10-Q/A

U.S. SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q/A

(Mark one)

x Quarterly Report Under Section 13 or 15(d) of the Securities Exchange Act of 1934

For the Quarterly Period Ended June 30, 2012

Or

¨ Transition Report Under Section 13 or 15(d) of the Securities Exchange Act of 1934

Commission File Number 333-179151

SOCIAL REALITY, INC.

(Exact name of registrant as specified in its charter)

Delaware	45-2925231
State or other jurisdiction of	(I.R.S. Employer
incorporation or organization	Identification No.)
479 Rodeo Drive
Beverly Hills, CA	90210
(Address of principal executive offices)	(Zip Code)

Registrant’s telephone number, including area code (323)-229-0297

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  xYes     ¨ No 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). xYes     ¨ No 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer ¨	Accelerated filer  ¨
Non-accelerated filer  ¨  (Do not check if a small reporting company)	Smaller reporting company x

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act)  ¨ Yes x No 

Indicate the number of shares outstanding of each of the issuer’s classes of Common Stock, as of the latest practicable date.

Class	Number of Shares Outstanding
Class A Common Stock $0.001 par value	3,912,129 shares outstanding as of August 13, 2012
Class B Common Stock $0.001 par value	9,000,000 shares outstanding as of August 13, 2012

Explanatory Note

The sole purpose of this Amendment to Social Reality, Inc.’s Quarterly Report on Form 10-Q for the fiscal quarter ended June 30, 2012, filed with the Securities and Exchange Commission on August 20, 2012 (the “Form 10-Q”), is to provide the consolidated financial statements and related notes from the Form 10-Q formatted in XBRL (eXtensible Business Reporting Language) to furnish Exhibit 101 to the Form 10-Q in accordance with Rule 405 of Regulation S-T. Exhibit 101 to this report provides the consolidated financial statements and related notes from the Form 10-Q formatted in XBRL. No other changes have been made to the Form 10-Q.

Pursuant to Rule 406T of Regulation S-T, the interactive data files on Exhibit 101 hereto are deemed not filed or part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as amended, are deemed not filed for purposes of Section 18 of the Securities Act of 1934, as amended, and otherwise are not subject to liability under those sections.

ITEM 6. EXHIBITS.

The exhibits listed in the accompanying index to exhibits are filed or incorporated by reference as part of this Form 10-Q.

SIGNATURES

In accordance with the requirements of the Securities Exchange Act of 1934, the Registrant has caused this report to be signed by the undersigned hereunto duly authorized.

	SOCIAL REALITY, INC.
Date:  September 18,  2012		/s/ Christopher Miglino
		Chief Executive Officer, Chief Financial Officer
		/s/ Erin DeRuggiero
		Chief Operating Officer

INDEX TO EXHIBITS

			Incorporated by Reference
Exhibit No.	Description	Filed Herewith	Form	Exhibit No.	File No.	Filing Date
3.01	Certificate of Incorporation		S-1	3.01	333-179151	1/24/12
3.02	Certificate of Correction		S-1	3.02	333-179151	1/24/12
3.03	Bylaws		S-1	3.03	333-179151	1/24/12
4.01	Specimen of Class A Common Stock certificate		S-1	4.01	333-179151	1/24/12
4.02**	2012 Equity Compensation Plan adopted on January 1, 2012		S-1	4.02	333-179151	1/24/12
4.03**	Form of 2012 Equity Compensation Plan Option Grant		S-1	4.03	333-179151	1/24/12
4.04**	Form of 2012 Equity Compensation Plan Restricted Stock Unit Grant (RSU)		S-1	4.04	333-179151	1/24/12
4.05**	Form of 2012 Equity Compensation Plan Restricted Stock Award (RSA)		S-1	4.05	333-179151	1/24/12
10.01**	Christopher Miglino Employment Agreement		S-1	10.01	333-179151	1/24/12
10.02**	Erin DeRuggiero Employment Agreement		S-1	10.02	333-179151	1/24/12
10.03**	Form of Proprietary Information, Inventions, And Confidentiality Agreement		S-1	10.03	333-179151	1/24/12
10.04**	Form of Indemnification Agreement		S-1	10.04	333-179151	1/24/12
10.05	Facebook’s Standard Platform Terms for Advertising Providers		S-1	10.05	333-179151	4/11/12
14.00	Code of Ethics		S-1/A	99.1	333-179151	6/4/12
31.1	Certification of the Principal Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.	*
31.2	Certification of the Principal Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.	*
32.1	Certification of Principal Executive Officer Pursuant to 18 U.S.C § 1350.	*
32.2	Certification of Principal Financial Officer Pursuant to 18 U.S.C § 1350.	*

101.INS	XBRL Instance Document***
101.SCH	XBRL Taxonomy Extension Schema ***
101.CAL	XBRL Taxonomy Extension Calculation Linkbase***
101.DEF	XBRL Taxonomy Extension Definition Linkbase***
101.LAB	XBRL Taxonomy Extension Label Linkbase***
101.PRE	XBRL Taxonomy Extension Presentation Linkbase***

*These exhibits were previously included or incorporated by reference in Social Reality Inc.’s Quarterly Report on Form 10-Q for the quarterly period ended June 30, 2012, filed with the Securities and Exchange Commission on August 20, 2012.

**Management contracts or compensation plans or arrangements in which directors or executive officers are eligible to participate.

***Furnished herein

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Stockholders' (Members') Equity

6 Months Ended

Jun. 30, 2012

Stockholders' Equity Note [Abstract]

Stockholders' Equity Note Disclosure [Text Block]

Note 3 – Stockholders’ (Members’) Equity

We are authorized to issue 50,000,000 of preferred stock, par value $0.001. No shares of preferred stock have been issued.

We are authorized to issue an aggregate of 259,000,000 shares of common stock. Our certificate of incorporation provides that we will have two classes of common stock: Class A common stock (authorized 250,000,000 shares, par value $0.001), which has one vote per share, and Class B common stock (authorized 9,000,000 shares, par value $0.001), which has ten votes per share. Any holder of Class B common stock may convert his or her shares at any time into shares of Class A common stock on a share-for-share basis. Otherwise the rights of the two classes of common stock will be identical.

Effective January 1, 2012, we issued 3,328,767 Class A common shares and 9,000,000 Class B common shares in exchange for 100% of the Social Reality, LLC membership interests. The Class A common shares were issued to holders of our non-voting, non-participating membership interest and the Class B common shares were issued to our general membership interest holders who are also our founders.

During January, 2012, we completed the offering of 460,072 of our Class A common shares at a price per share of $0.8111, for proceeds of approximately $372,959.

During February, 2012 we received $100,000 pursuant to a subscription agreement for the purchase of 123,290 shares of our Class A common shares, at a price of $0.8111 per share. These shares were issued during May 2012.

On February 1, 2012 we granted an aggregate of 180,000 unvested shares to employees. The shares vest ratably over three years. We have valued the grants at $145,998, based on a fair value per share of $0.8111. Compensation expense will be recognized over the vesting period. During the three and six months ended June 30, 2012, we recorded $11,040 and $19,151, respectively, of compensation expense. Awards totaling 10,000 shares were forfeited during the three months ended June 30, 2012.

On February 1, 2012, we granted 15,000 common stock options to a director. The options have an exercise price of $0.8111 per share. The options vested upon grant. The options lapse if unexercised after five years.  The options have a grant date fair value of $2,031, determined using the Black-Scholes method based on the following assumptions:  (1) risk free interest rate of 0.14%; (2) dividend yield of 0%; (3) volatility factor of the expected market price of our common stock of 42%; and (4) an expected life of the options of 01 year.

On June 27, 2011, Social Reality, LLC issued a 3.34% non-voting, non-participating member interest as payment for legal services to be rendered. The interest has been valued at $59,010, based on the value of the sale to the third party for cash described above. The value of the services will be charged to expense over the estimated service period, July 1, 2011 to March 31, 2012. During the three months ended March 31, 2012 we have charged $19,670 to expense.

On June 27, 2011, Social Reality, LLC issued a 6.66% non-voting, non-participating member interest as payment for consulting services to be rendered. The interest has been valued at $117,668, based on the value of the sale to the third party for cash described above. The value of the services will be charged to expense over the service period, July 1, 2011 to June 30, 2014. During the three and six months ended June 30, 2012 we have charged $9,806 and $19,612, respectively, to expense and the balance of $78,445 at June 30, 2012 is recorded as prepaid expense.

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Related Party Transactions

6 Months Ended

Jun. 30, 2012

Related Party Transactions [Abstract]

Related Party Transactions Disclosure [Text Block]

Note 2 - Related Party Transactions

During the six months ended June 30, 2011, the members of Social Reality conducted the Company’s operations from their personal residences. We have ascribed a value of $6,000 to rent expense for the use of these premises for 2011, with a corresponding credit to members’ equity.

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CONDENSED BALANCE SHEETS (USD $)	Jun. 30, 2012	Dec. 31, 2011 Predecessor [Member]	Jun. 30, 2012 Common Class A [Member]	Dec. 31, 2011 Common Class A [Member] Predecessor [Member]	Jun. 30, 2012 Common Class B [Member]	Dec. 31, 2011 Common Class B [Member] Predecessor [Member]
Assets
Cash and cash equivalents	$ 409,945	$ 221,664
Accounts receivable, net of allowance for doubtful accounts of $0	537,339	812,819
Prepaid expenses	146,437	117,727
Other current assets	5,500	5,200
Total current assets	1,099,221	1,157,410
Property and equipment, net of accumulated depreciation of $0	18,000	0
Total assets	1,117,221	1,157,410
Liabilities and stockholders' (members') equity
Accounts payable and accrued expenses	415,190	435,216
Deferred income tax liability	109,000	0
Total current liabilities	524,190	435,216
Stockholders' (members') equity
Preferred stock, authorized 50,000,000 shares, $0.001 par value, no shares issued and outstanding	0	0
Common Stock, Value, Issued			3,912	0	9,000	0
Additional paid in capital	1,056,423	0
Accumulated deficit	(476,304)	0
Members' equity	0	722,194
Total stockholders' (members') equity	593,031	722,194
Total liabilities and stockholders' (members') equity	$ 1,117,221	$ 1,157,410

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CONDENSED STATEMENTS OF CASH FLOWS (USD $)	6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011 Predecessor [Member]
Cash flows from operating activities:
Net (loss) income	$ (476,304)	$ 17,775
Adjustments to reconcile net (loss) income to net cash (used in) provided by operating activities:
Amortization of stock based prepaid fees	39,282	0
Stock based compensation	21,182	0
Rent expense contibution by members	0	6,000
Changes in operating assets and liabilities:
Accounts receivable	275,480	426,767
Prepaid expenses	(67,992)	(9,100)
Other current assets	(300)	0
Accounts payable and accrued expenses	(20,026)	(66,053)
Customer prepayments	0	(40,000)
Deferred tax liability	(38,000)	0
Cash (used in) provided by operating activities	(266,678)	335,389
Cash flows from investing activities:
Purchase of equipment	(18,000)	0
Cash used by investing activities	(18,000)	0
Cash flows from financing activities:
Sale of common stock	472,959	0
Cash provided by financing activities	472,959	0
Net increase in cash	188,281	335,389
Cash, beginning of period	221,664	11,262
Cash, end of period	409,945	346,651
Supplemental Schedule of Cash Flow Information:
Cash paid for interest	0	0
Cash paid for taxes	38,000	0
Non-cash financial activities:
Contribution of member interests (net assets) in Social Reality, LLC in exchange for common stock	$ 575,194	$ 0

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Organization and Summary of Significant Accounting Policies

6 Months Ended

Jun. 30, 2012

Organization, Consolidation and Presentation Of Financial Statements [Abstract]

Organization, Consolidation and Presentation of Financial Statements Disclosure and Significant Accounting Policies [Text Block]

Note 1 - Organization and Summary of Significant Accounting Policies

Organization and Basis of Presentation

Social Reality, INC. ("Social Reality", “we”, “us” or "the Company") is a Delaware corporation formed on August 2, 2011. Effective January 1, 2012 we acquired all of the member interests and operations of Social Reality, LLC, a California limited liability company formed on August 14, 2009, which began business in May of 2010, in exchange for 12,328,767 shares of our Class A and Class B common stock. The former members of Social Reality, LLC owned all of our common stock after the acquisition. Social Reality, LLC is referred to as our predecessor in these financial statements.

Social Reality is primarily an approved and accredited Facebook advertising network company. We sell targeted and measurable online advertising campaigns and programs to brand advertisers and advertising agencies across large Facebook apps and large websites, generating qualified Facebook likes and quantifiable engagement for our clients, driving online sales and increased brand equity. A primary focus of the company has been to generate these activities with cause specific campaigns. We also create custom applications for large brands that leverage traffic on our partner sites to seed the applications to help them go viral.

We derive our revenue from the sales of media on our partner websites and of our own products and from building custom applications for our partners. We offer our customers a number of pricing options including cost-per-thousand-impression ("CPM"), whereby our customers pay based on the number of times the target audience is exposed to the advertisement, and cost-per-engagement ("CPE"), whereby payment is triggered only when an individual takes a specific activity.

We are headquartered in Beverly Hills, California.

Basis of Presentation and Use of Estimates

The accompanying condensed financial statements are unaudited. The unaudited interim financial statements have been prepared in accordance with U.S. GAAP. These interim financial statements as of and for the three and six months ended June 30, 2012 and 2011 are unaudited; however, in the opinion of management, such statements include all adjustments (consisting of normal recurring accruals) necessary to present fairly the consolidated financial position, results of operations and cash flows of the Company for the periods presented. The results for the three and six months ended June 30, 2012 are not necessarily indicative of the results to be expected for the year ending December 31, 2012 or for any future period. All references to June 30, 2012 and 2011 in these footnotes are unaudited.

Accounting principles generally accepted in the United States ("GAAP") require management of the Company to make estimates and assumptions in the preparation of these consolidated financial statements that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from these estimates and assumptions.

The most significant area that requires management judgment and which is susceptible to possible change in the near term include the Company's revenue recognition policies, discussed elsewhere in these financial statements.

Cash and Cash Equivalents

The Company considers all short-term highly liquid investments with a remaining maturity at the date of purchase of three months or less to be cash equivalents.

Revenue Recognition

The Company recognizes revenue when the following criteria have been met: persuasive evidence of an arrangement exists, no significant Company obligations remain, collection of the related receivable is reasonably assured, and the fees are fixed or determinable.

Revenues from certain sales of targeted and measurable online advertising campaigns and programs to brand advertisers and advertising agencies are recognized on a net basis as the payments to the websites on which the advertising is placed for these specific transactions are based on cash actually collected from the advertisers and agencies, rather than the actual fees billed to the advertisers and agencies. Revenue from sales of targeted and measurable online advertising campaigns and programs for which we bear risk of loss and from sponsored and custom campaigns is recognized on a gross basis in the period that no significant Company obligations remain, collection of the resulting receivable is reasonably assured, and the fees are fixed or determinable. Expenses that are directly related to a revenue-generating event are recorded as a component of cost of revenue.

Cost of Revenue

Cost of revenue consists of payments to website publishers that are directly related to a revenue-generating event and project and application design costs. The Company becomes obligated to make payments related to website publishers in the period the advertising impressions, click-throughs, actions or lead-based information are delivered or occur. Such expenses are classified as cost of revenue in the corresponding period in which the revenue is recognized in the accompanying income statement.

Accounts Receivable

Credit is extended to customers based on an evaluation of their financial condition and other factors. Management periodically assesses the Company’s accounts receivable and, if necessary, establishes an allowance for estimated uncollectible amounts. Accounts determined to be uncollectible are charged to operations when that determination is made. No allowance was recorded as of June 30, 2012 or December 31, 2011. The Company usually does not require collateral.

Concentration of Credit Risk, Significant Customers and Supplier Risk

Financial instruments that potentially subject the Company to concentration of credit risk consist of cash and cash equivalents and accounts receivable. Cash and cash equivalents are deposited in the United States. The balances in the United States held at any one financial institution are generally in excess of Federal Deposit Insurance Corporation ("FDIC") insurance limits.

At June 30, 2012, four customers accounted for more than 10% of the accounts receivable balance (for a total of 94%). For the six months ended June 30, 2012 four customers accounted for 94% of total revenue. For the six months ended June 30, 2011, four customers accounted for 64% of total revenue.

Fair Value of Financial Instruments

The Company's financial instruments, including cash and cash equivalents, net accounts receivable, accounts payable and accrued expenses, are carried at historical cost. At June 30, 2012 and December 31, 2011 the carrying amounts of these instruments approximated their fair values because of the short-term nature of these instruments.

Income Taxes

Social Reality, LLC was a limited liability company. As a result, the Company’s income for federal and state income tax purposes is reportable on the tax returns of the individual partners. Accordingly, no recognition has been made for federal or state income taxes in the accompanying financial statements of the predecessor Company.

Recently Issued Accounting Standards

Management does not believe that any recently issued, but not yet effective, accounting standards if currently adopted would have a material effect on the accompanying financial statements.

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CONDENSED BALANCE SHEETS [Parenthetical] (USD $)	Jun. 30, 2012	Dec. 31, 2011 Predecessor [Member]	Jun. 30, 2012 Common Class A [Member]	Dec. 31, 2011 Common Class A [Member] Predecessor [Member]	Jun. 30, 2012 Common Class B [Member]	Dec. 31, 2011 Common Class B [Member] Predecessor [Member]
Allowance for accounts receivable (in dollars)	$ 0	$ 0
Accumulated depreciation (in dollars)	$ 0	$ 0
Preferred stock, par value (in dollars per share)	$ 0.001	$ 0.001
Preferred stock, shares authorized	50,000,000	50,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Common stock, shares authorized			250,000,000	250,000,000	9,000,000	9,000,000
Common stock, par value (in dollars per share)			$ 0.001	$ 0.001	$ 0.001	$ 0.001
Common stock, shares issued			3,912,129	0	9,000,000	0
Common stock, shares outstanding			3,912,129	0	9,000,000	0

XML

DOCUMENT AND ENTITY INFORMATION	6 Months Ended
	Jun. 30, 2012	Aug. 13, 2012 Common Class A [Member]	Aug. 13, 2012 Common Class B [Member]
Entity Registrant Name	SOCIAL REALITY, INC.
Entity Central Index Key	0001538217
Current Fiscal Year End Date	--12-31
Entity Filer Category	Smaller Reporting Company
Trading Symbol	sclr
Entity Common Stock, Shares Outstanding		3,912,129	9,000,000
Document Type	10-Q
Amendment Flag	false
Document Period End Date	Jun. 30, 2012
Document Fiscal Period Focus	Q2
Document Fiscal Year Focus	2012

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CONDENSED STATEMENTS OF INCOME (LOSS) (USD $)	3 Months Ended	6 Months Ended	3 Months Ended	6 Months Ended
	Jun. 30, 2012	Jun. 30, 2012	Jun. 30, 2011 Predecessor [Member]	Jun. 30, 2011 Predecessor [Member]
Revenues	$ 424,068	$ 830,415	$ 272,039	$ 417,388
Cost of revenue	237,069	420,114	57,000	87,000
Gross profit	186,999	410,301	215,039	330,388
Operating expense	436,454	886,605	197,422	312,613
(Loss) income from operations	(249,455)	(476,304)	17,617	17,775
Provision for income taxes	0	0	0	0
Net (loss) income	$ (249,455)	$ (476,304)	$ 17,617	$ 17,775
Net (loss) income per share,basic and diluted (2011 pro forma) (in dollars per share)	$ (0.02)	$ (0.04)	$ 0.00	$ 0.00
Weighted average shares outstanding (2011 pro forma) (in shares)	12,852,516	12,772,648	12,328,767	12,328,767

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Related Party Transactions (Details Textual) (Social Reality, Llc [Member], Rent Expense [Member], USD $)	6 Months Ended
	Jun. 30, 2011
Social Reality, Llc [Member] | Rent Expense [Member]
Related Party Transaction, Expenses from Transactions with Related Party	$ 6,000

XML

Organization and Summary of Significant Accounting Policies (Details Textual)	6 Months Ended		0 Months Ended
	Jun. 30, 2012 Four Customers [Member]	Jun. 30, 2011 Four Customers [Member]	Jan. 02, 2012 Social Reality, Llc [Member]	Jan. 02, 2012 Social Reality, Llc [Member] Class and Class B Common Stock [Member]
Business Acquisition, Effective Date of Acquisition			Jan. 01, 2012
Business Acquisition, Description of Acquired Entity			A California limited liability company formed on August 14, 2009, which began business in May of 2010,
Business Acquisition, Equity Interest Issued or Issuable, Number of Shares				12,328,767
Entity-Wide Revenue, Major Customer, Percentage	10.00%
Entity Wide Revenue Major Customer Percentage Total	94.00%	64.00%

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Stockholders' (Members') Equity (Details Textual) (USD $)	6 Months Ended	1 Months Ended	3 Months Ended	1 Months Ended	3 Months Ended	6 Months Ended	1 Months Ended	3 Months Ended	6 Months Ended	1 Months Ended		1 Months Ended		6 Months Ended			6 Months Ended
	Jun. 30, 2012	Jun. 27, 2011 Legal Services [Member]	Mar. 31, 2012 Legal Services [Member]	Jun. 27, 2011 Consulting Services [Member]	Jun. 30, 2012 Consulting Services [Member]	Jun. 30, 2012 Consulting Services [Member]	Feb. 29, 2012 Employee [Member]	Jun. 30, 2012 Employee [Member]	Jun. 30, 2012 Employee [Member]	Feb. 29, 2012 Director [Member]	Jan. 31, 2012 Social Reality, Llc [Member]	Feb. 29, 2012 Common Class A [Member]	Jan. 31, 2012 Common Class A [Member]	Jun. 30, 2012 Common Class A [Member]	Jun. 30, 2012 Common Class B [Member]	Jan. 31, 2012 Common Class B [Member]	Jun. 30, 2012 Common Stock [Member]
Preferred Stock, Shares Authorized	50,000,000
Preferred Stock, Par or Stated Value Per Share	$ 0.001
Common Stock, Shares Authorized														250,000,000	9,000,000		259,000,000
Common Stock, Par or Stated Value Per Share														$ 0.001	$ 0.001
Common Stock, Voting Rights														One vote per share	Ten votes per share.
Common Stock, Shares, Issued												123,290	3,328,767	3,912,129	9,000,000	9,000,000
Proceeds From Issuance Of Common Stock	$ 472,959												$ 372,959
Business Acquisition, Percentage of Voting Interests Acquired											100.00%
Stock Issued During Period, Shares, New Issues													460,072				583,362
Share Price												$ 0.8111	$ 0.8111
Proceeds From Common Stock Share Subscribed But Unissued Subscriptions												100,000
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross							180,000			15,000
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period							3 years			5 years
Share Based Compensation Arrangement By Share Based Payment Award Options Granted In Period Fair Value							145,998			2,031
Allocated Share-based Compensation Expense								11,040	19,151
Share-based Compensation Arrangement by Share-based Payment Award, Options, Forfeitures in Period								10,000
Share-based Compensation Arrangements by Share-based Payment Award, Options, Grants in Period, Weighted Average Exercise Price							$ 0.8111			$ 0.8111
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Risk Free Interest Rate										0.14%
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Dividend Rate										0.00%
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Volatility Rate										42.00%
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Term										1 year
Share-based Goods and Nonemployee Services Transaction, Securities Issued		3.34% non-voting, non-participating member interest as payment for legal services		6.66% non-voting, non-participating member interest as payment for consulting services
Share Based Goods and Non Employee Services Transaction Expense Fair Value		59,010		117,668
Share-based Goods and Nonemployee Services Transaction, Expense			19,670		9,806	19,612
Share Based Goods and Non Employee Services Transaction Unamortized Cost					$ 78,445	$ 78,445

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CONDENSED STATEMENT OF STOCKHOLDERS' EQUITY (USD $)	Common Stock [Member]	Additional Paid-In Capital [Member]	Retained Earnings [Member]	Total
Balance at Dec. 31, 2011	$ 0	$ 0	$ 0	$ 0
Balance (in shares) at Dec. 31, 2011	0
Contribution of member interests in Social Reality, LLC in exchange for common stock	12,329	562,865	0	575,194
Contribution of member interests in Social Reality, LLC in exchange for common stock (in shares)	12,328,767
Sale of common stock for cash	583	472,376	0	472,959
Sale of common stock for cash (in shares)	583,362
Stock based compensation	0	21,182	0	21,182
Net loss	0	0	(476,304)	(476,304)
Balance at Jun. 30, 2012	$ 12,912	$ 1,056,423	$ (476,304)	$ 593,031
Balance (in shares) at Jun. 30, 2012	12,912,129

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Organization and Summary of Significant Accounting Policies (Policies)

6 Months Ended

Jun. 30, 2012

Organization, Consolidation and Presentation Of Financial Statements [Abstract]

Organization and Basis Of Presentation [Policy Text Block]

Organization and Basis of Presentation

Social Reality, INC. ("Social Reality", “we”, “us” or "the Company") is a Delaware corporation formed on August 2, 2011. Effective January 1, 2012 we acquired all of the member interests and operations of Social Reality, LLC, a California limited liability company formed on August 14, 2009, which began business in May of 2010, in exchange for 12,328,767 shares of our Class A and Class B common stock. The former members of Social Reality, LLC owned all of our common stock after the acquisition. Social Reality, LLC is referred to as our predecessor in these financial statements.

Social Reality is primarily an approved and accredited Facebook advertising network company. We sell targeted and measurable online advertising campaigns and programs to brand advertisers and advertising agencies across large Facebook apps and large websites, generating qualified Facebook likes and quantifiable engagement for our clients, driving online sales and increased brand equity. A primary focus of the company has been to generate these activities with cause specific campaigns. We also create custom applications for large brands that leverage traffic on our partner sites to seed the applications to help them go viral.

We derive our revenue from the sales of media on our partner websites and of our own products and from building custom applications for our partners. We offer our customers a number of pricing options including cost-per-thousand-impression ("CPM"), whereby our customers pay based on the number of times the target audience is exposed to the advertisement, and cost-per-engagement ("CPE"), whereby payment is triggered only when an individual takes a specific activity.

We are headquartered in Beverly Hills, California.

Basis Of Presentation and Use Of Estimates [Policy Text Block]

Basis of Presentation and Use of Estimates

The accompanying condensed financial statements are unaudited. The unaudited interim financial statements have been prepared in accordance with U.S. GAAP. These interim financial statements as of and for the three and six months ended June 30, 2012 and 2011 are unaudited; however, in the opinion of management, such statements include all adjustments (consisting of normal recurring accruals) necessary to present fairly the consolidated financial position, results of operations and cash flows of the Company for the periods presented. The results for the three and six months ended June 30, 2012 are not necessarily indicative of the results to be expected for the year ending December 31, 2012 or for any future period. All references to June 30, 2012 and 2011 in these footnotes are unaudited.

Accounting principles generally accepted in the United States ("GAAP") require management of the Company to make estimates and assumptions in the preparation of these consolidated financial statements that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from these estimates and assumptions.

The most significant area that requires management judgment and which is susceptible to possible change in the near term include the Company's revenue recognition policies, discussed elsewhere in these financial statements.

Cash and Cash Equivalents, Policy [Policy Text Block]

Cash and Cash Equivalents

The Company considers all short-term highly liquid investments with a remaining maturity at the date of purchase of three months or less to be cash equivalents.

Revenue Recognition, Policy [Policy Text Block]

Revenue Recognition

The Company recognizes revenue when the following criteria have been met: persuasive evidence of an arrangement exists, no significant Company obligations remain, collection of the related receivable is reasonably assured, and the fees are fixed or determinable.

Revenues from certain sales of targeted and measurable online advertising campaigns and programs to brand advertisers and advertising agencies are recognized on a net basis as the payments to the websites on which the advertising is placed for these specific transactions are based on cash actually collected from the advertisers and agencies, rather than the actual fees billed to the advertisers and agencies. Revenue from sales of targeted and measurable online advertising campaigns and programs for which we bear risk of loss and from sponsored and custom campaigns is recognized on a gross basis in the period that no significant Company obligations remain, collection of the resulting receivable is reasonably assured, and the fees are fixed or determinable. Expenses that are directly related to a revenue-generating event are recorded as a component of cost of revenue.

Cost Of Revenue [Policy Text Block]

Cost of Revenue

Cost of revenue consists of payments to website publishers that are directly related to a revenue-generating event and project and application design costs. The Company becomes obligated to make payments related to website publishers in the period the advertising impressions, click-throughs, actions or lead-based information are delivered or occur. Such expenses are classified as cost of revenue in the corresponding period in which the revenue is recognized in the accompanying income statement.

Trade and Other Accounts Receivable, Policy [Policy Text Block]

Accounts Receivable

Credit is extended to customers based on an evaluation of their financial condition and other factors. Management periodically assesses the Company’s accounts receivable and, if necessary, establishes an allowance for estimated uncollectible amounts. Accounts determined to be uncollectible are charged to operations when that determination is made. No allowance was recorded as of June 30, 2012 or December 31, 2011. The Company usually does not require collateral.

Concentration Risk, Credit Risk, Policy [Policy Text Block]

Concentration of Credit Risk, Significant Customers and Supplier Risk

Financial instruments that potentially subject the Company to concentration of credit risk consist of cash and cash equivalents and accounts receivable. Cash and cash equivalents are deposited in the United States. The balances in the United States held at any one financial institution are generally in excess of Federal Deposit Insurance Corporation ("FDIC") insurance limits.

At June 30, 2012, four customers accounted for more than 10% of the accounts receivable balance (for a total of 94%). For the six months ended June 30, 2012 four customers accounted for 94% of total revenue. For the six months ended June 30, 2011, four customers accounted for 64% of total revenue.

Fair Value of Financial Instruments, Policy [Policy Text Block]

Fair Value of Financial Instruments

The Company's financial instruments, including cash and cash equivalents, net accounts receivable, accounts payable and accrued expenses, are carried at historical cost. At June 30, 2012 and December 31, 2011 the carrying amounts of these instruments approximated their fair values because of the short-term nature of these instruments.

Income Tax, Policy [Policy Text Block]

Income Taxes

Social Reality, LLC was a limited liability company. As a result, the Company’s income for federal and state income tax purposes is reportable on the tax returns of the individual partners. Accordingly, no recognition has been made for federal or state income taxes in the accompanying financial statements of the predecessor Company.

New Accounting Pronouncements, Policy [Policy Text Block]

Recently Issued Accounting Standards

Management does not believe that any recently issued, but not yet effective, accounting standards if currently adopted would have a material effect on the accompanying financial statements.