0001181431-13-028302.txt : 20130516
0001181431-13-028302.hdr.sgml : 20130516
20130516153823
ACCESSION NUMBER: 0001181431-13-028302
CONFORMED SUBMISSION TYPE: 4
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20130515
FILED AS OF DATE: 20130516
DATE AS OF CHANGE: 20130516
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: CUMINALE JAMES W
CENTRAL INDEX KEY: 0001039833
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-35042
FILM NUMBER: 13851102
MAIL ADDRESS:
STREET 1: ONE PICKWICK PLAZA
CITY: GREENWICH
STATE: CT
ZIP: 06830
ISSUER:
COMPANY DATA:
COMPANY CONFORMED NAME: Nielsen Holdings N.V.
CENTRAL INDEX KEY: 0001492633
STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-BUSINESS SERVICES, NEC [7389]
IRS NUMBER: 980662038
STATE OF INCORPORATION: P7
FISCAL YEAR END: 1231
BUSINESS ADDRESS:
STREET 1: 770 BROADWAY
CITY: NEW YORK
STATE: NY
ZIP: 10003
BUSINESS PHONE: (646) 654-5000
MAIL ADDRESS:
STREET 1: 770 BROADWAY
CITY: NEW YORK
STATE: NY
ZIP: 10003
FORMER COMPANY:
FORMER CONFORMED NAME: Nielsen Holdings B.V.
DATE OF NAME CHANGE: 20100524
4
1
rrd380173.xml
JAMES W CUMINALE - MAY15 2013 SALE
X0306
4
2013-05-15
0
0001492633
Nielsen Holdings N.V.
NLSN
0001039833
CUMINALE JAMES W
770 BROADWAY
NEW YORK
NY
10003
0
1
0
0
Chief Legal Officer
Common Stock
2013-05-15
4
M
0
25000
16.00
A
190406.16
D
Common Stock
2013-05-15
4
S
0
25000
34.89
D
165406.16
D
Common Stock
19800
I
By GRATs
Common Stock
12340
I
By Trust
Options to Purchase common stock (right to buy)
16.00
2013-05-15
4
M
0
25000
0
D
2017-02-02
Common Stock
25000
12500
D
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $34.78 to $35.10, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
These securities are held by grantor retained annuity trusts for which the Reporting Person is the sole trustee and sole annuitant. The reporting person disclaims beneficial ownership of the securities held by the trusts except to the extent of his pecuniary interest.
These securities are held by a trust for which the Reporting Person's wife is the sole trustee and beneficiary. The reporting person disclaims beneficial ownership of the securities held by the trust except to the extent of his pecuniary interest.
Represents options to purchase shares of common stock of the Issuer, of which 81% were vested at the time of Issuer's initial public offering and 19% of which vested on December 31, 2011.
/s/ Harris Black, authorized signatory
2013-05-16