10-Q 1 f10q1112_premierbrands.htm QUARTERLY REPORT f10q1112_premierbrands.htm


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
_____________________________

FORM 10-Q
_____________________________
 
x     QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended November 30, 2012
 
or
 
o      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ______to______.

Commission File Number: 000-54294

PREMIER BRANDS, INC.
(Exact name of registrant as specified in its charter)
 
Wyoming
 
272300669
(State or other jurisdiction of
incorporation or organization)
 
(I.R.S. Employee Identification No.)

4364 Bonita Road, No. 424,
Bonita, California 91902
 (Address of principal executive offices and Zip Code)
 _______________

(520) 424-5262 
(Registrant’s telephone number, including area code)
_______________

Not applicable

 (Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yesx     No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes x  No o
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See definition of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer o                                                                                                  Accelerated filer o
Non-accelerated filer (Do not check if a smaller reporting company) o                  Smaller reporting company x
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No x

Indicate the number of shares outstanding of each of the issuer’s classes of common stock: As of March 25, 2013, the registrant had 52,990,000 shares of common stock, par value $0.001 per share, issued and outstanding.

 
 

 
 
PREMIER BRANDS, INC.

QUARTERLY REPORT ON FORM 10-Q
November 30, 2012

TABLE OF CONTENTS

PART 1 - FINANCIAL INFORMATION
 
   
PAGE
Item 1.
Financial Statements (Unaudited)
F-1
Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
1
Item 3.
Quantitative and Qualitative Disclosures About Market Risk
10
Item 4.
Controls and Procedures
10
   
PART II - OTHER INFORMATION
 
     
Item 1.
Legal Proceedings
10
Item 1A.
Risk Factors
11
Item 2.
Unregistered Sales of Equity Securities and Use of Proceeds
11
Item 3.
Defaults Upon Senior Securities
11
Item 4.
Mine Safety Disclosures
11
Item 5.
Other Information
11
Item 6.
Exhibits
13
   
SIGNATURES
14
 
 
 

 
 
CAUTIONARY STATEMENT ON FORWARD-LOOKING INFORMATION

This Quarterly Report on Form 10-Q contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). Forward-looking statements discuss matters that are not historical facts. Because they discuss future events or conditions, forward-looking statements may include words such as “anticipate,” “believe,” “estimate,” “intend,” “could,” “should,” “would,” “may,” “seek,” “plan,” “might,” “will,” “expect,” “anticipate,” “predict,” “project,” “forecast,” “potential,” “continue” negatives thereof or similar expressions. Forward-looking statements speak only as of the date they are made, are based on various underlying assumptions and current expectations about the future and are not guarantees. Such statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, level of activity, performance or achievement to be materially different from the results of operations or plans expressed or implied by such forward-looking statements.

We cannot predict all of the risks and uncertainties. Accordingly, such information should not be regarded as representations that the results or conditions described in such statements or that our objectives and plans will be achieved and we do not assume any responsibility for the accuracy or completeness of any of these forward-looking statements. These forward-looking statements are found at various places throughout this Quarterly Report on Form 10-Q and include information concerning possible or assumed future results of our operations, including statements about potential acquisition or merger targets; business strategies; future cash flows; financing plans; plans and objectives of management; any other statements regarding future acquisitions, future cash needs, future operations, business plans and future financial results, and any other statements that are not historical facts.

These forward-looking statements represent our intentions, plans, expectations, assumptions and beliefs about future events and are subject to risks, uncertainties and other factors. Many of those factors are outside of our control and could cause actual results to differ materially from the results expressed or implied by those forward-looking statements. In light of these risks, uncertainties and assumptions, the events described in the forward-looking statements might not occur or might occur to a different extent or at a different time than we have described. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of the Quarterly Report on Form 10-Q. All subsequent written and oral forward-looking statements concerning other matters addressed in this Quarterly Report on Form 10-Q and attributable to us or any person acting on our behalf are expressly qualified in their entirety by the cautionary statements contained or referred to in this Quarterly Report on Form 10-Q.

Except to the extent required by law, we undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, a change in events, conditions, circumstances or assumptions underlying such statements, or otherwise.
 
CERTAIN TERMS USED IN THIS QUARTERLY REPORT ON FORM 10-Q
 
Except as otherwise indicated by the context, references in this report to “we,” “us,” “our,” “our Company,” or “the Company” are to the combined business of Premier Brands, Inc. (formerly known as TrackSoft Systems, Inc.).

In addition, unless the context otherwise requires and for the purposes of this Report only:
 
“Exchange Act” refers to the Securities Exchange Act of 1934, as amended;
“Howell” refers to Matthew Howell, our former principal shareholder prior to Assets Acquisition (as defined below);
“SEC” refers to the Securities and Exchange Commission;
“Securities Act” refers to the Securities Act of 1933, as amended;
“Premier Brands” refers to Premier Brands, Inc., formerly known as TrackSoft Systems, Inc., a Wyoming corporation.
“Zizzaz” refers to Zizzaz, LLC, a Delaware limited liability company; 
 
 
 

 
 
PART I—FINANCIAL INFORMATION

Item 1.       Financial Statements.
 
PREMIER BRANDS, INC.
(FORMERLY TRACKSOFT SYSTEMS, INC.)
 (A DEVELOPMENT STAGE COMPANY)
MARCH 30, 2010 (INCEPTION) TO NOVEMBER 30, 2012
 
CONTENTS
 
 
Page(s)
 
Balance Sheets as of November 30, 2012 and August 31, 2012
F-2  
     
Statements of Operations for the Three Months Ended November 30, 2012 and 2011 and for the Period March 30, 2010 (Inception) to November 30, 2012
F-3  
     
Statement of Changes in Stockholders’ Equity (Deficit) for the Period March 30, 2010 (Inception) to November 30, 2012
F-4  
     
Statements of Cash Flows for the Three Months Ended November 30, 2012 and 2011 and for the Period March 30, 2010 (Inception) to November 30, 2012
F-5  
     
Notes to Financial Statements
F-6 - F-26  
 
 
F-1

 
 
Premier Brands, Inc.
 
(Formerly TrackSoft Systems, Inc.)
 
(A Development Stage Company)  
Balance Sheets
 
             
   
November 30,
2012
   
August 31,
2012
 
   
(unaudited)
       
             
Assets
           
             
Current Assets
           
Cash
  $ 32,610     $ 15,381  
Accounts receivable, net
    21,730       13,598  
Inventories
    -       56,448  
Prepaid expenses
    10,615       16,167  
Security deposits
    1,000       1,000  
  Total Current Assets
    65,955       102,594  
                 
Debt issuance costs - net
    11,856       14,343  
Total Assets
  $ 77,811     $ 116,937  
                 
Liabilities and Stockholders' Deficit
               
                 
Current Liabilities:
               
Accounts payable and accrued liabilites
  $ 221,547     $ 169,530  
Deferred revenue
    33,730       33,000  
Stock issuance liability
    114,367       60,720  
Notes payable
    22,430       27,849  
Loans payable - related parties
    1,702       702  
Convertible notes payable, net of debt discount
    49,803       49,110  
Derivative liability -convertible notes payable
    -       270  
Total Current Liabilities
    443,579       341,181  
                 
Convertible notes payable, net of debt discount
    790,423       563,907  
Derivative liability -convertible notes payable
    13,114,287       15,063,642  
                 
Total Liabilities
    14,348,289       15,968,730  
                 
Stockholders' Deficit
               
Preferred stock, $0.001 par value; 50,000,000 shares authorized;
               
no shares issued and outstanding
    -       -  
Common stock, $0.001 par value; 250,000,000 shares authorized;
               
52,990,000 and 52,990,000 shares issued and outstanding, respectively
    52,990       52,990  
Additional paid in capital
    (41,290 )     (41,290 )
Deficit accumulated during the development stage
    (14,282,178 )     (15,863,493 )
Total Stockholders' Deficit
    (14,270,478 )     (15,851,793 )
                 
Total Liabilities and Stockholders' Deficit
  $ 77,811     $ 116,937  
 
See accompanying notes to financial statements
 
 
F-2

 
 
Premier Brands, Inc.
 
(Formerly TrackSoft Systems, Inc.)
 
(A Development Stage Company)
 
Statements of Operations
 
(unaudited)  
                   
               
March 30, 2010
 
               
(inception)
 
   
For the Three Months Ended
   
through
 
   
November 30,
 
November 30,
   
November 30,
 
   
2012
   
2011
   
2012
 
                   
Sales
                 
Products - net of slotting fees and discounts
  $ 86,435     $ -     $ 274,870  
Service income
    62,890       -       89,390  
Service income - related party
    -       -       12,252  
Total sales
    149,325       -       376,512  
                         
Cost of sales
                       
Product costs
    76,825       -       252,153  
Service costs
    -       -       3,481  
Loss on write-off of obsolete inventory
    56,448       -       79,135  
                         
Total cost of sales
    133,273       -       334,769  
                         
Gross profit
    16,052       -       41,743  
                         
Operating expenses
                       
General and administrative expenses
    208,383       15,099       742,653  
Impairment of goodwill and other long-lived assets
  -
 
    -       993,547  
Total operating expenses
    208,383       15,099       1,736,200  
                         
Loss from operations
    (192,331 )     (15,099 )     (1,694,457 )
                         
Other income (expense)
                       
Change in fair value of derivative liabilities
    1,949,625       -       (12,016,265 )
Interest expense - amortization of debt discount
  (137,209 )     -       (448,248 )
Interest expense -other
    (38,770 )     (51 )     (123,208 )
Total other income (expense)
    1,773,646       (51 )     (12,587,721 )
                         
Net income (loss)
  $ 1,581,315     $ (15,150 )   $ (14,282,178 )
                         
Net income (loss) per common share - basic and diluted
  $ 0.03     $ (0.00 )        
                         
Weighted average common shares outstanding
                       
- basic and diluted
    52,990,000       163,450,000          
 
See accompanying notes to financial statements
 
F-3

 
 
Premier Brands, Inc.
(Formerly TrackSoft Systems, Inc.)
(A Development Stage Company)
Statement of Changes in Stockholders' Equity (Deficit)
For the Period from March 30, 2010 (Inception) to November 30, 2012
(unaudited)
 
   
Common Stock
    Additional
Paid-In
    Deficit Accumulated
during the
Development
    Stockholders'  
   
Shares
   
Amount
   
Capital
   
 Stage
   
Equity (Deficit)
 
                               
Balance, March 30, 2010 (Inception)
    -     $ -     $ -     $ -     $ -  
                                         
Stock issued for cash
    140,000,000       140,000       (135,000 )     -       5,000  
                                         
Net loss
                            (750 )     (750 )
                                         
Balance, August 31, 2010
    140,000,000       140,000       (135,000 )     (750 )     4,250  
                                         
Stock issued for cash
    23,450,000       23,450       (16,750 )     -       6,700  
                                         
Net loss
                            (11,450 )     (11,450 )
                                         
Balance, August 31, 2011
    163,450,000       163,450       (151,750 )     (12,200 )     (500 )
                                         
Cancellation of shares
    (110,460,000 )     (110,460 )     110,460       -       -  
                                         
Net loss
                            (15,851,293 )     (15,851,293 )
                                         
Balance, August 31, 2012
    52,990,000       52,990     $ (41,290 )     (15,863,493 )     (15,851,793 )
                                         
Net income three months ended November 30, 2012
                            1,581,315       1,581,315  
                                         
Balance, November 30, 2012
    52,990,000     $ 52,990     $ (41,290 )   $ (14,282,178 )   $ (14,270,478 )
 
See accompanying notes to financial statements
 
 
F-4

 
 
Premier Brands, Inc.
(Formerly TrackSoft Systems, Inc.)
Statements of Cash Flows
(unaudited)
                   
               
March 30, 2010
 
               
(inception)
 
   
For the Three Months Ended
   
through
 
   
November 30,
   
November 30,
   
November 30,
 
   
2012
   
2011
   
2012
 
                   
Cash Flows From Operating Activities:
                 
Net income (loss)
  $ 1,581,315     $ (15,150 )   $ (14,282,178 )
Adjustments to reconcile net loss to net cash used in operating activities
                       
Amortization of intangibles
    -               1,839  
Stock based compensation
    53,647       -       114,367  
Amortization of debt discount
    137,209       -       448,248  
Amortization of debt issue costs
    2,487       -       8,144  
Change in fair value of derivative liabilities
    (1,949,625 )     -       12,016,265  
Loss on write-off of obsolete inventory
    56,448       -       79,135  
Impairment of goodwill and other long-lived assets
    -       -       993,547  
Changes in operating assets and liabilities:
                       
(Increase) decrease in:
                       
Accounts receivable
    (8,132 )     -       (14,288 )
Prepaid and other
    5,552       -       5,711  
Inventory
    -       -       3,626  
Security Deposits
    -       -       (1,000 )
Increase (decrease) in:
                       
Accounts payable and accrued liabilities
    52,017       51       135,957  
Deferred revenue
    730               33,730  
Net Cash Used In Operating Activities
    (68,352 )     (15,099 )     (456,897 )
                         
Cash Flows From Investing Activities:
                       
Net Cash Provided by Investing Activities
    -       -       -  
                         
Cash Flows From Financing Activities:
                       
Proceeds from related party loans
    1,000       -       22,006  
Repayment of related party loans
    -               (20,304 )
Proceeds from convertible notes - net debt issuance costs
    90,000       -       470,000  
Proceeds from notes payable
    -       15,099       15,099  
Repayment of notes payable
    (5,419 )             (8,994 )
Issuance of common stock
    -       -       11,700  
Net Cash Provided By Financing Activities
    85,581       15,099       489,507  
                         
Net change  in cash
    17,229       -       32,610  
                         
Cash at beginning of period
    15,381       -       -  
                         
Cash at end of period
  $ 32,610     $ -     $ 32,610  
                         
Supplemental disclosures of cash flow information:
                       
Cash paid for interest
  $ -     $ -     $ -  
Cash paid for taxes
  $ -     $ -     $ -  
                         
Supplemental disclosure of non-cash investing and financing activities:
                       
                         
Note issued for insurance premium
  $ -     $ -     $ 16,325  
Convertible notes issued in asset acquisition
  $ -     $ -     $ 1,000,000  
Cancellation of 110,460,000 common shares
  $ -     $ -     $ 110,460  
Assets acquired and liabilities assumed through asset acquisition as follows:
                       
    Accounts Receivable
  $ -             $ 7,442  
    Inventory
  $ -     $ -     $ 82,761  
    Trade Name
  $ -     $ -     $ 179,000  
    Customer List
  $ -     $ -     $ 26,000  
    Goodwill
  $ -     $ -     $ 790,386  
    Accounts payable and accrued expenses
  $ -     $ -     $ 85,589  
 
See accompanying notes to financial statements
 
 
F-5

 
 
Premier Brands, Inc
(Formerly TrackSoft Systems, Inc.)
 (A Development Stage Company)
Notes to Financial Statements
November 30, 2012
 
Note 1 Nature of Operations

Business

Premier Brands, Inc (formerly TracksoftSystems, Inc.)

Premier Brands, Inc. (“Company”, “we” and “our”) was organized as TrackSoft Systems, Inc. on March 30, 2010 under the laws of the State of Wyoming. The Company was originally formed for the purpose of developing a construction project management software package.

On May 30, 2012 the Company changed its name to Premier Brands, Inc.

On February 6, 2012, we entered into a series of transactions pursuant to which we acquired all of the assets of Zizzaz, LLC (“Zizzaz”), sold our certain assets to our former principal stockholders, and completed a private offering of our securities for an aggregate purchase price of approximately $350,000. The following summarizes the foregoing transactions:

 
Acquisition of Assets of Zizzaz. We acquired all of the assets of Zizzaz in exchange for the issuance of promissory notes, convertible into shares of our common stock, $0.001 par value at a per share conversion price of $0.007, in the amount of $1,000,000 pursuant to a Purchase Agreement between us, Zizzaz, and the members of Zizzaz.

 
Sales of Premier Brands Assets. Immediately prior to the acquisition of all of the assets of Zizzaz, we sold certain assets to Matthew Howell, in exchange for the cancellation of a total of 110,460,000 shares of our common stock previously held by Mr. Howell.

 
Financing Transaction. Immediately following the acquisition of all of the assets of Zizzaz, we completed a private offering of promissory notes, convertible into shares of our common stock, $0.001 par value at a per share conversion price of $0.007. The aggregate purchase price of the notes was approximately $350,000.

As a result of the foregoing transactions, we are now a company in the business of creating, acquiring and marketing consumer packaged goods, primarily beverages and nutraceuticals.

The Company also provides consulting services in which we advise clients on product placement and distribution.

From inception until we completed the acquisition of the Assets of Zizzaz, our operations consisted of developing and commercializing internet based software that will automate project management workflow allowing project managers, supervisors, coordinators, vendors and customers to view in real time the progress and specific scheduling of a multistage project. During that time, we did not generate any revenue and our operations were limited primarily to capital formation, organization, and development of our business plan.

Pursuant to the Acquisition of Assets of Zizzaz, LLC (“Zizzaz”), as discussed in Note 4, we ceased to engage in the software industry and engaged in the distribution of beverages and nutraceutical products of our own brand and third-party manufacture.
 
 
F-6

 

Premier Brands, Inc
(Formerly TrackSoft Systems, Inc.)
 (A Development Stage Company)
Notes to Financial Statements
November 30, 2012
 
Note 2 Summary of Significant Accounting Policies
 
Basis of presentation – unaudited interim financial information

The accompanying unaudited interim financial statements and related notes have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) for interim financial information, and in accordance with the rules and regulations of the United States Securities and Exchange Commission (the “SEC”) with respect to Form 10-Q and Article 8 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by U.S. GAAP for complete financial statements. The unaudited interim financial statements furnished reflect all adjustments (consisting of normal recurring accruals) which are, in the opinion of management, necessary to a fair statement of the results for the interim periods presented. Interim results are not necessarily indicative of the results for the full year. These financial statements should be read in conjunction with the financial statements of the Company for the year ended August 31, 2012 and notes thereto contained in the Company’s annual report on Form 10-K for the year ended August 31, 2012 as filed with the SEC on December 14, 2012.

Development Stage Company

The Company's financial statements are presented as those of a development stage enterprise. Activities during the development stage primarily include equity and debt based financing and further implementation of the business plan, including research and development.

Use of Estimates

The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes.

Making estimates requires management to exercise significant judgment. It is at least reasonably possible that the estimate of the effect of a condition, situation or set of circumstances that existed at the date of the financial statements, which management considered in formulating its estimate could change in the near term due to one or more future confirming events. Accordingly, the actual results could differ significantly from estimates.

 
F-7

 

Premier Brands, Inc
(Formerly TrackSoft Systems, Inc.)
 (A Development Stage Company)
Notes to Financial Statements
November 30, 2012

Risks and Uncertainties

The Company's operations are subject to significant risk and uncertainties including financial, operational, technological, and regulatory risks including the potential risk of business failure.  See Note 3 regarding going concern matters.

Cash

The Company considers all highly liquid instruments purchased with a maturity of three months or less to be cash equivalents.  The Company held no cash equivalents at November 30, 2012 and August 31, 2012.
 
The Company minimizes its credit risk associated with cash by periodically evaluating the credit quality of its primary financial institution. The balance at times may exceed federally insured limits. At November 30, 2012 and August 31, 2012, no cash balances exceeded the federally insured limit.

Accounts receivable and allowance for doubtful accounts 

Accounts receivable are stated at the amount management expects to collect from outstanding balances. The Company generally does not require collateral to support customer receivables.  The Company provides an allowance for doubtful accounts based upon a review of the outstanding accounts receivable, historical collection information and existing economic conditions. The Company determines if receivables are past due based on days outstanding, and amounts are written off when determined to be uncollectible by management.  The maximum accounting loss from the credit risk associated with accounts receivable is the amount of the receivable recorded, which is the face amount of the receivable, net of the allowance for doubtful accounts. As of November 30, 2012 and August 31, 2012 the Company deemed all receivables to be collectible.

Inventories

Inventories are stated at the lower of cost or market using the first-in, first-out (FIFO) valuation method.

   
November 30,
2012
   
August 31,
2012
 
Finished goods
  $ -     $ 21,851  
Packaging materials
    -       34,597  
    $ -     $ 56,448  

During the three months ended November 30, 2012 and 2011 and for the period from March 30, 2010 (inception) to November 30, 2012, product inventory and packaging materials deemed obsolete in the amount of $56,448, $0, and $79,135, respectively, were written-off.
 
 
F-8

 

Premier Brands, Inc
(Formerly TrackSoft Systems, Inc.)
 (A Development Stage Company)
Notes to Financial Statements
November 30, 2012
 
Intangibles

Intangibles are comprised of goodwill, trade names and customer lists. In accordance with ASC 350, intangible assets with indefinite lives are not amortized but instead are measured for impairment at least annually, or when events indicate that an impairment exists. The Company calculates impairment as the excess of the carrying value of its indefinite-lived assets over their estimated fair value. If the carrying value exceeds the estimate of fair value a write-down is recorded. The Company amortizes it’s intangibles with finite useful lives over their respective useful lives. For the three months ended November 30, 2012 and 2011 and for the period from March 30, 2010 (inception) to November 30, 2012 the Company recorded impairments related to intangible assets of $0, $0 and $993,547, respectively. See Note 5 below for a discussion of impairment charges.

Long-Lived Assets

Management regularly reviews property and equipment and other long-lived assets, including certain definite-lived intangible assets, for possible impairment. This review occurs annually, or more frequently if events or changes in circumstances indicate the carrying amount of the asset may not be recoverable. If there is indication of impairment, generally, management then prepares an estimate of future cash flows (undiscounted and without interest charges) expected to result from the use of the asset and its eventual disposition. If these cash flows are less than the carrying amount of the asset, an impairment loss is recognized to write down the asset to its estimated fair value. The fair value is estimated using the present value of the future cash flows discounted at a rate commensurate with management’s estimates of the business risks. Preparation of estimated expected future cash flows is inherently subjective and is based on management’s best estimate of assumptions concerning expected future conditions. See Note 5 below for a discussion of impairment charges.

Debt Issue Costs and Debt Discount

These items are amortized over the life of the debt to interest expense. If a conversion, extinguishment or repayment of the underlying debt occurs, a proportionate share of these amounts is immediately expensed.

Fair Value of Financial Instruments

The Company follows ASC 820-10 of the FASB Accounting Standards Codification to measure the fair value of its financial instruments and disclosures about fair value of its financial instruments. ASC 820-10 establishes a framework for measuring fair value in accounting principles generally accepted in the United States of America (U.S. GAAP), and expands disclosures about fair value measurements. To increase consistency and comparability in fair value measurements and related disclosures, ASC 820-10 establishes a fair value hierarchy which prioritizes the inputs to valuation techniques used to measure fair value into three (3) broad levels.  The three (3) levels of fair value hierarchy defined by ASC 820-10 are described below:

Level 1
 
Quoted market prices available in active markets for identical assets or liabilities as of the reporting date.
     
Level 2
 
Pricing inputs other than quoted prices in active markets included in Level 1, which are either directly or indirectly observable as of the reporting date.
     
Level 3
 
Pricing inputs that are generally unobservable inputs and not corroborated by market data.
 
 
F-9

 
 
Premier Brands, Inc
(Formerly TrackSoft Systems, Inc.)
 (A Development Stage Company)
Notes to Financial Statements
November 30, 2012
 
Financial assets are considered Level 3 when their fair values are determined using pricing models, discounted cash flow methodologies or similar techniques and at least one significant model assumption or input is unobservable.

The fair value hierarchy gives the highest priority to quoted prices (unadjusted) in active markets for identical assets or liabilities and the lowest priority to unobservable inputs.  If the inputs used to measure the financial assets and liabilities fall within more than one level described above, the categorization is based on the lowest level input that is significant to the fair value measurement of the instrument.

The carrying amounts of the Company’s financial assets and liabilities, such as cash, prepaid expenses and other current assets, accounts payable and accrued liabilities approximate their fair values because of the short maturity of these instruments.

We have determined that it is not practical to estimate the fair value of our notes payable because of their unique nature and the costs that would be incurred to obtain an independent valuation. We do not have comparable outstanding debt on which to base an estimated current borrowing rate or other discount rate for purposes of estimating the fair value of the notes payable and we have not been able to develop a valuation model that can be applied consistently in a cost efficient manner. These factors all contribute to the impracticability of estimating the fair value of the notes payable. At November 30, 2012 and August 31, 2012, the carrying value of the notes payable and accrued interest was $963,052 and $719,214.

The Company’s Level 3 financial liabilities consist of the derivative conversion features issued in February and June 2012 for which there is no current market for this security such that the determination of fair value requires significant judgment or estimation. The Company valued the conversion features using a binomial model. These models incorporate transaction details such as the Company’s stock price, contractual terms, maturity, risk free rates, as well as assumptions about future financings, volatility, and holder behavior as of the date of issuance and each balance sheet date.

 
F-10

 

Premier Brands, Inc
(Formerly TrackSoft Systems, Inc.)
 (A Development Stage Company)
Notes to Financial Statements
November 30, 2012

Fair Value of Financial Assets and Liabilities Measured on a Recurring Basis

The Company uses Level 3 of the fair value hierarchy to measure the fair value of the derivative liabilities and revalues its derivative liability at every reporting period and recognizes gains or losses in the statements of operations that are attributable to the change in the fair value of the derivative liability.

Financial assets and liabilities measured at fair value on a recurring basis are summarized below and disclosed on the balance sheets as follows:
 
November 30, 2012
   
Fair Value Measurement Using
   
Carrying Value
   
Level 1
   
Level 2
 
Level 3
   
Total
               
Derivative conversion features
 
$
13,114,287
   
$
-
   
$
-
   
$
13,114,287
   
$
13,114,287
 
 
August 31, 2012
   
Fair Value Measurement Using
   
Carrying Value
   
Level 1
   
Level 2
 
Level 3
   
Total
               
Derivative conversion features
 
$
15,063,912
   
$
-
   
$
-
   
$
15,063,912
   
$
15,063,912
 

The Company adopted the disclosure requirements of ASU 2011-04, Fair Value Measurements, during the year ended August 31, 2012. The unobservable level 3 inputs used by the Company was the expected volatility assumption used in the option pricing model and the fair value of the Company’s stock price. Expected volatility is based on the historical stock price volatility of comparable companies’ common stock, as our stock does not have sufficient historical trading activity. The fair value assumption of the company's common stock utilized in the calculation is derived from the company's current trading price on the bulletin board, adjusted to reflect the effect of potential dilution. 

The table below provides a summary of the changes in fair value, including net transfers in and/or out, of all financial assets and liabilities measured at fair value on a recurring basis using significant unobservable inputs (Level 3) during the period August 31, 2011 through November 30, 2012:

    Fair Value Measurement Using Level 3 Inputs
     
Derivative conversion features
   
Total
     
Balance, August 31, 2011
 
$
-
   
$
-
 
                 
Purchases, issuances and settlements
   
1,098,022
     
1,098,022
 
Change in fair value
   
13,965,890
     
13,965,890
 
Balance, August 31, 2012
   
15,063,912
     
15,063,912
 
Change in fair value
   
(1,949,625
)
   
(1,949,625
)
Balance, November 30, 2012
 
$
13,114,287
   
$
13,114,287
 

 
F-11

 
 
Premier Brands, Inc
(Formerly TrackSoft Systems, Inc.)
 (A Development Stage Company)
Notes to Financial Statements
November 30, 2012
 
Changes in the unobservable input values could potentially cause material changes in the fair value of the Company’s Level 3 financial instruments. The significant unobservable inputs used in the fair value measurements is the expected volatility assumption and fair value of the Company’s common stock price. A significant increase (decrease) in the expected volatility and/or fair value of the Company’s common stock price assumptions could potentially result in a higher (lower) fair value measurement.

Discount on Debt

The Company allocated the proceeds received from convertible debt instruments between the underlying debt instruments and has recorded the conversion feature as a liability in accordance with FASB Accounting Standard Codification 815-15 (ASC 815-15). The conversion feature and certain other features that are considered embedded derivative instruments, such as a conversion reset provision have been recorded at their fair value within the terms of ASC 815-15 as its fair value can be separated from the convertible note and its conversion is independent of the underlying note value. The value of the embedded derivative liability was bifurcated from the debt host contract and recorded as a derivative liability, which resulted in a reduction of the initial carrying amount (as unamortized discount) of the notes. The conversion liability is marked to market each reporting period with the resulting gains or losses shown in the statements of operations.

Derivative Instruments

The Company evaluates its convertible debt, warrants or other contracts to determine if those contracts or embedded components of those contracts qualify as derivatives to be separately accounted for in accordance with ASC 815-15. The result of this accounting treatment is that the fair value of the embedded derivative is marked-to-market each balance sheet date and recorded as a liability. In the event that the fair value is recorded as a liability, the change in fair value is recorded in the statements of operations as other income or expense. Upon conversion or exercise of a derivative instrument, the instrument is marked to fair value at the conversion date and then that fair value is reclassified to equity.

In circumstances where the embedded conversion option in a convertible instrument is required to be bifurcated and there are also other embedded derivative instruments in the convertible instrument that are required to be bifurcated, the bifurcated derivative instruments are accounted for as a single, compound derivative instrument.
 
 
F-12

 
 
Premier Brands, Inc
(Formerly TrackSoft Systems, Inc.)
 (A Development Stage Company)
Notes to Financial Statements
November 30, 2012
 
The classification of derivative instruments, including whether such instruments should be recorded as liabilities or as equity, is re-assessed at the end of each reporting period. Equity instruments that are initially classified as equity that become subject to reclassification are reclassified to liability at the fair value of the instrument on the reclassification date. Derivative instrument liabilities will be classified in the balance sheet as current or non-current based on whether or not net-cash settlement of the derivative instrument is expected within 12 months of the balance sheet date.

Research and Development

Research and development is expensed as incurred.  There was no such expense for the period March 30, 2010 (inception) to November 30, 2012.

Share-Based Payments

Generally, all forms of share-based payments, including stock option grants, warrants, restricted stock grants and stock appreciation rights are measured at their fair value on the awards’ grant date, based on the estimated number of awards that are ultimately expected to vest. Share-based compensation awards issued to non-employees for services rendered are recorded at either the fair value of the services rendered or the fair value of the share-based payment, whichever is more readily determinable. The expense resulting from share-based payments is recorded as general and administrative expense. Stock based compensation expense for the three months ended November 30, 2012 and 2011 and for the period March 30, 2010 (inception) to November 30, 2012 amounted to $53,647, $0 and $114,367, respectively.

Income Taxes

Income taxes are provided in accordance with ASC No. 740, Accounting for Income Taxes. A deferred tax asset or liability is recorded for all temporary differences between financial and tax reporting and net operating loss carryforwards. Deferred tax expense (benefit) results from the net change during the year of deferred tax assets and liabilities.

Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized. Deferred tax assets and liabilities are adjusted for the effects of changes in tax laws and rates on the date of enactment.

Revenue Recognition

The Company currently is in the development stage and has only generated $376,512 in revenue since its inception. We classify our revenue as either Product revenue or Service revenue.
 
Product revenue - Our product revenue includes revenue associated with the sale of consumer packaged goods, primarily beverages and nutraceuticals.
 
 
F-13

 
 
Premier Brands, Inc
(Formerly TrackSoft Systems, Inc.)
 (A Development Stage Company)
Notes to Financial Statements
November 30, 2012
 
Service revenue - Service revenue is derived from product development revenue and consulting revenue relating to sales and logistics. Revenue associated with product development is recognized ratably over the contract period, which typically ranges from a minimum of one month to a maximum of less than a year. Consulting revenues are recognized ratably over the service periods.
 
Deferred revenue consists of amounts billed to, or payments received from, customers for  Services that have not met the criteria for revenue recognition.
 
We evaluate and recognize revenue when all four of the following criteria are met:
 
 
 
Evidence of an arrangement. Evidence of an agreement with the customer that reflects the terms and conditions to deliver products must be present.
 
 
 
Delivery. Delivery is considered to occur when a product is shipped and the risk of loss and rewards of ownership have been transferred to the customer. For services, delivery is considered to occur as the service is provided.
 
 
 
Fixed or determinable fee. If a portion of the arrangement fee is not fixed or determinable, we recognize revenue as the amount becomes fixed or determinable.
 
 
 
Collection is deemed probable. Collection is deemed probable if we expect the customer to be able to pay amounts under the arrangement as those amounts become due. If we determine that collection is not probable, we recognize revenue when collection becomes probable (generally upon cash collection).
 
Determining whether and when some of these criteria have been satisfied often involves assumptions and management judgments that can have a significant impact on the timing and amount of revenue we report in each period. Changes to any of these assumptions or management judgments, or changes to the elements in service arrangements, could cause a material increase or decrease in the amount of revenue that we report in a particular period.

Advertising

The Company expenses advertising when incurred. Advertising expenses for the three months ended November 30, 2012 and 2011 and for the period March 30, 2010 (inception) to November 30, 2012 were $1,016, $0 and $6,202, respectively.
 
 
F-14

 

Premier Brands, Inc
(Formerly TrackSoft Systems, Inc.)
 (A Development Stage Company)
Notes to Financial Statements
November 30, 2012
 
Basic Earnings per Share

ASC No. 260, “Earnings Per Share”, specifies the computation, presentation and disclosure requirements for earnings (loss) per share for entities with publicly held common stock. The Company has adopted the provisions of ASC No. 260.

Basic net loss per share amounts is computed by dividing the net loss by the weighted average number of common shares outstanding. Common stock equivalents have not been included in this computation since the effect would be anti-dilutive. Such common stock equivalents totaled approximately 193,470,000 common shares potentially issuable upon conversion of convertible debt.

Recent Accounting Pronouncements

In February 2013, the FASB issued Accounting Standards Update ("ASU") 2013-02, Reporting of Amounts Reclassified Out of Accumulated Other Comprehensive Income , an amendment to FASB ASC Topic 220. The update requires disclosure of amounts reclassified out of accumulated other comprehensive income by component. In addition, an entity is required to present either on the face of the statement of operations or in the notes, significant amounts reclassified out of accumulated other comprehensive income by the respective line items of net income but only if the amount reclassified is required to be reclassified to net income in its entirety in the same reporting period. For amounts not reclassified in their entirety to net income, an entity is required to cross-reference to other disclosures that provide additional detail about those amounts. This ASU is effective prospectively for the Company fiscal years, and interim periods within those years beginning after December 15, 2012. The Company will comply with the disclosure requirements of this ASU for the quarter ending April 30, 2013. The Company does not expect the impact of adopting this ASU to be material to the Company's financial position, results of operations or cash flows.

In July 2012, the FASB issued the Accounting Standards Update or ASU, 2012-02, Intangibles-Goodwill and Other: Testing Indefinite-Lived Intangible Assets for Impairment, that allows entities to have the option first to assess qualitative factors to determine whether the existence of events and circumstances indicates that it is more likely than not that the indefinite-lived intangible asset is impaired. If, after assessing the totality of events and circumstances, an entity concludes that it is not more likely than not that the indefinite-lived intangible asset is impaired, then the entity is not required to take further action to determine the fair value of the indefinite-lived intangible asset and perform the quantitative impairment test by comparing the fair value with the carrying amount in accordance with ASC 350-30. An entity also has the option to bypass the qualitative assessment for any indefinite-lived intangible asset in any period and proceed directly to performing the quantitative impairment test. An entity will be able to resume performing the qualitative assessment in any subsequent period. The guidance is effective for annual and interim impairment tests performed for fiscal years beginning after September 15, 2012, with early adoption permitted. The Company does not expect the adoption of these provisions to have a significant effect on its financial statements.
 
 
F-15

 
 
Premier Brands, Inc
(Formerly TrackSoft Systems, Inc.)
 (A Development Stage Company)
Notes to Financial Statements
November 30, 2012
 
In December 2011, the FASB issued the ASU 2011-12, Deferral of the Effective Date for Amendments to the Presentation of Reclassifications of Items Out of Accumulated Other Comprehensive Income in Accounting Standards Update No. 2011-05, that deferred the effective date for amendments to the presentation of reclassifications of items out of other comprehensive income. ASU 2011-12 was issued to allow the FASB time to redeliberate the presentation requirements for reclassifications out of accumulated other comprehensive income for annual and interim financial statements for public, private, and non-profit entities. During the redeliberation period, entities will continue to report reclassifications out of accumulated other comprehensive income using guidance in effect before ASU 2011-05 was issued. ASU 2011-05 is to be applied retrospectively and is effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2011. The adoption of these provisions did not have a material effect on the Company’s financial statements.

Note 3 Going Concern

As reflected in the accompanying financial statements, the Company has net income and net cash used in operations of $1,581,315 and $68,352, respectively, for the three months ended November 30, 2012 and an accumulated net loss during the development stage totaling $14,282,178. The Company currently is in the development stage and has only generated $376,512 in revenue since its inception.

The ability of the Company to continue its operations is dependent on Management's plans, which include the raising of capital through debt and/or equity markets with some additional funding from other traditional financing sources, including term notes, until such time that funds provided by operations are sufficient to fund working capital requirements.  The Company may need to incur additional liabilities with certain related parties to sustain the Company’s existence.

The Company will require additional funding to finance the growth of its current and expected future operations as well as to achieve its strategic objectives.  The Company believes its current available cash along with anticipated revenues may be insufficient to meet its cash needs for the near future.  There can be no assurance that financing will be available in amounts or terms acceptable to the Company, if at all.

The accompanying financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. These financial statements do not include any adjustments relating to the recovery of the recorded assets or the classification of the liabilities that might be necessary should the Company be unable to continue as a going concern.
 
 
F-16

 

Premier Brands, Inc
(Formerly TrackSoft Systems, Inc.)
 (A Development Stage Company)
Notes to Financial Statements
November 30, 2012
 
Note 4 Acquisition

On February 06, 2012, the Company entered into a Purchase Agreement with Zizzaz, LLC (“Zizzaz”), and the unit holders of Zizzaz (“Zizzaz Members”); setting forth the acquisition of Zizzaz assets and assumption of liabilities.

Pursuant to the terms of the Purchase Agreement, the Company acquired all of the assets of Zizzaz in exchange for the issuance of secured promissory notes, convertible into shares of our common stock, $0.001 par value at a per share conversion price of $0.007, in the amount of $1,000,000 to the Zizzaz Members. Total price paid for Zizzaz assets in the acquisition was $1 million dollars.

The following sets forth the components of the purchase price:
 
Purchase Price:
     
Convertible notes issued to    seller
  $ 1,000,000  
Assets acquired
       
Accounts Receivable
    7,442  
Inventory
    82,761  
Total assets acquired
    90,203  
Liabilities assumed
       
Accounts payable
    84,207  
Other liabilities
    1,382  
Total liabilities assumed
    85,589  
Net assets acquired
    4,614  
Excess purchase price
  $ 995,386  

Based on an independent appraisal, the Company allocated $205,000 of the excess purchase price to intangible assets with the balance of $790,386 assigned to Goodwill.

The intangible assets subject to amortization have been assigned useful lives as follows:

Customer list
8 years
 
The following table summarizes, on an unaudited pro forma basis, the results of operations of the Company as though the acquisition had occurred as of September 1, 2011. The pro forma amounts give effect to appropriate adjustments of amortization of intangible assets and interest expense associated with the financing of the purchase. The pro forma amounts presented are not necessarily indicative of either the actual operation results had the acquisition transaction occurred as of September 1, 2011.
 
   
For the Three Months Ended
 
   
November 30,
2012
   
November 30,
2011
 
Revenues
  $ 149,325     $ -  
Net income (loss)
    1,581,315       (141,995 )
Income (loss) per share of common stock – basic and diluted
    0.03       (0.00 )
Weighted average common shares outstanding - basic and diluted
    52,990,000       52,990,000  

 
F-17

 

Premier Brands, Inc
(Formerly TrackSoft Systems, Inc.)
 (A Development Stage Company)
Notes to Financial Statements
November 30, 2012
 
Note 5 Intangible Assets

There were no balances or activity for intangible assets during fiscal 2011. The following table summarizes changes in our intangible assets during fiscal 2012:

 
 
Estimated Life
 
Gross Amount
   
Accumulated Amortization
   
Impairment Charges
   
 
Net
 
Customer List
8 years
  $ 26,000     $ (1,839 )   $ (24,161 )   $ -  
Trade Name
Indefinite
    179,000       -       (179,000 )     -  
Goodwill
Indefinite
    790,386       -       (790,386 )     -  
      $ 995,386     $ (1,839 )   $ (993,547 )   $ -  

We assess goodwill and other intangible assets for impairment annually during the fourth quarter of each year and on an interim date should factors or indicators become apparent that would require an impairment test.

We performed our annual impairment test as of August 31, 2012. Due to ongoing challenging trends, ability to raise capital and market dynamics the Company realized unexpected poor results of operations during the period February 2012 - August 2012.  As a result of these factors and the related risks associated with our business, the fair values of our intangible assets (the “Assets”) were negatively impacted. The estimated fair values of our Assets were determined to be significantly less than their respective carrying amounts, so we determined that the Asset balances were impaired. Accordingly, step two of the impairment test was completed which resulted in an impairment charge totaling $993,547 in the fourth quarter of fiscal 2012, reducing the carrying amount of the Assets to $0.

Our impairment charges related to goodwill and long-lived assets discussed above have been included in “Impairment of goodwill and other long-lived assets” in our Statements of Operations.

Amortization expense related to the customer list totaled $1,839 for the period September 01, 2011 to August 31, 2012.
 
 
F-18

 
 
Premier Brands, Inc
(Formerly TrackSoft Systems, Inc.)
 (A Development Stage Company)
Notes to Financial Statements
November 30, 2012
 
Note 6 Sale of Premier Brands Assets

On February 6, 2012, prior to the Acquisition of Assets of Zizzaz, we entered into an agreement of sale with Matthew Howell pursuant to which we sold to Howell certain assets of Premier Brands in exchange for a cancellation of a total of 110,460,000 shares of our common stock held by Mr. Howell.
 
Note 7  Notes Payable

On October 21, 2011, the Company received a loan of $15,099 to fund operations. The loan carries a 3% annual interest rate, has no repayment terms and as such is included in current liabilities. Accrued interest due totaled $504 as of November 30, 2012.

As of November 30, 2012, the outstanding balance on the loan was $15,099.

On May 29, 2012, the Company entered into a finance agreement with Capital Premium Financing of California (“Capital”). Pursuant to the terms of the agreement, Capital loaned the Company the principal amount of $16,325, which would accrue interest at 5% per annum, to partially fund the payment of the premium of the Company’s general liability insurance. The agreement requires the Company to make nine monthly payments of $1,852, including interest starting on June 24, 2012.

As of November 30, 2012, the outstanding balance related to this finance agreement was $7,331.

Note 8 Convertible Notes Payable

On February 6, 2012, in connection with an asset acquisition, the Company issued secured convertible notes in the aggregate principal amount of $1,000,000 to three members of Zizzaz, LLC. (See Note 4)

Each convertible note has a term of twenty- four months and accrues interest at 10% per annum. The holder of the convertible note has the right from and after the issuance thereof until such time as the convertible note is fully paid, to convert any outstanding and unpaid principal portion thereof into shares of common stock at a conversion price of $0.007 per share. The conversion price and number and kind of shares to be issued upon conversion of the convertible notes are subject to adjustment from time to time as more fully described in the convertible notes.

Due to the fact that these convertible notes have full reset adjustments based upon the issuance of equity securities by the Company in the future, they are subject to derivative liability treatment under Section 815-40-15 of the Codification (formerly FASB Emerging Issues Task Force 07-5). The convertible notes have been measured at fair value using a binomial model at period end with gains and losses from the change in fair value of derivative liabilities recognized on the statements of operations.
 
 
F-19

 

Premier Brands, Inc
(Formerly TrackSoft Systems, Inc.)
 (A Development Stage Company)
Notes to Financial Statements
November 30, 2012
 
The convertible notes, when issued, gave rise to a derivative liability which was recorded as a discount to the notes of $812,318.

The embedded derivative of the convertible notes was re-measured at November 30, 2012 yielding a gain on change in fair value of the derivatives of $1,443,879 for the three months ended November 30, 2012. The derivative value of the convertible notes at November 30, 2012 yielded a derivative liability at fair value of $9,714,286.

As of November 30, 2012, accrued and unpaid interest under the Notes was $81,421.

On February 6, 2012, the Company entered into Subscription Agreements with Whalehaven Capital Fund LTD and Whalehaven Opportunities Fund L.P. (collectively, the “Subscribers”), pursuant to which the Subscribers purchased secured convertible notes in the aggregate principal amount of $350,000, which are convertible into shares of the Company’s common stock.

Each convertible note has a term of twenty- four months and accrues interest at 10% per annum. The holder of the convertible note has the right from and after the issuance thereof until such time as the convertible note is fully paid, to convert any outstanding and unpaid principal portion thereof into shares of common stock at a conversion price of $0.007 per share. The conversion price and number and kind of shares to be issued upon conversion of the convertible notes are subject to adjustment from time to time as more fully described in the convertible notes.

Due to the fact that these convertible notes have full reset adjustments based upon the issuance of equity securities by the Company in the future, they are subject to derivative liability treatment under Section 815-40-15 of the Codification (formerly FASB Emerging Issues Task Force 07-5). The convertible notes have been measured at fair value using a binomial model at period end with gains and losses from the change in fair value of derivative liabilities recognized on the statements of operations.

The convertible notes, when issued, gave rise to a derivative liability which was recorded as a discount to the notes of $284,311.

The embedded derivative of the convertible notes was re-measured at November 30, 2012 yielding a gain on change in fair value of the derivatives of $505,477 for the three months ended November 30, 2012. The derivative value of the convertible notes at November 30, 2012 yielded a derivative liability at fair value of $3,400,000.

As of November 30, 2012, accrued and unpaid interest under the Notes was $28,497.

Restricted Cash
$162,805 of the proceeds raised in this offering is to be held in escrow and disbursed as follows:

a.  
$50,000 on March 1, 2012
b.  
$50,000 on April 2, 2012
c.  
$62,805 on May 1, 2012
 
 
F-20

 

Premier Brands, Inc
(Formerly TrackSoft Systems, Inc.)
 (A Development Stage Company)
Notes to Financial Statements
November 30, 2012
 
On June 26, 2012 the Company issued convertible notes in the aggregate principal amount of $50,000 to four investors. Each convertible note has a term of six months and accrues interest at 10% per annum. The holder of the convertible note has the right from and after the issuance thereof and upon the occurrence of a financing (the “Financing”) in the minimum amount of $250,000 until such time as the convertible note is fully paid, to convert any outstanding and unpaid principal portion thereof into shares of common stock at a per share conversion price to be determined by the conversion rate of the Financing. The conversion price and number and kind of shares to be issued upon conversion of the convertible notes are subject to adjustment from time to time as more fully described in the convertible notes.

Due to the fact that these convertible notes have an option to convert at a variable amount, they are subject to derivative liability treatment. The Company has applied ASC No. 815, due to the potential for settlement in a variable quantity of shares. The convertible notes have been measured at fair value using a binomial model at period end with gains and losses from the change in fair value of derivative liabilities recognized on the statements of operations.

The convertible notes, when issued, gave rise to a derivative liability which was recorded as a discount to the notes of $1,393.

The embedded derivative of the convertible notes was re-measured at November 30, 2012 yielding a gain on change in fair value of the derivatives of $269 for the three months ended November 30, 2012. The derivative value of the convertible notes at November 30, 2012 yielded a derivative liability at fair value of $0.

As of November 30, 2012, accrued and unpaid interest under the Note was $2,148.

On September 27, 2012 the Company issued convertible notes in the aggregate principal amount of $40,000 to four investors. Each convertible note has a term of twenty four months and accrues interest at 10% per annum. The holder of the convertible note has the right from and after the issuance thereof until such time as the convertible note is fully paid, to convert any outstanding and unpaid principal portion thereof into shares of common stock at a conversion price of $0.20 per share.

As of November 30, 2012, accrued and unpaid interest under the Note was $701.

On October 23, 2012 the Company issued convertible notes in the aggregate principal amount of $50,000 to an investor. Each convertible note has a term of twenty four months and accrues interest at 10% per annum. The holder of the convertible note has the right from and after the issuance thereof until such time as the convertible note is fully paid, to convert any outstanding and unpaid principal portion thereof into shares of common stock at a conversion price of $0.20 per share.

As of November 30, 2012, accrued and unpaid interest under the Note was $521.

 
F-21

 

Premier Brands, Inc
(Formerly TrackSoft Systems, Inc.)
 (A Development Stage Company)
Notes to Financial Statements
November 30, 2012

Convertible notes payable consisted of the following at November 30, 2012 and August 31, 2012:
 
   
November 30,
2012
   
August 31,
2012
 
Convertible notes payable, entered into on February 6, 2012 for a term of 24 months
maturing on February 6, 2014, with interest at 10% per annum with interest due semi-annually.
 
$
1,000,000
   
$
1,000,000
 
                 
Discount on note payable
   
(812,318
)
   
(812,318
)
                 
Accumulated amortization of discount
   
331,149
     
230,026
 
                 
Convertible notes payable, entered into on February 6, 2012 for a term of 24 months
maturing on February 6, 2014, with interest at 10% per annum due semi-annually.
   
350,000
     
350,000
 
                 
Discount on note payable
   
(284,311)
     
(284,311
)
                 
Accumulated amortization of discount
   
115,903
     
80,510
 
                 
Convertible notes payable, entered into on June 26, 2012 for a term of 6 months
maturing on December 26, 2012, with interest at 10% per annum due at maturity.
   
50,000
     
50,000
 
                 
Discount on note payable
   
(1,393
)
   
(1,393
)
                 
Accumulated amortization of discount
   
1,196
     
503
 
                 
Convertible notes payable, entered into on September 27, 2012 for a term of 24 months
maturing on September 27, 2014, with interest at 10% per annum due at maturity.
   
40,000
     
-
 
                 
Convertible notes payable, entered into on October 23, 2012 for a term of 24 months
maturing on October 23, 2014, with interest at 10% per annum due at maturity.
   
50,000
     
-
 
             
   
$
840,226
   
$
613,017
 
 
The Company recorded $137,209, $0 and $448,248 in amortization of the discount to the notes for the three months ended November 30, 2012 and 2011 and for the period March 30, 2010 (inception) to November 30, 2012, respectively. The Company recorded $36,034, $0 and $113,288 in interest expense on the convertible notes for the three months ended November 30, 2012 and 2011 and for the period March 30, 2010 (inception) to November 30, 2012, respectively.
 
 
F-22

 

Premier Brands, Inc
(Formerly TrackSoft Systems, Inc.)
 (A Development Stage Company)
Notes to Financial Statements
November 30, 2012
 
Note 9 Debt Issuance Costs

Debt issuance costs, net are as follows:
 
Balance August 31, 2011
  $ -  
Debt issuance costs – February 6, 2012 financings
    20,000  
Amortization of debt issue costs during year ended August 31, 2012
    (5,657 )
Balance – August 31, 2012
    14,343  
Amortization of debt issue costs during three months ended November 30, 2012
    (2,487 )
Balance – November 30, 2012
  $ 11,856  
 
Note 10 Related Party Transactions

During previous periods, a Company shareholder loaned the Company monies to pay outstanding invoices for professional services. As of November 30, 2012 the Company was indebted to the shareholder in the amount of $500. This loan is unsecured and is due on demand.

As of November 30, 2012 the Company was indebted to two related parties in the amount of $202. During the year ended August 31, 2012, these related parties advanced the Company $506 to fund operations. During the year ended August 31, 2012, $304 of the advances were repaid. The loans are unsecured and are due on demand.

The Company pays a monthly consulting fee to a related party in the amount of $10,000. The consultant is also reimbursed for all expenses incurred on behalf of the Company. The Company recorded $30,000, $0 and $153,351 in consulting fees and reimbursable expenses for the three months ended November 30, 2012 and 2011 and for the period March 30, 2010 (inception) to November 30, 2012, respectively. As of November 30, 2012 and August 31, 2012 the balance due to the consultant amounted to $10,000 and $30,000, respectively. During the year ended August 31, 2012, the Company paid $600 in interest to this related party relating to outstanding invoice balances.
 
 
F-23

 
 
Premier Brands, Inc
(Formerly TrackSoft Systems, Inc.)
 (A Development Stage Company)
Notes to Financial Statements
November 30, 2012
 
On March 27, 2012 a related party advanced the Company $20,000 to fund operations. The advance was subsequently paid off on April 05, 2012 along with interest in the amount of $400.

On November 14, 2012 a related party advanced the Company $1,000 to fund operations. This loan is unsecured and is due on demand.

The Company recorded $0, $0 and $12,252 in revenue from consulting services provided to a related party for the three months ended November 30, 2012 and 2011 and for the period March 30, 2010 (inception) to November 30, 2012, respectively. The Company advises this related party customer on product placement and distribution activities. The outstanding accounts receivable balance from this related party as of November 30, 2012 and August 31, 2012 was $4,252.

The Company leases its San Diego office space on a month to month basis from a related party for monthly rental payments of $1,000. The Company recorded $3,000, $0 and $11,000 in rent expense on the lease for the three months ended November 30, 2012 and 2011 and for the period March 30, 2010 (inception) to November 30, 2012, respectively. The outstanding accounts payable balance due to this related party as of November 30, 2012 and August 31, 2012 was $1,000.

Note 11 Stockholders’ Equity

Stock Transactions

On April 19, 2010, the Company authorized the issuance of 140,000,000 shares of its $0.001 par value common stock in consideration of $5,000 in cash.

On February 17, 2011, the Company authorized the issuance of 19,775,000 shares of its $0.001 par value common stock in consideration of $5,650 in cash.

On March 1, 2011, the Company authorized the issuance of 3,675,000 shares of its $0.001 par value common stock in consideration of $1,050 in cash.

On February 6, 2012 the Company entered into an agreement of sale with Matthew Howell pursuant to which we sold to Howell certain assets of Premier Brands in exchange for a cancellation of a total of 110,460,000 shares of our common stock held by Mr. Howell.

On May 23, 2012, the Company held a special meeting of its shareholders at which holders of a majority of the Company’s outstanding common stock of the shareholders of record as of the close of business on April 20, 2012, voting as a class, approved amendments to the Company’s Articles of Incorporation to (1) increase the authorized shares of common stock of the Company from 50,000,000 to 250,000,000; (2) change the authorized capital stock of the Company to include 50,000,000 shares of preferred stock, and authorize the Company to issue one or more series of preferred stock from time to time in one or more series and in such amounts as may be determined by the Board of Directors; and (3) change the Company’s name to “Premier Brands, Inc.”
 
 
F-24

 

Premier Brands, Inc
(Formerly TrackSoft Systems, Inc.)
 (A Development Stage Company)
Notes to Financial Statements
November 30, 2012
 
On May 23, 2012, the stockholders of the Company approved by written consent a 70-for-1 forward stock split, of all of the issued and outstanding shares of the Company's common stock held by the shareholders of record on May 23, 2012.

All share and per share data has been retroactively adjusted to reflect the 70-for-1 forward stock split.

Note 12 Commitments and Contingencies

Litigations, Claims and Assessments

The Company may become involved in various lawsuits and legal proceedings, which arise in the ordinary course of business. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise that may harm its business. The Company is currently not aware of any such legal proceedings or claims that they believe will have, individually or in the aggregate, a material adverse affect on its business, financial condition or operating results.

Consulting Agreements

On June 1, 2012 the Company entered into a five month agreement with SNK Consulting Services, LLC (“SNK”) to provide investor relations and communications consulting services. The Company will compensate SNK $3,000 per month relating to this agreement. In addition SNK is to be issued 100,000 shares of Company common stock.

This agreement shall renew for successive terms of five months. Either party may terminate the agreement, with or without cause, by giving the other party thirty days prior written notice after the first 90 days.

Joint Venture Agreement

On October 23, 2012, the Company entered into a three year Joint Venture Agreement (the “Agreement”) with First Kontact, LLC (“FK”). This agreement entitles the Company the use of FK’s marketing center, located in Tijuana, Baja California, Mexico, for the purpose of marketing, promotion, sales and distribution of consumer packaged goods into the United States of America including convenience stores, supermarkets, pharmacies, mass retail, wholesalers and distributors.
 
 
F-25

 

Premier Brands, Inc
(Formerly TrackSoft Systems, Inc.)
 (A Development Stage Company)
Notes to Financial Statements
November 30, 2012
 
The Company will pay FK a monthly fee, within the range of $3,000-$7,500 per month, depending on the cost of each sales and marketing campaign. In addition, the Company will issue FK 200,000 shares of common stock per year which vest equally over a twelve month period.

This Agreement shall renew for successive terms of three years if neither party has been apprised of a default under this agreement. Either party may terminate the agreement, with or without cause, by giving the other party thirty days prior written notice.

Note 13 Subsequent Events

The Company has evaluated all events that occurred after the balance sheet date through the date when the consolidated financial statements were issued to determine if they must be reported. The Management of the Company determined that there were certain reportable subsequent events to be disclosed as follow.

Notes Offering

On December 4, 2012 the Company issued convertible notes in the aggregate principal amount of $22,500 to three investors. Each convertible note has a term of twenty four months and accrues interest at 10% per annum. The holder of the convertible note has the right from and after the issuance thereof until such time as the convertible note is fully paid, to convert any outstanding and unpaid principal portion thereof into shares of common stock at a conversion price of $0.20 per share.

Notes Offering

On December 4, 2012 the Company issued convertible notes in the aggregate principal amount of $7,500 to an investor. Each convertible note has a term of twenty four months and accrues interest at 10% per annum. The holder of the convertible note has the right from and after the issuance thereof until such time as the convertible note is fully paid, to convert any outstanding and unpaid principal portion thereof into shares of common stock at a conversion price of $0.007 per share.

Notes Offering

On February 7, 2013 the Company issued convertible notes in the aggregate principal amount of $28,000 to four investors. Each convertible note has a term of twenty four months and accrues interest at 10% per annum. The holder of the convertible note has the right from and after the issuance thereof until such time as the convertible note is fully paid, to convert any outstanding and unpaid principal portion thereof into shares of common stock at a conversion price of $0.007 per share.
 
 
F-26

 
 
Item 2.       Management’s Discussion and Analysis of Financial Condition and Results of Operations.

The following discussion provides information which management believes is relevant to an assessment and understanding of our results of operations and financial condition. The discussion should be read along with our financial statements and notes thereto contained elsewhere in this Quarterly Report on Form 10-Q. The following discussion and analysis contains forward-looking statements, which involve risks and uncertainties. Our actual results may differ significantly from the results, expectations and plans discussed in these forward-looking statements.

Company Overview
 
We are a consumer goods incubator in the business of creating, acquiring and marketing consumer packaged goods, primarily beverages and nutraceuticals.

We sell beverages and nutraceutical products with our own Zizzaz brand and third-party manufactured beverages and nutraceutical products to retail stores including brand name stores such as 7-Eleven, Circle K, Valero, Walgreens, Arco AM/PM, Shell, and we also distribute beverages and nutraceutical products through distribution companies and brokers and wholesalers. We also provide consulting services to consumer packaged goods companies on product placement and distribution.

We own energy and vitamin drink products under the name Zizzaz including Zizzaz Energy Mix, Zizzazz Extreme Formula, and Kidzazz Kids Vitamins.

Recent Developments

Change in Executive Officers and Directors

In December 2012, Rosario Piacente resigned as a director of the Company. 

On December 18, 2012, the Board of Directors of the Company (the “Board”) appointed Eduardo Enciso and Juan J. Gutiérrez each as a member of the Board of Directors of the Company, effective immediately.

On January 4, 2013, the Board accepted Jorge Olson’s resignation as Secretary and Chief Financial Officer of the Company, effective immediately. Mr. Olson remains President, Chief Executive Officer and a Director of the Company. On the same day, the Board ratified the appointment of Eduardo Enciso as the Company’s Secretary.

Financing Transaction

$28,000 Note Offering in February 2013
 
On February 7, 2013, we issued promissory notes in the aggregate principal amount of $28,000 and received the proceeds of $20,975 as of this report (the “February 2013 Financing Notes”). The February 2013 Financing Notes have a two-year term and compound annually and accrue at 10% per annum from the issue date through the maturity date.  The holders are entitled to convert any portion of the outstanding and unpaid amount at any time on or after the issuance date, at $0.007 per share, subject to adjustments upon certain events, such as stock splits, combinations, dividends, distributions, reclassifications, mergers or other corporate changes.

The foregoing description of the February 2013 Financing Notes is qualified in their entirety by reference to the provisions of the form of February 2013 Financing Note filed as Exhibits 4.1 to this report, respectively, which are incorporated by reference herein.
 
 
1

 

Results of Operations

   
Three Months Ended
November 30,
   
Three Months Ended
November 30,
   
March 30, 2010 (inception) through
November 30,
 
   
2012
   
2011
   
2012
 
Net sales
  $ 149,325     $ -     $ 376,512  
Gross profit
  $ 16,052     $ -     $ 41,743  
Operating expenses
  $ 208,383     $ 15,099     $ 1,736,200  
Loss from operations
  $ (192,331 )   $ (15,099 )   $ (1,694,457 )
Other income (expense)
  $ 1,773,646     $ (51 )   $ (12,587,721 )
Net income (loss)
  $ 1,581,315     $ (15,150 )   $ (14,282,178 )
Income (loss) per common share – basic and diluted
  $ 0.03     $ (0.00 )   $ -  

For the three months ended November 30, 2012 and November 30, 2011

The Company was originally formed to develop internet based software that will automate project management workflow allowing project managers, supervisors, coordinators, vendors and customers to view in real time the progress and specific scheduling of a multistage project. Under this business model, we did not generate any revenue and our operations were limited primarily to capital formation, organization, and development of our business plan.

Change in Business Model

In February 2012 we ceased to engage in the internet based software industry and acquired the business of Zizzaz, LLC to engage in the business of creating, acquiring and marketing consumer packaged goods, primarily beverages and nutraceuticals. The Company also provides consulting services in which we advise clients on product placement and distribution.

Revenue

We had sales during the three months ended November 30, 2012 and November 30, 2011 of $149,325 and $0 respectively. At this time, we are domestically marketing our new products and consulting services and are in the infancy stage of the revenue generating cycle.

Gross Profit

Gross profit during the three months ended November 30, 2012 and November 30, 2011 was $16,052 and $0, respectively. We are currently in a development stage and have generated minimal revenues. During the three months ended November 30, 2012, the Company wrote-off obsolete inventory in the amount of $56,448 which negatively impacted our gross profit for the period.

Operating Expenses

Operating expenses for the three months ended November 30, 2012 were $208,383, as compared to $15,099 for the three months ended November 30, 2011.The increase is primarily related to an increase in legal and professional fees in the amount of $80,000, stock based compensation of $54,000, rent and warehousing expenses of $9,000 and product promotion and travel related expenses of $30,000.
 
 
2

 

Income (Loss) from Operations

Income (loss) from operations for the three months ended November 30, 2012 was $(192,331), as compared to $(15,099) for the three months ended November 30, 2011. The increase in loss from operations was primarily attributable to the operating expenses as detailed above.

Other Income (Expenses)

Other Income (Expenses) for the three months ended November 30, 2012 was $1,773,646, as compared to $(51) for the three months ended November 30, 2011. The increase in other income was primarily attributable to a gain in fair market value recorded of derivative liabilities relating to convertible notes issued during 2012, offset by interest recorded on convertible notes issued during 2012 and accretion of the debt discount recorded on the 2012 convertible notes.

Net Income (Loss)

Net income for the three months ended November 30, 2012 was $1,581,315 or income per share of $(0.03), as compared to a net loss of $(15,150) or loss per share of $(0.00), for the three months ended November 30, 2011. The increase in net income was primarily attributable to the operating expenses and other income (expenses) as detailed above.

Inflation did not have a material impact on the Company’s operations for the period. Other than the foregoing, management knows of no trends, demands, or uncertainties that are reasonably likely to have a material impact on the Company’s results of operations.

Liquidity and Capital Resources

The following table summarizes total current assets, liabilities and working capital at November 30, 2012 and August 31, 2012.

   
November 30,
2012
   
August 31,
2012
 
Current Assets
  $ 65,955     $ 102,594  
Current Liabilities
  $ (443,579 )   $ (341,181 )
Working Capital (Deficit)
  $ (377,624 )   $ (238,587 )

For the Three Months Ended November 30, 2012

At November 30, 2012 we had a working capital deficit of $(377,624), as compared to a working capital deficit of $(238,587), at August 31, 2012, an increase in our working capital deficit of $139,097. The increase in working capital deficit is primarily related to increased liabilities incurred for legal and professional fees, promotion related expenses and interest accrued on convertible notes issued during 2012. At this time, we are in the infancy stage of the revenue generating cycle and are relying on debt and/or equity financings to fund operations.

For the Three Months Ended November 30, 2012 and November 30, 2011

Net Cash Used in Operating Activities

Net cash used in operating activities for the three months ended November 30, 2012 and November 30, 2011 was $(68,352) and $(15,099), respectively. The net income (loss) for the three months ended November 30, 2012 and November 30, 2011 was $1,581,315 and $(15,150), respectively. The increase in net cash used in operating activities for the three months ended November 30, 2012 as compared to November 30, 2011, was primarily for legal and professional fees and promotional and travel related expenses.
 
 
3

 

Net Cash Provided by Financing Activities

Net cash provided through all financing activities for the three months ended November 30, 2012 and November 30, 2011 was $85,581 and 15,099, respectively. During the three months ended November 30, 2012 this consisted of $90,000 provided through the issuance of traditional and convertible notes and $1,000 in proceeds from related party loans to the company. During the three months ended November 30, 2011 this consisted of $15,099 provided through the issuance of traditional notes.

During the three months ended November 30, 2012 principal payments on notes payable were $5,419.

As of November 30, 2012, the Company’s cash position was approximately $33,000. The Company anticipates that its cash position is not sufficient to fund current operations through August 31, 2013. The ability of the Company to continue its operations is dependent on management’s plans, which include the raising of capital through debt and/or equity markets with some additional funding from other traditional financing sources, including term notes.

The Company will require additional funding to finance the growth of its current and expected future operations as well as to achieve its strategic objectives. The Company believes its current available cash along with anticipated revenues may be insufficient to meet its cash needs for the near future. There can be no assurance that financing will be available in amounts or terms acceptable to the Company, if at all.
 
Liquidity is the ability of a company to generate funds to support its current and future operations, satisfy its obligations, and otherwise operate on an ongoing basis. We have been funding our operations through the raising of capital through the issuance of debt.
 
Our primary uses of cash have been for marketing and professional fees. The following trends are reasonably likely to result in a material decrease in our liquidity over the near to long term: the cost of being a public company.
 
We are not aware of any known trends or any known demands, commitments or events that will result in our liquidity increasing or decreasing in any material way. We are not aware of any matters that would have an impact on future operations.
 
Our liquidity may be negatively impacted by the significant costs associated with our public company reporting requirements, costs associated with newly applicable corporate governance requirements, including requirements under the Sarbanes-Oxley Act of 2002 and other rules implemented by the Securities and Exchange Commission. We expect all of these applicable rules and regulations to significantly increase our legal and financial compliance costs and to make some activities more time consuming and costly.

Critical Accounting Policies, Estimates and Assumptions

Basis of presentation – unaudited interim financial information

The accompanying unaudited interim financial statements and related notes have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) for interim financial information, and in accordance with the rules and regulations of the United States Securities and Exchange Commission (the “SEC”) with respect to Form 10-Q and Article 8 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by U.S. GAAP for complete financial statements. The unaudited interim financial statements furnished reflect all adjustments (consisting of normal recurring accruals) which are, in the opinion of management, necessary to a fair statement of the results for the interim periods presented. Interim results are not necessarily indicative of the results for the full year. These financial statements should be read in conjunction with the financial statements of the Company for the year ended August 31, 2012 and notes thereto contained in the Company’s annual report on Form 10-K for the year ended August 31, 2012 as filed with the SEC on December 14, 2012.

Development Stage Company

The Company's financial statements are presented as those of a development stage enterprise. Activities during the development stage primarily include equity and debt based financing and further implementation of the business plan, including research and development.

 
4

 

Use of Estimates

The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes.

Making estimates requires management to exercise significant judgment. It is at least reasonably possible that the estimate of the effect of a condition, situation or set of circumstances that existed at the date of the financial statements, which management considered in formulating its estimate could change in the near term due to one or more future confirming events. Accordingly, the actual results could differ significantly from estimates.

Risks and Uncertainties

The Company's operations are subject to significant risk and uncertainties including financial, operational, technological, and regulatory risks including the potential risk of business failure.

Cash

The Company considers all highly liquid instruments purchased with a maturity of three months or less to be cash equivalents.
 
The Company minimizes its credit risk associated with cash by periodically evaluating the credit quality of its primary financial institution. The balance at times may exceed federally insured limits.

Accounts receivable and allowance for doubtful accounts 

Accounts receivable are stated at the amount management expects to collect from outstanding balances. The Company generally does not require collateral to support customer receivables.  The Company provides an allowance for doubtful accounts based upon a review of the outstanding accounts receivable, historical collection information and existing economic conditions. The Company determines if receivables are past due based on days outstanding, and amounts are written off when determined to be uncollectible by management.  The maximum accounting loss from the credit risk associated with accounts receivable is the amount of the receivable recorded, which is the face amount of the receivable, net of the allowance for doubtful accounts.

Inventories

Inventories are stated at the lower of cost or market using the first-in, first-out (FIFO) valuation method.
 
Intangibles

Intangibles are comprised of goodwill, trade names and customer lists. In accordance with ASC 350, intangible assets with indefinite lives are not amortized but instead are measured for impairment at least annually, or when events indicate that an impairment exists. The Company calculates impairment as the excess of the carrying value of its indefinite-lived assets over their estimated fair value. If the carrying value exceeds the estimate of fair value a write-down is recorded. The Company amortizes it’s intangibles with finite useful lives over their respective useful lives.

Long-Lived Assets

Management regularly reviews property and equipment and other long-lived assets, including certain definite-lived intangible assets, for possible impairment. This review occurs annually, or more frequently if events or changes in circumstances indicate the carrying amount of the asset may not be recoverable. If there is indication of impairment, generally, management then prepares an estimate of future cash flows (undiscounted and without interest charges) expected to result from the use of the asset and its eventual disposition. If these cash flows are less than the carrying amount of the asset, an impairment loss is recognized to write down the asset to its estimated fair value. The fair value is estimated using the present value of the future cash flows discounted at a rate commensurate with management’s estimates of the business risks. Preparation of estimated expected future cash flows is inherently subjective and is based on management’s best estimate of assumptions concerning expected future conditions.
 
 
5

 

Debt Issue Costs and Debt Discount

These items are amortized over the life of the debt to interest expense. If a conversion, extinguishment or repayment of the underlying debt occurs, a proportionate share of these amounts is immediately expensed.

Fair Value of Financial Instruments

The Company follows ASC 820-10 of the FASB Accounting Standards Codification to measure the fair value of its financial instruments and disclosures about fair value of its financial instruments. ASC 820-10 establishes a framework for measuring fair value in accounting principles generally accepted in the United States of America (U.S. GAAP), and expands disclosures about fair value measurements. To increase consistency and comparability in fair value measurements and related disclosures, ASC 820-10 establishes a fair value hierarchy which prioritizes the inputs to valuation techniques used to measure fair value into three (3) broad levels.  The three (3) levels of fair value hierarchy defined by ASC 820-10 are described below:

Level 1
Quoted market prices available in active markets for identical assets or liabilities as of the reporting date.
   
Level 2
Pricing inputs other than quoted prices in active markets included in Level 1, which are either directly or indirectly observable as of the reporting date.
   
Level 3
Pricing inputs that are generally unobservable inputs and not corroborated by market data.

Financial assets are considered Level 3 when their fair values are determined using pricing models, discounted cash flow methodologies or similar techniques and at least one significant model assumption or input is unobservable.

The fair value hierarchy gives the highest priority to quoted prices (unadjusted) in active markets for identical assets or liabilities and the lowest priority to unobservable inputs.  If the inputs used to measure the financial assets and liabilities fall within more than one level described above, the categorization is based on the lowest level input that is significant to the fair value measurement of the instrument.

The carrying amounts of the Company’s financial assets and liabilities, such as cash, prepaid expenses and other current assets, accounts payable and accrued liabilities approximate their fair values because of the short maturity of these instruments.

We have determined that it is not practical to estimate the fair value of our notes payable because of their unique nature and the costs that would be incurred to obtain an independent valuation. We do not have comparable outstanding debt on which to base an estimated current borrowing rate or other discount rate for purposes of estimating the fair value of the notes payable and we have not been able to develop a valuation model that can be applied consistently in a cost efficient manner. These factors all contribute to the impracticability of estimating the fair value of the notes payable.

The Company’s Level 3 financial liabilities consist of the derivative conversion features issued in February and June 2012 for which there is no current market for this security such that the determination of fair value requires significant judgment or estimation. The Company valued the conversion features using a binomial model. These models incorporate transaction details such as the Company’s stock price, contractual terms, maturity, risk free rates, as well as assumptions about future financings, volatility, and holder behavior as of the date of issuance and each balance sheet date.
 
 
6

 

Fair Value of Financial Assets and Liabilities Measured on a Recurring Basis

The Company uses Level 3 of the fair value hierarchy to measure the fair value of the derivative liabilities and revalues its derivative liability at every reporting period and recognizes gains or losses in the statements of operations that are attributable to the change in the fair value of the derivative liability.

The Company adopted the disclosure requirements of ASU 2011-04, Fair Value Measurements, during the year ended August 31, 2012. The unobservable level 3 inputs used by the Company was the expected volatility assumption used in the option pricing model and the fair value of the Company’s stock price. Expected volatility is based on the historical stock price volatility of comparable companies’ common stock, as our stock does not have sufficient historical trading activity. The fair value assumption of the company's common stock utilized in the calculation is derived from the company's current trading price on the bulletin board, adjusted to reflect the effect of potential dilution. 
 
Changes in the unobservable input values could potentially cause material changes in the fair value of the Company’s Level 3 financial instruments. The significant unobservable inputs used in the fair value measurements is the expected volatility assumption and fair value of the Company’s common stock price. A significant increase (decrease) in the expected volatility and/or fair value of the Company’s common stock price assumptions could potentially result in a higher (lower) fair value measurement.

Discount on Debt

The Company allocated the proceeds received from convertible debt instruments between the underlying debt instruments and has recorded the conversion feature as a liability in accordance with FASB Accounting Standard Codification 815-15 (ASC 815-15). The conversion feature and certain other features that are considered embedded derivative instruments, such as a conversion reset provision have been recorded at their fair value within the terms of ASC 815-15 as its fair value can be separated from the convertible note and its conversion is independent of the underlying note value. The value of the embedded derivative liability was bifurcated from the debt host contract and recorded as a derivative liability, which resulted in a reduction of the initial carrying amount (as unamortized discount) of the notes. The conversion liability is marked to market each reporting period with the resulting gains or losses shown in the statements of operations.

Derivative Instruments

The Company evaluates its convertible debt, warrants or other contracts to determine if those contracts or embedded components of those contracts qualify as derivatives to be separately accounted for in accordance with ASC 815-15. The result of this accounting treatment is that the fair value of the embedded derivative is marked-to-market each balance sheet date and recorded as a liability. In the event that the fair value is recorded as a liability, the change in fair value is recorded in the statements of operations as other income or expense. Upon conversion or exercise of a derivative instrument, the instrument is marked to fair value at the conversion date and then that fair value is reclassified to equity.

In circumstances where the embedded conversion option in a convertible instrument is required to be bifurcated and there are also other embedded derivative instruments in the convertible instrument that are required to be bifurcated, the bifurcated derivative instruments are accounted for as a single, compound derivative instrument.

The classification of derivative instruments, including whether such instruments should be recorded as liabilities or as equity, is re-assessed at the end of each reporting period. Equity instruments that are initially classified as equity that become subject to reclassification are reclassified to liability at the fair value of the instrument on the reclassification date. Derivative instrument liabilities will be classified in the balance sheet as current or non-current based on whether or not net-cash settlement of the derivative instrument is expected within 12 months of the balance sheet date.

Research and Development

Research and development is expensed as incurred.
 
 
7

 

Share-Based Payments

Generally, all forms of share-based payments, including stock option grants, warrants, restricted stock grants and stock appreciation rights are measured at their fair value on the awards’ grant date, based on the estimated number of awards that are ultimately expected to vest. Share-based compensation awards issued to non-employees for services rendered are recorded at either the fair value of the services rendered or the fair value of the share-based payment, whichever is more readily determinable. The expense resulting from share-based payments is recorded as general and administrative expense.

Income Taxes

Income taxes are provided in accordance with ASC No. 740, Accounting for Income Taxes. A deferred tax asset or liability is recorded for all temporary differences between financial and tax reporting and net operating loss carryforwards. Deferred tax expense (benefit) results from the net change during the year of deferred tax assets and liabilities.

Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized. Deferred tax assets and liabilities are adjusted for the effects of changes in tax laws and rates on the date of enactment.

Revenue Recognition

The Company currently is in the development stage and has only generated $376,512 in revenue since its inception. We classify our revenue as either Product revenue or Service revenue.
 
Product revenue - Our product revenue includes revenue associated with the sale of consumer packaged goods, primarily beverages and nutraceuticals.
 
Service revenue - Service revenue is derived from product development revenue and consulting revenue relating to sales and logistics. Revenue associated with product development is recognized ratably over the contract period, which typically ranges from a minimum of one month to a maximum of less than a year. Consulting revenues are recognized ratably over the service periods.
 
Deferred revenue consists of amounts billed to, or payments received from, customers for  Services that have not met the criteria for revenue recognition.
 
We evaluate and recognize revenue when all four of the following criteria are met:
 
Evidence of an arrangement. Evidence of an agreement with the customer that reflects the terms and conditions to deliver products must be present.
 
Delivery. Delivery is considered to occur when a product is shipped and the risk of loss and rewards of ownership have been transferred to the customer. For services, delivery is considered to occur as the service is provided.
 
Fixed or determinable fee. If a portion of the arrangement fee is not fixed or determinable, we recognize revenue as the amount becomes fixed or determinable.
 
Collection is deemed probable. Collection is deemed probable if we expect the customer to be able to pay amounts under the arrangement as those amounts become due. If we determine that collection is not probable, we recognize revenue when collection becomes probable (generally upon cash collection).
 
 
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Determining whether and when some of these criteria have been satisfied often involves assumptions and management judgments that can have a significant impact on the timing and amount of revenue we report in each period. Changes to any of these assumptions or management judgments, or changes to the elements in service arrangements, could cause a material increase or decrease in the amount of revenue that we report in a particular period.

Advertising
 
The Company expenses advertising when incurred.

Basic Earnings per Share
 
ASC No. 260, “Earnings Per Share”, specifies the computation, presentation and disclosure requirements for earnings (loss) per share for entities with publicly held common stock. The Company has adopted the provisions of ASC No. 260.
 
Basic net loss per share amounts is computed by dividing the net loss by the weighted average number of common shares outstanding. Common stock equivalents have not been included in this computation since the effect would be anti-dilutive.

Recent Accounting Pronouncements
 
In February 2013, the FASB issued Accounting Standards Update ("ASU") 2013-02, Reporting of Amounts Reclassified Out of Accumulated Other Comprehensive Income , an amendment to FASB ASC Topic 220. The update requires disclosure of amounts reclassified out of accumulated other comprehensive income by component. In addition, an entity is required to present either on the face of the statement of operations or in the notes, significant amounts reclassified out of accumulated other comprehensive income by the respective line items of net income but only if the amount reclassified is required to be reclassified to net income in its entirety in the same reporting period. For amounts not reclassified in their entirety to net income, an entity is required to cross-reference to other disclosures that provide additional detail about those amounts. This ASU is effective prospectively for the Company fiscal years, and interim periods within those years beginning after December 15, 2012. The Company will comply with the disclosure requirements of this ASU for the quarter ending April 30, 2013. The Company does not expect the impact of adopting this ASU to be material to the Company's financial position, results of operations or cash flows.
 
In July 2012, the FASB issued the Accounting Standards Update or ASU, 2012-02, Intangibles-Goodwill and Other: Testing Indefinite-Lived Intangible Assets for Impairment, that allows entities to have the option first to assess qualitative factors to determine whether the existence of events and circumstances indicates that it is more likely than not that the indefinite-lived intangible asset is impaired. If, after assessing the totality of events and circumstances, an entity concludes that it is not more likely than not that the indefinite-lived intangible asset is impaired, then the entity is not required to take further action to determine the fair value of the indefinite-lived intangible asset and perform the quantitative impairment test by comparing the fair value with the carrying amount in accordance with ASC 350-30. An entity also has the option to bypass the qualitative assessment for any indefinite-lived intangible asset in any period and proceed directly to performing the quantitative impairment test. An entity will be able to resume performing the qualitative assessment in any subsequent period. The guidance is effective for annual and interim impairment tests performed for fiscal years beginning after September 15, 2012, with early adoption permitted. The Company does not expect the adoption of these provisions to have a significant effect on its financial statements.
 
 
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In December 2011, the FASB issued the ASU 2011-12, Deferral of the Effective Date for Amendments to the Presentation of Reclassifications of Items Out of Accumulated Other Comprehensive Income in Accounting Standards Update No. 2011-05, that deferred the effective date for amendments to the presentation of reclassifications of items out of other comprehensive income. ASU 2011-12 was issued to allow the FASB time to redeliberate the presentation requirements for reclassifications out of accumulated other comprehensive income for annual and interim financial statements for public, private, and non-profit entities. During the redeliberation period, entities will continue to report reclassifications out of accumulated other comprehensive income using guidance in effect before ASU 2011-05 was issued. ASU 2011-05 is to be applied retrospectively and is effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2011. The adoption of these provisions did not have a material effect on the Company’s financial statements.
 
Off-Balance Sheet Transactions
 
We do not have any off-balance sheet transactions.
 
Item 3.       Quantitative and Qualitative Disclosures About Market Risk.

Smaller reporting companies are not required to provide the information required by this item.

Item 4.       Controls and Procedures.

Evaluation of Disclosure Controls and Procedures

We maintain disclosure controls and procedures as defined in Rules 13a-15(e) and 15d-15(e) of the Exchange Act that are designed to ensure that information required to be disclosed in our reports filed or submitted to the SEC under the Exchange Act is recorded, processed, summarized and reported within the time periods specified by the SEC’s rules and forms, and that information is accumulated and communicated to management, including the principal executive and financial officer as appropriate, to allow timely decisions regarding required disclosures. Our President and Chief Executive Officer and Chief Financial Officer evaluated the effectiveness of disclosure controls and procedures as of November 30, 2012, pursuant to Rule 13a-15(b) under the Exchange Act.  Based on that evaluation, the President and Chief Executive Officer and interim Principal Financial Officer concluded that, as of the end of the period covered by this report, our disclosure controls and procedures were not effective to ensure that information required to be included in our periodic SEC filings is recorded, processed, summarized, and reported within the time periods specified in the SEC’s rules and forms, due to the  material weaknesses: (i) lack of a functioning audit committee due to a lack of a majority of independent members on our board of directors, resulting in ineffective oversight in the establishment and monitoring of required internal controls and procedures; (ii) inadequate segregation of duties consistent with control objectives; and (iii) ineffective controls over period end financial disclosure and reporting processes
 
Changes in Internal Control over Financial Reporting

No changes were made to our internal control over financial reporting during our most recently completed fiscal quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
 
PART II—OTHER INFORMATION

Item 1.       Legal Proceedings.

From time to time, we may become involved in litigation relating to claims arising out of its operations in the normal course of business. We are not involved in any pending legal proceeding or litigation and, to the best of our knowledge, no governmental authority is contemplating any proceeding to which we are a party or to which any of our properties is subject, which would reasonably be likely to have a material adverse effect on us.
 
 
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Item 1A.    Risk Factors.

Smaller reporting companies are not required to provide the information required by this item.

Item 2.       Unregistered Sales of Equity Securities and Use of Proceeds.

The information of February 2013 Financing Notes contained in Item 2 of Part I above is incorporated herein by reference in response to this item.

The February 2013 Financing Notes were offered and sold in reliance upon exemptions from registration pursuant to Section 4(2) of the Securities Act and/or Rule 506 of Regulation D (“Regulation D”) promulgated under the Securities Act.  The Company made this determination based on the representations of the investors which included, in pertinent part, that each such investor was an “accredited investor” within the meaning of Rule 501 of Regulation D and upon such further representations from each investor that (i) such investor is acquiring the securities for its own account for investment and not for the account of any other person and not with a view to or for distribution, assignment or resale in connection with any distribution within the meaning of the Securities Act, (ii) such investor agrees not to sell or otherwise transfer the purchased securities or shares underlying such securities unless they are registered under the Securities Act and any applicable state securities laws, or an exemption or exemptions from such registration are available, (iii) such investor has knowledge and experience in financial and business matters such that such investor is capable of evaluating the merits and risks of an investment in us, (iv) such investor  had access to all of the Company’s documents, records, and books pertaining to the investment and was provided the opportunity to ask questions and receive answers regarding the terms and conditions of the Offering and to obtain any additional information which the Company possessed or was able to acquire without unreasonable effort and expense, and (v) such investor has no need for the liquidity in its investment in us and could afford the complete loss of such investment. In addition, there was no general solicitation or advertising for securities issued in reliance upon Regulation.
 
Item 3.       Defaults Upon Senior Securities.

None.

Item 4.       Mine Safety Disclosures.

Not applicable.
 
Item 5.       Other Information.

Item 2.03  Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement of a Registrant.

On February 7, 2013, we issued promissory notes in the aggregate principal amount of $28,000 and received the proceeds of $20,975 as of this report. The February 2013 Financing Notes have a two-year term and compound annually and accrue at 10% per annum from the issue date through the maturity date.  The holders are entitled to convert any portion of the outstanding and unpaid amount at any time on or after the issuance date, at $0.007 per share, subject to adjustments upon certain events, such as stock splits, combinations, dividends, distributions, reclassifications, mergers or other corporate changes.

The foregoing description of the February 2013 Financing Notes is qualified in their entirety by reference to the provisions of the form of February 2013 Financing Note filed as Exhibits 4.1 to this report, respectively, which are incorporated by reference herein.
 
 
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Item 5.02  Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

(b) Departure of Officer and Director

In December 2012, Rosario Piacente resigned as a director of the Company.

On January 4, 2013, the Board accepted Jorge Olson’s resignation as Secretary and Chief Financial Officer of the Company, effective immediately. Mr. Olson’s resignation was not a result of any disagreement with the Company on any matter relating to the Company’s operations, policies (including accounting or financial policies) or practices. Mr. Olson remains President, Chief Executive Officer and a Director of the Company.

(c) Appointment of Officer

On January 4, 2013, the Board ratified the appointment of Eduardo Enciso as the Company’s Secretary.

(d) Appointment of Directors

On December 18, 2012, the Board of Directors of the Company appointed Eduardo Enciso and Juan J. Gutiérrez each as a member of the Board of Directors of the Company, effective immediately.

A brief description of the background experience of Mr. Enciso and Mr. Gutierrez is provided as follows:

Eduardo Enciso, age 37, is an expert and consultant in consumer packaged goods with over ten years of experience in developing, marketing and selling beverages and vitamins as well as impulse-buy items in United States and Mexico.
 
Mr. Enciso worked as a consultant in consumer packaged goods for the past ten years. His two main customers are Bargain Baskets Merchandising, Inc. at which he worked three years advising on wholesale distribution and product development, and Liquid Brands Management, Inc. at which he worked seven years advising on product development and sales and distribution of beverages. Eduardo Enciso has a Bachelor of Arts degree in communications from Universidad Iberoamericana in Mexico.

Mr. Enciso’s experience in beverage retail and wholesale distribution led to the conclusion that he qualifies to serve as our director in light of our business and structure.
 
Juan J. Gutiérrez, age 36, is the founder and Chief Operating Officer of First Kontact LLC, an innovative communication company that Mr. Gutiérrez started four years ago and provides marketing services including direct response online marketing, direct response advertising and phone sales. Prior to that, he was an executive at Lexicon Marketing Corporation where he worked on the marketing and sales aspect of the company. Mr. Gutiérrez has over 10 years executive level experience in direct marketing, call centers & telecommunications. Mr. Gutiérrez received his Bachelor of Arts degree in accounting in 2002. He regularly attends to courses of coaching, leadership, bill collections, customer service, sales techniques, marketing, and social media.

Mr. Gutiérrez’s knowledge and experience in direct marking and his skills of managing entities with a large number of employees  led to the conclusion that he qualifies to serve as our director in light of our business and structure.
 
Terms of Office

Mr. Enciso and Mr. Gutierrez hold office until removed by the Board of Directors or their resignation accepted by the Board of Directors. There are no agreements or understandings between Mr. Enciso and Mr. Gutierrez and any other person pursuant to which Mr. Enciso and Mr. Gutierrez were each appointed as a director.

Related Party Transactions

On October 23, 2012, we entered into an agreement (the “Agreement”) with First Kontact LLC, of which our newly appointed director Mr. Gutiérrez is a founder and Chief Operation Officer. Pursuant to such Agreement, First Kontact LLC shall supply us with sales personnel and provide us with training service, technology and management support to market and sell consumer packaged goods based on our instructions, in exchange for a monthly fee to be determined by both parties each month based upon such month’s costs of sales and marketing campaign, within the range of $3,000 to $7,500 per month and 200,000 shares of the common stock of the Company per annum (the “Shares”). The Shares shall vest in equal installments over a 12-month period on the last calendar day of each month; provided, however, if this Agreement is terminated prior to its expiration, First Kontact shall forfeit any and all of the unvested Shares as of such termination. This Agreement shall be effective for a three (3) years term from the effective date, unless sooner terminated by either party’s thirty (30) days prior written notice. This Agreement shall renew for successive terms of three (3) years if neither party has been apprised of a default thereunder.
 
 
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The foregoing description of the Agreement with First Kontact LLC is qualified in their entirety by reference to the provisions of the Agreement filed as Exhibits 10.1 to this report, which are incorporated by reference herein.

(e) Compensatory Arrangement with Officer

Upon Mr. Olson’s resignation, the Board awarded Mr. Olson $60,500 as compensation for serving as Chief Financial Officer from February 2012 to December 31, 2012, representing a salary of $5,500 per month. The Board also awarded Mr. Olson $38,500 as compensation for serving as Secretary from February 2012 to December 31, 2012, representing a salary of $3,500 per month. The foregoing compensations will be subject to income tax, social security and unemployment deductions required by applicable laws.
 
Item 6.       Exhibits.

Exhibit No.
 
Description
4.1
 
Form of Promissory Note dated as of February 7, 2013.
     
10.1
 
Agreement with First Kontact LLC dated October 23, 2012.
     
31.1
 
Certification of Principal Executive Officer pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
     
31.2
 
Certification of Principal Financial Officer, pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
     
32.1+
 
Certification of Principal Executive Officer pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
     
32.2+
 
Certification of Principal Financial Officer, pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
     
101.INS*
 
XBRL Instance Document
     
101.SCH*
 
XBRL Taxonomy Extension Schema Document
     
101.CAL*
 
XBRL Taxonomy Extension Calculation Linkbase Document
     
101.DEF* 
 
XBRL Taxonomy Extension Definition Linkbase Document
     
101.LAB*
 
XBRL Taxonomy Extension Label Linkbase Document
     
101.PRE* 
 
XBRL Taxonomy Extension Presentation Linkbase Document

+ In accordance with SEC Release 33-8238, Exhibits 32.1 and 32.2 are furnished and not filed.
*Furnished and not filed or a part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as amended, deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and otherwise not subject to liability under these sections.
 
 
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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 
PREMIER BRANDS, INC.
 
Dated: April 3, 2013
By:
/s/ Jorge Olson
   
Jorge Olson
President and Chief Executive Officer
(Duly Authorized Officer and Principal Executive Officer)
     
Dated: April 3, 2013
By:
/s/ Eduardo Enciso
   
Eduardo Enciso
Secretary
(Duly Authorized Officer and interim Principal Financial Officer)
 
 
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