SEC Form 3
FORM 3 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0104
Expires: December 31, 2014
Estimated average burden
hours per response: 0.5
1. Name and Address of Reporting Person*
Hirst Alistair D

(Last) (First) (Middle)
ONE KELLOGG SQUARE
P O BOX 3599

(Street)
BATTLE CREEK MI 49016-3599

(City) (State) (Zip)
2. Date of Event Requiring Statement (Month/Day/Year)
05/01/2012
3. Issuer Name and Ticker or Trading Symbol
KELLOGG CO [ K ]
4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
SVP - Global Supply Chain
5. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4) 2. Amount of Securities Beneficially Owned (Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common 4,371.488 D
Common 206.56 I By 401(k) Profit Sharing Plan
Common 638 I Held in Trust
Table II - Derivative Securities Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4) 2. Date Exercisable and Expiration Date (Month/Day/Year) 3. Title and Amount of Securities Underlying Derivative Security (Instr. 4) 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 6. Nature of Indirect Beneficial Ownership (Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option 02/20/2010 02/20/2019 Common 9,100 40.17 D
Stock Option 02/18/2006 02/18/2015 Common 11,900 44.04 D
Stock Option 02/17/2007 02/17/2016 Common 13,690 44.46 D
Stock Option 06/02/2005 02/21/2013 Common 837 45.98 D
Stock Option 05/08/2006 02/21/2013 Common 1,199 46.365 D
Stock Option 02/16/2008 02/16/2017 Common 13,000 49.78 D
Stock Option 11/28/2006 02/21/2013 Common 2,431 49.955 D
Stock Option 02/22/2009 02/22/2018 Common 9,100 51.04 D
Stock Option (1) 02/17/2022 Common 19,300 52.53 D
Stock Option (2) 02/18/2021 Common 11,900 53.01 D
Stock Option (3) 02/19/2020 Common 9,100 53.2 D
Explanation of Responses:
1. The option vests in three equal annual installments beginning February 17, 2013.
2. The option vests in three equal annual installments beginning February 18, 2012.
3. The option vests in three equal annual installments beginning February 19, 2011.
Remarks:
hirstpoa.txt
Gary H. Pilnick, Attorney-in-Fact 05/09/2012
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.