SEC Form 3
FORM 3 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person*
McCormick Peter D

(Last) (First) (Middle)
20 NORTH MERIDIAN STREET
SUITE 200

(Street)
INDIANAPOLIS IN 46204

(City) (State) (Zip)
2. Date of Event Requiring Statement (Month/Day/Year)
03/21/2012
3. Issuer Name and Ticker or Trading Symbol
ExactTarget, Inc. [ ET ]
4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Gen. Mgr--ExactTarget Global
5. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4) 2. Amount of Securities Beneficially Owned (Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common Stock 884,776 I See footnote (5)
Table II - Derivative Securities Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4) 2. Date Exercisable and Expiration Date (Month/Day/Year) 3. Title and Amount of Securities Underlying Derivative Security (Instr. 4) 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 6. Nature of Indirect Beneficial Ownership (Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Employee Stock Option (right to buy) (1) 01/25/2019 Common Stock 50,000 4.67 D
Employee Stock Option (right to buy) (2) 05/26/2020 Common Stock 50,000 5.61 D
Employee Stock Option (right to buy) (3) 03/23/2021 Common Stock 130,000 7.7 D
Employee Stock Option (right to buy) (4) 02/28/2022 Common Stock 70,000 15 D
Explanation of Responses:
1. 12,500 of the options vested and became exercisable on January 26, 2010 and 37,500 of the options vest and become exercisable in thirty-six equal monthly installments beginning on February 26, 2010.
2. 12,500 of the options vested and became exercisable on May 27, 2011 and 37,500 of the options vest and become exercisable in thirty-six equal monthly installments beginning on June 27, 2011.
3. 32,500 of the options will vest and become exercisable on March 24, 2012 and 97,500 of the options will vest and become exercisable in thirty-six equal monthly installments beginning on April 24, 2012.
4. 17,500 of the options will vest and become exercisable on March 1, 2013 and 52,500 of the options will vest and become exercisable in thirty-six equal monthly installments beginning on April 1, 2013.
5. Shares reported in column 2 represent shares held by the Peter D. McCormick Trust, dated August 13, 2009, of which Peter D. McCormick is a trustee.
Remarks:
Exhibit List: Exhibit 24.1--Power of Attorney for Peter D. McCormick
/s/ Peter D. McCormick 03/21/2012
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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