-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
 MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen
 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 EsRHVm3yfJbmiwDA9evpEmrZZBIlAOQtG1EDQmbiRDC1nKyaD6jUcW5P9mErh0Wa
 lt9e+q2uFPmJYI3GX9k0CQ==

<SEC-DOCUMENT>0001225208-10-013807.txt : 20100524
<SEC-HEADER>0001225208-10-013807.hdr.sgml : 20100524
<ACCEPTANCE-DATETIME>20100524165633
ACCESSION NUMBER:		0001225208-10-013807
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20100524
FILED AS OF DATE:		20100524
DATE AS OF CHANGE:		20100524

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			PACHLER CHRISTOPH
		CENTRAL INDEX KEY:			0001491033

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-14790
		FILM NUMBER:		10854512

	MAIL ADDRESS:	
		STREET 1:		C/O PLAYBOY ENT., INC. - H. SHAPIRO
		STREET 2:		680 N LAKE SHORE DRIVE
		CITY:			CHICAGO
		STATE:			IL
		ZIP:			60611

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			PLAYBOY ENTERPRISES INC
		CENTRAL INDEX KEY:			0001072341
		STANDARD INDUSTRIAL CLASSIFICATION:	CABLE & OTHER PAY TELEVISION SERVICES [4841]
		IRS NUMBER:				364249478
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		680 NORTH LAKE SHORE DRIVE
		CITY:			CHICAGO
		STATE:			IL
		ZIP:			60611
		BUSINESS PHONE:		3127518000

	MAIL ADDRESS:	
		STREET 1:		680 NORTH LAKE SHORE DR
		CITY:			CHICAGO
		STATE:			IL
		ZIP:			60611

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NEW PLAYBOY INC
		DATE OF NAME CHANGE:	19981020
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>doc3.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0203</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2010-05-24</periodOfReport>

    <noSecuritiesOwned>1</noSecuritiesOwned>

    <issuer>
        <issuerCik>0001072341</issuerCik>
        <issuerName>PLAYBOY ENTERPRISES INC</issuerName>
        <issuerTradingSymbol>PLA, PLAA</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001491033</rptOwnerCik>
            <rptOwnerName>PACHLER CHRISTOPH</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O PLAYBOY ENT., INC. - H. SHAPIRO</rptOwnerStreet1>
            <rptOwnerStreet2>680 N LAKE SHORE DRIVE</rptOwnerStreet2>
            <rptOwnerCity>CHICAGO</rptOwnerCity>
            <rptOwnerState>IL</rptOwnerState>
            <rptOwnerZipCode>60611</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isOfficer>1</isOfficer>
            <officerTitle>EVP, CFO</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable></nonDerivativeTable>

    <derivativeTable></derivativeTable>

    <footnotes></footnotes>

    <remarks>No securities owned.</remarks>

    <ownerSignature>
        <signatureName>/s/ Christoph  Pachler</signatureName>
        <signatureDate>2010-05-24</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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