EX-99.1 2 d305761dex991.htm PRESS RELEASE Press Release

Exhibit 99.1

 

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www.angieslist.com

Angie’s List Reports Fourth Quarter and Fiscal Year 2011 Results

 

   

Fourth quarter revenues increased to $27.4 million, up 70% over the prior year period

 

   

Marginal cost per acquisition (“CPA”) declined in the fourth quarter despite a marketing spend increase of $3.0 million, compared to prior year period

 

   

Fiscal year 2011 revenues increased to $90.0 million, up 53% compared to fiscal 2010

 

   

Total paid memberships of 1,074,757, up 78% year-over-year

Indianapolis, Ind. – February 22, 2012 – Angie’s List (NASDAQ: ANGI) announced today fourth quarter and fiscal year 2011 financial results for the year ended December 31, 2011.

“In 2011 Angie, the team and I continued to advance our dream of building Angie’s List into the world’s most trusted marketplace for local services,” said Angie’s List CEO, Bill Oesterle. “Angie’s List helps consumers make the important service purchases in their lives. Evidence of our progress can be seen in our 2011 results. The business and the model continued on their long path of scale, consistency and predictability.”


Key Operating Metrics

Fourth Quarter

 

     12/31/11     12/31/10     Change  

Total paid memberships (end of period)

     1,074,757        602,882        78

Gross paid memberships added (in period)

     159,289        84,992        87

Marketing cost per paid membership acquisition (in period)

   $ 51      $ 60        -15

First-year membership renewal rate (in period)

     71     67     + 400 bps   

Average membership renewal rate (in period)

     75     72     + 300 bps   

Participating service providers (end of period)

     24,095        15,060        60

Total service provider contract value (end of period, in thousands)

   $ 73,609      $ 43,050        71

Fiscal Year

 

     12/31/11     12/31/10     Change  

Total paid memberships (end of period)

     1,074,757        602,882        78

Gross paid memberships added (in period)

     716,350        355,580        101

Marketing cost per paid membership acquisition (in period)

   $ 78      $ 85        -8

First-year membership renewal rate (in period)

     75     70     + 500 bps   

Average membership renewal rate (in period)

     78     75     + 300 bps   

Participating service providers (end of period)

     24,095        15,060        60

Total service provider contract value (end of period, in thousands)

   $ 73,609      $ 43,050        71

Market Cohort Analysis

“In 2011, the markets in our two oldest cohorts grew at an accelerating rate, compared to 2010, while simultaneously increasing their spread between revenue and marketing expense. Our 2008 – 2010 markets more than doubled total revenue per market, total paid households and estimated penetration. These markets continued to demonstrate the same economic trends as their earlier counterparts. Based on the success of our existing sales representatives, we further scaled our sales force. In addition, we added 38 new markets, which have already started to contribute revenue to the business in 2011,” Oesterle explained.


 

Cohort

  # of
Markets
    Avg.
Revenue/
Market
    Membership
Revenue/

Paid
Membership
    Service
Provider
Revenue

/Paid
Membership
    Avg.
Marketing
Expense/
Market
    Total Paid
Memberships
    Estimated
Penetration
Rate
    Annual
Membership
Growth

Rate
 

Year Ended December 31, 2011 Results

               

Pre 2003

    10      $ 3,295,499      $ 51.90      $ 105.92      $ 891,762        248,692        6.2     47

2003 - 2007

    35        1,485,142        44.78        70.63        916,596        576,197        4.0     78

2008 - 2010

    103        46,643        15.71        11.84        130,312        239,278        4.0     119

Post 2010

    38        4,002        13.10        15.61        44,746        10,590        1.4     n/a   
 

 

 

           

 

 

     
    186                1,074,757       

Year Ended December 31, 2010 Results

               

Pre 2003

    10      $ 2,485,386      $ 60.16      $ 103.55      $ 496,819        168,947        4.1     25

2003 - 2007

    35        909,451        53.26        62.91        510,450        324,531        2.2     45

2008 - 2010

    103        21,588        17.46        9.82        71,874        109,404        1.8     104
 

 

 

           

 

 

     
    148                602,882       

Fourth Quarter Results

Our fourth quarter 2011 total revenue was $27.4 million, up 70% from $16.1 million in the prior year period. Service provider revenue was the largest component of total revenue at $17.7 million and the fastest growing with an 89% revenue growth rate. We increased our marketing spend 59%, or $3.0 million, over the prior year quarter, while decreasing our CPA to $51 from $60. We incurred a net loss of $5.9 million, with selling expense of $11.4 million and marketing expense of $8.1 million, compared to a net loss of $8.2 million with selling expense of $4.8 million and marketing expense of $5.1 million in the prior year period.


Fiscal Year 2011 Results

Our total 2011 revenue was $90.0 million, up 53% from $59.0 million, comprised of membership revenue of $33.8 million and service provider revenue of $56.2 million. We increased our marketing expense 86%, or $25.9 million, over the prior year while decreasing our CPA to $78 from $85. We added a total of 716,350 new gross paid memberships in 2011, compared to adding 355,580 in 2010.

We incurred a net loss of $49.0 million for the year, with selling expense of $33.8 million and marketing expense of $56.1 million, compared to a $27.2 million loss, with selling expense of $16.9 million and marketing expense of $30.2 million, in 2010.

“In 2011, we saw opportunities to invest in growth at favorable unit economics that resulted in strong membership and service provider growth,” concluded Angie’s List CFO, Bob Millard. “Looking ahead, we plan to continue to manage the business to deliver strong unit economics and take advantage of similar opportunities to drive growth throughout our business.”

Business Outlook

The Company’s financial and operating expectations for the first quarter of 2012 are as follows:

 

   

Total revenue in the range of $29.0 million to $30.0 million.

 

   

Marketing expense in the range of $17.5 million to $18.0 million.

Conference Call Information

The company will host a conference call at 5:00 PM (ET) / 2:00 PM (PT) to discuss the quarterly financial results with the investment community. A live webcast of the event will be available on the Angie’s List Investor Relations website at http://investor.angieslist.com/

A live domestic dial-in is available at (877) 380-5664 or (253) 237-1143 internationally. An audio replay will be available at (855) 859-2056 domestically or (404) 537-3406 internationally, using Conference ID 46442280 through February 29, 2012.

Live audio webcast of the presentations will be available on Angie’s List Investor Relations website at http://investor.angieslist.com/


About Angie’s List

Angie’s List collects consumer reviews on local service providers ranging from home improvement to healthcare in more than 550 service categories. More than one million paying households in the United States rely upon Angie’s List to help them make the best hiring decisions. Members get unlimited access to local ratings via Internet or phone, exclusive discounts, the Angie’s List Magazine and help from the Angie’s List complaint resolution service.

Forward-Looking and Cautionary Statements

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding expected revenue, future marketing expense and growth opportunities. These forward-looking statements are based on Angie’s List’s current assumptions, expectations and beliefs and involve substantial risks and uncertainties that may cause results, performance or achievement to materially differ from those expressed or implied by these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to: our ability to accurately measure and predict revenue per paid membership, membership acquisition costs or costs associated with servicing our members; our ability to protect our brand and maintain our reputation among consumers and local service providers; our ability to attract and retain local service providers to advertise on our service; our ability to increase our pricing on memberships and service provider contracts as we increase our market penetration; our ability to replicate our business model in our less penetrated markets; our success in converting consumers and local service providers into paid memberships and participating service providers; competitive factors; our ability to stay abreast of modified or new laws and regulations applying to our business, including those regarding sales or transaction taxes and privacy regulation; our ability to adequately protect our intellectual property; our ability to manage our growth; and general economic conditions worldwide.

Further information on these factors and other risks that may affect our business is included in filings we make with the Securities and Exchange Commission (the “SEC”) from time to time, including our Registration Statement on Form S-1, particularly under the heading “Risk Factors.”

These documents are or will be available online from the SEC or on the SEC Filings section of the Investor Relations section of our website at http://investor.angieslist.com. Information on our website is not part of this release. All forward-looking statements in this press release are based on information currently available to us, and we assume no obligation to update these forward-looking statements in light of new information or future events.


 

Angie’s List, Inc.

Unaudited Condensed Consolidated Balance Sheets

(in thousands)

 
     December 31,  
     2011     2010  

Assets

    

Cash and cash equivalents

   $ 88,607      $ 9,209   

Restricted cash

     300        300   

Accounts receivable, net

     3,937        2,662   

Related-party receivable

     —          64   

Prepaid expenses and other current assets

     11,835        5,703   
  

 

 

   

 

 

 

Total current assets

     104,679        17,938   

Property and equipment, net

     3,883        1,677   

Goodwill

     415        415   

Amortizable intangible assets, net

     1,555        1,145   

Deferred financing fees, net

     866        1,426   
  

 

 

   

 

 

 

Total assets

   $ 111,398      $ 22,601   
  

 

 

   

 

 

 

Liabilities and shareholders’ equity (deficit)

    

Accounts payable

   $ 5,266      $ 3,177   

Accrued liabilities

     10,532        6,036   

Deferred membership revenue

     17,153        11,648   

Deferred advertising revenue

     13,643        8,188   

Current maturities of long-term debt

     —          7,267   
  

 

 

   

 

 

 

Total current liabilities

     46,594        36,316   

Long-term debt, including accrued interest

     14,820        16,463   

Deferred membership revenue, noncurrent

     3,751        3,164   

Deferred advertising revenue, noncurrent

     239        261   

Deferred income taxes

     158        154   
  

 

 

   

 

 

 

Total liabilities

     65,562        56,358   

Shareholders’ equity (deficit):

    

Convertible preferred stock

     —          2   

Common stock

     65        33   

Additional paid-in-capital

     235,950        85,453   

Treasury stock

     (23,719     (1,822

Accumulated deficit

     (166,460     (117,423
  

 

 

   

 

 

 

Total shareholders’ equity (deficit)

     45,836        (33,757
  

 

 

   

 

 

 

Total liabilities and shareholders’ equity (deficit)

   $ 111,398      $ 22,601   
  

 

 

   

 

 

 


Angie’s List, Inc.

Unaudited Condensed Consolidated Statements of Operations

(in thousands, except per share data)

 

     Three months ended     Year ended  
     December 31,     December 31,     December 31,     December 31,  
     2011     2010     2011     2010  

Revenue

        

Membership

   $ 9,733      $ 6,724      $ 33,815      $ 25,149   

Service provider

     17,716        9,385        56,228        33,890   
  

 

 

   

 

 

   

 

 

   

 

 

 

Total revenue

     27,449        16,109        90,043        59,039   

Operating expenses

        

Operations and support

     4,123        3,193        16,417        12,464   

Selling

     11,423        4,761        33,815        16,892   

Marketing

     8,131        5,105        56,122        30,237   

Technology(1)

     3,106        2,073        9,109        6,270   

General and administrative(1)

     6,010        8,206        18,740        16,302   
  

 

 

   

 

 

   

 

 

   

 

 

 

Operating loss

     (5,344     (7,229     (44,160     (23,126

Interest expense

     485        999        3,004        3,966   

Loss on debt extinguishment

     —          —          1,830        —     
  

 

 

   

 

 

   

 

 

   

 

 

 

Loss before income taxes

     (5,829     (8,228     (48,994     (27,092

Income tax expense

     43        8        43        154   
  

 

 

   

 

 

   

 

 

   

 

 

 

Net loss

   $ (5,872   $ (8,236   $ (49,037   $ (27,246
  

 

 

   

 

 

   

 

 

   

 

 

 

Net loss per common share—basic and diluted

   $ (0.14   $ (0.30   $ (1.60   $ (0.99

Weighted average number of common shares outstanding—basic and diluted

     41,131        27,855        30,656        27,604   

(1) Non-cash stock-based compensation

        

Technology

   $ 424      $ 496      $ 786      $ 496   

General and administrative

     1,574        5,261        3,056        6,203   
  

 

 

   

 

 

   

 

 

   

 

 

 

Total non-cash stock-based compensation

   $ 1,998      $ 5,757      $ 3,842      $ 6,699   
  

 

 

   

 

 

   

 

 

   

 

 

 

Depreciation and amortization

   $ 465      $ 358      $ 1,660      $ 1,378   
  

 

 

   

 

 

   

 

 

   

 

 

 


CONTACT:

Investor Relations at Angie’s List

888-619-2655

investorrelations@angieslist.com

                    Or

Brinlea Johnson

The Blueshirt Group for Angie’s List

212-331-8424

brinlea@blueshirtgroup.com