0001520601-11-000007.txt : 20111027 0001520601-11-000007.hdr.sgml : 20111027 20111026181608 ACCESSION NUMBER: 0001520601-11-000007 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20110930 FILED AS OF DATE: 20111027 DATE AS OF CHANGE: 20111026 EFFECTIVENESS DATE: 20111027 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Affinity Investment Advisors, LLC CENTRAL INDEX KEY: 0001520601 IRS NUMBER: 330934127 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-14467 FILM NUMBER: 111159887 BUSINESS ADDRESS: STREET 1: 18191 VON KARMAN STREET 2: SUITE 420 CITY: IRVINE STATE: CA ZIP: 92612 BUSINESS PHONE: 949-251-2357 MAIL ADDRESS: STREET 1: 18191 VON KARMAN STREET 2: SUITE 420 CITY: IRVINE STATE: CA ZIP: 92612 13F-HR 1 form13f11q3.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 13F FORM 13F COVER PAGE Report for the Quarter Ended: September 30, 2011 Check here if Amendment [ ]; Amendment Number: This Amendment (check only one.): [ ] is a restatement. [ ] adds new holdings entries Institutional Investment Manager Filing this Report: Name: AFFINITY INVESTMENT ADVISORS, LLC Address: 18191 VON KARMAN AVE, SUITE 420 IRVINE, CA 92612 13F File number: 028-14467 The Institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists and tables, are considered integral parts of this form. Person signing this report on behalf of Reporting manager: Name: JEFFREY RANDOLPH Title: CHIEF COMPLIANCE OFFICER Phone: (949) 251-2357 Signature, Place, and Date of Signing /s/ JEFFREY RANDOLPH IRVINE, CA OCTOBER 26, 2011 Report Type (Check only one.): [] 13F Holdings Report. [ ] 13F Notice. [X] 13F Combination Report. List of other Managers Reporting for this Manager: NONE I am signing this report as required by the Securities Exchange Act of 1934. FORM 13F SUMMARY PAGE REPORT SUMMARY: NUMBER OF OTHER INCLUDED MANAGERS: 0 FORM 13F INFORMATION TABLE ENTRY TOTAL: 187 FORM 13F INFORMATION TABLE VALUE TOTAL: $648,535,000 LIST OF OTHER INCLUDED MANAGERS: NO. 13F FILE NUMBER NAME 0000895421 Morgan Stanley FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- ABBOTT LABORATORIES COM 002824100 340 6655 SH Sole 6655 5074 99220 SH Other 01 99220 ABERCROMBIE & FITCH CO COM 002896207 5413 87928 SH Sole 66986 20942 5017 81500 SH Other 01 81500 AETNA INC COM COM 00817Y108 3368 92690 SH Sole 79169 13521 3576 98400 SH Other 01 98400 AFLAC INC. 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COM 478366107 3249 123196 SH Sole 104491 18705 4746 179980 SH Other 01 179980 JPMORGAN CHASE & CO COM 46625h100 8864 294276 SH Sole 214961 79315 7325 243200 SH Other 01 243200 KIMBERLY-CLARK CORP COM 494368103 82 1160 SH Sole 1160 5605 78930 SH Other 01 78930 KROGER CO COM 501044101 5007 228000 SH Other 01 228000 LIMITED BRANDS INC COM 532716107 6379 165658 SH Sole 126928 38730 5133 133300 SH Other 01 133300 LINCOLN NATIONAL CORP COM 534187109 3511 224646 SH Sole 165461 59185 MACY'S INC. COM 55616P104 4585 174194 SH Sole 148656 25538 MARATHON OIL CORP COM COM 565849106 2461 114018 SH Sole 98137 15881 MARATHON PETROLEUM CORP COM 56585A102 1535 56725 SH Sole 48781 7944 MATTEL COM 577081102 7081 273487 SH Sole 209903 63584 5706 220400 SH Other 01 220400 MEDICIS PHARMACEUTICAL CORP CL COM 584690309 3 88 SH Sole 88 750 20560 SH Other 01 20560 MERCK & CO. INC COM 58933Y105 7727 236297 SH Sole 177537 58760 5455 166832 SH Other 01 166832 METLIFE INC COM COM 59156R108 5058 180587 SH Sole 133781 46806 4465 159390 SH Other 01 159390 MICROSOFT CORP COM COM 594918104 8278 332603 SH Sole 283503 49100 9117 366290 SH Other 01 366290 MYLAN LABORATORIES COM 628530107 2846 167531 SH Sole 142750 24781 2865 168630 SH Other 01 168630 NACCO INDS INC COM 629579103 2 32 SH Sole 32 799 12600 SH Other 01 12600 NEWMARKET CORP. COM 651587107 3 20 SH Sole 20 781 5140 SH Other 01 5140 OMNIVISION TECHNOLOGIES INC COM 682128103 1 96 SH Sole 96 848 60400 SH Other 01 60400 ORACLE CORP COM COM 68389X105 5954 207179 SH Sole 177559 29620 6687 232660 SH Other 01 232660 PDL BIOPHARMA, INC. COM 69329Y104 3 525 SH Sole 525 949 170990 SH Other 01 170990 PFIZER INC COM COM 717081103 9259 523707 SH Sole 382241 141466 7013 396690 SH Other 01 396690 PHILIP MORRIS INTL ORD SHR COM COM 718172109 8386 134433 SH Sole 107037 27396 7214 115650 SH Other 01 115650 PITNEY BOWES INC. COM 724479100 3970 211158 SH Sole 177163 33995 5100 271250 SH Other 01 271250 PORTLAND GENERAL ELECTRIC CO COM 736508847 3 135 SH Sole 135 705 29760 SH Other 01 29760 PPL CORP COM 69351T106 1363 47745 SH Sole 20875 26870 PREMIERE GLOBAL SERVICES INC. COM 740585104 1 224 SH Sole 224 391 60830 SH Other 01 60830 PRUDENTIAL FINANCIAL INC COM 744320102 1396 29782 SH Sole 12142 17640 RAYTHEON CO COM NEW COM 755111507 2530 61909 SH Sole 50390 11519 3362 82250 SH Other 01 82250 REGAL BELOIT CORP. COM 758750103 0 10 SH Sole 10 491 10820 SH Other 01 10820 ROCK-TENN CO. CL. A COM 772739207 107 2188 SH Sole 2172 16 913 18750 SH Other 01 18750 ROSS STORES INC COM COM 778296103 5332 67756 SH Sole 58733 9023 5725 72760 SH Other 01 72760 ROYAL CARIBBEAN CRUISES LTD SH COM V7780T103 3808 175959 SH Sole 136183 39776 2950 136340 SH Other 01 136340 ROYAL DUTCH SHELL PLC ADR CL A COM 780259206 299 4860 SH Sole 4860 SOLUTIA INC. COM 834376501 1 50 SH Sole 50 417 32470 SH Other 01 32470 SOUTHSIDE BANCSHARES INC COM 84470P109 3 155 SH Sole 155 613 34025 SH Other 01 34025 SPDR GOLD TRUST COM 78463V107 427 2700 SH Sole 2700 STURM, RUGER & CO. INC COM 864159108 1 38 SH Sole 38 1232 47420 SH Other 01 47420 SUPERVALU INC. COM 868536103 97 14590 SH Sole 14590 SYNAPTICS INC. COM 87157D109 1 53 SH Sole 53 1939 81150 SH Other 01 81150 TIME WARNER CABLE INC COM COM 88732J207 877 13999 SH Sole 5497 8502 TUPPERWARE BRANDS CORP COM 899896104 4003 74489 SH Sole 63394 11095 UNITED ONLINE COM 911268100 1 130 SH Sole 130 397 75820 SH Other 01 75820 UNITEDHEALTH GROUP INC COM COM 91324P102 6228 135045 SH Sole 100954 34091 4801 104100 SH Other 01 104100 VF CORP. COM 918204108 7332 60335 SH Sole 46398 13937 5612 46180 SH Other 01 46180 VISA INC. COM 92826C839 235 2736 SH Sole 2703 33 WATSON PHARM. 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