0001172661-24-000658.txt : 20240212 0001172661-24-000658.hdr.sgml : 20240212 20240212105622 ACCESSION NUMBER: 0001172661-24-000658 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20231231 FILED AS OF DATE: 20240212 DATE AS OF CHANGE: 20240212 EFFECTIVENESS DATE: 20240212 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Madden Advisory Services, Inc. CENTRAL INDEX KEY: 0001542284 ORGANIZATION NAME: IRS NUMBER: 593512917 STATE OF INCORPORATION: FL FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-14842 FILM NUMBER: 24618098 BUSINESS ADDRESS: STREET 1: 5200 BELFORT ROAD STREET 2: SUITE 410 CITY: JACKSONVILLE STATE: FL ZIP: 32256 BUSINESS PHONE: (904) 296-1127 MAIL ADDRESS: STREET 1: 5200 BELFORT ROAD STREET 2: SUITE 410 CITY: JACKSONVILLE STATE: FL ZIP: 32256 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false true false 0001542284 XXXXXXXX 12-31-2023 12-31-2023 false Madden Advisory Services, Inc.

5200 Belfort Road Suite 410 Jacksonville FL 32256

13F HOLDINGS REPORT 028-14842 000112607 801-62774 N Michael L. Ellis 904-296-1127 /s/ Michael L. Ellis Jacksonville FL 02-12-2024 0 90 177443153 INFORMATION TABLE 2 infotable.xml ABRDN GOLD ETF TRUST PHYSCL GOLD SHS 00326A104 449203 22756 SH SOLE 0 0 22756 ALPS ETF TR SECTR DIV DOGS 00162Q858 844452 16474 SH SOLE 0 0 16474 APPLE INC COM 037833100 948819 4928 SH SOLE 0 0 4928 FIDELITY COVINGTON TRUST QLTY FCTOR ETF 316092790 1131739 20827 SH SOLE 0 0 20827 FIRST TR EXCHANGE TRADED FD CONSUMR STAPLE 33734X119 491471 7790 SH SOLE 0 0 7790 FIRST TR EXCHANGE-TRADED FD FIRST TR ENH NEW 33739Q408 853019 14298 SH SOLE 0 0 14298 INVENTRUST PPTYS CORP COM NEW 46124J201 207104 8173 SH SOLE 0 0 8173 INVESCO QQQ TR UNIT SER 1 46090E103 1031644 2519 SH SOLE 0 0 2519 ISHARES GOLD TR ISHARES NEW 464285204 3645909 93413 SH SOLE 0 0 93413 ISHARES TR IBONDS 24 TRM TS 46436E874 436042 18275 SH SOLE 0 0 18275 ISHARES TR U.S. TECH ETF 464287721 279134 2274 SH SOLE 0 0 2274 ISHARES TR 0-5YR HI YL CP 46434V407 3134008 74230 SH SOLE 0 0 74230 ISHARES TR IBONDS 25 TRM TS 46436E866 239412 10284 SH SOLE 0 0 10284 ISHARES TR TIPS BD ETF 464287176 951990 8857 SH SOLE 0 0 8857 ISHARES TR EAFE VALUE ETF 464288877 475673 9130 SH SOLE 0 0 9130 ISHARES TR MSCI EAFE ETF 464287465 6857370 91007 SH SOLE 0 0 91007 ISHARES TR IBONDS DEC24 ETF 46434VBG4 6060728 243305 SH SOLE 0 0 243305 ISHARES TR CORE S&P MCP ETF 464287507 1416268 5110 SH SOLE 0 0 5110 ISHARES TR CORE S&P500 ETF 464287200 601534 1259 SH SOLE 0 0 1259 ISHARES TR CORE US AGGBD ET 464287226 1029178 10370 SH SOLE 0 0 10370 ISHARES TR IBONDS 25 TRM HG 46435U168 303372 13133 SH SOLE 0 0 13133 ISHARES TR IBONDS 24 TRM HG 46435U184 417316 17980 SH SOLE 0 0 17980 ISHARES TR IBONDS 27 ETF 46435UAA9 416358 17399 SH SOLE 0 0 17399 ISHARES TR IBONDS DEC2026 46435GAA0 1799909 75310 SH SOLE 0 0 75310 ISHARES TR IBONDS DEC25 ETF 46434VBD1 3906113 157759 SH SOLE 0 0 157759 ISHARES TR RUSSELL 2000 ETF 464287655 359472 1791 SH SOLE 0 0 1791 ISHARES TR RUS 1000 ETF 464287622 399422 1523 SH SOLE 0 0 1523 ISHARES TR 0-5 YR TIPS ETF 46429B747 2862468 29034 SH SOLE 0 0 29034 ISHARES TR CORE MSCI EAFE 46432F842 884933 12579 SH SOLE 0 0 12579 ISHARES TR U.S. MED DVC ETF 464288810 3024845 56047 SH SOLE 0 0 56047 ISHARES TR CORE S&P SCP ETF 464287804 3079491 28448 SH SOLE 0 0 28448 ISHARES TR CORE HIGH DV ETF 46429B663 1454785 14264 SH SOLE 0 0 14264 ISHARES TR RUS MID CAP ETF 464287499 212589 2735 SH SOLE 0 0 2735 ISHARES TR U.S. UTILITS ETF 464287697 356248 4457 SH SOLE 0 0 4457 ISHARES TR CORE S&P TTL STK 464287150 694413 6599 SH SOLE 0 0 6599 ISHARES TR MSCI INTL QUALTY 46434V456 475434 12658 SH SOLE 0 0 12658 JOHNSON & JOHNSON COM 478160104 204508 1305 SH SOLE 0 0 1305 MICROSOFT CORP COM 594918104 5299964 14094 SH SOLE 0 0 14094 PEPSICO INC COM 713448108 222466 1310 SH SOLE 0 0 1310 PIMCO ETF TR INV GRD CRP BD 72201R817 1186767 12202 SH SOLE 0 0 12202 PRUDENTIAL FINL INC COM 744320102 241229 2326 SH SOLE 0 0 2326 SCHWAB STRATEGIC TR US SML CAP ETF 808524607 549989 11642 SH SOLE 0 0 11642 SCHWAB STRATEGIC TR US BRD MKT ETF 808524102 15220085 273398 SH SOLE 0 0 273398 SCHWAB STRATEGIC TR US LCAP GR ETF 808524300 3520444 42435 SH SOLE 0 0 42435 SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 925460 37332 SH SOLE 0 0 37332 SCHWAB STRATEGIC TR US MID-CAP ETF 808524508 3554415 47191 SH SOLE 0 0 47191 SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 5440570 96464 SH SOLE 0 0 96464 SCHWAB STRATEGIC TR US REIT ETF 808524847 1841902 88938 SH SOLE 0 0 88938 SCHWAB STRATEGIC TR INTL EQTY ETF 808524805 1015061 27464 SH SOLE 0 0 27464 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 2498649 32821 SH SOLE 0 0 32821 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 416711 6580 SH SOLE 0 0 6580 SELECT SECTOR SPDR TR SBI CONS STPLS 81369Y308 526395 7308 SH SOLE 0 0 7308 SELECT SECTOR SPDR TR INDL 81369Y704 974963 8553 SH SOLE 0 0 8553 SELECT SECTOR SPDR TR SBI CONS DISCR 81369Y407 1182710 6614 SH SOLE 0 0 6614 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 1224269 6361 SH SOLE 0 0 6361 SELECT SECTOR SPDR TR RL EST SEL SEC 81369Y860 237476 5928 SH SOLE 0 0 5928 SPDR GOLD TR GOLD SHS 78463V107 375458 1964 SH SOLE 0 0 1964 SPDR INDEX SHS FDS PORTFOLIO DEVLPD 78463X889 304015 8939 SH SOLE 0 0 8939 SPDR S&P 500 ETF TR TR UNIT 78462F103 3624148 7625 SH SOLE 0 0 7625 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 206504 407 SH SOLE 0 0 407 SPDR SER TR PORTFLI HIGH YLD 78468R606 239650 10250 SH SOLE 0 0 10250 SPDR SER TR BLOOMBERG HIGH Y 78468R622 269696 2847 SH SOLE 0 0 2847 SPDR SER TR PRTFLO S&P500 GW 78464A409 255165 3922 SH SOLE 0 0 3922 SPDR SER TR NYSE TECH ETF 78464A102 226356 1379 SH SOLE 0 0 1379 SPDR SER TR S&P HOMEBUILD 78464A888 410286 4289 SH SOLE 0 0 4289 SPROTT PHYSICAL GOLD & SILVE TR UNIT 85208R101 339874 17748 SH SOLE 0 0 17748 VANECK ETF TRUST IG FLOATING RATE 92189F486 3620815 143969 SH SOLE 0 0 143969 VANECK ETF TRUST SEMICONDUCTR ETF 92189F676 279442 1598 SH SOLE 0 0 1598 VANGUARD BD INDEX FDS SHORT TRM BOND 921937827 655947 8517 SH SOLE 0 0 8517 VANGUARD INDEX FDS VALUE ETF 922908744 10719321 71701 SH SOLE 0 0 71701 VANGUARD INDEX FDS MID CAP ETF 922908629 826992 3555 SH SOLE 0 0 3555 VANGUARD INDEX FDS TOTAL STK MKT 922908769 2754361 11611 SH SOLE 0 0 11611 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 12350178 28274 SH SOLE 0 0 28274 VANGUARD INDEX FDS GROWTH ETF 922908736 745555 2398 SH SOLE 0 0 2398 VANGUARD INDEX FDS REAL ESTATE ETF 922908553 1137634 12875 SH SOLE 0 0 12875 VANGUARD INDEX FDS SMALL CP ETF 922908751 1288902 6042 SH SOLE 0 0 6042 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 415069 10099 SH SOLE 0 0 10099 VANGUARD MALVERN FDS STRM INFPROIDX 922020805 265707 5595 SH SOLE 0 0 5595 VANGUARD SCOTTSDALE FDS VNG RUS1000IDX 92206C730 583921 2692 SH SOLE 0 0 2692 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 2088406 26992 SH SOLE 0 0 26992 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 3427997 20117 SH SOLE 0 0 20117 VANGUARD STAR FDS VG TL INTL STK F 921909768 3896709 67231 SH SOLE 0 0 67231 VANGUARD WORLD FDS UTILITIES ETF 92204A876 1501443 10954 SH SOLE 0 0 10954 VANGUARD WORLD FDS HEALTH CAR ETF 92204A504 4967489 19814 SH SOLE 0 0 19814 VANGUARD WORLD FDS CONSUM DIS ETF 92204A108 2345773 7702 SH SOLE 0 0 7702 VANGUARD WORLD FDS CONSUM STP ETF 92204A207 5231477 27396 SH SOLE 0 0 27396 VANGUARD WORLD FDS INF TECH ETF 92204A702 11642132 24054 SH SOLE 0 0 24054 VANGUARD WORLD FDS MATERIALS ETF 92204A801 267815 1410 SH SOLE 0 0 1410 VANGUARD WORLD FDS INDUSTRIAL ETF 92204A603 1565822 7103 SH SOLE 0 0 7103 WELLTOWER INC COM 95040Q104 597196 6623 SH SOLE 0 0 6623