0001181431-13-020434.txt : 20130403 0001181431-13-020434.hdr.sgml : 20130403 20130403124836 ACCESSION NUMBER: 0001181431-13-020434 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20130401 FILED AS OF DATE: 20130403 DATE AS OF CHANGE: 20130403 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Whiting Susan D CENTRAL INDEX KEY: 0001343070 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-35042 FILM NUMBER: 13738675 MAIL ADDRESS: STREET 1: C/O NETRATINGS, INC. STREET 2: 120 WEST 45TH STREET, 35TH FLOOR CITY: NEW YORK STATE: NY ZIP: 10036 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Nielsen Holdings N.V. CENTRAL INDEX KEY: 0001492633 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-BUSINESS SERVICES, NEC [7389] IRS NUMBER: 980662038 STATE OF INCORPORATION: P7 FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 770 BROADWAY CITY: NEW YORK STATE: NY ZIP: 10003 BUSINESS PHONE: (646) 654-5000 MAIL ADDRESS: STREET 1: 770 BROADWAY CITY: NEW YORK STATE: NY ZIP: 10003 FORMER COMPANY: FORMER CONFORMED NAME: Nielsen Holdings B.V. DATE OF NAME CHANGE: 20100524 4 1 rrd375981.xml FORM 4 FOR SUSAN WHITING - APRIL 1 2013 SALE X0306 4 2013-04-01 0 0001492633 Nielsen Holdings N.V. NLSN 0001343070 Whiting Susan D 770 BROADWAY NEW YORK NY 10003 0 1 0 0 Vice Chairperson Common Stock 2013-04-01 4 M 0 15000 16.00 A 114046.16 D Common Stock 2013-04-01 4 S 0 15000 35.52 D 99046.16 D Options to purchase Common Stock 16.00 2013-04-01 4 M 0 15000 0 D 2017-02-02 Common Stock 15000 95570 D The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 Plan. Represents options to purchase shares of common stock of the Issuer, 81% of which vested at the time of the Issuer's intitial public offering and 19% which vested on December 31, 2011. /s/ Harris Black, authorized signatory 2013-04-03