0001181431-13-057229.txt : 20131106 0001181431-13-057229.hdr.sgml : 20131106 20131106161133 ACCESSION NUMBER: 0001181431-13-057229 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20131104 FILED AS OF DATE: 20131106 DATE AS OF CHANGE: 20131106 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Nielsen Holdings N.V. CENTRAL INDEX KEY: 0001492633 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-BUSINESS SERVICES, NEC [7389] IRS NUMBER: 980662038 STATE OF INCORPORATION: P7 FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 770 BROADWAY CITY: NEW YORK STATE: NY ZIP: 10003 BUSINESS PHONE: (646) 654-5000 MAIL ADDRESS: STREET 1: 770 BROADWAY CITY: NEW YORK STATE: NY ZIP: 10003 FORMER COMPANY: FORMER CONFORMED NAME: Nielsen Holdings B.V. DATE OF NAME CHANGE: 20100524 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: KASH ARVIN CENTRAL INDEX KEY: 0001538738 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-35042 FILM NUMBER: 131196576 MAIL ADDRESS: STREET 1: 770 BROADWAY CITY: NEW YORK STATE: NY ZIP: 10003 FORMER NAME: FORMER CONFORMED NAME: KASH ARWIN DATE OF NAME CHANGE: 20120105 4 1 rrd394413.xml FORM 4 - NOVEMBER 4 2013 SALE X0306 4 2013-11-04 0 0001492633 Nielsen Holdings N.V. NLSN 0001538738 KASH ARVIN 770 BROADWAY NEW YORK NY 10003 0 1 0 0 Vice Chairman Common Stock 2013-11-04 4 S 0 10000 39.9178 D 66321.72 D Common Stock 2013-11-04 4 M 0 26778 16.00 A 93099.72 D Common Stock 2013-11-04 4 S 0 26778 39.88 D 66321.72 D Common Stock 2013-11-05 4 M 0 14237 16.00 A 80558.72 D Common Stock 37104 I By Trust Options to Purchase Common Stock (right to buy) 16.00 2013-11-04 4 M 0 26778 0 A 2019-05-26 Common Stock 26778 38846 D Options to Purchase Common Stock (right to buy) 16.00 2013-11-05 4 M 0 14237 0 A 2019-05-26 Common Stock 14237 24609 D The price reported in this Form 4 is a weighted average price. These shares were sold in multiple transactions ranging from $39.80 to $40.03, inclusive. The reporting person undertakes to provide to the Issuer, or the Staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan. The price reported in this Form 4 is a weighted average price. These shares were sold in multiple transactions ranging from $39.71 to $40.02, inclusive. The reporting person undertakes to provide to the Issuer, or the Staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. These securities are held by a trust for the benefit of the Reporting Person's daughter over which the Reporting Person may have investment discretion. The Reporting Person disclaims beneficial ownership of the securities held by the trust except to the extent of his pecuniary interest. Represents options to purchase shares of common stock of the Issuer, of which 49,218 are vested. An additional 8,203 will vest on December 31, 2013. The remaining 8,203 will vest on December 31, 2014. /s/ Harris Black, authorized signatory 2013-11-06