0001520601-11-000004.txt : 20110512 0001520601-11-000004.hdr.sgml : 20110512 20110512142021 ACCESSION NUMBER: 0001520601-11-000004 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20110331 FILED AS OF DATE: 20110512 DATE AS OF CHANGE: 20110512 EFFECTIVENESS DATE: 20110512 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Affinity Investment Advisors, LLC CENTRAL INDEX KEY: 0001520601 IRS NUMBER: 330934127 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-14467 FILM NUMBER: 11835222 BUSINESS ADDRESS: STREET 1: 18191 VON KARMAN STREET 2: SUITE 420 CITY: IRVINE STATE: CA ZIP: 92612 BUSINESS PHONE: 949-251-2357 MAIL ADDRESS: STREET 1: 18191 VON KARMAN STREET 2: SUITE 420 CITY: IRVINE STATE: CA ZIP: 92612 13F-HR 1 form13f11q1.txt FORM13F11Q1.TXT UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 13F FORM 13F COVER PAGE Report for the Quarter Ended: March 31, 2011 Check here if Amendment [ ]; Amendment Number: This Amendment (check only one.): [ ] is a restatement. [ ] adds new holdings entries Institutional Investment Manager Filing this Report: Name: AFFINITY INVESTMENT ADVISORS, LLC Address: 18191 VON KARMAN AVE, SUITE 420 IRVINE, CA 92612 13F File number: The Institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists and tables, are considered integral parts of this form. Person signing this report on behalf of Reporting manager: Name: JEFFREY RANDOLPH Title: CHIEF COMPLIANCE OFFICER Phone: (949) 251-2357 Signature, Place, and Date of Signing /s/ JEFFREY RANDOLPH IRVINE, CA MAY 11, 2011 Report Type (Check only one.): [ ] 13F Holdings Report. [ ] 13F Notice. [X] 13F Combination Report. List of other Managers Reporting for this Manager: MORGAN STANLEY I am signing this report as required by the Securities Exchange Act of 1934. FORM 13F SUMMARY PAGE REPORT SUMMARY: NUMBER OF OTHER INCLUDED MANAGERS: 0 FORM 13F INFORMATION TABLE ENTRY TOTAL: 119 FORM 13F INFORMATION TABLE VALUE TOTAL: $710,910,000 LIST OF OTHER INCLUDED MANAGERS: NONE FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- ABBOTT LABORATORIES COM 002824100 326 6655 SH Sole 6655 4558 92920 SH Other 01 92920 ABERCROMBIE & FITCH CO COM 002896207 969 16502 SH Sole 8280 8222 ACE LIMITED COM H0023R105 4024 62191 SH Sole 59940 2251 4594 71010 SH Other 01 71010 AFLAC INC. 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COM 372460105 6406 119428 SH Sole 105330 14098 5530 103100 SH Other 01 103100 GOLDMAN SACHS GROUP INC COM COM 38141G104 2729 17207 SH Sole 16618 589 6046 38120 SH Other 01 38120 GUESS INC COM 401617105 4974 126415 SH Sole 107665 18750 3508 89150 SH Other 01 89150 HALLIBURTON CO COM 406216101 6696 134357 SH Sole 119483 14874 HEALTHSPRINGS INC COM 42224N101 1 33 SH Sole 33 688 18400 SH Other 01 18400 HEWLETT PACKARD CO COM COM 428236103 5695 139013 SH Sole 128288 10725 5556 135610 SH Other 01 135610 HONEYWELL INTL COM 438516106 5834 97698 SH Sole 83421 14277 5493 92000 SH Other 01 92000 INSIGHT ENTERPRISES INC COM 45765U103 1 52 SH Sole 52 492 28900 SH Other 01 28900 INTERNATIONAL BUSINESS MACHS C COM 459200101 8521 52256 SH Sole 48965 3291 9259 56780 SH Other 01 56780 INTERNATIONAL PAPER CO COM COM 460146103 8180 271033 SH Sole 233303 37730 4790 158720 SH Other 01 158720 ISHARES RUSSELL 1000 INDEX FUN COM 464287622 233 3150 SH Sole 3150 JOHNSON CONTROLS INC. COM 478366107 4590 110421 SH Sole 106251 4170 7008 168580 SH Other 01 168580 JPMORGAN CHASE & CO COM 46625h100 11524 249979 SH Sole 204270 45709 9810 212800 SH Other 01 212800 KIMBERLY-CLARK CORP COM 494368103 76 1160 SH Sole 1160 4264 65330 SH Other 01 65330 L 3 COMMUNICATIONS HLDG CORP C COM 502424104 2343 29919 SH Sole 28794 1125 3369 43020 SH Other 01 43020 LA-Z-BOY INC. COM 505336107 1 130 SH Sole 130 625 65470 SH Other 01 65470 LIMITED BRANDS INC COM 532716107 5289 160860 SH Sole 141950 18910 4925 149800 SH Other 01 149800 LUBRIZOL COM 549271104 4718 35218 SH Sole 33908 1310 5725 42740 SH Other 01 42740 MARATHON OIL CORP COM COM 565849106 7512 140910 SH Sole 123754 17156 MATTEL COM 577081102 6081 243930 SH Sole 211055 32875 MEDICIS PHARMACEUTICAL CORP CL COM 584690309 1 40 SH Sole 40 620 19360 SH Other 01 19360 MERCK & CO. INC COM 58933Y105 6781 205428 SH Sole 175814 29614 5157 156232 SH Other 01 156232 METLIFE INC COM COM 59156R108 6411 143322 SH Sole 120671 22651 5170 115590 SH Other 01 115590 MICROSOFT CORP COM COM 594918104 7740 304834 SH Sole 294485 10349 8709 342990 SH Other 01 342990 MYLAN LABORATORIES COM 628530107 3849 169860 SH Sole 164285 5575 3579 157930 SH Other 01 157930 NACCO INDS INC COM 629579103 1 10 SH Sole 10 797 7200 SH Other 01 7200 NEWMARKET CORP. COM 651587107 2 10 SH Sole 10 766 4840 SH Other 01 4840 NEWS CORPORATION INC. CLASS A COM 65248E104 7247 412230 SH Other 01 412230 OMNIVISION TECHNOLOGIES INC COM 682128103 2 45 SH Sole 45 828 23300 SH Other 01 23300 ORACLE CORP COM COM 68389X105 6190 185156 SH Sole 178691 6465 7284 217860 SH Other 01 217860 PDL BIOPHARMA, INC. COM 69329Y104 1 190 SH Sole 190 601 103590 SH Other 01 103590 PFIZER INC COM COM 717081103 9641 474696 SH Sole 388936 85760 7545 371490 SH Other 01 371490 PHILIP MORRIS INTL ORD SHR COM COM 718172109 9389 143058 SH Sole 127290 15768 7255 110550 SH Other 01 110550 PITNEY BOWES INC. COM 724479100 4700 182954 SH Sole 176049 6905 6968 271250 SH Other 01 271250 PORTLAND GENERAL ELECTRIC CO COM 736508847 1 50 SH Sole 50 667 28060 SH Other 01 28060 PPL CORP COM 69351T106 1067 42166 SH Sole 17776 24390 PREMIERE GLOBAL SERVICES INC. COM 740585104 1 130 SH Sole 130 437 57330 SH Other 01 57330 PROGRESS SOFTWARE CORPORATION COM 743312100 1 45 SH Sole 45 847 29100 SH Other 01 29100 PRUDENTIAL FINANCIAL INC COM 744320102 1532 24876 SH Sole 10066 14810 QUANTUM CORP DSSG COM 747906204 1 400 SH Sole 400 732 290400 SH Other 01 290400 RAYTHEON CO COM NEW COM 755111507 2588 50871 SH Sole 48736 2135 3920 77050 SH Other 01 77050 REGAL BELOIT CORP. COM 758750103 1 10 SH Sole 10 755 10220 SH Other 01 10220 ROCK-TENN CO. CL. A COM 772739207 1 13 SH Sole 13 877 12650 SH Other 01 12650 ROSS STORES INC COM COM 778296103 5015 70509 SH Sole 68066 2443 4848 68160 SH Other 01 68160 ROYAL CARIBBEAN CRUISES LTD SH COM V7780T103 6586 159618 SH Sole 138802 20816 5625 136340 SH Other 01 136340 ROYAL DUTCH SHELL PLC ADR CL A COM 780259206 354 4860 SH Sole 4860 SCHOLASTIC CORPORATION COM 807066105 1 30 SH Sole 30 396 14650 SH Other 01 14650 SKYWEST, INC. COM 830879102 1 40 SH Sole 40 411 24270 SH Other 01 24270 SOLUTIA INC. COM 834765017 1 50 SH Sole 50 776 30570 SH Other 01 30570 SOUTHSIDE BANCSHARES INC COM 84470P109 1 53 SH Sole 53 653 30500 SH Other 01 30500 STURM, RUGER & CO. INC COM 864159108 1 38 SH Sole 38 664 28920 SH Other 01 28920 SYNAPTICS INC. COM 87157D109 1 53 SH Sole 53 604 22350 SH Other 01 22350 TARGET CORP COM COM 87612E106 4352 87031 SH Sole 83863 3168 5244 104860 SH Other 01 104860 TIME WARNER CABLE INC COM COM 88732J207 1381 19357 SH Sole 8145 11212 TRAVELERS COS INC COM 89417E109 5936 99791 SH Sole 82377 17414 5156 86690 SH Other 01 86690 UNITED ONLINE COM 911268100 1 130 SH Sole 130 450 71420 SH Other 01 71420 UNITEDHEALTH GROUP INC COM COM 91324P102 6079 134489 SH Sole 110528 23961 4407 97500 SH Other 01 97500 UNIVERSAL AMERICAN FINANCIAL COM 913377107 1 50 SH Sole 50 758 33070 SH Other 01 33070 VALERO ENERGY CORP COM COM 91913Y100 201 6730 SH Sole 6691 39 VF CORP. COM 918204108 6815 69163 SH Sole 58946 10217 4550 46180 SH Other 01 46180 WATSON PHARM. COM 942683103 4540 81055 SH Sole 67315 13740 3126 55810 SH Other 01 55810 WELLPOINT INC COM COM 94973V107 5815 83324 SH Sole 69562 13762 4176 59840 SH Other 01 59840 WELLS FARGO & CO COM 949746101 10358 326647 SH Sole 267551 59096 9066 285910 SH Other 01 285910 WHIRLPOOL CORP. COM 963320106 4518 52923 SH Sole 47411 5512 4485 52540 SH Other 01 52540