0001181431-13-031776.txt : 20130531 0001181431-13-031776.hdr.sgml : 20130531 20130531113706 ACCESSION NUMBER: 0001181431-13-031776 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20130529 FILED AS OF DATE: 20130531 DATE AS OF CHANGE: 20130531 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: CALHOUN DAVID L CENTRAL INDEX KEY: 0001233152 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-35042 FILM NUMBER: 13883997 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Nielsen Holdings N.V. CENTRAL INDEX KEY: 0001492633 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-BUSINESS SERVICES, NEC [7389] IRS NUMBER: 980662038 STATE OF INCORPORATION: P7 FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 770 BROADWAY CITY: NEW YORK STATE: NY ZIP: 10003 BUSINESS PHONE: (646) 654-5000 MAIL ADDRESS: STREET 1: 770 BROADWAY CITY: NEW YORK STATE: NY ZIP: 10003 FORMER COMPANY: FORMER CONFORMED NAME: Nielsen Holdings B.V. DATE OF NAME CHANGE: 20100524 4 1 rrd381735.xml DAVID L. CALHOUN - FORM 4 - MAY 29, 2013 SALES X0306 4 2013-05-29 0 0001492633 Nielsen Holdings N.V. NLSN 0001233152 CALHOUN DAVID L 770 BROADWAY NEW YORK NY 10003 1 1 0 0 Chief Executive Officer Common Stock 2013-05-29 4 M 0 150000 16.00 A 915910 D Common Stock 2013-05-29 4 S 0 150000 34.23 D 765910 D Common Stock 2013-05-30 4 M 0 150000 16.00 A 915910 D Common Stock 2013-05-30 4 S 0 150000 33.90 D 765910 D Common Stock 2013-05-31 4 M 0 33332 16.00 A 799242 D Common Stock 2013-05-31 4 S 0 33332 33.55 D 765910 D Common Stock 484090 I By Trusts Options to purchase Common Stock 16.00 2013-05-29 4 M 0 150000 0 D 2016-11-22 Common Stock 150000 1058332 D Options to purchase Common Stock 16.00 2013-05-30 4 M 0 150000 0 D 2016-11-22 Common Stock 150000 908332 D Options to purchase Common Stock 16.00 2013-05-31 4 M 0 33332 0 D 2016-11-22 Common Stock 33332 875000 D The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $33.97 to $34.77, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2), (3) and (4) to this Form. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.71 to $34.11, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.50 to $33.75, inclusive. The securities are held by various trusts for the benefit of the reporting person and his family members as to which the reporting person or his wife is the trustee. The reporting person disclaims beneficial ownership of the securities held by the trusts except to the extent of his pecuniary interest. Represents options to purchase shares of common stock of the Issuer, 81% of which vested at the time of the Issuers' initial public offering and 19% which vested on December 31, 2011. /s/ Harris Black, authorized signatory 2013-05-31