0001520601-11-000004.txt : 20110512
0001520601-11-000004.hdr.sgml : 20110512
20110512142021
ACCESSION NUMBER: 0001520601-11-000004
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20110331
FILED AS OF DATE: 20110512
DATE AS OF CHANGE: 20110512
EFFECTIVENESS DATE: 20110512
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Affinity Investment Advisors, LLC
CENTRAL INDEX KEY: 0001520601
IRS NUMBER: 330934127
STATE OF INCORPORATION: CA
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-14467
FILM NUMBER: 11835222
BUSINESS ADDRESS:
STREET 1: 18191 VON KARMAN
STREET 2: SUITE 420
CITY: IRVINE
STATE: CA
ZIP: 92612
BUSINESS PHONE: 949-251-2357
MAIL ADDRESS:
STREET 1: 18191 VON KARMAN
STREET 2: SUITE 420
CITY: IRVINE
STATE: CA
ZIP: 92612
13F-HR
1
form13f11q1.txt
FORM13F11Q1.TXT
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549
FORM 13F
FORM 13F COVER PAGE
Report for the Quarter Ended: March 31, 2011
Check here if Amendment [ ]; Amendment Number:
This Amendment (check only one.): [ ] is a restatement.
[ ] adds new holdings entries
Institutional Investment Manager Filing this Report:
Name: AFFINITY INVESTMENT ADVISORS, LLC
Address: 18191 VON KARMAN AVE, SUITE 420
IRVINE, CA 92612
13F File number:
The Institutional investment manager filing this report and the
person by whom it is signed hereby represent that the person signing
the report is authorized to submit it, that all information contained
herein is true, correct and complete, and that it is understood that
all required items, statements, schedules, lists and tables, are
considered integral parts of this form.
Person signing this report on behalf of Reporting manager:
Name: JEFFREY RANDOLPH
Title: CHIEF COMPLIANCE OFFICER
Phone: (949) 251-2357
Signature, Place, and Date of Signing
/s/ JEFFREY RANDOLPH IRVINE, CA MAY 11, 2011
Report Type (Check only one.):
[ ] 13F Holdings Report.
[ ] 13F Notice.
[X] 13F Combination Report.
List of other Managers Reporting for this Manager: MORGAN STANLEY
I am signing this report as required by the Securities Exchange Act of 1934.
FORM 13F SUMMARY PAGE
REPORT SUMMARY:
NUMBER OF OTHER INCLUDED MANAGERS: 0
FORM 13F INFORMATION TABLE ENTRY TOTAL: 119
FORM 13F INFORMATION TABLE VALUE TOTAL: $710,910,000
LIST OF OTHER INCLUDED MANAGERS:
NONE
FORM 13F INFORMATION TABLE
VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE
------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- --------
ABBOTT LABORATORIES COM 002824100 326 6655 SH Sole 6655
4558 92920 SH Other 01 92920
ABERCROMBIE & FITCH CO COM 002896207 969 16502 SH Sole 8280 8222
ACE LIMITED COM H0023R105 4024 62191 SH Sole 59940 2251
4594 71010 SH Other 01 71010
AFLAC INC. COM 001055102 5266 99780 SH Sole 82808 16972
4630 87730 SH Other 01 87730
AIR METHODS CORP COM 009128307 1 20 SH Sole 20
877 13040 SH Other 01 13040
ALASKA AIR GROUP COM 011659109 454 7160 SH Other 01 7160
ALTRIA GROUP INC COM COM 02209S103 8209 315356 SH Sole 272542 42814
5870 225520 SH Other 01 225520
AMEDISYS INC COM 023436108 1 34 SH Sole 34
805 23010 SH Other 01 23010
AMERICAN CAPITAL, LTD. COM 02503Y103 1 150 SH Sole 150
895 90340 SH Other 01 90340
AMERICAN ELECTRIC POWER INC. COM 025537101 914 26021 SH Sole 11151 14870
AMERICAN EXPRESS COM 025816109 5831 129012 SH Sole 109612 19400
5123 113350 SH Other 01 113350
AMERICAN GREETINGS CORPORATION COM 026375105 1 40 SH Sole 40
821 34770 SH Other 01 34770
AMERICAN WATER WORKS CO COM 030420103 4786 170617 SH Sole 145368 25249
4867 173500 SH Other 01 173500
AMKOR TECHNOLOGY COM 031652100 1 160 SH Sole 160
640 94920 SH Other 01 94920
AMPCO-PITTSBURGH CORP COM 032037103 1 30 SH Sole 30
673 24390 SH Other 01 24390
ANALOG DEVICES COM 032654105 4712 119653 SH Sole 98873 20780
3939 100030 SH Other 01 100030
ANNALY CAPITAL MANAGEMENT COM 035710409 1111 63653 SH Sole 36063 27590
4584 262680 SH Other 01 262680
ANWORTH MORTGAGE COM 037347101 1 150 SH Sole 150
725 102190 SH Other 01 102190
APACHE CORP COM 037411105 6688 51086 SH Sole 43223 7863
APPLE INC COM NPV COM 037833100 12482 35816 SH Sole 32501 3315
11675 33500 SH Other 01 33500
ARCHER DANIELS MIDLAND CO COM COM 039483102 5256 145964 SH Sole 140752 5212
4626 128460 SH Other 01 128460
ASCENA RETAIL GROUP COM 04351G101 1 30 SH Sole 30
563 17360 SH Other 01 17360
AT+T INC COM COM 00206R102 9738 318119 SH Sole 271488 46631
8814 287960 SH Other 01 287960
BLACK BOX CORPORATION COM 091826107 1 41 SH Sole 41
807 22970 SH Other 01 22970
BLOCK H+R INC COM 093671105 5821 347717 SH Sole 306581 41136
7497 447830 SH Other 01 447830
BRIGHTPOINT INC COM 109473405 2 143 SH Sole 143
827 76300 SH Other 01 76300
CAL MAINE FOODS INC. COM 128030202 1 30 SH Sole 30
398 13500 SH Other 01 13500
CAPITAL ONE FINL CORP COM 14040H105 1451 27927 SH Sole 11387 16540
CASH AMERICA INTL INC COM 14754D100 1 26 SH Sole 26
529 11480 SH Other 01 11480
CATERPILLAR INC COM COM 149123101 8358 75059 SH Sole 63744 11315
7355 66050 SH Other 01 66050
CHEMED CORP COM 16359R103 1 14 SH Sole 14
502 7540 SH Other 01 7540
CHESAPEAKE ENERGY CORP COM 165167107 6375 190182 SH Sole 165600 24582
CHEVRON CORP COM COM 166764100 12754 118652 SH Sole 98909 19743
CLEARWATER PAPER CP COM 18538R103 1 10 SH Sole 10
606 7440 SH Other 01 7440
CLIFFS NATURAL RESOURC COM COM 18683K101 964 9811 SH Sole 5038 4773
CONOCOPHILLIPS COM COM 20825C104 9340 116952 SH Sole 102224 14728
COOPER TIRE & RUBBER COM 216831107 1 50 SH Sole 50
771 29940 SH Other 01 29940
CORNING INC COM COM 219350105 3547 171912 SH Sole 165479 6433
4082 197870 SH Other 01 197870
CREDIT ACCEP CORP MICH COM 225310101 1 16 SH Sole 16
674 9500 SH Other 01 9500
CSX CORP COM COM 126408103 8538 108628 SH Sole 94042 14586
4375 55660 SH Other 01 55660
DELTA AIRLINES DEL COM COM 247361702 2341 238840 SH Other 01 238840
DELUXE CORP. COM 248019101 1 40 SH Sole 40
585 22050 SH Other 01 22050
DIME COMMUNITY BANCSHARES COM 253922108 1 79 SH Sole 79
657 44500 SH Other 01 44500
DPL INC COM 233293109 4152 151474 SH Sole 128044 23430
4249 155020 SH Other 01 155020
DYNEX CAPITAL INC COM 26817Q506 1 94 SH Sole 94
694 69000 SH Other 01 69000
EL PASO ELECTRIC CO COM 283677854 1 38 SH Sole 38
711 23380 SH Other 01 23380
ENNIS INC. COM 293389102 1 40 SH Sole 40
389 22840 SH Other 01 22840
EXELON CORP COM 30161N101 4647 112682 SH Sole 93905 18777
4531 109870 SH Other 01 109870
EXPRESS SCRIPTS INC. COM 302182100 3835 68969 SH Sole 66511 2458
4007 72050 SH Other 01 72050
FBL FINANCIAL GROUP INC. CL. A COM 30239F106 1 40 SH Sole 40
570 18570 SH Other 01 18570
FIFTH THIRD BANCORP COM 316773100 1414 101870 SH Sole 43940 57930
FREEPORT MCMORAN COPPER + GOLD COM 35671D857 7133 128402 SH Sole 114137 14265
6415 115480 SH Other 01 115480
GAP STORES COM 364760108 4325 190875 SH Sole 184377 6498
GENERAL ELEC CO COM COM 369604103 9402 468904 SH Sole 407736 61168
8325 415200 SH Other 01 415200
GENERAL MILLS INC COM 370334104 382 10440 SH Sole 10440
GENUINE PARTS CO. COM 372460105 6406 119428 SH Sole 105330 14098
5530 103100 SH Other 01 103100
GOLDMAN SACHS GROUP INC COM COM 38141G104 2729 17207 SH Sole 16618 589
6046 38120 SH Other 01 38120
GUESS INC COM 401617105 4974 126415 SH Sole 107665 18750
3508 89150 SH Other 01 89150
HALLIBURTON CO COM 406216101 6696 134357 SH Sole 119483 14874
HEALTHSPRINGS INC COM 42224N101 1 33 SH Sole 33
688 18400 SH Other 01 18400
HEWLETT PACKARD CO COM COM 428236103 5695 139013 SH Sole 128288 10725
5556 135610 SH Other 01 135610
HONEYWELL INTL COM 438516106 5834 97698 SH Sole 83421 14277
5493 92000 SH Other 01 92000
INSIGHT ENTERPRISES INC COM 45765U103 1 52 SH Sole 52
492 28900 SH Other 01 28900
INTERNATIONAL BUSINESS MACHS C COM 459200101 8521 52256 SH Sole 48965 3291
9259 56780 SH Other 01 56780
INTERNATIONAL PAPER CO COM COM 460146103 8180 271033 SH Sole 233303 37730
4790 158720 SH Other 01 158720
ISHARES RUSSELL 1000 INDEX FUN COM 464287622 233 3150 SH Sole 3150
JOHNSON CONTROLS INC. COM 478366107 4590 110421 SH Sole 106251 4170
7008 168580 SH Other 01 168580
JPMORGAN CHASE & CO COM 46625h100 11524 249979 SH Sole 204270 45709
9810 212800 SH Other 01 212800
KIMBERLY-CLARK CORP COM 494368103 76 1160 SH Sole 1160
4264 65330 SH Other 01 65330
L 3 COMMUNICATIONS HLDG CORP C COM 502424104 2343 29919 SH Sole 28794 1125
3369 43020 SH Other 01 43020
LA-Z-BOY INC. COM 505336107 1 130 SH Sole 130
625 65470 SH Other 01 65470
LIMITED BRANDS INC COM 532716107 5289 160860 SH Sole 141950 18910
4925 149800 SH Other 01 149800
LUBRIZOL COM 549271104 4718 35218 SH Sole 33908 1310
5725 42740 SH Other 01 42740
MARATHON OIL CORP COM COM 565849106 7512 140910 SH Sole 123754 17156
MATTEL COM 577081102 6081 243930 SH Sole 211055 32875
MEDICIS PHARMACEUTICAL CORP CL COM 584690309 1 40 SH Sole 40
620 19360 SH Other 01 19360
MERCK & CO. INC COM 58933Y105 6781 205428 SH Sole 175814 29614
5157 156232 SH Other 01 156232
METLIFE INC COM COM 59156R108 6411 143322 SH Sole 120671 22651
5170 115590 SH Other 01 115590
MICROSOFT CORP COM COM 594918104 7740 304834 SH Sole 294485 10349
8709 342990 SH Other 01 342990
MYLAN LABORATORIES COM 628530107 3849 169860 SH Sole 164285 5575
3579 157930 SH Other 01 157930
NACCO INDS INC COM 629579103 1 10 SH Sole 10
797 7200 SH Other 01 7200
NEWMARKET CORP. COM 651587107 2 10 SH Sole 10
766 4840 SH Other 01 4840
NEWS CORPORATION INC. CLASS A COM 65248E104 7247 412230 SH Other 01 412230
OMNIVISION TECHNOLOGIES INC COM 682128103 2 45 SH Sole 45
828 23300 SH Other 01 23300
ORACLE CORP COM COM 68389X105 6190 185156 SH Sole 178691 6465
7284 217860 SH Other 01 217860
PDL BIOPHARMA, INC. COM 69329Y104 1 190 SH Sole 190
601 103590 SH Other 01 103590
PFIZER INC COM COM 717081103 9641 474696 SH Sole 388936 85760
7545 371490 SH Other 01 371490
PHILIP MORRIS INTL ORD SHR COM COM 718172109 9389 143058 SH Sole 127290 15768
7255 110550 SH Other 01 110550
PITNEY BOWES INC. COM 724479100 4700 182954 SH Sole 176049 6905
6968 271250 SH Other 01 271250
PORTLAND GENERAL ELECTRIC CO COM 736508847 1 50 SH Sole 50
667 28060 SH Other 01 28060
PPL CORP COM 69351T106 1067 42166 SH Sole 17776 24390
PREMIERE GLOBAL SERVICES INC. COM 740585104 1 130 SH Sole 130
437 57330 SH Other 01 57330
PROGRESS SOFTWARE CORPORATION COM 743312100 1 45 SH Sole 45
847 29100 SH Other 01 29100
PRUDENTIAL FINANCIAL INC COM 744320102 1532 24876 SH Sole 10066 14810
QUANTUM CORP DSSG COM 747906204 1 400 SH Sole 400
732 290400 SH Other 01 290400
RAYTHEON CO COM NEW COM 755111507 2588 50871 SH Sole 48736 2135
3920 77050 SH Other 01 77050
REGAL BELOIT CORP. COM 758750103 1 10 SH Sole 10
755 10220 SH Other 01 10220
ROCK-TENN CO. CL. A COM 772739207 1 13 SH Sole 13
877 12650 SH Other 01 12650
ROSS STORES INC COM COM 778296103 5015 70509 SH Sole 68066 2443
4848 68160 SH Other 01 68160
ROYAL CARIBBEAN CRUISES LTD SH COM V7780T103 6586 159618 SH Sole 138802 20816
5625 136340 SH Other 01 136340
ROYAL DUTCH SHELL PLC ADR CL A COM 780259206 354 4860 SH Sole 4860
SCHOLASTIC CORPORATION COM 807066105 1 30 SH Sole 30
396 14650 SH Other 01 14650
SKYWEST, INC. COM 830879102 1 40 SH Sole 40
411 24270 SH Other 01 24270
SOLUTIA INC. COM 834765017 1 50 SH Sole 50
776 30570 SH Other 01 30570
SOUTHSIDE BANCSHARES INC COM 84470P109 1 53 SH Sole 53
653 30500 SH Other 01 30500
STURM, RUGER & CO. INC COM 864159108 1 38 SH Sole 38
664 28920 SH Other 01 28920
SYNAPTICS INC. COM 87157D109 1 53 SH Sole 53
604 22350 SH Other 01 22350
TARGET CORP COM COM 87612E106 4352 87031 SH Sole 83863 3168
5244 104860 SH Other 01 104860
TIME WARNER CABLE INC COM COM 88732J207 1381 19357 SH Sole 8145 11212
TRAVELERS COS INC COM 89417E109 5936 99791 SH Sole 82377 17414
5156 86690 SH Other 01 86690
UNITED ONLINE COM 911268100 1 130 SH Sole 130
450 71420 SH Other 01 71420
UNITEDHEALTH GROUP INC COM COM 91324P102 6079 134489 SH Sole 110528 23961
4407 97500 SH Other 01 97500
UNIVERSAL AMERICAN FINANCIAL COM 913377107 1 50 SH Sole 50
758 33070 SH Other 01 33070
VALERO ENERGY CORP COM COM 91913Y100 201 6730 SH Sole 6691 39
VF CORP. COM 918204108 6815 69163 SH Sole 58946 10217
4550 46180 SH Other 01 46180
WATSON PHARM. COM 942683103 4540 81055 SH Sole 67315 13740
3126 55810 SH Other 01 55810
WELLPOINT INC COM COM 94973V107 5815 83324 SH Sole 69562 13762
4176 59840 SH Other 01 59840
WELLS FARGO & CO COM 949746101 10358 326647 SH Sole 267551 59096
9066 285910 SH Other 01 285910
WHIRLPOOL CORP. COM 963320106 4518 52923 SH Sole 47411 5512
4485 52540 SH Other 01 52540