SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
PRENDEL, LLC

(Last) (First) (Middle)
C/O PRENTICE CAPITAL MANAGEMENT, LP
33 BENEDICT PLACE, 2ND FLOOR

(Street)
GREENWICH CT 06830

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
dELiAs, Inc. [ DLIA ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director X 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
12/05/2014
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
Form filed by One Reporting Person
X Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 12/05/2014 C 2,500,000 A (3) 8,534,680 D(1)
Common Stock 12/09/2014 S 1,394,843 D $0.0172 7,139,837 D(1)
Common Stock 12/10/2014 S 625,792 D $0.0174 6,514,045 D(1)
Common Stock 12/11/2014 S 442,616 D $0.0123 6,071,429 D(1)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Series B Convertible Preferred Stock $0.8 12/05/2014 C 20,000 (2) (2) Common Stock 2,500,000 (3) 0 D(1)
1. Name and Address of Reporting Person*
PRENDEL, LLC

(Last) (First) (Middle)
C/O PRENTICE CAPITAL MANAGEMENT, LP
33 BENEDICT PLACE, 2ND FLOOR

(Street)
GREENWICH CT 06830

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
X Director X 10% Owner
Officer (give title below) Other (specify below)
1. Name and Address of Reporting Person*
Prentice Capital Management, LP

(Last) (First) (Middle)
33 BENEDICT PLACE
2ND FLOOR

(Street)
GREENWICH CT 06830

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
X Director X 10% Owner
Officer (give title below) Other (specify below)
1. Name and Address of Reporting Person*
Zimmerman Michael

(Last) (First) (Middle)
33 BENEDICT PLACE
2ND FLOOR

(Street)
GREENWICH CT 06830

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
X Director X 10% Owner
Officer (give title below) Other (specify below)
Explanation of Responses:
1. The securities of dELiA*s, Inc. (the "Issuer") reported herein were held by Prendel LLC ("Prendel"). Prentice Capital Management, LP ("Prentice Capital") is the investment manager of Prendel, and Michael Zimmerman controls, and is responsible for the supervision and conduct of all investment activities of, Prentice Capital. Prentice Capital and Michael Zimmerman are filing this Form 4 jointly with Prendel. Mr. Zimmerman and Prentice Capital disclaim beneficial ownership of the securities reported in this Form 4, except to the extent of their pecuniary interest therein.
2. The Series B Convertible Preferred Stock of the Issuer has no expiration date. The Series B Convertible Preferred Stock of the Issuer is convertible at any time at the holder's election.
3. Each share of Series B Convertible Preferred Stock has a stated value of $100. Each share of Series B Convertible Preferred Stock is convertible into a number of shares of common stock determined by dividing the stated value of a share of Series B Convertible Preferred Stock (i.e. $100) by the conversion price of the Series B Convertible Preferred Stock.
Remarks:
Michael Zimmerman, one of the Reporting Persons, is a director of dELiAs, Inc.
/s/ Michael Zimmerman, individually and as CEO of Prentice Capital Management, LP, for itself and as Investment Manager of Prendel LLC 12/12/2014
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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