be advisable in your particular circumstances.

 

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Alternatively, holders of PFIC shares can sometimes avoid the rules described above by electing to treat such PFIC as a “qualified electing fund” under Section 1295 of the Code. However, this option is not available to you because we do not intend to comply with the requirements, or furnish you with the information, necessary to permit you to make this election.

You are urged to consult your tax advisors concerning the United States federal income tax consequences of holding ordinary shares if we are considered a PFIC in any taxable year.

Sale or Other Disposition of Ordinary Shares

For United States federal income tax purposes, you will recognize taxable gain or loss on any sale or exchange or other taxable disposition of an ordinary share in an amount equal to the difference between the amount realized for the share and your tax basis in the ordinary share, in each case as determined in United States dollars. Subject to the discussion above under “Passive Foreign Investment Company,” such gain or loss will be capital gain or loss. Capital gains of non-corporate U.S. Holders derived with respect to capital assets held for more than one year are eligible for reduced rates of taxation. The deductibility of capital losses is subject to limitations. Any gain or loss recognized by you will generally be treated as United States source gain or loss for U.S. foreign tax credit purposes and will generally constitute passive category income or less.

As discussed below under “Taxation — Indian Taxation,” US Holders may be subject to Indian tax with respect to any income arising from the sale of ordinary shares. Because any gain recognized by a US Holder is generally treated as United States source gain, if any Indian tax is imposed on such gain, the US Holder may not be able to utilize the foreign tax credit relating to such Indian tax unless such holder has foreign source income in the same category from other sources. You are encouraged to consult your tax advisor regarding the availability of the U.S. foreign tax credit in your particular circumstances.

Information Reporting and Backup Withholding

In general, information reporting will apply to distributions in respect of our ordinary shares and the proceeds from the sale, exchange or redemption of our ordinary shares that are paid to you within the United States or through certain U.S.-related financial intermediaries, unless you are an exempt recipient. Backup withholding may apply to such payments if you fail to (i) provide a taxpayer identification number or (ii) certify that you are not subject to backup withholding. U.S. Holders who are required to establish their exemption from backup withholding must provide such certification on Internal Revenue Service Form W-9. U.S. Holders should consult their tax advisors regarding the application of the United States information reporting and backup withholding rules.

Backup withholding is not an additional tax. Any amounts withheld under the backup withholding rules will be allowed as a refund or a credit against your United States federal income tax liability provided the required information is timely furnished to the Internal Revenue Service.

Tax on Net Investment Income

Certain U.S. Holders that are individuals, estates or trusts will be subject to an additional 3.8% tax on all or a portion of their “net investment income,” which may include all or a portion of their dividends and net gains from the disposition of shares. If you are a U.S. Holder that is an individual, estate or trust, you should consult your tax advisors regarding the applicability of this tax to your income and gains in respect of your investment in the ordinary shares.

 

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Specified Foreign Financial Asset Reporting

Individuals that (i) are either (a) a U.S. citizen, (b) a resident alien for any part of the year, (c) a nonresident alien that has made an election to be treated as a resident alien for purposes of filing a joint U.S. federal income tax return or (d) a nonresident alien who is a bona fide resident of American Samoa or Puerto Rico and (ii) own “specified foreign financial assets” with an aggregate value in excess of $50,000 on the last day of the taxable year (or with an aggregate value in excess of $75,000 at any time during the taxable year), will generally be required to file an information report on IRS Form 8938 with respect to such assets with their U.S. federal tax returns. Certain entities may also be required to file this information report. “Specified foreign financial assets” include any financial accounts maintained by foreign financial institutions, as well as any of the following, but only if they are held for investment and not held in accounts maintained by financial institutions: (i) stocks and securities issued by non-United States persons, (ii) financial instruments and contracts that have non-United States issuers or counterparties, and (iii) interests in foreign entities. U.S. Holders are urged to consult their tax advisors regarding the application of this legislation to their ownership of shares of our ordinary stock.

 

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UNDERWRITING

Citigroup and Credit Suisse Securities (USA) LLC are acting as joint book-running managers of the offering and as representatives of the underwriters named below. Subject to the terms and conditions stated in the underwriting agreement dated the date of this prospectus, each underwriter named below has severally agreed to purchase, and we and the selling shareholders have agreed to sell to the underwriters, the number of ordinary shares set forth opposite the underwriter’s name.

 

Underwriter

   Number of
Ordinary shares

Citigroup Global Markets Inc

  

Credit Suisse Securities (USA) LLC

  
  

 

Total

  
  

 

The underwriting agreement provides that the obligations of the underwriters to purchase the ordinary shares included in this offering are subject to approval of legal matters by counsel and to other conditions. The underwriters are obligated to purchase all the ordinary shares (other than those covered by the over-allotment option described below) if they purchase any of the ordinary shares.

Ordinary shares sold by the underwriters to the public will initially be offered at the initial public offering price set forth on the cover of this prospectus. Any ordinary shares sold by the underwriters to securities dealers may be sold at a discount from the initial public offering price not to exceed $             per ordinary share. If all the ordinary shares are not sold at the initial offering price, the underwriters may change the offering price and the other selling terms. The representatives have advised us and the selling shareholders that they do not intend to make sales to discretionary accounts.

If the underwriters sell more ordinary shares than the total number set forth in the table above, we and some of the selling shareholders have granted to the underwriters an option, exercisable for 30 days from the date of this prospectus, to purchase up to additional              ordinary shares at the public offering price less the underwriting discount. The underwriters may exercise the option solely for the purpose of covering over-allotments, if any, in connection with this offering. To the extent the option is exercised, each underwriter must purchase a number of additional ordinary shares approximately proportionate to that underwriter’s initial purchase commitment. Any ordinary shares issued or sold under the option will be issued and sold on the same terms and conditions as the other ordinary shares that are the subject of this offering.

We, our officers and directors and the selling shareholders and our other principal shareholders have agreed that, for a period of 180 days from the date of this prospectus, we and they will not, without the prior written consent of Citigroup, dispose of or hedge any shares or any securities convertible into or exchangeable for our ordinary shares. The restrictions described in the preceding sentence do not apply to:

 

   

the sale of shares to the underwriters;

 

   

the issuance by us of shares upon the exercise of options or stock appreciation rights or the conversion of securities outstanding on the date of this prospectus; or

 

   

the grant by us of share options under our share option plan or stock appreciation rights under our stock appreciation rights scheme.

In addition, in the case of each provider of a lock-up agreement other than our company, the restrictions described above do not apply to:

 

   

the exercise of share options or stock appreciation rights outstanding on the date of this prospectus; or

 

   

distributions by such person of shares as a gift, as approved by Citigroup; or

 

   

distributions by such persons to limited partners or general partners of such person, provided that such recipient or distributee agrees to be bound by the restrictions described above.

 

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Citigroup in its sole discretion may release any of the securities subject to these lock-up agreements at any time, which, in the case of officers and directors, shall be with notice. Notwithstanding the foregoing, if (i) during the last 17 days of the 180-day restricted period, we issue an earnings release or material news or a material event relating to our company occurs; or (ii) prior to the expiration of the 180-day restricted period, we announce that we will release earnings results during the 16-day period beginning on the last day of the 180-day restricted period, the restrictions described above shall continue to apply until the expiration of the 18-day period beginning on the issuance of the earnings release or the occurrence of the material news or material event.

Prior to this offering, there has been no public market for our ordinary shares. Consequently, the initial public offering price for the ordinary shares was determined by negotiations between us, the selling shareholders and the representative. Among the factors considered in determining the initial public offering price were our results of operations, our current financial condition, our future prospects, our markets, the economic conditions in and future prospects for the industry in which we compete, our management, and currently prevailing general conditions in the equity securities markets, including current market valuations of publicly traded companies considered comparable to our company. We cannot assure you, however, that the price at which the shares will sell in the public market after this offering will not be lower than the initial public offering price or that an active trading market in our shares will develop and continue after this offering.

Our ordinary shares have been approved for listing on              under the symbol “HS.”

The following table shows the underwriting discounts and commissions that we and the selling shareholders are to pay to the underwriters in connection with this offering. These amounts are shown assuming both no exercise and full exercise of the underwriters’ over-allotment option.

 

     Paid by NW18 HSN Holdings Plc      Paid by Selling Shareholders  
     No Exercise      Full Exercise      No Exercise      Full Exercise  

Per share

   $                            $                            $                            $                        

Total

   $                            $                            $                            $                        

We and the selling shareholders estimate that our respective portions of the total expenses of this offering will be $             and $            . The estimated expenses of this offering that are payable by us, exclusive of the underwriting discounts and commissions, are approximately $             million, including registration fees of approximately $10,000, listing fees of approximately $            , estimated printing fees of approximately $700,000, estimated legal fees and expenses of approximately $2.0 million and estimated audit fees and expenses of approximately $250,000.

In connection with the offering, the underwriters may purchase and sell ordinary shares in the open market. Purchases and sales in the open market may include short sales, purchases to cover short positions, which may include purchases pursuant to the over-allotment option and stabilizing purchases.

 

   

Short sales involve secondary market sales by the underwriters a greater number of shares than they are required to purchase in the offering.

 

   

“Covered” short sales are sales of shares in an amount up to the number of shares represented by the underwriters’ over-allotment option.

 

   

“Naked” short sales are sales of shares in an amount in excess of the number of shares represented by the underwriters’ over-allotment option.

 

   

Covering transactions involve purchases of shares either pursuant to the underwriters’ over-allotment option or in the open market after the distribution has been completed in order to cover short positions.

 

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To close a naked short position, the underwriters must purchase shares in the open market after the distribution has been completed. A naked short position is more likely to be created if the underwriters are concerned that there may be downward pressure on the price of the shares in the open market after pricing that could adversely affect investors who purchase in the offering.

 

   

To close a covered short position, the underwriters must purchase shares in the open market after the distribution has been completed or must exercise the over-allotment option. In determining the source of shares to close the covered short position, the underwriters will consider, among other things, the price of shares available for purchase in the open market as compared to the price at which they may purchase shares through the over-allotment option.

 

   

Stabilizing transactions involve bids to purchase shares so long as the stabilizing bids do not exceed a specified maximum. Purchases to cover short positions and stabilizing purchases, as well as other purchases by the underwriters for their own accounts, may have the effect of preventing or retarding a decline in the market price of the shares. They may also cause the price of the shares to be higher than the price that would otherwise exist in the open market in the absence of these transactions. The underwriters may conduct these transactions on                     , in the over-the-counter market or otherwise. If the underwriters commence any of these transactions, they may discontinue them at any time.

Conflicts of Interest

The underwriters are full service financial institutions engaged in various activities, which may include securities trading, commercial and investment banking, financial advisory, investment management, principal investment, hedging, financing and brokerage activities. The underwriters and their respective affiliates have in the past performed commercial banking, investment banking and advisory services for us from time to time for which they have received customary fees and reimbursement of expenses and may, from time to time, engage in transactions with and perform services for us, including payment gateway services, in the ordinary course of their business for which they may receive customary fees and reimbursement of expenses. In the ordinary course of their various business activities, the underwriters and their respective affiliates may make or hold a broad array of investments and actively trade debt and equity securities (or related derivative securities) and financial instruments (which may include bank loans and/or credit default swaps) for their own account and for the accounts of their customers and may at any time hold long and short positions in such securities and instruments. Such investment and securities activities may involve our securities and instruments or the securities and instruments of our principal shareholders. In April 2013, Citigroup acted as placement agent in a private placement of our securities where Citigroup was paid customary fees and expenses. As of January 1, 2014, Citigroup held 12,629,371 ordinary shares of Network18, including equity-linked securities on an as-converted basis, representing 1.2% of the outstanding share capital of Network18.

Our chief financial officer, Mr. Sarbvir Singh, worked at Citigroup Asset Management, an affiliate of one of the underwriters in this offering, as a vice-president from 1999 to 2004, where he drove investments in the global consumer sector.

We and the selling shareholders have agreed to indemnify the underwriters against certain liabilities, including liabilities under the Securities Act, or to contribute to payments the underwriters may be required to make because of any of those liabilities.

 

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The underwriters may be contacted at the following address:

 

Citigroup:   

c/o Citigroup Global Markets Inc.

388 Greenwich Street,

New York, New York 10013,

USA

Credit Suisse:   

Credit Suisse Securities (USA) LLC

Eleven Madison Avenue,

New York, New York 10010-3629,

USA

Notice to Prospective Investors in the European Economic Area.

In relation to each member state of the European Economic Area that has implemented the Prospectus Directive (each, a relevant member state), with effect from and including the date on which the Prospectus Directive is implemented in that relevant member state (the relevant implementation date), an offer of ordinary shares described in this prospectus may not be made to the public in that relevant member state other than:

 

   

to any legal entity which is a qualified investor as defined in the Prospectus Directive;

 

   

to fewer than 100 or, if the relevant member state has implemented the relevant provision of the 2010 PD Amending Directive, 150 natural or legal persons (other than qualified investors as defined in the Prospectus Directive), as permitted under the Prospectus Directive, subject to obtaining the prior consent of the relevant dealer or dealers nominated by us for any such offer; or

 

   

in any other circumstances falling within Article 3(2) of the Prospectus Directive,

provided that no such offer of ordinary shares shall require us or any underwriter to publish a prospectus pursuant to Article 3 of the Prospectus Directive.

For purposes of this provision, the expression an “offer of securities to the public” in any relevant member state means the communication in any form and by any means of sufficient information on the terms of the offer and the shares to be offered so as to enable an investor to decide to purchase or subscribe for the shares, as the expression may be varied in that member state by any measure implementing the Prospectus Directive in that member state, and the expression “Prospectus Directive” means Directive 2003/71/EC (and amendments thereto, including the 2010 PD Amending Directive, to the extent implemented in the relevant member state) and includes any relevant implementing measure in the relevant member state. The expression 2010 PD Amending Directive means Directive 2010/73/EU.

The sellers of the ordinary shares have not authorized and do not authorize the making of any offer of ordinary shares through any financial intermediary on their behalf, other than offers made by the underwriters with a view to the final placement of the ordinary shares as contemplated in this prospectus. Accordingly, no purchaser of the ordinary shares, other than the underwriters, is authorized to make any further offer of the ordinary shares on behalf of the sellers or the underwriters.

Notice to Prospective Investors in the United Kingdom

This prospectus is only being distributed to, and is only directed at, persons in the United Kingdom that are qualified investors within the meaning of Article 2(1)(e) of the Prospectus Directive that are also (i) investment professionals falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (the “Order”) or (ii) high net worth entities, and other persons to whom it may lawfully be communicated, falling within Article 49(2)(a) to (d) of the Order (each such person being referred to as a “relevant person”). This prospectus and its contents are confidential and should not be distributed, published or reproduced (in whole or in part) or disclosed by recipients to any other persons in the United Kingdom. Any

 

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person in the United Kingdom that is not a relevant person should not act or rely on this document or any of its contents.

Notice to Prospective Investors in France

Neither this prospectus nor any other offering material relating to the ordinary shares described in this prospectus has been submitted to the clearance procedures of the Autorité des Marchés Financiers or of the competent authority of another member state of the European Economic Area and notified to the Autorité des Marchés Financiers. The ordinary shares have not been offered or sold and will not be offered or sold, directly or indirectly, to the public in France. Neither this prospectus nor any other offering material relating to the ordinary shares has been or will be:

 

   

released, issued, distributed or caused to be released, issued or distributed to the public in France; or

 

   

used in connection with any offer for subscription or sale of the ordinary shares to the public in France.

Such offers, sales and distributions will be made in France only:

 

   

to qualified investors (investisseurs qualifiés) and/or to a restricted circle of investors (cercle restreint d’investisseurs), in each case investing for their own account, all as defined in, and in accordance with articles L.411-2, D.411-1, D.411-2, D.734-1, D.744-1, D.754-1 and D.764-1 of the French Code monétaire et financier;

 

   

to investment services providers authorized to engage in portfolio management on behalf of third parties; or

 

   

in a transaction that, in accordance with article L.411-2-II-1°-or-2°-or 3° of the French Code monétaire et financier and article 211-2 of the General Regulations (Règlement Général) of the Autorité des Marchés Financiers, does not constitute a public offer (appel public à l’épargne).

The ordinary shares may be resold directly or indirectly, only in compliance with articles L.411-1, L.411-2, L.412-1 and L.621-8 through L.621-8-3 of the French Code monétaire et financier.

Notice to Prospective Investors in Hong Kong

The ordinary shares may not be offered or sold in Hong Kong by means of any document other than in circumstances which do not constitute an offer to the public within the meaning of the Companies Ordinance (Cap. 32, Laws of Hong Kong), or (ii) to “professional investors” within the meaning of the Securities and Futures Ordinance (Cap. 571, Laws of Hong Kong) and any rules made thereunder, or (iii) in other circumstances which do not result in the document being a “prospectus” within the meaning of the Companies Ordinance (Cap. 32, Laws of Hong Kong) and no advertisement, invitation or document relating to the ordinary shares may be issued or may be in the possession of any person for the purpose of issue (in each case whether in Hong Kong or elsewhere), which is directed at, or the contents of which are likely to be accessed or read by, the public in Hong Kong (except if permitted to do so under the laws of Hong Kong) other than with respect to the ordinary shares which are or are intended to be disposed of only to persons outside Hong Kong or only to “professional investors” within the meaning of the Securities and Futures Ordinance (Cap. 571, Laws of Hong Kong) and any rules made thereunder.

Notice to Prospective Investors in Japan

The ordinary shares offered in this prospectus have not been registered under the Securities and Exchange Law of Japan. The ordinary shares have not been offered or sold and will not be offered or sold, directly or indirectly, in Japan or to, or for the account of any resident of Japan, except (i) pursuant to an exemption from the registration requirements of the Securities and Exchange Law and (ii) in compliance with any other applicable requirements of Japanese law.

 

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Notice to Prospective Investors in Singapore

This prospectus has not been registered as a prospectus with the Monetary Authority of Singapore. Accordingly, this prospectus and any other document or material in connection with the offer or sale, or invitation for subscription or purchase, of the ordinary shares may not be circulated or distributed, nor may the ordinary shares be offered or sold, or be made the subject of an invitation for subscription or purchase, whether directly or indirectly, to persons in Singapore other than (i) to an institutional investor under Section 274 of the Securities and Futures Act, Chapter 289 of Singapore, or the SFA, (ii) to a relevant person pursuant to Section 275(1), or any person pursuant to Section 275(1A), and in accordance with the conditions specified in Section 275 of the SFA or (iii) otherwise pursuant to, and in accordance with the conditions of, any other applicable provision of the SFA, in each case subject to compliance with conditions set forth in the SFA.

Where the ordinary shares are subscribed or purchased under Section 275 of the SFA by a relevant person which is:

 

   

a corporation (which is not an accredited investor (as defined in Section 4A of the SFA)) the sole business of which is to hold investments and the entire share capital of which is owned by one or more individuals, each of whom is an accredited investor; or

 

   

a trust (where the trustee is not an accredited investor) whose sole purpose is to hold investments and each beneficiary of the trust is an individual who is an accredited investor,

shares, debentures and units of shares and debentures of that corporation or the beneficiaries’ rights and interest (howsoever described) in that trust shall not be transferred within six months after that corporation or that trust has acquired the shares pursuant to an offer made under Section 275 of the SFA except:

 

   

to an institutional investor (for corporations, under Section 274 of the SFA) or to a relevant person defined in Section 275(2) of the SFA, or to any person pursuant to an offer that is made on terms that such shares, debentures and units of shares and debentures of that corporation or such rights and interest in that trust are acquired at a consideration of not less than S$200,000 (or its equivalent in a foreign currency) for each transaction, whether such amount is to be paid for in cash or by exchange of securities or other assets, and further for corporations, in accordance with the conditions, specified in Section 275 of the SFA;

 

   

where no consideration is or will be given for the transfer; or

 

   

where the transfer is by operation of law.

Notice to Prospective Investors in India

This document has not been and will not be registered as a prospectus or a statement in lieu of prospectus with any registrar of companies in India. This document has not been and will not be reviewed or approved by any regulatory authority in India, including the Securities and Exchange Board of India, any registrar of companies in India or any stock exchange in India. This document and this offering of ordinary shares are not and should not be construed as an invitation, offer or sale of any securities to the public in India. Other than in compliance with the private placement exemptions under applicable laws and regulations in India, including the Companies Act, our ordinary shares have not been, and will not be, offered or sold to the public or any member of the public in India. This document is strictly personal to the recipient and neither this document nor the offering of our ordinary shares is calculated to result, directly or indirectly, in our ordinary shares becoming available for subscription or purchase by persons other than those receiving the invitation or offer.

Notice to Prospective Investors in Cyprus

This offering of ordinary shares may not be offered, marketed or sold in the Republic of Cyprus.

 

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LEGAL MATTERS

We are being represented by Sidley Austin LLP with respect to legal matters of United States federal securities and New York state laws. Certain legal matters of United States federal securities and New York state laws in connection with this offering will be passed upon for the underwriters by Latham & Watkins LLP. The validity of the ordinary shares offered in this offering and legal matters as to Cyprus law will be passed upon for us by Aristodemou Loizides Yiolitis LLC. Certain legal matters as to Indian law will be passed upon for us by Amarchand & Mangaldas & Suresh A. Shroff & Co. and for the underwriters by Khaitan & Co. Latham & Watkins LLP may rely upon Khaitan & Co. with respect to certain matters governed by Indian law and upon Aristodemou Loizides Yiolitis LLC with respect to matters governed by Cyprus law.

 

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EXPERTS

Our consolidated statements of financial position as at March 31, 2012 and 2013, and the related consolidated statements of comprehensive income (loss), changes in equity (deficit) and cash flows for each of the years in the three-year period ended March 31, 2013, have been included herein in reliance upon the report of Grant Thornton India LLP, an independent registered public accounting firm, appearing elsewhere herein, on the authority of such firm as experts in accounting and auditing. The offices of Grant Thornton India LLP are located at L-41, Connaught Circus, New Delhi, 110001.

 

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WHERE YOU CAN FIND MORE INFORMATION

We have filed with the SEC a registration statement on Form F-1, including relevant exhibits and schedules, under the Securities Act with respect to the ordinary shares to be sold in this offering. This prospectus, which constitutes a part of the registration statement, does not contain all of the information contained in the registration statement and the exhibits and schedules in the registration statement. You should read the registration statement and its exhibits and schedules for further information with respect to us and our ordinary shares. Statements contained in this prospectus regarding the contents of any agreement, contract or other document referred to are not necessarily complete and reference is made in each instance to the copy of the contract or document filed as an exhibit to the registration statement.

Upon completion of this offering, we will be subject to the information requirements of the Exchange Act applicable to foreign private issuers, which are different from the requirements applicable to domestic US issuers. As a foreign private issuer, we will be required to file reports, including annual reports on Form 20-F, reports on Form 6-K and other information with the SEC. We intend to submit to the SEC quarterly reports on Form 6-K, which will include unaudited quarterly financial information, for the first three quarters of each fiscal year, in addition to our annual report on Form 20-F, which will include audited annual financial information. As we are a foreign private issuer, our annual report on Form 20-F will be due four months after the end of each fiscal year.

All information filed with the SEC can be inspected and copied at the public reference facilities maintained by the SEC at 100 F Street, N.E., Washington, D.C. 20549. You can request copies of these documents upon payment of a duplicating fee, by writing to the SEC. Please call the SEC at 1-800-SEC-0330 for further information on the operation of the public reference rooms. The SEC maintains a website at www.sec.gov that contains reports, proxy and information statements and other information regarding registrants that make electronic filings through its Electronic Data Gathering, Analysis, and Retrieval, or EDGAR, system. All our Exchange Act reports and other SEC filings will be available through the EDGAR system.

As a foreign private issuer, we are exempt under the Exchange Act from, among other things, the rules prescribing the furnishing and content of proxy statements, and our executive officers, directors and principal shareholders are exempt from the reporting and “short-swing profit” recovery provisions contained in Section 16 of the Exchange Act.

The registration statement on Form F-1, including relevant exhibits and schedules, will be filed with the Registrar of Companies in Nicosia, Cyprus.

 

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INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

 

Unaudited Condensed Consolidated Financial Statements as at September 30, 2013 and for the Six Months Ended September 30, 2012 and 2013

  

Condensed Consolidated Statements of Financial Position

     F-2   

Condensed Consolidated Statements of Comprehensive Income (Loss)

     F-4   

Condensed Consolidated Statements of Cash Flows

     F-5   

Condensed Consolidated Statement of Changes in Equity (Deficit)

     F-7   

Notes to the Unaudited Condensed Interim Consolidated Financial Statements

     F-9   

Audited Consolidated Financial Statements as at March 31, 2012 and 2013 and for the Years Ended March 31, 2011, 2012 and 2013

  

Report of Independent Registered Public Accounting Firm

     F-24   

Consolidated Statements of Financial Position

     F-25   

Consolidated Statements of Comprehensive Income (Loss)

     F-27   

Consolidated Statement of Changes in Equity (Deficit)

     F-28   

Consolidated Statements of Cash Flows

     F-31   

Notes to the Consolidated Financial Statements

     F-33   

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

CONDENSED CONSOLIDATED STATEMENTS OF FINANCIAL POSITION

 

     Notes    As at
March 31, 2013
     As at
September 30, 2013
(Unaudited)
 
          (in US$)  

ASSETS

        

Non-current assets

        

Goodwill

        183,857         159,286   

Other intangible assets

   6      1,385,520         1,477,232   

Property, plant and equipment

   7      2,749,082         5,952,584   

Security deposits

        572,518         434,517   

Current tax assets

        3,248,725         6,008,058   

Other non-current assets

        161,923         281,208   
     

 

 

    

 

 

 

Total non-current assets

        8,301,625         14,312,885   
     

 

 

    

 

 

 

Current assets

        

Trade and other receivables

   8.1      2,734,509         2,668,215   

Other receivables due from courier agencies

   8.2      9,258,005         7,855,080   

Advances recoverable

        8,839,936         17,151,721   

Bank deposits

        64,460         73,754   

Cash and cash equivalents

        626,698         1,147,088   

Other short-term financial assets

        —           568,244   

Other current assets

        2,158,338         1,104,835   
     

 

 

    

 

 

 

Total current assets

        23,681,946         30,568,937   
     

 

 

    

 

 

 

Total assets

        31,983,571         44,881,822   
     

 

 

    

 

 

 

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

CONDENSED CONSOLIDATED STATEMENTS OF FINANCIAL POSITION—(Continued)

 

     As at
March 31, 2013
    As at
September 30, 2013
(Unaudited)
 
     (in US$)  

DEFICIT AND LIABILITIES

    

DEFICIT

    

Share capital

     3,510,447        3,510,447   

Share premium

     64,913,582        66,009,431   

Convertible warrants

     6,792,066        11,040,403   

Accumulated deficit

     (106,434,140     (117,010,876

Employee share based payment reserve

     4,867,817        5,740,756   

Currency translation reserve

     (1,925,803     (3,589,510
  

 

 

   

 

 

 

Total deficit

     (28,276,031     (34,299,349
  

 

 

   

 

 

 

LIABILITIES

    

Non-current liabilities

    

Employee benefits obligations

     495,592        552,459   

Loans and borrowings

     —          1,649,610   
  

 

 

   

 

 

 

Total non-current liabilities

     495,592        2,202,069   
  

 

 

   

 

 

 

Current liabilities

    

Employee benefits obligations

     37,151        26,218   

Trade payables

     8,474,531        8,773,802   

Provision for expenses

     9,419,432        11,211,578   

Loans and borrowings at amortized cost

     37,759,824        39,582,247   

Financial liabilities at fair value through profit or loss

     —          14,790,079   

Derivative financial liabilities

     1,139,562        504,000   

Book overdraft

     1,271,772        —     

Current tax liabilities

     264,143        1,012,195   

Other current liabilities

     1,397,595        1,078,983   
  

 

 

   

 

 

 

Total current liabilities

     59,764,010        76,979,102   
  

 

 

   

 

 

 

Total liabilities

     60,259,602        79,181,171   
  

 

 

   

 

 

 

Total deficit and liabilities

     31,983,571        44,881,822   
  

 

 

   

 

 

 

(The accompanying notes are an integral part of these unaudited condensed interim consolidated financial statements)

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)

 

     Notes    Six Months  Ended
September 30, 2012
(Unaudited)
    Six Months Ended
September 30, 2013

(Unaudited)
 
          (in US$)  

Revenue from operations

        15,318,013        25,599,273   

Employee benefits expense

        (4,304,176     (6,254,254

Freight, collection and related expenses

        (7,743,712     (11,760,866

Carriage fees

        (2,725,132     (2,746,313

Airtime expenses

        (138,166     (248,130

Call center expenses

        (1,348,274     (1,505,268

Advertisement and business promotion expenses

        (4,694,443     (4,529,675

Other operating expenses

        (4,222,364     (7,064,542

Depreciation and amortization

   6 & 7      (625,401     (662,905

Finance income

        949,286        3,146,163   

Finance costs

        (1,699,597     (3,801,328
     

 

 

   

 

 

 

Loss before tax

        (11,233,966     (9,827,845
     

 

 

   

 

 

 

Income tax expense

        (105,092     (748,891
     

 

 

   

 

 

 

Loss after tax

        (11,339,058     (10,576,736
     

 

 

   

 

 

 

Other comprehensive loss

       

Exchange differences on translating foreign operations

        (824,594     (1,663,707
     

 

 

   

 

 

 

Total comprehensive loss for the period attributable to the owners of the Company

        (12,163,652     (12,240,443
     

 

 

   

 

 

 

Loss per share (basic and diluted)

   10      (0.14     (0.12

(The accompanying notes are an integral part of these unaudited condensed interim consolidated financial statements)

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

 

     Six Months  Ended
September 30, 2012
(Unaudited)
    Six Months Ended
September 30, 2013
(Unaudited)
 
     (in US$)  

(A) Cash flow from operating activities

    

Loss before tax

     (11,233,966     (9,827,845

Adjustments for:

    

Depreciation and amortization

     625,401        662,905   

Finance costs

     1,699,597        3,801,328   

Employee share based payment expense

     50,931        872,940   

Finance income

     (949,286     (3,146,163

Unrealized gain on exchange rate fluctuation

     —          (48,499

Provision for doubtful receivables

     —          674,725   

Expenses on issue of preference shares

     —          603,587   

Changes in trade payables, provision for expenses and other current liabilities

     4,210,702        4,549,163   

Changes in trade receivables and other receivables due from courier agencies

     (3,648,431     (814,036

Change in book overdraft

     1,807,518        (1,149,986

Changes in security deposits, advances recoverable, prepaid lease rentals, other short-term financial assets and other current assets

     (4,023,779     (8,960,673
  

 

 

   

 

 

 

Cash used in operations

     (11,461,313     (12,782,554

Taxes paid

     (213,189     (3,332,474
  

 

 

   

 

 

 

Net cash used in operating activities

     (11,674,502     (16,115,028
  

 

 

   

 

 

 

(B) Cash flow from investing activities

    

Purchase of property, plant and equipment and intangible assets (including capital advances)

     (744,962     (4,793,722

Proceeds from sale of property, plant and equipment

     48,535        —     

Interest received

     39,402        188,011   

Investment in bank deposits

       (18,692

Proceeds from maturity of bank deposits

     533,143        —     
  

 

 

   

 

 

 

Net cash used in investing activities

     (123,882     (4,624,403
  

 

 

   

 

 

 

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS—(Continued)

 

     Six Months  Ended
September 30, 2012
(Unaudited)
    Six Months Ended
September 30, 2013

(Unaudited)
 
     (in US$)  

(C ) Cash flows from financing activities

    

Proceeds from long-term borrowings

     —          1,887,266   

Proceeds from other borrowings (net)

     11,499,068        6,563,104   

Issue of convertible preference shares

     —          15,056,267   

Interest paid on borrowings

     (131,155     (179,041

Transaction costs of borrowings

     (122,775     (729,722
  

 

 

   

 

 

 

Net cash from financing activities

     11,245,138        22,597,874   
  

 

 

   

 

 

 

Net change in cash and cash equivalents

     (553,246     1,858,443   

Cash and cash equivalents at the beginning of the period

     1,449,065        626,698   

Effect of exchange differences on cash and cash equivalents

     (50,815     (1,338,053
  

 

 

   

 

 

 

Cash and cash equivalents at the end of the period

     845,004        1,147,088   
  

 

 

   

 

 

 

 

Note:

Non-cash transactions:

(1)   During the year ended March 31, 2011, the Company filed a scheme of arrangement (“the Scheme”) for implementing certain changes to its authorized and issued share capital. The Scheme was approved by the Hon’ble Nicosia District Court on March 15, 2011 and filed with the Registrar of Companies on May 10, 2012. As part of the Scheme, the nominal value of share capital was proposed to be reduced by US$ 1,888,275 with a corresponding credit to share premium.
(2)   During the six months ended September 30, 2013, the conversion ratio of certain warrants issued by the Company was finalized. This resulted in de-recognition of carrying amounts of financial liability amounting to US$ 2,365,879 and recognition thereof in equity. Refer note 11 (a) for details.

(The accompanying notes are an integral part of these unaudited condensed interim consolidated financial statements)

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

CONDENSED CONSOLIDATED STATEMENT OF CHANGES IN EQUITY (DEFICIT)

 

     Share
Capital
    Share
Premium
     Convertible
Warrants(2)
    Accumulated
Deficit
    Employee
Share Based
Payment
Reserve
     Currency
Translation
Reserve
    Advance Against
Share  Capital
     Total
Attributable
to Owners

of Parent
 

Balance as at April 1, 2012

     5,390,332        62,601,357         8,031,665        (80,674,748     4,523,218         (1,198,258     22,230         (1,304,204

Reorganization of share capital as per scheme of arrangement (refer note below)(1)

     (1,888,276     1,888,276         —          —          —           —          —           —     

Interest income on subscription amount receivable

     —          —           (1,203,212     —          —           —          —           (1,203,212

Exchange loss on subscription amount receivable

     —          —           206,361        —          —           —          —           206,361   

Share based payment expense

     —          —           —          —          50,931         —          —           50,931   
  

 

 

   

 

 

    

 

 

   

 

 

   

 

 

    

 

 

   

 

 

    

 

 

 

Transactions with owners

     (1,888,276     1,888,276         (996,851     —          50,931         —          —           (945,920
  

 

 

   

 

 

    

 

 

   

 

 

   

 

 

    

 

 

   

 

 

    

 

 

 

Loss for the period

     —          —           —          (11,339,058     —           —          —           (11,339,058

Other comprehensive loss:

                   

Exchange differences on translating foreign operation

     —          —           —          —          —           (824,594     —           (824,594
  

 

 

   

 

 

    

 

 

   

 

 

   

 

 

    

 

 

   

 

 

    

 

 

 

Total comprehensive loss for the period

     —          —           —          (11,339,058     —           (824,594     —           (12,163,652
  

 

 

   

 

 

    

 

 

   

 

 

   

 

 

    

 

 

   

 

 

    

 

 

 

Balance as at September 30, 2012

     3,502,056        64,489,633         7,034,814        (92,013,806     4,574,149         (2,022,852     22,230         (14,413,776
  

 

 

   

 

 

    

 

 

   

 

 

   

 

 

    

 

 

   

 

 

    

 

 

 

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

CONDENSED CONSOLIDATED STATEMENT OF CHANGES IN EQUITY (DEFICIT)—(Continued)

 

    Share
Capital
    Share
Premium
    Convertible
Warrants
    Accumulated
Deficit
    Employee
Share Based
Payment Reserve
    Currency
Translation
Reserve
    Advance Against
Share  Capital
    Total
Attributable
to Owners
of Parent
 

Balance as at April 1, 2013

    3,510,447        64,913,582        6,792,066        (106,434,140     4,867,817        (1,925,803     —          (28,276,031

Reclassification to equity on account of finalization of conversion ratio of convertible warrants into Class A Preference Shares [refer Note 11 (a)]

    —          —          2,365,879        —          —          —          —          2,365,879   

Contribution from owners

    —          1,095,849        —          —          —          —          —          1,095,849   

Interest income on subscription amount receivable

    —          —          (1,487,134     —          —          —          —          (1,487,134

Exchange loss on subscription amount receivable

    —          —          3,369,592        —          —          —          —          3,369,592   

Share based payment expense

    —          —          —          —          872,939        —          —          872,939   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Transactions with owners

    —          1,095,849        4,248,337        —          872,939        —          —          6,217,125   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Loss for the period

    —          —          —          (10,576,736     —          —          —          (10,576,736

Other comprehensive loss:

               

Exchange differences on translating foreign operation

    —          —          —          —          —          (1,663,707     —          (1,663,707
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total comprehensive loss for the period

    —          —          —          (10,576,736     —          (1,663,707     —          (12,240,443
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Balance as at September 30, 2013

    3,510,447        66,009,431        11,040,403        (117,010,876     5,740,756        (3,589,510     —          (34,299,349
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

(1)   During the year ended March 31, 2011, the Company filed a scheme of arrangement (“the Scheme”) for implementing certain changes to its authorized and issued share capital. The Scheme was approved by the Hon’ble Nicosia District Court on March 15, 2011 and filed with the Registrar of Companies on May 10, 2012. As part of the Scheme, the nominal value of share capital was reduced by US$ 1,888,276 with a corresponding credit to share premium.

 

(2)   As per the terms of the agreement for subscription of convertible warrants, amount of US$ 7,965,186 and US$ 23,447,890 receivable from Network 18 Holdings Limited as at September 30, 2012 and September 30, 2013 respectively towards the unpaid subscription amount for the warrants has been offset against equity.

(The accompanying notes are an integral part of these unaudited condensed interim consolidated financial statements)

 

F-8


Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE UNAUDITED CONDENSED INTERIM CONSOLIDATED FINANCIAL STATEMENTS

1.    Nature of operations

NW18 HSN Holdings Plc (Formerly TV18 HSN Holdings Ltd.) (“the Company”) was incorporated in Cyprus on April 29, 2006 under the Cyprus Companies Law, Cap 113.

NW18 HSN Holdings Plc (Formerly TV18 HSN Holdings Ltd.) through its subsidiary, TV18 Home Shopping Network Limited (hereinafter collectively referred to as “the Group”), is primarily engaged in providing a platform to vendors for the distribution of consumer goods through the television channel owned by TV 18 Home Shopping Network Limited, its website and call centers.

2.    General information and basis of preparation

These condensed interim consolidated financial statements (‘interim financial statements’) are for the six months ended September 30, 2013 and are presented in United States Dollars (US$), which is the functional currency of the parent company. They have been prepared in accordance with IAS 34 ‘Interim Financial Reporting’. They do not include all of the information required in annual financial statements in accordance with International Financial Reporting Standards (“IFRS”) as issued by the International Accounting Standards Board (“IASB”), and should be read in conjunction with the consolidated financial statements of the Group for the year ended March 31, 2013.

Since its inception, the Group has been focusing on building platforms for vendors for distribution of consumer goods. Group has invested significantly in setting up the infrastructure and its corporate brand. Accordingly, being in its early stages, the Group has experienced operating losses and negative cash flows from operations and continues to have a negative net worth. However, the ultimate majority shareholder, Network18 Media & Investments Limited, has assured continued financial support to the Group upto and including September 30, 2014 and based on that financial support, these financial statements have been prepared on a going concern basis.

The Company is a ‘Company limited by shares’ incorporated and domiciled in Cyprus. The address of the Company’s registered office and principal place of business is 10, Diomidous Street, Alphamega Akropolis Building, 3rd Floor, Office 401, 2024 Nicosia, Cyprus.

The interim financial statements have been approved and authorized for issue by the Board of Directors on February 3, 2014.

3.    Significant accounting policies

The interim financial statements have been prepared in accordance with the accounting policies adopted in the Group’s most recent annual financial statements for the year ended March 31, 2013 except for the application of following standards with effect from April 1, 2013:

 

   

IFRS 10 ‘Consolidated financial statements’

 

   

IFRS 13 ‘Fair value measurements’

 

F-9


Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE UNAUDITED CONDENSED INTERIM CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

The effects of applying these standards are described below:

IFRS 10 ‘Consolidated Financial Statements’ (IFRS 10)

IFRS 10 supersedes IAS 27 ‘Consolidated and Separate Financial Statements’ (IAS 27) and SIC 12 ‘Consolidation-Special Purpose Entities’. IFRS 10 revises the definition of control and provides extensive new guidance on its application. These new requirements have the potential to affect which of a group’s investees are considered to be subsidiaries and therefore change the scope of consolidation. The requirements for consolidation procedures, accounting for changes in non-controlling interests and accounting for loss of control of a subsidiary are unchanged. Management has reviewed its control assessment in accordance with IFRS 10 and has concluded that there is no effect on the classification (as subsidiary) of Group’s investee held during the period or comparative periods covered by these interim financial statements.

IFRS 13 ‘Fair Value Measurement’ (IFRS 13)

IFRS 13 clarifies the definition of fair value and provides related guidance and enhanced disclosures about fair value measurements. It does not affect which items are required to be fair-valued. IAS 34 requires certain disclosures mandated by IFRS 13 in the interim financial statements which are provided in Note 12.

4.    Estimates

When preparing the interim financial statements, management undertakes a number of judgments, estimates and assumptions about recognition and measurement of assets, liabilities, income and expenses. The actual results may differ from the judgments, estimates and assumptions made by management, and will seldom equal the estimated results. The judgments, estimates and assumptions applied in the interim financial statements, including the key sources of estimation uncertainty were the same as those applied in the Group’s most recent annual financial statements for the year ended March 31, 2013.

5.    Segment reporting

 

    Television     Internet     Unallocated     Total  
    September 30,
2012
    September 30,
2013
    September 30,
2012
    September 30,
2013
    September 30,
2012
    September 30,
2013
    September 30,
2012
    September 30,
2013
 
    (in US$)  

Segment revenue

    11,984,657        21,524,018        3,333,356        4,075,255        —          —          15,318,013        25,599,273   

Segment (loss) / profit

    (1,533,974     345,530        (7,091,458     (6,162,960     (999,776     (1,819,405     (9,625,208     (7,636,835

Share based payment expense

                (50,931     (872,940

Finance income

                949,286        3,146,163   

Finance cost

                (1,699,597     (3,801,328

Depreciation and amortization

                (625,401     (662,905

Remuneration to selling shareholder of acquired business

                (182,115     —     
             

 

 

   

 

 

 

Loss before tax as per financial statements

                (11,233,966     (9,827,845
             

 

 

   

 

 

 

 

F-10


Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE UNAUDITED CONDENSED INTERIM CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

6.    Other intangible assets

The carrying amounts for the reporting periods are analyzed as follows:-

 

Particulars

   Computer
Software
    Customer
Interaction
Portals
    Trademarks     Intangibles
Under
Development
    Total  
                 (in US$)              

Cost

          

Balance as at April 1, 2012

     369,161        —          —          —          369,161   

— Additions

     68,602        —          —          184,025        252,627   

— Effect of movement in exchange rates

     (7,911     —          —          7,717        (194
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Balance as at September 30, 2012

     429,852        —          —          191,742        621,594   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Accumulated amortization

          

Balance as at April 1, 2012

     134,537        —          —          —          134,537   

— Amortization for the period

     35,320        —          —          —          35,320   

— Effect of movement in exchange rates

     (2,449     —          —          —          (2,449
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Balance as at September 30, 2012

     167,408        —          —          —          167,408   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Cost

          

Balance as at April 1, 2013

     1,107,577        375,316        13,283        137,035        1,633,211   

— Additions

     357,870        —          —          180,787        538,657   

— Capitalized during the period

     —          —          —          (106,278     (106,278

— Effect of movement in exchange rates

     (163,010     (50,158     (1,775     (21,486     (236,429
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Balance as at September 30, 2013

     1,302,437        325,158        11,508        190,058        1,829,161   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Accumulated amortization

          

Balance as at April 1, 2013

     236,828        10,521        342        —          247,691   

— Amortization for the period

     108,110        34,031        1,204        —          143,345   

— Effect of movement in exchange rates

     (36,179     (2,832     (96     —          (39,107
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Balance as at September 30, 2013

     308,759        41,720        1,450        —          351,929   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Carrying value

          

As at September 30, 2012

     262,444        —          —          191,742        454,186   

As at September 30, 2013

     993,678        283,438        10,058        190,058        1,477,232   

 

F-11


Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE UNAUDITED CONDENSED INTERIM CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

7.    Property, plant and equipment

The carrying amount can be analyzed as follows:-

 

Particulars

  Leasehold
Improvements
    Information
Technology
and Office
Equipment
    Plant &
Machinery
and Electrical
Installations
    Furniture
and
Fixtures
    Vehicles     Capital
Work in
Progress
    Total  
    (in US$)  

Cost

             

Balance as at April 1, 2012

    1,870,336        1,083,247        3,148,479        333,881        113,679        —          6,549,622   

— Additions

    64,885        215,714        66,935        1,350        —          —          348,884   

— Disposals

    (25,013     (7,795     (25,864     (10,446     (12,752     —          (81,870

— Effect of movement in  exchange rates

    (52,983     (22,935     (90,282     (10,138     (3,857     —          (180,195
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Balance as at September 30, 2012

    1,857,225        1,268,231        3,099,268        314,647        97,070        —          6,636,441   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Accumulated amortization

             

Balance as at April 1, 2012

    1,069,415        619,810        1,523,723        159,267        46,865        —          3,419,080   

— Depreciation for the  period

    241,674        104,325        216,850        19,726        7,506        —          590,081   

— Disposals

    (8,731     (6,586     (7,805     (1,993     (11,045     —          (36,160

— Effect of movement in  exchange rates

    (21,482     (14,013     (35,760     (3,910     (1,517     —          (76,682
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Balance as at September 30, 2012

    1,280,876        703,536        1,697,008        173,090        41,809        —          3,896,319   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Cost

             

Balance as at April 1, 2013

    1,973,195        1,525,559        3,236,542        307,963        109,944        —          7,153,203   

— Additions

    1,157,378        316,349        2,751,223        11,144        —          3,635,762        7,871,856   

— Capitalized during the  period

    —          —          —          —          —          (3,625,269     (3,625,269

— Effect of movement in  exchange rates

    (312,186     (217,130     (547,791     (41,623     (14,693     (440     (1,133,863
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Balance as at September 30, 2013

    2,818,387        1,624,778        5,439,974        277,484        95,251        10,053        10,265,927   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Accumulated amortization

             

Balance as at April 1, 2013

    1,507,879        779,824        1,892,120        176,863        47,435        —          4,404,121   

— Depreciation for the  period

    108,107        101,555        285,912        16,694        7,292        —          519,560   

— Effect of movement in  exchange rates

    (206,045     (108,471     (264,843     (24,336     (6,643     —          (610,338
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Balance as at September 30, 2013

    1,409,941        772,908        1,913,189        169,221        48,084        —          4,313,342   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Carrying value

             

As at September 30, 2012

    576,349        564,695        1,402,260        141,557        55,261        —          2,740,122   

As at September 30, 2013

    1,408,446        851,870        3,526,785        108,263        47,167        10,053        5,952,584   

 

F-12


Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE UNAUDITED CONDENSED INTERIM CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

8.    Trade and other receivables and other receivables due from courier agencies

8.1    Trade and other receivables

The carrying amounts of trade and other receivables are analyzed as follows:

 

     As at
March 31, 2013
    As at
September 30, 2013
 
     (in US$)  

Gross trade receivables

     2,700,013        2,922,393   

Less: Allowance for credit losses

     (15,680     (297,649
  

 

 

   

 

 

 

Net trade receivables

     2,684,333        2,624,744   
  

 

 

   

 

 

 

Security deposits

     50,176        43,471   
  

 

 

   

 

 

 
     2,734,509        2,668,215   
  

 

 

   

 

 

 

All of the Group’s trade and other receivables have been reviewed for indicators of impairment. The impaired trade receivables are mostly due from customers that are in the process of reconciling their balances with the Group.

Trade receivables

Trade receivables include, inter alia, commission portion of the consideration for sales from vendors to customers which is yet to be remitted by the courier agencies.

The movement in the allowance for credit losses can be reconciled as follows:

 

     For the Six Months Ended
September 30, 2012
    For the Six Months Ended
September 30, 2013
 
     (in US$)  

Opening balance

     16,669        15,680   

Amounts written off

     —          —     

Provision made during the period

     —          296,486   

Provisions reversed during the period

     —          —     

Effect of movement in exchange rates

     (487     (14,517
  

 

 

   

 

 

 

Closing balance

     16,182        297,649   
  

 

 

   

 

 

 

8.2    Other receivables due from courier agencies

This comprises of amounts due from the courier agencies, excluding commission income classified under trade and other receivables above, in respect of orders executed by vendors to the customers near the end of the financial year and not yet remitted to the Group.

The carrying amounts of other receivables due from courier agencies are analyzed as follows:

 

     As at
March 31, 2013
     As at
September 30, 2013
 
     (in US$)  

Gross other receivables due from courier agencies

     9,258,005         8,217,490   

Less: Allowance for credit losses

     —           (362,410
  

 

 

    

 

 

 

Net other receivables due from courier agencies

     9,258,005         7,855,080   
  

 

 

    

 

 

 

 

F-13


Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE UNAUDITED CONDENSED INTERIM CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

All of the Group’s other receivables due from courier agencies have been reviewed for indicators of impairment. The movement in the allowance for credit losses can be reconciled as follows:

 

     For the Six Months Ended
September 30, 2012
     For the Six Months Ended
September 30, 2013
 
     (in US$)  

Opening balance

     —           —     

Amounts written off

     —           —     

Provision made during the period

     —           378,239   

Provisions reversed during the period

     —           —     

Effect of movement in exchange rates

     —           (15,829
  

 

 

    

 

 

 

Closing balance

     —           362,410   
  

 

 

    

 

 

 

9.    Related party transactions

The Group’s related parties include:

 

  (i)   Person that has significant influence over the Group,

 

  (ii)   Key management personnel,

 

  (iii)   Entities exercising joint control over the Group (including entities exercising control on such entities),

 

  (iv)   Entities exercising significant influence over the Group (including entities exercising control on such entities),

 

  (v)   Entities which are jointly controlled by entities mentioned at (iii) above,

 

  (vi)   Entities under significant influence of entities mentioned at (iii) above,

 

  (vii)   Entities controlled or jointly controlled by persons mentioned at (i) and (ii) above,

 

  (viii)   Post-employment benefit plans of entities related to the Group mentioned at (iii) to (vii) above

Outstanding balances are usually settled in cash. Unless otherwise specified, loans and advances recoverable from related parties are unsecured and are repayable on demand.

Transactions with KMPs

 

     Six Months Ended
September 30, 2012
     Six Months Ended
September 30, 2013
 

Short-term employee benefits:

Salaries including bonuses*

     407,986         366,200   

Post-employment benefits: Contribution to defined contribution plans

     12,530         11,438   

Share based payments

     —           677,050   
  

 

 

    

 

 

 

Total

     420,516         1,054,688   
  

 

 

    

 

 

 

 

*   

Does not include gratuity and compensated absences as these are provided for the Group as a whole and hence individual figures cannot be determined.

 

F-14


Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE UNAUDITED CONDENSED INTERIM CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

Transactions with person that has significant influence over the Group

 

     Six Months  Ended
September 30, 2012
     Six Months Ended
September 30, 2013
 

Corporate guarantee given to banks

     7,284,648         —     

Transactions with entities exercising joint control or significant influence over the Group (including entities exercising control on such entities)

 

     Six Months  Ended
September 30, 2012
     Six Months Ended
September 30, 2013
 
     (in US$)  

Class A preference shares cancelled as per scheme of arrangement

     625,000         —     

Ordinary shares cancelled as per scheme of arrangement

     1,559,064         —     

Class A preference shares issued as per scheme of arrangement

     1,186,314         —     

Ordinary shares issued under scheme of arrangement

     1,734,475         —     

Class B preference shares cancelled as per scheme of arrangement

     2,625,000         —     

Reimbursement of expenses (received)

     3,187         —     

Reimbursement of expenses (paid)

     79,614         110,243   

Expenditure for services received

     6,917         19,406   

Loan taken

     4,370,789         14,981,641   

Loan repaid

     —           2,335,372   

Interest on financial liability at amortized cost

     1,256,762         2,205,189   

Interest income on subscription amount receivable in respect of convertible instruments issued

     244,466         2,016,927   

Issue of convertible preference shares

     —           14,999,998   

Gain on fair valuation of derivative liability

     170,000         197,142   

Loss on fair valuation of derivative liability

     —           490,209   

Corporate guarantees given to bank

     7,284,648         4,156,276   

Transactions with other related parties

 

     Six Months  Ended
September 30, 2012
     Six Months Ended
September 30, 2013
 
     (in US$)  

Loan received

     —           13,485,382   

Loan repaid

     —           13,485,382   

Commission on sale of products

     29,574         213,504   

Finance cost

     48,583         371,310   

Finance income

     23,503         21,455   

Reimbursement of expenses (received)

     15,025         65,397   

Reimbursement of expenses (paid)

     272,440         113,270   

Amount collected on behalf of

     189,883         753,223   

Expenditure for services received

     830,776         273,067   

 

F-15


Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE UNAUDITED CONDENSED INTERIM CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

Balances at the period end — entities exercising joint control or significant influence over the Group (including entities exercising control on such entities)

 

     As at
March 31, 2013
     As at
September 30, 2013
 
     (in US$)  

Trade payables

     52,811         67,261   

Subscription amount receivable — Class O preference shares

     —           568,244   

Subscription amount receivable — convertible instruments classified as equity

     8,207,934         23,447,890   

Convertible warrants classified as financial liability, net of subscription amount receivable (including derivative liability)

     3,323,504         —     

Loans taken (including interest accrued thereon)

     25,920,463         36,613,719   

Corporate guarantees given to banks

     9,192,866         4,297,958   

Balances at the period end — other related parties

 

     As at
March 31, 2013
     As at
September 30, 2013
 
     (in US$)  

Advances recoverable

     551,393         467,594   

Trade and other payables

     1,778,476         860,525   

Loans and borrowings

     —           320,179   

Balances at the year/ period end — KMPs

 

     As at
March 31, 2013
     As at
September 30, 2013
 
     (in US$)  

Trade and other payables

     313,042         183,577   

 

F-16


Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE UNAUDITED CONDENSED INTERIM CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

10.    Loss per share

Basic loss per share has been calculated using the loss attributable to shareholders of the parent company as the numerator. The following is the reconciliation of the loss attributable to ordinary shareholders used in the computation of basic loss per share for the periods ended September 30, 2012 and 2013:

 

Particulars

   Six Months  Ended
September 30, 2012
    Six Months  Ended
September 30, 2013
 
     (in US$)  

Loss after tax

     (11,339,058     (10,576,736

Less: loss attributable to holders of participating equity instruments

    

— Class A preference shares

     (3,350,402     (3,338,332

— Class G preference shares

     (1,836,287     (1,632,132
  

 

 

   

 

 

 

Loss attributable to ordinary shareholders

     (6,152,369     (5,606,272
  

 

 

   

 

 

 

The weighted average number of ordinary shares outstanding during the reporting period used as the denominator in computation of basic loss per share is as follows:

 

Particulars

   Six Months  Ended
September 30, 2012
     Six Months  Ended
September 30, 2013
 

Weighted average number of ordinary shares outstanding

     45,374,101         46,518,415   

Loss per share (basic and diluted)

 

Class of Shares

   Six Months  Ended
September 30, 2012
    Six Months  Ended
September 30, 2013
 

— Ordinary shares

     (0.14     (0.12

— Class A preference shares

     (0.14     (0.12

— Class G preference shares

     (0.14     (0.12

As at September 30, 2013, 4,861,500 (September 30, 2012: 2,172,000) employee share options/ stock appreciation rights, 19,513,708 (September 30, 2012: 12,801,477) convertible warrants, 27,700,028 (September 30, 2012: 27,700,028) Class A preference shares, 13,542,728 (September 30, 2012: 13,542,728) Class G preference shares, 11,253,235 (September 30, 2012: Nil) Class O preference shares and 3,938,632 (September 30, 2012: Nil) options to subscribe to Class O preference shares were excluded from the weighted average number of potential ordinary shares used for the calculation of diluted loss per share as their effect would have been anti-dilutive. Accordingly, the denominator used for calculating diluted loss per share has not been adjusted.

11.    Significant events during the reporting period

 

  (a)  

On April 8, 2013, the Company issued 5,251,510; 375,108 and 5,626,617 Class O Preference Shares to Orchard Centar Master Limited, Makira SP5 Limited and Network18 Holdings Limited respectively at an issue price of US$ 2.6659 per share. Further, on the same date, in consideration of the aforementioned subscription to Class O Preference Shares, the Company granted to Orchard Centar Master Limited,

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE UNAUDITED CONDENSED INTERIM CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

 

Makira SP5 Limited and Network18 Holdings Limited, an option to subscribe to 1,838,029; 1,969,316; and 131,288 Class O Preference Shares at an exercise price of US$ 2.6659 per share.

The Class O preference shares are convertible into ordinary shares in the ratio of 1:1 at the earlier of (i) 30 days prior to the occurrence of a Liquidity Event (occurrence of Initial Public Offer or offer by third party to acquire entire issued capital/Class O shares) (ii) Upon repayment of the loan received by the subsidiary of the Company under the share subscription agreement, following any liquidation, dissolution or winding up of subsidiary or (iii) at the option of Network18 Holdings Limited. The conversion ratio is subject to change so as to provide a fixed return to Class O preference shareholders in case of a liquidity event. The amount of fixed return varies depending upon the nature of the liquidity event. If no liquidity event takes place within the date of the third anniversary of the closing date, then these preference shares can be redeemed at the option of the preference shareholders at a pre-determined amount as per the share subscription agreement.

The Class O preference shares have been classified as hybrid instrument in these interim consolidated financial statements. The options given by the Company to subscribe for a fixed number of Class O preference shares at a fixed subscription price is a written call option and has been accounted for as a derivative liability. Refer note 12 for a description of the fair valuation technique and inputs used in fair valuation of the aforementioned financial instruments.

The issuance of Class O Preference Shares to Orchard Centar Master Limited and Makira SP5 Limited constituted a “liquidity event” within the meaning of certain warrant subscription agreements entered into between the Company and some of the existing shareholders. This resulted in finalization of conversion ratio of 500,000 warrants issued on March 7, 2012 and 1,202,734 warrants issued on March 19, 2013 into 3,602,423 and 4,945,506 Class A Preference Shares, respectively. Accordingly, the carrying amounts of financial liability at amortized cost and fair value of derivative liability, in respect of the convertible warrants, as at April 8, 2013 amounting to US$ 19,488,293 were derecognized and recognized in equity. Further, difference in the fair value of equity instruments and the carrying amounts of financial liability at amortized cost and derivative liability on April 8, 2013, amounting to US$ 1,095,849 has been recognized as contribution from the owners. The subscription amount receivable in respect of such warrants has been presented as an offset to equity.

 

  (b)   On July 26, 2013, TV18 Home Shopping Network Limited, Company’s subsidiary, entered into an arrangement with a bank to avail a credit facility equivalent to US$ 4,243,524, having a facility period of 48 months and carrying an interest rate 2.75% above the bank’s base rate.

12.    Fair value measurement of financial instruments

IAS 34 requires that interim financial statements include certain of the disclosures about fair value of financial instruments set out in IFRS 13 and IFRS 7 ‘Financial Instruments: Disclosures’ (IFRS 7). These disclosures include the classification of fair values within a three-Level hierarchy. The three Levels are defined based on the observability of significant inputs to the measurement, as follows:

 

   

Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities

 

   

Level 2: inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly

 

   

Level 3: unobservable inputs for the asset or liability.

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE UNAUDITED CONDENSED INTERIM CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

The following table shows the Levels within the hierarchy of financial assets and liabilities measured at fair value at September 30, 2013:

 

Recurring Fair Value Measurements

   Level 1      Level 2      Level 3      Total  
     (in US$)  

Financial liabilities

           

Convertible preference shares

     —           —           29,580,158         29,580,158   

Call option to subscribe such convertible preference shares

     —           —           1,008,000         1,008,000   
  

 

 

    

 

 

    

 

 

    

 

 

 

Total

     —           —           30,588,158         30,588,158   
  

 

 

    

 

 

    

 

 

    

 

 

 

There have been no transfers into or out of level 3 during the six months ended September 30, 2013. The Group’s finance team performs valuations of financial items for financial reporting purposes, including Level 3 fair values, in consultation with third party valuation specialists for complex valuations. Valuation techniques are selected on based the characteristics of each instrument. The valuation techniques used for instruments categorized in Levels 3 are described below:

Convertible preference shares:

The entity has used Binomial Lattice Model to measure the fair value of the convertible preference shares. As mentioned in Note 11 (a) above, the conversion ratio of convertible preference shares is subject to change so as to provide a fixed return to Class O preference shareholders in the case of liquidity event. Also the amount of fixed return varies depending on the nature of liquidity event. Further if no liquidity event takes place within the date of the third anniversary of the closing date, then these preference shares can be redeemed at the option of the preference shareholders at a pre-determined amount as per the share subscription agreements. Accordingly the valuation technique has been used to measure the fair value of convertible preference shares in all possible events and the fair value of hybrid instrument is measured at probability based weighted average of fair values in all such possible events. Group has estimated the probabilities of these events which are as follows:

 

Event/ scenarios

   Probability  

Occurrence of initial public offering (‘IPO’) within 24 months (‘Scenario 1’)

     40

Third party liquidity event with 24 months (‘Scenario 2’)

     20

Any liquidity event within 25 months to 36 months (‘Scenario 3’)

     20

No liquidity event within 36 months and Company has adequate distributable profits for redemption (‘Scenario 4’)

     10

No liquidity event within 36 months and Company does not have adequate distributable profits for redemption (‘Scenario 5’)

     10

 

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Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE UNAUDITED CONDENSED INTERIM CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

Measurement inputs include an expected conversion date, equity value on date of initial recognition and subsequent measurement, expected term of the instrument, US risk free rate (as the instrument is denominated in US$), expected dividend yield and expected volatility (based on weighted average historic volatility of comparable companies). These assumptions are summarized in the table below:

 

      Assumption  

Parameter

   Scenario 1     Scenario 2     Scenario 3  

Expected life of option (years)

     1.52        1.52        3.00   

Volatility (based on volatility of entities in similar industry)

     23.23     23.23     26.79

Risk free interest rate (United States)

     0.21     0.21     0.47

Dividend yield

     0.00     0.00     0.00

Applicable market interest rate

     18.90     18.90     18.90

Required internal rate of return

     20.00     44.00     20.00

In scenario 4 and scenario 5, the fair value has been determined by computing the present value of expected cash outflows at an interest rate of 18.90%.

Along with the assumptions mentioned above, the valuation model considered the equity value of the Group which was derived using the following assumptions:

 

Parameter

   Assumption  

Cash flow projections for 10 years

    
 
As per internal
estimates
  
  

Weighted average cost of capital

     20

Perpetuity growth rate

     5

Income tax rate

     33.99

Debt free net working capital as % of revenue

     2.8%-3.9

Sensitivity of the fair value measurement to changes in inputs:

 

   

A 5% change in volatility would have resulted in approximate change in the fair value of liability by US$ 63,000 and deficit for the period ended September 30, 2013 by US$ 51,036.

 

   

A 5% change in equity value of the Company would have resulted in approximate change in the fair value of liability by US$ 146,000 and deficit for the period ended September 30, 2013 by US$ 82,869.

 

   

A 5% change in market interest rate would have resulted in approximate change in the fair value of liability by US$ 428,025 and deficit for the period ended September 30, 2013 by US$ 44,567.

 

   

A 5% change in risk-free interest rate would not have resulted in any significant change in the fair value of liability deficit for the period ended September 30, 2013.

Convertible warrants

As mentioned in Note 11 above, the issuance of Class O preference shares to Orchard Centar Master Limited and Makira SP5 Limited constituted a liquidity event within the meaning of warrant subscription agreements between the Company and certain existing shareholders and consequently resulted in finalization of conversion ratio of the warrants issued under such agreements. The amortized cost of debt host and fair value of derivative embedded therein was remeasured on the date of finalization of conversion ratio and the carrying

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE UNAUDITED CONDENSED INTERIM CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

amounts thereof were derecognized and recognized in equity. Fair value of the embedded derivative has been determined as difference between the fair value of Class A preference shares to be issued upon exercise of those warrants and the carrying amount of financial liability at amortized cost in respect of those warrants. The assumptions used to derive the equity value of the Group have been mentioned above.

Level 3 fair value measurements

The financial instruments within this level can be reconciled from beginning to ending balances as follows:

 

     Financial Liabilities at Fair
Value Through Profit or  Loss
 
     (in US$)  

Opening balance as on April 1, 2013

     3,790,000   

(Gains)/losses (net) recognized in Condensed Statements of Comprehensive Income (Loss)

     588,159   

Purchases

     —     

Sales

     —     

Issues

     29,999,999   

Settlements

     (3,790,000
  

 

 

 

Closing balance as on September 30, 2013

     30,588,158   
  

 

 

 

Total amount of loss included in Condensed Statements of Comprehensive Income (Loss) for unrealized losses on Level 3 instruments

     588,159   

Losses on fair valuation are presented within ‘finance costs’ and gains are presented within ‘finance income’.

Fair value of financial assets and liabilities measured at amortized cost

The fair value of the financial assets and liabilities at amortized cost approximate their carrying amount.

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE UNAUDITED CONDENSED INTERIM CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

13.   The following table presents the recognized financial instruments that are offset as at September 30, 2013 and March 31, 2013:

Financial assets

 

      Amount Offset      Amount Not Offset  
      Gross
Assets
     Gross
Liabilities
    Net Amount
Presented in
the Statement
of Financial
Position
     Financial
Instruments
     Cash
Collateral
Received
     Net  

September 30, 2013

                

Other short-term financial assets

     15,862,323         (15,294,079     568,244         —           —           568,244   

Financial liabilities

 

      Amount Offset      Amount Not Offset  
      Gross
Liabilities
     Gross
Assets
     Net Amount
Presented in
the Statement
of Financial
Position
     Financial
Instruments
     Cash
Collateral
Pledged
     Net  

September 30, 2013

                 

Convertible preference shares

     29,580,158         14,790,079         14,790,079         —           —           14,790,079   

Derivative liability

     1,008,000         504,000         504,000         —           —           504,000   

March 31, 2013

                 

Convertible warrants

     16,707,628         14,523,686         2,183,942         —           —           2,183,942   

Derivative liability

     3,790,000         2,650,438         1,139,562         —           —           1,139,562   

 

14.   The aggregate difference between the transaction price and fair value of convertible preference shares on initial recognition yet to be recognized at the beginning and end of the period and a reconciliation of changes in the balance of this difference is given in the table below:

Unrealized gain/(loss)

 

     Six Months Ended
September 30, 2012
     Six Months Ended
September 30, 2013
 
     (in US$)  

Balance at beginning of period

     —           —     

New transactions

     —           1,642,000   

(Gains)/losses recognized in Statement of Comprehensive Income (Loss)

     —           (332,581
  

 

 

    

 

 

 

Balance at the end of period

     —           1,309,419   
  

 

 

    

 

 

 

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE UNAUDITED CONDENSED INTERIM CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

15.   TV18 Home Shopping Network Limited is subject to the uplinking and downlinking guidelines issued by the Ministry of Information and Broadcasting (‘MIB’), Government of India and has obtained approval from MIB dated November 23, 2007 to uplink and downlink “HomeShop18” television channel for a period of ten and five years respectively. On November 21, 2012, TV18 Home Shopping Network Limited applied for the renewal of the downlinking license for its television channel under the Downlinking Guidelines, which is currently pending for approval of the MIB. The Company does not expect any adverse impact of the pending downlinking application arising from any restriction to continue to uplink and downlink its television channel.

16.    Events subsequent to the reporting period

 

  (a)   On December 30, 2013, subsequent to 31 March, 2013, TV18 Home Shopping Network Limited issued 244,497 0.001% fully paid Compulsorily Convertible Preference Shares “CCPS” to Network18 Media & Investments Limited, the ultimate majority shareholder, at an issue price of US$ 165.17 per share (i.e. Rs. 10,200.0168 per share). The CCPS are convertible into equity shares of the subsidiary, TV18 Home Shopping Network Limited, at fair value of such equity shares at the time of conversion and hence do not satisfy the “fixed” test for classification as equity. The CCPS will be classified as financial liability in the consolidated financial statements of the Group and will be initially measured at their fair value on initial recognition.

Though the aforementioned issue price was not determined based on a fair valuation exercise, the conversion of CCPS into equity shares at fair value thereof will entitle the holder of CCPS to such proportion of the voting equity shares of the subsidiary company as the amount contributed by way of CCPS bears to the fair value of the subsidiary company on the date of such conversion.

 

  (b)   On October 1, 2013, the Company allotted 4,126,186; 375,108; and 750,216 Class O Preference Shares to GS Home Shopping Inc., Makira SP5 Limited and Network18 Holdings Limited respectively at an issue price of US$ 2.6659 per share. Further, on October 1, 2013, in consideration of the aforementioned subscription to Class O Preference Shares, the Company granted to GS Home Shopping Inc., Makira SP5 Limited and Network18 Holdings Limited, an option to subscribe to 1,444,165; 131,288; and 262,576 Class O Preference Shares.

 

For and on behalf of Board of Directors
  

Director

   Director

 

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Table of Contents

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Shareholders

NW18 HSN Holdings PLC (formerly TV18 HSN Holdings Limited)

We have audited the accompanying consolidated statements of financial position of NW18 HSN Holdings PLC (formerly TV18 HSN Holdings Limited) and its subsidiary (collectively “the Company”) as at March 31, 2012 and March 31, 2013, and the related consolidated statements of comprehensive income (loss), changes in equity (deficit) and cash flows for each of the three years in the period ended March 31, 2013. These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. We were not engaged to perform an audit of the Company’s internal control over financial reporting. Our audit included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of NW18 HSN Holdings PLC (formerly TV18 HSN Holdings Limited) and its subsidiary as at March 31, 2012 and March 31, 2013, and the results of their operations and their cash flows for each of the three years in the period ended March 31, 2013 in conformity with International Financial Reporting Standards as issued by the International Accounting Standards Board.

 

/s/ Grant Thornton India LLP

New Delhi, India

February 3, 2014

 

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Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

CONSOLIDATED STATEMENTS OF FINANCIAL POSITION

 

     Notes    As at
March 31, 2012
     As at
March 31, 2013
 
          (in US$)  

ASSETS

        

Non-current assets

        

Goodwill

   5      195,465         183,857   

Other intangible assets

   6      234,624         1,385,520   

Property, plant and equipment

   7      3,130,542         2,749,082   

Security deposits

   9.2      482,725         572,518   

Current tax assets

   11      2,162,333         3,248,725   

Other non-current assets

   10      289,076         161,923   
     

 

 

    

 

 

 

Total non-current assets

        6,494,765         8,301,625   
     

 

 

    

 

 

 

Current assets

        

Trade and other receivables

   12.1      1,107,411         2,734,509   

Other receivables due from courier agencies

   12.2      4,196,613         9,258,005   

Advances recoverable

   12.3      4,152,716         8,839,936   

Bank deposits

   9.3      680,176         64,460   

Cash and cash equivalents

   14      1,449,065         626,698   

Other current assets

   13      3,714,807         2,158,338   
     

 

 

    

 

 

 

Total current assets

        15,300,788         23,681,946   
     

 

 

    

 

 

 

Total assets

        21,795,553         31,983,571   
     

 

 

    

 

 

 

 

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Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

CONSOLIDATED STATEMENTS OF FINANCIAL POSITION—(Continued)

 

     Notes    As at
March 31, 2012
    As at
March 31, 2013
 
          (in US$)  

DEFICIT AND LIABILITIES

       

DEFICIT

       

Share capital

   16      5,390,332        3,510,447   

Share premium

        62,601,357        64,913,582   

Convertible warrants

        8,031,665        6,792,066   

Accumulated deficit

        (80,674,748     (106,434,140

Employee share based payment reserve

        4,523,218        4,867,817   

Currency translation reserve

        (1,198,258     (1,925,803

Advance against share capital

        22,230        —     
     

 

 

   

 

 

 

Total deficit

        (1,304,204     (28,276,031
     

 

 

   

 

 

 

LIABILITIES

       

Non-current liabilities

       

Employee benefits obligations

   17.2      108,747        289,429   
     

 

 

   

 

 

 

Total non-current liabilities

        108,747        289,429   
     

 

 

   

 

 

 

Current liabilities

       

Employee benefits obligations

   17.2      251,747        243,314   

Trade payables

   19.1      6,264,528        8,474,531   

Provision for expenses

        3,666,158        9,419,432   

Loans and borrowings

   9.5      11,313,068        37,759,824   

Derivative financial liabilities

   9.4      180,000        1,139,562   

Book overdraft

        575,736        1,271,772   

Current tax liabilities

        —          264,143   

Other current liabilities

   19.2      739,773        1,397,595   
     

 

 

   

 

 

 

Total current liabilities

        22,991,010        59,970,173   
     

 

 

   

 

 

 

Total liabilities

        23,099,757        60,259,602   
     

 

 

   

 

 

 

Total deficit and liabilities

        21,795,553        31,983,571   
     

 

 

   

 

 

 

(The accompanying notes are an integral part of these consolidated financial statements)

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)

 

     Notes    For the Year Ended
March 31, 2011
    For the Year Ended
March 31, 2012
    For the Year Ended
March 31, 2013
 
          (in US$)  

Revenue from operations

   15      19,193,976        24,457,696        40,686,747   

Employee benefits expense

   17      (6,250,058     (8,565,265     (9,787,971

Freight, collection and related expenses

        (6,614,492     (11,831,176     (19,511,046

Carriage fees

        (5,254,384     (6,196,806     (5,574,285

Airtime expenses

        (631,075     (264,773     (460,886

Call center expenses

        (2,026,997     (3,378,750     (2,772,228

Advertisement and business promotion expenses

        (3,854,693     (7,440,183     (11,957,270

Other operating expenses

   18      (7,357,820     (8,282,000     (10,577,441

Depreciation and amortization

   6 & 7      (989,612     (1,249,653     (1,380,133

Finance income

   20.1      1,159,520        1,092,729        1,946,209   

Finance costs

   20.2      (51,026     (884,312     (6,110,927
     

 

 

   

 

 

   

 

 

 

Loss before tax

        (12,676,661     (22,542,493     (25,499,231
     

 

 

   

 

 

   

 

 

 

Income tax expense

   21      (1,489     —          (260,161
     

 

 

   

 

 

   

 

 

 

Loss after tax

        (12,678,150     (22,542,493     (25,759,392
     

 

 

   

 

 

   

 

 

 

Other comprehensive income (loss):

         

Exchange differences on translating foreign operations

        37,375        (2,105,799     (727,545
     

 

 

   

 

 

   

 

 

 

Total comprehensive loss for the year attributable to the owners of the Company

        (12,640,775     (24,648,292     (26,486,937
     

 

 

   

 

 

   

 

 

 

Loss per share (basic and diluted)

   22      (0.18     (0.33     (0.30

(The accompanying notes are an integral part of these consolidated financial statements)

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY (DEFICIT)

 

    Share
Capital
    Share
Premium
    Convertible
Warrants(1)
    Accumulated
Deficit
    Employee
Share Based
Payment
Reserve
    Currency
Translation
Reserve
    Advance
Against
Share
Capital
    Total
Attributable
to Owners
of Parent
 
    (in US$)  

Balance as at April 1, 2010

    5,390,332        62,601,357        —          (45,454,105     2,599,180        870,166        —          26,006,930   

Exercise price for share options exercised

    —          —          —          —          —          —          825        825   

Share based payment expense

    —          —          —          —          1,354,917        —          —          1,354,917   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Transactions with owners

    —          —          —          —          1,354,917        —          825        1,355,742   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Loss for the year

    —          —          —          (12,678,150     —          —          —          (12,678,150

Other comprehensive income:

               

Exchange differences on translating foreign operation

    —          —          —          —          —          37,375        —          37,375   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total comprehensive loss for the year

    —          —          —          (12,678,150     —          37,375        —          (12,640,775
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Balance as at March 31, 2011

    5,390,332        62,601,357        —          (58,132,255     3,954,097        907,541        825        14,721,897   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Balance as at April 1, 2011

    5,390,332        62,601,357        —          (58,132,255     3,954,097        907,541        825        14,721,897   

Subscription amount towards issue of convertible instruments (net of subscription amount receivable)(2)

    —          —          7,077,930        —          —          —          —          7,077,930   

Foreign exchange loss on subscription amount receivable

    —          —          953,735        —          —          —          —          953,735   

Share based payment expense

    —          —          —          —          569,121        —          —          569,121   

Exercise price for share options exercised

    —          —          —          —          —          —          21,405        21,405   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Transactions with owners

    —          —          8,031,665        —          569,121        —          21,405        8,622,191   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Loss for the year

    —          —          —          (22,542,493     —          —          —          (22,542,493

Other comprehensive loss:

               

Exchange differences on translating foreign operation

    —          —          —          —          —          (2,105,799     —          (2,105,799
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total comprehensive loss for the year

    —          —          —          (22,542,493     —          (2,105,799     —          (24,648,292
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Balance as at March 31, 2012

    5,390,332        62,601,357        8,031,665        (80,674,748     4,523,218        (1,198,258     22,230        (1,304,204
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

F-28


Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY (DEFICIT)—(Continued)

 

    Share
Capital
    Share
Premium
    Convertible
Warrants(1)
    Accumulated
Deficit
    Employee
Share Based
Payment
Reserve
    Currency
Translation
Reserve
    Advance
Against
Share
Capital
    Total
Attributable
to Owners
of Parent
 
    (in US$)  

Balance as at April 1, 2012

    5,390,332        62,601,357        8,031,665        (80,674,748     4,523,218        (1,198,258     22,230        (1,304,204

Reorganization as per scheme of arrangement

(Refer Note 16)

    (1,888,276     1,888,276        —          —          —          —          —          —     

Interest income on subscription amount receivable

    —          —          (1,695,371     —          —          —          —          (1,695,371

Exchange loss on subscription amount receivable

    —          —          455,772        —          —          —          —          455,772   

Exercise price for share options exercised

    —          —          —          —          —          —          400        400   

Share based payment expense

    —          —          —          —          754,309        —          —          754,309   

Issue of share capital under share based payment plans

    8,391        423,949        —          —          (409,710     —          (22,630     —     
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Transactions with owners

    (1,879,885     2,312,225        (1,239,599     —          344,599        —          (22,230     (484,890
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

F-29


Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY (DEFICIT)—(Continued)

 

     Share
Capital
     Share
Premium
     Convertible
Warrants(1)
     Accumulated
Deficit
    Employee
Share Based
Payment
Reserve
     Currency
Translation
Reserve
    Advance
Against
Share
Capital
     Total
Attributable
to Owners
of Parent
 
     (in US$)  

Loss for the year

     —           —           —           (25,759,392     —           —          —           (25,759,392

Other comprehensive loss:

                     

Exchange differences on translating foreign operation

     —           —           —           —          —           (727,545     —           (727,545
  

 

 

    

 

 

    

 

 

    

 

 

   

 

 

    

 

 

   

 

 

    

 

 

 

Total comprehensive loss for the year

     —           —           —           (25,759,392     —           (727,545     —           (26,486,937
  

 

 

    

 

 

    

 

 

    

 

 

   

 

 

    

 

 

   

 

 

    

 

 

 

Balance as at March 31, 2013

     3,510,447         64,913,582         6,792,066         (106,434,140     4,867,817         (1,925,803     —           (28,276,031
  

 

 

    

 

 

    

 

 

    

 

 

   

 

 

    

 

 

   

 

 

    

 

 

 

 

(1)   During the year ended March 31, 2012, the Company issued 793,000, 475,000 and 232,000 warrants to its shareholders — Network 18 Holdings Limited, SAIF II Mauritius Company Limited and GS Home Shopping Inc. respectively. The warrants are convertible into Class A preference shares in the ratio of 1:7.31.
(2)   As per the terms of the agreement for subscription of convertible warrants, amount of US$ 6,968,335 and US$ 8,207,934 receivable from Network 18 Holdings Limited as at March 31, 2012 and March 31, 2013 respectively towards the unpaid subscription amount for the warrants has been offset against equity.

(The accompanying notes are an integral part of these consolidated financial statements)

 

F-30


Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

CONSOLIDATED STATEMENTS OF CASH FLOWS

 

     Year Ended
March 31, 2011
    Year Ended
March 31, 2012
    Year Ended
March 31, 2013
 
     (in US$)  

(A) Cash flow from operating activities

      

Loss before tax

     (12,676,661     (22,542,493     (25,499,231

Adjustments for:

      

Depreciation and amortization

     989,612        1,249,653        1,380,133   

Finance costs

     51,026        884,312        6,110,927   

Employee share based payment expense

     1,354,917        569,121        754,309   

Finance income

     (1,159,520     (1,092,729     (1,946,209

Unrealized loss on exchange rate fluctuation

     —          —          46,682   

Profit on sale of fixed assets

     —          —          (16,241

Changes in trade payables, provision for expenses and other current liabilities

     (909,587     4,506,453        9,375,184   

Changes in book overdraft

     (598,993     87,262        728,352   

Changes in trade receivables and other receivables due from courier agencies

     383,822        (2,397,717     (6,942,081

Changes in security deposits, advances recoverable, prepaid lease rentals, other short-term financial assets and other current assets

     (1,817,806     (3,373,437     (4,353,125
  

 

 

   

 

 

   

 

 

 

Cash used in operations

     (14,383,190     (22,109,575     (20,361,300

Net proceeds from the sale of short term investments

     830,117        —          —     

Taxes paid

     (861,716     (800,938     (1,207,718
  

 

 

   

 

 

   

 

 

 

Net cash used in operating activities

     (14,414,789     (22,910,513     (21,569,018
  

 

 

   

 

 

   

 

 

 

(B) Cash flow from investing activities

      

Purchase of property, plant and equipment and intangible assets (including capital advances)

     (1,555,446     (958,704     (2,276,484

Consideration for business combination

     —          (207,813     —     

Proceeds from sale of property, plant and equipment

     238        —          72,267   

Interest received

     1,442,315        372,982        121,535   

Proceeds from maturity of bank deposits

     15,133,801        4,651,912        573,846   
  

 

 

   

 

 

   

 

 

 

Net cash from/(used in) investing activities

     15,020,908        3,858,377        (1,508,836
  

 

 

   

 

 

   

 

 

 

(C ) Cash flows from financing activities

      

Proceeds from borrowings

     —          10,733,583        23,534,529   

Advance against share capital received

     825        21,405        —     

Repayment of borrowings

     (10,856     (11,219     —     

Interest paid on borrowings

     (51,026     (221,287     (1,053,626

Transaction costs of borrowings

     —          —          (154,539

Issue of convertible warrant classified as equity

     —          7,077,930        —     

Issue of convertible warrant classified as liability

     —          777,637        12,027   
  

 

 

   

 

 

   

 

 

 

Net cash (used in)/from financing activities

     (61,057     18,378,049        22,338,391   
  

 

 

   

 

 

   

 

 

 

Net change in cash and cash equivalents

     545,062        (674,087     (739,463

Cash and cash equivalents at the beginning of the year

     1,317,103        1,873,147        1,449,065   

Effect of exchange differences on cash and cash equivalents

     10,982        250,005        (82,904
  

 

 

   

 

 

   

 

 

 

Cash and cash equivalents at the end of the year

     1,873,147        1,449,065        626,698   
  

 

 

   

 

 

   

 

 

 

 

F-31


Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

CONSOLIDATED STATEMENTS OF CASH FLOWS—(Continued)

 

 

Notes:

(1)   Non-cash transaction:
  (a)   During the year ended March 31, 2011, the Company filed a scheme of arrangement (“the Scheme”) for implementing certain changes to its authorized and issued share capital. The Scheme was approved by the Hon’ble Nicosia District Court on March 15, 2011 and filed with the Registrar of Companies on May 10, 2012. As part of the Scheme, the nominal value of share capital was proposed to be reduced by US$ 1,888,275 with a corresponding credit to share premium.
  (b)   During the year ended March 31, 2013, in accordance with ESOP scheme, certain employees were allotted shares and accordingly US$ 409,710 was transferred to share premium from employee stock option reserve.
(2)   Book overdraft (referred to as “bank overdraft” in financial statements of previous years) amounting to US$ 565,635 and US$ 575,736 outstanding as on March 31, 2011 and 2012 respectively, were presented as a component of cash and cash equivalents in the consolidated financial statements for the respective years. Changes in the amount thereof are now considered as cash flows from operating activities in the above cash flow statements

 

(The accompanying notes are an integral part of these consolidated financial statements)

 

F-32


Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

1    Nature of operations

NW18 HSN Holdings Plc (Formerly TV18 HSN Holdings Ltd.) (“the Company”) was incorporated in Cyprus on April 29, 2006 under the Cyprus Companies Law, Cap 113.

NW18 HSN Holdings Plc (Formerly TV18 HSN Holdings Ltd.) through its subsidiary, TV18 Home Shopping Network Limited (hereinafter collectively referred to as “the Group”), is primarily engaged in providing a platform to vendors for the distribution of consumer goods through the television channel owned by TV 18 Home Shopping Network Limited, its website and call centers.

2    General information and statement of compliance with IFRS

The Company is a ‘Company limited by shares’ incorporated and domiciled in Cyprus. The address of the Company’s registered office and principal place of business is 10, Diomidous Street, Alphamega Akropolis Building, 3rd Floor, Office 401, 2024 Nicosia, Cyprus.

The consolidated financial statements of the Group have been prepared in accordance with International Financial Reporting Standards (“IFRS”) as issued by the International Accounting Standards Board (“IASB”).

3    Summary of significant accounting policies

3.1    Overall considerations

Since its inception, the Group has been focusing on building platforms for vendors for distribution of consumer goods. Group has invested significantly in setting up the infrastructure and its corporate brand. Accordingly, being in its early stages, the Group has experienced operating losses and negative cash flows from operations and continues to have a negative net worth. However, the ultimate majority shareholder, Network18 Media & Investments Limited, has assured continued financial support to the TV18 Home Shopping Network Limited up to and including September 30, 2014. Further, Network18 Media & Investments Limited shall also ensure that the Company does not undertake any such activities of its own which could prevent it from continuing as a going concern up to and including September 30, 2014. Based on the aforementioned, these financial statements have been prepared on a going concern basis.

The consolidated financial statements have been prepared using accounting policies specified by those IFRSs that are in effect at March 31, 2013.

The significant accounting policies that have been applied in the preparation of these consolidated financial statements are summarized below. These accounting policies have been applied in preparing the Consolidated Statements of Financial Position as at March 31, 2012 and March 31, 2013 and Consolidated Statements of Comprehensive Income (Loss), Consolidated Statements of Changes in Equity (Deficit) and Consolidated Statements of Cash flows for the year ended March 31, 2011, March 31, 2012 and March 31, 2013, hereinafter referred to as “the financial statements” or “these financial statements”.

An overview of standards, amendments and interpretations to IFRSs issued but not yet effective, and which have not been adopted early by the Group are presented in Note 3.23.

3.2    Presentation of financial statements

The financial statements are presented in accordance with IAS 1 Presentation of Financial Statements (Revised 2007). The Group has elected to present all items of income and expenses recognized in the year in a single ‘Statement of Comprehensive Income (Loss)’.

 

F-33


Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

3.3    Basis of consolidation

The Group’s consolidated financial statements include financial statements of NW18 HSN Holdings Plc (Formerly TV18 HSN Holdings Ltd.), the parent company and of its subsidiary TV18 Home Shopping Network Limited (“its Subsidiary” or “the Subsidiary”).

All transactions and balances between the Company and its subsidiary are eliminated on consolidation including unrealized gains and losses on transactions between entities within the Group. Amounts reported in the financial statements of subsidiary have been adjusted where necessary to ensure consistency with the accounting policies adopted by the Group.

3.4    Business combinations

Business combinations are accounted for using the acquisition method under the revised IFRS 3 Business Combinations (IFRS 3R). The consideration transferred by the Group to obtain control of a business is calculated as the sum of the acquisition-date fair values of assets transferred, liabilities incurred and the equity interests issued by the Group, which includes the fair value of any asset or liability arising from a contingent consideration arrangement. Acquisition costs are expensed as incurred.

The Group recognizes identifiable assets acquired and liabilities assumed, including contingent liabilities, in a business combination regardless of whether they have been previously recognized in the acquiree’s financial statements prior to the acquisition. Assets acquired and liabilities assumed are generally measured at their acquisition-date fair values.

Goodwill is stated after separate recognition of identifiable intangible assets. It is calculated as the excess of the sum of a) fair value of consideration transferred, b) the recognized amount of any non-controlling interest in the acquiree and c) acquisition-date fair value of any existing equity interest in the acquiree, over the acquisition-date fair values of identifiable net assets. Goodwill represents the future economic benefits arising from a business combination that are not individually identified and separately recognized. Goodwill is carried at cost less accumulated impairment losses.

If the fair values of identifiable net assets exceed the sum calculated above, the excess amount (i.e. gain on a bargain purchase) is recognized in profit or loss immediately.

3.5    Foreign currency translation

Functional and presentation currency

The financial statements are presented in US Dollar (“US$”) which is also the functional currency of the parent company. The functional currency of the Company has been determined as US$ since majority of the funding of the Company is denominated in US$. The functional currency of the Subsidiary is Indian Rupees (“INR”).

Foreign currency transactions and balances

Foreign currency transactions are initially recorded in the functional currency of the applicable company using the spot exchange rates prevailing on the dates of the transactions. Foreign exchange gains and losses resulting from the settlement of such transactions and from the translation of monetary items at year-end exchange rates are recognized in the profit or loss of the period in which they arise.

 

F-34


Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

Non-monetary items measured at historical cost are translated using the exchange rates at the date of the transaction. Non-monetary items measured at fair value are translated using the exchange rates at the date when fair value was determined.

Foreign operations

In the Group’s financial statements, all assets, liabilities and transactions of the Subsidiary are translated into US$ upon consolidation. The functional currency of the Subsidiary of the Group is Indian Rupees. The functional currency of entities in the Group has remained unchanged during the reporting period.

Assets and liabilities have been translated into US$ at the closing rate at the applicable statement of financial position date. Income and expenses have been translated into US$ the average rate prevailing over of the year. Exchange differences are charged/credited to Other comprehensive income and recognized in the currency translation reserve in equity.

3.6    Segment reporting

IFRS 8 “Operating Segments” requires the segment information presented in the financial statements to be that which is used internally by the chief operating decision maker to evaluate the performance of the business and decide how to allocate resources.

The Group has two channels of promoting the sales of its vendors i.e. web site (www.homeshop18.com) and television channel. The Group has identified following two operating segments:

Television (“TV”) Business — is on account of the commission income generated from the vendors based on sales through the broadcast of the television channel Home Shop 18.

Internet business — is on account of the commission income generated from the vendors based on sales through the Subsidiary’s website www.homeshop18.com.

Management monitors the operating results of the aforementioned segments separately for the purpose of making decisions about resource allocation and performance assessment. Segment performance is evaluated based on earnings before interest, tax, depreciation and amortization. The Group’s chief operating decision maker is not provided information on segment assets and liabilities and accordingly this information has not been disclosed in the footnote on segment reporting.

Segment information is presented in accordance with IFRS 8 for years ended March 31, 2011, March 31, 2012 and March 31, 2013.

3.7    Revenue

Revenue comprises agency commission earned, reimbursement of freight, collection and related expenses from vendors and sponsorship income and subscription income.

Revenue is measured by reference to the fair value of consideration received or receivable by the Group for services provided.

Agency commission revenue and reimbursement of freight, collection and related expenses are recognized when the amount of revenue can be measured reliably, collection is probable, and the costs incurred and to be

 

F-35


Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

incurred can be measured reliably. In respect of agency commission earned and reimbursement of freight, collection and related expenses from vendors, these conditions are met on delivery of products by the courier companies to the vendors’ customers in accordance with contracted terms with the vendors. In respect of revenue from sponsorship and subscription contracts, these conditions are met when the contractual obligations in respect of key milestones in such contracts are fulfilled.

3.8    Operating and other expenses

Operating and other expenses are recognized in Statement of Comprehensive Income (Loss) upon utilization of the service. Provisions in respect of gift coupons provided by the Company pursuant to a customer’s purchase of vendor’s products and redeemable on a subsequent purchase by the customer, are recognized based on past redemption rate experienced by the Company and presented under “Advertisement and business promotion expenses” in the Consolidated Statements of Comprehensive Income (Loss).

3.9    Intangible assets

Intangible assets include acquired software used in production of shows/ administration, customer interaction portals and trademarks. These are accounted for using the cost model whereby capitalized costs are amortized on a straight-line basis over their estimated useful lives, as these assets are considered to have a finite life. Residual values and useful lives are reviewed at each reporting date. In addition, they are subject to impairment testing as further discussed in Note 3.12. The useful life of intangible assets has been estimated to be 5 years.

All amortization and impairment charges (or reversals if any) are included within ‘Depreciation and amortization’.

3.10    Property, plant and equipment

Leasehold improvements, Information Technology (IT) and office equipment, plant and machinery and electrical installations, furniture and fixtures and vehicles are stated at cost of acquisition less accumulated depreciation and accumulated impairment provisions, if any.

Depreciation is recognized on a straight-line basis based on useful life to write down the cost less estimated residual value of property, plant and equipment. The periods applicable are:

 

Asset Description

   Useful Life  

IT and office equipment

     3-7 years   

Plant and machinery and electrical installations

     2-8 years   

Furniture and fixtures

     7-10 years   

Vehicles

     7 years   

Leasehold improvements are amortized over the expected useful lives of the underlying assets (determined by reference to comparable owned assets) or over the term of the lease, whichever is shorter.

Material residual value estimates and estimates of useful life are updated as required, but at least annually, whether or not the asset is revalued.

Gains or losses arising on the disposal of property, plant and equipment are determined as the difference between the disposal proceeds and the carrying amount of the assets and are recognized in the Statement of Comprehensive Income (Loss).

 

F-36


Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

3.11    Operating leases

Leases other than those which transfer substantially all the risks and benefits incidental to ownership of the leased item are treated as operating leases. Operating lease payments are recognized as an expense in the Statement of Comprehensive Income (Loss) on a straight line basis over the lease term.

3.12    Impairment testing of goodwill, intangible assets and property, plant and equipment

For the purposes of assessing impairment, assets are grouped at the lowest levels for which there are largely independent cash inflows (cash-generating units). As a result, some assets are tested individually for impairment and some are tested at cash-generating unit level. Goodwill is allocated to those cash-generating units that are expected to benefit from synergies of the related business combination and represent the lowest level within the Group at which management monitors goodwill.

Individual assets or cash-generating units are tested for impairment whenever events or changes in circumstances indicate that the carrying amount may not be recoverable. However, cash-generating units to which goodwill has been allocated are tested for impairment at least annually.

An impairment loss is recognized for the amount by which the asset’s or cash-generating unit’s carrying amount exceeds its recoverable amount, which is the higher of fair value less costs to sell and value-in-use. To determine the value-in-use, management estimates expected future cash flows from each cash-generating unit and determines a suitable interest rate in order to calculate the present value of those cash flows. The data used for impairment testing procedures are directly linked to the latest approved budget, adjusted as necessary to exclude the effects of future reorganizations and asset enhancements. Discount factors are determined individually for each cash-generating unit and reflect their respective risk profiles as assessed by management.

Impairment losses for cash-generating units reduce first the carrying amount of any goodwill allocated to that cash-generating unit. Any remaining impairment loss is charged pro rata to the assets in the cash-generating unit. With the exception of goodwill, all assets are subsequently reassessed for indications that an impairment loss previously recognized may no longer exist. An impairment charge is reversed, if the cash-generating unit’s recoverable amount exceeds its carrying amount.

3.13    Financial instruments

Financial assets and financial liabilities are recognized when the Group becomes a party to the contractual provisions of a financial instrument.

Financial assets are derecognized when the contractual rights to the cash flows from the financial asset expire, or when the financial asset and all related substantial risks and rewards are transferred.

A financial liability is derecognized when it is extinguished, discharged, cancelled or expires.

Financial assets and financial liabilities are measured initially at fair value plus transactions costs, except for financial assets and financial liabilities carried at fair value through profit or loss, which are measured initially at fair value.

If the market for a financial instrument is not active, the Company establishes fair value by using a valuation technique. Valuation techniques include using recent arm’s length market transactions between knowledgeable, willing parties, if available, reference to the current fair value of another instrument that is substantially the same,

 

F-37


Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

discounted cash flow analysis and option pricing models. The objective of using a valuation technique is to establish what the transaction price would have been on the measurement date in an arm’s length exchange motivated by normal business considerations. Fair value is estimated on the basis of the results of a valuation technique that makes maximum use of market inputs, and relies as little as possible on Company-specific inputs.

Unless the fair value of a financial instrument is evidenced by comparison with other observable current market transactions in the same instrument or based on a valuation technique whose variables include only data from observable markets, the best evidence of the fair value of that instrument at initial recognition is the transaction price (i.e. the fair value of the consideration given or received). This may result in no gain or loss being recognized on the initial recognition of a financial asset or financial liability. The unrecognized gain or loss is amortized on a straight line basis unless another rational basis reflects the nature of the financial instrument.

Financial assets and financial liabilities are measured subsequently as described below.

Financial assets

For the purpose of subsequent measurement, financial assets are classified into the following categories upon initial recognition:

 

   

Loans and receivables

 

   

Financial assets at fair value through profit or loss (“FVTPL”)

 

   

Held-to-maturity investments (“HTM”)

 

   

Available-for-sale financial assets (“AFS”).

The category determines subsequent measurement and whether any resulting income and expense is recognized in profit or loss or in other comprehensive income.

All financial assets except for those at fair value through profit or loss are subject to review for impairment at least at each reporting date. Financial assets are impaired when there is any objective evidence that a financial asset or a group of financial assets is impaired. Different criteria to determine impairment are applied for each category of financial assets, which are described below.

All income and expenses relating to financial assets that are recognized in profit or loss are presented within ‘finance costs’ or ‘finance income’, except for impairment which is presented within ‘Other operating expenses’.

Loans and receivables

Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not quoted in an active market. After initial recognition these are measured at amortized cost using the effective interest method, less provision for impairment. The Group’s cash and cash equivalents, trade and most other receivables fall into this category of financial instruments.

Individually significant receivables are considered for impairment when they are past due or when there is other objective evidence that a specific counterparty will default. Impairment of loans and receivables are recognized in the consolidated Statement of Comprehensive Income (Loss) within “Other operating expenses”.

 

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Financial assets at fair value through profit or loss

Financial assets at fair value through profit or loss include financial assets that are either classified as held for trading or that meet certain conditions and are designated at fair value through profit or loss upon initial recognition. All derivative financial instruments fall into this category, except for those designated and effective as hedging instruments, for which the hedge accounting requirements apply.

Assets in this category are measured at fair value with gains or losses recognized in profit or loss under the head finance income or finance cost. The fair values of derivative financial instruments are determined by reference to active market transactions or using a valuation technique where no active market exists.

Held-to-maturity investments

Held-to-maturity investments are non-derivative financial assets with fixed or determinable payments and fixed maturity other than loans and receivables. Investments are classified as held-to-maturity if the Group has the intention and ability to hold them until maturity.

Held-to-maturity investments are measured subsequently at amortized cost using the effective interest method. If there is objective evidence that the investment is impaired, the financial asset is measured at the present value of estimated future cash flows. Any changes to the carrying amount of the investment, including impairment losses, are recognized in profit or loss.

Available-for-sale financial assets

Available-for-sale financial assets are non-derivative financial assets that are either designated to this category or do not qualify for inclusion in any of the other categories of financial assets.

Available-for-sale financial assets are measured at fair value. Gains and losses are recognized in Statement of Comprehensive Income (Loss) and reported within the available-for-sale reserve within equity, except for impairment losses and foreign exchange differences on monetary assets, which are recognized in profit or loss. When the asset is disposed of or is determined to be impaired, the cumulative gain or loss recognized in Other comprehensive income is reclassified from the equity reserve to profit or loss and presented within the Statement of Comprehensive Income (Loss). Interest calculated using the effective interest method and dividends are recognized in profit or loss within ‘finance income’.

Financial liabilities

The Group’s financial liabilities are classified as financial liability at fair value through profit or loss ‘FVTPL’ and other financial liabilities (include borrowings and trade payables). Financial liabilities at fair value through profit or loss include financial liabilities that are either classified as held for trading or that meet certain conditions and are designated at fair value through profit or loss upon initial recognition.

Other financial liabilities are measured subsequently at amortized cost using the effective interest method. Financial liabilities held for trading or designated at fair value through profit or loss are carried subsequently at fair value with gains or losses recognized in profit or loss. All derivative financial instruments that are not designated and effective as hedging instruments are accounted for at fair value through profit or loss.

All interest-related charges are included within ‘finance costs’.

 

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Derivative financial instruments

A specific accounting treatment is required for derivatives designated as hedging instruments in cash flow hedge relationships. To qualify for hedge accounting, the hedging relationship must meet several strict conditions with respect to documentation, probability of occurrence of the hedged transaction and hedge effectiveness. All other derivative financial instruments are accounted for at fair value through profit or loss. The Group has not designated any financial instruments as hedging instruments.

Derivative financial instruments are carried at fair value determined in accordance with a valuation technique with differences in transaction price and fair value so determined recognized in profit or loss under the head finance income or finance cost.

Hybrid instruments

An embedded derivative included in a non-derivative host contract (together referred to as “hybrid instrument”) is separated from the host contract and accounted for as a derivative if, any only if:

 

  a.   the economic characteristics and risks of the embedded derivative are not closely related to the economic characteristics and risks of the host contract;

 

  b.   a separate instrument with the same terms as the embedded derivative would meet the definition of a derivative; and

 

  c.   the hybrid instrument is not measured at fair value with changes in fair value recognized in profit or loss.

If an embedded option-based derivative is separated, the host contract, a financial liability, is initially measured as the residual amount after separating the embedded derivative. The host contract is subsequently measured in accordance with the principles laid out above in ‘Financial liabilities’.

If an embedded derivative is not separated, the hybrid instrument is carried at fair value through profit or loss.

Upon finalization of the conversion ratio of convertible instrument, the related financial liability at amortized cost and derivative liability are derecognized and the carrying amounts thereof are recognized in equity. Any difference in the fair value of equity instruments on the date of finalization of conversion ratio and the carrying amounts of financial liability at amortized cost and derivative liability on that date are recognized as capital contribution or distribution, as the case may be. The subscription amount receivable in respect of such convertible instruments is presented as an offset to equity.

3.14    Income taxes

Tax expense comprises the sum of deferred tax and current tax.

Current income tax assets and/or liabilities comprise those obligations to, or claims from, revenue authorities relating to the current or prior reporting periods, that are unpaid at the reporting date. Current tax is payable on taxable profit, which differs from profit or loss in the financial statements. Calculation of current tax is based on tax rates and tax laws that have been enacted or substantively enacted by the end of the reporting period.

 

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Deferred income taxes are calculated using the liability method on temporary differences between the carrying amounts of assets and liabilities and their tax bases. However, deferred tax is not provided on the initial recognition of an asset or liability unless the related transaction is a business combination or affects tax or accounting profit. Deferred tax on temporary differences associated with investments in subsidiary is not provided if reversal of these temporary differences can be controlled by the Group and it is probable that reversal will not occur in the foreseeable future.

Deferred tax assets and liabilities are calculated, without discounting, at tax rates that are expected to apply to their respective period of realization, provided they are enacted or substantively enacted by the end of the reporting period.

Deferred tax assets are recognized to the extent that it is probable that they will be able to be utilized against future taxable income based on the Group’s forecast of future operating results which are adjusted for significant non-taxable income and expenses and specific limits to the use of any unused tax loss or credit. Deferred tax liabilities are always provided for in full.

Deferred tax assets and liabilities are offset only when the Group has a right and intention to set off current tax assets and liabilities from the same taxation authority.

Changes in deferred tax assets or liabilities are recognized as a component of tax income or expense in profit or loss, except where they relate to items that are recognized in other comprehensive income or directly in equity, in which case the related deferred tax is also recognized in other comprehensive income or equity, respectively.

3.15    Cash and cash equivalents

Cash and cash equivalents comprise cash on hand, in current accounts and deposits accounts that are readily convertible into known amounts of cash and which are subject to an insignificant risk of changes in value.

3.16    Equity, reserves and dividend payments

Share capital represents the nominal value of shares that have been issued.

Additional paid-in-capital includes any premiums received on issue of share capital and other contribution of shareholders of the Group. Any transaction costs associated with the issuing of shares are deducted from additional paid-in-capital, net of any related income tax benefits.

Foreign currency translation differences arising on the translation of the Subsidiary are included in the currency translation reserve (Refer Note 3.5).

Retained earnings include current and prior period retained profits.

All transactions with owners of the parent are recorded separately within equity.

3.17    Post-employment benefits and short-term employee benefits

Post-employment benefits

The Group provides post-employment benefits through defined contribution and defined benefit plans.

 

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A defined contribution plan is a plan under which the Group pays fixed contributions into an independent fund administered by the government. The Group has no legal or constructive obligations to pay further contributions after its payment of the fixed contribution. The contributions recognized in respect of defined contribution plans are expensed in the period that relevant employee services are rendered.

Plans that do not meet the definition of a defined contribution plan are defined benefit plans. The defined benefit plan sponsored by the Group defines the amount of benefit that an employee will receive on retirement by reference to length of service and final salary.

The liability recognized in the statement of financial position for the defined benefit plans is the present value of the defined benefit obligation (“DBO”) at the reporting date.

Management estimates the DBO annually with the assistance of independent actuaries. The estimate of its post-retirement benefit obligations is based on standard rates of inflation and mortality. It also takes into account the Group’s specific anticipation of future salary increases. Discount factors are determined close to each year-end by reference to government bonds that have terms to maturity approximating the terms of the related liability. Any actuarial gains or losses are recognized in the statement of comprehensive income/ (loss) in the period in which they arise.

Interest expenses related to DBO are included in “finance costs” in profit or loss and all other post-employment benefit expenses are included in employee benefits expense.

Short-term employee benefits

Short term employee benefits such as salaries, bonus, paid annual leave and sick leave are accrued in the year in which the associated services are rendered by employees of the Group.

3.18    Share-based employee remuneration

The Group operates equity-settled share-based remuneration plans for its employees. The Group’s Share Option Plan does not contain any options for a cash settlement. The Group’s Stock Appreciation Rights Scheme provides an option to the Company to settle share appreciation rights in cash or by the issue of shares. The Company has determined that it does not have a present obligation to settle in cash and accordingly accounts for the transaction in accordance with the requirements applicable to equity-settled share-based payment transactions.

Employee services received in exchange for the grant of any share-based payment are measured at their fair values. Where employees are rewarded using share-based payments, the fair values of employees services are determined indirectly by reference to the fair value of the equity instruments granted. This fair value is measured at the grant date.

Share-based remuneration is ultimately recognized as an expense in profit or loss with a corresponding credit to ‘Employee share based payment reserve’ within equity.

If vesting periods or other vesting conditions apply, the expense is allocated over the vesting period, based on the best available estimate of the number of share options expected to vest. Non-market vesting conditions are included in assumptions about the number of options that are expected to become exercisable. Estimates are subsequently revised, if there is any indication that the number of share options expected to vest differs from

 

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previous estimates. Any cumulative adjustment prior to vesting is recognized in the current period. No adjustment is made to any expense recognized in prior periods if share options ultimately exercised are different to that estimated on vesting.

Upon exercise of share options and issue of shares therefor, the proceeds received net of any directly attributable transaction costs up to the nominal value of the shares issued are allocated to share capital with any excess of proceeds and related amount lying to the credit of employee share based payment reserve over the nominal value is recorded in share premium.

3.19    Provisions, contingent liabilities and contingent assets

Provisions are recognized when present obligations as a result of a past event will probably lead to an outflow of economic resources from the Group and amounts can be estimated reliably. Timing or amount of the outflow may still be uncertain. A present obligation arises from the presence of a legal or constructive commitment that has resulted from past events, for example, legal disputes or onerous contracts. Provisions are not recognized for future operating losses.

Provisions are measured at the estimated expenditure required to settle the present obligation, based on the most reliable evidence available at the reporting date, including the risks and uncertainties associated with the present obligation. Provisions are discounted to their present values, where the time value of money is material.

Any reimbursement that the Group can be virtually certain to collect from a third party with respect to the obligation is recognized as a separate asset. However, this asset may not exceed the amount of the related provision.

All provisions are reviewed at each reporting date and adjusted to reflect the current best estimate.

In those cases where the possible outflow of economic resources as a result of present obligations is considered improbable or remote, no liability is recognized.

3.20    Earnings (loss) per share

Basic earnings or loss per share represents the profit or loss for the year, divided by the weighted average number of shares entitled to distribution of profits outstanding during the period.

Diluted earnings or loss per share is determined by adjusting the profit or loss attributable to shareholders entitled to distribution of profits and the weighted average number of shares outstanding for the effects of all potential dilutive shares which comprise share options granted to employees and convertible instruments issued to shareholders.

3.21    Significant management judgment in applying accounting policies

The following are significant management judgments in applying the accounting policies of the Group that have the most significant effect on the financial statements. Key estimation uncertainties are described in Note 3.22.

 

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Taxation

The assessment of the probability of future taxable income in which deferred tax assets can be utilized is based on the Company’s and its subsidiary’s latest approved budget forecast, which is adjusted for significant non-taxable income and expenses and specific limits to the use of any unused tax loss or credit. If a positive forecast of taxable income indicates the probable use of a deferred tax asset, especially when it can be utilized without a time limit, that deferred tax asset is usually recognized in full.

Determination of functional currency of the Company

The functional currency of the parent company is determined to be the currency in which funds from financing activities are generated and dividend to shareholders shall be distributed.

Recognition of exchange differences

Exchange differences arising on translation of foreign currency monetary items of the Company and translation of monetary items in foreign operations, which arise from financial instruments entered into at the same time, in contemplation of one another and with related counterparties, are assumed to be arising from a single financial instrument and accordingly eliminated in the consolidated financial statements.

3.22    Estimation uncertainty

When preparing the financial statements management undertakes a number of judgments, estimates and assumptions about recognition and measurement of assets, liabilities, income and expenses.

The actual results are likely to differ from the judgments, estimates and assumptions made by management, and will seldom equal the estimated results.

Information about significant judgments, estimates and assumptions that have the most significant effect on recognition and measurement of assets, liabilities, income and expenses are discussed below.

Share-based employee remuneration (Note 17.1)

The share options granted by the Group to its employees have been valued indirectly with respect to the fair values of the equity instruments granted, using valuation techniques. In valuing the share options, the management is required to estimate the inputs made to the valuation models. These inputs include, inter alia, fair value of the shares of the Company at the grant date, volatility of shares, risk free rate of return, dividend yield and expected life of the option.

Useful lives of depreciable assets (Note 7)

The assessment of the useful lives of these assets requires judgment. Depreciation and amortization is charged to the Statement of Comprehensive Income (Loss) based on these useful lives. This assessment requires estimation of the period over which the Group will benefit from these assets.

Assessing whether assets meet the required criteria for initial capitalization requires judgment. This requires a determination of whether the assets will result in future benefits to the Group.

 

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Defined benefit liability (Note 17.2)

Management estimates the defined benefit liability annually with the assistance of independent actuaries; however, the actual outcome may vary due to estimation uncertainties. The defined benefit liability is based on, inter alia, standard rates of inflation and mortality. It also takes into account the Group’s specific anticipation of future salary increases. Discount factors are determined close to each year-end by reference to government bond rates that have terms to maturity approximating the terms of the related liability.

Fair value measurement considerations (Note 9)

Fair value of financial instruments for which no active market exists is established using a valuation technique. Valuation techniques include, inter alia, using recent arm’s length market transactions between knowledgeable, willing parties, if available, reference to the current fair value of another instrument that is substantially the same, discounted cash flow analysis and option pricing models. In estimating the carrying amounts of financial liabilities recognized in respect of convertible warrants, management considers the probabilities of occurrence of a liquidity event, being an initial public offering by the Company or acquisition of the Company or primary issuance of securities to an external investor.

3.23    Standards, amendments and interpretations to existing standards that are not yet effective and have not been adopted early by the Group

At the date of authorization of these financial statements, certain new standards, amendments and interpretations to existing standards have been published but are not yet effective, and have not been adopted early by the Group.

Management anticipates that all of the relevant pronouncements will be adopted in the Group’s accounting policies for the first period beginning after the effective date of the pronouncement.

Information on new standards, amendments and interpretations that are expected to be relevant to the financial statements is provided below. Other than as specified below, the impact of initial application of these pronouncements is not presently reasonably estimable.

IFRS 9 Financial Instruments — Classification and Measurement

The IASB aims to replace IAS 39 ‘Financial Instruments: Recognition and Measurement’ (IAS 39) in its entirety with IFRS 9. To date, the chapters dealing with recognition, classification, measurement and derecognition of financial assets and liabilities have been issued. Chapters dealing with impairment methodology and hedge accounting are still being developed. Further, in November 2011, the IASB tentatively decided to consider making limited modifications to IFRS 9’s financial asset classification model to address application issues. The Group’s management have yet to assess the impact of this new standard on the Group’s consolidated financial statements. Management does not expect to implement IFRS 9 until it has been completed and its overall impact can be assessed. The IASB has tentatively decided to defer the mandatory effective date of IFRS 9 and that the mandatory effective date has been left open pending the finalization of the impairment and classification and measurement requirements.

 

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Consolidation standards

A package of new consolidation standards is effective for annual periods beginning or after January 1, 2013. Information on these new standards is presented below:

IFRS 10 ‘Consolidated Financial Statements’ (IFRS 10)

IFRS 10 supersedes IAS 27 ‘Consolidated and Separate Financial Statements’ (IAS 27) and SIC 12 ‘Consolidation — Special Purpose Entities’. IFRS 10 revises the definition of control and provides extensive new guidance on its application. These new requirements have the potential to affect which of the Group’s investees are considered to be subsidiaries and therefore change the scope of consolidation. However, the requirements on consolidation procedures, accounting for changes in non-controlling interests and accounting for loss of control of a subsidiary remain the same. The new standard is not expected to cause any change to the entities being consolidated in the Group.

IFRS 11 ‘Joint Arrangements’ (IFRS 11)

IFRS 11 supersedes IAS 31 ‘Interests in Joint Ventures’ (IAS 31). It aligns more closely the accounting by the investors with their rights and obligations relating to the joint arrangement. In addition, IAS 31’s option of using proportionate consolidation for joint ventures has been eliminated. IFRS 11 now requires the use of the equity accounting method, which is currently used for investments in associates. Since the Group has not entered into any joint arrangements, the new standard is not expected to cause any change to the accounting policies of the Group.

IFRS 12 Disclosure of Interests in Other Entities

IFRS 12 combines the disclosure requirements for subsidiaries, joint arrangements, associates and structured entities within a comprehensive disclosure standard.

It aims to provide more transparency on ‘borderline’ consolidation decisions and enhances disclosures about unconsolidated structured entities in which an investor or sponsor has involvement.

The Company has not early adopted IFRS 12 in these financial statements. The application of this new standard will not have any impact on recognition and measurement principles applied by the Company and will only add or modify disclosures in the financial statements.

Transition guidance for IFRS 10, 11 and 12

Subsequent to issuing the new standards the IASB made some changes to the transitional provisions in IFRS 10, IFRS 11 and IFRS 12. The guidance confirms that the entity is not required to apply IFRS 10 retrospectively in certain circumstances and clarifies the requirements to present adjusted comparatives. The guidance also makes changes to IFRS 11 and IFRS 12 which provide similar relief from the presentation or adjustment of comparative information for periods prior to the immediately preceding period. Further, it provides additional relief by removing the requirement to present comparatives for the disclosures relating to unconsolidated structured entities for any period before the first annual period for which IFRS 12 is applied. The new guidance is also effective for annual periods on or after January 1, 2013.

 

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Consequential amendments to IAS 27 ‘Separate Financial Statements’ (IAS 27) and IAS 28 ‘Investments in Associates and Joint Ventures’ (IAS 28)

IAS 27 now only addresses separate financial statements. IAS 28 brings investments in joint ventures into its scope. As mentioned above, IFRS 10 is not expected to cause any change to the entities being consolidated in the Group. Further as mentioned above, since the Group has not entered into any joint arrangements, the new standard is not expected to cause any change to the accounting policies of the Group.

IFRS 13 Fair valuation Measurement (effective for annual periods beginning on or after January 1, 2013)

IFRS 13:

 

   

Defines fair value

 

   

Sets out in a single IFRS a framework for measuring fair value

 

   

Requires disclosure about fair value measurement

IFRS 13 applies when another IFRS requires or permits fair value measurement or disclosure about fair value measurements, except for:

 

   

Shares based payment transaction within the scope of IFRS 2, Share-based Payment.

 

   

Leasing transactions within the scope of IAS 17, Leases.

 

   

Measurement that have some similarities to fair value but that are not fair value, such as “net realizable value” of Inventories as per IAS 2 or “Value in Use” as per IAS 36 Impairments of assets.

Amendment to IAS 1 Presentation of Financial statements

The amendments to IAS 1 require an entity to group items presented in consolidated statement of “Other comprehensive income” into those that, in accordance with other IFRSs;

 

  (a)   will not be reclassified subsequently to profit or loss,

 

  (b)   will be reclassified subsequently to profit or loss when specific conditions are met.

The amendments are applicable for annual periods beginning on or after July 1, 2012.

IAS 19 Employee Benefits (effective for annual periods beginning on or after January 1, 2013)

The IASB has issued an amended version of IAS 19 Employee Benefits, which includes a number of targeted improvements throughout the Standard. The main changes improve the comparability and understandability of changes arising from defined benefit plans by removing options and requiring entities to recognize changes immediately. This is intended to provide users of financial statements with a much clearer picture of an entity’s obligations resulting from the provision of defined benefit plans and how those obligations will affect the entity.

The amended version does this by:

 

   

Eliminating the ‘corridor method’ which allowed entities the option to defer the recognition of actuarial gains and losses.

 

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Streamlining the presentation of changes in assets and liabilities arising from defined benefit plans, including requiring remeasurement to be presented in other comprehensive income, thereby separating those changes from changes that many perceive to be the result of an entity’s day-to-day operations

 

   

Enhancing the disclosure requirements for defined benefit plans, providing better information about the characteristics of defined benefit plans and the risks that entities are exposed to through participation in them.

Management does not anticipate a material impact on the Group’s consolidated financial statements from these Amendments.

Offsetting Financial Assets and Financial Liabilities (Amendments to IAS 32)

The Amendments to IAS 32 add application guidance to address inconsistencies in applying IAS 32’s criteria for offsetting financial assets and financial liabilities in the following two areas:

 

   

the meaning of ‘currently has a legally enforceable right of set-off’.

 

   

that some gross settlement systems may be considered equivalent to net settlement.

These amendments are effective for annual periods beginning on or after January 1, 2014 and are required to be applied retrospectively. Management does not anticipate a material impact on the Group’s consolidated financial statements from these Amendments.

Disclosures — Offsetting Financial Assets and Financial Liabilities (Amendments to IFRS 7)

Qualitative and quantitative disclosures have been added to IFRS 7 ‘Financial Instruments: Disclosures’ (IFRS 7) relating to gross and net amounts of recognized financial instruments that are (a) set off in the statement of financial position and (b) subject to enforceable master netting arrangements and similar agreements, even if not set off in the statement of financial position. The amendments are effective for annual reporting periods beginning on or after January 1, 2013 and interim periods within those annual periods. The required disclosures should be provided retrospectively. Management shall consider making suitable disclosures where applicable upon adoption of the amendment.

IFRIC Interpretation 21 ‘Levies’

IFRIC 21 is an interpretation of IAS 37 ‘Provisions, Contingent Liabilities and Contingent Assets. It addresses accounting for liabilities for levies imposed by governments, other than income taxes, in its financial statements and in particular when an entity should recognize a liability to pay a levy. As per the interpretation, the obligating event that gives rise to a liability is the activity that triggers the payment of the levy, as identified by the legislation. It further clarifies that an entity does not have a constructive obligation to pay a levy that will be triggered by operating in a future period as a result of the entity being economically compelled to operate in that future period.

This is applicable for annual periods beginning on or after January 1, 2014 and shall be applied retrospectively. Management does not anticipate a material impact on the Group’s consolidated financial statements from application of this interpretation.

 

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Amendments to IAS 36 — Recoverable Amount Disclosures for Non-Financial Assets

These amendments address the disclosure of information about the recoverable amount of impaired assets if that amount is based on fair value less costs of disposal. It clarifies the IASB’s original intention that the scope of those disclosures is limited to the recoverable amount of impaired assets that is based on fair value less costs of disposal.

The amendment is applicable for annual periods beginning on or after 01 January 2014 and shall be applied retrospectively. Management does not anticipate a material impact on the Group’s consolidated financial statements from application of this interpretation.

Annual improvements to IFRSs 2010-2012

The IASB uses the Annual Improvements process to make necessary, but non-urgent amendments to IFRSs that are not included in any other project. These Amendments are effective for annual periods beginning on or after 01 July 2014.

 

   

IFRS 2 ‘Share-based Payment’ — following amendments have been done —

 

  -  

Clarifies the definition of ‘vesting conditions’ by defining a ‘performance condition’ and a ‘service condition’

 

  -  

Amends the definition of a ‘market condition’ to clarify that a market condition is a performance condition

 

  -  

Clarifies that a ‘market condition’ can be based on the market price (or value) of the entity’s equity instruments or the equity instruments of another entity in the same group

 

  -  

Clarifies that a share market index is a non-vesting condition because it not only reflects the performance of the entity, but also of other entities outside the group.

Management does not anticipate a material impact on the Group’s consolidated financial statements from these amendments.

 

   

IFRS 3 ‘Business Combinations’ — following amendments have been done —

 

  -  

Clarifies that the classification of contingent consideration in a business combination as either a financial liability or an equity instrument is based solely on the requirements of IAS 32 Financial Instruments: Presentation

 

  -  

States that the subsequent measurement of contingent consideration in a business combination should be measured at fair value at each reporting date and changes in fair value should be recognized in profit or loss, regardless of whether it is a financial instrument or a non-financial instrument.

The Group does not have any business combination that involves contingent consideration presently and management does not anticipate a material impact on the Group’s consolidated financial statements from application of this amendment.

 

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4    Segment Reporting

 

        For the Year Ended  
        Television     Internet     Unallocated     Total  
        March 31,
2011
    March 31,
2012
    March 31,
2013
    March 31,
2011
    March 31,
2012
    March 31,
2013
    March 31,
2011
    March 31,
2012
    March 31,
2013
    March 31,
2011
    March 31,
2012
    March 31,
2013
 
        (in US$)  

Gross transaction value(1)

      60,758,606        77,740,349        110,900,813        1,810,590        30,806,603        55,558,083        —          —          —          62,569,196        108,546,952        166,458,896   
   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Segment revenue

  (A)     18,842,528        20,494,249        32,325,753        351,448        3,963,447        8,360,994        —          —          —          19,193,976        24,457,696        40,686,747   

Direct operating expenses

                         

Freight, collection and related expenses

      6,481,566        8,393,506        13,743,675        132,926        3,437,670        5,767,371        —          —          —          6,614,492        11,831,176        19,511,046   

Call center expenses

      1,832,522        2,333,220        2,152,501        194,475        1,045,530        619,727        —          —          —          2,026,997        3,378,750        2,772,228   

Carriage fees

      5,254,384        6,196,806        5,574,285        —          —          —          —          —          —          5,254,384        6,196,806        5,574,285   

Airtime expenses

      631,075        264,773        460,886        —          —          —          —          —          —          631,075        264,773        460,886   
   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 
  (B)     14,199,547        17,188,305        21,931,347        327,401        4,483,200        6,387,098        —          —          —          14,526,948        21,671,505        28,318,445   
   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Contribution

  (C) =
(A) – (B)
    4,642,981        3,305,944        10,394,406        24,047        (519,753     1,973,896        —          —          —          4,667,028        2,786,191        12,368,302   
   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Operating expenses

                         

Employee benefits expenses(2)

      3,268,755        3,468,505        3,671,176        349,750        2,645,772        4,086,813        1,276,636        1,570,147        1,275,673        4,895,141        7,684,424        9,033,662   

Production and programming costs(3)

      1,679,117        1,645,676        1,864,689        —          94,948        38,529        —          —          —          1,679,117        1,740,624        1,903,218   

Other operating expenses(4)

      5,341,053        5,414,756        4,815,500        162,410        897,270        2,562,047        175,240        229,350        1,296,676        5,678,703        6,541,376        8,674,223   
   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 
  (D)     10,288,925        10,528,937        10,351,365        512,160        3,637,990        6,687,389        1,451,876        1,799,497        2,572,349        12,252,961        15,966,424        19,611,103   
   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Operating earnings before interest, tax, depreciation and amortization

  (E) =
(C) – (D)
    (5,645,944     (7,222,993     43,041        (488,113     (4,157,743     (4,713,493     (1,451,876     (1,799,497     (2,572,349     (7,585,933     (13,180,233     (7,242,801
   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Customer acquisition cost(5)

                         

Search engine marketing cost

      34,799        —          —          385,297        2,671,534        4,216,300        —          —          —          420,096        2,671,534        4,216,300   

Redemption of gift coupons

      2,068,613        1,401,936        859,978        56,199        1,422,369        4,800,245        —          —          —          2,124,812        2,824,305        5,660,223   

Branding

      1,309,785        581,090        544,102        —          1,363,254        1,536,645        —          —          —          1,309,785        1,944,344        2,080,747   
   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 
  (F)     3,413,197        1,983,026        1,404,080        441,496        5,457,157        10,553,190        —          —          —          3,854,693        7,440,183        11,957,270   
   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

F-50


Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

        For the Year Ended  
        Television     Internet     Unallocated     Total  
        March 31,
2011
    March 31,
2012
    March 31,
2013
    March 31,
2011
    March 31,
2012
    March 31,
2013
    March 31,
2011
    March 31,
2012
    March 31,
2013
    March 31,
2011
    March 31,
2012
    March 31,
2013
 
        (in US$)  

Segment loss

  (E) – (F)     (9,059,141     (9,206,019     (1,361,039     (929,609     (9,614,900     (15,266,683     (1,451,876     (1,799,497     (2,572,349     (11,440,626     (20,620,416     (19,200,071
   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Share based payment expense

                        (1,354,917     (569,121     (754,309

Finance income

                        1,159,520        1,092,729        1,946,209   

Finance cost

                        (51,026     (884,312     (6,110,927

Depreciation and amortization

                        (989,612     (1,249,653     (1,380,133

Remuneration to selling shareholder of acquired business

                        —          (311,720     —     
                     

 

 

   

 

 

   

 

 

 

Loss before tax as per financial statements

                        (12,676,661     (22,542,493     (25,499,231
                     

 

 

   

 

 

   

 

 

 

  

 

(1)   Gross transaction value refers to the total value of all products shipped by vendors through the Company’s platform during the relevant year, net of related returns. Of these amounts, in respect of the “Television” segment, gross transaction value of all products not delivered to the consumers by March 31, 2011, 2012 and 2013 is US$ 1,330,499, US$ 1,961,685 and US$ 1,363,101 respectively. The corresponding amounts for the “Internet” segment are US$ 207,771, US$ 636,023 and US$ 451,006 respectively. Further, in respect of the “Television” segment, gross transaction value of all products returned subsequent to the years ended March 31, 2011, 2012 and 2013 is US$ 1,012,503, US$ 1,106,401 and US$ 1,854,575 respectively. The corresponding amounts for the “Internet” segment are US$ 84,229, US$ 301,538 and US$ 327,343 respectively.
(2)   Employee benefits expenses comprise of expenses as per Note 17, excluding ‘Share based payment expense’.
(3)   Production and programming costs comprise of contracted media professionals fees, show production expenses, production consumables, studio equipment and costume hire charges, uplinking expenses and website development expenses included in ‘Other operating expenses’ as per Note 18.
(4)   Other operating expenses represent ‘Other operating expenses’ as per Statement of Comprehensive Income (Loss) excluding ‘Production and programming costs’ as per footnote 3 above.
(5)   Customer acquisition cost represents ‘Advertisement and business promotion expenses’ as per Statement of Comprehensive Income (Loss).

 

F-51


Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

Major customers

During year ended March 31, 2011, approximately 27% of Group’s revenue (for both the operating segments taken together) depended on two customers. Further, during both of the years ended March 31, 2012 and 2013, approximately 45% of Group’s revenue (for both the operating segments taken together) depended on a single customer.

5    Business combination

On June 16, 2011, TV18 Home Shopping Network Limited, subsidiary of the Company, acquired an online books portal named CoinJoos.com (‘CoinJoos’). The acquisition was made to enhance the Group’s position in books selling category. The consideration for the business combination amounting to US$ 207,814 was settled in cash.

The consideration paid is not attributable to specific identifiable assets and accordingly the aforementioned consideration has been recognized as “Goodwill” in these consolidated financial statements. Goodwill primarily related benefit of expected synergies, revenue growth and future market development. Goodwill is deductible for tax purposes.

 

     Goodwill  
     (in US$)  

Balance as at April 1, 2011

     —     

— Additions on account of business combinations

     207,814   

— Disposals

     —     

— Effect of movement in exchange rates

     (12,349
  

 

 

 

Balance as at March 31, 2012

     195,465   
  

 

 

 

Balance as at April 1, 2012

     195,465   

— Additions on account of business combinations

     —     

— Disposals

     —     

— Effect of movement in exchange rates

     (11,608
  

 

 

 

Balance as at March 31, 2013

     183,857   
  

 

 

 

Further, as per the Group’s agreement with the previous owners of CoinJoos, an amount of US$ 831,255 was payable upon achievement of certain milestones subject to continued employment of one of the previous owners of CoinJoos up to June 30, 2013. During the year ended March 31, 2012, the management estimated that the milestones as per agreement are likely to be achieved and accordingly, a part of the aforementioned amount was recognized as “employee benefits expense” up to March 31, 2012.

During the year ended March 31, 2013, certain milestones specified in the agreement to be achieved in that year, have not been achieved. Further, subsequent to March 31, 2013, milestones specified in the aforementioned agreement to be achieved by June 30, 2013 have also not been achieved. This has been considered to be information received after the reporting period about conditions that existed at the end of the reporting period. Accordingly, management has reassessed the amount of employee benefit expenses payable as at March 31, 2013 as US $137,893 representing contractual amounts due in respect of achieved milestones.

 

F-52


Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

Contribution of business acquired to the Group results

Since the Group provides a platform of sale for several product categories, it is impracticable to determine the amount of revenue and profit/loss generated from ‘books’ category. Accordingly, the Group has not disclosed the information required by paragraph B64 (q) of IFRS 3, Business Combinations.

6    Other intangible assets

The carrying amounts for the reporting periods are analyzed as follows:

 

     Computer
Software
    Customer
Interaction
Portals
     Trademarks      Intangibles
Under
Development
    Total  
     (in US$)  

Cost

            

Balance as at April 1, 2010

     123,672        —           —           —          123,672   

— Additions

     148,937        —           —           —          148,937   

— Disposals

     —          —           —           —          —     

— Effect of movement in exchange rates

     4,492        —           —           —          4,492   
  

 

 

   

 

 

    

 

 

    

 

 

   

 

 

 

Balance as at March 31, 2011

     277,101        —           —           —          277,101   
  

 

 

   

 

 

    

 

 

    

 

 

   

 

 

 

Balance as at April 1, 2011

     277,101        —           —           —          277,101   

— Additions

     135,364        —           —           —          135,364   

— Disposals

     —          —           —           —          —     

— Effect of movement in exchange rates

     (43,304     —           —           —          (43,304
  

 

 

   

 

 

    

 

 

    

 

 

   

 

 

 

Balance as at March 31, 2012

     369,161        —           —           —          369,161   
  

 

 

   

 

 

    

 

 

    

 

 

   

 

 

 

Balance as at April 1, 2012

     369,161        —           —           —          369,161   

— Additions

     758,388        374,352         13,249         866,065        2,012,054   

— Capitalized during the year

     —          —           —           (729,382     (729,382

— Disposals during the year

     —          —           —           —          —     

— Effect of movement in exchange rates

     (19,972     964         34         352        (18,622
  

 

 

   

 

 

    

 

 

    

 

 

   

 

 

 

Balance as at March 31, 2013

     1,107,577        375,316         13,283         137,035        1,633,211   
  

 

 

   

 

 

    

 

 

    

 

 

   

 

 

 

Accumulated amortization

            

Balance as at April 1, 2010

     55,968        —           —           —          55,968   

— Amortization for the year

     37,170        —           —           —          37,170   

— Disposals

     —          —           —           —          —     

— Effect of movement in exchange rates

     1,397        —           —           —          1,397   
  

 

 

   

 

 

    

 

 

    

 

 

   

 

 

 

Balance as at March 31, 2011

     94,535        —           —           —          94,535   
  

 

 

   

 

 

    

 

 

    

 

 

   

 

 

 

Balance as at April 1, 2011

     94,535        —           —           —          94,535   

— Amortization for the year

     55,320        —           —           —          55,320   

— Disposals

     —          —           —           —          —     

— Effect of movement in exchange rates

     (15,318     —           —           —          (15,318
  

 

 

   

 

 

    

 

 

    

 

 

   

 

 

 

Balance as at March 31, 2012

     134,537        —           —           —          134,537   

 

F-53


Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

     Computer
Software
    Customer
Interaction
Portals
     Trademarks      Intangibles
Under
Development
     Total  
     (in US$)  
  

 

 

   

 

 

    

 

 

    

 

 

    

 

 

 

Balance as at April 1, 2012

     134,537        —           —           —           134,537   

— Amortization for the year

     109,997        10,494         342         —           120,833   

— Disposals

     —          —           —           —           —     

— Effect of movement in exchange rates

     (7,707     27         1         —           (7,679
  

 

 

   

 

 

    

 

 

    

 

 

    

 

 

 

Balance as at March 31, 2013

     236,827        10,521         343         —           247,691   
  

 

 

   

 

 

    

 

 

    

 

 

    

 

 

 

Carrying value

             

As at March 31, 2011

     182,566        —           —           —           182,566   

As at March 31, 2012

     234,624        —           —           —           234,624   

As at March 31, 2013

     870,750        364,795         12,940         137,035         1,385,520   

The Group has contractual commitments for acquisition of intangible assets amounting to US$ Nil as at March 31, 2012 and US$ 47,248 as at March 31, 2013. Based on the Group’s detailed cash flow forecasts, which takes into account all forecast revenue and expenses, the Board believes that the Group has sufficient funds available to meet these commitments as they fall due.

 

F-54


Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

7    Property, plant and equipment

The carrying amount can be analyzed as follows:

 

Particulars

  Leasehold
Improvements
    IT and
Office
Equipment
    Plant &
Machinery
and Electrical
Installations
    Furniture
and
Fixtures
    Vehicles     Capital
Work in
Progress
    Total  
    (in US$)  

Cost

             

Balance as at April 1, 2010

    1,347,254        663,536        2,606,848        315,823        106,951        86,252        5,126,664   

— Additions

    250,808        335,679        832,516        52,086        21,672        —          1,492,761   

— Disposals/ adjustments

    —          —          (2,623     —          —          (86,252     (88,875

— Effect of movement in exchange rates

    20,065        14,349        46,079        4,563        1,630        —          86,686   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Balance as at March 31, 2011

    1,618,127        1,013,564        3,482,820        372,472        130,253        —          6,617,236   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Balance as at April 1, 2011

    1,618,127        1,013,564        3,482,820        372,472        130,253        —          6,617,236   

— Additions

    487,054        211,207        115,717        9,362        —          —          823,340   

— Disposals/adjustments

    —          —          —          —          —          —          —     

— Effect of movement in exchange rates

    (234,845     (141,524     (450,058     (47,953     (16,574     —          (890,954
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Balance as at March 31, 2012

    1,870,336        1,083,247        3,148,479        333,881        113,679        —          6,549,622   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Balance as at April 1, 2012

    1,870,336        1,083,247        3,148,479        333,881        113,679        —          6,549,622   

— Additions

    245,942        531,635        311,027        15,824        15,849        —          1,120,277   

— Disposals/ adjustments

    (32,561     (26,294     (36,695     (21,899     (12,841     —          (130,290

— Effect of movement in exchange rates

    (110,522     (63,029     (186,269     (19,843     (6,743     —          (386,406
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Balance as at March 31, 2013

    1,973,195        1,525,559        3,236,542        307,963        109,944        —          7,153,203   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Accumulated depreciation

             

Balance as at April 1, 2010

    492,576        287,638        750,910        91,835        17,942        —          1,640,901   

— Depreciation for the year

    284,391        168,515        443,622        39,361        16,553        —          952,442   

— Disposals

    —          —          (946     —          —          —          (946

— Effect of movement in exchange rates

    11,392        6,704        17,559        1,836        545        —          38,036   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Balance as at March 31, 2011

    788,359        462,857        1,211,145        133,032        35,040        —          2,630,433   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Balance as at April 1, 2011

    788,359        462,857        1,211,145        133,032        35,040        —          2,630,433   

— Depreciation for the year

    405,466        229,487        496,177        45,890        17,313        —          1,194,333   

— Disposals

    —          —          —          —          —          —          —     

— Effect of movement in exchange rates

    (124,410     (72,534     (183,599     (19,655     (5,488     —          (405,686
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Balance as at March 31, 2012

    1,069,415        619,810        1,523,723        159,267        46,865        —          3,419,080   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

Particulars

  Leasehold
Improvements
    IT and
Office
Equipment
    Plant &
Machinery
and Electrical
Installations
    Furniture
and
Fixtures
    Vehicles     Capital
Work in
Progress
     Total  
    (in US$)  

Balance as at April 1, 2012

    1,069,415        619,810        1,523,723        159,267        46,865        —           3,419,080   

— Depreciation for the year

    512,597        219,574        473,942        38,722        14,465        —           1,259,300   

— Disposals

    (11,914     (23,257     (16,235     (11,737     (11,122     —           (74,265

— Effect of movement in exchange rates

    (62,219     (36,303     (89,310     (9,389     (2,773     —           (199,994
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

    

 

 

 

Balance as at March 31, 2013

    1,507,879        779,824        1,892,120        176,863        47,435        —           4,404,121   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

    

 

 

 

Carrying value

              

As at March 31, 2011

    829,768        550,707        2,271,675        239,440        95,213        —           3,986,803   

As at March 31, 2012

    800,921        463,437        1,624,756        174,614        66,814        —           3,130,542   

As at March 31, 2013

    465,316        745,735        1,344,422        131,100        62,509        —           2,749,082   

The Group has contractual commitments for acquisition of property, plant and equipment amounting to US$ Nil as at March 31, 2012 and US$ 19,591 as at March 31, 2013. Based on the Group’s detailed cash flow forecasts, which takes into account all forecast revenue and expenses, the Board believes that the Group has sufficient funds available to meet these commitments as they fall due.

The tangible assets worth US$ Nil and US$ 2,283,766 were pledged by the Group as on March 31, 2012 and March 31, 2013 respectively towards term loan from a bank.

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

8    Operating leases as lessee

The Group’s operating lease payments are due in respect of premises taken on lease for its operations. The Group’s future minimum operating lease payments in respect of premises taken on lease are as follows:

 

     Minimum Lease Payments Due      Total  
     Within 1 Year      1 to 5 Years      After 5 Years     
     (in US$)  

March 31, 2012

     1,134,275         750,734         —           1,885,009   

March 31, 2013

     1,064,585         1,347,103         —           2,411,688   

Lease payments recognized as an expense for the years ended March 31, 2011, March 31, 2012 and March 31, 2013 amount to US$ 1,458,732, US$ 1,531,930 and US$ 1,473,839 respectively. This amount consists of minimum lease payments. No sublease payments or contingent rent payments were made or received. Assets held under lease agreements are used exclusively by the Group.

The rental contracts for the office premises have an average non-cancellable term of 3 year to 6 years.

The Group’s operating lease agreements do not contain any contingent rent clauses. Some of the operating lease agreements contain renewal and escalation clauses. None of the agreements have restrictions such as those concerning dividends, additional debt and further leasing.

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

9    Financial assets and liabilities

9.1    Categories of financial assets and liabilities

The carrying amounts presented in the statement of financial position relate to the following categories of assets and liabilities:

 

     As at
March 31, 2012
     As at
March 31, 2013
 
     (in US$)  

Financial assets

     

Loans and receivables

     

— Trade receivables

     1,100,339         2,684,333   

— Other receivables due from courier agencies

     4,196,613         9,258,005   

— Cash and cash equivalents

     1,449,065         626,698   

— Subscription amount receivable (offset against equity)

     6,968,334         8,207,934   

— Subscription amount receivable (offset against warrant liability and derivative liability)

     4,222,363         17,174,124   

— Bank deposits

     680,176         64,460   

— Security deposits

     489,797         622,694   

— Advances recoverable

     4,152,716         8,839,936   
  

 

 

    

 

 

 

Total

     23,259,403         47,478,184   
  

 

 

    

 

 

 

Financial liabilities

     

Financial liabilities measured at amortized cost:

     

Trade payables

     6,264,528         8,474,531   

Provision for expenses

     3,666,158         9,419,432   

Loans and borrowings

     15,535,431         52,283,510   

Book overdraft*

     575,736         1,271,772   
  

 

 

    

 

 

 
     26,041,853         71,449,245   

Financial liabilities at fair value through profit or loss

     

Derivative financial liabilities

     180,000         3,790,000   
  

 

 

    

 

 

 

Total

     26,221,853         75,239,245   
  

 

 

    

 

 

 

 

*   In the financial statements for the previous years, this was referred to as “bank overdraft”.

Refer Note 3.13 for a description of the accounting policies for each category of financial instruments. Information relating to fair values is presented in the related notes. The methods used to measure fair value of financial instruments measured at fair value are described in Note 9.6. A description of the Group’s risk management objectives and policies for financial instruments is given in Note 24.

Book overdraft represents cheques issued by the subsidiary without corresponding credit limits from the bank and which were cleared subsequent to the date of statement of financial position.

The carrying value of financial assets and financial liabilities is considered a reasonable approximation of fair value.

Financial assets as at March 31, 2012 and March 31, 2013 include assets worth US$ Nil and US$ 21,998,686 respectively pledged as collateral for term loan from a bank.

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

9.2    Security deposits

Interest free unsecured security deposits are placed with owners of the properties leased to the Group and with various service providers. These security deposits have been discounted to arrive at their fair values at initial recognition using applicable market interest rates. The management estimates the fair value of these deposits not to be materially different from the amounts recognized in the financial statements at amortized cost at each reporting period-end.

9.3    Bank deposits

 

     As at
March 31, 2012
     As at
March 31, 2013
 
     (in US$)  

Fixed deposits with banks

     680,176         64,460   
  

 

 

    

 

 

 
     680,176         64,460   
  

 

 

    

 

 

 

The carrying value of fixed deposits with banks is considered a reasonable approximation of fair value.

9.4    Derivative financial liabilities

The carrying amounts for the Group’s derivative financial instruments may be further analyzed as follows:

 

     As at
March 31, 2012
     As at
March 31, 2013
 
     (in US$)  

Embedded derivative in convertible instruments (net of subscription amount receivable)

     180,000         1,139,562   
  

 

 

    

 

 

 
     180,000         1,139,562   
  

 

 

    

 

 

 

The Group has issued convertible instruments which provide a minimum return to the holders of those instruments by specifying a ‘floor’ conversion ratio (Refer Note 9.5 below for details). The range of returns in excess of the ‘floor’ conversion ratio is assessed by the management as an embedded derivative which is carried at fair value with fair value changes recognized in profit or loss.

9.5    Loans and borrowings

Borrowings include the following financial liabilities measured at amortized cost:

 

     As at
March 31, 2012
     As at
March 31, 2013
 
     (in US$)  

Working capital demand loan from bank

     —           7,413,335   

Cash credit from bank

     —           2,242,084   

Term loans from related party

     10,707,022         25,001,176   

Loan from related party repayable on demand

     —           919,287   

Convertible warrants (net of subscription amount receivable)

     597,637         2,183,942   

Vehicle loan

     8,409         —     
  

 

 

    

 

 

 

Total

     11,313,068         37,759,824   
  

 

 

    

 

 

 

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

Working capital demand loan from bank and cash credit from bank outstanding as on March 31, 2013 carry an interest rate of 125% of bank’s base rate and 2.50% above bank’s base rate respectively. The loans are repayable within a period of 12 months from the date of disbursement. The loans from bank are secured by exclusive charge on current and movable fixed assets including loans and advances of the subsidiary company, TV18 Home Shopping Network Limited and corporate guarantee of Network18 Media & Investments Limited, entity exercising joint control on the Company, along with another party.

Term loans from related party outstanding as on March 31, 2013 and March 31, 2012 carry an interest rate equivalent to the prime lending rate of State Bank of India to be reset on a quarterly basis. The loans are repayable after the expiry of 36 months from the date of disbursement or upon occurrence of liquidity event (as described below), whichever is earlier and are unsecured.

The management assesses the carrying amount of these loans to be a reasonable approximation of their fair values.

Convertible warrants

On March 16, 2012 (“the closing date”), the Company issued warrants to some of its shareholders. These warrants were convertible within 12 months from the closing date into Class A preference shares at a pre-determined discount to the valuation of the Company in the event the Company undertakes an IPO or is acquired or does a primary issuance of securities to an external investor (“liquidity event”). In case the aforementioned events do not happen within the stipulated 12-month period, the warrants were convertible at a valuation to be decided amongst the shareholders. On March 19, 2013, the shareholders who subscribed to these warrants, agreed to amendments to the terms upon which the warrants were issued. Such amendments resulted in change of tenor of these warrants to 36-months or occurrence of liquidity event, whichever is earlier. Further, the warrant-holders agreed to change the conversion terms to provide for the fixed number of Class A preference shares into which warrants will convert upon occurrence of a liquidity event above a valuation threshold and a pre-determined discount to valuation of the Company at which warrants will convert and a certain number of additional shares to be issued upon occurrence of a liquidity event below that valuation threshold. The amended terms of warrants specified the pre-determined valuation mechanism which will be used to determine conversion ratio in case no liquidity event occurs during the 36 month period. The amendments also related to provisions of certain circumstances in which the shareholders shall not be obligated to convert.

Also on March 19, 2013, the Company issued warrants to one of its shareholders. These warrants are convertible into a fixed number of Class A preference shares upon occurrence of a liquidity event within 36 months from March 19, 2013 above a valuation threshold and at a pre-determined discount to the valuation of the Company at which warrants will convert upon occurrence of liquidity event below that valuation threshold. In case the liquidity event does not happen within the stipulated 36-month period, the warrants are convertible using a pre-determined valuation mechanism.

The aforementioned pre-determined discount is a form of assured return to the holders of warrants which is a non-derivative financial instrument that will be settled by the Company issuing a variable number of its own equity instruments and is classified as a financial liability at amortized cost. The financial liability is initially measured at fair value by discounting the amount equivalent to which own equity instruments will be issued by the Company, using a discount rate for an instrument without the conversion feature.

The conversion feature is assessed as an embedded derivative liability which is initially measured at fair value. Fair value of the derivative is determined on the inception using binomial lattice method. Subsequent to

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

initial recognition, derivatives are measured at fair value, and changes therein are accounted through the Statement of Comprehensive Income (Loss).

The amendments in terms of the warrants as aforementioned are determined to be a substantial modification of the terms and accordingly, the original financial liability has been extinguished and a new financial liability has been recognized. The loss on extinguishment of the original financial liability and recognition of new financial liability has been recognized in the Statement of Comprehensive Income (Loss).

The subscription amount recoverable under the warrant subscription agreements has been offset against the fair value of embedded derivative and carrying amount of financial liability at amortized cost as follows:

 

     As at
March 31, 2012
    As at
March 31, 2013
 

Loans and borrowings:

    

Convertible warrants -financial liabilities at amortized cost

     4,820,000        16,707,628   

Subscription amount receivable

     (4,222,363     (14,523,686
  

 

 

   

 

 

 

Total

     597,637        2,183,942   
  

 

 

   

 

 

 

Derivative financial liabilities:

    

Derivative financial liabilities

     180,000        3,790,000   

Subscription amount receivable

     —          (2,650,438
  

 

 

   

 

 

 

Total

     180,000        1,139,562   
  

 

 

   

 

 

 

9.6    Financial instruments measured at fair value

The following tables present financial assets and liabilities measured at fair value in the statement of financial position in accordance with the fair value hierarchy. This hierarchy groups financial assets and liabilities into three levels based on the significance of inputs used in measuring the fair value of the financial assets and liabilities. The fair value hierarchy has the following levels:

Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities;

Level 2: inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly (i.e. as prices) or indirectly (i.e. derived from prices); and

Level 3: inputs for the asset or liability that are not based on observable market data (unobservable inputs).

The level within which the financial asset or liability is classified is determined based on the lowest level of significant input to the fair value measurement.

The financial liabilities measured at fair value in the statement of financial position are grouped into the fair value hierarchy as on March 31, 2012 and March 31, 2013 as follows:

As at March 31, 2012

 

     Level 1      Level 2      Level 3      Total  
     (in US$)  

Liabilities

           

Embedded derivative in convertible instruments

     —           —           180,000         180,000   
  

 

 

    

 

 

    

 

 

    

 

 

 

Total

     —           —           180,000         180,000   
  

 

 

    

 

 

    

 

 

    

 

 

 

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

As at March 31, 2013

 

     Level 1      Level 2      Level 3      Total  
     (in US$)  

Liabilities

           

Embedded derivative in convertible instruments

     —           —           3,790,000         3,790,000   
  

 

 

    

 

 

    

 

 

    

 

 

 

Total

     —           —           3,790,000         3,790,000   
  

 

 

    

 

 

    

 

 

    

 

 

 

Refer Note 9.4 for brief description of derivatives embedded in debt instruments issued by the Group. Such derivatives are fair valued using a valuation technique which applies the following assumptions in determining the fair value of embedded derivative:

The fair value of the separable embedded derivative is measured using the binomial lattice model. Measurement inputs include an expected conversion date, business enterprise value on date of initial recognition and subsequent measurement, expected term of the instrument, US risk free rate (as the instrument is denominated in US$), expected dividend yield and expected volatility (based on weighted average historic volatility of comparable companies). These assumptions are summarized in the tables below:

Embedded derivative in warrants issued on March 16, 2012 and subsequently modified in the year ended March 31, 2013:

 

      Assumption  

Parameter

   March 31, 2012     March 31, 2013  

Expected life of option (years)

     1        1.03   

Volatility (based on volatility of entities in similar industry)

     33.94     30.47

Risk free interest rate (United States)

     0.16     0.13

Dividend yield

     0     0

Required internal rate of return

     17.14     17.04

Embedded derivative in warrants issued on March 19, 2013

 

      Assumption  

Parameter

   March 31, 2012      March 31, 2013  

Expected life of option (years)

     —           1.03   

Volatility (based on volatility of entities in similar industry)

     —           30.47

Risk free interest rate (United States)

     —           0.13

Dividend yield

     —           0

Required internal rate of return

     —           17.04

 

F-62


Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

Along with the assumptions mentioned above, the valuation model considered the equity value of the Group which was derived using the following assumptions:

 

      Assumption  

Parameter

   March 31, 2012     March 31, 2013  

Cash flow projections for 10 years

    
 
As per internal
estimates
  
  
   
 
As per internal
estimates
  
  

Weighted average cost of capital

     20     19

Perpetuity growth rate

     5     5

Income tax rate

     32.45     32.45

Debt free net working capital as % of revenue

     3     3

Losses on fair valuation of the embedded derivative are presented within ‘finance costs’.

Level 3 fair value measurements

The Group’s financial liabilities classified in Level 3 are measured using valuation techniques based on significant inputs that are not based on observable market data. The financial instruments within this level can be reconciled from beginning to ending balances as follows:

 

     Financial Liabilities at Fair
Value Through Profit or  Loss
 
     (in US$)  

Opening balance as on April 1, 2011

     —     

Gains/(losses) recognized in Statement of Comprehensive Income (Loss)

     —     

Purchases

     180,000   

Sales

     —     

Issues

     —     

Settlements

     —     
  

 

 

 

Closing balance as on March 31, 2012

     180,000   
  

 

 

 
        
     Financial Liabilities at Fair
Value Through Profit or  Loss
 
     (in US$)  

Opening balance as on April 1, 2012

     180,000   

Gains/(losses) recognized in Statement of Comprehensive Income (Loss)

     180,000   

Purchases

     —     

Sales

     —     

Issues

     3,790,000   

Settlements

     —     
  

 

 

 

Closing balance as on March 31, 2013

     3,790,000   
  

 

 

 

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

Gain recognized in Statement of Comprehensive Income (Loss) for the period is presented in ‘finance income’ and can be attributed to liabilities outstanding/not outstanding at the end of the reporting period as follows:

 

     As at March 31,
2012
     As at March 31,
2013
 
     (in US$)  

Liabilities outstanding at the end of the reporting period

     —           —     

Liabilities not outstanding at the end of the reporting period

     —           180,000   
  

 

 

    

 

 

 

Total

     —           180,000   
  

 

 

    

 

 

 

There have been no transfers into or out of level 3 in the reporting periods under review. Changing inputs to the Level 3 valuations to reasonably possible alternative assumptions would not change significantly amounts recognized in statement of comprehensive income, total assets or total liabilities or total equity.

9.7    Net gain/ (loss) in respect of financial assets and financial liabilities

Net gains/ losses in respect of each category of financial assets and liabilities are as follows:

 

     For the Year
Ended
March 31, 2011
     For the Year
Ended
March 31, 2012
     For the Year
Ended
March 31, 2013
 

Net gain/(loss) on financial liabilities measured at amortized cost

        

— Loss on substantial modification of financial liability

     —           —           (1,782,669
  

 

 

    

 

 

    

 

 

 

Total

     —           —           (1,782,669
  

 

 

    

 

 

    

 

 

 

Net gain/(loss) on financial liabilities at fair value through profit or loss

        

— Gain on fair valuation of derivative liability

     —           —           180,000   
  

 

 

    

 

 

    

 

 

 

Total

     —           —           180,000   
  

 

 

    

 

 

    

 

 

 

10    Other non-current assets

 

     As at
March 31, 2012
     As at
March 31, 2013
 
     (in US$)  
     

Prepaid lease rentals

     88,838         100,369   

Capital advances

     200,238         61,554   
  

 

 

    

 

 

 
     289,076         161,923   
  

 

 

    

 

 

 

Prepaid lease rentals are recognized at the inception of lease as the difference between security deposits paid as per lease agreement and fair value thereof. Prepaid lease rental is recognized as an expense in the Consolidated Statements of Comprehensive Income (Loss) on straight line basis over the lease term.

11    Current tax assets and Deferred tax assets and liabilities

Current tax assets

Current tax assets comprise tax deducted at source which is refundable by the revenue authorities. The same has been classified as “non-current” based on management’s expected schedule of refund process.

 

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Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

Recognized deferred tax assets and liabilities

Deferred taxes arising from temporary differences and unused tax losses can be summarized as follows:

 

Deferred Tax Liabilities (Assets) in
Respect of

   April 1,
2010
    Recognized
in Profit
and Loss
    March 31,
2011
     Recognized
in Profit
and Loss
     March 31,
2012
     Recognized
in Profit
and Loss
     March 31,
2013
 
     (in US$)  

Property, plant and equipment and intangible assets

     22,476        (22,476     —           —           —           —           —     

Loans and borrowings

     —          —          —           —           —           —           —     

Short term investments

     3,845        (3,845     —           —           —           —           —     

Disallowances under tax laws

     (26,321     26,321        —           —           —           —           —     
  

 

 

   

 

 

   

 

 

    

 

 

    

 

 

    

 

 

    

 

 

 

Total

     —          —          —           —           —           —           —     
  

 

 

   

 

 

   

 

 

    

 

 

    

 

 

    

 

 

    

 

 

 

Unrecognized Deferred Tax Assets

Deferred tax assets have not been recognized in respect of the following items:

 

Particulars

   As at
March 31, 2012
     As at
March 31, 2013
 
     (in US$)  

Deductible temporary differences

     1,252,377         3,008,884   

Unabsorbed tax loss and depreciation

     53,921,706         71,597,411   
  

 

 

    

 

 

 

Total

     55,174,083         74,606,295   
  

 

 

    

 

 

 

The carry forward tax losses as at March 31, 2013 expire as follows:

Amounts in respect of subsidiary, TV18 Home Shopping Network Limited:

 

Loss for the Tax Year Ended

   Losses With Expiry      Losses With No Expiry  
   Tax Loss      Expires On      Unabsorbed
Depreciation
 
     (in US$)  

March 31, 2007

     774,024         March 31, 2015         10,330   

March 31, 2008

     6,946,717         March 31, 2016         251,520   

March 31, 2009

     7,893,994         March 31, 2017         639,993   

March 31, 2010

     3,560,849         March 31, 2018         502,845   

March 31, 2011

     9,635,146         March 31, 2019         712,445   

March 31, 2012

     18,578,046         March 31, 2020         989,583   

March 31, 2013

     19,502,246         March 31, 2021         1,331,350   
  

 

 

       

 

 

 

Total

     66,891,022            4,438,066   
  

 

 

       

 

 

 

 

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Table of Contents

NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

Amounts in respect of the Company:

 

Loss For the Tax Year Ended

   Losses With Expiry  
   Tax Loss      Expires On  
     (in US$)  

December 31, 2008

     34,054         December 31, 2013   

December 31, 2009

     68,128         December 31, 2014   

December 31, 2010

     44,359         December 31, 2015   

December 31, 2011

     50,745         December 31, 2016   

December 31, 2012

     71,037         December 31, 2017   
  

 

 

    

Total

     268,323      
  

 

 

    

Pursuant to an amendment in income tax laws applicable to the Company, losses will be available for utilization against future taxable profits for a period of 5 years from the year to which the losses relate.

Deferred tax assets have not been recognized in respect of these losses because it is not probable at the reporting date that future taxable profit will be available against which the Group will be able to utilize the benefits of such tax losses.

12.    Trade and other receivables, other receivables due from courier agencies and advances recoverable

12.1    Trade and other receivables

The carrying amounts of trade and other receivables are analyzed as follows:

 

     As at
March 31, 2012
    As at
March 31, 2013
 
     (in US$)  

Gross trade receivables

     1,117,008        2,700,013   

Less: Allowance for credit losses

     (16,669     (15,680
  

 

 

   

 

 

 

Net trade receivables

     1,100,339        2,684,333   
  

 

 

   

 

 

 

Security deposits

     7,072        50,176   
  

 

 

   

 

 

 
     1,107,411        2,734,509   
  

 

 

   

 

 

 

Trade receivables

Trade receivables include, inter alia, commission portion of the consideration for sales from vendors to customers which is yet to be remitted by the courier agencies. The net carrying value of trade receivables is considered a reasonable approximation of fair value.

All of the Group’s trade receivables have been reviewed for indicators of impairment. The impaired trade receivables are mostly due from customers that are in the process of reconciling their balances with the Group.

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

The movement in the allowance for credit losses can be reconciled as follows:

 

     For the Year
March 31, 2011
    For the Year
March 31, 2012
    For the Year
March 31, 2013
 
     (in US$)  

Opening balance

     19,006        19,100        16,669   

Amounts written off

     115        —          —     

Provision made during the year

     —          —          —     

Provisions reversed during the year

     —          —          —     

Effect of movement in exchange rates

     (21     (2,431     (989
  

 

 

   

 

 

   

 

 

 

Closing balance

     19,100        16,669        15,680   
  

 

 

   

 

 

   

 

 

 

Security deposits

Security deposits are interest free unsecured deposits placed with owners of the properties leased to the Group and other service providers.

The management assesses the fair value of these financial assets not to be materially different from the amounts recognized in the financial statements.

12.2    Other receivables due from courier agencies

This comprises of amounts due from the courier agencies, excluding commission income classified under trade and other receivables above, in respect of orders executed by vendors to the customers near the end of the financial year and not yet remitted to the Group.

An analysis of net unimpaired trade receivables and other receivables due from courier agencies that are past due is given in Note 24.

12.3    Advances recoverable

 

     As at
March 31, 2012
     As at
March 31, 2013
 
     (in US$)  

Advances to vendors

     3,244,077         8,511,574   

Interest receivable

     747,496         —     

Other advances recoverable

     161,143         328,362   
  

 

 

    

 

 

 
     4,152,716         8,839,936   
  

 

 

    

 

 

 

Advances are given to vendors to provide working capital to facilitate their growing sales through the Group’s platform.

The management assesses the fair value of these financial assets not to be materially different from the amounts recognized in the financial statements.

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

13.    Other current assets

 

     As at
March 31, 2012
     As at
March 31, 2013
 
     (in US$)  

Input tax receivables

     2,801,434         1,172,977   

Prepaid expenses

     913,373         985,361   
  

 

 

    

 

 

 

Total

     3,714,807         2,158,338   
  

 

 

    

 

 

 

Input tax receivable

Input tax receivables represent service tax paid on input services consumed by the Company and eligible for utilization towards discharge of service tax liability in respect of services rendered by the Company. The Company expects the utilization of outstanding balance as at each date of statement of financial position within twelve months thereof.

14.    Cash and cash equivalents

Cash and cash equivalents include the components as follows: -

 

     As at
March 31, 2012
     As at
March 31, 2013
 
     (in US$)  

Cash in hand

     1,106         4,392   

Cash in current accounts

     1,372,251         607,740   

Cash in deposit accounts

     75,708         14,566   
  

 

 

    

 

 

 

Total

     1,449,065         626,698   
  

 

 

    

 

 

 

The carrying value of cash and cash equivalents is considered a reasonable approximation of fair value.

15.    Revenue from operations

 

     For the Year
Ended

March 31, 2011
     For the Year
Ended

March 31, 2012
     For the Year
Ended

March 31, 2013
 
     (in US$)  

Commission on sale of products

     13,624,153         18,570,200         32,649,760   

Reimbursement of freight, collection and related expenses

     5,454,594         5,837,621         7,814,104   

Sponsorship income

     102,288         48,836         222,883   

Subscription income

     12,941         1,039         —     
  

 

 

    

 

 

    

 

 

 

Total

     19,193,976         24,457,696         40,686,747   
  

 

 

    

 

 

    

 

 

 

16.    Share capital

The share capital of NW18 HSN Holdings Plc (Formerly TV18 HSN Holdings Ltd.) consists of:

 

   

Ordinary shares with a par value of US$ 0.04 per share.

 

   

Preference shares — Class A with a par value of US$ 0.04 per share

 

   

Preference shares — Class B with a par value of US$ 0.04 per share (up to May 10, 2012)

 

   

Preference shares — Class G with a par value of US$ 0.04 per share

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

Rights, preferences and restrictions attached to each class of shares:

Preference shares are entitled to fixed cumulative dividend at the rate of 0.001% per annum.

Further, all shareholders are equally eligible to receive dividends and represent one vote at the shareholders’ meeting of NW18 HSN Holdings Plc (Formerly TV18 HSN Holdings Ltd.).

Upon any liquidation, dissolution, or winding up of the Company, one of the shareholders holding certain Class A preference shares is entitled to be paid out of the assets of the Company prior to any distribution to the holders of the Equity shares or other Preference shareholders, an amount equal to the original issue price plus all declared and unpaid dividends on the Preference shares (as adjusted for any stock dividends, combinations, splits, recapitalizations and the like with respect to such shares) for each outstanding Preference share. Remaining amounts, if any, shall be distributed among all of the holders of the Preference Shares and the Equity Shares (and in respect of the Preference Shares on an “as if converted into Equity Shares” basis).

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

The total number of shares of the Company for each class of share as on each statement of financial position date is summarized as follows:

 

     Year Ended
March 31, 2012
     Year Ended
March 31, 2013
 

Ordinary shares

     

Total number of authorized shares

     80,900,000         80,900,000   

Shares issued and fully paid up:

     

Beginning of the year

     41,923,401         41,923,401   

Shares issued under scheme of arrangement*

     —           43,361,863   

Shares issued under share-based payment plans

     —           209,750   

Shares cancelled under scheme of arrangement*

     —           (38,976,599

Shares issued and fully paid

     41,923,401         46,518,415   

Shares reserved for issue under share based payments

     2,733,482         5,257,214   

Nominal value of ordinary shares (in US$)

     1,676,936         1,860,737   

Preference shares — Class A

     

Total number of authorized shares

     32,875,000         98,500,000   

Shares issued and fully paid up:

     

Beginning of the year

     13,667,182         13,667,182   

Shares issued under scheme of arrangement*

     —           29,657,846   

Shares cancelled under scheme of arrangement*

     —           (15,625,000

Shares issued and fully paid

     13,667,182         27,700,028   

Shares reserved for issue under convertible warrants (excluding warrants classified as financial liability)

     1,500,000         10,965,000   

Nominal value of Class A preference shares (in US$)

     546,687         1,108,001   

Preference shares — Class B

     

Total number of authorized shares

     65,625,000         —     

Shares issued and fully paid up:

     

Beginning of the year

     65,625,000         65,625,000   

Shares cancelled under scheme of arrangement*

     —           (65,625,000

Shares issued and fully paid

     65,625,000         —     

Nominal value of Class B preference shares (in US$)

     2,625,000         —     

Preference shares — Class G

     

Total number of authorized shares

     14,000,000         14,000,000   

Shares issued and fully paid

     13,542,728         13,542,728   

Nominal value of Class G preference shares (in US$)

     541,709         541,709   

Nominal value of share capital (in US$)

     5,390,332         3,510,447   

Class A and G preference shares are convertible into ordinary shares of the Company in the ratio of 1:1.

 

 

*   During the year ended March 31, 2011, the Company filed a scheme of arrangement (“the Scheme”) for implementing certain changes to its authorized and issued share capital. The Scheme was approved by the Hon’ble Nicosia District Court on March 15, 2011 and filed with the Registrar of Companies on May 10, 2012. As part of the Scheme, the nominal value of share capital was reduced by US$ 1,888,276 with a corresponding credit to share premium.

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

17.     Employee benefits expense

Expenses recognized for employee benefits are analyzed below:

 

     For the Year Ended
March 31, 2011
     For the Year Ended
March 31, 2012
     For the Year Ended
March 31, 2013
 
     (in US$)  

Salaries, wages, allowances and bonus

     4,397,614         7,345,852         8,121,094   

Employee share based payment expense

     1,354,917         569,121         754,309   

Staff welfare expenses

     136,320         190,933         272,005   

Contribution to defined contribution plans

     221,431         332,177         433,058   

Other employee benefits

     139,776         127,182         207,505   
  

 

 

    

 

 

    

 

 

 

Total

     6,250,058         8,565,265         9,787,971   
  

 

 

    

 

 

    

 

 

 

17.1    Share based employee remuneration

TV18 HSN Holdings Limited Share Option Plan 2008

The Company has implemented an equity-settled employee share based payment arrangement by offering share options to the employees of its subsidiary company in India viz. TV18 Home Shopping Network Limited.

In 2008, the Company established a share option program in Cyprus, named the TV18 HSN Holdings Limited Employee Stock Option Plan, 2008 (“ESOP 2008”), which was approved by the shareholders of the Company vide shareholders resolution dated April 7, 2008. The ESOP 2008 entitles the eligible employees to purchase ordinary shares of the Company. A description of this share based payment arrangement of the Company is given below:

 

Exercise price

   The exercise price in respect of the options shall be decided by the Compensation Committee

Vesting conditions

  

Options granted till October 22, 2010:

 

Graded vesting — 25% on the expiry of one year from the grant date, 25% on the expiry of two years from the grant date, 25% on the expiry of three years from the grant date and 25% on the expiry of four years from the grant date.

 

Options granted after October 22, 2010:

 

Options will vest on the expiry of one year from the grant date.

Exercise Period

   The options can be exercised within a period of 48 months from the date of vesting.

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

The number and weighted average exercise price of share options are as follows:

 

Particulars

   Options (Nos.)      Weighted
Average Exercise
Price (US$)
 

Year ended March 31, 2012

     

Outstanding as at April 1, 2011

     2,399,000         0.12   

Granted

     45,000         0.10   

Forfeited

     72,500         0.17   

Exercised

     194,500         0.10   

Outstanding as at March 31, 2012

     2,177,000         0.12   

Exercisable as at March 31, 2012

     2,002,000         0.11   

Weighted average remaining contractual life (in years)

     2.5      

Year ended March 31, 2013

     

Outstanding as at April 1, 2012

     2,177,000         0.12   

Granted

     —           —     

Forfeited

     13,250         0.10   

Exercised

     7,750         0.10   

Outstanding as at March 31, 2013

     2,156,000         0.12   

Exercisable as at March 31, 2013

     2,068,500         0.12   

Weighted average remaining contractual life (in years)

     1.5      

The weighted average equity value of the Company close to the date of options exercised during the year ended March 31, 2012 and March 31, 2013 was US$ 2.33 and US$ 2.00 respectively.

The total amount to be expensed over the vesting period is determined by reference to the fair value of the options granted. The fair values of options granted were determined using Black-Scholes option pricing model that takes into account factors specific to the share incentive plans along with other external inputs. Expected volatility has been determined by reference to the average volatility for comparable companies for corresponding option term. The following principal assumptions were used in the valuation:

Year ended March 31, 2011

 

Particulars

                              

Grant Date

   August 4, 2010     January 4, 2011  

Vesting Date

   August 4, 2011     August 3, 2012     August 3, 2013     August 4, 2014     January 4, 2012  

Options granted

     80,000        80,000        80,000        80,000        299,000   

Fair value of option at grant date (US$)

     2.06        2.06        2.06        2.07        2.11   

Weighted average equity value (US$)

     2.13        2.13        2.13        2.13        2.20   

Exercise price (US$)

     0.09        0.09        0.09        0.09        0.10   

Expected volatility

     74.97     70.55     67.31     66.18     59.01

Option life (in years)

     5.00        6.00        7.00        8.00        5.00   

Dividend yield

     0     0     0     0     0

Risk-free interest rate

     1.61     1.96     2.32     2.53     2.01

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

Year ended March 31, 2012

 

Particulars

            

Grant Date

   April 29, 2011     February 3, 2012  

Vesting Date

   April 29, 2012     February 3, 2013  

Options granted

     32,000        13,000   

Fair value of option at grant date (US$)

     1.86        2.25   

Weighted average equity value (US$)

     1.95        2.33   

Exercise price (US$)

     0.10        0.09   

Expected volatility

     57.93     59.35

Option life (in years)

     5        5   

Dividend yield

     0.00     0.00

Risk-free interest rate

     1.97     0.77

Note: The shareholders of the Company vide resolution dated October 22, 2010 altered the vesting and exercise period for options granted to 6 eligible employees (1,790,000 options). Accordingly, all options vested immediately and the eligible employees were permitted to exercise all the options granted to them within a period of 48 months from date of vesting.

The modification did not result in any incremental fair value granted. For the purpose of determining how the incremental fair value was measured, following principal assumptions were used:

 

     Pre-modification     Post-modification  

Grant Date

  April 9, 2008     August 4, 2010     April 9, 2008     August 4, 2010  

Modification Date

  October 22, 2010     October 22, 2010  

Options granted

    392,500        392,500        392,500        392,500        55,000        55,000        55,000        55,000        1,570,000        220,000   

Equity value (US$)

    2.22        2.22        2.22        2.22        2.22        2.22        2.22        2.22        2.22        2.22   

Exercise price (US$)

    0.11        0.11        0.11        0.11        0.43        0.43        0.43        0.43        0.11        0.43   

Term (years)

    2.5        3.5        4.5        5.5        4.8        5.8        6.8        7.8        1.5        3.8   

Volatility

    77.03     67.61     60.43     74.40     60.34     72.68     69.40     67.45     44.96     65.16

Risk free Rate (US)

    0.43     0.67     0.98     1.31     1.08     1.42     1.78     2.04     0.27     0.77

Dividend rate

    0     0     0     0     0     0     0     0     0     0

Changes in the assumptions related to pre-modification and post-modification volatility and risk free rate are primarily attributable to the modification of ESOP 2008 in respect of the vesting period.

TV18 HSN Employee Stock Appreciation Right Scheme 2012:

The Board of Directors, vide written resolution dated August 6, 2012, adopted a Stock Appreciation Rights Scheme named the TV18 HSN Holdings Limited Stock Appreciation Rights Scheme, 2012 (‘SARs Scheme’) that allows the Company to grant stock appreciation rights to the eligible employees of the Company and its subsidiaries, whether working in India or out of India. The SARs Scheme will be administered by a Compensation Committee of the Board of Directors of the Company.

As per the terms of the SARs Scheme, each stock appreciation right may be settled either in cash or by the issue of shares at the sole option of the Compensation Committee.

The Compensation Committee is entitled to determine the vesting schedule for stock appreciation rights as the committee deems fit. Stock appreciation rights that are not exercised within the applicable exercise period

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

will automatically lapse. The stock appreciation rights granted under the SARs Scheme can be exercised within a period of 48 months from vesting date. In case of staggered vesting (as determined by the Compensation Committee), the period of 48 months shall be considered from each vesting date. The stock appreciation rights can be exercised only after a liquidity event (as defined in the SARs Scheme) and in the absence of a liquidity event during the exercise period, stock appreciation rights granted shall automatically lapse.

A description of this share based payment arrangement of the Company is given below:

 

Exercise price

   The exercise price in respect of the options shall be decided by the Compensation Committee

Vesting conditions

  

250,000 rights on the grant date

605,000 rights on the expiry of one year from the grant date

685,000 rights on the expiry of two years from the grant date

365,000 rights on the expiry of three years from the grant date

355,000 rights on the expiry of four years from the grant date

The SARs vested as per schedule above can be exercised subject to the liquidity event being achieved.

Exercise Period

   In the case of liquidity event being achieved pursuant to initial public offering of Company’s shares, SARs can be exercised within a period of 48 months from the date the shares are first traded on a stock exchange. In case of liquidity event being achieved pursuant of the acquisition of the Company, SARs are to be mandatorily exercised.

The number and weighted average exercise price of stock appreciation rights are as follows:

 

Particulars

   Rights (Nos.)      Weighted
Average Exercise
Price (US$)
 

Year ended March 31, 2013

     

Outstanding as at April 1, 2012

     —           —     

Granted

     2,260,000         0.88   

Forfeited

     50,000         1.37   

Exercised

     —           —     

Outstanding as at March 31, 2013

     2,210,000         0.87   

Exercisable as at March 31, 2013

     —           —     

Weighted average remaining contractual life (in years)

     5.8      

The total amount to be expensed over the vesting period is determined by reference to the fair value of the stock appreciation rights granted. The fair values of stock appreciation rights granted were determined using Black-Scholes option pricing model that takes into account factors specific to the share incentive plans along with other external inputs. Expected volatility has been determined by reference to the average volatility for comparable companies for corresponding term of stock appreciation rights.

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

The following principal assumptions were used in the valuation for 90,000 stock appreciation rights:

 

Grant Date

   November 2, 2012  

Vesting Date*

   November 2,
2012
    November 2,
2013
    November 2,
2014
    November 2,
2015
    November 2,
2016
 

Options granted

     10,000        22,500        22,500        22,500        12,500   

Fair value of option at grant date (US$)

     1.82        1.82        1.82        1.82        1.83   

Weighted average equity value (US$)

     1.94        1.94        1.94        1.94        1.94   

Exercise price

     0.13        0.13        0.13        0.13        0.13   

Expected volatility

     55.81     55.81     53.71     51.72     54.11

Option life (in years)

     5.41        5.41        6        7        8   

Dividend yield

     0.00     0.00     0.00     0.00     0.00

Risk-free interest rate

     0.79     0.79     0.94     1.15     1.34

The following principal assumptions were used in the valuation for 1,370,000 stock appreciation rights:

 

Grant Date

   November 2, 2012  

Vesting Date*

   November 2,
2013
    November 2,
2014
    November 2,
2015
    November 2,
2016
 

Options granted

     342,500        342,500        342,500        342,500   

Fair value of option at grant date (US$)

     1.13        1.14        1.18        1.26   

Weighted average equity value (US$)

     1.94        1.94        1.94        1.94   

Exercise price

     1.37        1.37        1.37        1.37   

Expected volatility

     55.81     53.71     51.72     54.11

Option life (in years)

     5.41        6        7        8   

Dividend yield

     0.00     0.00     0.00     0.00

Risk-free interest rate

     0.79     0.94     1.15     1.34

The following principal assumptions were used in the valuation for 800,000 stock appreciation rights:

 

Grant Date

   November 2, 2012  

Vesting Date*

   November 2,
2012
    November 2,
2013
    November 2,
2014
 

Options granted

     240,000        240,000        320,000   

Fair value of option at grant date (US$)

     1.82        1.82        1.82   

Weighted average equity value (US$)

     1.94        1.94        1.94   

Exercise price

     0.13        0.13        0.13   

Expected volatility

     55.81     55.81     53.71

Option life (in years)

     5.41        5.41        6   

Dividend yield

     0.00     0.00     0.00

Risk-free interest rate

     0.79     0.79     0.94

 

*   Vested SARs can be exercised subject to the liquidity event being achieved.

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

17.2    Employee benefits obligations

The liabilities recognized for post-employment and other long term employee benefits in the statement of financial position consist of the following amounts:

 

     As at
March 31, 2012
     As at
March 31, 2013
 
     (in US$)  

Non-current:

     

Defined benefit plans

     108,747         289,429   
  

 

 

    

 

 

 
     108,747         289,429   
  

 

 

    

 

 

 

Current:

     

Defined benefit plans

     102,499         12,399   

Other short-term employee benefits

     149,248         230,915   
  

 

 

    

 

 

 
     251,747         243,314   
  

 

 

    

 

 

 

Total

     360,494         532,743   
  

 

 

    

 

 

 

The current portion of these liabilities represents the Group’s obligations to its current and former employees that are expected to be settled during the period of 12 months following the statement of financial position date. Other long-term employee obligations arise from accrued holiday entitlement at the reporting date.

Defined benefit plans — Gratuity

The Group provides gratuity benefit to its employees working in India. The gratuity plan is a defined benefit plan that, at retirement or termination of employment, provides eligible employees with a lump sum payment, which is a function of the last drawn salary and completed years of service. The liability recognized in the statements of financial position in respect of gratuity plan is the present value of the defined benefit obligation at the year-end less the fair value of plan assets, if any, together with adjustments for unrecognized past-service costs. The defined benefit obligation is calculated annually by an independent actuary using projected unit credit method. The present value of the defined benefit obligation is determined by discounting the estimated future cash outflows based on management’s assumptions. This discount rate is based upon the market yield available on government bonds with a term that matches that of the liabilities. The salary increase takes into account inflation, seniority, promotion and other relevant factors.

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

Changes in the present value of the defined benefit obligation with respect to gratuity are as follows:

 

     As at
March 31, 2012
    As at
March 31, 2013
 
     (in US$)  

Reconciliation of funded status

    

A. Change in benefit obligations

    

Opening balance of defined benefits obligations

     150,459        211,246   

Interest cost

     11,870        15,855   

Current service cost

     72,836        94,320   

Benefits paid

     (1,330     (16,201

Actuarial loss

     1,631        8,888   

Exchange difference

     (24,220     (12,280
  

 

 

   

 

 

 

Closing balance of defined benefits obligations

     211,246        301,828   
  

 

 

   

 

 

 

B. Defined benefit obligations

     211,246        301,828   
  

 

 

   

 

 

 

Classified as:

    

Non-current liability

     108,747        289,429   

Current liability

     102,499        12,399   
  

 

 

   

 

 

 

 

     Year Ended
March 31, 2011
     Year Ended
March 31, 2012
     Year Ended
March 31, 2013
 

C. Amounts recognized in the Statement of Comprehensive Income (Loss)

        

Current service cost

     53,911         72,836         94,320   

Interest cost

     5,912         11,870         15,855   

Total actuarial loss/ (gain) recognized in the year

     18,398         1,631         8,888   
  

 

 

    

 

 

    

 

 

 

Expense recognized in the Statement of Comprehensive Income (Loss)

     78,221         86,337         119,063   
  

 

 

    

 

 

    

 

 

 

Interest costs have been included in ‘Finance costs’ (Refer Note 20.2). All other expenses summarized above were included within ‘employee benefits expense’.

For determination of the gratuity obligation, the following actuarial assumptions were used:

 

    As at
March 31, 2012
    As at
March 31, 2013
 

Discount rate

    8.50     8.00

Expected rate of salary increases

    6.00     5.50

Average life expectancy (years)

   
 
 
As per mortality table of Life Insurance
Corporation of India (1994-96),  duly
modified
  
  
  

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

The present value of defined benefit obligations and experience adjustments arising on plan liabilities in current and previous four annual periods is as below:

 

     As at
March 31, 2009
     As at
March 31, 2010
     As at
March 31, 2011
    As at
March 31, 2012
    As at
March 31, 2013
 

Present value of defined benefit obligation

     43,680         69,819         150,459        211,246        301,828   

Experience adjustments arising on plan liabilities

     3,712         3,650         (13,627     (13,164     (7,896

18.    Other operating expenses

 

     For the Year  Ended
March 31, 2011
     For the Year  Ended
March 31, 2012
     For the Year  Ended
March 31, 2013
 
     (in US$)  

Contracted media professionals fees

     838,749         937,392         877,302   

Show production expenses

     155,542         134,525         317,486   

Production consumables

     86,842         71,315         99,810   

Studio equipment and costume hire charges

     218,261         181,039         262,692   

Uplinking expenses

     365,921         344,355         307,399   

Website development expenses

     13,802         71,998         38,529   

Rent expense

     1,458,732         1,531,930         1,473,839   

Communication expenses

     1,000,113         1,248,762         1,558,869   

Travelling and conveyance

     973,954         1,243,446         1,583,876   

Loss on exchange rate fluctuation (net)

     —           —           46,682   

Repairs and maintenance

     796,461         951,804         1,069,367   

Legal and professional

     605,958         508,589         1,887,203   

Electricity expense

     343,164         420,390         443,755   

Insurance

     81,534         109,308         124,855   

Miscellaneous expenses

     418,787         527,147         485,777   
  

 

 

    

 

 

    

 

 

 

Total

     7,357,820         8,282,000         10,577,441   
  

 

 

    

 

 

    

 

 

 

19.    Trade payables and other current liabilities

19.1    Trade payables

Trade payables are summarized as follows:

 

     As at
March 31, 2012
     As at
March 31, 2013
 
     (in US$)  

Consideration collected on behalf of vendors for sales to customers

     2,053,016         4,376,210   

Other trade payables

     4,211,512         4,098,321   
  

 

 

    

 

 

 

Total

     6,264,528         8,474,531   
  

 

 

    

 

 

 

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

19.2    Other current liabilities

Other current liabilities are summarized as follows:

 

     As at
March 31, 2012
     As at
March 31, 2013
 
     (in US$)  

Advance from customers

     141,096         198,246   

Statutory dues

     349,414         656,956   

Deferred revenue

     153,590         443,234   

Provision for wealth tax and fringe benefits tax

     5,605         2,930   

Miscellaneous liabilities

     90,068         96,229   
  

 

 

    

 

 

 

Total

     739,773         1,397,595   
  

 

 

    

 

 

 

The carrying value of trade payables, provision for expenses and other current liabilities is considered a reasonable approximation of fair value.

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

20.    Finance income and finance costs

20.1    Finance income

Finance income is analyzed as follows:

 

     For the Year  Ended
March 31, 2011
     For the Year  Ended
March 31, 2012
     For the Year  Ended
March 31, 2013
 
     (in US$)  

Interest income from deposits with banks

     1,037,757         119,958         22,521   

Interest income from financial assets carried at amortized cost

     65,303         819,354         1,690,419   

Others

     56,460         153,417         53,269   

Total interest income for financial assets not carried at fair value through profit or loss

     1,159,520         1,092,729         1,766,209   

Gain on fair valuation of derivative liability

     —           —           180,000   
  

 

 

    

 

 

    

 

 

 

Total

     1,159,520         1,092,729         1,946,209   
  

 

 

    

 

 

    

 

 

 

20.2    Finance costs

Finance costs are analyzed as follows:

 

     For the Year  Ended
March 31, 2011
     For the Year  Ended
March 31, 2012
     For the Year  Ended
March 31, 2013
 
     (in US$)  

Interest expenses for financial liability at amortized cost

     26,200         858,870         4,131,365   

Finance costs on employee benefit obligations

     5,912         11,870         27,057   

Bank charges

     18,914         13,572         169,836   

Loss on substantial modification of terms of financial liability

     —           —           1,782,669   
  

 

 

    

 

 

    

 

 

 

Total

     51,026         884,312         6,110,927   
  

 

 

    

 

 

    

 

 

 

21.    Income tax expense

Tax expense reported in Statement of Comprehensive Income (Loss) for the years ended March 31, 2011, March 31, 2012 and March 31, 2013 is as follows:

 

     For the Year  Ended
March 31, 2011
     For the Year  Ended
March 31, 2012
     For the Year  Ended
March 31, 2013
 
     (in US$)  

Current tax expense

     1,489         —           260,161   
  

 

 

    

 

 

    

 

 

 

Total

     1,489         —           260,161   
  

 

 

    

 

 

    

 

 

 

The applicable tax rate in Cyprus of the Company for the years ended March 31, 2011 and March 31, 2012 was 10%. With effect from January 1, 2013, the tax rate has been increased to 12.5%.

The applicable tax rate in India for the Indian subsidiary for the years ended March 31, 2011, March 31, 2012 and March 31, 2013 was 30.9% (excluding applicable surcharge on tax of 7.5% in the year ended March 31, 2011 and 5.0% in the years ended March 31, 2012 and 2013, applicable in each of those years only if total taxable income exceeded Rs. 10 million (equivalent to US$219,330, US$207,834 and US$183,388 based on average exchange rates for the years ended March 31, 2011, 2012 and 2013, respectively)).

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

The relationship between the expected tax expense based on the domestic effective tax rate of the Company for the years ended March 31, 2011, March 31, 2012 and March 31, 2013 respectively and the reported tax expense in Statement of Comprehensive Income (Loss) can be reconciled as follows:

 

     For the Year  Ended
March 31, 2011
    For the Year  Ended
March 31, 2012
    For the Year  Ended
March 31, 2013
 
     (in US$)  

Loss before tax

     (12,676,661     (22,542,493     (25,499,231

Tax rate

     10     10     12.50
  

 

 

   

 

 

   

 

 

 

Expected tax benefit

     (1,267,666     (2,254,249     (3,187,404

Effect of tax rates in foreign jurisdictions

     (2,826,046     (5,044,095     (4,288,966

Expenses not deductible for tax purposes

     455,973        222,821        720,990   

Allowances and income not subject to tax

     —          —          (209,149

Unabsorbed tax losses, depreciation and deductible temporary differences for which no deferred tax asset was recognized

     3,639,228        7,075,523        6,964,529   

Special defense contribution

     —          —          260,161   
  

 

 

   

 

 

   

 

 

 

Actual tax expense

     1,489        —          260,161   
  

 

 

   

 

 

   

 

 

 

22.    Loss per share

Basic loss per share has been calculated using the loss attributable to shareholders of the parent company as the numerator. The following is the reconciliation of the loss attributable to ordinary shareholders used in the computation of basic loss per share for the years ended March 31, 2011, 2012 and 2013:

 

Particulars

   Year Ended
March 31, 2011
    Year Ended
March 31, 2012
    Year Ended
March 31, 2013
 
     (in US$)  

Loss after tax

     (12,678,150     (22,542,493     (25,759,392

Loss attributable to holders of participating equity instruments

      

— Class A preference shares

     (2,506,384     (4,456,496     (7,879,438

— Class G preference shares

     (2,483,560     (4,415,916     (4,072,768
  

 

 

   

 

 

   

 

 

 

Loss attributable to ordinary shareholders

     (7,688,206     (13,670,081     (13,807,186
  

 

 

   

 

 

   

 

 

 

The weighted average number of ordinary shares outstanding during the reporting period used as the denominator in computation of basic loss per share is as follows:

 

Particulars

   Year Ended
March 31, 2011
     Year Ended
March 31, 2012
     Year Ended
March 31, 2013
 

Weighted average number of ordinary shares outstanding

     41,923,401         41,923,401         45,911,512   

Loss per share (basic and diluted)

 

Class of Shares

   Year Ended
March 31, 2011
    Year Ended
March 31, 2012
    Year Ended
March 31, 2013
 

— Ordinary shares

     (0.18     (0.33     (0.30

— Class A preference shares

     (0.18     (0.33     (0.30

— Class G preference shares

     (0.18     (0.33     (0.30

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

As at March 31, 2013, 4,366,000 (March 31, 2012: 2,177,000) employee share options and stock appreciation rights; 19,513,708 (March 31, 2012: 3,335,698) convertible warrants; 27,700,028 (March 31, 2012: 13,667,182) Class A preference shares; Nil (March 31, 2012: 65,125,000) Class B preference shares and 13,542,728 (March 31, 2012: 13,542,728) Class G preference shares were excluded from the weighted average number of potential ordinary shares used for the calculation of diluted loss per share as their effect would have been anti-dilutive. Accordingly, the numerator used for calculating diluted loss per share has not been adjusted.

The following table summarizes the potential ordinary share transactions that occurred after the respective reporting periods and that would have changed the number of potential ordinary shares of the Company outstanding at the end of the respective periods by more than 1% if those transactions had occurred before the end of the respective reporting periods:

 

Particulars

   After
March 31, 2012
     After
March 31, 2013
 

Allotments of convertible preference shares*

               —           16,504,745   

Issue of options to subscribe convertible preference shares*

     —           5,776,661   
  

 

 

    

 

 

 

Total

     —           22,281,406   
  

 

 

    

 

 

 

 

*   Number of shares have been determined based on the initial conversion ratio which is subject to change as per the terms of these instruments.

23.    Related party transactions

The Group’s related parties include:

 

  (i)   Person that has significant influence over the Group,

 

  (ii)   Key management personnel,

 

  (iii)   Entities exercising joint control over the Group (including entities exercising control on such entities),

 

  (iv)   Entities exercising significant influence over the Group (including entities exercising control on such entities),

 

  (v)   Entities which are jointly controlled by entities mentioned at (iii) above

 

  (vi)   Entities under significant influence of entities mentioned at (iii) above

 

  (vii)   Entities controlled or jointly controlled by persons mentioned at (i) and (ii) above

 

  (viii)   Post-employment benefit plans of entities related to the Group mentioned at (iii) to (vii) above

Outstanding balances are usually settled in cash. Unless otherwise specified, loans and advances recoverable from related parties are unsecured and are repayable on demand.

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

Transactions with KMPs

 

    
     For the Year  Ended
March 31, 2011
     For the Year  Ended
March 31, 2012
     For the Year  Ended
March 31, 2013
 
     (in US$)  

Short-term employee benefits:

        

Salaries including bonuses*

     641,346         926,799         777,522   

Post-employment benefits:

        

Contribution to defined contribution plans

     19,040         26,780         25,235   

Share based payments

     698,098         —           491,080   
  

 

 

    

 

 

    

 

 

 

Total

     1,358,484         953,579         1,293,837   
  

 

 

    

 

 

    

 

 

 

 

*   Does not include post-employment benefits towards gratuity and compensated absences as these are provided for the Group as a whole and hence individual figures cannot be determined.

Transactions with person that has significant influence over the Group

 

     For the Year Ended
March 31, 2011
     For the Year Ended
March 31, 2012
     For the Year Ended
March 31, 2013
 
     (in US$)  

Corporate guarantee given to banks

     —           —           9,169,265   
  

 

 

    

 

 

    

 

 

 

Total

     —           —           9,169,265   
  

 

 

    

 

 

    

 

 

 

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

Transactions with entities exercising joint control or significant influence over the Group (including entities exercising control on such entities)

 

     For the Year Ended
March 31, 2011
     For the Year Ended
March 31, 2012
     For the Year Ended
March 31, 2013
 
     (in US$)  

Reimbursement of expenses (received)

     61,295         47,407         3,209   

Reimbursement of expenses (paid)

     197,918         131,132         175,966   

Expenditure for services received

     4,523         12,121         82,143   

Class A preference shares cancelled as per scheme of arrangement

     —           —           625,000   

Ordinary shares cancelled as per scheme of arrangement

     —           —           1,559,064   

Class A preference shares issued as per scheme of arrangement

     —           —           1,186,314   

Ordinary shares issued under scheme of arrangement

     —           —           1,734,475   

Class B preference shares cancelled as per scheme of arrangement

     —           —           2,625,000   

Issue of convertible warrants classified as equity, net of subscription amount receivable

     —           7,077,930         —     

Issue of convertible warrants classified as financial liability, net of subscription amount receivable (including derivative component)

     —           777,637         12,027   

Loans taken

     —           15,928,928         13,955,621   

Loans repaid

     —           5,195,345         —     

Interest on financial liability at amortized cost

     —           785,191         3,304,395   

Interest income on subscription amount receivable in respect of convertible instruments issued

     —           747,496         1,549,727   

Loss on substantial modification of terms of financial liability

     —           —           1,782,669   

Gain on fair valuation of derivative liability

     —           —           180,000   

Corporate guarantee given to banks

     —           —           9,169,265   

Transactions with other related parties

 

     For the Year Ended
March 31, 2011
     For the Year Ended
March 31, 2012
     For the Year Ended
March 31, 2013
 
     (in US$)  

Commission on sale of products

     1,628,727         161,637         51,204   

Finance income

     56,460         53,638         47,203   

Purchase of asset

     48,115         —           —     

Reimbursement of expenses (received)

     719,877         13,856         29,324   

Reimbursement of expenses (paid)

     207,217         238,979         431,333   

Amount collected on behalf of

     7,644,956         413,255         312,525   

Expenditure for services received

     4,221,042         3,544,340         2,669,610   

Interest paid

     22,268         66,092         58,067   

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

Balances at the year end — KMPs

 

     As at
March 31, 2012
     As at
March 31, 2013
 
     (in US$)  

Trade payables

     293,198         313,042   

Balances at the year end — entities exercising joint control or significant influence over the Group (including entities exercising control on such entities)

 

     As at
March 31, 2012
     As at
March 31, 2013
 
     (in US$)  

Advances recoverable

     46,094         —     

Trade payables

     132,581         52,811   

Corporate guarantees given to banks

     —           9,192,866   

Convertible warrants classified as financial liability, net of subscription amount receivable (including derivative liability)

     777,637         3,323,504   

Loans taken (including interest accrued thereon)

     10,707,022         25,920,463   

Subscription amount receivable in respect of convertible instruments classified as equity

     7,715,831         8,207,934   

Balances at the year end — other related parties

 

     As at
March 31, 2012
     As at
March 31, 2013
 
     (in US$)  

Advances recoverable

     628,717         551,393   

Trade payables

     2,548,684         1,778,476   

24.    Financial instrument risks

The Group is exposed to various risks in relation to financial instruments. The Group’s financial assets and liabilities by category are summarized in Note 9. The main types of risks are market risk, credit risk and liquidity risk.

The Group’s risk management is coordinated in close co-operation with the board of directors, and focuses on securing the Group’s short to medium term cash flows. The Group does not engage in trading of financial assets for speculative purposes.

24.1    Market risk analysis

Interest rate sensitivity

A majority of financing of the Group has come from a mix of ordinary, convertible preference shares with nominal dividends, convertible warrants, term loan and working capital loans from banks. The interest bearing financial assets held by the Group are fixed deposits with banks and warrant subscription money recoverable from a shareholder. Fixed deposits with banks bear a fixed rate of interest. The Group is exposed to changes in market interest rates through warrant subscription money recoverable from a shareholder at variable interest rate.

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

For variable interest rate liabilities, the analysis is prepared assuming the amount of liability outstanding at the balance sheet date was outstanding for the whole year.

An increase of one hundred basis points in interest rates at the reporting date would have increased loss for the year ended March 31, 2012 by US$ 29,127 and for the year ended March 31, 2013 by US$ 95,964. This analysis assumes that all other variables remain constant. A decrease of one hundred basis points in the interest rates at the reporting date would have had equal but opposite effect, on the basis that all other variables remain constant. A one hundred basis point rise or fall in interest rates represents a realistic movement which can easily be multiplied to give sensitivities at different interest rates.

The sensitivity analysis provided are hypothetical only and should be used with caution as the impacts provided are not necessarily indicative of the actual impacts that would be experienced because the Group’s actual exposure to market rates changes as the Group’s portfolio of debt, cash and foreign currency contracts changes. In addition, the effect of a change in a particular market variable on fair values or cash flows is calculated without considering interrelationships between the various market rates or mitigating actions that would be taken by the Group. The changes in valuations are estimates of the impact of changes in market variables and are not a prediction of future events or anticipated gains or losses.

Other price sensitivity

The Group is exposed to other price risk in respect of its convertible warrants.

In respect of conversion option in convertible warrants issued on March 16, 2012,

 

   

A 5% change in volatility would have resulted in approximate change in deficit as on March 31, 2013 by US$ 40,573.

 

   

A 5% change in equity value of the Company would have resulted in approximate change in deficit as on March 31, 2013 by US$ 293,589.

 

   

A 5% change in risk-free interest rate would not have resulted in any significant change in deficit as on March 31, 2013.

In respect of conversion option in convertible warrants issued on March 19, 2013, a change in assumptions used for fair valuation would not have significantly changed the loss for the year ended March 31, 2013 or deficit as on that date.

In respect of financial liability at amortized cost component of convertible warrants issued on March 16, 2012 (modified during the year ended March 31, 2013), a change of 100 basis points in interest rates would have changed its fair value by approximately US$ 44,118.

24.2    Credit risk analysis

Credit risk is the risk that counterparty fails to discharge an obligation to the Group. The Group’s financial assets which could expose it to credit risk primarily include trade receivables, other receivables due from courier agencies, loans, advances recoverable and cash and cash equivalents.

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

The Group’s maximum exposure to credit risk is limited to the carrying amount of financial assets recognized at reporting date:

 

     As at
March 31, 2012
     As at
March 31, 2013
 
     (in US$)  

Trade receivables

     1,100,339         2,684,333   

Other receivables due from courier agencies

     4,196,613         9,258,005   

Security deposits

     489,797         622,694   

Advances recoverable

     11,121,051         17,047,870   

Fixed deposits with banks

     680,176         64,460   

Cash and cash equivalents (except cash on hand)

     1,447,959         622,306   
  

 

 

    

 

 

 

Total

     19,035,935         30,299,668   
  

 

 

    

 

 

 

Trade receivables and other receivables due from courier agencies

Exposure to credit risk in respect of outstanding trade receivables is limited since the consideration for sales from vendors to customers is collected by the Group (through courier agencies or payment gateways provided on Group’s website) on behalf of the vendors (related payables are included in Note 19.1 ‘Trade payables’). The credit risk is on account of consideration for sales from vendors to customers which is due from the courier agencies but not yet remitted to the Group at the year-end (which also includes the commission income due to the Group). The Group has not experienced any default in recovery from these courier agencies.

The Group’s maximum exposure to credit risk is limited to the carrying amount of financial assets recognized at the reporting date.

An analysis of age of trade receivables at each statement of financial position date is summarized as follows:

 

     As at
March 31, 2012
    As at
March 31, 2013
 
     Gross      Impairment     Gross      Impairment  
     (in US$)  

Not past due

     1,054,814         —          1,229,107         —     

Past due less than 6 months

     53,827         (11,249     1,446,353         —     

Past due more than six months but not more than twelve months

     —           —          5,153         —     

More than one year

     8,367         (5,420     19,400         (15,680
  

 

 

    

 

 

   

 

 

    

 

 

 
     1,117,008         (16,669     2,700,013         (15,680
  

 

 

    

 

 

   

 

 

    

 

 

 

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

An analysis of age of other receivables due from courier agencies at each statement of financial position date is summarized as follows:

 

     As at
March 31, 2012
     As at
March 31, 2013
 
     As at      Impairment      Gross      Impairment  
     (in US$)  

Not past due

     3,962,948         —           5,067,056         —     

Past due less than 6 months

     233,665         —           4,190,949         —     

Past due more than six months but not more than twelve months

     —           —           —           —     

More than one year

     —           —           —           —     
  

 

 

    

 

 

    

 

 

    

 

 

 
     4,196,613         —           9,258,005         —     
  

 

 

    

 

 

    

 

 

    

 

 

 

The amounts collected by courier agencies are considered past due after they are outstanding beyond the remittance cycle, as applicable, which varies from case to case. Trade receivables are impaired in full when recoverability is considered doubtful based on estimates made by management.

Commission on sale of products receivable from the top three courier agencies amounted to US$ 1,042,720 and US$ 1,839,783 also constituting approximately 93% and approximately 68% of gross trade receivables as at March 31, 2012 and March 31, 2013 respectively.

Receivables from top three courier agencies on account of collections made but not remitted to the Group amounted to US$ 4,037,192 and US$ 6,624,633 also constituting approximately 96% and approximately 72% of such receivables as at March 31, 2012 and March 31, 2013 respectively.

Management considers the credit quality of trade receivables and other receivables due from courier agencies that are not past due or not impaired to be good. No collateral is held for trade receivables and other receivables due from courier agencies.

Advances recoverable

Advances recoverable are given in the ordinary course of business. Credit risk in advances recoverable is managed through monitoring of creditworthiness of the counterparties and by granting credit approvals in the normal course of the business.

All the advances recoverable are not past due as at the respective year-ends. Advances are considered past due in accordance with the contractual terms negotiated with the respective counterparties. Advances recoverable are impaired in full when recoverability is considered doubtful based on estimates made by management.

Advances recoverable from top three vendors whose products are sold through the Group’s channels amounted to US$ 2,521,867 constituting approximately 78% and US$ 7,503,175 constituting approximately 88% of advances recoverable as at March 31, 2012 and March 31, 2013 respectively.

Management considers the credit quality of loans and advances that are not past due or not impaired to be good. No collateral is held for loans and advances recoverable.

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

Cash and cash equivalents (except cash on hand) and fixed deposits with banks

The management considers the credit quality of current accounts and deposits with banks to be good and reviews the banking relationships on an on-going basis.

The Group does not require any security in respect of the above financial assets. There are no impairment provisions as at each statement of financial position date against these financial assets, except as disclosed in respect of trade receivables above. The management considers that all the above financial assets that are not impaired or past due for each of the statement of financial position dates under review are of good credit quality.

24.3    Liquidity risk analysis

Liquidity risk is the risk that the Group might be unable to meet its obligations. Liquidity needs of the Group are monitored on the basis of monthly and yearly projections. The Group manages its liquidity needs by continuously monitoring scheduled debt servicing payments for long-term financial liabilities as well as forecast cash inflows and outflows due in day-to-day business. Liquidity needs are monitored in various time bands, on a day-to-day and week-to-week basis, as well as on the basis of a rolling 30-day projection.

Long-term liquidity needs for a 180-day and a 360-day lookout period are identified monthly. Net cash requirement are compared to available borrowing facilities in order to determine headroom or any shortfalls. This analysis shows if the available borrowings are expected to be sufficient over the lookout period.

Short term liquidity requirements comprises mainly of trade payables and employee dues arising during normal course of business as on each statement of financial position date. Long term liquidity requirement is assessed by the management on periodical basis and is managed through internal accruals and through funding commitments from shareholders.

As at each statement of financial position date, the Group’s liabilities having contractual maturities (including interest payments where applicable) are summarized as follows:

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

As at March 31, 2012:

 

     Carrying
Amount
     Contractual
Cash Flows
     6 Months
or Less
     6-12 Months      1-5 Years  
     (in US$)  

Non-derivative liabilities

        

Loans and borrowings

     15,535,431         10,926,343         7,401,717         3,524,626         —     

Trade payables and other payables

     6,264,528         6,264,528         6,264,528         —          —    

Provision for expenses

     3,666,158         3,666,158         3,519,559         146,599         —     

Book overdraft

     575,736         575,736         575,736         —          —    

Other current liabilities (excluding advance from customers, statutory dues, employee dues and provision for wealth and fringe benefits tax)

     56,755         56,755         56,755         —           —    
  

 

 

    

 

 

    

 

 

    

 

 

    

 

 

 

Total

     26,098,608         21,489,520         17,818,295         3,671,225         —     
  

 

 

    

 

 

    

 

 

    

 

 

    

 

 

 

Derivative financial liabilities*

     180,000         —           —           —           —     
  

 

 

    

 

 

    

 

 

    

 

 

    

 

 

 

As at March 31, 2013:

 

     Carrying
Amount
     Contractual
Cash Flows
     6 Months
or Less
     6-12 Months      1-5 Years  
     (in US$)  

Non-derivative liabilities

              

Loans and borrowings*

     52,283,510         35,575,882         10,574,706         25,001,176         —     

Trade payables

     8,474,531         8,474,531         8,474,531         —           —     

Provision for expenses

     9,419,432         9,419,432         9,419,432         —           —     

Book overdraft

     1,271,772         1,271,772         1,271,772         —           —     

Other current liabilities (excluding advance from customers, statutory dues, employee dues, deferred revenue and provision for wealth and fringe benefits tax)

     63,212         63,212         63,212         —           —     
  

 

 

    

 

 

    

 

 

    

 

 

    

 

 

 

Total

     71,512,457         54,804,829         29,803,653         25,001,176         —     
  

 

 

    

 

 

    

 

 

    

 

 

    

 

 

 

Derivative financial liabilities*

     3,790,000         —           —           —           —     
  

 

 

    

 

 

    

 

 

    

 

 

    

 

 

 

 

*   Refer Note 9.5 on convertible warrants. Since warrants are convertible into Class A preference shares of the Company, the carrying amount has not been considered in the contractual cash flows.

25.    Capital management policies and procedures

The Group’s capital management objectives are:

 

  a)   to ensure the Group’s ability to continue as a going concern and

 

  b)   to provide an adequate return to shareholders.

The Group monitors capital on the basis of the carrying amount of equity, convertible financial instruments, derivatives embedded in those convertible financial instruments and term loans from related parties. The Group

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

manages the capital structure and makes adjustments to it in the light of changes in economic conditions and the risk characteristics of the underlying assets.

 

     As at
March 31, 2012
    As at
March 31, 2013
 
     (in US$)  

Equity (deficit)

     (1,304,204     (28,276,031

Convertible warrants

     597,637        2,183,942   

Derivative financial liabilities

     180,000        1,139,562   

Term loans from related party

     10,707,022        25,001,176   
  

 

 

   

 

 

 
     10,180,455        48,649   
  

 

 

   

 

 

 

 

26.   TV18 Home Shopping Network Limited is subject to the uplinking and downlinking guidelines issued by the Ministry of Information and Broadcasting (‘MIB’), Government of India and has obtained approval from MIB dated November 23, 2007 to uplink and downlink “HomeShop18” television channel for a period of ten and five years respectively. On November 21, 2012, TV18 Home Shopping Network Limited applied for the renewal of the downlinking license for its television channel under the Downlinking Guidelines, which is currently pending for approval of the MIB. The Company does not expect any adverse impact of the pending downlinking application arising from any restriction to continue to uplink and downlink its television channel.

27.    Events subsequent to reporting period:

 

  (a)   On July 26, 2013, TV18 Home Shopping Network Limited, Company’s subsidiary, entered into an arrangement with a bank to avail a credit facility equivalent to USD 4,243,524, having a facility period of 48 months and carrying an interest rate 2.75% above the bank’s base rate.

 

  (b)   On April 8, 2013, the Company issued 5,251,510; 375,108; and 5,626,617 Class O Preference Shares to Orchard Centar Master Limited, Makira SP5 Limited and Network18 Holdings Limited respectively at an issue price of USD 2.6659 per share. The issuance of Class O Preference Shares to Orchard Centar Master Limited and Makira SP5 Limited constituted a “liquidity event” (Refer Note 9.5) within the meaning of certain warrant subscription agreements entered into between the Company and some of the existing shareholders. This resulted in finalization of conversion ratio of 500,000 warrants issued on March 7, 2012 and 1,202,734 warrants issued on March 19, 2013 into 3,602,423 and 4,945,506 Class A Preference Shares, respectively. Accordingly, the carrying amounts as at April 8, 2013 of financial liability at amortized cost and derivative liability in respect of the said warrants were derecognized and the carrying amounts thereof were recognized in equity.

On April 8, 2013, in consideration of the aforementioned subscription to Class O Preference Shares, the Company granted to Orchard Centar Master Limited, Makira SP5 Limited and Network18 Holdings Limited, an option to subscribe to 1,838,029; 1,969,316; and 131,288 Class O Preference Shares at an exercise price of USD 2.6659 per share.

 

  (c)   On October 1, 2013, the Company allotted 4,126,186; 375,108; and 750,216 Class O Preference Shares to GS Home Shopping Inc., Makira SP5 Limited and Network18 Holdings Limited respectively at an issue price of USD 2.6659 per share. Further, on October 1, 2013, in consideration of the aforementioned subscription to Class O Preference Shares, the Company granted to GS Home Shopping Inc., Makira SP5 Limited and Network18 Holdings Limited, an option to subscribe to 1,444,165; 131,288; and 262,576 Class O Preference Shares at an exercise price of USD 2.6659 per share.

 

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NW18 HSN HOLDINGS PLC (FORMERLY TV18 HSN HOLDINGS LIMITED)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)

 

  (d)   On December 30, 2013, TV18 Home Shopping Network Limited issued 244,497 0.001% fully paid Compulsorily Convertible Preference Shares (“CCPS”) to Network18 Media & Investments Limited, the ultimate majority shareholder, at an issue price of USD 165.17 per share (i.e. Rs. 10,200.0168 per share). The CCPS are convertible into equity shares of the subsidiary, TV18 Home Shopping Network Limited, at fair value of such equity shares at the time of conversion and hence do not satisfy the “fixed” test for classification as equity. The CCPS will be classified as financial liability in the consolidated financial statements of the Group and will be initially measured at their fair value on initial recognition.

Though the aforementioned issue price was not determined based on a fair valuation exercise, the conversion of CCPS into equity shares at fair value thereof will entitle the holder of CCPS to such proportion of the voting equity shares of the subsidiary company as the amount contributed by way of CCPS bears to the fair value of the subsidiary company on the date of such conversion.

28.    Authorization of financial statements

The financial statements were approved and authorized for issue by the Board of Directors on February 3, 2014.

For and on behalf of Board of Directors

 

Director

  Director

 

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LOGO


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             Shares

NW18 HSN Holdings Plc

Ordinary Shares

 

 

 

LOGO

 

 

 

PRELIMINARY PROSPECTUS

April 2, 2014

 

 

 

Citigroup    Credit Suisse

Until             , 2014 (25 days after the date of this prospectus), all dealers that buy, sell or trade shares of our ordinary shares whether or not participating in this offering, may be required to deliver a prospectus. This is in addition to the dealers’ obligation to deliver a prospectus when acting as underwriters and with respect to their unsold allotments or subscriptions.

 

 


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PART II

INFORMATION NOT REQUIRED IN PROSPECTUS

Item 6. Indemnification of Directors and Officers.

Our post-offering Articles of Association will provide for indemnification, to the extent permitted by Cyprus Companies Law, of each of our directors and officers out of our assets against any losses or liabilities which he or she may sustain or incur in the execution of his or her duties, including liability incurred by such person in defending any proceedings, whether civil or criminal, in which judgment is given in his or her favor or in which he or she is acquitted or in connection with any application under Section 383 of the Cyprus Companies Law. Section 383 of the Cyprus Companies Law provides the following: (a) if in any proceeding for negligence, default, breach of duty or breach of trust against an officer of a company or a person employed by a company as auditor (whether or not such person is an officer of the company), it appears to the court hearing the case that that such officer or person is or may be liable in respect of the negligence, default, breach of duty or breach of trust, but that such officer or person acted honestly and reasonably, and that, having regard to all the circumstances of the case, including those connected with such officer or person’s appointment, such officer or person ought fairly to be excused for the negligence, default, breach of duty or breach of trust, that court may relieve such officer or person, either wholly or partly, from liability on such terms as the court may think fit; and (b) where such officer or person has reason to apprehend that any claim will or might be made against such officer or person in respect of any negligence, default, breach of duty or trust, such officer or person may apply to court for relief, and the court on any such application shall have the same power to relieve such officer or person as under Section 383 of the Cyprus Companies Law, it would have had if it had been a court before which proceedings against that person for negligence, default, breach of duty or breach of trust had been brought.

Under the articles of association of our subsidiary, which is an Indian corporation, our executive officers, all of whom are also employees of our subsidiary are entitled to indemnification by our subsidiary against loss in defending any proceeding brought against them in their capacity as officers of the subsidiary, if the indemnified officer or director receives judgment in his favor or is acquitted or discharged in such proceeding as well as in connection with certain applications under Indian companies law in which relief is granted to him by the court.

We maintain a directors and officers liability insurance policy which insures our directors and officers against damages and cost of defense, settlement and payment of judgments arising from any claim made against our directors or officers for wrongful acts committed in the course of their service to us in those capacities. As of the date of this prospectus, no claims for directors and officers liability insurance have been filed under this policy against any of our directors or officers, and we are not aware of any pending or threatened litigation or proceeding involving any of our directors or officers in which indemnification is sought.

The underwriting agreement, the form of which will be filed as Exhibit 1.1 to this Registration Statement, will also provide for indemnification of us and our officers and directors.

Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers or persons controlling us pursuant to the foregoing provisions, we have been informed that in the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Securities Act and is therefore unenforceable.

Item 7. Recent Sales of Unregistered Securities.

Since April 1, 2010, we have issued the following securities (including options to acquire our shares and stock appreciation rights) without registering them under the Securities Act. All our securities were sold through private placements either (i) outside the United States to foreign persons, or (ii) inside the United States to accredited investors or to a limited number of persons in transactions not involving any public offering. All our

 

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options to purchase ordinary shares and stock appreciation rights and the ordinary shares issued upon the exercise of such options and stock appreciation rights were issued to executive officers and other employees and were in respect of ordinary shares not exceeding 15% of our issued share capital. Accordingly, we believe that each of the following issuances were exempt from registration under the Securities Act in reliance on Section 4(a)(2) (previously Section 4(2)), Regulation S or Rule 701 of the Securities Act. No underwriters were involved in any of these issuances and none of these transactions involved any underwriting discounts or commissions. In the table below, the numbers of securities corresponding to grants of options under our share option plan have not been adjusted to reflect any subsequent lapses, forfeitures, exercises or expirations of these options.

 

Purchaser

 

Date of Sale or Issuance

  Number of Securities     Consideration    

Type of Securities

Network18 Holdings Limited

 

May 17, 2012

    46,308,665        *      Ordinary shares
      2,500        Class A preference shares

Certain current and/or former employees

  November 26, 2012     205,750        21,032.50 †    Ordinary shares

Certain current and/or former employees

  February 25, 2013     4,000        4,000 †    Ordinary shares

SAIF II Mauritius Company Limited

  May 17, 2012     27,697,528        *      Class A preference shares

GS Home Shopping Inc.

  May 17, 2012     13,542,728        *      Class G preference shares

Network18 Holdings Limited

  November 16, 2011     793,000        7,930      Warrants to purchase Class A preference shares

SAIF II Mauritius Company Limited

  November 16, 2011     475,000        4,750,000      Warrants to purchase Class A preference shares

GS Home Shopping Inc.

  November 16, 2011     232,000        2,320,000      Warrants to purchase Class A preference shares

Network18 Holdings Limited

  March 14, 2012     422,659        4,227      Warrants to purchase Class A preference shares

GS Home Shopping Inc.

  March 14, 2012     77,341        773,410      Warrants to purchase Class A preference shares

Network18 Holdings Limited

  March 27, 2013     1,202,734        12,027      Warrants to purchase Class A preference shares

Orchard Centar Master Limited

  April 10, 2013     5,251,510        14,000,000      Class O preference shares

Makira SP5 Limited

  April 10, 2013     375,108        1,000,000      Class O preference shares

Network18 Holdings Limited

  April 10, 2013     5,626,617        56,266      Class O preference shares

Orchard Centar Master Limited

  April 10, 2013     1,838,029        4,900,000      Options to purchase Class O preference shares

Makira SP5 Limited

  April 10, 2013     131,288        350,000      Options to purchase Class O preference shares

 

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Purchaser

 

Date of Sale or Issuance

  Number of Securities     Consideration    

Type of Securities

Network18 Holdings Limited

  April 10, 2013     1,969,316        5,250,000      Options to purchase Class O preference shares

Makira SP5 Limited

  October 8, 2013     375,108        1,000,000      Class O preference shares

Network18 Holdings Limited

  October 8, 2013     750,216        2,009,000      Class O preference shares

GS Home Shopping Inc.

  October 8, 2013     4,126,186        11,000,000      Class O preference shares

Makira SP5 Limited

  October 8, 2013     131,288        350,000      Options to purchase Class O preference shares

Network18 Holdings Limited

  October 8, 2013     262,576        699,999      Options to purchase Class O preference shares

GS Home Shopping Inc.

  October 8, 2013     1,444,165        3,849,999      Options to purchase Class O preference shares

GS Home Shopping Inc.

  March 28, 2014     1,444,165        ††      Options to purchase ordinary shares

Orchard Centar Master Limited

  March 28, 2014     1,838,029        ††      Options to purchase ordinary shares

Makira SP5 Limited

  March 28, 2014     506,396        ††      Options to purchase ordinary shares

Network18 Holdings Limited

  March 28, 2014     2,231,892        ††      Options to purchase ordinary shares

Sundeep Malhotra

  April 9, 2008     1,275,000        0.11**      Options to purchase ordinary shares

Atrash Aman

  April 9, 2008     80,000        0.11**      Options to purchase ordinary shares

Raman Kumar Gulati

  April 9, 2008     80,000        0.11**      Options to purchase ordinary shares

Certain current and/or former employees

  April 9, 2008     414,000        0.11**      Options to purchase ordinary shares

Certain current and/or former employees

  January 29, 2010     98,000        0.43**      Options to purchase ordinary shares

Narasimha Jayakumar

  August 4, 2010     100,000        0.09**      Options to purchase ordinary shares

Atrash Aman

  August 4, 2010     70,000        0.09**      Options to purchase ordinary shares

 

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Purchaser

 

Date of Sale or Issuance

  Number of Securities     Consideration    

Type of Securities

Raman Kumar Gulati

  August 4, 2010     70,000        0.09**      Options to purchase ordinary shares

Certain current and/or former employees

  August 4, 2010     80,000        0.09**      Options to purchase ordinary shares

Certain current and/or former employees

  January 4, 2011     299,000        0.10**      Options to purchase ordinary shares

Certain current and/or former employees

  April 29, 2011     32,000        0.10**      Options to purchase ordinary shares

Certain current and/or former employees

  February 3, 2012     13,000        0.09**      Options to purchase ordinary shares

Sundeep Malhotra

 

July 26, 2013

    375,000        2.00***     

Options to purchase ordinary shares

Sundeep Malhotra

  November 2, 2012     800,000        0.13***      Stock appreciation rights

Sundeep Malhotra

  November 2, 2012     400,000        1.37***      Stock appreciation rights

Dhruva Sankararkrishnan Chandrie

  November 2,2012     50,000        0.13***      Stock appreciation rights

Dhruva Sankararkrishnan Chandrie

  November 2, 2012     100,000        1.37***      Stock appreciation rights

Narasimha Jayakumar

  November 2, 2012     100,000        1.37***      Stock appreciation rights

Atrash Aman

  November 2, 2012     75,000        1.37***      Stock appreciation rights

Raman Kumar Gulati

  November 2, 2012     75,000        1.37***      Stock appreciation rights

Certain current and/or former employees

  November 2, 2012     40,000        0.13***      Stock appreciation rights

Certain current and/or former employees

  November 2, 2012     620,000        1.37***      Stock appreciation rights

Sundeep Malhotra

  July 26, 2013     25,000        2.00***      Stock appreciation rights

Dhruva Sankararkrishnan Chandrie

  July 26, 2013     40,000        2.00***      Stock appreciation rights

Narasimha Jayakumar

  July 26, 2013     40,000        2.00***      Stock appreciation rights

Atrash Aman

  July 26, 2013     40,000        2.00***      Stock appreciation rights

Raman Kumar Gulati

  July 26, 2013     40,000        2.00***      Stock appreciation rights

Vikrant Khanna

  July 26, 2013     40,000        2.00***      Stock appreciation rights

Certain current and/or former employees

 

July 26, 2013

    100,000        2.00***      Stock appreciation rights

 

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Notes:

*   These shares were issued in connection with our share capital reorganization, which included a reduction and subsequent increase in share capital. All prior shareholdings of this shareholder were replaced by the shares issued upon the May 17, 2012 consummation of the share capital reorganization. For more information on the shareholdings of this shareholder immediately prior to the consummation of this reorganization, see the third paragraph of the “Description of Share Capital” section in the prospectus portion of this registration statement.
**   These options to purchase ordinary shares were granted to each of these employees as consideration for their services to our company. Each option under our share option plan is exercisable for one of our ordinary shares. The dollar amount in this column is the exercise price per option.
***   These stock appreciation rights were granted to each of these employees as consideration for their services to our company. Stock appreciation rights under our stock appreciation rights scheme may be settled in cash or our ordinary shares at our election. The dollar amount in this column is the exercise price per stock appreciation right.
  This figure is the aggregate exercise price paid in connection with the exercise of share options in respect of which ordinary shares were issued on the indicated date.
††   These securities were issued as a result of the amendment of the terms of previously held options to purchase Class O preference shares.

Item 8. Statement Schedules.

 

  (a)   Exhibits

See the Exhibit Index for a complete list of all exhibits filed as part of this registration, which Exhibit Index is incorporated herein by reference.

 

  (b)   Financial Statement Schedules

Schedules have been omitted because the information required to be set forth therein is not applicable or is shown in the consolidated financial statements or the notes thereto.

Item 9. Undertakings.

The undersigned registrant hereby undertakes to provide to the underwriters at the closing specified in the underwriting agreements, certificates in such denominations and registered in such names as required by the underwriters to permit prompt delivery to each purchaser.

Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers and controlling persons of the registrant pursuant to the provisions described in Item 6, or otherwise, the registrant has been advised that in the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Securities Act and is therefore unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the registrant of expenses incurred or paid by a director, officer or controlling person of the registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, the registrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Securities Act and will be governed by the final adjudication of such issue.

 

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The undersigned registrant hereby undertakes that:

 

  (1)   For purposes of determining any liability under the Securities Act, the information omitted from the form of prospectus filed as part of this registration statement in reliance upon Rule 430A and contained in a form of prospectus filed by the registrant under Rule 424(b)(1) or (4) or 497(h) under the Securities Act shall be deemed to be part of this registration statement as of the time it was declared effective.

 

  (2)   For the purpose of determining any liability under the Securities Act, each post-effective amendment that contains a form of prospectus shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.

 

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SIGNATURES

Pursuant to the requirements of the Securities Act of 1933, the registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form F-1 and has duly caused this registration statement to be signed on its behalf by the undersigned, thereunto duly authorized, in Noida, Uttar Pradesh, India, on April 2, 2014.

 

NW18 HSN Holdings Plc

 

By:

  /s/ Raghav Bahl
  Name:  

Raghav Bahl

  Title:  

Director

We, the undersigned executive officers and directors of NW18 HSN Holdings Plc and its subsidiaries hereby severally constitute and appoint Mr. Sarbvir Singh and Ms. Kshipra Jatana, and each of them singly (with full power to each of them to act alone), our true and lawful attorneys-in-fact and agents, with full power of substitution and resubstitution in each of them for him and in his name, place and stead, and in any and all capacities, to sign any and all amendments (including post-effective amendments) to this Registration Statement (or any other Registration Statement for the same offering that is to be effective upon filing pursuant to Rule 462(b) under the Securities Act), and to file the same, with all exhibits thereto and other documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them, full power and authority to do and perform each and every act and thing requisite or necessary to be done in and about the premises, as full to all intents and purposes as he might or could do in person, hereby ratifying and confirming all that said attorneys-in-fact and agents or any of them or their or his substitute or substitutes may lawfully do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Act, this Registration Statement has been signed by the following persons in the capacities held on April 2, 2014.

 

Signature

  

Title

/s/ Sundeep Malhotra

Sundeep Malhotra

  

Chief Executive Officer

(principal executive officer)

/s/ Sarbvir Singh

Sarbvir Singh

  

Chief Financial Officer

(principal financial and accounting officer)

/s/ Raghav Bahl

Raghav Bahl

  

Director

/s/ Ravi Chandra Adusumalli

Ravi Chandra Adusumalli

  

Director

/s/ Laura Michael

Laura Michael

  

Director

/s/ Joon Shick Kim

Joon Shick Kim

  

Director

 

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Signature

  

Title

/s/ Raman Deep Singh Bawa

Raman Deep Singh Bawa

  

Director

/s/ Saikumar Balasubramanian

Saikumar Balasubramanian

   Director

/s/ Maria Trimithioti

Maria Trimithioti

   Director

 

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SIGNATURE OF AUTHORIZED REPRESENTATIVE OF THE REGISTRANT IN THE UNITED STATES

Pursuant to the Securities Act, the undersigned, the duly authorized representative in the United States of NW18 HSN Holdings Plc has signed this Registration Statement or amendment thereto in the City of Newark, Delaware on April 2, 2014.

 

AUTHORIZED U.S. REPRESENTATIVE

By:  

/s/ Donald J. Puglisi

 

Name:

  Donald J. Puglisi
 

Title:

  Managing Director
Puglisi & Associates

 

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EXHIBIT INDEX

 

No.

  

Description

1.1    Form of underwriting agreement.*
3.1    Form of Memorandum and Articles of Association, to be effective upon the closing of this offering.*
4.1    Form of ordinary share certificate.
5.1    Opinion of Aristodemou Loizides Yiolitis LLC.*
8.1    Opinion of Aristodemou Loizides Yiolitis LLC as to certain Cyprus tax matters.*
8.2    Opinion of Amarchand & Mangaldas & Suresh A. Shroff & Co. as to certain Indian tax matters.*
8.3    Opinion of Sidley Austin LLP as to certain US tax matters.*
10.1.1    Share option plan.
10.1.2    Resolution dated October 26, 2010 amending the share option plan.
10.1.3    Resolution dated August 6, 2012 amending the share option plan.
10.2    Stock appreciation rights plan.
10.3.1    Amended and restated shareholders agreement dated November 13, 2009 by and between the shareholders named therein and our holding company.
10.3.1.1    Amended and restated shareholders agreement dated April 8, 2013 by and between the shareholders named therein and our holding company.
10.3.1.2    Shareholders agreement dated October 1, 2013 by and between the shareholders named therein and our holding company.
10.3.2    New shareholders agreement dated March 28, 2014 by and between the shareholders named therein.
10.3.3    Registration rights agreement dated March 28, 2014 by and between the shareholders named therein and our holding company.
10.3.4    Agreement dated March 31, 2014 between Network18 Media and Investments Limited and GS Home Shopping Inc. regarding tag-along rights.
10.3.5    Termination agreement dated March 28, 2014 by and between the shareholders named therein and our holding company.
10.4    Master services agreement between iEnergizer IT Services Private Limited and TV18 Home Shopping Network Limited dated December 20, 2010.
10.5.1    Lease deed dated July 3, 2007 between IT Infrastructure Providers Private Limited as Lessors and TV18 Home Shopping Network Private Limited as Lessee.
10.5.2    Lease deed dated September 1, 2012 between Akshay Vanijya & Finance Private Limited as Lessor and TV18 Home Shopping Network Limited as Lessee.
10.6.1    Agreement between Magus Customer Dialog Private Limited and TV18 Home Shopping Network Limited dated June 21, 2008.
10.6.2    Addendum dated April 1, 2011 between Magus Customer Dialog Private Limited and TV18 Home Shopping Network Limited to agreement dated June 21, 2008.
10.6.3    Addendum to the Principal Agreement dated April 1, 2013 between Magus Customer Dialog Private Limited and TV18 Home Shopping Network Limited to agreement dated June 21, 2008.
10.7    Financial support letter dated August 16, 2012 issued by Network18 Media & Investments Limited.
10.7.1    Financial support letter dated December 30, 2013 issued by Network18 Media & Investments Limited.


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No.

  

Description

10.8.1    Sanction letter dated April 23, 2012 from The Ratnakar Bank Limited.
10.8.2    Bank credit facility agreement dated April 27, 2012 between The Ratnakar Bank Limited and TV18 Home Shopping Network Limited.
10.8.2.1    Sanction letter dated from December 14, 2012 from The Ratnakar Bank Limited.
10.8.2.2    Supplemental and amendatory agreement dated January 12, 2013 between The Ratnakar Bank Limited and TV18 Home Shopping Network Limited.
10.8.2.3    Sanction letter dated from June 28, 2013 from The Ratnakar Bank Limited.
10.8.2.4    Credit facility dated July 26, 2013 between The Ratnakar Bank Limited and TV18 Home Shopping Network Limited.
10.8.3    Corporate guarantee dated April 27, 2012 of Network18 Media & Investments Limited.
10.8.4    Personal guarantee dated April 27, 2012 of Mr. Raghav Bahl.
10.8.4.1    Supplementary deed of guarantee dated January 19, 2013 of Network18 Media & Investments Limited.
10.8.4.2    Deed of guarantee dated August 12, 2013 of Network18 Media & Investments Limited.
10.8.4.3    Release of personal guarantee of Mr. Raghav Bahl dated March 26, 2013.
10.8.5    Composite deed of hypothecation dated April 27, 2012.
10.8.5.1    Supplemental deed of hypothecation dated January 12, 2013.
10.8.5.2    Composite deed of hypothecation dated July 26, 2013.
10.9    Licensing agreement dated September 1, 2012 between Network18 Media & Investments Limited and our holding company.
10.9.2    Amendment dated December 19, 2012 between Network18 Media & Investments Limited and our holding company to licensing agreement dated September 1, 2012.
10.9.3    Second Addendum dated January 20, 2014 between Network18 Media & Investments Limited and our holding company to trademark license agreement dated September 1, 2012.
10.10.1    Network18 option agreement dated March 28, 2014 in respect of options to acquire ordinary shares of our holding company issued to Network18 Holdings Limited.
10.10.2    GSHS option agreement dated March 28, 2014 in respect of options to acquire ordinary shares of our holding company issued to GS Home Shopping Inc.
10.10.3    OCP option agreement dated March 28, 2014 in respect of options to acquire ordinary shares of our holding company issued to Orchard Centar Master Limited and Makira SP5 Limited.
21.1    List of subsidiaries of NW18 HSN Holdings Plc.
23.1    Consent of Aristodemou Loizides Yiolitis LLC (see Exhibit 5.1 and Exhibit 8.1).*
23.2    Consent of Amarchand & Mangaldas & Suresh A. Shroff & Co. (see Exhibit 8.2).*
23.3    Consent of Sidley Austin LLP (see Exhibit 8.3).*
23.4    Consent of Grant Thornton India LLP, registered public accounting firm.
23.5    Consent of Grant Thornton (Cyprus) Ltd.*
23.6    Consent of Mr. Vikas Thapar.
24.1    Power of Attorney (contained on signature page).
99.1    Special report prepared pursuant to the requirements of Cyprus law.*


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No.

  

Description

99.2    Schedule pursuant to the requirements of Cyprus law.*
99.3    Draft registration statement on Form F-1, submitted confidentially by the Registrant to the Securities and Exchange Commission on September 27, 2012.
99.4    Representation letter from our holding company.

 

Notes:

*   To be filed by amendment