0001615774-15-003255.txt : 20151113 0001615774-15-003255.hdr.sgml : 20151113 20151113132512 ACCESSION NUMBER: 0001615774-15-003255 CONFORMED SUBMISSION TYPE: 10-Q PUBLIC DOCUMENT COUNT: 11 CONFORMED PERIOD OF REPORT: 20150930 FILED AS OF DATE: 20151113 DATE AS OF CHANGE: 20151113 FILER: COMPANY DATA: COMPANY CONFORMED NAME: LIFEAPPS DIGITAL MEDIA INC. CENTRAL INDEX KEY: 0001510247 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROCESSING & DATA PREPARATION [7374] IRS NUMBER: 800671280 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 10-Q SEC ACT: 1934 Act SEC FILE NUMBER: 000-54867 FILM NUMBER: 151228243 BUSINESS ADDRESS: STREET 1: 5752 OBERLIN DRIVE STREET 2: #106 CITY: SAN DIEGO STATE: CA ZIP: 92121 BUSINESS PHONE: 858-952-5715 MAIL ADDRESS: STREET 1: 5752 OBERLIN DRIVE STREET 2: #106 CITY: SAN DIEGO STATE: CA ZIP: 92121 FORMER COMPANY: FORMER CONFORMED NAME: Prime Time Travel, Inc. DATE OF NAME CHANGE: 20110113 10-Q 1 s102153_10q.htm 10-Q

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

FORM 10-Q

 

x

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE

ACT OF 1934

 

For the quarterly period ended September 30, 2015

 

¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934

 

For the transition period from ____________ to ____________

 

Commission file number: 000-54867

 

LIFEAPPS DIGITAL MEDIA INC.

(Exact name of registrant as specified in its charter)

 

Delaware   80-0671280
(State or other jurisdiction of incorporation or organization)   (I.R.S. Employer Identification No.)

 

Polo Plaza, 3790 Via De La Valle, #116E, Del Mar, CA 92014

(Address of principal executive offices, including zip code)

 

(Former address of principal executive offices)

 

Tel: (858)-577-0500

(Registrant’s telephone number, including area code)

 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No ¨

 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes x No ¨

 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definition of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

 

Large accelerated filer ¨ Accelerated filer ¨
       
Non-accelerated filer ¨ Smaller reporting company x

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ¨ No x

 

As of November 13, 2015 there were issued and outstanding 298,772,885 shares of Common Stock, $0.001 par value.

 

 

 

 

FORM 10-Q

LIFEAPPS DIGITAL MEDIA INC.

INDEX

 

  Page
Number 
PART I. FINANCIAL INFORMATION    
Item 1 Financial Statements    
  Condensed Consolidated Balance Sheets at September 30, 2015 and December 31, 2014 (Unaudited)   4
  Condensed Consolidated Statements of Operations for the Three Months and Nine Months Ended September 30, 2015 and 2014 (Unaudited)   5
  Condensed Consolidated Statements of Cash Flows for the Nine Months Ended September 30, 2015 and 2014 (Unaudited)   6
  Notes to the Condensed Consolidated Financial Statements (Unaudited)   7
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations   15
Item 3. Quantitative and Qualitative Disclosures About Market Risk   20
Item 4. Controls and Procedures   20
PART II. OTHER INFORMATION    
Item 1. Legal Proceedings   21
Item 1A. Risk Factors   21
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds   21
Item 3. Defaults Upon Senior Securities   21
Item 4. Mine Safety Disclosure   21
Item 5. Other Information   21
Item 6. Exhibits   22
SIGNATURES   23

 

 2 

 

  

PART I. FINANCIAL INFORMATION

 

ITEM 1. FINANCIAL STATEMENTS

 

LifeApps Digital Media Inc.

September 30, 2015 and 2014

Index to the Financial Statements

 

Contents   Page(s) 
Condensed Consolidated Balance Sheets at September 30, 2015 and December 31, 2014 (Unaudited)   4
Condensed Consolidated Statements of Operations for the Three Months and Nine Months Ended September 30, 2015 and 2014 (Unaudited)   5
Condensed Consolidated Statements of Cash Flows for the Nine Months Ended September 30, 2015 and 2014 (Unaudited)   6
Notes to the Condensed Consolidated Financial Statements (Unaudited)   7

 

 3 

 

 

LifeApps Digital Media Inc.

Condensed Consolidated Balance Sheets

(Unaudited)

 

   September 30,   December 31, 
   2015   2014 
         
Assets          
Current assets:          
Cash  $5,367   $19,941 
Accounts receivable   3,652    3,652 
Other current assets   940    345 
Total current assets   9,959    23,938 
Fixed assets, net of depreciation   1,288    3,206 
Intangible asset, net of amortization   18,986    46,069 
Total Assets  $30,233   $73,213 
           
Liabilities and Stockholders’ (Deficit)          
Current liabilities:          
Accounts payable and accrued expenses  $148,571   $120,893 
Amount due to related party   265,114    166,364 
Total current liabilities   413,685    287,257 
Convertible notes payable, net of debt discount   -    10,120 
Derivative liability on long term convertible note payable   -    63,564 
Total liabilities   413,685    360,941 
           
Stockholders' (Deficit)          
Preferred stock, $0.001 par value, 10,000,000 authorized, none issued or outstanding as of September 30, 2015 and 2014          
Common stock, $0.001 par value, 300,000,000 shares authorized, 298,772,885 and 91,530,000 shares issued and outstanding, as of September 30, 2015 and December 31, 2014, respectively   298,773    91,530 
Additional paid in capital   1,815,170    1,527,730 
Accumulated (deficit)   (2,497,395)   (1,906,988)
Total stockholders’ (deficit)   (383,452)   (287,728)
Total Liabilities and Stockholders’ Equity (Deficit)  $30,233   $73,213 

 

See the accompanying notes to the unaudited condensed consolidated financial statements

 

 4 

 

 

LifeApps Digital Media Inc.

Condensed Consolidated Statements of Operations

(Unaudited)

 

   For the Three Months Ended
September 30,		   For the Nine Months Ended 
September 30,		 
   2015   2014   2015   2014 
Revenue  $19,260    83,724    129,262    288,606 
Cost of revenue   26,411    75,320    106,485    238,945 
Gross profit (loss)   (7,151)   8,404    22,777    49,661 
Operating expenses:                    
General and administrative   56,532    143,865    254,895    291,262 
Depreciation and amortization   9,668    9,667    29,001    29,000 
Total operating expenses   66,200    153,532    283,896    320,262 
Operating loss   (73,351)   (145,128)   (261,119)   (270,601)
Other income and expenses:                     
Change in derivative liability   -    26,875    189,660    27,201 
Loss on debt conversion   63,462    -    110,962    - 
Interest (income) expense   571    13,637    28,666    88,938 
Total other income and expenses   64,033    40,512    329,288    116,139 
Net (loss)  $(137,384)  $(185,640)  $(590,407)  $(386,740)
                     
Per share information - basic and fully diluted:                    
Weighted average shares outstanding   217,675,460    76,068,478    161,851,619    76,022,826 
                     
Net (loss) per share  $(0.00)  $(0.00)  $(0.00)  $(0.01)

 

See the accompanying notes to the unaudited condensed consolidated financial statements

 

 5 

 

 

LifeApps Digital Media Inc.

Condensed Consolidated Statements of Cash Flows

For the Nine Months Ended September 30, 2015 and 2014

(Unaudited)

 

   2015   2014 
Net cash used in operations  $(87,324)  $(132,335)
           
Cash flow from investing activities:          
Net Cash used in investing activities   -    - 
           
Cash flow from financing activities:          
Issuance of convertible notes for cash   -    75,000 
Advances from related party   79,550    37,487 
Repayments of advances from related party   (6,800)   (16,110)
Net cash(used)  provided by financing activities   72,750    96,377 
           
Net (decrease) increase in cash   (14,574)   (35,958)
Cash at beginning of period   19,941    36,876 
Cash at end of period  $5,367   $918 
           
Supplemental disclosure of cash flow information:          
Cash paid during the period for:          
Interest  $-   $- 
Taxes  $-   $- 
           
Supplemental disclosure of non-cash financing activities:          
97,627,500 shares issued for settlement of $96,054 convertible notes payable and accrued interest  $297,471   $- 
109,615,385 shares issued for settlement of $86,250 due to related parties  $197,212    - 

 

See the accompanying notes to the unaudited condensed consolidated financial statements

 

 6 

 

 

LifeApps Digital Media Inc.

Notes to Condensed Consolidated Financial Statements

For the Three and Nine Months Ended September 30, 2015 and 2014

 

Note 1. Nature of Business

 

Throughout this report, the terms “our,” “we,” “us,” and the “Company” refer to LifeApps Digital Media Inc., including its subsidiaries. 

 

We are building health, fitness and sports communities across multiple digital platforms including mobile apps, digital sports and fitness publications, sports and fitness products, sporting events, gateway platforms, online websites and social media.

 

Note 2. Summary of Significant Accounting Policies

 

Going Concern

The accompanying financial statements have been prepared in conformity with GAAP, which contemplates our continuation as a going concern. We have incurred losses to date of $2,497,395. To date we have funded our operations through advances from related parties, issuance of convertible debt, and the sale of our common stock. We intend to raise additional funding through third party equity or debt financing. There is no certainty that funding will be available as needed. These factors raise substantial doubt about our ability to continue operating as a going concern. Our ability to continue our operations as a going concern, realize the carrying value of our assets, and discharge our liabilities in the normal course of business is dependent upon our ability to raise capital sufficient to fund our commitments and ongoing losses, and ultimately generate profitable operations.

 

Unaudited Interim Financial Statements

The accompanying unaudited condensed consolidated financial statements of LifeApps Digital Media Inc. at September 30, 2015 and 2014 have been prepared in accordance with generally accepted accounting principles (“GAAP”) for interim financial statements, instructions to Form 10-Q, and Regulation S-X. Accordingly, certain information and footnote disclosures normally included in financial statements prepared in accordance with GAAP have been condensed or omitted. These condensed consolidated financial statements should be read in conjunction with the financial statements and notes thereto included in our annual report on Form 10-K for the year ended December 31, 2014. In management's opinion, all adjustments (consisting only of normal recurring adjustments) considered necessary for a fair presentation to make our financial statements not misleading have been included. The results of operations for the periods ended September 30, 2015 and 2014 presented are not necessarily indicative of the results to be expected for the full year. The December 31, 2014 balance sheet has been derived from our audited financial statements included in our annual report on Form 10-K for the year ended December 31, 2014.

 

Principles of Consolidation

The accompanying consolidated financial statements include the accounts of the Company and our wholly owned subsidiaries, LifeApps Inc. and Sports One Group Inc. All material inter-company transactions and balances have been eliminated in consolidation.

 

Use of Estimates

The preparation of financial statements in accordance with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities in the balance sheets and revenues and expenses during the years reported. Actual results may differ from these estimates.

 

Accounts Receivable

A significant majority of our sales are through credit cards and other electronic payment methods. When we do grant credit to our customers it is generally in the form of short term accounts receivables, normally due in 30 days. The credit worthiness of the customer is evaluated prior to the sale. During the year ended December 31, 2014 we recorded a reserve for doubtful accounts of $5,109. No adjustment to the reserve was deemed appropriate during the three months and nine months ended September 30, 2015.

 

Intangibles

Intangibles, which include websites and databases acquired, internet domain name costs, and customer lists, are being amortized over the expected useful lives which we estimate to be three to five years. In accordance with ASC Topic 350 Intangibles – Goodwill and Other (“ASC 350”), the costs to obtain and register internet domain names were capitalized.

 

 7 

 

 

LifeApps Digital Media Inc.

Notes to Condensed Consolidated Financial Statements

For the Three and Nine Months Ended September 30, 2015 and 2014

 

Fixed Assets

Fixed assets are stated at cost less accumulated depreciation and accumulated impairment loss, if any. Depreciation is calculated on a straight line basis over the estimated useful lives of the assets. The estimated useful lives used for financial statement purposes are:

 

Furniture and equipment: 3 years

 

Derivative Financial Instruments: 

We do not use derivative instruments to hedge exposures to cash flow, market or foreign currency risks. We evaluate all of our financial instruments to determine if such instruments are derivatives or contain features that qualify as embedded derivatives. For derivative financial instruments that are accounted for as liabilities, the derivative instrument is initially recorded at its fair value and is then re-valued at each reporting date, with changes in the fair value reported in the statements of operations. For stock-based derivative financial instruments, we used a Black Scholes valuation model to value the derivative instruments at inception and on subsequent valuation dates. The classification of derivative instruments, including whether such instruments should be recorded as liabilities or as equity, is evaluated at the end of each reporting period. Derivative liabilities are classified in the balance sheet as current or non-current based on whether or not net-cash settlement or conversion of the instrument could be required within 12 months of the balance sheet date. 

 

Revenue Recognition

Revenue is derived primarily from the sale of sports and fitness apparel and equipment, and software applications designed for use on mobile devices such as smart phones and tablets. Revenue is recognized only when persuasive evidence of an arrangement exists, the fee is fixed or determinable, the product or service has been delivered, and collectability is reasonably assumed.

 

We sell our software directly via Internet download through third party agents. We recognize revenue when payment is received from the agent. Payment is received net of commission paid to the agent, usually 70% to us and 30% to the agent. We record the net amount received as revenue.

 

We also publish and sell digital magazines through the internet. Magazines can be purchased as individual volumes or as a subscription. To date we have not had any subscription sales.

 

Cost of Revenue

Cost of revenue includes the cost of amounts paid for articles, photography, editorial and production cost of the magazine and ongoing web hosting costs. Cost of revenue related to product sales includes the direct cost of those products sold.

 

Research and development, Website Development Costs, and Software Development Costs

All research and development costs are expensed as incurred. Software development costs eligible for capitalization under ASC 350-50, Website Development Cost, and ASC 985-20, Software-Costs of Software to be Sold, Leased or Marketed, were not material to our financial statements for the three and nine months ended September 30, 2015 and 2014. Research and development expenses amounted to $16,504 for the three months ended September 30, 2014 and $7,797 and $19,065 for nine months ended September 30, 2015 and 2014, respectively. There were no research and development expenses incurred during the quarter ended September 30, 2015. Research and development expenses were included in general and administrative expenses.

 

Advertising Costs

We recognize advertising expense when incurred. Advertising expense was $185 and $438 for the three months ended September 30, 2015 and 2014, respectively, and $3,036 and $1,035 for the nine months ended September 30, 2015 and 2014, and, respectively.

 

Rent Expense

We recognizes rent expense on a straight-line basis over the reasonably assured lease term as defined in ASC Topic 840, Leases (“ASC 840”). Our lease is short term and will be renewed on a month-to-month basis. Rent expense was $1,252 and $1,934 for the three months ended September 30, 2015 and 2014, respectively, and for the nine months ended September 30, 2015 and 2014, was $4,606 and $4,831, respectively.

 

Equity-Based Compensation

Stock-based compensation is presented in accordance with the guidance of ASC Topic 718, Compensation – Stock Compensation (“ASC 718”). Under the provisions of ASC 718, companies are required to estimate the fair value of share-based payment awards on the date of grant using an option-pricing model. The value of the portion of the award that is ultimately expected to vest is recognized as expense over the requisite service periods in our consolidated statements of operations.

 

In prior periods we issued options to purchase our common stock to employees under our 2012 Equity Incentive Plan which is a qualified stock option plan.

 

 8 

 

  

LifeApps Digital Media Inc.

Notes to Condensed Consolidated Financial Statements

For the Three and Nine Months Ended September 30, 2015 and 2014

 

We used the Black-Scholes option-pricing model (“Black-Scholes model”) to determine fair value. The determination of fair value of share-based payment awards on the date of grant using an option-pricing model is affected by our stock price as well as assumptions regarding a number of highly complex and subjective variables. These variables include, but are not limited to, our expected stock price volatility over the term of the awards, and actual and projected employee stock option exercise behaviors. Although the fair value of employee stock options is determined in accordance with ASC 718 using an option-pricing model, that value may not be indicative of the fair value observed in a willing buyer/willing seller market transaction.

 

There were no options granted during the three months and nine months ended September 30, 2015 or 2014.

 

Total compensation expense of all stock based compensation recognized under ASC 718 was $0 and $0 for the three months ended September 30, 2015 and 2014, respectively, and for the nine months ended September 30, 2015 and 2014 was $0 and $14,876, respectively.

 

Income Taxes

The provision for income taxes is determined in accordance with the provisions of ASC Topic 740, Accounting for Income Taxes (“ASC 740”). Under this method, deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax basis. Deferred tax assets and liabilities are measured using enacted income tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. Any effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date.

 

ASC 740 prescribes a comprehensive model for how companies should recognize, measure, present, and disclose in their financial statements, uncertain tax positions taken or expected to be taken on a tax return. Under ASC 740, tax positions must initially be recognized in the financial statements when it is more likely than not the position will be sustained upon examination by the tax authorities. Such tax positions must initially and subsequently be measured as the largest amount of tax benefit that has a greater than 50% likelihood of being realized upon ultimate settlement with the tax authority assuming full knowledge of the position and relevant facts.

 

For the three and nine months ended September 30, 2015 and 2014 we did not have any interest and penalties or any significant unrecognized uncertain tax positions.

 

Recent Pronouncements

From time to time, new accounting pronouncements are issued that we adopt as of the specified effective date. We believe that the impact of recently issued standards that are not yet effective may have an impact on our results of operations and financial position. ASU Update 2014-15 Presentation of Financial Statements-Going Concern (Sub Topic 205-40) issued August 27, 2014 by FASB defines management’s responsibility to evaluate whether there is substantial doubt about an organization’s ability to continue as a going concern. The additional disclosure requirement is effective after December 15, 2016 and will be evaluated as to impact and implemented accordingly.

 

Note 3. Intangible Assets

 

At September 30, 2015 and December 31, 2014, intangible assets consist of the following:

 

   September 30,
2015		   December 31,
2014		 
Internet domain names  $58,641   $58,641 
Less accumulated amortization   (51,247)   (38,851)
   $7,394   $19,790 
           
Website and data bases  $56,050   $56,050 
Less accumulated amortization   (46,708)   (32,696)
   $9,342   $23,354 
           
Customer and supplier lists  $4,500   $4,500 
Less accumulated amortization   (2,250)   (1,575)
   $2,250   $2,925 
           
Total intangibles  $119,191   $119,191 
Less accumulated amortization   (100,206)   (73,123)
   $18,986   $46,069 

 

 9 

 

 

LifeApps Digital Media Inc.

Notes to Condensed Consolidated Financial Statements

For the Three and Nine Months Ended September 30, 2015 and 2014

 

The amount charged to amortization expense for all intangibles was $9,027 for the three months ended September 30, 2015 and 2014, respectively and $27,082 for the nine months ended September 30, 2015 and 2014, respectively.

 

Estimated future amortization expense related to the intangibles as of September 30, 2015 is as follows:

 

Year Ended December 31,    
2015 (three months remaining)  $8,712 
2016   9,149 
2017   900 
2018   225 
   $18,986 

 

Note 4. Amount Due Related Parties

 

Parties, which can be a corporation or an individual, are considered to be related if we have the ability, directly or indirectly, to control the other party or exercise significant influence over the other party in making financial and operating decisions. Companies are also considered to be related if they are subject to common control or common significant influence.

 

Amount due related party represents cash advances, salary accruals and amounts paid on our behalf by an officer and shareholder of the Company. These advances are non-interest bearing, short term in nature and due on demand. The balance at September 30, 2015 and December 31, 2014 was $265,114 and $166,364 respectively.

 

On March 25, 2015, we entered into a debt conversion agreement with our CEO and principal stockholder, Robert Gayman. The agreement provided Mr. Gayman with the right to convert $31,250 owed to him for working capital loans made to the Company for 25,000,000 restricted shares of our common stock. The conversion price was based on the following formula - equal to the lesser of $0.068 or 60% of the lowest trade price ($0.0025) in the 25 trading days previous to the conversion. (In the event that Conversion Shares are not deliverable by DWAC, an additional 10% discount shall apply; if the shares are ineligible for deposit into the DTC system and only eligible for Xclearing deposit, an additional 5% discount shall apply; and in the case of both, an additional cumulative 15% discount shall apply.) The conversion price as calculated was $0.00125 per share. We recognized a loss on conversion of $47,500, the difference between the conversion price and the closing trading price on the date of the conversion.

 

On September 15, 2015, we entered into a debt conversion agreement with a director and stockholder, Lawrence Roan. Between August 6, 2014 and September 10, 2015, Mr. Roan loaned the Company a total of $55,000 (the “Loan Amount”) for working capital purposes. On September 15, 2015, the Board resolved that Mr. Roan be granted the right to convert the Loan Amount into 84,615,385 shares (the “Conversion Shares”) of the Company’s common stock in accordance with the provisions of the Debt Conversion Agreement. The conversion price used to calculate the number of Conversion Shares was set at $0.00065 based on the following formula: the conversion price will be equal to the lesser of $0.068 or 60% of the lowest trade price in the 25 trading days prior to the conversion. Because the Conversion Shares are not deliverable by DWAC, an additional 10% discount applies to the calculation. Following issuance of the Conversion Shares, Mr. Roan owns 28.3% of the 298,772,885 outstanding shares of the Company’s common stock. We recognized a loss on conversion of $63,462, the difference between the conversion price and the closing trading price on the date of the conversion.

 

 10 

 

 

LifeApps Digital Media Inc.

Notes to Condensed Consolidated Financial Statements

For the Three and Nine Months Ended September 30, 2015 and 2014

 

Note 5. Convertible Notes Payable

 

During 2014, we executed a Promissory Note (the “Note”) and received three draws totaling $135,000. The Note was due March 17, 2016 and provided for an original issue discount of $15,185, to be amortized over 24 months, and face interest rate of 12% per annum. The lender had the right, at any time at its election to convert all or part of the outstanding and unpaid principal and accrued interest into shares of our common stock. The conversion price is the lesser of $0.0485 or 50% of the lowest trading price in the 25 trading days prior the conversion. The Note provided for additional penalties if we could not deliver the underlying common stock on a timely basis. The Note also provided that the principal amount could be increased, with the consent of the lender to $445,000.

 

We evaluated the terms of the conversion features of the convertible debenture in accordance with ASC Topic No. 815 - 40, Derivatives and Hedging - Contracts in Entity's Own Stock and determined it is indexed to the Company's common stock and that the conversion features meet the definition of a liability and therefore bifurcated the conversion feature and accounted for it as a separate derivative liability.

 

We valued the conversion feature at origination of all draws at $230,408 using the Black Scholes valuation model with the following assumptions: dividend yield of zero, 1.25 to 2 years to maturity, risk free interest rate of 0.38% to 0.58% and annualized volatility of 97.34% to 146%. $135,000 of the value assigned to the derivative liability was recognized as a debt discount on the convertible debenture. The debt discount was recorded as reduction (contra-liability) to the convertible debenture and is being amortized over the life of the convertible debenture. The balance of $95,408 of the value assigned to the derivative liability was recognized as origination interest on the derivative liability and expensed on origination.

 

We valued the derivative liability and at the end of each accounting period the difference in value is recognized as gain or loss. At June 30, 2015 (the final accounting period during which the liability was outstanding), we determined the valuation using the Black-Sholes valuation model with the following assumptions: dividend yield of zero, 0.96 years to maturity, risk free interest rate of 0.56% and annualized volatility of 167%. We recognized $0 and $26,875 for the three months ended September 30, 2015 and 2014, and $189,660 and $27,201 of expense for the change in value of the derivative for the nine months ended September 30, 2015 and 2014, respectively.

 

During the nine months ended September 30, 2015, the lender converted $96,054 of the principal and accrued interest of the Note into 97,627,500 shares of our $0.001 par value common stock and, as a result of this conversion, the Note along with accrued interest has been repaid in full and is no longer outstanding. During September 2014, the lender converted $10,500 of the principal of the Note into 700,000 shares of our $0.001 common stock.

 

The balance at December 31, 2014 was comprised of:

 

   2014 
Convertible notes payable  $78,029 
Unamortized original issue discount and debt discount   (67,909)
   $10,120 

 

Note 6. Shareholders’ Equity

 

During the nine months ended September 30, 2015 we issued 207,242,885 shares of common stock as a result of conversion of debt. As more fully described in Notes 4 and 5 above, of the shares issued 97,627,500 were to an unrelated note holder and 109,615,385 were to officers and/or directors of the Company.

 

Note 7. Stock Based Compensation

 

In prior periods, our Board of Directors adopted the 2012 Equity Incentive Plan (“2012 Plan”), which was approved by our shareholders. The 2012 Plan provides for the issuance of up to 10,000,000 shares of our common stock. The plan provides for the award of options, stock appreciation rights, performance share awards, and restricted stock and stock units. The plan is administered by the Board of Directors. Pursuant to the 2012 Plan our Board of Directors granted options to purchase 6,275,000 shares of our common stock. Subsequent to the grant 300,000 options were cancelled. No options were granted during the three months and nine months ended September 30, 2015 and 2014. The fair value of the options previously granted, $215,628, was estimated at the date of grant using the Black-Scholes option pricing model, with the following assumptions:

 

 11 

 

 

LifeApps Digital Media Inc.

Notes to Condensed Consolidated Financial Statements

For the Three and Nine Months Ended September 30, 2015 and 2014

 

Expected life (in years)   3 
Volatility (based on a comparable company)   117%
Risk Free interest rate   0.36 - 0.48%
Dividend yield (on common stock)   - 

 

Amounts charged to expense for the options granted to employees was $0 for the three month periods ended September 30, 2015 and 2014, and $0 and $13,473 for the nine months ended September 30, 2015 and 2014, respectively.

 

Amounts charged to expense for the options granted to non-employees was $0 for the three month periods ended September 30, 2015 and 2014, and $0 and $1,403 for the nine months ended September 30, 2015 and 2014, respectively.

 

The following is a summary of stock option issued to employees and directors:

 

   Options   Weighted
Average
Exercise Price		   Weighted
Average
Remaining
Contractual
Term (in years)		   Aggregate
Intrinsic Value		 
                 
Outstanding January 1, 2015   4,950,000   $0.047    -    - 
Granted   -   $-    -    - 
Exercised   -   $-    -    - 
Cancelled   -   $-    -    - 
Outstanding September 30, 2015   4,950,000   $0.047    1.56   $- 
Exercisable September 30, 2015   4,950,000   $0.047    1.56   $- 

 

There will be no additional compensation expense recognized in future periods.

 

The following is a summary of stock options issued to non-employees:

 

   Options   Weighted
Average
Exercise
Price		   Weighted
Average
Remaining
Contractual
Term (in years)		   Aggregate
Intrinsic
Value at date
of grant		 
                 
Outstanding January 1, 2015   1,025,000   $0.058    -    - 
Granted   -   $-    -    - 
Exercised   -   $-    -    - 
Cancelled   -   $-    -    - 
Outstanding September 30, 2015   1,025,000   $0.058    1.39   $- 
Exercisable September 30, 2015   1,025,000   $0.058    1.39   $- 

 

There will be no additional compensation expense recognized in future periods.

 

 12 

 

 

LifeApps Digital Media Inc.

Notes to Condensed Consolidated Financial Statements

For the Three and Nine Months Ended September 30, 2015 and 2014

 

Note 8. Outstanding Warrants

 

There were no warrants issued during the three months and nine months ended September 30, 2015 or 2014. The following is a summary of outstanding warrants as of September 30, 2015:

 

   Number of
warrants		   Exercise
price per
share		   Average
remaining
term in years		   Aggregate
intrinsic
value at date
of grant		 
                     
Warrants issued in connection with private placement of units in 2012   6,000,000   $1.00    3.28   $- 

 

Note 9. Income Taxes

 

As previously stated, we account for income taxes in interim periods in accordance with ASC Topic 740, Income Taxes (“ASC 740”). We have determined an estimated annual effective tax rate. The rate will be revised, if necessary, as of the end of each successive interim period during our fiscal year to our best current estimate. As of September 30, 2015 the estimated effective tax rate for the year will be zero.

 

Note 10. Earnings Per Share

 

We calculate earnings per share in accordance with ASC Topic 260 Earnings Per Share, which requires a dual presentation of basic and diluted earnings per share. Basic earnings per share are computed using the weighted average number of shares outstanding during the fiscal year. Diluted earnings per share represent basic earnings per share adjusted to include the potentially dilutive effect of outstanding stock options and warrants. The dilutive earnings per share were not calculated because we recorded net losses for the three and nine months ended September 30, 2015 and 2014, and the outstanding stock options and warrants are anti-dilutive.

 

Note 11. Business Segments

 

We currently have two business segments; (i) the sale of physical products and (ii) digital publishing. There was only one active business segment, sale of physical products, in the three months and nine months ended September 30, 2015 and 2014. The accounting policies of the segments are the same as those described in the summary of significant accounting policies.

 

The publishing segment does not meet the quantitative threshold for disclosure as outlined ASC Topic 280 Segment Reporting.

 

All of our revenue is generated in the United States and accordingly no geographic segment reporting is included.

 

No customer accounted for 10% percent of our revenues in the three months and the nine months ended September 30, 2015 and 2014.

 

Note 12. Subsequent Events

 

During October 2015 the Company’s Board of Directors adopted the following resolutions regarding the name and capital structure of the Company:

 

(i) to change the name of the Corporation to LifeApps Brands Inc.;

 

(ii) to increase the number of authorized shares of capital stock of the Corporation to 510,000,000 shares (500,000,000 shares of common stock, par value $0.001 per share, and 10,000,000 shares of “blank check” preferred stock, par value $0.001 per share); and

 

 13 

 

 

LifeApps Digital Media Inc.

Notes to Condensed Consolidated Financial Statements

For the Three and Nine Months Ended September 30, 2015 and 2014

 

(iii) to reduce the number of outstanding shares of the Corporation’s common stock by means of one-for-fifteen (1:15) reverse stock split (the “Reverse Stock Split”); and

 

(iv) to increase the number of shares issuable under the LifeApps Digital Media Inc. 2012 Equity Incentive Plan from 10,000,000 to 20,000,000, on a post-Reverse Stock Split basis.

 

These changes are expected to become effective during the quarter ended December 31, 2015. The proposed changes have not been reflected in the foregoing financial statements and notes thereto.

 

On November 9, 2015, the Company borrowed $25,000 for working capital purposes from an unrelated individual. The terms of the loan stipulate that the principal amount of the loan and all accrued interest shall be due and payable no later than March 21, 2016, 120 days from Nov. 15, 2015. Interest on the loan shall accrue at a rate of ten percent (10%) per annum. Additionally, the holder may convert the principal of, and accrued interest on, the loan into shares of the Company’s $0.001 par value common stock at the rate of $.05 per share at any time subsequent to the effective date of the Company’s proposed reverse stock split.

 

 14 

 

 

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

 

The following discussion should be read in conjunction with the financial information included elsewhere in this Quarterly Report on Form 10-Q (this “Quarterly Report”), including our unaudited condensed consolidated financial statements as of September 30, 2015 and December 31, 2014 and for the three and nine months ended September 30, 2015 and 2014 and the related notes. References in this Management’s Discussion and Analysis of Financial Condition and Results of Operations section to “us,” “we,” “our,” and similar terms refer to LifeApps Digital Media Inc., a Delaware corporation. This discussion includes forward-looking statements, as that term is defined in the federal securities laws, based upon current expectations that involve risks and uncertainties, such as plans, objectives, expectations and intentions. Actual results and the timing of events could differ materially from those anticipated in these forward-looking statements as a result of a number of factors. Words such as “anticipate,” “estimate,” “plan,” “continuing,” “ongoing,” “expect,” “believe,” “intend,” “may,” “will,” “should,” “could,” and similar expressions are used to identify forward-looking statements.

 

We caution you that these statements are not guarantees of future performance or events and are subject to a number of uncertainties, risks and other influences, many of which are beyond our control, which may influence the accuracy of the statements and the projections upon which the statements are based. Factors that may affect our results include, but are not limited to, the risk factors in Item 2.01 in our Annual Report on Form 10-K filed with the Securities and Exchange Commission (the “SEC”) on April 15, 2015. Any one or more of these uncertainties, risks and other influences could materially affect our results of operations and whether forward-looking statements made by us ultimately prove to be accurate. Our actual results, performance and achievements could differ materially from those expressed or implied in these forward-looking statements. We undertake no obligation to publicly update or revise any forward-looking statements, whether from new information, future events or otherwise.

 

Overview

 

We are an emerging growth company and developer and designer of applications, fitness products, new media, digital magazines, publications, and next-generation social networks for sports, health, fitness and entertainment enthusiasts. We have a multimarket revenue strategy that incorporates mobile apps, digital magazines, publications, fitness training devices, web, social media and internet TV to engage consumers in multiple areas of sports, health, fitness and entertainment interests including medical, yoga, golf, tennis, running, soccer, cycling, and other health, fitness and sports topics.

 

We are building health, fitness and sports communities across multiple digital platforms including mobile apps, digital sports and fitness publications, sports and fitness products, sporting events, gateway platforms, online websites and social media. We believe that we will drive revenues by targeting sports, health and fitness specific communities and developing a relationship with its participants, delivering lifestyle content, social networking, skills and drills training, consumer fitness devices and nutritional content across multiple platforms including, but not limited to, Apple iOS and Google Android systems. LifeApps will invest in these sports, health and fitness communities to build customer loyalty and increase brand awareness by delivering digital content of interest and digitally enhanced physical consumer products that enrich and improve the user’s sports, health and fitness lifestyle.

 

Our financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America (“GAAP”), which contemplates our continuation as a going concern. We have incurred losses to date of $2,489,598 To date we have funded our operations through advances from a related party, issuance of convertible debt, and the sale of our common stock. We intend to raise additional funding through third party equity or debt financing. There is no certainty that funding will be available as needed. These factors raise substantial doubt about our ability to continue operating as a going concern. Our ability to continue our operations as a going concern, realize the carrying value of our assets, and discharge our liabilities in the normal course of business is dependent upon our ability to raise capital sufficient to fund our commitments and ongoing losses, and ultimately generate profitable operations.

 

 15 

 

 

Plan of Operations

 

LifeApps® is aggressively pushing forward on a strategy for utilizing mobile applications related to healthcare with the LifeApps® Health initiative. LifeApps Health, building on the success of the LifeApps MDWorkout mobile app platform, will bring together consumer mHealth lifestyle products, like-minded medical health organizations and medically based health and fitness research organizations to create apps. The convergence of consumer apps with medical programs and clinical research is an exciting milestone in the mHealth marketplace. LifeApps believes that its unique position as an established market participant in providing medically based mHealth fitness lifestyle apps will make LifeApps Health the desired partner for medical organizations who are looking for guidance, app development and distribution into the mHealth marketplace. We believe that we will drive revenues by targeting sports, health and fitness specific communities and developing a relationship with their participants, delivering lifestyle content, social networking, skills and drills training, consumer fitness devices and nutritional content across multiple platforms including, but not limited to, Apple iOS and Google Android systems. LifeApps plans to invest in these sports, health and fitness communities through partnerships with trusted medical organizations, increasing brand awareness and delivering digital content of interest and digitally enhanced physical consumer products that enrich and improve the user’s sports, health and fitness lifestyle.

 

LifeApps is moving towards a strategy of creating digital mobile applications along with physical products and related services all under the LifeApps brand, through internal development as well as acquisitions. We expect that this new approach will encompass not only the medical health related fields but other, non-health related themes as well.

 

Critical Accounting Policies and Estimates

 

Use of Estimates

The preparation of financial statements in accordance with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities in the balance sheets and revenues and expenses during the years reported. Actual results may differ from these estimates.

  

Fair Value Measurements: 

ASC Topic 820, Fair Value Measurements and Disclosures ("ASC 820"), provides a comprehensive framework for measuring fair value and expands disclosures which are required about fair value measurements. Specifically, ASC 820 sets forth a definition of fair value and establishes a hierarchy prioritizing the inputs to valuation techniques, giving the highest priority to quoted prices in active markets for identical assets and liabilities and the lowest priority to unobservable value inputs. ASC 820 defines the hierarchy as follows:

 

Level 1 – Quoted prices are available in active markets for identical assets or liabilities as of the reported date. The types of assets and liabilities included in Level 1 are highly liquid and actively traded instruments with quoted prices, such as equities listed on the New York Stock Exchange.

 

Level 2 – Pricing inputs are other than quoted prices in active markets, but are either directly or indirectly observable as of the reported date. The types of assets and liabilities in Level 2 are typically either comparable to actively traded securities or contracts, or priced with models using highly observable inputs.

 

Level 3 – Significant inputs to pricing that are unobservable as of the reporting date. The types of assets and liabilities included in Level 3 are those with inputs requiring significant management judgment or estimation, such as complex and subjective models and forecasts used to determine the fair value of financial transmission rights.

 

Our financial instruments consist of cash and cash equivalents, short-term trade receivables, prepaid expenses, payables, accruals and convertible notes payable. The carrying values of cash and cash equivalents, short-term trade receivables, prepaid expenses, payables, and accruals approximate fair value because of the short term maturities of these instruments.

 

Inventory

Inventory consists of finished goods, sports and fitness products, and is stated at the lower of cost or net realizable value, with cost being determined on a first-in first-out basis.

 

Intangibles

Intangibles, which include websites and databases acquired, internet domain name costs, and customer lists, are being amortized over the expected useful lives which we estimate to be three to five years. In accordance with Financial Accounting Standards Board (“FASB”), Accounting Standards Codification (“ASC”) Topic 350 Intangibles – Goodwill and Other (“ASC 350”), the costs to obtain and register internet domain names were capitalized.

 

Derivative Financial Instruments: 

We do not use derivative instruments to hedge exposures to cash flow, market or foreign currency risks. We evaluate all of our financial instruments to determine if such instruments are derivatives or contain features that qualify as embedded derivatives. For derivative financial instruments that are accounted for as liabilities, the derivative instrument is initially recorded at its fair value and is then re-valued at each reporting date, with changes in the fair value reported in the statements of operations. For stock-based derivative financial instruments, we used a Black Scholes valuation model to value the derivative instruments at inception and on subsequent valuation dates. The classification of derivative instruments, including whether such instruments should be recorded as liabilities or as equity, is evaluated at the end of each reporting period. Derivative liabilities are classified in the balance sheet as current or non-current based on whether or not net-cash settlement or conversion of the instrument could be required within 12 months of the balance sheet date.

 

 16 

 

 

Revenue Recognition

Revenue is derived primarily from the sale of sports and fitness apparel and equipment, and software applications designed for use on mobile devices such as smart phones and tablets. Revenue is recognized only when persuasive evidence of an arrangement exists, the fee is fixed or determinable, the product or service has been delivered, and collectability is probable.

 

We sell our software directly via Internet download through third party agents. We recognize revenue when payment is received from the agent. Payment is received net of commission paid to the agent, usually 70% to us and 30% to the agent. We record the net amount received as revenue.

 

We also publish and sell digital magazines through the internet. Magazines can be purchased as individual volumes or as a subscription. To date we have not had any subscription sales.

 

Cost of Revenue

Cost of revenue includes the cost of amounts paid for articles, photography, editorial and production cost of the magazine and ongoing web hosting costs. Cost of revenue related to product sales includes the direct cost of those products sold.

 

Equity Based Payments

Equity based payments are accounted for in accordance with ASC Topic 718, Compensation – Stock Compensation. The compensation cost is based upon fair value of the equity instrument at the date grant. The fair value has been estimated using the Black-Sholes option pricing model.

 

Results of Operations

 

Three months ended September 30, 2015, compared with the respective period ended September 30, 2014

 

Revenues for the three months ended September, 2015 and 2014 were $19,260 and $83,724, respectively. Revenues for both periods were derived primarily from the sale of sports apparel through our Sports One digital platform and health and fitness products. The decrease in revenues is due to an across the board downturn in our business.

 

Cost of revenue normally includes our cost of products sold and amounts paid for articles, photography, editorial and production cost of the magazine. In the future we will incur direct costs related to revenue such as webhosting and direct cost for our customer support. For the foreseeable future we anticipate outsourcing such costs. Cost of revenue related to product sales includes the direct cost of those products sold.

 

Cost of revenue for the three months ended September 30, 2015 and 2014 was $26,411 (137.1%) and $75,320 (90.0%), respectively. This resulted in a gross profit (loss) for three months ended September 30, 2015 and 2014 of $(7,151) (-37.1%) and $8,404 (10.0%), respectively. Costs were primarily the cost of products sold. The decrease in gross margin is primarily to product mix.

 

We had net losses of $137,384 and $185,640 for the three months ended September 30, 2015 and 2014, respectively.

 

The following is a breakdown of our general and administrative expenses for the three months ended September 30, 2015 and 2014:

 

   Three months Ended September 30,     
   2015   2014   Difference 
Personnel costs  $38,429   $44,435   $(6,006)
Professional fees   11,265    29,613    (18,348)
Equity based payments   -    7,103    (7,103)
Marketing and advertising   164    22,033    (21,869)
Travel and entertainment   -    2,703    (2,703)
Research and development   -    16,504    (16,504)
Rent   1,252    1,935    (683)
Other expenses   5,422    19,539    (14,117)
   $56,532   $143,865   $(87,333)

 

 17 

 

 

Professional fees decreased $18,348 (62.0%) from $29,613 for the three months ended September 30, 2014 to $11,265 for the three months ended September 30, 2015. The decrease is a result of decreases in our cost of SEC compliance and decreased activity that required legal counsel.

 

Our marketing and advertising expenses decreased $21,869 (99.3%) from $22,033 for the three months ended September 30, 2014 to $164 for the three months ended September 30, 2015. The decrease is a result of our efforts to reduce operating costs.

 

Research and development includes website and applications development costs. Research and development and development activities were not significant during the quarter ended September 30, 2015, however the quarter ended September 30, 2014 included the costs from upgrading our applications to include the IOS8 operating system. Development is an ongoing cost and we anticipate that our development costs both for website and applications may increase in future periods.

 

Travel and entertainment costs were not significant during the quarters ended September 30, 2015 and 2014. Our travel was limited in 2015 as most of our efforts were local in nature and did not require travel.

 

All of our other operating costs decreased as result of generally keeping cost down.

 

We had operating losses of $71,351 and $145,128 for the three months ended September 30, 2015 and 2014, respectively.

 

We value the derivative liability and the end of each accounting period and the difference in value is recognized as gain or loss. We recognized $26,875 of loss for the change in value of the derivative for the three months ended September 30, 2014. We had no derivative liabilities remaining as of September 30, 2015 as 100% of the related convertible notes payable had been converted to common stock by that date.

 

Nine months ended September 30, 2015, compared with the respective period ended September 30, 2014

 

Revenues for the nine months ended September 30, 2015 and 2014 were $129,262 and $288,606 respectively. Revenues for both periods were derived primarily from the sale of sports apparel and health and fitness products. The decrease in revenues is due to an across the board downturn in our business.

 

Cost of revenue normally includes our cost of products sold and amounts paid for articles, photography, editorial and production cost of the magazine. In the future we will incur direct cost related to revenue such as webhosting and direct cost for our customer support. For the foreseeable future we anticipate outsourcing such costs. Cost of revenue related to product sales includes the direct cost of those products sold.

 

Cost of revenue for the nine months ended September 30, 2015 and 2014 was $106,485 (82.4%) and $238,945 (82.8%) respectively. This resulted in a gross profit for the nine months ended September 30, 2015 and 2014 of $22,777 (17.6%) and $49,661 (10.0%), respectively. Costs were primarily the cost of products sold and the margin varies depending on products sold has been sold. The decrease in gross margin is primarily to product mix.

 

We had net losses of $590,407 and $386,740 for the nine months ended September 30, 2015 and 2014, respectively.

 

The following is a breakdown of our general and administrative expenses for the nine months ended September 30, 2015 and 2014:

 

   Nine months Ended September 30,     
   2015   2014   Difference 
Personnel costs  $130,769   $72,100   $58,669 
Professional fees   55,064    77,238    (22,174)
Equity based payments   -    14,876    (14,876)
Marketing and advertising   27,591    31,311    (3,720)
Travel and entertainment   1,500    13,351    (11,851)
Research and development   7,797    19,065    (11,268)
Rent   4,606    4,831    (225)
Other expenses   27,568    58,490    (30,922)
   $254,895   $291,262   $(36,367)

 

 18 

 

 

In 2014 our CEO‘s full compensation was not accrued until the 4th quarter of the fiscal year. We accrued all of his salary in 2015.

 

Professional fees decreased $22,174 (28.7%) from $77,238 for the nine months ended September 30, 2014 to $55,064 for the nine months ended September 30, 2015. The decrease is a result of decreases in our cost of SEC compliance and decreased activity that required legal counsel.

 

Our marketing and advertising expenses decreased by $3,720 (11.9%) for the nine months ended September 30, 2015 as a result of attending fewer trade shows than in 2014

 

Our equity based payment expense decreased as the deferred portion of the expense related to previously issued equity instruments was fully amortized in 2014.

 

Research and development includes website and applications development costs. Research and development expenses decreased $11,268 (59.1%) from $19,065 for 2014 to $7,797 for 2015. The nine months ended September 30, 2014 included the costs from upgrading our applications to include the IOS8 operating system. Development is an ongoing cost and we anticipate that our development costs both for website and applications may increase in future periods.

 

Travel and entertainment decreased $11,851 (88.8%) from $13,351 in 2014 to $1,500 in 2015. Our travel was limited in 2015 as most of our efforts were local in nature and did not require travel.

 

All of our other operating costs decreased as result of generally keeping cost down.

 

We had operating losses of $261,119 and $270,601 for 2015 and 2014, respectively.

 

We value the derivative liability and the end of each accounting period the difference in value is recognized as gain or loss. We recognized $189,660 of loss for the change in value of the derivative for 2015. We recognized $27,201 of loss for the change in value of the derivative for the nine months ended September 30, 2014. In addition we had a losses of $110,962 on conversion of debts due to officers, directors and shareholders of the Company.

 

Liquidity and Capital Resources

 

We were financed primarily by capital contributions from members of LifeApps LLC, the predecessor to LifeApps, from short term borrowings, and through our private placement which we completed in October 2012. Our existing sources of liquidity may not be sufficient for us to implement our initial business plan. Our need for future capital will be dependent upon the speed at which we expand our product offerings. There are no assurances that we will be able raise additional capital as needed.

 

As of September 30, 2015, we had negative working capital of $(403,726) as compared to $(263,319) at December 31, 2014.

 

During the nine months ended September 30, 2015 and 2014, operations used cash of $87,324 and $132,335 respectively.

 

During 2014, we executed a Promissory Note (the “Note”) and received three draws totaling $135,000 of which $75,000 was received during the quarter ended March 31, 2014. The Note was due March 17, 2016 and provided for an original issue discount of $15,185, to be amortized over 24 months, and face interest rate of 12% per annum. The lender had the right, at any time at its election to convert all or part of the outstanding and unpaid principal and accrued interest into shares of our common stock. The conversion price is the lesser of $0.0485 or 60% of the lowest trading price in the 25 trading days prior to a conversion. The Note provided for additional penalties if we could not deliver the underlying common stock on a timely basis. The Note also provided that the principal amount could be increased, with the consent of the lender to $445,000.

 

 19 

 

 

Additionally we received net amounts of $24,750 of cash advances from our chief executive officer during the nine months ended September 30, 2015. During the nine months ended September 30, 2015 a shareholder of the Company advanced an additional aggregate amount of $48,000 for working capital purposes. During the quarter September 30, 2015 the shareholder converted an aggregate of $55,000 of the outstanding loans into 84,615,305 shares of common stock at a conversion rate based on the trading value of our common stock during a predetermined period. Also during the period ended September 30, 2015 our chief executive converted $31,250 of cash advances into 25,000,000 shares of common stock at a conversion rate based on the trading value of our common stock during a predetermined period. An unrelated lender converted $96,054 of the Promissory Note principal and accrued interest into 97,627,500 shares of our $0.001 common stock during the nine months ended September 30, 2015 and, as a result of this conversion, the Note along with accrued interest has been repaid in full and is no longer outstanding..

 

We will continue to seek out additional capital in the form of debt or equity under the most favorable terms we can find.

 

On November 9, 2015, we borrowed $25,000 for working capital purposes from an unrelated individual. The terms of the loan stipulate that the principal amount of the loan and all accrued interest shall be due and payable no later than March 21, 2016, 120 days from Nov. 15, 2015. Interest on the loan shall accrue at a rate of ten percent (10%) per annum. Additionally, the holder may convert the principal of, and accrued interest on, the loan into shares of our $0.001 par value common stock at the rate of $.05 per share at any time subsequent to the effective date of our proposed reverse stock split.

 

Off-Balance Sheet Arrangements

 

We have no off-balance sheet arrangements.

 

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

 

We are a smaller reporting company as defined by Rule 12b-2 of the Securities and Exchange Act of 1934, as amended (the "Exchange Act") and are not required to provide the information required under this item.

 

ITEM 4. CONTROLS AND PROCEDURES

 

Evaluation of Disclosure Controls and Procedures

Pursuant to Rule 13a-15(b) under the Securities Exchange Act of 1934 (“Exchange Act”), the Company carried out an evaluation, with the participation of the Company’s management, including the Company’s Chief Executive Officer (“CEO”) and Chief Financial Officer (“CFO”) (the Company’s principal financial and accounting officer), of the effectiveness of the Company’s disclosure controls and procedures (as defined under Rule 13a-15(e) under the Exchange Act) as of the end of the period covered by this report. Based upon that evaluation, the Company’s CEO and CFO concluded that the Company’s disclosure controls and procedures are not effective , due to a lack of audit committee and segregation of duties caused by limited personnel, to ensure that information required to be disclosed by the Company in the reports that the Company files or submits under the Exchange Act, is recorded, processed, summarized and reported, within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to the Company’s management, including the Company’s CEO and CFO, as appropriate, to allow timely decisions regarding required disclosure.

 

Limitations on Effectiveness of Controls and Procedures

 

Our management, including our Chief Executive Officer (Principal Executive Officer) and Chief Financial Officer (Principal Financial Officer), does not expect that our disclosure controls and procedures will prevent all errors and all fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource constraints and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected. These inherent limitations include, but are not limited to, the realities that judgments in decision-making can be faulty and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the control. The design of any system of controls also is based in part upon certain assumptions about the likelihood of future events and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Over time, controls may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate. Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.

 

Management believes that the material weakness set forth above did not have an effect on our financial results.

 

Changes in Internal Control over Financial Reporting

 

There have been no change in the Company's internal control over financial reporting during the nine months ended September 30, 2015 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

 

 20 

 

 

PART II. OTHER INFORMATION

 

ITEM 1. LEGAL PROCEEDINGS

 

There are no pending, nor to our knowledge threatened, legal proceedings against us.

 

ITEM 1A. RISK FACTORS

 

For information regarding risk factors, please refer to the Company’s Annual Report on Form 10-K filed with the SEC on April 15, 2015, which may be accessed via EDGAR through the Internet at www.sec.gov.

 

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

 

On various dates during the nine months ended September 30, 2015, an unrelated lender converted an aggregate of $64,920 of a promissory note principal and accrued interest into 53,836,731 shares of our $0.001 common stock. Additionally, an officer and director of the Company converted $31,250 of advances into 25,000,000 shares of our common stock and a shareholder converted an aggregate of $55,000 of loans into 84,615,305 shares of our common stock.  The issuance of our common stock in these transactions was exempt from the registration requirements of the Securities Act of 1933 pursuant to Sections 3(a)(9) and 4(a)(2) thereunder.

 

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

 

None.

 

ITEM 4. MINE SAFETY DISCLOSURE

 

Not Applicable.

 

ITEM 5. OTHER INFORMATION

 

Subsequent Events

 

On October 26, 2015 our Board of Directors adopted the following resolutions regarding our name and capital structure:

 

(i) to change our name to LifeApps Brands Inc.;

(ii) to increase the number of authorized shares of our capital stock to 510,000,000 shares (500,000,000 shares of common stock, par value $0.001 per share, and 10,000,000 shares of “blank check” preferred stock, par value $0.001 per share);

 

(iii) to reduce the number of outstanding shares of our common stock by means of one-for-fifteen (1:15) reverse stock split (the “Reverse Stock Split”); and

 

(iv) to increase the number of shares issuable under our LifeApps Digital Media Inc. 2012 Equity Incentive Plan from 10,000,000 to 20,000,000, on a post-Reverse Stock Split basis.

 

These changes, which were approved on October 26, 2015 by stockholders holding a majority of the outstanding shares of our common stock, are expected to become effective during the quarter ended December 31, 2015. The proposed changes have not been reflected in the foregoing financial statements and notes thereto.

 

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ITEM 6. EXHIBITS

 

The following exhibits are filed herewith:

 

Exhibit No.    Description
31.1   Certification of Principal Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
31.2   Certification of Principal Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
32.1*   Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
32.2*   Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

 

101.INS    XBRL Instance Document
101.SCH    XBRL Taxonomy Extension Schema Document
101.CAL    XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF    XBRL Taxonomy Extension Definition Linkbase Document
101.LAB    XBRL Taxonomy Extension Label Linkbase Document
101.PRE    XBRL Taxonomy Extension Presentation Linkbase Document

_______________

* This certification is being furnished and shall not be deemed “filed” with the SEC for purposes of Section 18 of the Exchange Act, or otherwise subject to the liability of that section, and shall not be deemed to be incorporated by reference into any filing under the Securities Act or the Exchange Act, except to the extent that the registrant specifically incorporates it by reference.

 

 22 

 

 

SIGNATURES

 

In accordance with the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

  LifeApps Digital Media Inc.  
       
Date: November 13, 2015 By: /s/ Robert Gayman  
    Robert Gayman  
    Chief Executive Officer and President  

 

By: /s/ Arnold Tinter  
  Arnold Tinter  
  Chief Financial Officer and Treasurer  

 

 23 

 

 EX-31.1 2 s102153_ex31-1.htm EXHIBIT 31.1

 

EXHIBIT 31.1

 

Certification of Principal Executive Officer and Principal Financial Officer Pursuant to

Section 302 of the Sarbanes-Oxley Act of 2002

 

I, Robert Gayman, certify that:

 

1.I have reviewed this quarterly report on Form 10-Q of LifeApps Digital Media Inc.;

 

2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

 

3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

 

4.The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a–15(e) and 15d–15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a–15(f) and 15d–15(f)) for the registrant and have:

 

(a)Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

 

(b)Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

 

(c)Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

 

(d)Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an quarterly report) that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and

 

5.The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

 

(a)All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

 

(b)Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

 

Date: November 13, 2015 By: /s/ Robert Gayman  
    Robert Gayman  
   

Chief Executive Officer and President

(Principal Executive Officer)

  

 

 

 

 EX-31.2 3 s102153_ex31-2.htm EXHIBIT 31.2

 

EXHIBIT 31.2

 

Certification of Principal Executive Officer and Principal Financial Officer Pursuant to

Section 302 of the Sarbanes-Oxley Act of 2002

 

I, Arnold Tinter, certify that:

 

1.I have reviewed this quarterly report on Form 10-Q of LifeApps Digital Media Inc.;

 

2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

 

3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

 

4.The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a–15(e) and 15d–15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a–15(f) and 15d–15(f)) for the registrant and have:

 

(a)Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

 

(b)Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

 

(c)Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

 

(d)Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an quarterly report) that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and

 

5.The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

 

(a)All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

 

(b)Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

 

Date: November 13, 2015 By: /s/ Arnold Tinter  
    Arnold Tinter  
   

Chief Financial Officer and Treasurer

(Principal Financial Officer)

  

 

 

 

 EX-32.1 4 s102153_ex32-1.htm EXHIBIT 32.1

 

EXHIBIT 32.1

 

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350

AS ADOPTED PURSUANT TO SECTION 906

OF THE SARBANES-OXLEY ACT OF 2002

 

In connection with the Quarterly Report of LifeApps Digital Media Inc. (the "Company") on Form 10-Q, for the fiscal quarter ended September 30, 2015, as filed with the Securities and Exchange Commission on the date hereof (the "Report"), I, Robert Gayman, Chief Executive Officer and President of LifeApps Digital Media Inc., certify, pursuant to 18 U.S.C. ss.1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that, to the best of my knowledge:

 

(1)The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

 

(2)The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

  

Date: November 13, 2015 By: /s/ Robert Gayman  
    Robert Gayman  
   

Chief Executive Officer and President

(Principal Executive Officer)

  

 

 

 

 EX-32.2 5 s102153_ex32-2.htm EXHIBIT 32.2

 

EXHIBIT 32.2

 

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350

AS ADOPTED PURSUANT TO SECTION 906

OF THE SARBANES-OXLEY ACT OF 2002

 

In connection with the Quarterly Report of LifeApps Digital Media Inc. (the "Company") on Form 10-Q, for the fiscal quarter ended September 30, 2015, as filed with the Securities and Exchange Commission on the date hereof (the "Report"), I, Arnold Tinter, Chief Financial Officer and President of LifeApps Digital Media Inc., certify, pursuant to 18 U.S.C. ss.1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that, to the best of my knowledge:

 

(1)The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

 

(2)The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

  

Date: November 13, 2015 By: /s/ Arnold Tinter  
    Arnold Tinter  
   

Chief Financial Officer and Treasurer

(Principal Financial Officer)

  

 

 

 

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Assets, Current Assets [Default Label] Liabilities, Current Liabilities Stockholders' Equity Attributable to Parent Liabilities and Equity Gross Profit Operating Expenses Operating Income (Loss) Nonoperating Income (Expense) Net Income (Loss) Attributable to Parent Net Cash Provided by (Used in) Financing Activities, Continuing Operations Cash, Period Increase (Decrease) OutstandingWarrantsTextBlock Income Tax, Policy [Policy Text Block] Finite-Lived Intangible Assets, Accumulated Amortization Other Intangible Assets, Net Debt Instrument, Unamortized Discount (Premium), Net Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Number Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Number Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price Share-based Compensation Arrangements by Share-based Payment Award, Options, Grants in Period, Weighted Average Exercise Price Share-based Compensation Arrangements by Share-based Payment Award, Options, Exercises in Period, Weighted Average Exercise Price Share-based Compensation Arrangement by Share-based Payment Award, Options, Forfeitures and Expirations in Period, Weighted Average Exercise Price Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Weighted Average Exercise Price Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Intrinsic Value Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Grant Date Intrinsic Value Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period, Intrinsic Value Share-based Compensation Arrangement by Share-based Payment Award, Options, Forfeitures and Expirations in Period, Weighted Average Intrinsic Value Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Intrinsic Value Class of Warrant or Right, Outstanding Class of Warrant or Right, Exercise Price of Warrants or Rights ClassOfWarrantOrRightOutstandingAggregateIntrinsicValue EX-101.PRE 11 lfap-20150930_pre.xml XBRL PRESENTATION FILE EXCEL 12 Financial_Report.xlsx IDEA: XBRL DOCUMENT begin 644 Financial_Report.xlsx M4$L#!!0````(`%)K;4>WR^U-OP$``*\8```3````6T-O;G1E;G1?5'EP97-= M+GAM;,V9S4[#,!"$7Z7*%36N;?Y%>P&N@`0O8))M8S6.+=N4\O;8*2"H"FJ! 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Stock Based Compensation (Details)
 9 Months Ended
Sep. 30, 2015
Expected life 3 years
Volatility (based on a comparable company) 117.00%
Dividend yield (on common stock) 0.00%
Minimum [Member]  
Risk Free interest rate 0.36%
Maximum [Member]  
Risk Free interest rate 0.48%
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Intangible Assets (Details Narrative) - USD ($)
 3 Months Ended 9 Months Ended
Sep. 30, 2015
Sep. 30, 2014
Sep. 30, 2015
Sep. 30, 2014
Goodwill and Intangible Assets Disclosure [Abstract]        
Amortization expense $ 9,027 $ 9,027 $ 27,082 $ 27,082
XML 16 R37.htm IDEA: XBRL DOCUMENT v3.3.0.814
Business Segments (Details Narrative) - Number
 3 Months Ended 9 Months Ended
Jun. 30, 2015
Jun. 30, 2014
Sep. 30, 2015
Sep. 30, 2014
Product Information [Line Items]        
Number of reportable segments     2  
Revenue [Member]        
Product Information [Line Items]        
Percentage of customers accounted revenues 10.00% 10.00% 10.00% 10.00%
XML 17 R9.htm IDEA: XBRL DOCUMENT v3.3.0.814
Intangible Assets
 9 Months Ended
Sep. 30, 2015
Goodwill and Intangible Assets Disclosure [Abstract]  
Intangible Assets

Note 3. Intangible Assets

 

At September 30, 2015 and December 31, 2014, intangible assets consist of the following:

 

    September 30,
2015		     December 31,
2014		  
Internet domain names   $ 58,641     $ 58,641  
Less accumulated amortization     (51,247 )     (38,851 )
    $ 7,394     $ 19,790  
                 
Website and data bases   $ 56,050     $ 56,050  
Less accumulated amortization     (46,708 )     (32,696 )
    $ 9,342     $ 23,354  
                 
Customer and supplier lists   $ 4,500     $ 4,500  
Less accumulated amortization     (2,250 )     (1,575 )
    $ 2,250     $ 2,925  
                 
Total intangibles   $ 119,191     $ 119,191  
Less accumulated amortization     (100,206 )     (73,123 )
    $ 18,986     $ 46,069  

 

The amount charged to amortization expense for all intangibles was $9,027 for the three months ended September 30, 2015 and 2014, respectively and $27,082 for the nine months ended September 30, 2015 and 2014, respectively.

 

Estimated future amortization expense related to the intangibles as of September 30, 2015 is as follows:

 

Year Ended December 31,      
2015 (three months remaining)   $ 8,712  
2016     9,149  
2017     900  
2018     225  
    $ 18,986  
XML 18 R29.htm IDEA: XBRL DOCUMENT v3.3.0.814
Convertible Notes Payable (Details Narrative)
 3 Months Ended 9 Months Ended 12 Months Ended
Sep. 30, 2015
USD ($)
$ / shares
Sep. 30, 2014
USD ($)
$ / shares
Sep. 30, 2015
USD ($)
Number
$ / shares
Sep. 30, 2014
USD ($)
Number
$ / shares
Dec. 31, 2014
USD ($)
Number
$ / shares
Increase (decrease) in derivative liabilities $ 26,875 $ 189,660 $ 27,201  
Number of shares isssued for conversion | Number     207,242,885    
Common stock, par value (in dollars per share) | $ / shares $ 0.001   $ 0.001   $ 0.001
Unrelated Note Holder [Member]          
Debt beneficial conversion feature     $ 96,054 $ 10,500  
Number of shares isssued for conversion | Number     97,627,500 700,000  
Common stock, par value (in dollars per share) | $ / shares $ 0.001 $ 0.001 $ 0.001 $ 0.001  
12% Convertible Promissory Note Due 2016-03-17 [Member]          
Number of draws | Number         3
Note face amount         $ 135,000
Unamortized debt discount         $ 15,185
Debt term         24 months
Decsription of conversion terms        

The conversion price is the lesser of $0.0485 or 50% of the lowest trading price in the 25 trading days prior the conversion.
Debt beneficial conversion feature         $ 230,408
Dividend yield     0.00%   0.00%
Expected term     11 months 16 days    
Risk free interest rate     0.56%    
Volatility rate     167.00%    
Derivative liabilities         $ 95,408
Increase (decrease) in derivative liabilities $ 0 $ 26,875 $ 189,660 $ 27,201  
12% Convertible Promissory Note Due 2016-03-17 [Member] | Maximum [Member]          
Expected term         2 years
Risk free interest rate         0.58%
Volatility rate         146.00%
12% Convertible Promissory Note Due 2016-03-17 [Member] | Minimum [Member]          
Expected term         1 year 3 months
Risk free interest rate         0.38%
Volatility rate         97.34%
Convertible Debenture [Member]          
Unamortized debt discount         $ 135,000
XML 19 R28.htm IDEA: XBRL DOCUMENT v3.3.0.814
Amount Due Related Parties (Details Narrative)
 9 Months Ended
Sep. 15, 2015
USD ($)
Number
$ / shares
shares
Mar. 25, 2015
USD ($)
Number
$ / shares
Sep. 30, 2015
USD ($)
Number
shares
Dec. 31, 2014
USD ($)
shares
Amount due to related party     $ 265,114 $ 166,364
Number of shares isssued for conversion | Number     207,242,885  
Common stock, outstanding | shares     298,772,885 91,530,000
Mr. Robert Gayman [Member]        
Debt conversion type of equity security  

Restricted common shares

    
Debt beneficial conversion feature   $ 31,250    
Number of shares isssued for conversion | Number   25,000,000 109,615,385  
Debt conversion price (in dollars per shares) | $ / shares   $ 0.00125    
Description of conversion price  

The conversion price was based on the following formula - equal to the lesser of $0.068 or 60% of the lowest trade price ($0.0025) in the 25 trading days previous to the conversion. (In the event that Conversion Shares are not deliverable by DWAC, an additional 10% discount shall apply; if the shares are ineligible for deposit into the DTC system and only eligible for Xclearing deposit, an additional 5% discount shall apply; and in the case of both, an additional cumulative 15% discount shall apply.)

    
Loss on conversion debt   $ 47,500    
Mr. Lawrence Roan [Member]        
Debt beneficial conversion feature $ 55,000      
Number of shares isssued for conversion | Number 84,615,385      
Debt conversion price (in dollars per shares) | $ / shares $ 0.00065      
Description of conversion price

The conversion price will be equal to the lesser of $0.068 or 60% of the lowest trade price in the 25 trading days prior to the conversion. Because the Conversion Shares are not deliverable by DWAC, an additional 10% discount applies to the calculation.

      
Loss on conversion debt $ 63,462      
Common stock, outstanding | shares 298,772,885      
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Convertible Notes Payable (Details) - USD ($)
Sep. 30, 2015
Dec. 31, 2014
Convertible notes payable, net of debt discount $ 10,120
12% Convertible Promissory Note Due 2016-03-17 [Member]    
Carrying amount   78,029
Unamortized original issue discount and debt discount   (67,909)
Convertible notes payable, net of debt discount   $ 10,120

XML 22 R31.htm IDEA: XBRL DOCUMENT v3.3.0.814
Shareholders' Equity (Details Narrative) - Number
 9 Months Ended
Mar. 25, 2015
Sep. 30, 2015
Sep. 30, 2014
Number of shares isssued for conversion   207,242,885  
Unrelated Note Holder [Member]      
Number of shares isssued for conversion   97,627,500 700,000
Mr. Robert Gayman [Member]      
Number of shares isssued for conversion 25,000,000 109,615,385  
XML 23 R8.htm IDEA: XBRL DOCUMENT v3.3.0.814
Summary of Significant Accounting Policies
 9 Months Ended
Sep. 30, 2015
Accounting Policies [Abstract]  
Summary of Significant Accounting Policies

Note 2. Summary of Significant Accounting Policies

 

Going Concern

The accompanying financial statements have been prepared in conformity with GAAP, which contemplates our continuation as a going concern. We have incurred losses to date of $2,497,395. To date we have funded our operations through advances from related parties, issuance of convertible debt, and the sale of our common stock. We intend to raise additional funding through third party equity or debt financing. There is no certainty that funding will be available as needed. These factors raise substantial doubt about our ability to continue operating as a going concern. Our ability to continue our operations as a going concern, realize the carrying value of our assets, and discharge our liabilities in the normal course of business is dependent upon our ability to raise capital sufficient to fund our commitments and ongoing losses, and ultimately generate profitable operations.

 

Unaudited Interim Financial Statements

The accompanying unaudited condensed consolidated financial statements of LifeApps Digital Media Inc. at September 30, 2015 and 2014 have been prepared in accordance with generally accepted accounting principles (“GAAP”) for interim financial statements, instructions to Form 10-Q, and Regulation S-X. Accordingly, certain information and footnote disclosures normally included in financial statements prepared in accordance with GAAP have been condensed or omitted. These condensed consolidated financial statements should be read in conjunction with the financial statements and notes thereto included in our annual report on Form 10-K for the year ended December 31, 2014. In management's opinion, all adjustments (consisting only of normal recurring adjustments) considered necessary for a fair presentation to make our financial statements not misleading have been included. The results of operations for the periods ended September 30, 2015 and 2014 presented are not necessarily indicative of the results to be expected for the full year. The December 31, 2014 balance sheet has been derived from our audited financial statements included in our annual report on Form 10-K for the year ended December 31, 2014.

 

Principles of Consolidation

The accompanying consolidated financial statements include the accounts of the Company and our wholly owned subsidiaries, LifeApps Inc. and Sports One Group Inc. All material inter-company transactions and balances have been eliminated in consolidation.

 

Use of Estimates

The preparation of financial statements in accordance with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities in the balance sheets and revenues and expenses during the years reported. Actual results may differ from these estimates.

 

Accounts Receivable

A significant majority of our sales are through credit cards and other electronic payment methods. When we do grant credit to our customers it is generally in the form of short term accounts receivables, normally due in 30 days. The credit worthiness of the customer is evaluated prior to the sale. During the year ended December 31, 2014 we recorded a reserve for doubtful accounts of $5,109. No adjustment to the reserve was deemed appropriate during the three months and nine months ended September 30, 2015.

 

Intangibles

Intangibles, which include websites and databases acquired, internet domain name costs, and customer lists, are being amortized over the expected useful lives which we estimate to be three to five years. In accordance with ASC Topic 350 Intangibles – Goodwill and Other (“ASC 350”), the costs to obtain and register internet domain names were capitalized.

  

Fixed Assets

Fixed assets are stated at cost less accumulated depreciation and accumulated impairment loss, if any. Depreciation is calculated on a straight line basis over the estimated useful lives of the assets. The estimated useful lives used for financial statement purposes are:

 

Furniture and equipment: 3 years

 

Derivative Financial Instruments: 

We do not use derivative instruments to hedge exposures to cash flow, market or foreign currency risks. We evaluate all of our financial instruments to determine if such instruments are derivatives or contain features that qualify as embedded derivatives. For derivative financial instruments that are accounted for as liabilities, the derivative instrument is initially recorded at its fair value and is then re-valued at each reporting date, with changes in the fair value reported in the statements of operations. For stock-based derivative financial instruments, we used a Black Scholes valuation model to value the derivative instruments at inception and on subsequent valuation dates. The classification of derivative instruments, including whether such instruments should be recorded as liabilities or as equity, is evaluated at the end of each reporting period. Derivative liabilities are classified in the balance sheet as current or non-current based on whether or not net-cash settlement or conversion of the instrument could be required within 12 months of the balance sheet date. 

 

Revenue Recognition

Revenue is derived primarily from the sale of sports and fitness apparel and equipment, and software applications designed for use on mobile devices such as smart phones and tablets. Revenue is recognized only when persuasive evidence of an arrangement exists, the fee is fixed or determinable, the product or service has been delivered, and collectability is reasonably assumed.

 

We sell our software directly via Internet download through third party agents. We recognize revenue when payment is received from the agent. Payment is received net of commission paid to the agent, usually 70% to us and 30% to the agent. We record the net amount received as revenue.

 

We also publish and sell digital magazines through the internet. Magazines can be purchased as individual volumes or as a subscription. To date we have not had any subscription sales.

 

Cost of Revenue

Cost of revenue includes the cost of amounts paid for articles, photography, editorial and production cost of the magazine and ongoing web hosting costs. Cost of revenue related to product sales includes the direct cost of those products sold.

 

Research and development, Website Development Costs, and Software Development Costs

All research and development costs are expensed as incurred. Software development costs eligible for capitalization under ASC 350-50, Website Development Cost, and ASC 985-20, Software-Costs of Software to be Sold, Leased or Marketed, were not material to our financial statements for the three and nine months ended September 30, 2015 and 2014. Research and development expenses amounted to $16,504 for the three months ended September 30, 2014 and $7,797 and $19,065 for nine months ended September 30, 2015 and 2014, respectively. There were no research and development expenses incurred during the quarter ended September 30, 2015. Research and development expenses were included in general and administrative expenses.

 

Advertising Costs

We recognize advertising expense when incurred. Advertising expense was $185 and $438 for the three months ended September 30, 2015 and 2014, respectively, and $3,036 and $1,035 for the nine months ended September 30, 2015 and 2014, and, respectively.

 

Rent Expense

We recognizes rent expense on a straight-line basis over the reasonably assured lease term as defined in ASC Topic 840, Leases (“ASC 840”). Our lease is short term and will be renewed on a month-to-month basis. Rent expense was $1,252 and $1,934 for the three months ended September 30, 2015 and 2014, respectively, and for the nine months ended September 30, 2015 and 2014, was $4,606 and $4,831, respectively.

 

Equity-Based Compensation

Stock-based compensation is presented in accordance with the guidance of ASC Topic 718, Compensation – Stock Compensation (“ASC 718”). Under the provisions of ASC 718, companies are required to estimate the fair value of share-based payment awards on the date of grant using an option-pricing model. The value of the portion of the award that is ultimately expected to vest is recognized as expense over the requisite service periods in our consolidated statements of operations.

 

In prior periods we issued options to purchase our common stock to employees under our 2012 Equity Incentive Plan which is a qualified stock option plan.

 

We used the Black-Scholes option-pricing model (“Black-Scholes model”) to determine fair value. The determination of fair value of share-based payment awards on the date of grant using an option-pricing model is affected by our stock price as well as assumptions regarding a number of highly complex and subjective variables. These variables include, but are not limited to, our expected stock price volatility over the term of the awards, and actual and projected employee stock option exercise behaviors. Although the fair value of employee stock options is determined in accordance with ASC 718 using an option-pricing model, that value may not be indicative of the fair value observed in a willing buyer/willing seller market transaction.

 

There were no options granted during the three months and nine months ended September 30, 2015 or 2014.

 

Total compensation expense of all stock based compensation recognized under ASC 718 was $0 and $0 for the three months ended September 30, 2015 and 2014, respectively, and for the nine months ended September 30, 2015 and 2014 was $0 and $14,876, respectively.

 

Income Taxes

The provision for income taxes is determined in accordance with the provisions of ASC Topic 740, Accounting for Income Taxes (“ASC 740”). Under this method, deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax basis. Deferred tax assets and liabilities are measured using enacted income tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. Any effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date.

 

ASC 740 prescribes a comprehensive model for how companies should recognize, measure, present, and disclose in their financial statements, uncertain tax positions taken or expected to be taken on a tax return. Under ASC 740, tax positions must initially be recognized in the financial statements when it is more likely than not the position will be sustained upon examination by the tax authorities. Such tax positions must initially and subsequently be measured as the largest amount of tax benefit that has a greater than 50% likelihood of being realized upon ultimate settlement with the tax authority assuming full knowledge of the position and relevant facts.

 

For the three and nine months ended September 30, 2015 and 2014 we did not have any interest and penalties or any significant unrecognized uncertain tax positions.

 

Recent Pronouncements

From time to time, new accounting pronouncements are issued that we adopt as of the specified effective date. We believe that the impact of recently issued standards that are not yet effective may have an impact on our results of operations and financial position. ASU Update 2014-15 Presentation of Financial Statements-Going Concern (Sub Topic 205-40) issued August 27, 2014 by FASB defines management’s responsibility to evaluate whether there is substantial doubt about an organization’s ability to continue as a going concern. The additional disclosure requirement is effective after December 15, 2016 and will be evaluated as to impact and implemented accordingly.
XML 24 R32.htm IDEA: XBRL DOCUMENT v3.3.0.814
Stock Based Compensation (Details Narrative) - USD ($)
 3 Months Ended 9 Months Ended
Sep. 30, 2015
Sep. 30, 2014
Sep. 30, 2015
Sep. 30, 2014
Compensation expense $ 0 $ 0 $ 0 $ 14,876
2012 Equity Incentive Plan [Member]        
Number of options authorized 10,000,000   10,000,000  
Number of options to purchase     6,275,000  
Number of options cancelled     300,000  
Fair value of options     $ 215,628  
2012 Equity Incentive Plan [Member] | Non Employees [Member]        
Compensation expense $ 0 0 0 1,403
2012 Equity Incentive Plan [Member] | Employees [Member]        
Compensation expense $ 0 $ 0 $ 0 $ 13,473
XML 25 R2.htm IDEA: XBRL DOCUMENT v3.3.0.814
Condensed Consolidated Balance Sheets (Unaudited) - USD ($)
Sep. 30, 2015
Dec. 31, 2014
Current assets:    
Cash $ 5,367 $ 19,941
Accounts receivable 3,652 3,652
Other current assets 940 345
Total current assets 9,959 23,938
Fixed assets, net of depreciation 1,288 3,206
Intangible asset, net of amortization 18,986 46,069
Total Assets 30,233 73,213
Current liabilities:    
Accounts payable and accrued expenses 148,571 120,893
Amount due to related party 265,114 166,364
Total current liabilities $ 413,685 287,257
Convertible notes payable, net of debt discount 10,120
Derivative liability on long term convertible note payable 63,564
Total liabilities $ 413,685 $ 360,941
Stockholders' (Deficit)    
Preferred stock, $0.001 par value, 10,000,000 authorized, none issued or outstanding as of September 30, 2015 and 2014
Common stock, $0.001 par value, 300,000,000 shares authorized, 298,772,885 and 91,530,000 shares issued and outstanding, as of September 30, 2015 and December 31, 2014, respectively $ 298,773 $ 91,530
Additional paid in capital 1,815,170 1,527,730
Accumulated (deficit) (2,497,395) (1,906,988)
Total stockholders' (deficit) (383,452) (287,728)
Total Liabilities and Stockholders' Equity (Deficit) $ 30,233 $ 73,213
XML 26 R6.htm IDEA: XBRL DOCUMENT v3.3.0.814
Condensed Consolidated Statements of Cash Flows (Parenthetical) - USD ($)
 9 Months Ended
Sep. 30, 2015
Sep. 30, 2014
Condensed Consolidated Statements Of Cash Flows    
Number of shares issued for settlement (in shares) 97,627,500
Shares issued for settlement in amount $ 96,054
Number of shares issued for settlement due to related party (in shares) 109,615,385
Shares issued for settlement in amount due to related party $ 86,250
XML 27 R35.htm IDEA: XBRL DOCUMENT v3.3.0.814
Outstanding Warrants (Details) - Warrant [Member]
 9 Months Ended
Sep. 30, 2015
USD ($)
$ / shares
shares
Number of warrants | shares 6,000,000
Exercise price per share (in dollars per share) | $ / shares $ 1.00
Average remaining term in years 3 years 3 months 11 days
Aggregate intrinsic value at date of grant
XML 28 R22.htm IDEA: XBRL DOCUMENT v3.3.0.814
Stock Based Compensation (Tables)
 9 Months Ended
Sep. 30, 2015
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]  
Schedule of fair value of the options of grant using the Black-Scholes option pricing model

The fair value of the options previously granted, $215,628, was estimated at the date of grant using the Black-Scholes option pricing model, with the following assumptions: 

Expected life (in years)     3  
Volatility (based on a comparable company)     117 %
Risk Free interest rate     0.36 - 0.48 %
Dividend yield (on common stock)     -  
Schedule of stock option issued employees and directors

The following is a summary of stock option issued to employees and directors:

 

    Options     Weighted
Average
Exercise Price		     Weighted
Average
Remaining
Contractual
Term (in years)		     Aggregate
Intrinsic Value		  
                         
Outstanding January 1, 2015     4,950,000     $ 0.047       -       -  
Granted     -     $ -       -       -  
Exercised     -     $ -       -       -  
Cancelled     -     $ -       -       -  
Outstanding September 30, 2015     4,950,000     $ 0.047       1.56     $ -  
Exercisable September 30, 2015     4,950,000     $ 0.047       1.56     $ -  
Schedule of stock option issued to non employees

The following is a summary of stock options issued to non-employees:

 

    Options     Weighted
Average
Exercise
Price		     Weighted
Average
Remaining
Contractual
Term (in years)		     Aggregate
Intrinsic
Value at date
of grant		  
                         
Outstanding January 1, 2015     1,025,000     $ 0.058       -       -  
Granted     -     $ -       -       -  
Exercised     -     $ -       -       -  
Cancelled     -     $ -       -       -  
Outstanding September 30, 2015     1,025,000     $ 0.058       1.39     $ -  
Exercisable September 30, 2015     1,025,000     $ 0.058       1.39     $ -  
XML 29 R36.htm IDEA: XBRL DOCUMENT v3.3.0.814
Income Taxes (Details Narrative)
 9 Months Ended
Sep. 30, 2015
Income Tax Disclosure [Abstract]  
Estimated effective tax rate 0.00%
XML 30 R24.htm IDEA: XBRL DOCUMENT v3.3.0.814
Summary of Significant Accounting Policies (Details Narrative) - USD ($)
 3 Months Ended 9 Months Ended 12 Months Ended
Sep. 30, 2015
Sep. 30, 2014
Sep. 30, 2015
Sep. 30, 2014
Dec. 31, 2014
Accumulated (deficit) $ (2,497,395)   $ (2,497,395)   $ (1,906,988)
Accounts receivables due     30 days    
Reserve for doubtful accounts         $ 5,109
Furniture and equipment estimated useful lives     3 years    
Research and development expenses 0 $ 16,504 $ 7,797 $ 19,065  
Advertising expense 185 438 3,036 1,035  
Rent expense 1,252 1,934 4,606 4,831  
Compensation expense $ 0 $ 0 $ 0 $ 14,876  
Minimum [Member]          
Intangibles assets estimated useful life     3 years    
Maximum [Member]          
Intangibles assets estimated useful life     5 years    
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Nature of Business
 9 Months Ended
Sep. 30, 2015
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
Nature of Business

Note 1. Nature of Business

 

Throughout this report, the terms “our,” “we,” “us,” and the “Company” refer to LifeApps Digital Media Inc., including its subsidiaries. 

 

We are building health, fitness and sports communities across multiple digital platforms including mobile apps, digital sports and fitness publications, sports and fitness products, sporting events, gateway platforms, online websites and social media.
XML 33 R3.htm IDEA: XBRL DOCUMENT v3.3.0.814
Condensed Consolidated Balance Sheets (Unaudited) (Parenthetical) - $ / shares
Sep. 30, 2015
Dec. 31, 2014
Statement of Financial Position [Abstract]    
Preferred stock, par value (in dollars per share) $ 0.001 $ 0.001
Preferred stock, authorized 10,000,000 10,000,000
Preferred stock, issued
Preferred stock, outstanding
Common stock, par value (in dollars per share) $ 0.001 $ 0.001
Common stock, shares authorized 300,000,000 300,000,000
Common stock, issued 298,772,885 91,530,000
Common stock, outstanding 298,772,885 91,530,000
XML 34 R17.htm IDEA: XBRL DOCUMENT v3.3.0.814
Business Segments
 9 Months Ended
Sep. 30, 2015
Segment Reporting [Abstract]  
Business Segments

Note 11. Business Segments

 

We currently have two business segments; (i) the sale of physical products and (ii) digital publishing. There was only one active business segment, sale of physical products, in the three months and nine months ended September 30, 2015 and 2014. The accounting policies of the segments are the same as those described in the summary of significant accounting policies.

 

The publishing segment does not meet the quantitative threshold for disclosure as outlined ASC Topic 280 Segment Reporting.

 

All of our revenue is generated in the United States and accordingly no geographic segment reporting is included.

 

No customer accounted for 10% percent of our revenues in the three months and the nine months ended September 30, 2015 and 2014.
XML 35 R1.htm IDEA: XBRL DOCUMENT v3.3.0.814
Document and Entity Information - shares
 9 Months Ended
Sep. 30, 2015
Nov. 13, 2015
Document And Entity Information    
Entity Registrant Name LIFEAPPS DIGITAL MEDIA INC.  
Entity Central Index Key 0001510247  
Document Type 10-Q  
Trading Symbol IFAP  
Document Period End Date Sep. 30, 2015  
Amendment Flag false  
Current Fiscal Year End Date --12-31  
Entity a Well-known Seasoned Issuer No  
Entity a Voluntary Filer No  
Entity's Reporting Status Current Yes  
Entity Filer Category Smaller Reporting Company  
Entity Common Stock, Shares Outstanding   298,772,885
Document Fiscal Period Focus Q3  
Document Fiscal Year Focus 2015  
XML 36 R18.htm IDEA: XBRL DOCUMENT v3.3.0.814
Subsequent Events
 9 Months Ended
Sep. 30, 2015
Subsequent Events [Abstract]  
Subsequent Events

Note 12. Subsequent Events

 

During October 2015 the Company’s Board of Directors adopted the following resolutions regarding the name and capital structure of the Company:

 

(i) to change the name of the Corporation to LifeApps Brands Inc.;

 

(ii) to increase the number of authorized shares of capital stock of the Corporation to 510,000,000 shares (500,000,000 shares of common stock, par value $0.001 per share, and 10,000,000 shares of “blank check” preferred stock, par value $0.001 per share); and

 

(iii) to reduce the number of outstanding shares of the Corporation’s common stock by means of one-for-fifteen (1:15) reverse stock split (the “Reverse Stock Split”); and

 

(iv) to increase the number of shares issuable under the LifeApps Digital Media Inc. 2012 Equity Incentive Plan from 10,000,000 to 20,000,000, on a post-Reverse Stock Split basis.

 

These changes are expected to become effective during the quarter ended December 31, 2015. The proposed changes have not been reflected in the foregoing financial statements and notes thereto.

 

On November 9, 2015, the Company borrowed $25,000 for working capital purposes from an unrelated individual. The terms of the loan stipulate that the principal amount of the loan and all accrued interest shall be due and payable no later than March 21, 2016, 120 days from Nov. 15, 2015. Interest on the loan shall accrue at a rate of ten percent (10%) per annum. Additionally, the holder may convert the principal of, and accrued interest on, the loan into shares of the Company’s $0.001 par value common stock at the rate of $.05 per share at any time subsequent to the effective date of the Company’s proposed reverse stock split.
XML 37 R4.htm IDEA: XBRL DOCUMENT v3.3.0.814
Condensed Consolidated Statements of Operations (Unaudited) - USD ($)
 3 Months Ended 9 Months Ended
Sep. 30, 2015
Sep. 30, 2014
Sep. 30, 2015
Sep. 30, 2014
Condensed Consolidated Statements Of Operations        
Revenue $ 19,260 $ 83,724 $ 129,262 $ 288,606
Cost of revenue 26,411 75,320 106,485 238,945
Gross profit (loss) (7,151) 8,404 22,777 49,661
Operating expenses:        
General and administrative 56,532 143,865 254,895 291,262
Depreciation and amortization 9,668 9,667 29,001 29,000
Total operating expenses 66,200 153,532 283,896 320,262
Operating loss $ (73,351) (145,128) (261,119) (270,601)
Other income and expenses:        
Change in derivative liability $ 26,875 189,660 $ 27,201
Loss on debt conversion $ 63,462 110,962
Interest (income) expense 571 $ 13,637 28,666 $ 88,938
Total other income and expenses 64,033 40,512 329,288 116,139
Net (loss) $ (137,384) $ (185,640) $ (590,407) $ (386,740)
Per share information - basic and fully diluted:        
Weighted average shares outstanding (in shares) 217,675,460 76,068,478 161,851,619 76,022,826
Net (loss) per share (in dollars per share) $ 0 $ 0 $ 0 $ (0.01)
XML 38 R12.htm IDEA: XBRL DOCUMENT v3.3.0.814
Shareholders' Equity
 9 Months Ended
Sep. 30, 2015
Stockholders' Equity Note [Abstract]  
Shareholders' Equity

Note 6. Shareholders’ Equity

 

During the nine months ended September 30, 2015 we issued 207,242,885 shares of common stock as a result of conversion of debt. As more fully described in Notes 4 and 5 above, of the shares issued 97,627,500 were to an unrelated note holder and 109,615,385 were to officers and/or directors of the Company.
XML 39 R11.htm IDEA: XBRL DOCUMENT v3.3.0.814
Convertible Notes Payable
 9 Months Ended
Sep. 30, 2015
Debt Disclosure [Abstract]  
Convertible Notes Payable

Note 5. Convertible Notes Payable

 

During 2014, we executed a Promissory Note (the “Note”) and received three draws totaling $135,000. The Note was due March 17, 2016 and provided for an original issue discount of $15,185, to be amortized over 24 months, and face interest rate of 12% per annum. The lender had the right, at any time at its election to convert all or part of the outstanding and unpaid principal and accrued interest into shares of our common stock. The conversion price is the lesser of $0.0485 or 50% of the lowest trading price in the 25 trading days prior the conversion. The Note provided for additional penalties if we could not deliver the underlying common stock on a timely basis. The Note also provided that the principal amount could be increased, with the consent of the lender to $445,000.

 

We evaluated the terms of the conversion features of the convertible debenture in accordance with ASC Topic No. 815 - 40, Derivatives and Hedging - Contracts in Entity's Own Stock and determined it is indexed to the Company's common stock and that the conversion features meet the definition of a liability and therefore bifurcated the conversion feature and accounted for it as a separate derivative liability.

 

We valued the conversion feature at origination of all draws at $230,408 using the Black Scholes valuation model with the following assumptions: dividend yield of zero, 1.25 to 2 years to maturity, risk free interest rate of 0.38% to 0.58% and annualized volatility of 97.34% to 146%. $135,000 of the value assigned to the derivative liability was recognized as a debt discount on the convertible debenture. The debt discount was recorded as reduction (contra-liability) to the convertible debenture and is being amortized over the life of the convertible debenture. The balance of $95,408 of the value assigned to the derivative liability was recognized as origination interest on the derivative liability and expensed on origination.

 

We valued the derivative liability and at the end of each accounting period the difference in value is recognized as gain or loss. At June 30, 2015 (the final accounting period during which the liability was outstanding), we determined the valuation using the Black-Sholes valuation model with the following assumptions: dividend yield of zero, 0.96 years to maturity, risk free interest rate of 0.56% and annualized volatility of 167%. We recognized $0 and $26,875 for the three months ended September 30, 2015 and 2014, and $189,660 and $27,201 of expense for the change in value of the derivative for the nine months ended September 30, 2015 and 2014, respectively.

 

During the nine months ended September 30, 2015, the lender converted $96,054 of the principal and accrued interest of the Note into 97,627,500 shares of our $0.001 par value common stock and, as a result of this conversion, the Note along with accrued interest has been repaid in full and is no longer outstanding. During September 2014, the lender converted $10,500 of the principal of the Note into 700,000 shares of our $0.001 common stock.

 

The balance at December 31, 2014 was comprised of:

 

    2014  
Convertible notes payable   $ 78,029  
Unamortized original issue discount and debt discount     (67,909 )
    $ 10,120  
XML 40 R23.htm IDEA: XBRL DOCUMENT v3.3.0.814
Outstanding Warrants (Tables)
 9 Months Ended
Sep. 30, 2015
Outstanding Warrants  
Schedule of outstanding warrants

There were no warrants issued during the three months and nine months ended September 30, 2015 or 2014. The following is a summary of outstanding warrants as of September 30, 2015:

 

    Number of
warrants		     Exercise
price per
share		     Average
remaining
term in years		     Aggregate
intrinsic
value at date
of grant		  
                                 
Warrants issued in connection with private placement of units in 2012     6,000,000     $ 1.00       3.28     $ -  
XML 41 R19.htm IDEA: XBRL DOCUMENT v3.3.0.814
Summary of Significant Accounting Policies (Policies)
 9 Months Ended
Sep. 30, 2015
Accounting Policies [Abstract]  
Going Concern

Going Concern

The accompanying financial statements have been prepared in conformity with GAAP, which contemplates our continuation as a going concern. We have incurred losses to date of $2,497,395. To date we have funded our operations through advances from related parties, issuance of convertible debt, and the sale of our common stock. We intend to raise additional funding through third party equity or debt financing. There is no certainty that funding will be available as needed. These factors raise substantial doubt about our ability to continue operating as a going concern. Our ability to continue our operations as a going concern, realize the carrying value of our assets, and discharge our liabilities in the normal course of business is dependent upon our ability to raise capital sufficient to fund our commitments and ongoing losses, and ultimately generate profitable operations.
Unaudited Interim Financial Statements

Unaudited Interim Financial Statements

The accompanying unaudited condensed consolidated financial statements of LifeApps Digital Media Inc. at September 30, 2015 and 2014 have been prepared in accordance with generally accepted accounting principles (“GAAP”) for interim financial statements, instructions to Form 10-Q, and Regulation S-X. Accordingly, certain information and footnote disclosures normally included in financial statements prepared in accordance with GAAP have been condensed or omitted. These condensed consolidated financial statements should be read in conjunction with the financial statements and notes thereto included in our annual report on Form 10-K for the year ended December 31, 2014. In management's opinion, all adjustments (consisting only of normal recurring adjustments) considered necessary for a fair presentation to make our financial statements not misleading have been included. The results of operations for the periods ended September 30, 2015 and 2014 presented are not necessarily indicative of the results to be expected for the full year. The December 31, 2014 balance sheet has been derived from our audited financial statements included in our annual report on Form 10-K for the year ended December 31, 2014.
Principles of Consolidation

Principles of Consolidation

The accompanying consolidated financial statements include the accounts of the Company and our wholly owned subsidiaries, LifeApps Inc. and Sports One Group Inc. All material inter-company transactions and balances have been eliminated in consolidation.
Use of Estimates

Use of Estimates

The preparation of financial statements in accordance with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities in the balance sheets and revenues and expenses during the years reported. Actual results may differ from these estimates.
Accounts Receivable

Accounts Receivable

A significant majority of our sales are through credit cards and other electronic payment methods. When we do grant credit to our customers it is generally in the form of short term accounts receivables, normally due in 30 days. The credit worthiness of the customer is evaluated prior to the sale. During the year ended December 31, 2014 we recorded a reserve for doubtful accounts of $5,109. No adjustment to the reserve was deemed appropriate during the three months and nine months ended September 30, 2015.
Intangibles

Intangibles

Intangibles, which include websites and databases acquired, internet domain name costs, and customer lists, are being amortized over the expected useful lives which we estimate to be three to five years. In accordance with ASC Topic 350 Intangibles – Goodwill and Other (“ASC 350”), the costs to obtain and register internet domain names were capitalized.
Fixed Assets

Fixed Assets

Fixed assets are stated at cost less accumulated depreciation and accumulated impairment loss, if any. Depreciation is calculated on a straight line basis over the estimated useful lives of the assets. The estimated useful lives used for financial statement purposes are:

 

Furniture and equipment: 3 years
Derivative Financial Instruments:

Derivative Financial Instruments: 

We do not use derivative instruments to hedge exposures to cash flow, market or foreign currency risks. We evaluate all of our financial instruments to determine if such instruments are derivatives or contain features that qualify as embedded derivatives. For derivative financial instruments that are accounted for as liabilities, the derivative instrument is initially recorded at its fair value and is then re-valued at each reporting date, with changes in the fair value reported in the statements of operations. For stock-based derivative financial instruments, we used a Black Scholes valuation model to value the derivative instruments at inception and on subsequent valuation dates. The classification of derivative instruments, including whether such instruments should be recorded as liabilities or as equity, is evaluated at the end of each reporting period. Derivative liabilities are classified in the balance sheet as current or non-current based on whether or not net-cash settlement or conversion of the instrument could be required within 12 months of the balance sheet date. 
Revenue Recognition

Revenue Recognition

Revenue is derived primarily from the sale of sports and fitness apparel and equipment, and software applications designed for use on mobile devices such as smart phones and tablets. Revenue is recognized only when persuasive evidence of an arrangement exists, the fee is fixed or determinable, the product or service has been delivered, and collectability is reasonably assumed.

 

We sell our software directly via Internet download through third party agents. We recognize revenue when payment is received from the agent. Payment is received net of commission paid to the agent, usually 70% to us and 30% to the agent. We record the net amount received as revenue.

 

We also publish and sell digital magazines through the internet. Magazines can be purchased as individual volumes or as a subscription. To date we have not had any subscription sales.
Cost of Revenue

Cost of Revenue

Cost of revenue includes the cost of amounts paid for articles, photography, editorial and production cost of the magazine and ongoing web hosting costs. Cost of revenue related to product sales includes the direct cost of those products sold.
Research and development, Website Development Costs, and Software Development Costs

Research and development, Website Development Costs, and Software Development Costs

All research and development costs are expensed as incurred. Software development costs eligible for capitalization under ASC 350-50, Website Development Cost, and ASC 985-20, Software-Costs of Software to be Sold, Leased or Marketed, were not material to our financial statements for the three and nine months ended September 30, 2015 and 2014. Research and development expenses amounted to $16,504 for the three months ended September 30, 2014 and $7,797 and $19,065 for nine months ended September 30, 2015 and 2014, respectively. There were no research and development expenses incurred during the quarter ended September 30, 2015. Research and development expenses were included in general and administrative expenses.
Advertising Costs

Advertising Costs

We recognize advertising expense when incurred. Advertising expense was $185 and $438 for the three months ended September 30, 2015 and 2014, respectively, and $3,036 and $1,035 for the nine months ended September 30, 2015 and 2014, and, respectively.
Rent Expense

Rent Expense

We recognizes rent expense on a straight-line basis over the reasonably assured lease term as defined in ASC Topic 840, Leases (“ASC 840”). Our lease is short term and will be renewed on a month-to-month basis. Rent expense was $1,252 and $1,934 for the three months ended September 30, 2015 and 2014, respectively, and for the nine months ended September 30, 2015 and 2014, was $4,606 and $4,831, respectively.
Equity-Based Compensation

Equity-Based Compensation

Stock-based compensation is presented in accordance with the guidance of ASC Topic 718, Compensation – Stock Compensation (“ASC 718”). Under the provisions of ASC 718, companies are required to estimate the fair value of share-based payment awards on the date of grant using an option-pricing model. The value of the portion of the award that is ultimately expected to vest is recognized as expense over the requisite service periods in our consolidated statements of operations.

 

In prior periods we issued options to purchase our common stock to employees under our 2012 Equity Incentive Plan which is a qualified stock option plan.

 

We used the Black-Scholes option-pricing model (“Black-Scholes model”) to determine fair value. The determination of fair value of share-based payment awards on the date of grant using an option-pricing model is affected by our stock price as well as assumptions regarding a number of highly complex and subjective variables. These variables include, but are not limited to, our expected stock price volatility over the term of the awards, and actual and projected employee stock option exercise behaviors. Although the fair value of employee stock options is determined in accordance with ASC 718 using an option-pricing model, that value may not be indicative of the fair value observed in a willing buyer/willing seller market transaction.

 

There were no options granted during the three months and nine months ended September 30, 2015 or 2014.

 

Total compensation expense of all stock based compensation recognized under ASC 718 was $0 and $0 for the three months ended September 30, 2015 and 2014, respectively, and for the nine months ended September 30, 2015 and 2014 was $0 and $14,876, respectively.
Income Taxes

Income Taxes

The provision for income taxes is determined in accordance with the provisions of ASC Topic 740, Accounting for Income Taxes (“ASC 740”). Under this method, deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax basis. Deferred tax assets and liabilities are measured using enacted income tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. Any effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date.

 

ASC 740 prescribes a comprehensive model for how companies should recognize, measure, present, and disclose in their financial statements, uncertain tax positions taken or expected to be taken on a tax return. Under ASC 740, tax positions must initially be recognized in the financial statements when it is more likely than not the position will be sustained upon examination by the tax authorities. Such tax positions must initially and subsequently be measured as the largest amount of tax benefit that has a greater than 50% likelihood of being realized upon ultimate settlement with the tax authority assuming full knowledge of the position and relevant facts.

 

For the three and nine months ended September 30, 2015 and 2014 we did not have any interest and penalties or any significant unrecognized uncertain tax positions.
Recent Pronouncements

Recent Pronouncements

From time to time, new accounting pronouncements are issued that we adopt as of the specified effective date. We believe that the impact of recently issued standards that are not yet effective may have an impact on our results of operations and financial position. ASU Update 2014-15 Presentation of Financial Statements-Going Concern (Sub Topic 205-40) issued August 27, 2014 by FASB defines management’s responsibility to evaluate whether there is substantial doubt about an organization’s ability to continue as a going concern. The additional disclosure requirement is effective after December 15, 2016 and will be evaluated as to impact and implemented accordingly.
XML 42 R15.htm IDEA: XBRL DOCUMENT v3.3.0.814
Income Taxes
 9 Months Ended
Sep. 30, 2015
Income Tax Disclosure [Abstract]  
Income Taxes

Note 9. Income Taxes

 

As previously stated, we account for income taxes in interim periods in accordance with ASC Topic 740, Income Taxes (“ASC 740”). We have determined an estimated annual effective tax rate. The rate will be revised, if necessary, as of the end of each successive interim period during our fiscal year to our best current estimate. As of September 30, 2015 the estimated effective tax rate for the year will be zero.
XML 43 R13.htm IDEA: XBRL DOCUMENT v3.3.0.814
Stock Based Compensation
 9 Months Ended
Sep. 30, 2015
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]  
Stock Based Compensation

Note 7. Stock Based Compensation

 

In prior periods, our Board of Directors adopted the 2012 Equity Incentive Plan (“2012 Plan”), which was approved by our shareholders. The 2012 Plan provides for the issuance of up to 10,000,000 shares of our common stock. The plan provides for the award of options, stock appreciation rights, performance share awards, and restricted stock and stock units. The plan is administered by the Board of Directors. Pursuant to the 2012 Plan our Board of Directors granted options to purchase 6,275,000 shares of our common stock. Subsequent to the grant 300,000 options were cancelled. No options were granted during the three months and nine months ended September 30, 2015 and 2014. The fair value of the options previously granted, $215,628, was estimated at the date of grant using the Black-Scholes option pricing model, with the following assumptions:

 

Expected life (in years)     3  
Volatility (based on a comparable company)     117 %
Risk Free interest rate     0.36 - 0.48 %
Dividend yield (on common stock)     -  

 

Amounts charged to expense for the options granted to employees was $0 for the three month periods ended September 30, 2015 and 2014, and $0 and $13,473 for the nine months ended September 30, 2015 and 2014, respectively.

 

Amounts charged to expense for the options granted to non-employees was $0 for the three month periods ended September 30, 2015 and 2014, and $0 and $1,403 for the nine months ended September 30, 2015 and 2014, respectively.

 

The following is a summary of stock option issued to employees and directors:

 

    Options     Weighted
Average
Exercise Price		     Weighted
Average
Remaining
Contractual
Term (in years)		     Aggregate
Intrinsic Value		  
                         
Outstanding January 1, 2015     4,950,000     $ 0.047       -       -  
Granted     -     $ -       -       -  
Exercised     -     $ -       -       -  
Cancelled     -     $ -       -       -  
Outstanding September 30, 2015     4,950,000     $ 0.047       1.56     $ -  
Exercisable September 30, 2015     4,950,000     $ 0.047       1.56     $ -  

 

There will be no additional compensation expense recognized in future periods.

 

The following is a summary of stock options issued to non-employees:

 

    Options     Weighted
Average
Exercise
Price		     Weighted
Average
Remaining
Contractual
Term (in years)		     Aggregate
Intrinsic
Value at date
of grant		  
                         
Outstanding January 1, 2015     1,025,000     $ 0.058       -       -  
Granted     -     $ -       -       -  
Exercised     -     $ -       -       -  
Cancelled     -     $ -       -       -  
Outstanding September 30, 2015     1,025,000     $ 0.058       1.39     $ -  
Exercisable September 30, 2015     1,025,000     $ 0.058       1.39     $ -  

 

There will be no additional compensation expense recognized in future periods.
XML 44 R14.htm IDEA: XBRL DOCUMENT v3.3.0.814
Outstanding Warrants
 9 Months Ended
Sep. 30, 2015
Outstanding Warrants  
Outstanding Warrants

Note 8. Outstanding Warrants

 

There were no warrants issued during the three months and nine months ended September 30, 2015 or 2014. The following is a summary of outstanding warrants as of September 30, 2015:

 

    Number of
warrants		     Exercise
price per
share		     Average
remaining
term in years		     Aggregate
intrinsic
value at date
of grant		  
                                 
Warrants issued in connection with private placement of units in 2012     6,000,000     $ 1.00       3.28     $ -  
XML 45 R16.htm IDEA: XBRL DOCUMENT v3.3.0.814
Earnings Per Share
 9 Months Ended
Sep. 30, 2015
Earnings Per Share [Abstract]  
Earnings Per Share

Note 10. Earnings Per Share

 

We calculate earnings per share in accordance with ASC Topic 260 Earnings Per Share, which requires a dual presentation of basic and diluted earnings per share. Basic earnings per share are computed using the weighted average number of shares outstanding during the fiscal year. Diluted earnings per share represent basic earnings per share adjusted to include the potentially dilutive effect of outstanding stock options and warrants. The dilutive earnings per share were not calculated because we recorded net losses for the three and nine months ended September 30, 2015 and 2014, and the outstanding stock options and warrants are anti-dilutive.
XML 46 R34.htm IDEA: XBRL DOCUMENT v3.3.0.814
Stock Based Compensation (Details 1)
 9 Months Ended
Sep. 30, 2015
USD ($)
$ / shares
shares
Employees [Member]  
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward]  
Outstanding Beginning | shares 4,950,000
Granted | shares
Exercised | shares
Cancelled | shares
Outstanding Ending | shares 4,950,000
Exercisable Ending | shares 4,950,000
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Abstract]  
Outstanding Beginning $ 0.047
Granted
Exercised
Cancelled
Outstanding Ending $ 0.047
Exercisable Ending $ 0.047
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Remaining Contractual Term [Abstract]  
Outstanding 1 year 6 months 22 days
Exercisable Ending 1 year 6 months 22 days
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Aggregate Intrinsic Value [Abstract]  
Outstanding Beginning | $
Granted
Exercised | $
Cancelled
Outstanding Ending | $
Exercisable Ending | $
Non Employees [Member]  
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward]  
Outstanding Beginning | shares 1,025,000
Granted | shares
Exercised | shares
Cancelled | shares
Outstanding Ending | shares 1,025,000
Exercisable Ending | shares 1,025,000
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Abstract]  
Outstanding Beginning $ 0.058
Granted
Exercised
Cancelled
Outstanding Ending $ 0.058
Exercisable Ending $ 0.058
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Remaining Contractual Term [Abstract]  
Outstanding 1 year 4 months 20 days
Exercisable Ending 1 year 4 months 20 days
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Aggregate Intrinsic Value [Abstract]  
Outstanding Beginning | $
Granted
Exercised | $
Cancelled
Outstanding Ending | $
Exercisable Ending | $
XML 47 R21.htm IDEA: XBRL DOCUMENT v3.3.0.814
Notes Payable (Tables)
 9 Months Ended
Sep. 30, 2015
Debt Disclosure [Abstract]  
Schedule of convertible notes payable

The balance at December 31, 2014 was comprised of:

 

    2014  
Convertible notes payable   $ 78,029  
Unamortized original issue discount and debt discount     (67,909 )
    $ 10,120  
XML 48 R26.htm IDEA: XBRL DOCUMENT v3.3.0.814
Intangible Assets (Details) - USD ($)
Sep. 30, 2015
Dec. 31, 2014
Gross intangibles $ 119,191 $ 119,191
Less accumulated amortization (100,206) (73,123)
Total intangibles 18,986 46,069
Internet Domain Names [Member]    
Gross intangibles 58,641 58,641
Less accumulated amortization (51,247) (38,851)
Total intangibles 7,394 19,790
Website And Database Rights [Member]    
Gross intangibles 56,050 56,050
Less accumulated amortization (46,708) (32,696)
Total intangibles 9,342 23,354
Customer And Supplier Lists [Member]    
Gross intangibles 4,500 4,500
Less accumulated amortization (2,250) (1,575)
Total intangibles $ 2,250 $ 2,925
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Condensed Consolidated Statements of Cash Flows (Unaudited) - USD ($)
 9 Months Ended
Sep. 30, 2015
Sep. 30, 2014
Condensed Consolidated Statements Of Cash Flows    
Net cash used in operations $ (87,324) $ (132,335)
Cash flow from investing activities:    
Net Cash used in investing activities
Cash flow from financing activities:    
Issuance of convertible notes for cash $ 75,000
Advances from related party $ 79,550 37,487
Repayments of advances from related party (6,800) (16,110)
Net cash(used) provided by financing activities 72,750 96,377
Net (decrease) increase in cash (14,574) (35,958)
Cash at beginning of period 19,941 36,876
Cash at end of period $ 5,367 $ 918
Cash paid during the period for:    
Interest
Taxes
Supplemental disclosure of non-cash financing activities:    
97,627,500 shares issued for settlement of $96,054 convertible notes payable and accrued interest $ 297,471
109,615,385 shares issued for settlement of $86,250 due to related parties $ 197,212
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Amount Due Related Parties
 9 Months Ended
Sep. 30, 2015
Related Party Transactions [Abstract]  
Amount Due Related Parties

Note 4. Amount Due Related Parties

 

Parties, which can be a corporation or an individual, are considered to be related if we have the ability, directly or indirectly, to control the other party or exercise significant influence over the other party in making financial and operating decisions. Companies are also considered to be related if they are subject to common control or common significant influence.

 

Amount due related party represents cash advances, salary accruals and amounts paid on our behalf by an officer and shareholder of the Company. These advances are non-interest bearing, short term in nature and due on demand. The balance at September 30, 2015 and December 31, 2014 was $265,114 and $166,364 respectively.

 

On March 25, 2015, we entered into a debt conversion agreement with our CEO and principal stockholder, Robert Gayman. The agreement provided Mr. Gayman with the right to convert $31,250 owed to him for working capital loans made to the Company for 25,000,000 restricted shares of our common stock. The conversion price was based on the following formula - equal to the lesser of $0.068 or 60% of the lowest trade price ($0.0025) in the 25 trading days previous to the conversion. (In the event that Conversion Shares are not deliverable by DWAC, an additional 10% discount shall apply; if the shares are ineligible for deposit into the DTC system and only eligible for Xclearing deposit, an additional 5% discount shall apply; and in the case of both, an additional cumulative 15% discount shall apply.) The conversion price as calculated was $0.00125 per share. We recognized a loss on conversion of $47,500, the difference between the conversion price and the closing trading price on the date of the conversion.

 

On September 15, 2015, we entered into a debt conversion agreement with a director and stockholder, Lawrence Roan. Between August 6, 2014 and September 10, 2015, Mr. Roan loaned the Company a total of $55,000 (the “Loan Amount”) for working capital purposes. On September 15, 2015, the Board resolved that Mr. Roan be granted the right to convert the Loan Amount into 84,615,385 shares (the “Conversion Shares”) of the Company’s common stock in accordance with the provisions of the Debt Conversion Agreement. The conversion price used to calculate the number of Conversion Shares was set at $0.00065 based on the following formula: the conversion price will be equal to the lesser of $0.068 or 60% of the lowest trade price in the 25 trading days prior to the conversion. Because the Conversion Shares are not deliverable by DWAC, an additional 10% discount applies to the calculation. Following issuance of the Conversion Shares, Mr. Roan owns 28.3% of the 298,772,885 outstanding shares of the Company’s common stock. We recognized a loss on conversion of $63,462, the difference between the conversion price and the closing trading price on the date of the conversion.
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Intangible Assets (Details 1)
Sep. 30, 2015
USD ($)
Goodwill and Intangible Assets Disclosure [Abstract]  
2015 (three months remaining) $ 8,712
2016 9,149
2017 900
2018 225
Estimated future amortization expense $ 18,986
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Subsequent Events (Details Narative) - USD ($)
 1 Months Ended
Oct. 31, 2015
Nov. 09, 2015
Sep. 30, 2015
Dec. 31, 2014
common stock, shares     298,772,885 91,530,000
common stock, par value     $ 0.001 $ 0.001
preferred stock, shares    
preferred stock, par value     $ 0.001 $ 0.001
Subsequent Event [Member]        
common stock, par value   $ 0.001    
Borrowings for working capital   $ 25,000    
Interest rate   10.00%    
Conversion rate per share   $ 0.05    
Subsequent Event [Member] | 2012 Equity Incentive Plan [Member]        
Increase in the number of authorized shares 20,000,000      
LifeApps Brands Inc [Member] | Subsequent Event [Member]        
Increase in the number of authorized shares 510,000,000      
common stock, shares 500,000,000      
common stock, par value $ 0.001      
preferred stock, shares 10,000,000      
preferred stock, par value $ 0.001      
Description of reverse stock split

To reduce the number of outstanding shares of the Corporation’s common stock by means of one-for-fifteen (1:15) reverse stock split (the “Reverse Stock Split”).

      
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Intangible Assets (Tables)
 9 Months Ended
Sep. 30, 2015
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of intangible assets

At September 30, 2015 and December 31, 2014, intangible assets consist of the following:

 

    September 30,
2015		     December 31,
2014		  
Internet domain names   $ 58,641     $ 58,641  
Less accumulated amortization     (51,247 )     (38,851 )
    $ 7,394     $ 19,790  
                 
Website and data bases   $ 56,050     $ 56,050  
Less accumulated amortization     (46,708 )     (32,696 )
    $ 9,342     $ 23,354  
                 
Customer and supplier lists   $ 4,500     $ 4,500  
Less accumulated amortization     (2,250 )     (1,575 )
    $ 2,250     $ 2,925  
                 
Total intangibles   $ 119,191     $ 119,191  
Less accumulated amortization     (100,206 )     (73,123 )
    $ 18,986     $ 46,069  
Schedule of estimated future amortization expense related to the intangibles

Estimated future amortization expense related to the intangibles as of September 30, 2015 is as follows:

 

Year Ended December 31,      
2015 (three months remaining)   $ 8,712  
2016     9,149  
2017     900  
2018     225  
    $ 18,986