SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Holland Augusta Brown

(Last) (First) (Middle)
850 DIXIE HWY

(Street)
LOUISVILLE KY 40210

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
BROWN FORMAN CORP [ BFA, BFB ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director X 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
06/26/2012
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common 412,905 (1) D
Class A Common 1,667 I Spouse
Class A Common 12,578 (1) I GRAT
Class A Common 12 I Eleanor Lee Trusts
Class A Common 844,899 I Hebe Three Limited Partnership
Class A Common 06/26/2012 S (4) 5,725 D $90.48 0 I Driftwood Holdings Three, LLC
Class A Common 1,162 I Trust fbo Owsley Brown III
Class A Common 32,838 I Longview Charitable LP
Class A Common 2,198 I Trust fbo child
Class A Common 1,504 I Trust fbo child
Class A Common 1,504 I Trust fbo child
Class A Common 5,033 I Trust fbo Children
Class A Common 980 I Trust fbo Barzun children
Class A Common 13,626 I Trust fbo Augusta Holland
Class A Common 150,000 I Cherokee Horation Ltd.
Class A Common 29,534 I Birdnest 2006 Ltd.
Class A Common 2,220,077 I Olympus Three, LLC
Class B Common 77,582 D
Class B Common 383 I Spouse
Class B Common 1,320 I Owsley Brown II IRA
Class B Common 26,298 I CLB Grandchildren Eq. Tr.
Class B Common 8,597 I Eleanor Lee Trusts
Class B Common 06/28/2012 J (3) 364 A (3) 364 I Hebe Exempt Trust
Class B Common 06/27/2012 S (5) 310,977 D $95.37 3,976,413 I Hebe Three Limited Partnership (2)
Class B Common 12,800 I Longview Charitable LP
Class B Common 06/26/2012 S (4) 1,498 D $92.97 0 I Driftwood Holdings Three, LLC
Class B Common 4,109 I Trust fbo Owsley Brown III
Class B Common 607 I Trust fbo child
Class B Common 168 I Trust fbo Children
Class B Common 639 I Holland Family Trust
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Adjusted to reflect shares transferred from reporting person's direct holdings to GRATs of which the reporting person is trustee and sole annuitant.
2. Adjusted to reflect change in form of ownership. On June 1, 2012, Hebe Limited Partnership contributed a pro rata portion of its Class A and Class B shares to Hebe Three Limited Partnership, with no change in the pecuniary interests therein.
3. On June 28, 2012, the reporting person was appointed as an advisor to this trust.
4. Represents sale of the reporting person's pecuniary interest in Driftwood Holding Three, LLC.
5. Represents transfer of shares in payment of a debt.
Remarks:
Diane M. Barhorst, Atty in Fact for Augusta Brown Holland 06/28/2012
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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